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The PR Wine Down

The PR Wine Down

By Trust Relations
Grab a glass and get ready to 'wine down' with public relations vets April Margulies and Laura Schooler as they gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry. Call it tough love if you will, they're looking to make our jobs easier, more relatable and more entertaining.
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20: Hamish Anderson - Aligning Your Marketing and Business Goals

The PR Wine Down

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31: Behind the News Desk with Kelcey Alonzo from Guitar Connoisseur Magazine
April and Laura are chatting this week with Kelcey Alonzo, Editor in Chief and Founder of Guitar Connoisseur Magazine. Together, they discuss the magazine's recent re-launch and what it's like working behind the scenes at the publication. They also cover Kelcey's advice for PR pros, based on the pitches he receives at the editor's desk every day. April and Laura assess the public handling of the abuse allegations against Marilyn Manson. Our hosts also deliver a PR Horror Story from the listening audience, about a PR intern who who faced some surprising demands at the office.  PR News of the Week from Vanity Fair: https://www.vanityfair.com/hollywood/2021/02/marilyn-manson-more-allegations Read Guitar Connoisseur Magazine at https://www.guitarconnoisseurmagazine.com/. Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
50:54
February 26, 2021
30: B.L. Ochman - Behind the Scenes of PR & Podcasting
This week's episode features special guest is B.L. Ochman. She's a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at whatsnextonline.com. She's here to chat with April and Laura about avoiding mistakes in pitching, writing and social media strategy, when to use brainstorming (or not!) and how the internet era and the rise of podcasting has changed PR as a whole. Our hosts also discuss the recent layoffs at Bloomberg, and share an anonymous Horror Story with advice for getting the most out of an internship. Learn more about B.L. and her latest work at https://www.whatsnextblog.com/ PR News of the Week: https://nypost.com/2021/02/11/bloomberg-news-axes-90-astop-editor-blasts-staff/?utm_campaign=iphone_nyp&utm_source=facebook_app&fbclid=IwAR3OC0tKvQBLbNdYOcW2rICedAm8JZBufpg6U30ozB2OF5sj3CXBE3X3ziE Commentary from Spin Sucks: https://spinsucks.com/communication/business-podcasts-action-tips/?utm_source=ActiveCampaign&utm_medium=email&utm_content=RSS%3AITEM%3ATITLE&utm_campaign=Spin+Sucks+Daily+Blog+Posts+2020_August+20&vgo_ee=0OtBfptXERJllpnqZ8Bd10zkASpiHornD%2Fz2wZTd1jg%3D Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
45:11
February 19, 2021
29: Lana Dao - Operations Overhaul
Our hosts welcome Trust Relations' Chief Client Officer, Lana Dao, to discuss all things related to operational efficiency. April and Laura chat with her about how to improve operations at any agency, identifying workflow pain points and the steps to take before implementing changes that impact the team. April and Laura also share an Anonymous PR Horror Story about what to do when a client leaves you out of the loop on a major announcement, and how to get the most out of rejections from journalists. Learn more about Lana at https://www.linkedin.com/in/lanadao/ Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
49:35
February 12, 2021
28: Erin Mathe - Best Practices for Broadcast
This week, our hosts are joined by Trust Relations' own Media Relations Director, Erin Mathe, to discuss best practices for broadcast from pitching, to media training, to what makes for a great moment on air. April and Laura also read the latest Anonymous PR Horror story, share advice about how to maintain a positive attitude on tough client calls and dive into the PR impact of the recent events with GameStop on Wall Street.  Learn more about Erin at http://erinmathe.com/ Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
52:20
February 5, 2021
27: Tara Wyckoff - Degrees, Diversity and Finding Your Dream Job
April and Laura are joined this week by Tara Wyckoff, assistant teaching professor at Penn State's Donald P. Bellisario College of Communications. In this episode, they're discussing markers for good mentorship, underlying issues in diversity initiatives at agencies today and best practices for setting young people up for success as they enter the working world. April and Laura also discuss a new Anonymous PR Horror Story from the listening audience, offer advice for dealing with toxic team members and analyze Rolling Stone's new pay-for-play contributor program. Learn more about Tara and Penn State's PR program at https://www.bellisario.psu.edu/people/individual/tara-wyckoff. Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
56:25
January 29, 2021
26: Lynn Power - Confessions of an Ad Pro Turned Entrepreneur
