COR

Watch this awesome Video-Podcast with David Sable, former Global CEO/Chairman of Y&R, who inspired us on why advertising remains and will remain a business, in a world where storytelling is the key to connecting with people.  

David is convinced that thanks to tools such as COR, accompanied by an accurate reading of the data, it becomes possible to bring traction to the table, helping not only the agency's business to be more profitable but also the whole relationship with the client.   

David admitted that today he believes more than ever in the advertising industry as an entity of great power and influence to change the world and continue to educate and inform from an approach that entertains and inspires.   

To learn more about COR: www.projectcor.com

Tuvimos el agrado de conversar con Chacho Puebla, ex-CCO en LOLA MullenLowe, entre otros cargos en grandes holdings de publicidad. Chacho nos ilustró sobre el proceso que es la manufacturación de una idea y cómo en ella yace el proceso de venderla a pura persuasión.   

También conversamos sobre los desafíos de la industria frente al constante cambio en la manera de comunicar, y cómo aquellos involucrados deben de poder adaptarse a ello para poder comprender mejor el mercado. Otro punto importante fue la discusión sobre el rol del creativo en una agencia, y cómo la avenencia  del rol es clave para lograr la comprensión integral del negocio.   

Para saber más de COR: www.projectcor.com

Listen to this Video-Podcast with Kyle Tarter, COO & Partner of BuyBox Experts and James Nord, CEO & Founder of Fohr where we talked about the current situation, what are some of the challenges independent agencies face today and what are the qualities that give these guys an advantage over other types of agencies. In addition, we tried to reveal the secret of why independent agencies are gaining more and more market share and what are the tips for their growth.  

Finally, we analyzed the place of technological platforms in the management of agency work and how they are impacting the profitability of the operation.  COR is a Silicon Valley-based startup that serves top worldwide agencies and consultants with an A.I-driven Management Software.

To see more: www.projectcor.com

Esta edición reúne a tres grandes referencias de la industria de la Publicidad en Latinoamérica: Borja de la Plaza, CEO de Grupo DDB; Jorge Percovich CEO de Havas Latinoamérica y Sean Summer, CMO de MercadoLibre; quienes nos hablaron sobre sus impresiones sobre cómo está cambiando el negocio de la publicidad tras el impacto del COVID.  

¿Cuánto ha caído la INVERSIÓN en PUBLICIDAD y cuáles son los medios más afectados? ¿Se volverá a los números de antes? ¿Cuánto han caído las VENTAS por industria? Esto y mucho más, en vivo con estos grandes referentes.

Listen to this awesome Video-Podcast with Marvin Liao, former General Director at 500 Startups, expert technology investor and member of Adacado Inc, a dynamic creative optimization platform that empowers marketers to improve their performance in online ads.  

Liao talked about how AdTech is modifying the Marketing and Advertising industry, and highlighted that there are still many areas of Marketing to be managed more efficiently in terms of process digitalization and cost reduction. He also told us about his impressions of how in this moment of crisis there are still great business opportunities and shared which are the ideal business models to invest in at this time.

Farmer stressed the importance of using this period of crisis to measure the Scope of Work and promote a dialogue with customers to rethink the workflow and thus achieve greater added value to brands.  

It is time for a total mindset change in the C-Level of the Agencies, focusing on the operation of the business, aiming at a business model that results in premium prices for the services provided. Part of the excellence is the understanding of the nature of the work done, where Seniority Personnel is indispensable.

Listen to this awesome Video-Podcast with Aaron Blumenthal, Silicon Valley's Growth Hacker and Director of Global Accelerator Programs at 500 Startups, expert in optimizing strategies to scale businesses at a high speed.   

Aaron talked about how to optimize your SEO with just a mindset change. He shared several of his tips on how to accelerate lead acquisition on a tight budget and how to make good use of it. In addition, he taught us how to measure growth and, in turn, what the secret is so that everyone within a company can proclaim it.

Listen to this awesome Video-Podcast with Jeff Burton, co-founder of Electronic Arts, the first gaming-computer publishing company currently valued at $32 Billion.  

Jeff take us through their early days; how everything started with some marketing friends and how, with no Internet and with television being so expensive for a young start-up, their games managed to be in every store and evoke feelings in any person who played them.

Listen to this awesome video-podcast with Marla Kaplowitz, President and CEO of the American Association of Advertising Agencies, with 30 years of industry experience in companies such as BBB National Members, MEC North America, MediaVest's, The Ad Council, Digital Advertising Alliance among others.  

Marla shared with us her insight into how prepared the industry was to face the changes brought about by the pandemic in the market and the strategies of those resilient companies who are able to cope with the crisis. We also discussed new business in times of crisis and the re-pricing of creativity.

Listen to this awesome Video-Podcast with Kevin O'Connor, pioneer in Digital Advertising and Founder of DoubleClick, a company acquired by Google for $3B; it developed into what we know today as Google's Paid Ad Network.   We will be discussing how to reinvent the Advertising Business, how to find opportunities within the industry, and the importance of storytelling while raising millions of dollars, among others.

Wesley ter Haar, founder of MediaMonks and Angela Battistini, SVP at Alma DDB, two great leaders in the Global Creative Industry, talked with us about the meaning of leadership these days!