Realty Ideas Per Day
By Bob McCranie
Welcome to Realty Ideas Per Day. Most agents to not engage on Social Media, often because they don't know what to say. Our short-form posts are designed to give you an idea every day to talk about on social media. Let's get out there and engage our spheres and be the conversation starter. And along the way, get business.
$10,000 for Upgrades? What would you do?
Hey everyone, this is Bob McCranie with Texas Pride Realty and your realty idea of the day is, what would you do with $10,000 for home improvements? If you won the prize tomorrow and you had extra $10,000 in your account, what would you change about your house? Post that as a question on your social media. See how people reply. Some people will be like, "I'll change my kitchen," or, "I'll change my bathroom," or, "I'll paint the house," or whatever. The question then becomes, is it better for you to do those repairs or should you and I go out and find you a house that has the fabulous kitchen, or has the fabulous backyard, or has whatever it is you're looking for? Hey, let's plant the idea that people need to move and buy a home. Asking them what they would do with $10,000 is a seed for the idea that what they have may not be what they want, and we can go find that. Bob McCranie. Texas Pride Realty. Always be looking for the angle to see how you can help your clients buy or sell a new home. Take care and have a great day.
January 20, 2019
Starbucks Open House
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is the Starbucks open house. So, let's say that you don't have a listing right now that you wanna hold open or can't hold open and you need to be able to get clients. Go to a Starbucks or a local diner or anywhere you like to go hang out for a couple hours. Have breakfast, have a cup of coffee, and put a sign on your table that says, "I'm a realtor, ask me a question." Now, be sure this is a place that has good flow of traffic on a weekday or weekend because you don't wanna sit there at a place that you're the only person. But sit there, put a sign on your desk, have it on the back of your computer. One of my agents wears a hat all the time says, "I'm a realtor, ask me questions." Put that up there. Hold an open house no matter where you're at and see people will come up and ask you stuff. People will come up and start a conversation if you invite them. So, put the sign up, put it on the back of your screen, put it on the back of your hat, whatever. "I'm a realtor, ask me questions." Go do a Starbucks... There is no excuse for not having an open house almost every weekend. I do Facebook open houses. I sit in front of my computer for an hour and just talk into the computer and whoever dials into the Facebook Live, gets to talk to me. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 19, 2019
Taxes & Shredding
Hey, everyone, it's Bob McCranie with Texas Pride Realty. And your realty idea is taxes and shredding. So it's tax season, you know, obviously it's not due until April, but a lot of people do them early. Don't know why. Anyway, so talk about the fact that record retention is something they have to do. I think it's four years worth of records you have to maintain, but that 5th, 6th, 7th, 20th year, it's time to shred them. So what we do in our company is we have a shredding day. We hire a shredding truck, costs us $200 an hour for the truck to come to a parking lot. And we invite people to load up their cars and bring boxes and boxes of things to shred. It's shredded and then recycled and you don't have to worry about identity theft. So talk about the taxes, talk about your receipts, talk about records, and talk about you hosting a shredding day, or if you don't wanna host one, find someone who is doing one, maybe a local bank or a mortgage company you tie in with. Host a shredding day, protect their identity, help them shred their documents. Take care. Bye-bye.
January 18, 2019
Pet Photo Contest
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is a pet photo contest. So, let's say you go out on your Instagram or your Facebook and you come up with a hashtag like, "#bobspetcontest." And you ask people to post the best pet pictures they have of their pets. Whoever wins gets a Starbucks card, gets whatever, and you get connection to them. This doesn't sound like it's a real estate post. It's totally a real estate post. So, when you do this, go out to their post, comment on it, create that connection, and then name the winners. Whoever wins gets a prize. You take it over, you do a pop-by, you have a reason to go talk to them and ask for the business. But by doing this, you also increase your social media connectivity because when you have conversations, Facebook and all the others go, "Oh, they like to talk to each other." And then when you have a listing or open house or something like that, they say, "These people talked before, let's show them that again." Bob McCranie, Texas Pride Realty, pet photo contest, it'll be fun. Bye-bye.
January 16, 2019
Ask for the Business
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is ask for the business. How many times do you see salespeople out there and they're promoting themselves and they're doing things but they never come around to, "I'm ready, are you ready to buy and sell? I'd like to be your agent." Ask for the business. Go out on your social media and say, "Hey, I'm Bob McCranie with Texas Pride Realty, insert your name here, and I would like to list your home," or, "I would like to help you buy or sell a home." "Do you know just one person looking to buy or sell a home, please refer them to me." Ask for the business. We make so many other conversations starters, we do so many things, but do we ask people and say, "Hey, I want to be your person." So ask for the business and see what comes back. It doesn't hurt to ask. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Go ask for the business. Bye-bye.
January 15, 2019
Best Apps for Real Estate
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is "Best real estate apps." So, we all have our favorites and I'm not gonna go into them here, but we all know which app we like better. Maybe it's your personal app, maybe it's realtors, Zillow, Trulia, Redfin, whoever it is. Tell your sphere what to use, promote the app that you like to have used when you're showing people homes, and also talk why you think that one is better. So, we all have our...I'm not gonna go there. I'm so not gonna go there. But promote the one that you want out there. And if it's your company's app, great. If it's your personal app, great. Share it, get it out there. I really don't like it when somebody shows up and they're looking at houses and they're using an app that I'm like, "Yeah. Don't use that one." So, anyway, tell people, educate them, show them what you want, share it on your social media, get them used to taking advice from you. All these tips, some of them may not apply day per day. Like I don't care about pools, or I don't care about this, but over time people will learn that you are the person to come to for real estate questions. Take care. Bob McCranie. There'll be another realty idea of the day posted tomorrow. Bye-bye
January 14, 2019
Winter Pool & Pond Maintenance
Hey, everyone, Bob McCranie with Texas Pride Realty. And your realty idea of the day is winter pool and pond maintenance. Yes, it's winter. Nobody should be getting in the pool, maybe the hot tub, but not the pool. But what do you have to do to maintain your pool and your pond in the winter? So I know if you have a pond, you have to keep the fish warm. There are pond warmers you can put in. I know with a pool, like you have to keep the leaves out of it, the pump is still running hopefully, don't leave the pump dry, don't leave the pump not running. And you want to have the water at the right level and you want to clean the pool and get all the leaves out from the fall. But in your area, what are the pool and pond maintenance ideas that people need to know? Now, above ground pools, I don't know because I never had one. But I have an inground pool, I know what to do with that. And I've had friends who have ponds, so I know to do that. But talk about that because people in your area may have an inground pool or above ground pool, they don't know what to do with it. So pool and pond maintenance during the winter. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day tomorrow.
January 13, 2019
Land vs Improvement
Hey everyone, this is Bob McCranie with Texas Pride Realty and your realty idea of the day is the value of land versus the value of the improvement on the land which is the house. Bad drawing. Anyway. So in parts of the country the land is worth more than the improvement that's upon the land. In the Texas area the improvement on the land is worth more than the...I'm sorry, the improvement is worth more than the land. So when you're moving from California or the East Coast and you're used to paying extraordinary prices there for a three bedroom, two bath 1950s pier and beam house, well that house is really not the value. The land underneath it is the value. And because you have such a narrow strip to live on, that land is really worth something. In Texas and in some of the middle states we have land galore. So our land value is nominal but the improvement on the land is worth more. So talk about your area. If values are going up and down talk about why. And there's two components: land and improvement. Take care. Bob McCranie. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 12, 2019
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is find the people in your neighborhood who have kids who are college bound. Find the kids in your neighborhood who are taking their SATs or ACTs or do they still not even take those? I don't even know because it's been so long. It's been a long time. But, find the parents with kids going off to college because you know what, they'll need to downsize soon. Find those kids now. It's January, they're gonna be taking their tests through the spring and then applying to colleges. And maybe you talk to people about applying to schools. Find the kids that are about to go to college. Their parents will want to downsize in September, build the relationships now. This is a great social media post, "Hey, are your kids about to take the ACT or SAT?" Just, you know, come up with questions and meet people in your sphere and then find out if those people need to downsize at the end of September, October when those kids finally go to school. Take care. Bob McCranie. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 11, 2019
Snow Removal Tips
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is snow removal tips. So we don't get a lot of snow here in Texas, but when we do, we don't know what to do with it. We don't have the plows, we don't... We're not built for this. But back East, they're built for four feet of snow all the time and they still go to school, but how do you remove snow from in front of your house? How do you remove ice? Is it by hiring a company? Do you get the shovel out and send the kids? What do you do or do you do what Dallas does and just wait for the next day, it'll melt? So snow removal tips. How can you do it without straining your back or hurting yourself? Who can you hire to come do it? I remember when I lived in DC, we always had to re-shovel our driveways because as soon as the plow came by, it put the snow right back in front of the driveway again. So, anyway, snow removal tips, it might be a good time to talk about it in your community and if you don't have snow, talk about something else. Just keep getting out there on social media. Take care. Bob McCranie, Realty Ideas Per Day. There'll be another realty idea posted tomorrow. Bye-bye.
January 10, 2019
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is best schools. Please ignore the horrible apple I tried to draw on this, it's not worth your time. Anyway, the best schools in your area. People are moving into town and they want to know where is the best place to put our kids in school? And best can be multiple things. Best could be with the highest graduation rate. It could be with the best teachers. It could be a special needs program that people don't even know is there. There are lots of kids that need different things. Reading skills, Math skills, special needs sort of skills. Find out what your school systems have and then highlight them. Go interview principles, go interview teachers, go interview school board members, they would love to be on your little videos and out to the community. Talk about schools, what's the best. And again, best could be different for each person. So anyway, Bob McCranie, Texas Pride Realty. They'll be another realty idea of the day posted tomorrow. Bye-bye.
January 09, 2019
Best Value Neighborhoods
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is, "Best value neighborhoods." So, what defines best value? You do. So, best value could be where you're going to get the lowest price house. Best value could be where you're going to get the most appreciation. Maybe the best value is the largest house for the smallest amount of money. Maybe the best value is a new home, construction home that is in an area that's so far out that it's really inexpensive. Think about what defines best value and then make some videos and picture posts about what is best value. And maybe this is a good poll to put out to your sphere of influence. "What do you consider to be the best value in a home? Is it lowest price? Is it the design you want? Is it the area? What defines best value for you?" And then follow up with each of the people who post on there about what you could do for them to show them the best value homes. Anyway, Bob McCranie, Texas Pride Realty, there will be another post tomorrow. Bye-bye.
January 08, 2019
Hey, this is Bob McCranie with Texas Pride Realty. And it's time to talk about garage doors. Have you ever backed into one? Have you ever accidentally forgotten to raise it, or had the lock thrown on it when the garage door was trying to open it, or whatever, or had the springs break? Let's talk about how garage doors function. Let's talk about companies in your area that repair garage doors. Let's talk about how garage doors affect a home in a storm. If the wind can push through that garage door, get into the house, it can hurt the home. So let's talk about insulating garage doors. Let's talk about garage doors in a way no one has thought about to talk about in their house. So come up with a few ideas. Maybe go to a garage door company and interview the manager and say, "Hey, what should I know about a garage door in a home?" It's a part of the house nobody thinks about it. It would be such an interesting post and do a little video on this and talk about, you know, "Do you have the one-piece garage door that raises together, or is it, you know, the four slats, or do you have one that opens up?" Oh, that'd be a... I mean, I would love to watch this post. Tag me in it. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day tomorrow. I want to see garage doors.
January 07, 2019
Heaters & Furnaces
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is heating and furnaces. So, we are in the dead of winter right now in Texas. And January and February are our coldest months and we're already using our heaters and our furnaces like crazy but not nearly as much as our friends up in the north. So, what is it that people who are moving to your area need to know about heaters and furnaces in your area? Up here...down here we have mostly gas and electric. I know on the East Coast there is a lot of oil. So, people have to have oil in their tank to run their heating furnaces through the winter. What is it about your area that people should know about? Everyone knows they're gonna get four bedrooms and three baths, they don't know how they're going to live there. So, talk about heaters and furnaces in your area, how people winterize and take care of things. Talk about what it's like to own a home here. I know that I have to have my heater checked every...I have the air conditioner checked in spring and heater in the fall just to be sure there's no problems with the gas line and that the filters are changed and everything is fabulous. Anyway, Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 06, 2019
Is this the year?
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is to ask the question, "Is this the year you buy yourself a house?" Ask your sphere, is this the year that they want to buy or sell a home, "And if so, give me a call," insert your name, insert your company. So just asking people the idea and putting in their mind that this could be the year that they go ahead and make that purchase. This could be the year where the market's shifting and houses not flying off the market in hot neighborhoods and hot areas. Maybe buyers are ready. So let's go out there now... Or maybe sellers are ready. Because hey, they miss this market, they can still catch up on the new one. So let's go ask people, "Is this the year you buy or sell? Is this the year... Maybe your kids have all graduated. Or, you know, you had a baby, it's time to get a bigger house. Is this the year you buy or sell a home?" Ask your sphere, see who answers, comment back. Bob McCranie, Texas Pride Realty. It doesn't hurt to ask. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 06, 2019
Winter Back To School
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is to talk about, sorry, kids, it's time to go back to school. So, school is gonna be starting back up from winter break, people are gonna be forgetful, they're gonna drive out early in the morning and not realize there are kids out there. Let's do the same warning we did in September when school started, let's remind people that there are kids now out at school buses stops and walking to school in the winter on maybe on ice and snow. Take extra time in the mornings, drive carefully. You also might wanna talk about winter snow closings. If you are in an area where there is possible snow closings, talking about where people should tune in, how to find out which schools are open or on delay. I bet a lot of parents already know this, but you might be a beacon of knowledge to those who don't. So, anyway, talk about school, talk about kids going back to school. This is also another time to talk about maybe there are kids in your neighborhood who don't have enough, they don't have school supplies for the next semester, things of that nature. Talk about going back to school mid-year. Talk to you later. Bye-bye.
