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Racing Mentor Sponsorship Podcast

Racing Mentor Sponsorship Podcast

By Racing Mentor
The Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded. It's relevant to racing drivers all around the world, no matter what level you're currently at. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder.
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042 - Q&A: Where to start, Instagram, thinking like an influencer and more.
In this episode, Jess and Toby answer your questions about motorsport sponsorship, social media, and more.
April 27, 2021
041 - Email Templates
Whether you're creating your own email template to save time or are using one from Racing Mentor, here are some tips on how to keep them relevant and personal to the business you're pitching to.
April 20, 2021
040 - How to Go Above and Beyond for Sponsors at a Race Weekend
In this weeks episode Jess and Toby discuss what you can do at a race weekend to go that extra mile for your sponsors and clearly demonstrate your added value.
April 13, 2021
039 - How to Find Sponsors to Pitch to
Finding the right sponsors to propose your sponsorship packages too is crucial. In this week's episode, Jess and Toby discuss how you can find the perfect sponsorship for your racing efforts.
April 6, 2021
038 - The Basics of Sponsorship
In this week's episode, Jess and Toby take it back to the fundamental basics of sponsorship, how to attract them and approach them professionally.
March 16, 2021
037 - How Outsourcing Can Help Free Up Your Time
In this week's episode, Jess and Toby discuss when you should start outsourcing particular elements of your workload, so that you can focus on the more important projects and the bigger picture.
March 9, 2021
036 - How to Have Fun With Your Content
In this week's episode, Jess and Toby discuss how to have fun while making your online content, bringing out your personality professionally and how to think outside the box.
February 22, 2021
035 - What to Do When You Lose Motivation
Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences of lacking motivation, when to take a break, and how to overcome it so that you can continue to work towards your goals and objectives.
February 15, 2021
034 - How to Find Your Niche
Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. In this week's episode, Jess and Toby explain the best ways of finding your niche, how to use it to your advantage to build your following.
February 8, 2021
033 - Content Types We're Bored of Seeing From Racing Drivers
"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing to ensure you stand out from the crowd, appealing to your fans and sponsors.
February 1, 2021
032 - Maximising opportunities on LinkedIn
In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you should approach new contacts with sponsorship propositions correctly.
January 25, 2021
031 - How to Make a Winning First Impression
Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.
January 18, 2021
030 - How to Stay Positive When the Going Gets Tough
With the global situation constantly changing around us, it can be hard to keep focus on your ambitions and to remain positive. In this week's episode, Jess and Toby discuss the various things you can do to ensure you stick to your goals, and make 2021 the year you achieve your goals.
January 12, 2021
029 - 2021 Reset: Set goals, make plans, win.
2020 was a weird year. Take some time to reset and set some goals for the year ahead. In this episode, Jess and Toby talk about your plan for the year, how to find some consistency, and how to make it your most successful season yet.
January 6, 2021
028 - How to Write Engaging Email Newsletters
We've talked about how to grow an email list (episode 020) but how do you write for your audience? This podcast will take you through everything you need to know to write an engaging email newsletter.
December 17, 2020
027 - How to Overcome Impostor Syndrome as a Racing Driver
Have you ever struggled with that feeling of not being good enough or that you're a fraud who's about to be found out? This self-doubt is called impostor syndrome. In this episode, Jess and Toby talk through their experiences, as well as how to overcome it.
December 7, 2020
026 - How to Tell if a Sponsor Has Budget to Work with You
Not sure if a potential sponsor has the money to work with you? Here are the steps you need to take and the questions you need to ask to find out.
November 30, 2020
025 - How to Make the Most of LinkedIn
LinkedIn is a really valuable tool for the racing driver but it's often tough to know where to start on this business-focussed platform. In this episode of the Sponsorship Podcast, Jess and Toby talk about how to make LinkedIn work for you.
November 23, 2020
024 - How to Make Money to Go Racing (Beyond Sponsorship)
As part of the Racing Mentor Side Hustle Series, we're talking about different ways you can make money to go racing. Sponsorship is our preferred method but it's not the only way.
November 16, 2020
023 - Top 10 Things to Do When You're Not Racing
Whether you're going into lockdown, are skipping a year, or the race season has ended, you're probably wondering how to use your time most effectively. This episode contains 10 things you can do to stay productive when you're not racing.
November 9, 2020
022 - How to Close a Sponsorship Deal
Closing a sponsorship deal doesn't have to be complicated. It's all about confidence, asking the right questions, and remembering the benefits.
November 2, 2020
021 - Should You Go After Product Sponsorship or Cash?
