The PR Wine Down

The PR Wine Down

By Trust Relations

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.
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PR Careers: Managing Teams & Tight Marketing Budgets

The PR Wine DownMar 01, 2024
00:00
21:40
Announcement: See You Soon for Season 4!

Announcement: See You Soon for Season 4!

In this special episode of the PR Wine Down podcast, April announces a temporary sabbatical as she and Laura take a much-deserved break from the podcast over the holiday season.

Don't cry! This isn’t goodbye -- just a temporary break, as they take a breather before diving back into the PR world’s latest trends and challenges in 2025.

Happy Holidays! Can't wait to wine down with you again next year!


Nov 15, 202400:42
HALLOWEEN SPECIAL: Tricky Media Situations & Career Horror Stories
Oct 24, 202431:04
Gini Dietrich: Redefining PR for the Future of Media, Technology & Culture

Gini Dietrich: Redefining PR for the Future of Media, Technology & Culture

In this episode of the PR Wine Down, April and Laura welcome special guest Gini Dietrich! Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is also the creator of the industry-famous PESO Model.  

Together, they dive into Gini's impressive career and discuss the future of PR across an expanding digital landscape, including the changes brought on by the rise of AI and the challenges associated with the increasing fractionalization of the news media.

Plus, in this week’s PR News segment, the hosts tackle a recent news story about a Colorado man who was left behind by co-workers on a corporate hiking retreat, and had to be rescued. April and Laura break down how this incident played out in the media and discuss what this unfortunate situation reveals about workplace culture today.

Follow Gini’s work here: https://spinsucks.com/ 

Read the PR  News of the Week here: https://www.si.com/onsi/adventure/hiking-feed/colorado-man-rescued-after-being-left-behind-by-co-workers-on-hiking-retreat 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

⁠Visit the TR website here.: https://trustrelations.agency/ 

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Oct 11, 202435:39
Future of PR: The End of Beats, Print Monitoring and PR as We Knew It

Future of PR: The End of Beats, Print Monitoring and PR as We Knew It

In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists. 

First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles’ decision to retire its print monitoring services, PRophet’s integration of new Google AI models, and Meltwater’s newest AI features.

In the “What’s Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries. 

Read the PR  News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/

Read this week’s Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Visit the TR website here.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Sep 27, 202424:44
PR Trends: Toxic Competition & Saving Local News
Sep 13, 202422:23
PR Trends: Reddit Requests & the Fate of Pandemic-Era Work Perks

PR Trends: Reddit Requests & the Fate of Pandemic-Era Work Perks

On the podcast this week, April and Laura are catching up for a one-on-one chat about some recent trending topics impacting the PR industry and the future of work. First, your favorite hosts dissect an article from Business Insider, exploring PwC’s decision to cut back on their “Summer Fridays” perk. Tune in as April and Laura discuss the shifting power dynamics between employers and employees, why companies are cutting back on workplace wellness initiatives, and what these changes might mean for PR pros.


Also in this episode, we’ll introduce a new segment: What’s Up On Reddit? In this segment, April and Laura are taking it to the forums to discuss the recent topics trending for PR pros online. This week features a post requesting help with media list building, and includes our hosts’ expert tips for success.


Read about PwC’s announcement here: https://www.businessinsider.com/pwc-reduces-half-day-friday-benefit-for-uk-staff-2024-7?[%E2%80%A6]edium=social&utm_campaign=business-sf&utm_source=facebook


Read the Reddit thread referenced in this episode here: https://www.reddit.com/r/PublicRelations/comments/1e3yx3t/having_trouble_building_a_media_list_would/ 


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Aug 30, 202426:26
From the Director’s Chair: Brand-Building with Film (feat. Eriksen Dickens)
Aug 16, 202428:46
Krysten Copeland: Behind the Scenes of PR for Politicians
Aug 02, 202430:57
Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

It’s almost time for one of our favorite annual events: The Women|Future Conference, presented by the Stevie Awards! This year, our CEO & Founder, April White, will be hosting a panel session titled "Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles." Today’s episode features an exclusive pre-event interview with April’s colleague, friend and expert panelist Catharine Montgomery. Catharine is a crisis communications expert and the CEO & founder of the Better Together agency. Tune in for a sneak peek into the conversation, including: how brands can navigate hot topics in the news, centering brand authenticity in your PR activities, navigating crisis communications in the digital era, and more.

Also in this episode, April and Laura share an Anonymous PR Horror Story from one listener who encountered a few challenges with their new manager while pitching a bylined article. As always, they deliver advice for rising PR pros to master managing up, avoid pitching pitfalls, and find success in their PR careers. 

The Women|Future Conference will take place on Tuesday, July 23 and the "Building a Trusted Brand" panel session will begin at 12:00pm ET. We hope to see you there! If you're interested in attending this year's event—alongside a stellar lineup of speakers, leaders, executives, small business owners, entrepreneurs, and coaches—you can learn more about how to register on the Women|Future Conference website: https://events.zoom.us/ev/AgweWoSny3QkBvjw5Tp0zI-DovNQwX62VbBEqEf34kcXjR8l5CRJ~AkB1J1OQozhhPlfjhH3_WsNLv_PrujWr_WL0ZduLrUt_Nbw0_QJg6JGeeQ 

Learn more about Catharine’s work here: https://www.linkedin.com/in/cnmontgomery/ 


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Jul 19, 202433:45
Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)
Jul 05, 202432:55
How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy. 


First, in the PR News segment, Laura shares a recap of  “Polarization and the Press” from the blog page at Stanford’s Journalism program. In the post, Janine Zacharia, Carlos Kelly McClatchy lecturer in Stanford’s Department of Communication, and Emily Handsel, a senior at Stanford studying political science, unpack 12 actionable steps that journalists can take to enhance their credibility and rebuild trust in their reporting. Tune in as April and Laura cover the highlights, and share their own reflections about what PR professionals can do to support similar trust-building practices on the PR side of the news desk. 


Also in this episode, April reads our latest Anonymous PR Horror Story submission, from a listener who was passed over for a promotion — and effectively laid off — despite being an overachiever with years of experience.


Read the PR News of the Week here: https://journalism.stanford.edu/polarization-and-the-press-12-ways-to-restore-respect-for-your-reporting 


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Jun 21, 202422:35
PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

In this information-packed episode of the PR Wine Down, hosts April and Laura welcome Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty-gritty details of affiliate PR, including the changes, challenges and opportunities brands can expect to face in this niche area of consumer media, where consumer PR and digital marketing intersect. 

Later in this episode, April and Laura take a deep dive into the different career paths a PR professional might take — and how brands can decide which type of PR specialist to hire. Tune in for a candid conversation about the pros and cons of agency, in-house and freelance PR.

Learn more about Allie: https://trustrelations.agency/meet-your-dream-team/allison-ullo/ 

Read about our affiliate PR services: https://trustrelations.agency/affiliate-pr/ 

Try Leaves of Leisure: https://www.leavesofleisure.com/  

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Jun 07, 202440:39
Case Studies in Media Training, Crisis Response & Client Management

Case Studies in Media Training, Crisis Response & Client Management

April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and boycotts which ensued on social media, analyze how Kellog’s slow response impacted the narrative, and offer suggestions for how the brand could have mitigated the fallout.

This week’s Anonymous PR Horror story features a write-in from a listener whose client has been ghosting them for regularly-scheduled calls. April and Laura share the warning sings of a potentially disengaged client, how to crack through the silence when a client is difficult to reach, and how to identify the best methods of communication for every client contact.

Read the PR News of the Week here: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

May 24, 202420:59
Daniel Bisett and Tricia Ulberg: Website and Brand Development 101

Daniel Bisett and Tricia Ulberg: Website and Brand Development 101

On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast. 

Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They’re here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors into brand development, and what to do when a client feels emotionally attached to an outdated brand aesthetic. They also cover a few ways that an updated website design can support a brand’s PR goals.  

For this week’s PR News section, April and Laura discuss a recent article about AI in journalism, and how PR practitioners can adapt. 

Learn more about Daniel & Tricia’s work here: https://www.werockdm.com/ 

Listen to April’s interview on the We Rock DM Amplified podcast here: https://www.werockdm.com/work/april-white/ 

Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/pr-pros-must-prepare-for-the-rise-of-ai-journalism/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

May 10, 202434:00
112: April’s Reads: Public Relations Skepticism Disorder

112: April’s Reads: Public Relations Skepticism Disorder

Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.”

The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals. 

As Trust Relations celebrates its 5th agency anniversary this month, we’re dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time.

The traditional PR agency model is broken, and we’re on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we’re dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them. 

In this special edition of April’s reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand’s today.

Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.

You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Apr 26, 202412:36
ANNIVERSARY SPECIAL: A Bright Future for the PR Industry (Feat. Fatou Barry from PR Girl Manifesto)

ANNIVERSARY SPECIAL: A Bright Future for the PR Industry (Feat. Fatou Barry from PR Girl Manifesto)

This month, Trust Relations is celebrating five years in business! 


In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If  you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is also the co-founder of the advocacy group Hold The PRess. Fatou is here to discuss her impressive career, and how she built a viral community for tomorrow’s PR pros, through PR Girl Manifesto.


Tune in as April and Laura cover some of the PR industry issues which inspired the PR Wine Down — and April’s decision to found Trust Relations. Your favorite podcast hosts chat with Fatou about uprooting toxic and outdated industry practices, improving mentorship and learning in the PR agency environment, changing the PR profession for the next generation, and more. 


In the PR News of the Week segment, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?” 


Learn more about Fatou’s work here: https://www.fatoubarry.com/ 

Follow PR Girl Manifesto on Instagram: https://www.instagram.com/prgirlmanifesto/?hl=en 

Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/how-to-go-safely-go-off-the-record-with-a-reporter/ 


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Apr 12, 202435:27
Ronjini Joshua: Current Challenges and Changes in PR

Ronjini Joshua: Current Challenges and Changes in PR

Longtime listeners, rejoice! This week, one of our favorite repeat guests is back in the virtual recording booth. In this episode, Ronjini Joshua, Owner & President of The Silver Telegram PR agency, is back for an industry update. Together with hosts April and Laura, Ronjini shares her observations about the PR industry in 2024 so far. They also discuss challenges facing PR practitioners as media scrutiny continues to rise, the increase in solo practitioners in the PR industry, and the budget constraints that many brands faced in Q1.  

Also in this episode, April and Laura discuss a recent viral video in which a former Cloudflare employee was laid off. The conversation includes the common messaging mistakes companies make when facing layoffs, and how brands can use empathy and strategic communications to avoid these pitfalls when sharing difficult news with their staff.

Read the PR News of the Week here: https://www.morningbrew.com/daily/stories/2024/02/11/companies-use-every-term-in-the-thesaurus-to-avoid-saying-you-re-fired?mbcid=34314159.1258026&mid=21d46d16783f109d631ad3b58fdb2827&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Mar 29, 202432:58
Strategies: Anti-PR and Unfounded Feedback

Strategies: Anti-PR and Unfounded Feedback

April and Laura are chatting 1:1 this week about two lesser-known issues a PR practitioner might face: a use case of anti-brand messaging, and how to manage feedback that isn’t constructive.

The PR News of the Week features an update on Tesla’s PR strategy, with a critical look at The Dawn Project’s anti-Tesla Superbowl ad back in February. April and Laura also weigh the consequences of Elon Musk’s longtime rejection of investing in a formal PR team for himself or his business and discuss whether a brand can be successful without a strategic communications infrastructure.

This week’s Anonymous PR Horror story features a write-in from a listener whose last manager shared a series of overly-personal pieces of feedback, and how to bounce back from non-constructive criticisms at work. Your favorite hosts also candidly share their own personal experiences with targeted personal criticisms in the workplace.