January 04, 2019
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is storage ideas. So we all just took down our holiday decorations, we're trying to put them in our shed, or in our attic, or in a closet somewhere. What do you know about storage? What do you know about asking people maybe, "Hey, do you need a home with more storage? Let's go buy you that." "Hey, here's a storage company down the road that has these little cubes and they're running a promotion this month." Maybe you tie in with somebody like that. Maybe you go to the container store and find the cool little close-lid sort of plasticy things that people put all their stuff in. Come up with some way for you to talk about storage and why storage is so important in a home and how you can facilitate them having more storage. "Hey, maybe it's time to clean out your garage and get a system in the garage for putting things away." Maybe it's time to get a shed in the back of the house. Come up with something, talk about storage. People need it right now. Take care. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 03, 2019
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is to ask your sphere what are the projects they wanna do around their home in 2019. So, the beginning of the year is a good time to be thinking about, "Hey, new start, fresh ideas, what can we do? Do we need to do exterior paint? Do we need to do interior? Do we need to do floors? Do we need to remodel that bathroom? What do we need to change in our kitchen?" Ask your sphere what they would change in their house and maybe ask them to take a picture of what it is right now. Oh my gosh, the backyard is just horrible. Let's take a picture of it, show it online. And I don't know, maybe make it a little contest. Who has the worst problem that needs to be fixed? Whoever wins gets a $50 Home Depot card. Whatever you wanna do. That actually may be a really good idea. I'm gonna steal that. Anyway, so, what is it you wanna do around your house, take a picture of it. Will the the best idea or the worst idea get some $25 gift card or whatever? Here's the thing, everybody wins. And when you get those comments, comment below. Make the connection. Talk to you later. Bob McCranie. There'll be another realty idea of the day posted tomorrow. Bye-bye.
January 02, 2019
Testing the algorithm
Everyone is Bob McCranie with Texas Pride Realty and your Realty idea of the day is one that I did a couple of days ago and it seems to be really paying off in a lot of directions. So what I did was I made a post that says "I'm testing the Facebook algorithm comment if you can see this post". It's gone crazy. So in Facebook world you have your to 3,000 people that you're friends with but Facebook only shows you probably about 30 or 40 of them that you enter interact with on a frequent basis. This post lets you churn that list of other people up so they start logging in and seeing your posts. When they comment, you reply back to them so you don't want to just LIKE what they say, you want to REPLY to what they saying. That creates that connection that we've talked about before this way when you post about your open house you new listing they will see that post as well. So go out there today test the algorithm and let me know how that works for you talk to you later they'll be another Realty ideas today posted tomorrow bye bye …
December 28, 2018
Ask for the business
Hey everyone, it's Bob McCranie with Texas Pride Realty, and your realty idea of the day is, ask for business. So, I'm gonna put out on my social media my Christmas wish list. And my Christmas wish list is to get a referral from everyone in my sphere of influence. I know that a lot of people have family and friends moving into town and all I want for Christmas is a referral. So, it's super easy. If you just know one person looking to buy or sell in the Dallas Fort Worth area, please send them to me. That would be a lovely Christmas gift from you. That's gonna be my post. Put it out there on your social media. Put it out there on Instagram and Pinterest. You can make a less than a one minute video. Put some subtitles in it, or just do the text like I do. Ask people for the business. Ask people for the referral. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye bye.
December 19, 2018
Holiday Fire Safety
Hey, everyone. It's Bob McCranie with Texas Pride Realty and if you watch my broadcasts at all, you'll know that one of my realty ideas per day that I repeat a lot is fire safety. So, holiday fire safety is important. A lot of people have live trees, they forget to water them. There are some videos out there, you don't even have to make the content on this. You can just go rip off and duplicate. R and D. You can R and D the content on this. There are videos out there from fire departments showing how fast a tree can combust if it's not watered. You can talk about light strings. Be sure that all the light strings you use, none of them are frayed or damaged, and don't overload the number of light strings. LED lights, you can put a whole lot of them on one string, but incandescents, which they still sell, not everything is LED. So a lot of the incandescents they sell, you can only put three strings together and you're overloading it. So be aware of what the ratings are for your lights. Be aware of what the ratings are for your electrical cords. Don't overload your system. Be the beacon of knowledge on social media for fire protection during the holidays. Take care. Bye.
December 19, 2018
Hey everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Get Your Newsletter Out. If I time this right, this is the first of the month and we need to get your newsletter out to people. I am very much about diversity, and I like to celebrate all holidays. So in my newsletter, I'm gonna put in there different days of Hanukkah, Kwanzaa, Christmas, obviously some of the other events around Christmas, Christmas Eve, New Year's Eve, things like that. So I'm also gonna go back a few posts ago and I'm gonna include the safe ways to get home on Uber and Lyft if you're going to a party, so that you don't have to worry about people getting too drunk along the way. So go out there and celebrate all the holidays. Get your newsletter out to your sphere. Put the newsletter, if you can, make a pdf of it and put it on your website and then share that on social media. So Bob McCranie, Texas Pride Realty. Get your newsletter out, celebrate everyone because, you know what? They all buy houses and we need that money, so let's sell those houses. Take care. Bye-bye.
December 19, 2018
2018_12_01 Newsletters RENAME Audio Player 00:00 01:02 Use Up/Down Arrow keys to increase or decrease volume. Text Size Copy To Clipboard Print Rate This Job Download Media Download Transcription Hey everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Get Your Newsletter Out. If I time this right, this is the first of the month and we need to get your newsletter out to people. I am very much about diversity, and I like to celebrate all holidays. So in my newsletter, I'm gonna put in there different days of Hanukkah, Kwanzaa, Christmas, obviously some of the other events around Christmas, Christmas Eve, New Year's Eve, things like that. So I'm also gonna go back a few posts ago and I'm gonna include the safe ways to get home on Uber and Lyft if you're going to a party, so that you don't have to worry about people getting too drunk along the way. So go out there and celebrate all the holidays. Get your newsletter out to your sphere. Put the newsletter, if you can, make a pdf of it and put it on your website and then share that on social media. So Bob McCranie, Texas Pride Realty. Get your newsletter out, celebrate everyone because, you know what? They all buy houses and we need that money, so let's sell those houses. Take care. Bye-bye.
December 19, 2018
Hey everyone, this is Bob McCranie with Texas Pride Realty and your realty idea of the day is holiday card requests. I do this one every year when I send out my Christmas Cards, I ask people "Hey, do you want to be on my Christmas Card list, private message me your address and your information." I add more people to my sphere of influence each year just by asking if they want a holiday card from me. Now this year, we're getting married, so our holiday cards will be the first holiday cards sent out as a married couple, so I'm going to go out there and ask, does anybody want to be added to the list, and I know I'm going to get a ton of people. So ask them, get their information, get their name and address and maybe some, a little personal details about them., add them to your CRM, add them to your sphere of influence. Bob McCranie, Texas Pride Realty, get your Christmas Card list out, I would love to be on your list. Private message me your address and I'll put you on mine and I'll send you my address you can put me on there. So I'd love to get Christmas Cards, take care. Bye-bye.
December 19, 2018
Goals - Share them!
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is review your goals with your sphere. We're coming to the end of the year. We're probably in business planning for next year. Now is a great time to be talking to people about what your goals were for 2018, how close you are coming to making those goals, how they have been a part of you achieving the goals, and how thankful you are that you are where you are with your goals. So go over them and say, "You know what? January, I had this that I really wanted to accomplish. Here's what I got, here's what I did, here's the amazing thing that happened. You were a part of that for me. I so appreciate you. Here's my goals, maybe, for 2019." Go ahead and preview those. So make people part of your accountability. Make them part of your success. Tell them how grateful you are for them. This is a great video idea, by the way. This is a great Facebook Live video that can then live on Facebook forever. I've seen a couple of really heartfelt Facebook Lives recently. Go out there and do this. Bob McCranie, Texas Pride Realty. Another Realty Idea of the Day posted tomorrow. Buh-bye.
December 19, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is local Giving Trees. So, Giving Trees are obviously where kids can post on a little piece of paper what they want for Christmas. And you go grab that sheet of paper off the tree, you go shop, you find it, and you bring it back and put it under the tree, and then the charity goes and picks them all up and delivers them to the kids for the holidays. I know that there are a few of them around here. Norma's Diner is a chain around here. Norma's has Giving Trees. I know a lot of the malls have Giving Trees. So maybe you could be a spotlight in your community where people could go to donate some toys, or to donate to these Giving Trees and help people less fortunate than ourselves at the holidays. And you don't wanna be showy about this or brand it or anything like that, but you want to be a participant in your community so that people know, oh my gosh, this person's a resource in my community. When I need help, I can go to them. Anyway, Bob McCranie, Texas Pride Realty. There'll be another Realty Idea of the Day posted tomorrow.
December 19, 2018
Hey, everyone. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is table suggestions for Thanksgiving. So, let's talk about place settings. Let's talk about glassware, let's talk about silverware, what order do they go in. Let's talk about decor that you can put on the table inexpensively. Let's talk about how many people are gonna be there. By the way, the best place to get a tablecloth that runs the whole length of a 40-person table, go buy a bolt of fabric at the store. Go buy a bolt of felt, basically, and just put it on the table. It looks amazing. Trust me, I've done this. So you can talk about all the different decor ideas. And you can ask people for their suggestions and pictures of their tables from previous years. So this would be a great post to get people interacting. So, Bob McCranie, Texas Pride Realty, they'll be another realty idea of the day posted tomorrow. Bye-bye.
December 19, 2018
Hey everyone, it's Bob McCranie with Texas Pride Realty and your realty idea of the day is Christmas Stamps. So each year when I was a kid I would love to see my moms mail come in because we would get these really cool Christmas Letters and Cards, but the stamps the stamps are what I really loved. I loved to look at the different designs. Every year there's a different religious design, there's a Santa Claus, there's a non-denominational holiday design, now there are Kwanza Designs, so I think there's even Hanukkah Designs as well, so go out there and look at the holiday stamps that are coming from the U.S. Post Office maybe you want to talk about stamps that are from other countries for the holidays and compare post them, this is a great visual post, this is something you put on your Facebook, Pinterest, maybe your Instagram. Ask people to vote for their favorites, ask them how many cards, stamps they buy each year, because you know what, I send out about 300 cards, so I always buy a lot of stamps. Anyway, Bob McCranie, Texas Pride Realty, your realty idea of the day is holiday stamps, go out there and just have fun. Bye.
December 19, 2018
Holiday Travel Tips
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And this one may be a little late for Thanksgiving, but it's still pertinent for Christmas. Holiday travel tips. Oh, my gosh. Whether you're taking the train, taking the car, taking the airplane to grandma's house, whatever you're doing, there are tips on how to make it better. Like arriving at the airport early, or not packing things in the wrong bags, or if you're in the car having plenty of drinks and snacks in the car just in case you get stuck in traffic. Let's talk about the tips and tricks you can have for travelling either with children or travelling by yourself, so you don't get too tired. Have something that you can talk about to your sphere about holiday travel tips, things to keep the kids occupied. Maybe there's something new on the iPads or something that people could use with their kids that is kind of cool. Anyway, I leave it to you, but there are lots of ideas out there. Find the best one for you. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye, bye.
December 19, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is one I think we kinda touched on a few days ago, but let's get really into it, food drives. Food drives and food pantries in your area. So I know at my local grocery store if I go shopping there, they have these pre-made bags of groceries 10 bucks added to your bill. And those bags go straight to the Homeless Shelter and the food pantry. You can have a food box in your office and you can do a pop-by for everybody and say, "Hey, does anybody have any food? Do you want to donate? I'll come by your house." Shake hands, see how they're doing, talk about how great their...pretty house is, grab those bags and take them to your office. Have a competition between you and the other brokerages in town to see who collects the most food. Let's do things at the holidays that frankly we should be doing the rest of the year. And talk about food, drives and the hunger and the need for sustainable food sources in your community for those who are less fortunate. Bob McCranie, Texas Pride Realty. There will be another realty idea of the day posted tomorrow. Bye-bye.
December 19, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is spotlighting local businesses. So this is something we should be doing more and more. Gary Vaynerchuk talks about how we should be the "Electronic mayor of our town." So you wanna go out and do some video. You wanna take some still pictures. You wanna upload these to Google Maps, by the way, Maps is a platform, get on it. You want to be doing 360 pictures if you can. Go out and interview a local business owner and then put them on your blog. Introduce them to your sphere of influence. Let them know about this great store, this great restaurant. They will love you for it. So, Bob McCranie, realty ideas per day. Your realty idea is go out and find a business you love and it'll make everybody else love it too. Be the "Electronic mayor of your town" so that when people move there, they know where to go and what to do. Where is the best Mexican food? Where is the best place to get your cleaning done? Where's the best place to get your car washed? Figure it out and tell people how they're going to live when they move to your town. Bye-bye.
November 21, 2018
Hey, everyone. It's Bob McCraine, with Texas Pride Realty. And your realty idea of the day is Veterans Day. So, 11/11 is the armistice of World War I. It was officially declared Veterans Day, and we need to show how thankful we are for veterans. So go out on your social media, each one of them, and post something about Veterans Day, the five branches of service, be sure to include coast guard, they're a branch. And, you know...sorry, grandson of a coastguard's man. So you want to get out there and talk about Veterans Day, and how thankful you are. Keep your patriotic without going overboard, and just have an acknowledgement of how thankful we are for the service that they give. So, Bob McCraine, realty ideas per day. And again, don't brand this too much, just keep it about the veterans. So go out there put this on your social media. And I will send you another reality idea of the day tomorrow. Bye-bye.
