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Purpose 'n Clarity with Petri Kajander

Purpose 'n Clarity with Petri Kajander

By Petri Kajander
We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at www.purposenclarity.com.
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Currently playing episode

Marketing and sales silver bullets

Purpose 'n Clarity with Petri Kajander

Marketing and sales silver bullets

Purpose 'n Clarity with Petri Kajander

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Sanity
How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.
08:50
January 17, 2022
Revenue vs dilution
Fundraising requires sales and marketing. Can you focus on your customers instead?
06:21
January 10, 2022
Marketing and sales silver bullets
What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways to get your traction.
05:40
January 03, 2022
The work
What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit and task your workflows can unlock new possibilities.
07:46
December 27, 2021
What, how and who
When your company grows, you need different methods, skills and people to make it happen. Your leadership style and focus need to change, too.
09:02
December 20, 2021
Business bullies
What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope with unfair situations?
06:34
December 13, 2021
Optimise
Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable but still shipping your product.
04:37
December 06, 2021
The impossible
The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like you’re facing the impossible.
04:59
November 29, 2021
Petri
Who is Petri? He explains how he works with startups and what is his method of building growth companies. You can find more about him in his website: www.petrikajander.com.
08:15
November 22, 2021
Clarity
What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.
08:37
November 15, 2021
Purpose
Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference between mercenary and missionary founders? This episode is jam-packed with meaningfulness, but it may also tickle you to dive deeper into the topic.
09:53
November 08, 2021