#3810MINDSET

Today's episode is the audio-only stream from a Boss Board High Noon presentation by DeMarcus Strange, a Risk Management Control expert from Insurica. He explains what EMOD is and how it affects the cost of your insurance. EMOD stands for "experience modifier". DeMarcus discusses how basic safety processes can encourage a safe atmosphere which lowers your EMOD.

Today's theme is advertising and our guest is Kyle Golding of the Golding Group.

We also reference Episode 3 in this episode.

Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process.

The Sales Process
(Example: Selling Tickets at a Ballpark)

1. Identify Customers
   1. “Two most critical determinants of sales success: Customer Identification, Maximize sales leads
   2. CRM systems
      1. Archtics
      2. Salesforce
2. Connecting with customers
   1. Direct Mailers – expensive and inefficient
      1. Does not get you in front of your target
      2. Can be easily tracked with QR codes and links
      3. Great if you identify a geographic target
      4. Usually used for family or personal use – mini packages
   2. Telemarketing – Inside sales vs outside sales
      1. Dialing for dollars
      2. Cold call leads, follow up from appointments
      3. Reconnect with old customers
      4. Scripting
   3. Overcoming Objections
      1. “People don’t commit over the phone anymore; we have to get them to the ballpark”
      2. Personal Selling
      3. Face to face in person selling – most expensive usually for higher priced items
3. Customer Interaction
   1. Quality – winning teams attract more customers
   2. Quantity – personal tickets might only purchase partial season packages
   3. Time – they have other commitments
   4. Cost – tickets are expensive
4. Follow Up
   1. Its cheaper and easier to sell to existing customers than find new ones
   2. After the sell follow up schedule – nothing kills a deal faster than unused tickets 
      1. Follow up a couple of weeks before the event – do you have enough tickets
      2. Follow up a day before the event – do you have all the parking passes
      3. In seat visit – make sure everything is going okay – did you see the luxury boxes?
      4. Follow up 2 days, 2 weeks, 2 years

(this was supposed to be an outline format, but the editor was not having any of it)

Today's theme is all about being SELL ready, and what it takes to sell your business, with business broker Hank Bockus. Read more about Hank on his site.

Today's theme is intellectual property with our guest Ross Chaffin, an IP attorney with Tomlinson McKinstry, in Oklahoma City.

Reference Links

US Federal Trademark Search
https://www.uspto.gov/trademarks/search

How to do a reverse image lookup on Google
https://support.google.com/websearch/answer/1325808?hl=en&co=GENIE.Platform%3DDesktop

Our guest is Michael Combs, Director of Product Development at DD Audio, and a member of the Project 3810 Incubator Advisory Council.

Here are some links referenced in the episode:

https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

https://asana.com/resources/product-development-process

https://organizationalphysics.com/?s=product+lifecycle

Get help finding a unique business name:
https://howtostartanllc.com/business-name-generator

Buying a domain Name:
Google Domains: https://domains.google/
IONOS: https://www.ionos.com/domains/domain-names

Web Hosting Platforms: (WordPress and other CMS available)
IONOS:  https://www.ionos.com/hosting/wordpress-hosting
Site Ground: https://www.siteground.com/

Google Workspace
https://referworkspace.app.goo.gl/p52q

We have two guests today.  Nick Lozano, who owns a commercial and residential moving business - NL Moving.  And a subject matter expert - Corey Walker who owns a recruiting firm called Ncite Partners.