November 21, 2018
Hey, everyone. Bob McCranie, with Texas Pride Realty. Your realty idea of the day is dining room choices. So we're coming to the time of the year the probably one or two times of the year where you will use your dining room. If you're having people over to eat you will have a need for, you know, 4 to 6 to 20 people to sit around your dining room table. So let's talk about dining room choices now we're a little early in the month. Let's talk about plating and maybe we talk about how tables should be set, maybe something elegant we can put on the table. Or we can talk about dining room furniture, the size of dining rooms. Maybe this is a good question for you to put out there, do you have a dining room where 10 people can sit down? Let's go find you that house. So I know... I serve Thanksgiving for 35 or 40 people. Honest to God I do. But we do it in the backyard because we have room for the tables, there's no way I'm getting that in the house. If it rains, God help us, we'll just find a place to eat. But find out what people need for dining in the holiday season. Let's go sell them that home. Let's talk to them about why a larger dining room might be fitting for their friends and family at the holiday season. Bob McCranie, realty ideas per day. There will be another realty idea of the day posted tomorrow. Bye, bye.
November 21, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is market trends. We are now well into the fourth quarter of 2018, and it would be a great time for you to bring everybody up to speed on how homes are moving in the end of the season. So, I don't know about your market, but in my market, we need about 30 days to close a deal. Whatever we get in needs to be in in November so it closes in December. Unless you just get a cash buyer which, yes, is wonderful. So, go out there, talk about market trends, talk about how houses are doing, is it still a seller's market? Is it becoming a little bit more of a neutral market? Buyer's market? What is happening in your area? Market trends are something people wanna hear. Now, we're doing all these other posts about, you know, costumes, and Halloween, and Thanksgiving, and all this other stuff, so that these posts get through, okay? So, you gotta be talking about all the fun stuff to get people attracted and dialoguing and then this sort of thing will happen. Bob McCranie, realty ideas per day. There'll be another realty idea of the day posted tomorrow. Bye-bye.
November 21, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is protecting pets in the cold. So we are about to get, in Texas we're told we're going to get a wetter, colder winter, which only happens apparently when we try to host a Super Bowl, which we apparently tried six or eight years ago and got iced over for four days. But, and by the way I don't care a thing about football, so don't hit me back with Dallas Cowboys, I don't care. So if you have pets in the winter, you need to have suggestions for how to take care of them, how to keep them warm. If there's a pet rescue nearby, do they need some blankets? Do they need some little warmers? I'm sorry, room heaters, things like that. Talk to people that have pets, let's find out if there's a need in the community, if there is pets that we know are always outside that we can help take care of some way. Find out what to do for pets in your community and then go out and talk about it. Everybody loves dogs and cats. So let's do that. Bob McCraine, realty ideas per day. There will be another realty idea of the day posted in your box tomorrow.
November 21, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And if I time this right, it should be Election Day. Go out encourage everybody to vote, try not to take a side, I know it's super hard, we all have our opinions. I certainly have mine, I've taken all my political opinions that I can keep out of the way and I put them into a private group. So, there's a private group that nobody, except for my friends, gets into and that's where I can say anything, but I don't put them out in the open. So, encourage people to go out and vote. Congratulate the winners if you feel so engaged. Talk about the future of the community, but do so in a way that's not going to polarize at least half of your audience no matter which way you stand. I do believe that people are drawn to you if they agree with your opinion, and they're pushed away from you if they don't. So, those who are drawn to you will be drawn to you. They'll figure you out. Those who are not going to be drawn to you, you don't need to put it in their face. Bob McCranie with Texas Pride Realty. Happy Election Day. Go out and vote.
November 21, 2018
Hey everyone, it's Bob McCranie with Texas Pride Realty, and your realty idea of the day is winterizing your home. Now I live in Texas, so we go through summer, summer, half a day of fall, and right into winter. So depending on your part of the country, you may need to have your furnace checked. You may need to have oil put into the reservoir for the furnace. You may have to have your roof done, ceiling, windows, and trim and paint and things like that. Anything to make your home weatherproof and cold proof would be beneficial. So, I don't know your part of the world. Educate me. What do you need to do? Do you have a need to have a stockpile of ice, in case it...I'm sorry, ice, salt in case it ices up? Maybe you need to get some new snow shovels or get your snow blower checked or whatever it is you do. Put it out there, tag me in it. I would love to see what other parts of the country do throughout the winter season. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye-bye.
November 21, 2018
Days of Gratefulness
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is one that I see a lot of people do right now. It's the 22 days or 24 days of thankfulness. Okay? So, there's 22 days to Thanksgiving, and they post something every day that they're thankful for. So, you can make it about anything you want to. You can do it in pictures. You know, here's 24 days or 22 days of things I'm thankful for. You can do it with words each day. Write a little paragraph. Just have something that people begin to expect to see so that every day they expect to see something new from you. And now it's themed about Thanksgiving. So, 22 days of thankfulness this year and start with being thankful for your clients, being thankful for your family, being thankful for your car, being thankful for whatever it is you're thankful for. I'm thankful for you. Bob McCranie, realty ideas per day. There'll be another realty idea of the day posted tomorrow. Bye-bye.
November 21, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Thanksgiving recipes and Thanksgiving cooking. So what we want to do right now is we want to go out on social media and we want to ask the question, "What's your favorite Thanksgiving dish? What's maybe a family recipe that you've had? What's some food that you'd love to have for Thanksgiving?" Let's have a photo contest, let's have a recipe contest. Let's find some way to...maybe if we get really good recipes, we can have a little cookoff. We can have a little challenge, have people vote for which one you want. Ask questions on social media. This is a great question. It's a photo question. People can put that on your Instagram or your Pinterest or your Facebook. It's a recipe question. People are gonna make their little videos, or just list what's in the ingredients. So foods at Thanksgiving, what's important in your family, what do you want to see on the table, give us a recipe for it. Bob McCranie, Realty Ideas per Day, there'll be another Realty Idea of the Day in your mailbox tomorrow. Bye-bye.
November 03, 2018
Halloween Contest Winners
Hey, everyone. Bob McCranie with Texas Pride Realty and we're gonna continue a blog from a couple days ago. A couple days ago, we told people, "Hey, on Halloween, send us your best costumes that you see and there'll be a contest." Today is contest day. So what we wanna do is we wanna post the best pictures we got, put them into an email, send them out, and recognize maybe the best kid's outfit, the best adult's outfit, the most scary, the funniest, dog/cat outfits, pet outfits, whatever. Come up with categories so there's a lot of winners. And then, what you do is you let everybody know that, "Hey, there were so many good entries this year. Everyone's gonna win a Starbucks card. Everybody who entered is gonna get something." And then you go do pop bys with all those. And you go see people and say, "Hey, that was a great costume. Here's something from me at Banana Realty, think of me anytime somebody's about to buy or sell a home." And that's a great way to include people, make them feel like a winner and get those great pictures in and then everybody gets a little reward for thinking of you. Bob McCranie, Texas Pride Realty, there'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
November 02, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is time change, obviously, we're gonna send that out, everybody remembers to send that out, but also, time to change the battery in your smoke detector. So I'm huge about fire safety. If you watch me, I talk about fire safety at least two, three times a month if I can. Changing the batteries is important. Now, some smoke detectors are coming with lifelong batteries, that's great. But there's still a lot of smoke detectors out there that require the square 9-Volt batteries. I would go buy 20 or 30 9-Volt batteries and do a pop by and say, "Here's two batteries, go change your smoke detectors. Do you need three, do you need just one? Do you need somebody to come in and, you know, if you can't get on a ladder, do you want me to get up there and change it for you?" Fire safety is incredibly important and we need to have working smoke detectors throughout the home. So talk about that. People will get the time change. They'll understand that. They won't remember to go change their batteries. Help them with that. Get some batteries. Take them around, hand them out to people. And then post about that on your Instagram, on your Facebook, on your Twitter. You can even do that on LinkedIn. And just talk about, "Hey, I'm out with Steve today and we're changing batteries for people. If you need some, let me know." Bob McCranie, Texas Pride Realty, there'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
November 01, 2018
Your History of Halloween
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Halloween through history. So, you know, we don't want to get into anything too controversial about the roots of Halloween and where it came from historically, but maybe you can go into what Halloween meant to you as a kid. Maybe you can talk about some of your costumes growing up that either you made or your folks helped you make. I remember when I was growing up, we had these big plastic masks that held on with elastic and the kind of nylon suits when I was like 5 or 7 years old. And then my mom made some costumes which are really cool. But the store-bought things were just kind of clunky and awful. Maybe you can have some pictures, if you have them, of you as a kid in Halloween costumes. Talk about the history of Halloween as it meant to you. What was your favorite candy to get in the bag? What was something that your folks warned you about? "Watch out for the guy down the street with the knife." Or no, no. Did you go out to haunted houses as kids? What was it about Halloween as a kid in your history that made that important to you? Go on your social media, do a video about it, post some pictures, get as many comments as you can and then comment back. Bob McCranie, Texas Pride Realty, there'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
October 31, 2018
Trick - or - Treat Driving
Now is a great time to remind people that small kids will be out in big costumes focused on candy. They won't be looking both ways and drivers need to be more alert.
October 30, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is Best Chili Recipes. Now, this is one that you can ask people to contribute pictures or text recipes, however, they want to do it. I love watching the little video recipes. I don't cook, I watch how they make stuff, anyway. So the best chili recipe, which one is the best for you, which one is your sphere...maybe you have a chili cook-off, maybe this will lead to an event where you can have your clients come in and test all the different chilies and offer a prize and be in the middle of it all. So best chili recipes. Now I know regions have different styles of chili. I know Texas supposedly, you don't put beans in Texas chili. I like beans in chili, so I must not be from Texas. And then you have things like Cincinnati chili, which is served over spaghetti and it's sweet and it's actually really good. So every region has a different idea of what chili is, just like they have a different idea of barbecue. So let's talk about that and get the best recipes and post them on our social media. Bob McCranie, Texas Pride Realty. There'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
October 27, 2018
New Social Media
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and if you're like most people who are real estate agents, social media is something you put up with, and it's not really what you love. Unlike me, I love it. So my challenge to you today is let's add a new social media to your group. So one thing you could do is go on the social media that you have like Facebook or Instagram and ask, "Hey, what other social media platforms are you on? I'm growing. I want to know where to move my next platform to." It could be YouTube, it could be Instagram, it could be Snapchat. It could be whatever you wanna do. Quora is a new one. So let's go and talk about where the new social media platform is and which one you want to go to. And frankly, you can Google this because there's a lot of new platforms that we don't even know what the next one's gonna be. So, what is the new social media platform? Ask your current sphere where they see their friends going to and then join it. Take care. Bye-bye.
October 26, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and your realty idea today is leasing homes. Now, we all know that buying a home is your best investment because you're going to be building equity versus paying for somebody else's equity in their lease home. But sometimes you just have to. Sometimes you either don't have the down payment or you're only going to be living in an area for a short time. Leases are there. So let's talk about how much it cost to lease a home in your area, what makes a really great tenant if you've got a lot of convictions and some bankruptcies, and 17 cats. You're probably not gonna be a good tenant. So let's talk about the pricing in the area, the best way to strategize to get your tenant application put through, and maybe what landlords are looking for right now. Anyway, Bob McCranie, Texas Pride Realty. Let's talk about leasing houses in your market. Take care. Bye-bye.
October 25, 2018
This is Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is candy corn. Now, I never realized what a national crisis would ensue when I let people know that I love candy corn because apparently, some people just can't stand it. Candy corn is amazing, I love it but... So put it out to your group and your sphere on Facebook or on whatever social media you want to. Do you like candy corn, or do you hate it? You will find people are one way or the other, they're not both. So get in the middle of that. It's kinda like the Coke and Pepsi challenge. Some people love Coke, some people love...very few people love Pepsi, let's be honest. So let's talk about candy corn. Let's talk about what candy during the Halloween holiday can you just not go without, every Halloween you gotta have it. So anyway, candy, candy corn, Halloween. Let's talk about that, let's have some Facebook polls. And we'll see what we want for our trick or treat bags this year. Take care. Bye-bye.
October 24, 2018
Spooky Vs Fun
Hey everyone. It's Bob McCranie with Texas Pride Realty, and if I timed this right, today's the first day of October. So the question I have for you today and you can ask your sphere of influences, do you do scary Halloween spooky? Or do you do fun Halloween? I like to do fun Halloween, I don't like to be scared. So I don't get all the scary movies that come out during the season and I don't get into the vampires and werewolves, but I love the fun of Halloween. So this is something you can ask your sphere and you can post this as a poll on Facebook because Facebook loves polls now. If you're not doing polls, you need to be doing polls. Find a picture of a vampire, a picture of something fun, and just ask people which version of Halloween they prefer. So this is going to be a great...you've got three great months here with three national holidays between, you know, the Christmas season, Thanksgiving season, Halloween season, harvest, whatever you want to call it, you've got ample opportunity. Get in front of people. Scary spooky or fun Halloween, which do you prefer? There'll be another Realty Idea of the Day posted tomorrow.
