Redefining Sales with Abbie White

If you enjoyed this episode, I recommend you check out the full conversation with Larry Levine, which you can find here: https://salesredefined.com.au/podcast/#/selling-from-the-heart 

Larry Levine, the renowned author of "Selling from the Heart." With three decades of hands-on experience in B2B technology sales, Larry shares invaluable wisdom on transitioning from being a mere sales rep to becoming a genuine sales professional.   

In a post trust sales world, Larry Levine helps sales teams  leverage the power of authenticity to grow revenue, grow themselves and enhance the lives of their clients.  

In this episode we unpack: 

• Selling from the heart 

• The fundamental difference between sales reps and sales professionals - Learning how to fish digitally 

• The keys to high performance sales  

• Social Selling 

• The powerplay equation 

Larry believes people would rather do business with a sales professional who sells from the heart as opposed to a sales rep who is an empty suit. 

Discover the secrets behind "Selling from the Heart," learn how to leverage digital tools for effective prospecting, and unlock the keys to achieving high-performance sales. Tune in to elevate your sales game and forge authentic connections with your clients.

Check out Larry: 

Welcome back to another exciting episode of Redefining Sales, we sat down with Kat Warboys, Marketing Director APAC, HubSpot.

Kat is responsible for growing HubSpot's business in APAC, leading a team in the region who look after everything from brand, to demand generation to sales enablement and customer advocacy.

Kat's personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth.

With more than ten years’ experience with Marketing Automation and CRM platforms, Kat's experience spans across both B2B and B2C organisations.

With over a decade of hands-on experience in Marketing Automation and CRM platforms, Kat has successfully navigated both B2B and B2C sectors.

In this episode of the Redefining Sales podcast, we're diving into: 

• 2024: What will be BIG 

• Thoughts on AI for Marketing  

• Wildcard Kat has her eye 

• Why we need to be ultra aware of the BIG switch off  

• The reason why 1/3 of Australians are willing to walk away from a brand they love.  

• Personalised vs Automated in Marketing 

• Why B2B need to think more like B2C 

• The biggest mistakes B2B marketing make.  

• Social channels working for Hubspot  

• User cases 

Listen and subscribe to the Redefining Sales podcast! 

Check out Kat Warboys:  

This week on the Redefining Sales podcast, we had the privilege of sitting down with Owen Steer, the Regional Account Manager for Global Accounts at LinkedIn. 

With a staggering 950 million members globally (that's around 1/8th of the workforce) and 250 billion connections, LinkedIn is where the action's at. In Australia alone, there are 14 million users, and there's a massive 85% chance that your next professional connection is waiting on LinkedIn.  

Trust me; you don’t want to miss this must-listen episode where Owen will uncover all the insider secrets of LinkedIn. 

In this episode, we covered: 

• How Account IQ can give you access to the insights you need and how you leverage this to have a strong understanding of your customer. 

• The power of warm introductions and the importance of connecting through common contacts. 

• How to use Relationship Map, Sales Navigator's powerful relationship intelligence tool   

• How to prospect on LinkedIn and the mistakes you absolutely need to avoid. 

• The future AI integrations on LinkedIn and how this will impact you. 

And SO much more!  

Connect with Owen:  

• LinkedIn: https://www.linkedin.com/in/owensteer/ 

You can follow me here:    

In our latest episode of Redefining Sales, we sat down with the one and only Bianca Errigo, the visionary founder of Human OS. 

If you haven't heard about Human OS yet, it's a comprehensive health optimisation platform that seamlessly integrates state-of-the-art technology with expert human coaching, culminating in an employee wellness solution that truly works. 

Tune in to the episode to learn: 

• The secrets of being a global leading performance best-seller 

• The traits successful salespeople have in common 

• How to manage overwhelm 

• How to approach "corporate wellbeing" and business performance 

• How to master the habit of showing up 

• Why flexible working works 

• Her own personal non-negotiables for success 

Connect with Bianca: 

Julie Masters, who is an expert in decoding influence and has worked with some of the world's biggest thought leaders.