April and Laura welcome Lynn Power, Co-Founder & CEO at MASAMI and former CEO of J. Walter Thompson in NY, to chat about her journey from being an accomplished advertising executive to launching a beauty brand. Together, they also brainstorm new PR strategies and discuss Lynn's experience navigating crisis communications during the early days of the #MeToo movement. As always, April and Laura share a new PR Horror Story from an anonymous listener, and chat about the impact of the pandemic on live events and industry conferences. Check out the full line of MASAMI products and learn more about Lynn's work at https://www.lovemasami.com/ Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
50:25
January 22, 2021
25: Don Klos - SEO for PR Pros
April and Laura are joined by Don Klos, Director Of Sales And Business Development at Nuclear Networking, to break down the key components of an SEO strategy. Together, they're covering the basics of backlinks, keywords and other components of the technical side of the marketing mix, as well as the ways that SEO and PR intersect. Our hosts kick things off with a new Anonymous PR Horror Story, share their advice about client contracts and expense approvals and deliver their perspectives on the backlash over The Mahjong Line's recent brand refresh. You can connect with Don via email at don@nuclearnetworking.com or visit https://www.nuclearnetworking.com/ for more information. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
56:04
January 15, 2021
24: Mikal Reich - All About Advertising
This week on the PR Wine Down, we're crossing into advertising territory with special guest Mikal Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency. With hosts Laura and April, Mikal discusses his career path into the advertising industry, navigating common client challenges and how to use creative ideas to generate press coverage. Our hosts also discuss their advice for showcasing your value during new business pitches, deliver a brand-new anonymous PR Horror Story and share their thoughts on the recent rise of Substack among journalists. You can learn about Mikal's work at https://deadasweknowit.com/ Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
58:11
January 8, 2021
23: Holiday Special - Ghosts of Agencies and Episodes Past with Arthur Solomon
On the PR Wine Down Holiday Special, April and Laura are chatting with special guest Arthur Solomon, PR industry veteran, former journalist, and previous Senior Vice President and Senior Counselor at Burson-Marsteller. April and Laura also revisit their best advice from the show in 2020, along with a roundup the craziest moments and most important tips on What Not To Do in your PR career. They're also delivering a double-feature Holiday Horror Story segment you won't want to miss. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. You can reach Arthur Solomon at arthursolomon4pr@juno.com. 
58:35
December 29, 2020
22: Rembrandt Flores - Influencer Marketing 101
April and Laura are joined this week by Rembrandt Flores, CEO & founder at Entertainment Fusion Group, to discuss the ins and outs of entertainment marketing, influencer partnerships and working with celebrity spokespeople. Our hosts also cover the importance of mastering multitasking for rookie publicists who want to advance in their careers and become well rounded PR mavens. As always, they're covering the latest marketing news with the appearance of several mysterious monoliths around the world, and reading an anonymous horror story about an integrated campaign that didn't quite go as planned. Connect with Rembrandt at https://www.efgpr.com/ Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
54:10
December 18, 2020
21: Ed Zitron - PR Pitfalls and How To Not To Pitch
April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous. Together, they discuss the future of PR and creating lasting relationships with journalists, as well as a few industry pain points and advice for young professionals. Our hosts also deliver a hair-raising PR Horror Story from an anonymous listener, and recap some pitching mistakes from the news this week. Connect with EZPR at http://www.ez-pr.com/  Connect with Trust Relations on our website at https://www.trustrelations.agency/ Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
55:36
December 11, 2020
20: Hamish Anderson - Aligning Your Marketing and Business Goals
This week, our hosts welcome Hamish Anderson, founder of Three Piece Marketing, to discuss the power of perspective, how identifying industry pain points can unlock success,  and the importance of aligning your marketing and business goals. April and Laura also discuss key takeaways for building out a client contract and doing your due diligence to research a client's competitive space. As always, our hosts also deliver the latest industry news and a new PR Horror Story from our listeners. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. Learn more about Three Piece Marketing at https://threepiece.marketing/.