October 24, 2018
Never Too Late To Sell
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is, is it too late to sell? Oh, my gosh. We're at the end of September? Did I miss the whole thing? So, I don't think it's too late to sell personally, ever. I mean, during the holiday months, there are still people out there buying and selling a home. Lots of people generally go off the market for the holidays because they just don't wanna be bothered, which means the houses that do stay on the market have a better percentage chance of being sold. And somebody is always coming down to see grandma at the holidays and deciding to move. So, I don't think it's ever too late to try to sell your house. But your market may have a different philosophy. What do you feel? So go out there on social media today and talk about, "Hey. Yeah, the several months are gone. But we still have September, October...I'm sorry, October, November, December to get this done. Call me today." Anyway, go out and make this p
September 30, 2018
Shrubs & Trees
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is shrubs and trees. So, it's going into the colder season, and I know in Texas, this is the time that people really prune back their Crape Myrtles almost too much, and they consider pruning back the trees. I would talk to an arborist in your area since there are so many zones in the country, you know, cold, warm zones... I don't know planting that well, but I would talk to an arborist, and I'd go online to find some ideas for what you need to be doing to your trees and your shrubs so that they survive the winter. Now I know in some parts of the country, you have to wrap them in burlap and try to shelter certain plants during the cold season. Now is the time to be prepared for that, as opposed to, "Oh my God, we're having a cold snap tomorrow. We're not ready." It's also time to cover your faucets if you're in the colder areas. Get your faucet covers ready because when we have that first cold sna
September 28, 2018
Hey, everyone, it's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is security cameras. So, Nest... We just talked yesterday about, you know, security locks, the different sort of electronic locks. Let's talk today about security cameras and how they have an effect on listings, how they have an effect on buyers seeing a listing. I know, in Texas, there's a new disclosure, whether you have cameras in your house and you could be watching somebody while they're previewing your home for purchase. So, also, let's talk about which brands are best. Nest has them. I think, personally, Nest is the leader in these cameras. They're owned by Google. But, I know that some of the other brands are getting into this. SimpliSafe is figuring out that they need to figure out what to do with the cameras, and some of the other brands are getting in as well. I think Honeywell is, maybe, is also a competitor. Anyway, go figure out security cameras, and let's ask people how many have
September 27, 2018
Electronic Door Locks
Hey, everyone, it's Bob McCranie with Texas Pride Realty. And your realty idea of the day is electronic door locks. There are a lot of options right now in locks. You have the type to have the little keypad on the front, you have the type that only work with your phone app, you have so many different systems out there right now. You have Nest, you have Anchor, you have...I'm sorry, August, not Anchor. You have Nest, you have August, you have Kwikset has their own, I think Schlage has their own version of these. Let's talk about which ones are the best, which ones you like, which ones maybe you've run into in your real estate practice and which ones you think are the best of the best. Go on consumer reports and find some information out on the reviews of these. Maybe go to your local locksmith and ask him which ones are easy to get into and which ones are the best for the world. Anyway, electronic locks, everybody's pretty much starting to use them. Let's talk about those. Bob McCrani
September 26, 2018
Ask a REALTOR
Hey, everyone. It's Bob McCranie with Texas Pride Realty and my realty idea of the day is ask a realtor. So what if we just posted on social media, "I'm a real estate agent. Ask me any question." Let's just see what comes back. I think that'd be a great way to get a dialogue started. People may not know that they even have a question about an issue in real estate until you open the door and ask them. So my realty idea of the day is let's just put it out there, "I'm a realtor. Ask me a question." Let's see what comes back and I would post this across several of my social media. I would do at least Facebook, Twitter, and possibly Instagram on this and see what comes back. Maybe I don't think this would be good for Pinterest. But just try it and see what comes back to you. And then tag me in the post. I wanna see what your answers are and how much traction you get on this. Ask a realtor day. Let's come up with any questions they want and let's come up with the answers to their questions
September 25, 2018
State Fair of Texas
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and a few weeks ago, we talked about the State Fair of Texas was coming. If I timed this right, today should be the first day of the first week of the State Fair of Texas. Now, if you have...if you're not in Texas, well I feel sorry for you. But if you are in Texas, you need to make your way to the Texas State Fair. It is a huge place with lots of different games, lots of different rides, tons of food, and my favorite part of the fair is the car show. I like to go look at all the new cars and see what's there. So take a ton of pictures at your fair, post them. A few weeks ago, we were trying to get people ready and be interested in the fair, it's here now. So let's go to it. Let's take some pictures and post and interview some of the people at the fair. There's so much arts and crafts, there's livestock which I'm not so much on. But, there's so many different aspects you can have. You could literally get 20 or 30 posts out of t
September 24, 2018
Hey, everybody. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is HOA's why or why not? So a lot of homes, especially new home construction in Dallas, has an HOA, you know, with it. So people are wondering how do I buy a home anymore without an HOA? Well, you have to by an older community. You have to go buy a home built probably before the 1990s to get in a community that does not have an HOA. If you're living in an apartment or a townhome community you wanna have an HOA, because they're the ones who maintain the common element. They maintain the roofs, the wall space, the structure, the foundation, things like that. So... And plumbing, windows, things of that nature. Every HOA is different, there is no standard in Texas for what an HOA has to have, to my knowledge. Every HOA I've run into has a different set of rules and a different set of reasons. So talk to your client about what they want in an HOA, or do they wanna live outside of an HOA community.
September 23, 2018
Hey everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is Autumn Begins. If I timed this right today is the first day of Autumn. So let's talk about how the summer went for us, let's talk about the change of season, let's talk about the things we need to do to get our home ready or get our yard ready for the change of season, let's talk about what Autumn means to us. And then let's invite people to talk back, let's ask questions. Any of those things I just said could be turned into a question: What was your best part of the summer? What's your hope for the Autumn? What are you looking forward to most in the new season? These are things that can be picture posts, they can be text posts, they can be across almost every social media, and frankly I think that there's a lot of smaller social medias that aren't being explored. So you can ask this on Pinterest, you can ask this on Nextdoor and not be seen as marketing. So ask questions, let's get some dialogu
September 22, 2018
Hey, everyone. I know it seems a little early, but it's not. It's Christmas decor time. So if you decorate for the holidays like I do, I put up five Christmas trees. It's a crime. I'm sorry. I do. Five Christmas trees. And my decorations go up the day after Thanksgiving, some of them go up early. Now is the time to go hit the home and garden stores and figure out what holiday decor you want before everybody else that goes and buys it. Get out there now and find it and have it and you'll have the best yard, it'll be amazing. What is that, Christmas vacation? Yeah, you want to have that amazing yard. You also want to start talking about where people decorate a lot so that people...that would be another realty idea later, but look surprised when you see it. So go out to Home Depot, go to Lowe's, go on Amazon, find the decor you want and put it out there. Tell everybody, "Hey everybody. I'm at these stores. Here's what they have now. Go get it." I know Halloween isn't here yet. Go get it
September 21, 2018
Hey, everybody. It's Bob McCranie with Texas Pride Realty, and if you know Dallas, you know traffic. So let's talk about traffic in your city. What are people moving to your area need to know about traffic? What do they need to know about the roads? What do they need to know about the tollways? If you're moving to Dallas-Fort Worth area, you need to know that we don't have public transportation that's worth anything. So you are going to be in a car and everybody here drives which kind of sucks because I wish we were more of a walking community. But in your area, if you're moving to like the East Coast and you're in Washington, D.C. or New York, you may be a walking community and traffic may not be something that you deal with on that level. But if you're going further than the subway, you may need to take a car. So let's talk about traffic in our area, which highways are available, which roads are tollways, and what it's like to be you and drive. Maybe you get a GoPro, put it in your c
September 20, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. So we're going to hit on this one again, flooring choices. So go to the home store of your choice and go look at the flooring section. Look at the different styles of carpet, look at the different styles of tile, Pergo, there's all sorts of new vinyl product that looks like wood which I don't think looks good in the house, but I think it looks good in an industrial setting or a commercial setting. Go find the flooring center of your choice, talk about the different products they have for sale there and the price points. Maybe you interview one of the local people to talk about installation and how that would work, but flooring is a big improvement that you can make in your home. If you go to sell a home that has crappy carpet or bad flooring, you're not going to be able to sell it. So let's give them choices and let's have some video and some pictures so that as you're doing a listing presentation, you can give them some ideas.
September 19, 2018
Hey, everyone, I just want to wish you a Happy Yom Kippur, and if this is not a holiday you know about, let's go find out about it because it's today. So, we wanna recognize people of all faiths and cultures in our community, and we want to be open to everyone. So on your social media, I'm gonna urge you to celebrate not just the holidays you celebrate but celebrate the holidays you've never even heard of or maybe the holidays that you've heard of and you don't know that much about. Be open to everyone and be a resource to your community. So, Happy Yom Kippur to my Jewish friends, and there'll be another realty idea of the day posted tomorrow. Bye-bye.
September 18, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and I don't know if you can see the joke on my sign, but today's realtor idea is people who are downsizing. So, we want to talk to people who have too much house. Maybe their kids just went off to college. Maybe there's been a death in the family, a divorce, something. They have too much house, and they need a smaller home. So, we can find these people through a variety of ways. One would be by finding out who, you know, on our social media, just had a kid go off to college. Watch for those pictures. Maybe you can see on social media something about their change in family. But we want to find people who are downsizing. They will have a house to sell and a house to buy. So, we might even ask people in our sphere, "Hey. Who do you know that had somebody go off to college?" And then meet those people. "Who do you know that, maybe, has gone through a change of life?" And then go meet those people. Use your social media to find pe
September 17, 2018
Hey everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is very near and dear to my heart, senior centers. Okay. So a lot of cities in my area have their own senior facility. These are places that people can go during the day. They have activities, they have community centers, they are places that people can hang out in the heat and in the cold when their home may not be well insulated or well taken care of, they can go to these places and be safe and a lot of the times they can get a meal. So, find the senior centers in your area, find whatever's available for seniors in your area. You might not just find the municipal ones, you also might find the ones that are private. Maybe there's senior living facilities that you could talk about and places that mom and grandma could go to. So, find out about seniors in your area, be a source for that because you know what, seniors need to sell their houses and people who are caring for seniors need to have suppo
September 16, 2018
New Construction Communities
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is new construction neighborhoods. So, one of the most profitable transactions we have as real estate agents is selling new construction homes. They often pay a higher commission, they pay a bonus, and frankly, I don't know if you have a seller's market right now, but in a strong seller's market wherever a existing home has 16 offers, new construction doesn't. So it's an easier way for us to sell a product to a client who really wants it, and we get a higher commission. So go tour new construction homes. Get out there, go see them. Take pictures, take video, interview the new home construction person because, you know, they got nobody else to talk to all day on a weekday. Go out there and try to get in with them and understand what their product is, and then go back and sell it to your people. So, new construction neighborhoods, let's talk about them. If you're in the inner city and you don't have
September 15, 2018
Hey everyone, it's Bob McCranie with Texas Pride Realty, and your realty idea of the day is homecoming season. Now, I won't tell you how long it's been since I was in high school, but here in Texas when it's homecoming season, all the girls wear these huge mums and you would think they'd be this size. No, they're like the size of the front of a Buick. So mums are an important culture item down here. What's an important culture item for homecoming where you're at? You obviously have the homecoming game, the homecoming dance. What is it about high school and homecoming that you could talk about? You also might put out a little schedule about where all the homecomings are for each high school, so people know which weekend, which high school is going to have their big parade and their big event. So you can also talk about teen drinking. You can also talk about being a responsible community member, and doing things for the high school. So, anyway, find a way to talk about high schools, edu
September 13, 2018
Hey, everyone. I know it seems a little early, but it's not. It's Christmas decor time. So if you decorate for the holidays like I do, I put up five Christmas trees. It's a crime. I'm sorry. I do. Five Christmas trees. And my decorations go up the day after Thanksgiving, some of them go up early. Now is the time to go hit the home and garden stores and figure out what holiday decor you want before everybody else that goes and buys it. Get out there now and find it and have it and you'll have the best yard, it'll be amazing. What is that, Christmas vacation? Yeah, you want to have that amazing yard. You also want to start talking about where people decorate a lot so that people...that would be another realty idea later, but look surprised when you see it. So go out to Home Depot, go to Lowe's, go on Amazon, find the decor you want and put it out there. Tell everybody, "Hey everybody. I'm at these stores. Here's what they have now. Go get it." I know Halloween isn't here yet. Go get i
September 13, 2018
Home & Garden Shows
Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is when we hit on in the spring and in the fall, home and garden shows. Now, in the Dallas-Fort Worth area, there are probably four home and garden shows throughout the year that people can go to. There's usually 200 or 300 vendors there and they are doing everything from patios to roofing, to windows, to hot tubs we talked about the other day, to landscaping, to anything related to a home. Some people are doing things not related to homes like insurance policies and legal systems, the legal aid things. Anyway, go to these shows, take a thousand pictures and post them everywhere. Talk about each of the vendors. Maybe do a little video interview with each of the vendors. For the people who can't get to the home and garden show, it's a great way for you to bring it to them and for you to have a registered list of experts who can help with any facet of home improvement. And it's a great way to get se
September 12, 2018
Hey, everyone, it's Bob McCranie with Texas Pride Realty. And today's realty idea is gonna be very somber, 9/11. It's interesting to me there are some people who were not old enough to remember 9/11 now. And for those of us who lived through it, it's marked in our brains. So, maybe we talk today very quietly about the memorial. Maybe we talk today about what it meant to us and then we stay pretty much quiet the rest of the day and just listen. And that may be what we put on our social media is just a question. What does 9/11 mean to you? And see what the response is and then don't really judge any responses, just say, "Thank you for the response," build that connection. But today would be a day that I'm quiet and I will listen to what other people post on my thread and then tomorrow I will be much more active. So, take care. Have a great day. Keep safe.