She is the Founder and CEO of Influence Nation. Julie has worked with business leaders and organisations to help them become the voice of authority in their space.

Having won numerous communications industry awards across the USA, Australia and Europe, Julie now regularly advises CEOs, entrepreneurs, and executive teams on how to dominate their marketplace by turning their expertise into influence.

You can find out more about Julie here:

The Highest Performing Sales Professional I’ve ever met! 

Meet Chris Muddell, he’s hands down the highest performing sales professional I’ve ever met (that’s a big call)! 

Chris is jokingly called the “Sales Athlete.”  

What does that mean? (Don’t worry no burpees are involved in this episode) 

 
He applies the discipline of an athlete to the sales profession and the results will blow your mind! It is no surprise that year after year Chris is the number #1 sales professional for Employsure. 

Now before you think Chris just got lucky or has a great territory, he does 100% new business! 

In this episode Chris:  

• Takes us behind the scenes on his formula success!  

• Shares how he went from 1 meeting in diary to 20+ in a day 

• Unpacks the maths he depends on the retain at the top 

• Reveals what is really takes to be no#1 

Get ready to be amazed!  

EVERY sales professional should listen to this one!  

Hey there, lovely lot! Welcome back to another exciting episode of Redefining Sales. We have a very special guest with us today, the incredible Holly Ransom. She's a global content curator, powerhouse speaker, and master interviewer. Talk about a triple threat!   

Holly wears many hats: she's the CEO of Emergent, author of the brilliant book "The Leading Edge," co-founder and chief curator at Energy Disruptors, and the founder and CEO of her own consulting firm. And that's not all! She's also an Ironman champion, the youngest Australian Rules Football board director, and even chaired the Youth G20 when she was just 18 years old. 

In "The Leading Edge," Holly shares her wisdom on unlocking leadership potential by asking better questions and driving collective momentum for change. With her experience co-chairing the G20 Youth Summit, leading the United Nations Coalition of Young Women Entrepreneurs, and becoming the youngest director at the Port Adelaide Football Club, she knows a thing or two about exceptional leadership. 

In this episode of the Redefining Sales podcast, we're diving into:

• Is there a natural leader?
• Finding your why and aligning with purpose
• Looking risk in the eyeFY24 planning for leaders
• The power of identifying if it’s a hell no or f**k yes
• Asking better questions and why this is the key to great leadership  

Before we wrap up, we've got a little something exciting for you. 

In this Redefining Sales podcast, we sit down with the incredible Phil Cleary, the driving force behind Salesforce's sales leader coaching function in APAC. 

With over 18 years of experience at Salesforce, Phil has mastered the art of selling, enabling, and coaching. He's on a mission to guide leaders to unlock their full potential and excel in their multi-faceted roles as customer partners, business managers, and talent multipliers. 

Not only that, Phil is a trailblazer in the sales enablement community. As a founding member of the Sales Enablement Society in 2016, he's dedicated to elevating and evolving the sales profession. He proudly co-chairs the Sydney chapter, whose mission is to drive growth, establish standards, and develop thriving enablement careers. 

In this episode of the Redefining Sales podcast, you'll get the following: 

• Discover the critical sales skills essential for success in the coming year.
• Explore the role of AI in supporting sales at Salesforce.
• Uncover the key traits that define high-performance salespeople.
• Learn strategies for seamless integration and accelerating their productivity.
• Discover how to invest your time effectively in learning initiatives while managing the demands of your day job.
• And many more

This episode is jam-packed with valuable insights, practical strategies, and personal stories. Join us as we redefine sales and empower you to reach new heights of success. Get ready to take your sales career to the next level with Phil Cleary as your guide! 

Check out Phil: 

In this episode of the Redefining Sales podcast, join us as we sit down with Tim Warren, co-founder and CEO of Ambit. This AI platform develops AI-powered chatbots for retailers, financial services firms, and utilities. With an impressive background in the field, Tim is adept at separating AI hype from reality and providing valuable insights into the use cases and metrics that brands should consider when deploying AI technologies. 

Ambit's chatbots are built on the GPT-3 language model, the same cutting-edge technology that powers 'ChatGPT'. Renowned brands such as Laybuy, Glassons, and NZ Post have leveraged Ambit's chatbot solutions to tackle similar challenges, including delivering consistent customer service 24/7, even during periods of high demand caused by weather events or online sales. 

We delve into:

• Impactful Growth Strategy at Ambit
• Leveraging Technology for Sales in FY24
• How AI Transforming the sales process
• Overcoming Frustrations in Customer Service
• Balancing Embracing Technology and Market Fears
• Embracing AI-powered chatbots 

Join us for an enlightening discussion on how AI can revolutionize customer experiences, drive business growth, and navigate the evolving technological landscape. 

Check out Tim: 

In this episode, we are thrilled to have Jay Pottenger, General Manager at EQ Minds, as our guest. With a wealth of experience in the field of productivity and wellbeing, Jay brings highly practical strategies to play on your A game. 

In this episode of the Redefining Sales podcast, we talk about:

• Setting the Scene: Learn about EQ Minds and their transformative work in unlocking human potential.
• Explore the essential elements that contribute to high-performance.
• Boosting Productivity through a High-Performance Lens.
• Busting the biggest productivity myths.
• Recognizing burnout warning signs and taking action.
• Kickstarting new habits and maintaining consistency.
• Jay’s go to strategies.
• Rituals for Mindset and Well-being 

Jay has worked with renowned organizations, including Westpac and Deutsche Bank, where he held key business development and leadership roles for 15 years. At EQ Minds Jay has worked with high-profile clients such as eBay, Estee Lauder, Woolworths, and IAG. 

In this episode of the Redefining Sales podcast, we have Roger Vertannes, the Founder of Leadership Counts and a renowned Certified EOS Implementer™. With a philosophy of being true to oneself and surrounding oneself with great people, Roger brings knowledge and experience to help entrepreneurs achieve their desired results in business. Having managed a family-owned logistics company and co-founded a UK sports enterprise, Roger's expertise in leadership, management, and building high-performing teams has assisted leaders of over 400 companies to reach new heights.

As an avid football enthusiast, Roger has coached numerous young players and contributed to the growth of Abbotsford Juniors Football Club in Sydney. By sharing the EOS Foundational Tools with the club's executive, they successfully achieved their three-year vision of constructing a new $2 million clubhouse and expanding their playing facilities. Additionally, Roger enjoys playing golf with a handicap of 20.

In this captivating episode, listeners can expect to gain valuable insights on various topics, including:

• Best recommendations for laying solid foundations in preparation for FY24.
• The EOS approach to maximizing the outcomes of team offsites and kick-off meetings.
• Strategies to enhance execution and ensure the realization of a great system.
• Techniques for strengthening the alignment between different teams, particularly in sales and marketing.
• The initial steps to implementing EOS into one's business for transformative results.

Join us in this episode of the Redefining Sales podcast as we tap into Roger Vertannes' expertise and unlock valuable insights into FY24 planning, overcoming business challenges, team alignment, and the power of EOS.

Check out Roger:

Welcome to this episode of Redefining Sales! Get ready for an exciting conversation with Kevin Ackhurst, the JAPAC Head of Sales at HubSpot.  

Kevin is a true expert in driving business performance, building exceptional teams, and fostering diversity and inclusion. He's here to share his insights on growth strategies, revenue acceleration, and bridging the sales-marketing gap.  

Discover time-tested growth strategies and essential factors for revenue growth in 2023. Kevin reveals the emerging trend of RevOps, bringing revenue-generating teams together. Customer-centricity, innovation, and adaptability are key themes, along with leveraging data and building strong partnerships. In this episode of Redefining Sales, we explore: 

• Time-tested growth strategies 

• Crucial factors for revenue growth in 2023 

• Bridging the sales-marketing gap 

• The power of RevOps and uniting revenue-generating teams 

If you're looking to boost sales and accelerate revenue growth, this is a must-listen! Join us as we tap into Kevin's wealth of knowledge and experience in driving success across JAPAC. 

Check out Kevin: 

Are you ready for another exciting episode of Sales Redefined? We sure hope so, because we've got a real treat for you today! 

We were lucky enough to sit down with two truly inspiring Aussie entrepreneurs: Jenny Daniher, the co-founder of Garlicious Grown, and Mark Langlands, owner of L&W Sports Communications Pty Ltd.  

And you won't believe how they got here... Thanks to American Express and Qantas Business Rewards, they were able to experience a one-of-a-kind Business Class mentoring journey! 

 
Here are the key insights from the conversation:

1. Why juggling five balls is overrated and you should focus on one.
2. How to identify the right team members and how to attract and retain top talent.
3. Why you need to create a clear roadmap to achieve your goals.  

So, what are you waiting for? Boil the kettle and get your earphones at the ready. Happy listening!  

Check out Jenny Daniher:

Welcome back to another episode of Sales Redefined! With special guest, Sinead Connolly, the trailblazing founder of Lotus People, a recruitment agency that's been turning heads since 2015.

Sinead is a true champion of people, with a laser focus on creating a highly engaged, high-performing, and supportive team culture. She believes in prioritising balance, culture, learning, and development, as well as adding value to clients, candidates, and her team.

Joining the industry at 23, Sinead fell in love with recruitment, relishing the human aspect, the relationships that can be forged, and the level of trust people put in you. She adored the industry but identified a gap for an agency with a fresh, unconventional approach. When Lotus People made its debut, it was a breath of fresh air, breaking the mold of traditional, corporate agencies that lacked personality.

She wanted an agency that cultivated high performers but also supported them by creating a genuine emphasis on work life balance, wellness and health and she is proud to have achieved this!

On this episode of Redefining Sales, we got the inside scoop on:

• How Lotus People became a multi-award-winning agency
• How to adapt your sales strategy after covid
• How to hire and retain top talent in a competitive market
• How to stand out from the crowd in an interview

We can't wait to dive into the world of recruitment and leadership with Sinead and get her insights on how to build a successful team and create a human-focused workplace. So, sit tight, buckle up, and get ready to be blown away!

Welcome to another episode of Redefining Sales, where we bring you the best sales gurus and thought leaders in the game. This week, we're thrilled to have Cameron Buckley, the APAC Regional Director of Trustpilot (LON:TRST), a Danish-founded online consumer reviews platform that's crushing the competition.

Cameron's got over two decades of experience in marketing, sales, and general management, working for tech companies across the globe. He's held senior leadership roles at global and local tech businesses like Isentia, MessageMedia, Bugwolf, and APositive, to name a few.

But Cameron's not just a sales superstar. During his time at Isentia, he played an integral role in growing the business from a market leader in Australia and New Zealand to an Asia Pacific leader, with over 700 employees across ten countries in just seven years. And as Chief Commercial Officer at APositive, he helped turn the business into a leading Fintech in ANZ, earning recognition as a Fast 100 company by The AFR in 2020.

On this episode of Redefining Sales, we got the inside scoop on:

• The secrets to high-performance sales
• The factors that drive growth
• How to bridge the gap between sales and marketing for better ROI
• Plus, Cameron shares his high-performance habits and non-negotiables for success.

This week on the Redefining Sales podcast, we were joined by Shant Soghomonian, Channel Director of Dell Technology,

Shant has extensive experience in developing sales teams, new markets with channel partners across Asia Pacific & Japan, leading the sales team and channel ecosystem for DELL EMC across ANZ.

His career at DELL EMC started over 10 years, joining VMware in APJ channel leadership roles. prior to joining VMware, Shant held sales and management roles at Symantec, VERITAS and Ingram Micro – a career in the IT industry spanning over 18 years.

Shant received Graduate and Post Graduate qualifications from the Australian Catholic University, Bachelor of Information System and a Master of Business Administration (MBA) from the Macquarie Graduate School of Management (also served on the Alumni council as the Deputy Chair).

Outside of work Shant is involved in the technology startup community, including being an investment advisor to Granatus Ventures (http://granatusventures.com/) and an active member of the Australian Armenian community and Chair of Australia Armenia Media, Australia’s leading Armenian media organization.

In this episode of the Redefining Sales podcast, we covered:

• Strategies to priority for 2023
• IT Industry for 2023
• The non-negotiables for a successful channel model?
• Approach innovation in a large corporate
• What’s your lens on effective sales in 2023?
• For anyone looking to progress into senior leadership roles, what would be your advice?
• As a Sales leader what do you look for in high-performance sales teams?
• What’s been one of the best investments in your development you’ve made & why?

Check out Shant:

This week on the Redefining Sales podcast, we were joined by Paulo Mpliokas, Director at Olympus Technology Services.

Paulo is a skilled IT specialist from Australia who is committed to giving his customers actual business results.

One of the most gratifying and difficult experiences in Paulo's career has been managing and expanding an IT services company situated in Sydney, Australia. Paulo works with a remarkable team of committed, diligent, and experienced IT experts.

He strives to teach his staff, their clients, and their business partners the lessons he has learned during his career because he loves what he does every day.

Paulo has earned the respect and support of his coworkers, business partners, and clients by being trustworthy and diligent, and he is committed to accomplishing both individual and group goals. In his professional endeavors, he is consistently moral, just, and understanding.

In this episode of the Redefining Sales podcast, we covered:

• Unpacking 2-3 contributors to growth
• How to navigate a hypergrowth journey and manage to scale at speed?
• How to build that culture?
• What to look for in high-performance teams.
• 2023 trends for the IT industry

Check out Paulo:

This week on the Redefining Sales podcast, we were joined by Melanie Cochrane, Group Manager Director A/NZ, Equifax.

Leading a diverse business that plays a pivotal role in the A/NZ economy, Melanie is responsible for solutions spanning Consumer and Commercial Risk, Fraud Prevention, Identity, Verification and Ratings, across a range of industries including financial services, telco & utilities, automotive, property & construction, insurance, retail, professional services and government.

With over 25 years in Financial Services, Melanie has a diverse background in cultures and leading businesses in the US, Australia and Asia. Melanie is passionate about customer advocacy and has led large scale global digital transformation programs, new disruptive digital payments and third party partnerships. Throughout her career, she has driven diversity and inclusion initiatives, focusing on developing talent and an inclusive culture.

Originally from the UK, Melanie completed her Business Studies degree at Brighton University, and is a Graduate of the Australia Institute of Company Directors.

In this episode of the Redefining Sales podcast, we covered:

• How to navigate getting comfortable with being uncomfortable?
• How to lead teams and businesses through major transformation and change
• The digital transformation journey
• Customer Centricity
• The go-to strategies to turn up the volume on growth
• How to navigate the strategy / execution gap
• Why you should be focusing on your superpower

Check out Melanie:

This week on the Redefining Sales podcast, we were joined by Sue Langley, CEO and Founder of the Langley Group.

Sue Langley is a keynote speaker, global consultant and positive leadership expert. Sue specialises in the practical applications of neuroscience, emotional intelligence and positive psychology, synthesizing science and research into simple, practical tools that anyone can use.

Sue has taught thousands of business leaders, coaches and consultants how to create positive work cultures and harness the brain's potential. As Academic Director of the Langley Group Institute, Sue created the world’s first nationally recognised Diploma of Positive Psychology and Wellbeing. She has a Masters in Neuroscience of Leadership and was a featured expert in the hit ABC TV series Redesign My Brain and in the award-winning documentary Make Me a Leader

In this episode of the Redefining Sales podcast, we covered:

• What Sue and The Langley Group are seeing emerge as priorities for leaders in 2023.
• How positive psychology can benefit organisations?
• How can we embrace and thrive during change and transformation?
• With talk of recession, how do we thrive in time of “uncertainty”?
• How do you create alignment between teams and align for 2023 goals?
• Why EI is important for the sales profession? How do we build our EI?
• How do leaders help their teams to flourish?

And just like that, we're off..... 2023 is here!

Consider this episode your best friend for 2023 growth strategies and trust us when we say this one is not to be missed.

We're a little bit biased to say we're bringing you the best experts who, between them, have delivered more than $1 BILLION in sales; our "guests" this week are Sales Redefineds' very own Abbie White (CEO), Leah Harley (Sales & Marketing Campaign Manager) and Clare Howard (Guru Sales Consultant).

We've done the leg work for you (you're welcome) and consolidated the top 8 growth trends you need to know for 2023.

In this chat we unpack:

• The best recession-busting strategies businesses will be using in 2023
• Growth trends we are seeing the most success with
• The growth trends that are ramping up... fast! Get on the front foot now, and don't say we didn't warn you.
• The latest research on growth trends from the most trusted research sources such as Gartner, LinkedIn and Forrester
• Trends are worthless without action! We share our highly practical top tips to strike into action and execute each trend.

This week on the Redefining Sales podcast, we were joined by Sharon Williams, CEO and Founder at Taurus.

Sharon is a pioneer in the Australian agency industry and a Fellow of the Public Relations Institute of Australia. In 1995, after a successful career in marketing and management across the UK, Europe and Asia, she established Taurus, a boutique integrated marketing PR agency. Taurus has since gone on to help over 1000 businesses.

As a highly experienced and entertaining public speaker, Sharon’s presentations have won praise at conferences, and expos. For six consecutive years, she has been the keynote speaker at the international Special Event Conference, the USA’s premier annual show for event professionals and the GRIGA Conference in China.

In this episode of the Redefining Sales podcast, we covered:

• The Bullseye Methodology
• The things you don't do that speak volumes in PR
• Building your brand on LinkedIn
• Why Marketing needs a Rebrand - it's boring!
• Don't be something you're not on LinkedIn
• Mindfulness on LinkedIn

Check out Sharon Wiliams:

This week on the Redefining Sales podcast, we were joined by John Foong, Chief Revenue Officer at Domain.

John has had a remarkable career to date, spending 12 years at Google in go-to-market leadership roles, where he oversaw the multibillion-dollar global partner/agent sales team for Google Cloud. He’s also worked for the likes of Uber, and McKinsey & Company in Sydney.

He recently joined Domain and is responsible for accelerating Domain's marketplace strategy across the Residential, Commercial, Developer, Media, and Agent Solutions businesses, as well as leading the Go to Market, Sales Operations, and Customer Experience teams.

John has a Bachelor of Commerce honours degree from the University of New South Wales and an MBA/MA (Education) from Stanford University.

As you can see, we were pretty excited about getting the opportunity to chat with someone of John’s calibre. In this episode of the Redefining Sales podcast, we covered:

• How do great organisations scale
• Remarkable sales strategies
• Why investing in your people is paramount to success
• What’s changed in sales post-COVID?
• Digital transformation
• Why F2F is still the real deal
• The significance of trust in sales

Check out John Foong:

This week on the Redefining Sales podcast, we’re joined by James Campbell, Regional Manager, Australia and New Zealand at SnapLogic.

James Campbell is Regional Manager, Australia New Zealand at SnapLogic. With nearly two decades of experience, James is a seasoned B2B tech leader with a strong track record of managing high-performance teams while consistently delivering against key business objectives. James thrives on helping customers derive immense value from SnapLogic technology.

In this episode of the Redefining Sales podcast, we cover:

• How to kickstart your career in IT sales
• Think BIG for success
• Corporate social responsibility
• Experience-based marketing
• The importance of a mentor
• Data-driven sales, and why you shouldn’t sweat the small stuff!

Check out James Campbell

Jo Gaines has spent over 20 years working for and with technology and media companies. Since 1999, she has worked for various digital-first companies and networks, including Krux, CBS, Yahoo, Kidspot, Sensis and Salesforce.

As Area Vice President, ANZ, Retail & Consumer Goods, Salesforce, Jo leads the company’s business development and go-to-market for the Retail and Consumer Goods industry. She is a thought leader and industry advisor and has been at Salesforce for 7 years following the Salesforce acquisition of Krux in 2016. Prior to joining Krux to build out their APAC business (which was acquired by Salesforce in November 2016), she served as chief revenue officer at Brandscreen, an independent demand-side platform provider where she managed the Australian commercial and marketing team supporting more than 80 active accounts. Prior to Brandscreen, she was the GM of consumer brands at CBS Interactive and Sales Director at Yahoo!7. Jo also launched and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specialising in optimising and monetising digital assets for brands.

We recorded this episode last August and we cannot wait to share this with you.

In this episode of the Redefining Sales Podcast we explore:

• Leading a hybrid workforce
• Why industry-aligned sales teams are now essential
• How to sell effectively from home
• The future of sales
• AI for sales
• Data-driven selling
• Love languages
• Smarketing for success
• Storytelling in sales

Check out Jo Gaines:

This week on the Redefining Sales podcast, we’re joined by Adam Furness, Managing Director at impact.com.

Adam has been working in media and advertising for nearly 20 years. With experience across radio, TV, and digital media, he has a passion for tech-based start-ups. Adam has held senior leadership roles in sales, strategy, business development, and cross-platform media at Southern Cross Austereo, Macquarie Radio Network, MI9 (formerly ninemsn, a joint venture with Microsoft) and RhythmOne.

He joined impact.com in 2018 as Managing Director APAC and has grown the business from a team of four to a team of over 80 employees across the region, as well as expanding into China and Japan.

In this episode of the Redefining Sales podcast, we cover:

• Irrational customer love
• Why you need to learn quicker than everyone else
• The key to building successful partnerships
• How great partnerships will help your business to grow
• Why Infotainment is the key to successful content
• How to build a high-performing sales team, PLUS so much more.

Check out Adam Furness:

Abbie White is one of Australia’s most dynamic sales experts, she brings a refreshing approach to redefining sales in a digital age. Abbie’s superpower is igniting teams to play a high-performance sales game. Teams will be empowered to execute highly practical sales strategies.

With over 15 years of sales experience, Abbie’s proven track record includes the delivery of over $500M in sales. She is the CEO of Sales Redefined, this gives Abbie the ability to share her firsthand tried and test formulas on what is delivering results today.

Prior to Sales Redefined, Abbie was National Sales Manager at IBM, where she catapulted a $100M AUD portfolio.

In this episode of the Redefining Sales podcast, Abbie explores the Future of Sales. It’s a whistlestop tour in under 30 minutes, and she covers:

• The future sales landscape
• How and why B2B buyer preferences have changed and how this impacts the traditional role of the sales rep
• SMarketing and its role in delivering a seamless digital journey
• The digital sales funnel
• Data-driven sales
• AI-driven sales, PLUS so much more.

Rohan Persaud is the Director of Channels and Alliances at Sisense. Rohan has over 20 years of experience developing successful partner ecosystems and driving sustainable client business growth across Australia and Asia Pacific.

This episode is jam-packed and full of fascinating insights and learnings from Rohan. Our discussion touched on:

• How to get an ROI from your data
• Data-driven decision-making in sales
• How to start your data transformation journey
• Advice for new sales reps and easy ways to win!
• Non-negotiables for success
• The hottest opportunities for businesses in FY23 and so much more!

About Sisense