54:02
December 4, 2020
19: Thanksgiving Special - Career Moments & Mentors
On the PR Wine Down today, hosts April and Laura are gathering around the virtual table to reflect on some positive career milestones. Our guests this week are Trust Relations Senior Vice President Jenn McManus-Goode, and Account Executive & Podcast Producer Veronica Marie-Leffler Yip. Together, we’re sharing our gratitude for some of the mentors and moments that have meant the most to us in our careers. April and Laura are also sharing the most interesting Thanksgiving-themed campaigns in the news for 2020. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
29:38
November 27, 2020
18: Aaron Wolpoff - the Magic of a High Visibility Campaign
Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their Zoom wardrobe and read a jaw-dropping PR Horror Story about ethics, HR and knowing your rights. Our hosts also ask today's guest to weigh in on a bold move in PR news from Burger King. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. Connect with Aaron at: https://doublezebra.com/ 
42:58
November 20, 2020
Heather Delaney - PR from the UK to the USA
Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She's chatting with April and Laura about cultural differences, reporter relationships and how product development plays into PR. Our hosts also discuss how to navigate expectations at work, the wildest marketing campaigns from Orbit Gum, and a PR Horror Story that runs the gamut of challenges with traditional agency structures. Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/  Sound effects obtained from https://www.zapsplat.com.   Learn more about Gallium Ventures at https://galliumventures.com/.
53:48
November 13, 2020
Jon Kasle - Why Content is King and Brand Stewardship is Key
PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today's communications landscape. They're covering how to navigate a rocky year like 2020, where ethics play into brand identity and how to take the reins in your career. Our hosts also share their reactions to Donald Trump's handling of his recent 60 Minutes interview and advice for hitting the ground running with media wins for a new client. Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ You can find Jon on LinkedIn at https://www.linkedin.com/in/jon-kasle-94b5416/
41:17
November 6, 2020
Halloween Special: Scary Stories in Media & PR
Welcome to the PR Wine Down Halloween Special!  Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down any publicist's spine. We’ve also pulled the scariest news in the media this week for an analysis that’s sure to be a scream. Wine down with us as our hosts share their industry insights and advice for navigating tough situations at work, questions in office ethics and the strategies behind the latest round of election news headlines. Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. 
44:38
October 30, 2020
Austin Sandmeyer - PR in the Marketing Mix
Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency. You can find Austin on LinkedIn here: https://www.linkedin.com/in/austinsandmeyer/ You can learn more about Beekeeper here: https://www.beekeeper.io/en Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ Connect with us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
43:43
October 23, 2020
Todd Merkow - Unpacking the Trends in Today’s News Media
Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share a Silicon Valley PR horror story from an anonymous listener. Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ You can also follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ You can contact Todd Merkow’s agency, Three Screens Media, on LinkedIn here: https://www.linkedin.com/company/three-screens-media/
43:21
October 16, 2020
Be Bold, Not Bland - How Design Plays Into Branding and PR
Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and Laura also deliver their weekly PR news update, share an anonymous listener story and chat about censorship, social media, and how the value of PR stacks up in terms of ad dollars. Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ You can also follow us on social media here: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ You can find Natalie’s design studio: https://www.pixetal.com/ You can also follow her work on social. Facebook: https://www.facebook.com/pixetal LinkedIn: https://www.linkedin.com/company/pixetal/ Twitter: https://twitter.com/pixetal Instagram: https://www.instagram.com/challenge/38683439207/mMv7i4FVTu/
48:33
October 9, 2020
Agency Basics: An Inside Scoop on Teamwork, Ethics & Getting Ahead
April White and Laura Schooler are talking one-on-one this week to dive into the realities of agency PR, with advice on handling ethical dilemmas at work and how thinking creatively can set the entire team up for greater success. They also chat about tips to avoid sounding “Clueless” during client calls and putting your best professional foot forward. Of course, out hosts will also tackle the latest PR news and fails of the week, with an early Halloween headline in the mix. Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ You can also follow us on social media here: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
31:32
October 2, 2020
Christopher Tompkins - How to Marry PR with Digital Marketing
This week, April and Laura welcome Christopher Tompkins, CEO of The Go! Agency and online marketing specialist. Together, they dive into the elements of a successful digital marketing strategy and discuss how social media and PR can amplify each other. They also dish about their firsthand experiences working with clients and colleagues across the gamut of the communications world. April and Laura deliver the latest news happening in PR this week, discussing Jelly Belly's recent Willy-Wonka-style campaign, the controversy surrounding Netflix's ad campaign for the film "Cuties" and more.  Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website at https://www.trustrelations.agency/ You can also follow us on social media here: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
53:18
September 25, 2020
Beth McRae – MBA or MB-Nay?