September 11, 2018
Tubs vs Showers
Hey, everybody. Bob McCranie with Texas Pride Realty. And your realty idea of the day is one that we all go through with our buyer or our clients. Showers versus tubs. Are tubs necessary anymore? If you don't have small children, that's a really good question. So, some people love to soak in a tub. I don't have statistics on it, but I would probably say it's maybe 10% of the population. I'm totally pulling that out of the air. So, maybe we run a poll. Maybe we run a poll on Facebook and any of our social media. Do you want a tub in your next house or a shower? And let's find out is the tub coming into style, going out of style? Some people love the foot tubs. I don't like them because I like to shower and when you're in one of those, the shower curtain moves in because the air pressure from the shower, don't like it. So, there are a lot of fancy showers out there with all the different nozzles and heads and things like that. So, let's talk about showers versus tubs and see what our sph
September 09, 2018
Party Rental Stores
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty idea of the day is party rental stores. Okay. So you're having a party for a hundred people, what are you gonna do? Well, the party rental stores are great because you can rent tables, you can rent chairs, you can rent dining room stuff. You can rent dishes and silverware, and serving plates, and everything. You don't have to go buy it, you just rent it. Every Thanksgiving like I said I think in a previous video, I serve Thanksgiving dinner for 40 people. I rent the glassware and I rent the silverware, and I rent the dishes, and I rent the chairs. So find a party rental store in your area. Maybe go tour their showroom because a lot of party rental places have showrooms you can go look at. Tour the showroom and then take some pictures, and post it out there. And say, "Hey, if you're having a party for the holidays, here are some ideas and this store is located near you. And by the way, I know the manager." Put all
September 08, 2018
Hey, everybody. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is to talk about dining rooms. Everybody has one in their house, most people have used them for something totally different, or it's the least used part of your house because you eat in the kitchen. But the holidays are coming and dining rooms will become much more important as family gathers and grandkids come over, and you need more space. My fiance and I, we serve Thanksgiving for 40 people and it's usually outside because I just can't get 40 people in my house. So, what I would want you to talk about is what are the dining room options for the holidays. Maybe post some pictures from Pinterest about dining rooms that have been well-decorated or made festive for the... Now is the time to start planning this. You don't just plan Thanksgiving two days before. You need to be planning it now. So get online and start talking to your sphere about what their holiday plans are and how they're gonna use
September 08, 2018
Hey, everybody, it's Bob McCranie with Texas Pride Realty. And your realty idea of the day is homeowners insurance. I can't talk. Homeowners insurance is an important thing. So in Texas, and this is where I want you to have an insurance person be on your video with you or interview an insurance person for this one. In Texas, there's an A policy and a B policy. A policy is what we're all used to. Your home is insured for everything except for acts of war. Policy B is you're insured for fire, theft, and tornadoes. You're not insured for anything else. So here we have an inclusive policy, that's the policy A, and an exclusive policy, which is policy B. I would want to have an insurance guy talking about this because he's gonna know more than me and I would sit through and interview them and then send it out to my sphere and send it on my social media and advertise for both of us. Talk to your insurance people, ask them what the best sort of policy is, make some videos about it, post it to
September 08, 2018
Favorite Part of the Season!
Hey everybody, its Bob McCranie with Texas Pride Pride Realty, and your realty idea of the day is, "Ask people what their favorite part of the changing season is." So, for some people, it's the pumpkin spice latte, which I can still never say with a straight face. I don't drink coffee, but everybody loves pumpkin spice latte, so...or pumpkin spice biscuits or pumpkin spice whatever. Pumpkin becomes everything. What is your favorite part of the holiday? Maybe you share what your favorite part is or you just go out there and ask. Put out a poll and say, "What is your favorite part of the changing season? Now, the reason we're doing this, it seems it has nothing to do with real estate, it has everything to do with real estate because what we're doing is we're building the connectivity. Always be asking questions. When somebody answers the question, answer back. Always be responding to questions. Don't just go like, respond, respond, respond. That way when we are talking about, you know, t
September 05, 2018
Hey, everyone, it's Bob McCranie with Texas Pride Realty and your realty idea of the day is autumn leaves. Now, if you live in the New England area or you live up on the northern part of the country, your autumn leaves are probably starting about now, so you should probably get out there and tell people where they should go and watch the autumn leaves, where's the best place to get those vantage shots of the wide field of colors or the mountain ranges changing. I live in Texas, so we're gonna get a week and a half of autumn leaves and then they'll be done. So, we won't know exactly when that's gonna hit. Probably it'll be in October, but now's the time to start posting about the change of season. Start talking about where in your area they can see natural beauty. Out here we have an arboretum that does a really great fall show, but you wanna get to it early because if you go a little later in the season, the fall show's kind of peaked. So, anyway, start talking about autumn leaves on
September 04, 2018
Hey, everyone, Bob McCranie with Texas Pride Realty and today, if I timed this right, should be Labor Day. So, you're thinking to me, "Bob, I don't want to work on Labor Day. I've worked so hard, I don't wanna work." Today is the day where most everybody is sitting around the house doing this with their phones. Be in front of them. Get on your social media, get on every one of them you can and start doing some posts and get in front of people while they've got their brain focused on their thumbs, okay? National holidays are not a day off for real estate agents. Get on your social media. Now talk about Labor Day. Talk about maybe whatever you want to about like what you're doing, your party, your barbecue, just lounging at home, or out showing houses and prospecting. But today get in front of them because they're available so let's not take today off. Anyway, Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye-bye.
September 04, 2018
Hey, everyone, it's Bob McCranie with Texas Pride Realty and your realty idea of the day is the State Fair is coming up. So, if you're not from Texas, in Texan Dallas, we have the State Fair. It comes in the middle of September, but now is the time to be planning what week you wanna go, how to get your discount tickets. There's always fried foods and different things with the fair, different contests. So talk about what was your favorite fried food from last year. Like, they do fried Oreos, and fried hotdogs, and fried butter. Butter, why? I don't know. Anyway so it's always a fun time and start talking about it now. Maybe you can plan an event with your sphere to go to the State Fair together, and that would be really cool. It'd be an outing. So, I'm gonna steal that idea. That's a great idea. So, what if you talked about on your social media about the State Fair? Maybe post some pictures from before that you've gone, and talk about going again today or this month as a group.
September 04, 2018
Hey, everyone, it's Bob McCranie with Texas Pride Realty and your realty idea of the day is flu shots. So, it's autumn and it's the time that flu shots are being given out. There are so many locations giving them, but this is a good time to reach out to your sphere. One, mention all the locations where the flu shots are being given and, two, ask people, do they get them. There are some people who are impacted by having a lowered immunity. There are some people who don't believe in flu shots or immunizations. I wouldn't necessarily wanna be the subject matter expert, but I would certainly start the dialogue and see what people think. So, flu shots, maybe have a list of where they can go. Maybe you have a little grouping and you say, "You know what? Let's go get our flu shots together and that way we'll be there for each other." Have a great lunch afterward and just get to hang out. This will be a great way to meet up with your sphere. Anyway, this is Bob McCranie, Texas Pride Realty.
September 04, 2018
Hey everyone! It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is "Recycling in Your Area." So, recycling is something that is huge. And it needs to be. And it is an industry unto itself. But, we need to know how recycling works in our area, what products are actually recyclable. Different cities, at least in Dallas-Fort Worth, different cities have different styles or different things that they do recycle. Some will take one through six. Some will take only one through four but not... You know. They have ideas, they have rules about what they will and won't take. So, one thing that you do would be to talk about where you could recycle things that may be unusual. Like prescription drugs. There are places that you can take prescription drugs. Don't flush them down the toilet. They get in the water system. Take prescriptions drugs back to this, you know, one location. They will take care of them. Paint. Paint is another thing you can't just throw away. You have t
August 31, 2018
Mom & Pop
Hey, everyone. It's Bob McCranie with Texas Pride Realty and our Realty Idea of the Day is mom & pop shops. So we all know the chain stores that are around us. We all have, you know, Old Navy and The Gap and whatever, Target, and all these...and they're great. These places are great, don't get me wrong. But what about the mom & pop shops in our community, the ones that have maybe been around 20 years, quietly in the same little store location, just eking out a living? Or maybe doing really well, who knows? Maybe I'm wrong. Let's go find the mom & pop shops in our area. Let's find the diners. Let's find the off brand, not quite...you know, unless you're from here, you don't know the people. You don't know who runs the shop. Let's go look for those shops in our area and go interview the owners and do a little profile piece and tell people about this great shoe store or this great toy store or whatever it is. Maybe it's a popcorn store. Maybe it's a fountain shop, soda fountain shop. G
August 29, 2018
Location Location Location
Hey, everyone. It's Bob McCranie with Texas Pride Realty and our Realty Idea of the Day is location, location, location. I just did times three, but you get my point. So what's the most important part of real estate? Well, the old adage being location, location, location. Obviously, there's price point and style and other elements. But let's talk about... Earlier, we had a post about what were the up and coming areas. Maybe we can talk about where the areas are that are most effective for commuting. Maybe there are areas that are most effective for the trendy social life. Maybe there are some areas that are best for schools. We can pick different areas in our city and talk about why each of them has the specific location for a different sort of buyer. So profile the neighborhoods, profile why this neighborhood might be best for a certain type of buyer. Never describe the person, always describe the neighborhood that should buy there so we don't get in equal housing problems. Bob McC
August 28, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty and our Realty Idea of the Day is pet adoptions. So there are two or three ways we can take this. One, we can feature the website of a local pet shelter and feature some of the animals who really desperately need a home. We can actually go to those shelters and maybe make a video of us holding each of the animals and how much this dog is so cute and this kitty is so cute, whatever. Or we can go and host a pet adoption at our place of business. I know a couple of brokerages around me here, they have pet adoption days at their brokerage on Saturdays. Come out, adopt a pet, spend some time... Do you have a pet-friendly office? Do you need a cat for your office? Do you need whatever? Maybe there's somebody who would help with adoptions. The other thing you could do is ask the different adoption facilities, do they need food, do they need donations, do they need people to just come, you know, work with the pets and be there. Anywa
August 28, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And our realty idea of the day is one I like to come back to from time to time. New diners, new restaurants, new places to go. There's always a new restaurant opening up. There's always a restaurant that either didn't make it or some new concept coming to town. So always go out and be one of the first people to go try it. Read the paper, you know, maybe like city...city I live in they publish. Who just got the new building permits so I know few weeks in advance who's about to have their grand opening. Go be one of the first people there, talk about it, blog about it, take pictures and if you're a manager make a video. Talk about the food. Hopefully say something nice hopefully it's a good place to eat. And be the person to say," You know what? This place is really great you should go try it" Talk about new diners, talk about new restaurants. Will...will have lots of great food and you'll have a great time blogging about it. Bob
August 25, 2018
Run Run Run
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is "Run, Run, Run." Okay. So I have a friend, when he comes to town, after he raids my liquor cabinet, the second thing he likes to go do is run our nature trails. We have an extensive, miles and miles and miles of nature trails around here. And he loves to go do that. I...if you ever met me in person, you know, I'm not a runner. I'm not going to go out and do this. But health and fitness are a huge part of our community. A few sessions ago, we talked about doing parks and recreation. Now, where's a good place for running? And where are there local running marathons or triathlons or just, you know, charity runs? Running is a big subculture in our area. So let's talk about that. How do people protect themselves? How do people...you know, what's the best thing to wear, reflective wear, running in the evening or the morning. How do you make yourself visible to cars in the area? Where's the safest t
August 24, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is "Home Office Needs." So many people in the workforce these days work from home. I'm in my home office right now. But as we're touring new construction homes or we're touring existing homes, let's talk about the best things that people need in their home office. Now, is it a standing desk, like I have? Is it a seated desk? Is it built-in bookcases? Is it the best internet wired into the home? Is it having a really strong internet router? What is the best thing for you to have in your home for working from home? So let's ask questions too, let's not presume. Let's ask people who work from home, you know, this can be a great poll question on Facebook. What is it you want? And what is it you look for in a home office? What would be the best thing for you? Is it printing capabilities? Is it pre-wired? Is it storage? What is it that would make an amazing home office for you? Being right next to the
August 23, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And today's realty idea of the day is "Grocery Stores." So there's been a lot of talk in some urban parts of Dallas, and other cities I'm sure, there are what they call food deserts. There are no grocery stores within five miles of the homes that are built there. Maybe the area is economically depressed, for whatever reason all the grocery stores have flown from that part of the city. Excuse me, so we can talk about one, your favorite place that's around you to go grocery shop. You can talk about the higher end grocery stores if you want to go to a Whole Foods, or something like that. You can also talk about areas where there's maybe a mom and pop grocery store. Here there's a lot of ethnic grocery stores. There's a there's a huge Korean market and Chinese market and Indian markets. There are sublets of different cultural grocery stores around here too. So talk about grocery stores, talk about how grocery stores build a communit
August 22, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is "Window replacements." So if you own an older home, you may have single pane windows, you may have some double pane windows that are fogged. Unless you have a brand new home you don't have the latest state-of-the-art low E amazing windows. So window replacement is expensive. I will admit that. So go out and go to the Home and Garden Show or go interview some window replacement companies and find out what the trends are, whether your area is having any discounts, whether there's anything about your area that is particular to windows. Like out here we have excessive heat, does that help void the windows faster than excessive cold? Don't know. That's a good question to ask. So right now I know there's double pane windows. I've heard there's triple pane windows out there as well. Obviously, you have the low E energy efficient windows, go out and find out more about windows post about it and become
August 21, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is "Foundation Repairs." So if you live in a pier and beam house or a slab foundation house, I honestly I don't know if you have this problem with houses with basements, but in the two that I just mentioned you're going to have issues with foundation over time especially in Texas. We are built on a clay soil and that soil will shift depending on how much moisture is kept in the soil and, you know, how well the builder did building the foundation. So we want to talk about foundation repairs, structural engineers, having a structural engineer report run before you buy home and talking about foundation repair companies and the pitfalls people can run into with those. So you want to have a foundation company that has a lifetime transferable warranty. You wanna know the terms of that transfer. Some of them say, "If you don't transfer it in 30 days after selling the house, the warranty is void" So let's
August 20, 2018
Back to School
I'm really sorry kids. I have to do this one. It's really bad, I know. This is by Bob McCranie, Texas Pride Realty, and it's back to school time. Sorry guys. You gotta go. Let's talk about driving safer in the mornings and the evenings because kids will be getting on and off buses and walking home. Let's talk about school safety. School safety is incredibly important right now with all the crazies and craziness in the world. Let's talk about just basic needs. Maybe there are people who need backpacks and need school supplies. Let's talk about our teachers. We had that topic a few weeks ago. Let's talk about teachers and what they need in the world. I mean, we can interview some of them. Let's go interview the crosswalk guards. Let's go interview the cafeteria people. Maybe there are people that need help with the lunch ticket every week for their kids. Let's find a way to talk about schools. We did one the other week about, you know, the best schools in the area. But let's talk about b
August 19, 2018
Coke vs Pepsi
Hey everyone! It's Bob McCranie with Texas Pride Realty. And your Realty Idea of the Day is to start a fight. And the fight's going to be: Do you like Coke, or do you like Pepsi? Now clearly I'm a Coca Cola person. I think it shows. I have class and good taste. So, I think they should change the name of the other product to "Is Pepsi Okay?" Because, when I walk in and order a Coke, the worst thing you can say to me is "Is Pepsi Okay?" Because, Pepsi is never okay. But what you'll find, is that people have strong opinions about this. And this is a velcro post. You want to post this. You want to have a poll on Facebook. You want to post pictures of this on Instagram and maybe on Pinterest or whatever, just have a question: "Is it Pepsi, or is it Coke for you?" And then when people comment back and forth, be involved in their comments. Post back and forth about what they say. That creates the connection so that later when you post about your open house, they are going to see that. So, tod
August 17, 2018
Hey, everyone. It's Bob McCranie. And your realty idea of the day is "Best Parks." So every city, at least in Dallas, I mean all the suburbs and the city of Dallas have parks. I mean, which ones are the best? And which ones are the best for what? So we have some parks have a good for hiking and biking. We have some parks that are good for kids. We have some water parks that are kinda like splash parks. Splash parks are the new way of doing a pool, I guess. So which ones are out there for you? We also have nature preserves, we have hiking trails, we have all sorts of things in our parks and recs. Now the other thing you might do is if you're in your city you want you might go interview the person who's in charge of the parks department for your city. Talk about what their future expansion plans are, maybe where are they going to put the next kid's park? What equipment are they seeing that they're gonna phase in or phase out? What is it that they're doing in the future with their pools?
August 16, 2018
Hey, everybody, it's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is family reunions. We all love nostalgia. So, there's two or three ways you can take this assignment. You can do, actually, "Hey, we're having a family reunion. Where's a good place to have one?" Two, you can go back through some old photographs and find Aunt Gertrude or whoever it is, Uncle Bill, and post some pictures of how people looked in the '70s, pictures of the cars, pictures of the hairstyles. You know, the women had the big hair. The men had the buzz cuts or the long hair, the hippie, you know, whatever. Post something about nostalgia. Post something about family and reunion and bringing people back together. Invite people to post their memories of their family reunions and make it a collaborative thing. So, today's assignment is family reunions. Go out and talk about either having one soon or maybe talk about the ones you've been to in the past and show some pictures. Anyway, there'l
August 16, 2018
Best Restaurants for People with Pets
Best Restaurants for Pets! Where is the best place to dine that is pet friendly or has a great patio that allows pets.
August 14, 2018
Ask for Referrals
Hey, everyone, it's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is to simply ask for referrals. I'm going to do one right now. Hey, everybody, I'm Bob McCranie with Texas Pride Realty, and I serve the Dallas-Fort Worth area. So, if you have anybody moving here, I will happily pay you a referral. Send them to me. My number is 972-754-0582. Now, you take that exact same thing, make a video of your own, post it on your social, and ask people in your area for a referral. Now, if they're not licensed, you can't offer them a commission, that makes sense, but you can say, "Hey, I live my whole career off of the referrals of friends and neighbors and past clients. Would you please send me just one person who's looking to buy or sell a house?" Go ahead and make the ask. So many people in life don't ask for the business. Don't be one of those people. Anyway, Bob McCranie, Texas Pride Realty. Go out and ask for business today. Let's see what we can churn up in the way
August 13, 2018
Songs from the Year you Graduated
Hey, everyone, it's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is "Songs from the Year you Graduated High School or College." So, everyone loves nostalgia. If you post a question on your social, you will get lots of answers, and of course, our interactions are based on them answering the question and then you answering back. So, you're going to ask the question, "What was your favorite song from the year you graduated?" They're going to post a response. You're going to respond to that response. That creates the Velcro so that later on, when you post about your open house or your new listing, Facebook goes, "Wow, they like to talk. They've talked about these other topics. Let's show them the open house. Let's show them the new listing." So, these are kind of Velcro posts that you're going to do. Favorite song from the year you graduated, maybe it's your favorite song of the summer. Maybe it's favorite song of...whatever it is, you pick a category, but ask qu
August 12, 2018
Up & Coming Neighborhoods
Hey everyone, it's Bob McCranie and your Realty Idea of the Day is "Up and Coming Areas in your Town." So, I live in the Dallas-Fort Worth area. And one of the new up and coming areas is off of a highway called 380. So it's way out of town. But it's where all the new construction is going, because that's where the land is available. Where are the up and coming areas of your town? Now in your area it may also be a development that has gone through some transition. Maybe there is a part of town that, like we have parts of Oak Cliff, where Oak Cliff is always in transition. Because, parts of it were built in the '40s, '50s, and '60s, and things churn. People go buy them, they renovate. Or they tear down and they build new. So, East Dallas is kind of the same way. What is it in your area? Where are the up and coming trendy areas? Like I said, they can be trendy, or they can be where it's kind of a niche community. It's kind of a place where avant garde people are living. Where is the up an
August 11, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is "SPF." We are in the heat of the summer and I don't care what complexion you are. You need to guard your skin against the sun. The sun's radiation is damaging to skin. And let's talk about that. Let's talk about people's...your skin regimen. Let's talk about how you're doing yourself to protect yourself against the sun. I personally have...since I'm very fair complected, I will burn instantly. I have SPF shirts, they're shirts that are made with certain fiber and they're SPF 50 shirts. So they're long sleeve, they go up to the neck. If I'm gonna be out at the pool or something like that. I'm wearing one of those with some face cream on. Let's talk about protecting ourselves and I don't care what part of the country you're in, you're going to need SPF. So let's be a resource to our community. Let's talk about things that people can do to protect themselves from the sun in the summertime and let'
August 06, 2018
Beach Homes & Beach Vacations!
Hey everyone, Bob McCranie with Texas Pride Realty and your realty idea of the day is beach homes and beach vacations. So it's summer and people are looking to escape the heat. So they wanna go to a beach near them. So if, like, I'm in Dallas, so the nearest beach is four, five hours away in Galveston. So I would be talking about the best place to go at Galveston if you're a tourist. And then I'd be talking about my best friend agent in Galveston who could sell you a beach home. So why don't you talk about beaches near you? Now, if you're really landlocked, you may be looking at a lake house. But let's talk about water and beaches and where people could have a second home. Vacation homes and vacation rentals are very profitable if you run them right. We are selling real estate, so let's show people how this investment could be something that could help them in their future. Maybe this is a financial vehicle for them in the future, they haven't even thought about. Beaches, beach homes,
August 05, 2018
Labor Day Plans
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Labor Day plans. Now, we're still a good month away from Labor Day, but you know the month is gonna speed by, so why not go out and talk about, "Hey, remember what I did last year for Labor Day and how fun it was?" Or ask your sphere, better yet, ask a question, "What are your plans for Labor Day? Have you thought about them? Have you made your reservations?" People love to talk about themselves. Maybe you can ask, "Hey, I'm not sure what to do for Labor Day, where would you go? What have you done before?" Get them to post their travel pictures. Get them to talk about themselves, interact. So this could be a great post that you could do on Facebook, maybe Instagram, maybe Pinterest. What are your vacation photos and where have you gone on Labor Day that have been amazing? So let's start planning about it. Let's start talking about Labor Day. What does Labor Day mean to people? Maybe it means
August 03, 2018
Hey, everyone. It's Bob McCranie and your Realty Idea of the Day is insulation. So we all have homes and we seal homes so we should know about insulation. In Texas, we're usually insulating against the heat, because we have just tremendous heat this summer. So in our area, it would be really a barrier and the types of attic vents that we have and then the level of insulation that we have. So in our area, usually we're asking for R50 insulation. Know about the different insulation levels and the...how they protect the home. So go out and learn a little bit about this. Maybe you interview an insulation company, maybe you go to Home Depot and look at what they have on their shelves. Talk about insulation and the way people can save on their energy bills. So go out there, learn more about it. And the other thing is go out to new home construction and see how they're building new homes and the insulation factors that they have there. So our Realty Idea of the Day is to post and talk abou
August 02, 2018
Teachers Need our help!
Let's talk about teachers in our community and how we can help them!
August 02, 2018
Hey, everybody. It's Bob McCranie with Texas Pride Realty, and let's talk about exterior paint. So your realty idea of the day is to talk about exterior paint. What are the popular colors? And if you don't know, go down to your local Lowe's or your Home Depot or Sherwin Williams or wherever, and ask the people who mix the paint, "Hey, what are you mixing the most of these days?" If somebody lives in a nature way or a historic home community, they may have limited color choices. If they don't, then they can paint their house purple or pink or bright green or any other thing they want to, which is great because they're expressive and that's wonderful. But all the neighbors around you are like, "Really? Why are you doing that?" So let's talk about home exterior colors and let's talk about the colors that sell. So obviously, a more neutral-colored home is gonna sell faster than one that's chartreuse or bright blue. So let's talk to our sphere about exterior paint, maybe even post a coupl
July 31, 2018
New Places to Eat
Hey, everybody. Bob McCranie with Texas Pride Realty, and my mind is always on food. So today's "Realty Idea of the Day" is new places to eat in town. I know the City of Carrollton where I live, they publish a list of new restaurants that have just gotten a new city permit. So if there is 10 or 20 or 2 new restaurants in town, let's talk about them. Let's profile them, let's talk about them through our sphere. Let's find their Facebook page and their Instagram and chat them up and tag them in posts. Here's what I like to do. I like to give people a really good review. If the place is awful, I'll intend just not to post about it. But the place is amazing, I'm gonna say something. And if it's in the middle, I'll say something nice. So if people wanna post nasty stuff, there's Yelp for that but I would prefer to have, at least in my blog about my city, nothing but positivity there. So anyway, Bob McCranie, let's go find the new places for food and let's go eat because I'm hungry. Anyway
July 30, 2018
For Sale by Odor
Okay, everybody, Bob McCranie with Texas Pride Realty, and today's idea, wow what a stinker ha. Today's "Realty Idea of the Day" is for sale by odor. Let's talk about when you're selling a home and it smells really bad, how we counsel our sellers to remedy that. Let's talk about how carpets and any fabrics in the home hold the smoke smell. Let's talk about how carpets and flooring hold pet odors from, you know, pet urine and problems that the pets have had in the house. Let's talk about when they change their carpets and their flooring, that they need to seal the subfloor with a paint or something to keep the odors that have gone into the concrete or the wood sealed away. Let's talk about the fact that people go, as the commercials say, they go nose-blind. They don't smell it. They don't think their house smells like an ashtray. They don't think their house smells like 15 cats. We have to be honest with people and talk about for sale by owner houses, and how that's just not going to
July 28, 2018
UP & COMING
Hey, everybody. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is Up and Coming areas in your town. So, there's always a cycle of development, appreciating values, declining values, renovation, or revitalization. Every community has that parabola, being new, being at their apex, starting to decline, and then having to go through revitalization. So, where are the areas in your town that are about to have to go through revitalization? Where maybe the values of the homes are depressed because the neighborhood needs some cleaning up? So, people love to give in on that and they love to be part of that community growth and revitalizing it, and having their home be a place of pride in their community because they're willing and the first to change the landscape and they repaint. And it also makes the area more affordable. So, and people in those areas, tend to have more appreciation because as the neighborhood revitalizes, it's great for home values. So let's tal
July 26, 2018
Hey, everybody. It's Bob McCranie and I know it's a little early to talk about this, but let's talk about football. So in your area, you have high schools, you have colleges, and you have professional teams that span the country. Let's talk about the football schedules coming out. Let's show everybody when the local high school teams are gonna be having their games. I bet in the heat of the summer in Texas, they go out and they start practicing for the autumn. The teams are already pretty much set up for the varsity and JV and obviously, college and you know, professional leagues are out there already. I know in Texas, in Dallas, we have the star now, the big team plays for the Dallas Cowboys. Also, at the high school level here, we have two or three communities that have major arenas for their high school games. Let's talk about football. Let's talk about how it stimulates the economy. And let's talk about the schedules coming up and maybe get those schedules out. This could be a wh
July 25, 2018
Hey, everybody. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is Mani-Pedi. Now, the guys out there may be going, "Oh, I don't want to talk about that." But, do you know nail salons are a multibillion-dollar industry in this country and others? So, if you have people moving into your area, let's show them the best place to get their nails done. Let's show them the best day spa, let's show the best nail techniques that are out there. Again, we're not selling a three-bedroom, four-bath house, we are just selling the lifestyle of how people will live when they move to your community. And, trust me, there are a lot of guys out there getting their nails done too. Because everybody loves a really good hand massage and a really good foot massage. So Mani-Pedi places, nail salons in your area, day spas, let's cover them, let's take pictures, and let's post them out to our sphere of influence, and teach people what it's like to live in your town. Bob McCranie. The
July 24, 2018
Hey everybody, let's take it for granted. Yeah, that didn't work well. I was gonna say, "Let's take it for granted, but it's granite." Anyway, Bob McCranie, Texas Pride Realty. You're realty idea of the day is, let's go tour the granite store. Let's go look at the stones that can be used for countertops in your kitchens, bathrooms, wherever it is you need a countertop installed or use a marble or stone. Let's go talk about that. Sometimes you can use it on flooring. There is, at least, 10 granite places that I know of in the Dallas-Fort Worth area that I could get to in 20 minutes. Let's go look at the different types of stone, why some stone is more expensive than others. I know the granite stores that I go to, they grade them like, you know, the least expensive to the most expensive. Probably, it's because it's harder to mine. You know, if you are an environmentalist, you can talk about the environmental impact of mining so much granite and stone and is granite still something tha
July 23, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is photo websites. Now, probably about, what, 9, 10 years ago, you had things like Photobucket and Flickr, and you could upload your photos and make albums. And that was before Facebook really came along and made their own albums. Now, everything is albums and photos and stuff. You have Pinterest. You have Tumblr. You have Instagram. There's probably a hundred I'm not thinking of. There's scrapbooking and things of that nature. So let's talk about photo websites. Maybe we can go out on each of them and give a sample. Maybe we can do a little video online demonstration. Let's talk to our sphere about where to post pictures. And let's also talk to our sphere about taking pictures of their home every year for insurance purposes and just to remember what the house looked like eight years ago. Every year, on a certain day, maybe you remind people, "Go take pictures of everything in your house. Don't
July 22, 2018
Washers & Dryers
Hey, everybody. It's Bob McCranie with Texas Pride Realty, and yesterday we talked about refrigerators. But, today's Realty Idea of the Day is washers and dryers. So, a lot of them are really expensive, but the most efficient ones are worth it. We need to talk about what's the difference between a top load and a front load. What are the struggles with each? Ask people. Have a poll. Hey, do you like your front-loading system, or do you like your top loading system? Do you have stackables? Is that something that's trending in your area? This would be something that would be great as a question to your sphere, to ask which one do you like? What do you prefer? What brands do you like? Also, again, if you're at the appliance store like we talked about yesterday with refrigerators, go down there and look at the different models. A lot of them have gotten really high tech. The water levels are different, they save water now. Obviously, you have the pods. Instead of just dumping in the Tide
July 21, 2018
Backyards & Patios
Hey, everybody. Bob McCranie, with Texas Pride Realty. And your realty idea of the day is Patios & Backyards. So, everybody wants a house that has an amazing backyard. A lot of people want outdoor kitchens now. Let's talk to our sphere and ask them, in your backyard, would rather have an outdoor kitchen, or a pool, or both? What would you change about your house in the backyard? Let's talk about what it is they're looking for and then let's go sell it to them. Or let's find them somebody who can actually make that for them, and maybe we can show them the equity in their home that would allow them to afford that. So let them dream, let's talk about patios, backyards, porches, swimming pools. Let's just talk about that space that's behind your house and see what people want to do with it. And then, let's be part of fulfilling that dream. This would be a great thing to do on Pinterest or on any pitcher or any sites, so that people can see other ideas of what's happening in their neighbor
July 19, 2018
Hey, everybody, it's Bob McCranie, with Texas Pride Realty. And your realty of the day is hunger. Now, normally we do hunger and food drives around Thanksgiving because that's when people think about it. Hunger exists throughout the rest of the year. There are those who are less fortunate than us. I suspect that everybody watching this video probably we don't have to worry about where our next meal is. So let's talk about hunger in the heat of the summer and every other day of the year. I've got a couple of friends. They volunteer food banks or they volunteer at the kitchen. I've got one colleague of mine in the real estate industry, they make sandwiches every Saturday, just tons of bread and peanut butter, and they give them out to the homeless. Let's talk about charities that need food right now. Let's talk about places people can donate because people would rather give cash right now than run to the store and buy, you know, 27 canned goods. Or maybe they've got something in the pan
July 18, 2018
Hey, everybody. It's Bob McCranie with Texas Pride Realty and our realty idea of the day is air traffic. So airports bring a lot to the economy of a local region. I'm happy to say that we live near DFW Airport. We live near Love Field Addison Airport. There's the McKinney Airport north of us. There's Dallas Executive Airport to the south of us. And Forth Worth has Meacham Field and the Alliance Airport, which is more of a commercial airport for cargo. That's what I'm trying to say. So air traffic is always flying over my house. No, it's not super low. It doesn't bother me. I love the sound of planes flying overhead. Some people won't. So let's figure out the traffic patterns of airplanes. Let's talk about the region and what this traffic means to us. For me, it's in a booming economy and the ability to fly anywhere I want to if I wanna take a vacation. But for you and your clients, it may mean something different. Let's talk about that. Maybe you also have pilots who are, you know, s
July 17, 2018
Beat The Heat
Hey, everybody. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is how to beat the heat. So, let's talk about the temperatures in your area. Now, in Dallas- Fort Worth, we're already reaching the hundreds. And we got there early this year, so it's going to be a long, hot summer. Let's talk about places that people can go if their air conditioner goes out. Let's urge them to get to a mall, let's urge them to get a public safety place, whether it's a library or a city-run facility. Check on your neighbors, be sure that they have air conditioning, especially the elderly who may or may not be able to afford to have the air conditioner updated or replaced. Let's go check on our friends and our neighbors and be sure that we're being good stewards and good friends and neighbors to everybody. The heat can be deadly. Obviously, you want to talk about, God forbid, leaving kids in cars. Let's talk about the heat and what it can do to people. It can also be somebody wh
July 16, 2018
Hey, everybody, it's Bob McCranie with Texas Pride Realty. And our Realty Idea of the Day is pets. Let's talk about where you can take your pets locally. And let's especially talk about pet charities in your area. There are lots of rescues that are set up specifically by a breed of an animal, or maybe it's a dog rescue in general. I know, around here, there are greyhound rescues and there's pit bull rescues. Let's talk about places that are specific to pets and taking care of them. There's a pet store around here that does nothing but birds. So, I'm not a bird person, but I like knowing it's there. If you find an injured bird, you can take the bird there and have it treated. So, let's talk about pets. And I know we talk about pets a lot, but pets get a lot of interest. So, post about these on your social. Maybe you have a pet photo contest. Maybe you go to some of the charity places and you interview people who are taking care of these animals. And then list what the needs are for th
July 16, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty. And if I time this right, today is July 14th, which is Bastille Day. Now, if you don't remember your fifth grade history, Bastille Day is the day of French Independence. It's the day they overthrew their king and went out on their own. And they learned that from us. So let's talk about what liberty means to us. Let's talk about French influence in our area. Maybe if you're from Louisiana or someplace that has French culture from long ago, you can talk about that. Talk about French wines. What's your favorite French wine? Which ones should people be buying on the...? And post a link to the Amazon account or the wine place that you love the most. Post a link so that people know which wine to go get. Let's talk about anything we can about liberty, France. Which airlines fly from your city to France? Maybe we talk about that. Everybody would love a Paris vacation. So anyway, Bastille Day, it's a great thing to talk about. And it'll b
July 14, 2018
Life's A Beach
Hey, everybody. Bob McCranie with Texas Pride Realty and life is a beach. So let's talk about the best beaches in your area. And if there aren't any beaches in your area, talk about beaches people could get to in three or four hours. Everybody deserves to go to the beach at least once or twice a day. I wish I could. Beaches are great. So let's talk about where the best beaches are, how to get to them from your area. Again, people are buying a lifestyle, so let's talk about that. And this would be a great thing if you had a lot of pictures. You could do a Facebook. You could do a Tumblr, an Instagram. Not so much Twitter, unless you want to tweet from that area. This would also be a good Facebook live if you're actually at the beach. "Hey everybody, I'm out here at the beach today. This is great." Talk about that. Let's talk about also, SPF and things like that that they're going to need on the beach. Anyway, life is a beach. Let's have fun. It's the summer. And again, let's sell the
July 13, 2018
From Now On...
Hey, everybody. It's Bob McCranie with Texas Pride Realty. And today's "Realty Idea of the Day" is "From now on, I want to change what?" Talk to your sphere. Post out in your social media what change you want to make in your life. Are you looking to lose weight? I know a lot of people on my social right now are posting their workouts and posting how much they've lost and how much they still want to lose. Post your savings. How much do you want to put away? Post your educational goals. Let people be a part of your world and I know that's hard for some people. You're very private, you don't want to post anything on social. Talk about yourself, let people...invite them into your world. Let them be part of your struggle. As you make changes in your life, they will open up to you and they will have an affinity relationship with you, and boom suddenly they want to be your client. So go out there, talk about what it is you wanna change in your world. Invite people to post what they want to c
July 12, 2018
Planes Trains & Automobiles
Hey, everybody. Bob McCranie with Texas Pride Realty. And your "Realty Idea of the Day" is planes, trains, and automobiles. Let's talk about what it's like to get around in your city. Do you have mass transit? Do you not have mass transit? You know, Texas has a highway system. If you don't have a car here, you can hardly get anywhere. Let's talk about where the best airports are in your area. We have two choices, I can get up to DFW if I want to go international or cross-country. If I want to do shorter trips, I can go to Love Field. I can go anywhere I want to from two different airports. What are the highways like? Do you have train service? We have Amtrak here, but it doesn't really go that far. I mean, I'm sure it does, but nobody uses it. So what is your chosen mass transit? What are people moving to your area going to find when they're trying to find a flight or get around just on the highways? Talk about the transit system in your area and let's bring people up to speed. Beca
July 11, 2018
Latest episode of Realty Ideas Per Day
July 10, 2018
Poets & Writers
Hey, everybody. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is Poets and Writers. So, almost every community I know of has some, sort of, writing group. I know that scrapbooking has become incredibly important to a certain generation. Autobiography has become important to people. As the elder community gets older, they wanna write down who they were and what they've been through. So let's find the writers groups. Let's feature a couple of writers in our blogs. Let's talk to people about what it's like to be them and why they are writing their story. Let's get out there and find those writers groups and give them a voice on your Facebook or on your Instagram, and give them an outlet to have their story told. Anyway, Poets and Writers is the theme today. Bob McCranie, Texas Pride Realty. They'll be another realty idea of the day posted tomorrow. Take care. Bye-bye.
July 09, 2018
Hey, everyone. Bob McCranie, with Texas Pride Realty. And your realty idea of the day is Home Automation. We are talking about Alexa, we are talking about Google Home. Let's talk to our sphere of influence, see how many people have them already, see how many don't understand them. This would be a great post for Facebook, this would be a good post probably for Instagram, if you want to post pictures of what the two products look like, maybe have a side by side poll. By the way, polls are a great thing on Facebook. Polls get more ratings than a lot of other things. So, maybe you can have a picture of the Alexa, a picture of the Google Home, see which one people like the best. And let's talk about home automation and ways that you can use smart thermostats, smart locks, smart switches, things like that that you can do around your home to make it either run more efficient, or just easier to live in. So, also more secure. So you have the home security systems, you have camera systems.
July 08, 2018
Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is kitchens. So let's talk to our sphere of influence and go out on Pinterest and maybe post pictures of kitchens in your home construction or pictures of kitchens from back in the day. Let's talk about kitchens and what's the most essential part of one. What part of the kitchen is absolutely necessary? What part of the kitchen could you do without? What amazing kitchen would they want to see in their new home and then let's go sell them that new home? Kitchens are something where generations get together and learn recipes from each other, they have memories of cooking together and baking and doing all these things. The kitchen is the heart of the home. So let's talk about what kitchen people would want to see in their new house, then let's go sell it to them. And use your Tumblr, use your Instagram, use your Facebook. Post pictures of kitchens. Have people pick what they like. Visual, keep it up
July 07, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is farm day. Let's talk about where there are farmers' markets in your area. I know in my part of town, there's at least three each weekend. I know there's one on Thursdays. And these are places, obviously, where people bring their organic produce or their homemade whatever, their products that they make on their farm or in their backyard, or organic eggs, things like that. Let's talk about, as people get healthier and they're eating more organic, healthy things, let's talk about where in your area there'll be farmers' markets where people can meet each other. Maybe you know of one, you can go and host a table yourself and have your real estate company there for the day. So let's talk about farmers' markets, let's put them on a map, let's put them on a calendar, remind our sphere where they can go get healthy, locally-grown items that they would love. So anyway, talk about farms, talk about farming,
July 06, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is summer movies. So what are the big box office hits this summer? What are the sleepers that maybe somebody haven't heard of? What were the summer movies when you grew up? Maybe that's a good question to post to your sphere. "Hey, guys, when you graduated high school, what were the summer movies that you spent a lot of time with?" I remember growing up, it was "Empire Strikes Back," it was "War Games," it was "Top Gun," it was "Ferris Bueller's Day Off," I'm showing my age here. So what are the current summer movies? What would the kids want to go see? Where's the best theater in your area? I know there are theaters now that you reserve your seat, you get this really nice, laidback seat you fall asleep in. You're gonna have drinks and food brought to you. You don't have to go wait in the concession line. Talk about the best theater in your area. Remember, we're no longer selling houses, we are sellin
July 05, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and Happy Fourth of July. Today is, if I time this right, should be the Fourth of July. So let's go out on our sphere of influence and talk about what our country means to us. And not being mean or political in any way, shape or form, what does the country mean to us? What do our freedoms mean? Maybe talk about the Red, White and Blue. Talk about any aspect of this land is your land. Let's talk about what it is, for you, that this country means. Is it the American dream of owning a home? Is it the American dream of owning a farm? Is it just... What is it to you? Let people know how you feel about, you know, being here and enjoying the Fourth of July. And of course, take a few minutes for yourself and your family. Go out, tune out for a little while, and enjoy. Remember, we are no longer real estate agents, we are social medial companies fighting for attention in the field of housing. So go out there and post, post, and then go have
July 04, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and today, this Realty Idea of the Day is pool's open. Let's talk about pools and Fourth of July and I know I'm having a pool party, so let's talk about pool safety. Let's talk about what it cost to put a pool in versus buying a new home with a pool already in it. I know in our area, digging a pool's gonna cost you about $70,000. But buying a home with one in it only raises the value of the home about $15,000. So let's talk about whether or not they wanna buy...your sphere wants to buy a home that already has a pool dug in, whether they wanna dig in their own, what are the costs of each. How somebody can maybe use their equity to dig themselves an amazing pool. Fourth of July time, talk about pool parties, let's talk about pool safety, the alarms that you can put on the side of the pool, or actually, I think they float in the pool, to tell you when somebody's gotten in the water, maybe your kid got out and you need to know. Let's ta
July 03, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and today's Realty Idea of the Day is BBQ. It's Fourth of July time. I know in Texas, barbecue means ribs and it means sausage and chicken. I mean, we go out and we grill everything. In other parts of the country, barbecue is a very specific thing. Memphis barbecue, different than how they're gonna do it down in the Deep South. So let's talk about barbecue and grilling out and maybe the newest grills that are out there, things you can have in your outdoor kitchen. Let's talk about barbecuing out and safety with barbecues, you know, how not to put it under your house, light your house on fire, how not to use the wrong accelerant to get it going. Anyway, find your perspective on barbecuing, going out there and partying for the Fourth of July and enjoying your time with your sphere and let's do it safely. Let's talk about the styles of it, the recipes, the sauces, anything to do with barbecuing. Anyway, Bob McCranie, Texas Pride Real
July 02, 2018
Hey, everyone. Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is fireworks. Where in your area can you go see fireworks for the Fourth of July? Let's talk about and blog about the best displays in the area. Now, I know in Dallas, the different suburbs do fireworks on different days so people have the opportunity to see the fireworks on 3rd and the 4th. So if you're in Plano or Carrollton, you can go to different displays different nights. Talk about where the best displays are in your town, maybe show some pictures of last year's display. Show people what it's like to live in your town and where the best fireworks are for Fourth of July. And also, talk about fireworks safety so that people don't go out and light their hand on fire or do something crazy. Don't fire off fireworks in the city, that sort of thing. So let's talk about fireworks and where is the safest, best display in your area. This is Bob McCranie, reality ideas per day, there'll be another Realty
July 01, 2018
Find the longest listing
Hello, everybody. Bob McCranie with Texas Pride Realty. And I have a unique assignment for your Realty Idea of the Day today. Go out and find the longest listing in your market. Go out and find the listing that's been on the market 400, 500 days. Let's talk about it. Let's showcase why it's still there. Maybe there's a reason. And if it's not your listing and you don't necessarily want to highlight somebody else, maybe you can talk in generalities. Maybe you could say, "You know what, I know this listing has been on the market 500 days and here's why." You may not want to mention the address of the realtor. Obviously, you don't want to talk bad about anybody else. But we can talk about why this home in this market is not moving. Is it overpriced? Is it needing major repair? Is it burnt out? What's going on? So, talk about the home that time forgot, that's still on the market, that somebody needs to come swoop down and get. Maybe you can get the buyer. Blog about this
June 30, 2018
Hello everybody, Bob McCranie, with Texas Pride Realty. And your realty idea of the day is "Market Update." Today is the day we need to put out the stats about how we're doing in the market. It's almost the end of the month, or maybe it is the beginning of the month depending on how we pace these videos. You need to talk about how the market is doing. And if things are going well, how would somebody get in as a buyer or seller? So, everybody assumes, at least in Dallas right now, that the market is super hot, and there is no chance to get your bid in. And frankly, that's not true. We've gotten lots of buyers in this year. So, talk about how things really are in the market, break through the new cycle, and be the person who knows, be the source of the data that people can rely upon. If you need information, go to your MLS and pull stats, go to your broker and pull stats, whatever you wanna do. Talk about how you personally have impacted these numbers.
