Real Building Blocks
By Carbon Digital
Real Building BlocksMar 06, 2021
E065. Sidebar - Don't Lie About Your Services
Summary
The conversation is about having integrity in business and not lying about services. The host shares a situation where a veteran posted about their credit card processing services and made false claims. The host explains the structure of the credit card processing industry and how fees are involved. He emphasizes the importance of not lying about services and discusses the concept of cash discount. The host concludes by highlighting the need for integrity in business.
Keywords
integrity, business, lying, services, credit card processing, fees, cash discount
Takeaways
- Integrity is crucial in business and it is important not to lie about services.
- The credit card processing industry has a pyramid structure and involves multiple levels of fees.
- Cash discount is a concept where customers are enticed to pay in cash to receive a discount.
- Lying about services is not the right way to market and promote a business.
- Having a code of ethics and standards is important in business, especially for veterans.
Sound Bites
"You should not be lying about your services."
"Cash discount is to entice people to pay in cash to pay less for their product or service."
"If you're not swiping a card, you're not going to pay a transaction fee to Visa, right?"
Chapters
00:00 Introduction: Integrity in Business
03:55 The Structure of the Credit Card Processing Industry
08:17 Explaining Cash Discount
10:33 The Consequences of Lying About Services
13:31 Maintaining a Code of Ethics and Standards
#webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment
E064. Sidebar - Be Weary of Ancillary Services
Summary
Jared discusses the importance of vetting service providers, especially those offering ancillary services, to ensure they specialize and excel in those services. He shares an experience with a martial arts school where poor service could lead to a contract termination and touches on KickSight, a CRM designed for martial arts schools.
The conversation also covers the challenges of website development, emphasizing SEO, admin access frustrations, and the significance of user roles and client education in website management.
Jared critiques third-party software companies building websites and stresses investing in high-quality web design for business growth.
Chapters
00:00 Introduction and Overview
02:41 The Story of a Termination
05:13 Website Building and Maintenance
07:26 Access Limitations and Communication Issues
09:44 The Role of the 'Firefighter'
11:56 The Risks of Not Having Admin Access
13:59 The Pitfalls of Relying on Third-Party Software for Website Building
19:31 Chapter 1: The Power of Integrations
20:02 Chapter 2: Enjoying the Process of Building Websites
21:31 Chapter 3: The Passion for Writing Code
23:38 The Joy of Building Websites and Writing Code
24:08 The Importance of Delivering High-Quality Products
24:29 The Challenge of Communicating the Value of Technical Work
25:09 Providing Solutions that Clients Can Understand and Use
25:18 The Challenges of Finding a Reliable Website Development Agency
26:20 Avoiding Substandard Work: The Importance of Vetting Agencies
27:38 Profit vs Quality: The Problem with Some Website Development Agencies
28:30 Making Informed Decisions in Website Development
E063. Sidebar - A.I. Survivor, From Skeptic to Believer
In this sidebar episode, our host takes a personal detour to reflect on his own evolving relationship with artificial intelligence. This sidebar conversation, more intimate and candid than our usual format, invites listeners into a journey of skepticism, discovery, and eventual admiration towards AI.
E62. Sidebar - Don't post it if you can't prove it
E61. Finding Humility and Integrity from Chaos on Social
E60. Know Your Values. Stand Tall On Them.
E59. Crafting your brand tag line
E58. What is a brand name?
E57. What is a brand positioning statement?
Here we talk about what is a brand positioning statement, and some examples of leveraging your values in your brand positioning statement.
E56. We Are Not All SEO Gods
E55. Delivering Happiness - Our Team Discusses the Book
Our team sat down on a video call for our book club meeting and streamed the discussion live. We discussed the book, things that we learned from it and many other fun topics related to it.
E54. Simple CDN Setup for WordPress with Bunny CDN on a Branded Domain
Quick tutorial on how to setup a CDN on our WordPress website using Bunny.Net (Bunny CDN)! Then we'll add a branded domain to the mix so you are 100% branded!
E53. Breaking Down the StoryBrand Framework
Before we dive into the elements of branding, we first need to understand our framework. And that framework is called StoryBrand.
Tune in to hear about StoryBrand and how we will leverage the framework to stabilize our brand and grow.
#fixyourfuture #realbuildingblocks #digitalfoundations #digital #remote #marketing #business #growth #learn #educate #reading #storybrand #buildingastorybrand
Facebook Group: https://www.facebook.com/groups/realbuildingblocks
Buy the Book Here (affiliate): https://amzn.to/3dnk0tD
E52. Find Your Purpose To Realign Your Business
The first step to solving any problem is to first identify that you have one. We do that within ourselves by focusing first on what our purpose in life is. Not to be confused with out passion.
Tune in to hear my story!
#fixyourfuture #findyourpurpose #realbuildingblocks #digitalfoundations #digital #remote #marketing #business #growth #learn #educate #reading #thirdcircletheory
Facebook Group: https://www.facebook.com/groups/realbuildingblocks
Buy the book here: https://amzn.to/36BEevP
E51. There Are No Shortcuts. You Have To Want It.
Before you begin down this path, you MUST know this. There are no shortcuts.
#fixyourfuture with #realbuildingblocks
#business #businessfoundation #digitalfoundations
If you're ready to get started, you can join the conversation in our Facebook group.
https://www.facebook.com/groups/realbuildingblocks
E50. The Business Foundation Elements
Overview video number 2! Breaking down what the #realbuildingblocks elements are. It's never too late to #fixyourfuture.
This is covering all 6 components and the two bonus components at a high level. From here the only way is up.
Join the Real Building Blocks group to join the discussion, fix your business foundation, and take over the competition.
E49. Welcome to the Real Building Blocks
We've rebranded from the "Digital Battlefield" to the "Real Building Blocks". Our primary focus is the business foundation, in which we'll discuss, but also look to bring in other experts to help you as well. It's going to be a great ride.
#fixyourfuture with #realbuildingblocks
E48. Listener Question - How do you overcome the devastation of losing everything and figuring out how to start over?
Briefly discussing being homeless, losing everything and what it takes to get it all back.
E47. Listener Question - What is the best way to develop yourself from a small company and survive the first 5 years?
Answering a listener question. There are many options out there, but these tips will never fail you!
E46. Listener Question - What is the best CRM for a small business with limited funds?
What is the best CRM for a small business with limited funds? Listen in to find out more about what a CRM is, and the few CRMs that are covered; Capsule CRM, Pipedrive and Hubspot!
E45. Digital Foundations Lesson What are Conversions?
This Digital Foundations segment is part of the Digital Battlefield Podcast and a growing Facebook Group!
The Digital Foundations segment is based on the idea that your business foundation should be part of your building blocks of your business. Without a proper foundation, your business can easily collapse and not perform at the levels it should be.
Today we discuss the concept of "What are Conversions?" This takes into account the ideologies of the below items. We discuss what they are, and simple reasons why they matter.
-User Interface (UI)
-User Experience (UX)
-Conversion Rate Optimization (CRO)
Facebook Group: https://www.facebook.com/groups/buildingblocksofbusiness
Career Foundry: https://careerfoundry.com/en/blog/ui-design/ui-element-glossary/
Usability GOV: https://www.usability.gov/how-to-and-tools/methods/user-interface-elements.html
E44. Digital Foundations Lesson Follow Up What is Traffic 20201005
Digital Battlefield Podcast has a segment called Digital Foundations. This is where we go live in the Digital Foundations Facebook Group and talk about the foundation of our business and how to make it better.
Today we are discussing last week's lesson called "What is Traffic?".
Join Our Facebook Group: https://www.facebook.com/groups/buildingblocksofbusiness
Website: https://carbondigital.us
E43. Digital Foundations Lesson What is Traffic? 20201001
Digital Battlefield Podcast has a segment called Digital Foundations. This is where we go live in the Digital Foundations Facebook Group and talk about the foundation of our business and how to make it better.
Today we are going over this week's lesson called "What is Traffic?"
E42. Digital Foundations What is Branding Lesson Follow Up 20200928
Digital Battlefield Podcast has a segment called Digital Foundations. This is where we go live in the Digital Foundations Facebook Group and talk about the foundation of our business and how to make it better.
E41. Digital Foundations Lesson What is Branding 20200924
Digital Battlefield Podcast has a segment called Digital Foundations. This is where we discuss the digital foundation (building blocks of your business). Today we are covering the lesson on "What is Branding?"
E40. Digital Foundations Expert Interview Cory Myres 20200923
Cory Myres is a graphic artist and business consultant. On the consulting side, he specializes in process improvement. He also hosts the Inspire Thrive Lead Podcast. Mr. Myres will tell us his story from nearly 20 years in business, and provide some great insight into the process, and how we can use it to establish proven models that is needed to grow in business!
Company Name: Traction Graphics
Website: https://tractiongraphics.com/
Facebook: https://www.facebook.com/TractionGraphics/
Company Name: Lubbock Consulting
Website: https://lubbockconsulting.com/
Facebook: https://www.facebook.com/LubbockConsulting/
Company Name: Inspire Thrive Lead Podcast
Facebook: https://www.facebook.com/InspireThriveLead/
E39. Digital Battlefield Interview with Tommy Walker 20200922
Tommy Walker is an entrepreneur mindset coach from Argentina. Mr. Walker will tell us his story from 20 years in business, and provide some great insight into mindset, and how we can use it to create that mental shift needed to grow in business!
Company Name: Unleashing Your Mindset For Success
Website: https://www.unleashingyourmindset.com/
Facebook: www.facebook.com/tommymindengineer
E38. Digital Foundations Lesson Review Finding Your Purpose 20200921
Digital Battlefield Podcast episode in our Digital Foundations FB Group. Last week we covered the lesson on Finding Your Purpose. Today this is our follow up discussion, where anyone in our circle can hop on the call and ask questions about the previous lesson.
#carbondigital #digitalbattlefield #digitalagency #digitalmarketing #digitalfoundation #buildingblocksofbusiness
FB Group: https://www.facebook.com/groups/buildingblocksofbusiness
Website: https://carbondigital.us
E37. Digital Foundations Lesson Finding Your Purpose
Lesson for the Digital Foundations group that is also posted in the Digital Battlefield Podcast. Today we are talking about finding your purpose, and how it can impact your business to be on the same page.
E36. Welcome Brief to the Digital Foundations Facebook Group
Just covering what the group is for, how it's going to be run, how the content is delivered, and hopefully how we will grow it!
E35. Digital Diagnosis with Travis Arnold
The Digital Battlefield podcast, segment called Digital Diagnosis. In this segment, we talk about the guest's business, the challenges they face, and find real solutions on the spot. Typically, we spend a few weeks on this process, but we're pushing as much value as possible in 2 hours.
Today we're with @Travis Arnold from Caisson Shaving!
Website: https://caisson-shaving.com/
E34. Digital Diagnosis with Judy Skilling
The Digital Battlefield podcast, segment called Digital Diagnosis. In this segment, we talk about the guest's business, the challenges they face, and find real solutions on the spot. Typically, we spend a few weeks on this process, but we're pushing as much value as possible in 2 hours.
Today we're with @Judy Skilling, a certified high performance coach!
Website: https://www.judyskilling.com/
Facebook: https://www.facebook.com/judyskillingHPCVet
LinkedIn: https://www.linkedin.com/in/judyskillinghpcvet/
E33. Digital Battlefield Interview with Hans Skillrud
The Digital Battlefield podcast is interviewing Hans Skillrud, a developer and co-founder of Termageddon; the auto-updating privacy policy solution.
Website: https://termageddon.com/
E32. Finding Balance
E31. Digital Diagnosis with Jay and Devra Brusso
The Digital Battlefield podcast, segment called Digital Diagnosis. In this segment, we talk about the guest's business, the challenges they face, and find real solutions on the spot.
Typically, we spend a few weeks on this process, but we're pushing as much value as possible in 2 hours.
Today we're with @Jay Brusso and Devra Brusso from Parlay 8.
Website: https://www.parlay8.com/
Facebook:
Twitter: Parlayeight
Instagram: Parlay_8
E30. Digital Diagnosis with Wade Saxton 20200811
The Digital Battlefield podcast, segment called Digital Diagnosis. In this segment, we talk about the guest's business, the challenges they face, and find real solutions on the spot. Typically, we spend a few weeks on this process, but we're pushing as much value as possible in 2 hours. Today we're with @Wade Saxton from Smoke & Bacon. Website: www.smokeandbacon.com App: https://urlgeni.us/Smokeandbaconapp
E29. Interview - Justin Szerletich
Justin Szerletich recently underwent a merger with Knucklehead Media. We’re discussing how that merger came about, and Justin will give some tips in other areas of the digital spectrum.
E28. Modernly Browse the Net
E27. Understanding Short and Long Term Goals
E26. Digital Diagnosis - Travis Johnson
Our newest segment called Digital Diagnosis. Today we're with @Travis Johnson from The Nonprofit Architect Podcast. Discussing his business, some of the challenges he faces, and overcoming them.
*Note* Some parts are done via screen share. For full context, please check the video here.
Website: http://nonprofitarchitect.org/
E25. Interview - Dr. Rob Garcia
Dr. Rob Garcia is "The Warrior Strategist". Today we are discussing the call to action freebies and ebooks. Using them to build your email list and some good jokes.