This week, Beth McRae joins April and Laura this week to break down the value of a MBA as a public relations professional, the difference between working with small agencies and large agencies and small clients versus big clients. April and Laura also talk about KFC's "finger lickin' good" campaign, The FDA's blood plasma PR blunder and more. Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
59:38
September 18, 2020
When Worlds Collide – The Intersection of Social Media and PR
On this week's episode of the PR Winedown, April and Laura discuss the intersection of PR and social media, when to know what you don't know, the genius social media play by Planter's Peanuts and the importance of staying engaged in social media discussions – especially those around your brand.  Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
54:05
September 11, 2020
Danielle Arceneaux - Breaking Through a Busy News Cycle
Communications consultant Danielle Arceneaux joins April and Laura this week to chat about the current state of the media, managing client expectations, the reality of placing content behind paywalls and how to break through a busy news cycle. Your favorite hosts also talk about how to regain trust within your organization's culture and what to do when your client doesn't have any "hard news" to pitch. Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
01:07:22
September 4, 2020
Abel Flint - Pivoting Your Marketing and PR Strategy
April and Laura are joined this week by Suzy Senior Brand Manager Abel Flint. Together they discuss the importance of being able to quickly pivot your marketing and PR strategy to adapt to the changing world around you, how to use market research to create products that resonate with customers, how to get on the Joe Rogan podcast, a PR slip up from presidential candidate Joe Biden and what the heck is going on with TikTok.  Have a question for Suzy? Contact the Suzy team at Suzy@trustrelations.agency or Abel.flint@suzy.com Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
56:31
August 28, 2020
Paul Rosengren – A Government Affair
Paul Rosengren joins April and Laura on the show to give an insider perspective of government communications and how it can be used to influence legislation. April and Laura also have discussions around the Trader Joe's controversy, racial sensitivities and what Matel is doing to push the brand towards the future. Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
51:52
August 21, 2020
Joaby Parker - What Exactly is a Fractional CMO?
This week, April and Laura chat with Fractional CMO and Co-Founder of Cover3 Creative Joaby Parker about what it means to be a fractional CMO and how to avoid conflicting interests. They also get into discussions around the importance of media training, knowing that anyone can be listening at any time and how to handle conflicting personalities in an agency setting. Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
56:46
August 14, 2020
Mike Bush - Creating a Seamless Client/ Agency Dynamic
This week, April and Laura discuss the Bari Weiss resignation letter, answer anonymous listener questions about providing feedback and get into a discussion with client, colleague and friend Mike Bush about what to look for when hiring a PR agency and how and when to respectfully push back on client expectations to create the ideal client/ agency dynamic.  Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. Connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
46:20
August 7, 2020
Chris Atkins – True Tales of a Life in PR
April and Laura sit down with long time professional, consultant, author speaker and professor of public relations Chris Atkins to discuss his 35 plus years of PR experience, how the industry has changed and the truth about a PR degree,   Find Chris' book on Amazon here: https://www.amazon.com/Honest-Days-Work-True-Tales-ebook/dp/B00O5TWBHC Connect with Trust Relations on our website: https://www.trustrelations.agency/  or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/
38:57
July 31, 2020
Welcome to the Winedown
April and Laura welcome you to the first-ever episode of the PR Winedown. Your hosts chat about why they decided to start the podcast, what's wrong with the traditional PR agency structure, what's going on in sports PR and more. Connect with us at www.trustrelations.agency.
45:05
July 24, 2020