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Push Pull Sales & Marketing

Push Pull Sales & Marketing

By Push Pull Sales and Marketing

Each episode we provide you with sales & marketing strategies that you can implement immediately into your own business. PushPullSales.com --- Instagram.com/PushPullSales Twitter.com/PushPullSales Facebook.com/PushPullSales
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Currently playing episode

Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)

Push Pull Sales & MarketingApr 11, 2017

00:00
43:39
10 Stories Great Leaders Tell - New Book by Paul Smith (ep 70)
Oct 12, 201935:02
Plan an Entire Year of Content (ep 69)
Dec 12, 201823:45
Make Things Happen QUICKLY with Jeremy Dale (ep 68)
Dec 05, 201843:59
Finish Out the Year Strong with these Sales Strategies (ep 67)
Nov 30, 201836:00
Interview with Paul Smith - Author of Sell with a Story (ep. 31)

Interview with Paul Smith - Author of Sell with a Story (ep. 31)

Paul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. PushPullSales.com Music: BenSound.com
Jul 13, 201852:02
Stop Selling and Start Leading - Interview with the Co-Author (ep. 66)
Apr 18, 201839:41
Marketing Advantages of Being a Small Business (ep. 65)

Marketing Advantages of Being a Small Business (ep. 65)

Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why… [Music: Bensound.com]
Mar 20, 201825:50
Integrations that Save Sales Reps Time (ep. 64)
Mar 07, 201842:48
No, You Don’t Need a “Blog” (ep. 63)
Feb 21, 201829:11
Sales Fundamentals for Success with Jeb Blount (ep. 62)

Sales Fundamentals for Success with Jeb Blount (ep. 62)

Today, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com - a sales job community, which is extremely helpful to job seekers & employers. Music: BenSound.com
Jan 17, 201843:31
Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)

Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)

In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing. Music: BenSound.com
Jan 03, 201844:40
Discovering Your Company’s DNA with Andy Cunningham (ep. 60)

Discovering Your Company’s DNA with Andy Cunningham (ep. 60)

Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the past 35 years.
Dec 06, 201747:15
Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)

Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)

Today I am speaking with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as sharing more about his own product where you can create custom quizzes on your website to capture user info. Music: BenSound.com
Nov 29, 201738:13
Sell without Being Sleazy with Michelle (ep. 58)

Sell without Being Sleazy with Michelle (ep. 58)

Today, I am speaking with Michelle Weinstein. She is sales strategist who specializes in helping entrepreneurs learn how to sell  without being sleazy! She has pitched her way onto Shark Tank, raised over $1M for her last company, & has gotten her products into Costco & The Vitamin Shoppe. Michelle has used the same formula to make all of these things happen, & I am excited to speak more with her about these ideas. Music: BenSound.com
Nov 14, 201739:29
Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57)
Oct 25, 201748:31
Creating & Promoting a Blog Post - Beginning to End (ep. 56)

Creating & Promoting a Blog Post - Beginning to End (ep. 56)

In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you! Music: BenSound.com
Sep 29, 201721:01
Your No Fear Career with Robin Fisher Roffer (ep. 55)

Your No Fear Career with Robin Fisher Roffer (ep. 55)

Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV - just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more. Music: BenSound.com
Sep 06, 201727:48
Experiential Marketing Meets Tech with Steve Alexander (ep. 54)
Aug 30, 201742:47
Don’t Be Afraid of the Internet (ep. 53)
Aug 24, 201735:42
Branding & Logo Design Advice with Yali Saar (ep. 52)

Branding & Logo Design Advice with Yali Saar (ep. 52)

In this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I co-founded & are excited to talk all things branding & logo design with Yali. Music: BenSound.com

Aug 02, 201747:21
Interview with Stan Sher - President of Dealer eTraining (ep. 51)

Interview with Stan Sher - President of Dealer eTraining (ep. 51)

In this episode, Marcello & Stan talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes. Music: BenSound.com

Jul 19, 201752:13
Why We Started the Podcast (ep. 50)

Why We Started the Podcast (ep. 50)

For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all. Music: Ben

Jul 05, 201748:14
Write Great Website Copy (ep. 49)

Write Great Website Copy (ep. 49)

Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mob

Jun 28, 201731:57
Mistakes I’ve Made in My Sales Career (ep. 48)

Mistakes I’ve Made in My Sales Career (ep. 48)

In this episode, Marcello talks about some of the mistakes that he’s made throughout his sales career. As well as, what he’s learned from those mistakes.

Jun 21, 201734:40
Interview with Jon Gordon - Author, Speaker, Consultant (ep. 47)

Interview with Jon Gordon - Author, Speaker, Consultant (ep. 47)

Marcello speaks with Jon Gordon, author of The Energy Bus, The Power of Positive Leadership, & 13 others! They discuss leadership, dealing with negativity in the workplace, & changing company culture.

Jun 14, 201722:17
Create Better Emails (ep. 46)

Create Better Emails (ep. 46)

In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.

Jun 07, 201722:40
Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)
Apr 11, 201743:39
Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25)
Apr 11, 201701:02:26
Automation in Sales & Marketing (ep. 24)
Apr 11, 201737:47
Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23)
Apr 11, 201758:52
Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22)
Apr 11, 201748:51
Pricing Strategies (ep. 21)
Apr 11, 201740:00
Appointment Setting (ep. 20)
Apr 11, 201745:31
Get to the Point (ep. 19)
Apr 11, 201733:39
Sales Presentations (ep. 18)
Apr 11, 201737:23
Target Audience & Lead Generation (ep. 17)
Apr 11, 201738:25
How to Coach Outside Sales Reps (ep. 16)
Apr 11, 201729:45
Shorten the Sales Cycle (ep. 15)
Apr 11, 201738:16
Nice Ways to Get Ahead (ep. 14)
Apr 11, 201729:14
Ask the Right Questions to Get the Sale (ep. 45)

Ask the Right Questions to Get the Sale (ep. 45)

Marcello gives specific examples of which questions to ask & when to ask them in various sales scenarios. The sales industry is continually changing, & what worked in the past won't necessarily work today. Stay up to date with your tactics & k

Mar 29, 201741:39
Interview with Marylou Tyler - Fortune 1000 Consultant (ep. 44)

Interview with Marylou Tyler - Fortune 1000 Consultant (ep. 44)

Marylou Tyler is an author, CEO, & a Fortune 1000 consultant. Marcello & Marylou discuss the beginning stages of pipeline management such as role segmentation & specialization within the sales process.

Mar 16, 201740:18
Mindset & Motivation for Sales Reps (ep. 43)

Mindset & Motivation for Sales Reps (ep. 43)

Marcello goes into details about how sales reps can improve their mindset heading into various sales situations. We also discuss the importance of finding that baseline that is best for you & your personality. Look to your sales team to help you with both your mindset & your motivation.

Mar 02, 201741:23
Using Instagram for Business (ep. 42)

Using Instagram for Business (ep. 42)

Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show!

Feb 22, 201748:59
Interview with Tom Hopkins - Sales Legend and Best-Selling Author (ep. 41)

Interview with Tom Hopkins - Sales Legend and Best-Selling Author (ep. 41)

Marcello had the honor of speaking with Tom Hopkins for this episode. Tom has sold over a million copies of his book, How to Master the Art of Selling, & you currently have the opportunity to sign up for his Advanced Sales Academy. Listening to this episode gives you a free ticket to 40 years of sales experience & knowledge.

Feb 02, 201742:07
Interview with Louie La Vella - Entertainment Branding Expert (ep. 40)

Interview with Louie La Vella - Entertainment Branding Expert (ep. 40)

Louie La Vella is a former music TV host who has become an entertainment branding expert. Louie crafts social marketing & branding strategies that result in hugely successful events, concerts, & festivals. The tools & experience that Louie uses in the music industry easily translate to other industries. Listen to this episode with Shari & Louie to make your next event a great success.

Jan 25, 201701:02:38
Interview with Coyte Cooper - Best-Selling Author & Speaker

Interview with Coyte Cooper - Best-Selling Author & Speaker

Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from b

Jan 18, 201754:07
Territory Management for Outside Sales Reps (ep. 38)

Territory Management for Outside Sales Reps (ep. 38)

In this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research, Right Timing/Frequency, & Reason to Go Back.

Jan 12, 201739:15
Interview with Henry Geddes - Professional Photographer & Creator of Chatlight (ep. 37)

Interview with Henry Geddes - Professional Photographer & Creator of Chatlight (ep. 37)

Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market - businesses & individuals who were livestreaming & taking smartphone photos in poor lighting conditions. Shari & Henry discuss what goes into taking a great picture, & how that can affect your overall brand.

Dec 21, 201640:37
Interview with Dinesh K - Founder, Mentor, Speaker, Entrepreneur (ep. 36)

Interview with Dinesh K - Founder, Mentor, Speaker, Entrepreneur (ep. 36)

Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals.

Dec 01, 201647:03
Second Interview with Paul Smith - Author, Speaker, Podcaster, & More (ep. 35)

Second Interview with Paul Smith - Author, Speaker, Podcaster, & More (ep. 35)

Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. Listen to his first episode here.

Nov 21, 201648:50