The Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded. It's relevant to racing drivers all around the world, no matter what level you're currently at. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder.
Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences of lacking motivation, when to take a break, and how to overcome it so that you can continue to work towards your goals and objectives.
Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. In this week's episode, Jess and Toby explain the best ways of finding your niche, how to use it to your advantage to build your following.
"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing to ensure you stand out from the crowd, appealing to your fans and sponsors.
In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you should approach new contacts with sponsorship propositions correctly.
Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.
With the global situation constantly changing around us, it can be hard to keep focus on your ambitions and to remain positive. In this week's episode, Jess and Toby discuss the various things you can do to ensure you stick to your goals, and make 2021 the year you achieve your goals.
2020 was a weird year. Take some time to reset and set some goals for the year ahead. In this episode, Jess and Toby talk about your plan for the year, how to find some consistency, and how to make it your most successful season yet.
Have you ever struggled with that feeling of not being good enough or that you're a fraud who's about to be found out? This self-doubt is called impostor syndrome. In this episode, Jess and Toby talk through their experiences, as well as how to overcome it.
LinkedIn is a really valuable tool for the racing driver but it's often tough to know where to start on this business-focussed platform. In this episode of the Sponsorship Podcast, Jess and Toby talk about how to make LinkedIn work for you.
Whether you're going into lockdown, are skipping a year, or the race season has ended, you're probably wondering how to use your time most effectively. This episode contains 10 things you can do to stay productive when you're not racing.
Sometimes you'll be in a position where you get offered product sponsorship but is it worth it? In this episode, Jess and Toby explore the right times to ask for product sponsorship and when to ask for cold hard cash.
Being able to directly connect with your audience and sponsors has a lot of value. In this episode, learn the power of an email newsletter, how to set one up, the benefits, and how to encourage people to sign up.
At various points in the pitch process, you're bound to come across objections such as 'we don't have the budget'. In this episode, Jess and Toby talk about how you can tackle these objections and get closer to that sale.
There's a huge misconception that it's easier to secure sponsorship in the US than it is in the UK. In this episode, special guest Davin Sturdivant joins Jess to debunk some myths and give some advice on anyone wanting to cross the pond - while also discussing the important topic of inclusivity and diversity within motorsport.
Choosing the right championship at any stage in your career can be tough when there's so much choice out there. Listen as Jess and Toby discuss what you need to look for in order to make the decision that's right for you (and your sponsors).
To secure sponsorship, you need to be a sales person. In this episode, Jess and Toby talk about their sales processes and give some tips on how to build rapport, qualify your prospects, and close the sale.
YouTube provides a platform for racing drivers to show their value to potential sponsors. In this podcast, Jess and Toby talk through how to get started on YouTube, grow your channel, and attract partners.
Sponsorship isn't the only way to fund your racing career. A side hustle, or even setting up a fully-fledged business, can be just as effective. In this episode we talk about how to find the one that's right for you.
A loyal and engaged audience is a vital tool in the sponsorship process. In this episode, we explore how to build your audience, why you don't need huge numbers to succeed, and how to leverage your audience to secure sponsorship.
It's important for racing drivers to think outside the box because it's these ideas that can really make you stand out to sponsors. In this episode, we talk about how you can do this, with plenty of examples.
As a journalist and former Porsche team boss, Jess Shanahan set up Racing Mentor after seeing how many talented drivers were unable to climb the ladder due to lack of funds. Racing Mentor aims to bring business and marketing knowledge to racing drivers at all levels, all over the world. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder.
The new Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded.