The world of enterprise IT PR is a complex, ever-changing environment, with businesses today facing a host of challenges when it come to their PR and marketing efforts. For example, the gap between how businesses want to be perceived, what their customers want, and what journalists want to write about can make it difficult for businesses to know exactly where to focus their PR efforts – particularly with so much competition in the market.

What’s more, the growing influence of digital is changing perceptions around PR. It’s now about so much more than just coverage, prompting businesses large and small to focus more on lead generation and education around how their products solve industry pain points rather than just brand awareness. This is linked to the b2b sales cycle, where factors such as third-party validation play a key part in people’s buying decisions.

With all this in mind, we sat down with London lorry and client director Emma Davies to talk about all things enterprise IT PR in the latest Talking TechComms podcast. Click the link below to listen to the full podcast and find out how businesses today should be approaching PR and marketing in order to make the most of their investments.

To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at hello@rlyl.com.

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360-marketing for b2b audience engagement

Talking TechCommsBy Red Lorry Yellow LorryFeb 25, 2020