Read the PR News of the Week here: https://www.businessinsider.com/super-bowl-ad-tesla-boycott-tech-ceo-2024-2 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Mar 15, 202422:07
Remembering Mikal Reich: Advertising Expert & Friend of the PR Wine Down
Mar 08, 202430:59
PR Careers: Managing Teams & Tight Marketing Budgets
Mar 01, 202421:40
Rachel Griffin: All About Brand Activations & PR Events

Rachel Griffin: All About Brand Activations & PR Events

April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for ToyMonster and FAO Schwarz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!

Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey "Goodbye Pies" and P.F. Chang’s Dumplings for customers who have recently been... well, dumped.

Follow Rachel’s work here: https://www.linkedin.com/in/rachelhgriffin/ 

Learn about PlayWise Partners here: https://www.playwisepartners.com/ 

PR NEWS OF THE WEEK:

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Feb 16, 202431:33
April’s Reads: AI and the Future of Good PR
Feb 01, 202413:14
Management Missteps and the Future of News
Jan 19, 202422:37
PR Under Pressure: Ethical Best Practices & Career Pitfalls

PR Under Pressure: Ethical Best Practices & Career Pitfalls

Today, April and Laura are ringing in the new year with a one-on-one conversation about the ethical issues facing PR practitioners as we enter 2024. 

The conversation covers some familiar challenges that everyone in the PR industry faces  – from new graduates entering the industry to seasoned practitioners with decades of experience. Topics include:

  • navigating the high-pressure realities of the PR industry

  • avoiding common mistakes and insights as a young PR pro

  • what to do when you’re struggling to secure coverage for a client

  • evaluating ethical gray areas in PR 

  • how to avoid (or repair) PR relationships after you’ve made a misstep

If you enjoyed this expanded discussion about PR ethics, or if you missed the Anonymous PR Horror Story April referenced in this episode, make sure you go back and listen to our 2023 HOLIDAY SPECIAL. Find it on the platform where you’re listening now, or on our website here: https://trustrelations.agency/podcasts/holiday-special-your-2024-guide-to-agency-ownership-and-pr-ethics-feat-doug-spong/ 

Read the PR News of the Week: https://www.prdaily.com/exploring-prs-ethical-gray-areas/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Jan 05, 202427:56
HOLIDAY SPECIAL: Your 2024 Guide to Agency Ownership and PR Ethics (Feat. Doug Spong)

HOLIDAY SPECIAL: Your 2024 Guide to Agency Ownership and PR Ethics (Feat. Doug Spong)

Today, April and Laura welcome our annual honored guest, Doug Spong, to discuss the defining trends of PR past, present and future. Thank you for joining us! 

Pour some nog and tune in for an episode that’s jam-packed with information that’s sure to keep your spirits bright. In this episode, we’ll discuss advice to help PR pros navigate: 

  • the long-term implications of generative AI for the PR industry

  • widespread return-to-office mandates

  • the economic challenges facing agencies today 

  • identifying productive client partnerships

  • ethical practices in media relations

Today’s Anonymous PR Horror Story comes from a listener who was accused of an ethics misstep — and was put on blast by a reporter in a few industry forums as a result. Doug, April and Laura share advice to help that PR practitioner move through this semi-viral incident, preserve his reporter relationships, and confront the often-toxic culture of tearing other publicists down online. 

About Our Special Guest: Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). He is also April’s longtime mentor, former colleague and dear friend. You can follow Doug’s work and get in touch here: https://www.dougspong.com/ 

Read the PR News of the Week: https://www.businessinsider.com/super-commuters-hybrid-work-wfh-business-travel-office-2023-10 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.


You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.


You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.


Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

Dec 22, 202336:45
Jenna Guarneri: PR, Startups & the Super Commute
Dec 08, 202325:45
100TH EPISODE SPECIAL: The ROI of LOL (Feat. Clayton Fletcher from Peppercomm)

100TH EPISODE SPECIAL: The ROI of LOL (Feat. Clayton Fletcher from Peppercomm)

Today, we are celebrating 100 episodes of the PR Wine Down podcast! To our long-time listeners and newcomers alike — thank you for “wining down” with us! 

On today’s episode, April and Laura welcome Clayton Fletcher, acclaimed comedian and Chief Comedy Officer at Peppercomm. He is here to discuss the book he recently co-authored with Peppercomm CEO Steve Cody, “The ROI of LOL.” Tune in for an interesting discussion about what PR professionals can learn from best practices in comedy — and why Peppercomm makes it a requirement that new team members take a stand-up class. Tips include: how to use best practices from stand-up and improvisation to improve communication skills, how comedy tricks can improve client relations and workplace culture, and why it’s important to have fun in the workplace. 

Later in this episode, April and Laura take a walk down memory lane by revisiting our first-ever Anonymous PR Horror Story, to see if they still have the same advice, 100 episodes later.

Get “The ROI of LOL” here: https://roilol.com/

Follow Clayton’s work here: https://www.linkedin.com/in/clayton-fletcher-88625b52 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Nov 24, 202334:37
Rhiannon Ruff: A Guide to Wikipedia & Crisis Management for PR Pros

Rhiannon Ruff: A Guide to Wikipedia & Crisis Management for PR Pros

Today on the PR Wine Down, April and Laura welcome Rhiannon Ruff to the show! As Founding Partner & Wikipedia Expert at Lumino, Rhi is here to deliver a crash course in Wikipedia tips, tricks and policies for PR pros to know. In today's episode, Rhi discusses: what it takes to have a new Wiki page created or updated for a brand; what brands should do if their page contains false information; how brand crises can play out on the Wikipedia platform; and more. Later in this episode, April and Laura discuss a PR ethics conundrum with an analysis of the recent scandal involving Anita Dunn, White House advisor and co-founder of the communications firm SKDK. Tune in for a chat about conflicts of interest, crisis (mis)management, and how to avoid ethical missteps as an agency owner or PR practitioner.


Learn about Rhi’s work with Lumino here: https://www.kitehillpr.com/ 

Learn more about CommsWeek 2023 here: https://www.commsweek.com/ 

Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ 


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Nov 09, 202331:33
Tiffany Guarnaccia: All About CommsWeek 2023

Tiffany Guarnaccia: All About CommsWeek 2023

Today on the podcast, April and Laura welcome special guest Tiffany Guarnaccia! Tiffany is the CEO of Kite Hill PR — which recently celebrated its 10-year anniversary. She is also the Founder of Communications Week, which takes place this year from November 6-10. Tune in as Tiffany discusses her journey to agency ownership, with advice to help up-and-coming PR practitioners find the most fulfilling career path. She also shares an inside look at her decision to found the first-ever Communications Week. Tune in to get the scoop on this year’s event, including a line-up of webinars, workshops, panel discussions, networking, research, industry forecasts, Ragan’s Future of Communications Conference, and more!

Later in this episode, April and Laura discuss the latest PR theory to take social media by storm with a look at the possible SEO strategy behind Taylor Swift’s recent appearance at the Kansas City Chiefs vs. New York Jets at MetLife stadium.

Learn about Tiffany’s work and Kite Hill PR here: https://www.kitehillpr.com/ 

Learn more about CommsWeek 2023 here: https://www.commsweek.com/ 

Watch the PR News of the Week, from user @emiliemacfie, on TikTok: https://bit.ly/3tPDdyJ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Oct 27, 202330:34
Halloween Special: Tricks of the Trade & How to Treat Your Team (Feat. Jen Berson)

Halloween Special: Tricks of the Trade & How to Treat Your Team (Feat. Jen Berson)

Halloween is just around the corner, so this Friday the 13th, April and Laura are back with an annual tradition: It’s time for the PR Wine Down Halloween Special! Get ready to pour yourself a brew and tune in as we share a terrifying tale from the PR realm. This week’s PR Horror Story features a mortifying write-in from one listener who was reprimanded at work for allegedly over-indulging in the agency’s office snack supply.

