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Puff Piece

Puff Piece

By Blunt Strategies
A podcast filled with quick hits of information, questions and answers, advice, and more for your cannabusiness and beyond.
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Currently playing episode

Let's talk... time management.

Puff Piece

Let's talk... time management.

Puff Piece

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So you want to start a cannabusiness...
Laura Monn Ginsburg and Maddie Greene discuss three important items to think about when you're starting your cannabusiness. Learn more about Blunt Strategies here.
16:13
February 24, 2021
The Art of Planning and Then Being Flexible When Plans Don't Work Out
Planning-extraordinaires Laura Monn Ginsburg and Maddie Greene discuss content planning and what to do when something like a global pandemic changes all your plans.  Learn more about Blunt Strategies here.
09:59
February 2, 2021
To TikTok or Not to TikTok
In this episode of Puff Piece, Laura Monn Ginsburg and Maddie Greene dive into which social media platforms your cannabusiness should be on including if you need a TikTok or not. Learn more about the algorithm, why you should try it, and if you have to learn a dance to join. Learn more about Blunt Strategies here.
11:45
January 25, 2021
2021 social media trends
We're back for season two! In today's episode, Laura and Maddie discuss 2021 social media trends and why they are important to your social media strategy.  BLOG: Learn more about what you can do digitally to help your business succeed here. Blunt Strategies is a women-owned government and public relations firm that offers strategic government relations, advocacy, and communications for cannabis, hemp, and CBD-related issues and industries. Puff Piece was launched in 2020 and provides tips and information to help you and your cannabusiness.
08:49
January 11, 2021
We'll be back in 2021!
We are wrapping up our first season of Puff Piece and we are so glad you've tuned in to listen to our quick hits, hot takes, and laughs. We'll see you in 2021! Learn more about Blunt Strategies here.
01:07
December 29, 2020
How to Pivot After the Holidays
Laura Monn Ginsburg and Maddie Greene chat about how to pivot your business to plan for 2021 after the holiday season.  Learn more about Blunt Strategies here.
05:35
December 22, 2020
Holiday Hot Takes Part II
Laura and Maddie are back with a second episode dedicated to diving into more holiday hot takes. Learn more about Blunt Strategies here.
08:48
December 14, 2020
Holiday Hot Takes Part I
In this episode of Puff Piece, Laura and Maddie discuss a few holiday hot takes as we enter the holiday season. Listen in for some holiday fun! Learn more about Blunt Strategies here.
04:49
December 7, 2020
Tough Turkey Conversations
In this episode, Laura Monn Ginsburg is joined by Kyrstin Schuette to talk about relational organizing and how to handle tough conversations around the holidays. Kyrstin even wrote a blog with tangible tips for you and your family. Read it here.
09:58
November 23, 2020
Let's Talk Elections Part II
Maddie Greene is joined by Leili Fatehi to discuss how cannabis is on the ballot in Minnesota this November. Learn more about Cannabis Coalition Certifed candidates here. Learn more about voting in Minnesota here.
03:36
October 29, 2020
Let's Talk Elections Part I
Laura Monn Ginsburg is joined by Leili Fatehi to talk deadlines and tips for voting this year.  For more information about voting in Minnesota, please visit mnvotes.org.
07:25
October 14, 2020
Surprise and Delight
Laura and Maddie sit down to talk about surprising and delighting your customers.  Learn more about Blunt Strategies here.
12:59
September 28, 2020
Labor Unions + Cannabis
On this episode of Puff Piece, Leili Fatehi and Joe Radinovich discuss labor unions and their intersection with cannabis. Learn more about Blunt Strategies here.
08:25
September 6, 2020
Pivoting Your Marketing Strategy
In this episode of Puff Piece, Laura and Maddie discuss the ways you can pivot your marketing/business strategy when an event you're counting on is cancelled. As proud Minnesotans, we use the State Fair as an example. Learn more about Blunt Strategies here.
08:01
September 6, 2020
Tried and True Business Reads
In this episode, Laura Monn Ginsburg shares some of her go-to business books to help elevate your cannabiz! Learn more about Blunt Strategies here.
14:03
August 17, 2020
Branding Your Business
In this week's Puff Piece, Laura and Maddie discuss one of the most overlooked elements of starting your business... branding. Join us on Thursday, July 30, for our virtual Branding Bootcamp where you can dig deep into the fundamentals of your brand, learn how to distinguish your brand from other competitors, and explore your vision, mission, and visual appearance. This two-hour virtual workshop is great for all companies, from development stages to established, who wish to create, refresh, or overhaul their current brand identity and strategy. In this session, you'll have the opportunity to uncover and define you brand voice, zone in on your target audience, and set the foundation for a successful brand identity through brand vision, personality, and values. Register here.
10:40
July 20, 2020
When is the right time to join the conversation on current events?
Laura and Maddie discuss when and how your brand should join the conversation on current events.
12:50
June 19, 2020
The Intersection of Politics and Cannabis
We're joined by our colleague Joe Radinovich as we chat about the intersection of politics and cannabis in Minnesota. Learn more about the Blunt Strategies team and our work here.
12:13
June 8, 2020
Protecting Your Brand
This week we're joined by the presenter of our upcoming Cannabusiness Strategy Series, Elliot Ginsburg of Chronic Lawyers. On June 16, Elliot and Erin Johnsen will discuss why it's still so difficult to trademark CBD products, copyright registration, protecting formulas and recipes and financing your business among other ways you can protect your cannabiz. Register here for that virtual event.
05:08
May 28, 2020
Email marketing + holiday weekends!
Since it’s a holiday weekend and we just did a strategy session on email marketing, we chat about the pros and cons of holiday themed emails and whether your brand needs to comment on every trend/current event.
04:27
May 22, 2020
Email Marketing for Cannabiz
In today's Puff Piece, we're chatting about our upcoming Cannabusiness Strategy Series presentation on email marketing to elevate your cannabiz and Laura shares an email marketing horror story. Register for our cannabiz session here.
07:38
May 15, 2020
Three things we wish we would have known...
Listen as we discuss a few things we wish we would have known when Leili and Laura started Apparatus/Blunt Strategies.
06:41
May 8, 2020
Let's talk... time management.
In today's puff, we're talking about time management and ways we are adjusting our schedules in the time of COVID-19.
05:29
April 29, 2020
The first puff...
We're trying something new! We're excited to share Puff Pieces with you. Quick hits of information, questions and answers, advice, and more!
02:16
April 24, 2020