June 29, 2018
Best Hotels for Guests in your Town
Hey everybody, Bob McCranie with Texas Pride Realty, and your "Realty Idea of the Day" is hotels in your area that people can stay in if they're visiting. So I live in a large metro area, Dallas-Fort Worth, we've got easily 400-500 hotels in the Dallas-Fort Worth area. All the big brands you can think of, and a few of the not-so-great hotels that you would also think of. So where would somebody stay if they were coming to visit you? What are the hotels in your area, maybe you could blog about this, and put it in on your Facebook or wherever, and talk about "Hey, everybody, if you live in my city, you need to stay at so-an-so's bed and breakfast. You need to stay at so-and-so's hotel. While you're here, eat this restaurant. Come visit our town, come see if you want to live here and move here. If you want to, here's where you stay." And this might be beneficial too because the people reading your blog in your town, may not have even thought about, "Oh my gosh, Mom could come visit and no
June 28, 2018
Hello everyone, Bob McCranie with Texas Pride Realty, and our "Realty Idea of the Day" is romantic places to have dinner in your community. So, let's talk about the quiet restaurants, let's talk about the restaurants where you can linger over wine, or a drink, maybe we can talk about the restaurants that you can have a romantic dinner in, that aren't super expensive. Find a way to talk about romance in your community, and let's stimulate the idea that people can go out and have a great time with their special someone and spend a lot or spend a little. But most of know restaurants out there that are chain restaurants, maybe some little mom and pop stuff. But where are the romantic restaurants? Where would you go for a quiet lovely dinner? And maybe you can suggest a florist or a limo company, or somebody else to go along with that romantic dinner, so that you can talk about the whole package. List their businesses, blog about them, tag those businesses in the post. Take care! Bye-bye.
June 27, 2018
Real Estate Education
Hey everybody. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is realtor education. So one thing I did recently was I paid somebody on Fiverr to look me up versus 100 brokers with a number higher than mine and 100 brokers with a number lower than mine, so basically 201 brokers in this list. I paid somebody on Fiverr to go off the Texas Real Estate Commission website, look up all the hours of education each of us had. I found out that I was number 5 out of 200. So I could then legitimately say I had more education than most of my peers because I could prove it. So one thing you can do is talk about education you've recently taken, maybe you can talk about all the courses you do. Somebody wants to work with somebody who's educated, who knows real estate, not just somebody who just, you know, put their sign in the yard and suddenly they're a realtor. They wanna know that you know what you're talking about.
June 26, 2018
Hey everybody, Bob McCranie with Texas Pride Realty, and your "Realty Idea of the Day" is fencing! Oh my gosh! A lot of us have backyards, do you have wood fence in your area, do you have cyclone fence or chain link as people call it? What are the fencing options in your area? Vinyl fencing, does it hold up? I don't think so, but that's just me. Of course we live in an area that has intense sunshine, so it really breaks down the vinyl. So what are the fencing options in your area, which ones are working best, which one would you do? And if you have fencing, how do you maintain it? I know for wood fencing you have to power wash it and stain it every few years, get it rechecked. If you had hail like we just had hail here recently, you have to get it checked it for hail marks because the hail will penetrate the stain, and create an opening, and then the wood can rot underneath that. Anyway, Bob McCranie, Texas Pride Realty.
June 25, 2018
Hey everybody, it's Bob McCranie with Texas Pride Realty, and today's "Realty Idea of the Day" is town councils or city councils, depending on where you live, or maybe it is the County Commissioner's. Let's find out who's in our local city government, and let's go interview them. Let's put those interviews online, let's find a mayor, let's find a city council member, let's find a Parks Board member, let's find somebody. Sit down with them and talk to them about what they know about your community. They're going to know about future developments, which restaurants are coming in, which buildings are going away. They will be able to talk to you about whatever is going on, and trust me, politicians love to talk. So let's get them talking, and then use that content on our blog site, on our Facebook, on our Pinterest, on whatever it is we want. Put it in on Twitter, tag the person, and lay the...if it is a great interview, they'd love to be tagged. So anyway, Bob McCranie, Texas Pride Realty
June 24, 2018
Hey, everybody, it's Bob McCranie, and today's topic is water quality. So, I don't know if you have heard this or not. I live near a city called Plano, Texas, and the water quality has been called into question. The water in Plano smells like chlorine extensively. Let's talk about water treatment in our area. Water is the basis of all of our communities, and we don't even think about it. We think all the land, we think all the highways, water is the basis of our community. If we don't have the water, we can't build here. So let's talk about water treatment. It's not a great subject, but we need to talk about it. Let's talk about water quality, let's talk about how the water drainage works in our area. Maybe there's a creek or a river that floods. Let's talk about runoff, let's talk about city development, become a resource, know more about your community, blog about it. Put it on your blogger site, put it on your Facebook, get it out there. Do videos. Go interview somebody at the water
June 24, 2018
Highlight Recent Sales
Hey everybody, Bob McCranie with Texas Pride Realty, and your "Realty Idea of the Day" is to highlight your previous sales. People see you as a real estate agent, and you know, they may pass you on Instagram or Facebook, or any of these other sites, but they don't know what you're doing. So let's highlight our recent sales. Let's take the last six months, buyers, sellers, put them together, and say "Here, you know, I sold 14 houses. I am already a multi-million dollar producer." Or, "I have sold three houses!" or maybe if I am brand new, "I just sold one! Here's my first sale." So go out and talk about your production. Talk about maybe you have a listing coming up. Let's get people introduced to the idea that you have inventory, and that you moved it. Because the worst thing you can do in the world is be a secret agent. There's so many agents out there right now who just, "I can't talk about it, I can't share, I don't want any..." No, no, no, get out there, let's go. So talk about you
June 24, 2018
Hey everyone, it's Bob McCranie with Texas Pride Realty, and if I timed this right, summer began today. So let's talk about summer plans, let's blog about what our intentions are for the summer, maybe we can talk about the summer sales season for real estate, keep it real estate pertinent. All these ideas are about getting you engaged, and so many people don't post because they don't know what to talk about. So I'm feeding you ideas every day. Summer is here. How to survive the summer heat. Maybe we talk about air-conditioning, maybe we talk about heat shelters in the area. I don't know about you but I'm in Dallas, Texas and Dallas is already hitting 100 and it's just, it's way too early for 100. So anyway, talk about summer, talk about your favorite memories from being a kid in summer. Anyway, let's get people, maybe songs with the word summer in its title, you know, songs with word summer in the title, maybe you do a contest for that. Let's get out, talk about summer.
June 24, 2018
Best Apps for Real Estate
Hey, everybody. It's Bob McCranie with Texas Pride Realty. And your Realty Idea of the Day is the best apps for real estate. So, if you're a buyer's agent like I am and you have people out there in the world looking at houses, they're usually doing it on their phone like this. I am a fan of one app and not a fan of several others. And so, I try to get people to use the app I like. Maybe you can talk about which app you like the best. So, go out there and educate your sphere of influence as to why the app you like is the best one and why it's better for them as a consumer. I feel, as real estate agents, we are here to protect our clients. We are here to be sure our clients are not taken advantage of and that our clients have a good real estate experience, to the best of, you know, what anybody can do. So, let's talk about the apps that they use and let's talk about how they can do better with the app that you feel is best. And maybe it's your personal branded app. Who knows? But go out
June 24, 2018
Pet Photo Contests!
Hey everyone, Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is a pet photo contest. Let's get pictures of pets. Well, everybody loves pets. We can run this on Instagram, we can run this on...Pinterest would be wonderful for this, we can run it on Facebook, we can share across all the domains. Pick, you know, a prize. Let's say you give $100 gift card to somebody at Petco, or PetSmart, or whatever is out there. Let's have a photo contest, and have everybody send it in. The only caveat is, it has to be their pet. Send in a picture, and let's have a photo contest, a beauty contest, maybe the funniest outfit on a pet. You pick it, you do whatever you want, but your goal is to generate the connection that comes along with blogging and posting so much. So, let's go out there and talk about people's pets. Everybody loves dogs and cats. So maybe we have the most unusual pet. Maybe we have a category for that. Go get several gift cards. This will be worth it. Talk to you
June 24, 2018
Summer Reading List
Hey everybody, Bob McCranie with Texas Pride Realty, and your "Realty Idea of the Day" is summer reading lists. People are out for the summer, and for some reason reading during the summer is a big thing. I guess kids are out of school, they're supposed to read books, not play video games. But parents are still out there reading as well. So ask your sphere, "What is on their summer reading list?" And then ask them to link, maybe a link to the book that they are reading on Amazon, or a book that they're reading on Kindle, or listening to on Audible. I listen to things on Audible, I don't read much anymore, but I listen on Audible. So go out there and ask people what's on their summer reading list. And then as they comment below, comment back. Say "Hey, that's a great book," or, "Oh my gosh, I will look that one up." Create that connection, because when you comment on their comment it creates the bond that brings everybody together. Bob McCranie, Texas Pride Realty. There'll be another "
June 24, 2018
Hey everyone, Bob McCranie, Texas Pride Realty. And if I time this right, it's Father's Day. Your "Realty Idea of the Day" is to talk about fathers. Talk about maybe father role models in your world. Maybe you did or didn't have a father, maybe your father is already gone, I don't know. Talk about fathers, father figures, talk about national father figures. Maybe we can talk about politicians or people in our society who have been role models for men in the community. Anyway, Bob McCranie, Texas Pride Realty, let's celebrate fatherhood, let's talk about our kids. Maybe we are a father ourselves, and we can talk about the honor and the trials and tribulations of being a father. Anyway, Bob McCranie, Texas Pride Realty. Go out and celebrate the fathers in your world. Take care. Bye!
June 24, 2018
Best Apps for Real Estate
We each have or favorite apps for real estate. Let's post and share them so our clients know what to use.
June 20, 2018
Pet Photo Contest
Everyone loves pets. Let's share our love of our furry family on social media and make more connections!
June 19, 2018
Summer Reading List
Let's talk to our sphere about their Summer Reading plans. Ask for their suggestions. Find out what books they're reading. Share book links on your social media platforms.
June 18, 2018
Today is a day to celebrate fathers and father figures in our world. This would be an occasion to do Facebook Live or post pictures on Instagram.
June 17, 2018
People want to know how they'll live in their new city. Let's talk about the arts in our city.
June 16, 2018
Our goal is to give REALTORS topics to talk about every day on social media. Today lets post about media rooms, options, equipment, etc
June 15, 2018
Today is Flag Day. Talk to your sphere about what the flag means to you. Great opportunity to pictures & video sites.
June 14, 2018
Where would you live if money were no object?
Ask your sphere this question...
June 13, 2018
Financing Options - 2018_06_12
Let's talk about financing options that our buyers can use to get homes!
June 12, 2018
Renting Vs Buying - 2018_06_11
Here’s a daily topic coming at you. Now go out and make those videos and those posts!
June 11, 2018