As an added treat, we have a new segment to share with you! In How to Pitch Me, your favorite hosts will share reporter write-ins that outline their top three tips for pitching. Today, we’re featuring tips from Olivia Morley, a senior reporter from Adweek covering agency news and trends. 

Today’s guest of honor is Jennifer Berson, the founder and president of Jeneration PR and host of the Pitching Powerhouse podcast. She's here to discuss the best strategies to secure top-tier media coverage for lifestyle industry clients, as well as her career journey from practicing attorney to established PR professional. It's going to be a scream!

Follow Jen Berson’s work here: https://www.jenerationpr.com/

Get the latest from Olivia Morley, including her contact information and coverage for Adweek, here: https://www.adweek.com/contributor/olivia-morley/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 


Oct 13, 202324:48
Katya Allison: PR, AI & How to Bill for Your Time

Katya Allison: PR, AI & How to Bill for Your Time

Today, we’re welcoming Katya Allison to the PR Wine Down! Katya is an expert marketing consultant and host of the Let’s Talk Marketing podcast. Since the time of this recording, Katya has also taken on a marketing & communications management role at CAE Healthcare. She’s here with April and Laura to discuss how marketing and PR professionals can leverage AI to make their work more efficient and more creative, and why learning to be a “super-prompter” is a crucial skill for integrated communications professionals today. They also cover a recent headline from Axios, about why AI is a threat to the billable hour revenue model most PR agencies use. They’re also covering the impact of AI on hourly billing rates for independent communications consultants, and how to set a fair price for your time and expertise. Today’s PR News segment features WorkLife’s coverage of a new report from Blind, which found that nearly half of office workers say they actually work only 4 hours per day.

Follow Katya’s work here: https://www.linkedin.com/in/katyaallison/ 

Read “AI Threatens the Billable Hour Revenue Model: in Axios: https://bit.ly/3PZ61gQ 

Read the PR News of the Week in WorkLife: https://bit.ly/45d328y 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Sep 29, 202336:59
Andrea Holland: The PR Industry’s Remote Work Revolution
Sep 15, 202329:41
Jody Fisher: Radio, Reporting and Media Relationships
Sep 01, 202333:22
PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands

PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands

Aug 18, 202321:31
 Brand Stories: Insights from the Women|Future Conference (Feat. Jennifer Cloer)

Brand Stories: Insights from the Women|Future Conference (Feat. Jennifer Cloer)

Aug 04, 202327:47
From the Editor’s Desk: Allison Carter (Ragan Communications & PR Daily)
Jul 21, 202336:36
90: Agency Basics: Navigating Toxic Workplaces & Breaking News Cycles
Jul 07, 202325:18
Off the Red Carpet with Kayley Hamilton: How to Build Confidence

Off the Red Carpet with Kayley Hamilton: How to Build Confidence

Jun 23, 202331:56
Molly McPherson: All About AI, Crisis Comms & the Future of PR

Molly McPherson: All About AI, Crisis Comms & the Future of PR

We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public relations and news industries, Molly developed her Indestructible PR® framework to help companies write effective responses to public relations crises, especially those occurring online. She has worked for FEMA and the Cruise Line International Association and is the author of the book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.’ She also runs a popular TikTok account, where she analyzes the latest PR crisis news. 


With Molly, our hosts April and Laura are discussing the latest trends shaking up the PR industry, including: actionable advice for brands to confront (and avoid) a crisis; tips for rising PR industry professionals seeking to level up their skills; and the role of AI in PR. 


In today’s PR News segment, April and Laura dissect the ethical implications of using AI as a PR tool, with advice to leverage platforms like ChatGPT to improve efficiency and creativity without sacrificing quality.


Follow Molly’s work here: https://mollymcpherson.com/ 

Read the PR News of the Week here: https://www.prdaily.com/behind-the-scenes-on-the-pr-councils-guidelines-on-generative-ai/ 


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Jun 09, 202339:25
Megan Redzia & Patrick Brightman: Principles of PR & Thought Leadership
May 26, 202332:25
Aaron Kwittken: PR vs. AI
May 12, 202327:48
Julie Livingston: How to Leverage LinkedIn for PR Success

Julie Livingston: How to Leverage LinkedIn for PR Success

In this episode, co-hosts April and Laura are welcoming Julie Livingston, CEO of WantLeverage. Julie specializes in PR and LinkedIn marketing, and she’s here to share her tips to help PR professionals leverage LinkedIn to generate thought leadership and media opportunities for their clients. They also discuss a recent announcement from Levi’s, which detailed the company’s decision to use AI-generated models to increase the diversity represented in its latest ad campaigns. 


Learn more about Julie’s Work with WantLeverage here: https://wantleverage.com/ 


Read the PR news of the week here: https://www.intheknow.com/post/levis-ai-models/


Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Apr 28, 202331:42
Peter George: Public Speaking Essentials for PR Pros
Apr 14, 202332:21
Agency Management: Strategies for Sales and In-Person Events (with Guest Host Ronjini Joshua)

Agency Management: Strategies for Sales and In-Person Events (with Guest Host Ronjini Joshua)

For today’s special guest host episode, we’re welcoming Ronjini Joshua! She is the CEO of the Silver Telegram PR agency, and the podcast host and author behind “The PR Playbook.” Ronjini also appeared in episode 57! In the PR News segment, April and Ronjini discuss the current state of the PR industry, with a look at a recent community poll from PR NEWS and advice for agency leaders working to land new clients in a rocky economy. They also read an Anonymous PR Horror Story about one rookie PR manager’s first experience with in-person events and discuss best practices for securing deskside interviews.

PR NEWS OF THE WEEK: 

Read about the PR NEWS industry poll here:  ​​https://www.prnewsonline.com/is-the-pr-industry-hiring-or-layoffs/ 

ABOUT OUR GUEST HOST:

Ronjini Joshua is the founder of The Silver Telegram, a boutique PR firm focused on Media Relations. From Southern California to Silicon Valley and back, Ronjini has spent the last two decades working with enterprise and consumer tech brands, now including green tech and cannabis. She is an author and host of The PR Playbook Podcast, a podcast on decoding public relations for brands as well as the host of The Green Room podcast, a podcast about the journey of the cannabis industry and the people innovating it.

Learn more about Doug’s work here: https://thesilvertelegram.com/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Mar 31, 202327:09
PR Agency Culture & Crisis Communications (with Guest Host Doug Spong)

PR Agency Culture & Crisis Communications (with Guest Host Doug Spong)

This week’s episode features a surprise guest host appearance from April’s personal friend, mentor and former colleague: Doug Spong! Tune in as April and Doug discuss the recent Tik-Tok-inspired social media crisis, the “Kia Boyz Challenge.” April and Doug address this news with their strategic recommendations and an analysis of how Hyundai and Kia handled this viral rash of car thefts. Today’s Anonymous PR Horror Story features a write-in from a listener whose boss asked them to do some “reconnaissance” on another colleague. Themes in this story include agency culture, micro-managing, performance reviews, and how to handle inappropriate requests at work. They also discuss the increasing scrutiny of Tik Tok as tensions rise between the U.S. and China and whether the world has hit a point of no return for remote work.

PR NEWS OF THE WEEK:

Read about Hyundai and Kia here: https://www.theverge.com/2023/2/14/23599300/hyundai-kia-car-theft-software-update-free-tiktok-challenge

ABOUT OUR GUEST HOST:

Doug Spong has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Prior to founding The Doug Spong Co., Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG).

Learn more about Doug’s work here: https://www.dougspong.com/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Mar 17, 202332:53
Carin Warner & Carly Martinetti: Agency Expansions & Operations (Part 2)
Mar 03, 202326:50
Carin Warner & Carly Martinetti: The Mother-Daughter Duo Behind Notably PR (Part 1)

Carin Warner & Carly Martinetti: The Mother-Daughter Duo Behind Notably PR (Part 1)

Today on the show, hosts April and Laura welcome guests Carin Warner and Carly Martinetti to the virtual recording booth. Tune in as the co-founders of Notably PR discuss their unique business story, from managing client expectations to launching a successful family-owned brand. They also cover Carin’s experience taking on a Fortune 500 behemoth selling carcinogenic cleaning products on behalf of a greener alternative — the household favorite, Seventh Generation. Also in this episode, April and Laura discuss the ongoing controversy over M&M'S popular spokescandies — including an analysis of whether the saga is a true case of public backlash, or a Super Bowl season PR stunt.

Listener Note: We’ve missed you! Today’s episode brings us back to a bi-weekly cadence. Tune in every two weeks as April and Laura share the latest trends and issues impacting the PR landscape.

Learn more about Notably here: https://notablypr.com/

Read about Maya Rudolph’s collaboration with M&MS here:  https://www.creativebloq.com/news/mms-rebrand-mayas 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message

Feb 17, 202327:46
CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong)

CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong)

Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated marketing professionals. Today’s episode also features a celebrity guest, with a name anyone in PR or marketing is sure to recognize. We’re pleased to welcome April’s personal friend, mentor and former colleague: Doug Spong! Together, they discuss the latest trends impacting PR, media relations and agency culture in 2023. They also share a few favorite campaigns from Doug’s storied career, including his work with Ty Pennington, Paris Hilton, Will Smith, American Standard, Hasbro’s Rubik’s Cube, Silk Soymilk, and more.

Later, April, Laura and Hamish read an anonymous listener’s PR Horror Story about one manager’s explosive reaction to a junior employee’s PTO request. In the Campaign Analysis segment, they discuss IKEA’s “Swedish Seedballs” campaign.

About the Guest:

Doug has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Previously, Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG).

Connect with Doug here: https://www.dougspong.com/

Campaign Analysis:

Read about IKEA’s Swedish Seedballs here: https://www.thedrum.com/news/2022/04/29/ad-the-day-ikea-and-wwf-partner-swedish-seedballs-campaign

Anonymous PR Horror Story: 

Have an anonymous PR horror story to share or questions you want to be answered on the PR Wine Down? Email us at contact@prwinedown.com

Send in a voice message here: https://anchor.fm/prwinedown/message

OFFER CODE:

Apply to use this episode’s offer code here: https://trustrelations.agency/landing-page-brand-workshop/

Listen to The PR Wine Down: 

https://trustrelations.agency/podcasts/78-holiday-special-unwrapping-april-lauras-essential-tips-for-pr-success/

Listen to Trust Relations: The Podcast: 

https://trustrelations.agency/trust-relations-podcast/

Connect with Trust Relations:

You can stream our shows live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Jan 20, 202301:00:29
HOLIDAY SPECIAL: Unwrapping April & Laura’s Essential Tips for PR Success

HOLIDAY SPECIAL: Unwrapping April & Laura’s Essential Tips for PR Success

Dec 16, 202240:55
PR Career Stories: Celebrating Our Military Spouses on Staff

PR Career Stories: Celebrating Our Military Spouses on Staff

In today’s special episode for Veteran & Military Families Month, hosts April and Laura chat with two of our military spouses on staff. Briana Cusimano is a senior account executive at Trust Relations, whose spouse serves in the U.S. Army. Veronica Yip is our integrated marketing and communications manager and podcast producer, whose spouse currently serves in the U.S. Navy. Tune in as they discuss how the military life has impacted their careers and share their advice for other milsos who want to find success in a linear communications career path. April and Laura also discuss how the language used by leadership teams can impact PR agency culture and discuss the recently-announced layoffs at CNN. Today’s Anonymous PR Horror Story comes from a listener whose PR client is asking for placements in military trade publications — without the right software or spokesperson to back up their product claims.

Learn more about Briana: https://trustrelations.agency/meet-your-dream-team/briana-cusimano/

Learn more about Veronica: https://trustrelations.agency/meet-your-dream-team/veronica-yip/

Read the PR News of the Week here: https://www.cnn.com/2022/10/26/media/cnn-employees-reliable-sources

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message

Nov 18, 202253:51