Sometimes you'll be in a position where you get offered product sponsorship but is it worth it? In this episode, Jess and Toby explore the right times to ask for product sponsorship and when to ask for cold hard cash.
October 26, 2020
020 - Growing an Email List as a Racing Driver
Being able to directly connect with your audience and sponsors has a lot of value. In this episode, learn the power of an email newsletter, how to set one up, the benefits, and how to encourage people to sign up.
October 19, 2020
019 - How to Juggle Racing and Sponsorship
Managing your time between racing and sponsorship tasks can be tough - even more so if you're working full time, too. Here are some tools and tips to help you better manage your time.
October 12, 2020
018 - How to Handle Objections in the Pitch Process
At various points in the pitch process, you're bound to come across objections such as 'we don't have the budget'. In this episode, Jess and Toby talk about how you can tackle these objections and get closer to that sale.
October 5, 2020
017 - Sponsorship in the UK vs USA
There's a huge misconception that it's easier to secure sponsorship in the US than it is in the UK. In this episode, special guest Davin Sturdivant joins Jess to debunk some myths and give some advice on anyone wanting to cross the pond - while also discussing the important topic of inclusivity and diversity within motorsport.
September 28, 2020
016 - How to Choose the Right Championship
Choosing the right championship at any stage in your career can be tough when there's so much choice out there. Listen as Jess and Toby discuss what you need to look for in order to make the decision that's right for you (and your sponsors).
September 21, 2020
015 - Sim Racing as a Sponsorship Tool
Sim racing isn't just a valuable way to improve your race craft but it can add extra value to your sponsors too.
September 14, 2020
014 - Sales Tips for Racing Drivers
To secure sponsorship, you need to be a sales person. In this episode, Jess and Toby talk about their sales processes and give some tips on how to build rapport, qualify your prospects, and close the sale.
September 7, 2020
013 - Why Youtube Is Your Friend
YouTube provides a platform for racing drivers to show their value to potential sponsors. In this podcast, Jess and Toby talk through how to get started on YouTube, grow your channel, and attract partners.
August 31, 2020
012 - Using Side Hustles to Fund Your Racing Career
Sponsorship isn't the only way to fund your racing career. A side hustle, or even setting up a fully-fledged business, can be just as effective. In this episode we talk about how to find the one that's right for you.
August 24, 2020
011 - How to Feel More Comfortable on Camera
Not everyone naturally feels comfortable on camera. Here are some tips if you'd like to get better at interviews and creating your own video content.
August 17, 2020
010 - Why Business-Minded Racing Drivers Succeed
Business-minded racing drivers are more successful. Here are the essential business skills you need to learn.
August 10, 2020
009 - How to Craft a Winning Subject Line
When you're sending a pitch, the first thing your prospect sees is your subject line. Here, we look at how to get your prospect to click and reply with a well-crafted subject.
August 3, 2020
008 - How to Use Instagram for Maximum Engagement
Love Instagram but don't seem to be getting anywhere with it? In this episode we talk about how to grow your following and increase your engagement.
July 27, 2020
007 - Why Drivers Should Focus on PR
Don't overlook PR, it's a powerful tool for building your fanbase and attracting sponsors. With the right approach, getting high-level press coverage is surprisingly easy, too.
July 20, 2020
006 - What Drivers Are Doing Wrong
This episode looks at the mistakes drivers make when searching for sponsorship and what they can do to improve their chances of success.
July 13, 2020
005 - Building Your Audience
A loyal and engaged audience is a vital tool in the sponsorship process. In this episode, we explore how to build your audience, why you don't need huge numbers to succeed, and how to leverage your audience to secure sponsorship.
July 6, 2020
004 - Features vs Benefits
Understanding the difference between features and benefits will help you create compelling sponsorship pitches.
June 29, 2020
003 - How To Research Sponsors
Proper research is a hugely important part of the pitch process. In this episode, we look at how to find potential sponsors and carry out in-depth research that will help you nail your pitch.
June 22, 2020
002 - Thinking Outside of the Box
It's important for racing drivers to think outside the box because it's these ideas that can really make you stand out to sponsors. In this episode, we talk about how you can do this, with plenty of examples.
June 15, 2020
001 - Branding
Your brand as a racing driver is about so much more than having a fancy logo. In this episode, we talk about how to build an impressive brand that will get you noticed by sponsors.
June 6, 2020
Introducing the new Racing Mentor Sponsorship Podcast
As a journalist and former Porsche team boss, Jess Shanahan set up Racing Mentor after seeing how many talented drivers were unable to climb the ladder due to lack of funds. Racing Mentor aims to bring business and marketing knowledge to racing drivers at all levels, all over the world. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder. The new Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded. 
June 2, 2020