But That's Not Important Right Now

Here I am testing VDO.ninja and no one wanted to jump on to have a chat with me. Ah well, The Live on Facebook event went pretty well, just me taking comments from people, answering questions and venting about the state of the industry. As usual. Thanks for listening, please subscribe and like this video. Also see my portfolio here: https:behance.net/reiddesigns and buy an original framed print from https://www.nativemirror.com/artist/ian-reid/ for you or your special someone. It's all local and no need for shipping charges to "bring it in". Find me on Spotify and Apple Podcasts But That's Not Important Right Now!

Happy All Souls, Halloween, all of those things. This week I am joined by Natasha Gill, artist extraordinaire with her dinner and a conversation about being terrified in the agency. It's more about trauma and dealing with toxic situations. This was originally taped on Facebook Live. This is the edited cutdown version. Hope you enjoy it. Thanks for listening! But That's Not Important Right Now a Podcast on advertising. Like, subscribe and share. Thanks

Happy Divali all! This episode Q D Ross and I talk freeze dried Tomato Choka, writing radio scripts with organic action in mind, Peardrax and a host of other things. This is the world of Caribbean Advertising, and things are changing, listen to find out. I hope you guys stick around for the next few episodes. I thank everyone so far who have suck with this silly Podcast about my experiences working in the crazy world of caribbean Advertising. I hope people come away with some valuable insights, advice and it helps with the daily grind. But That's Not Important Right Now. Please hit that like button, subscribe and share. Thanks.

What happens when a sausage company had to do damage control? We get to the meat of the issue of Public Relations and how it overlaps the business of Advertising and Marketing. We also touch on race in movies, such as Richard Pryor in the Toy and Dan Aykroyd in "blackface" in Trading Places. I put on my worst Jamaican accent and Jarrod waxes philosophically about the political situation in the country. We're not political, but it does impact on working in the industry. All this and working in Woodbrook in MadAvenue in this week's episode of But That's Not Important Right Now.

In the essay "Advice, like youth, probably just wasted on the young" by Mary Schmich, immortalised in the the Baz Luhrmann song "Wear Sunscreen" She likens Advice as ". . . a form of nostalgia, dispensing it is a way of fishing the past From the disposal, wiping it off, painting over the ugly parts And recycling it for more than it's worth." Well our advice to writers and admen and producers of content is, go easy on the Nostalgia-baiting! Using Nostalgia as a sales technique becomes old very quickly. Do you remember "Green Sands"? Sure, where is it now? All this and more, including 100 years of Crix and 100 years of Angostura Aromatic Bitters in this week's episode of But That's Not Important Right Now. A Podcast on Advertising! 

Thanks for listening and as always leave us a comment, if you're new, subscribe and like us. Thanks for all the support. 

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Discussing the controversial topic of Race, Culture and Religion when it comes to Caribbean Advertising and casting for such campaigns. We talk about how it was and how it is and how its going. Things have improved, but it can still be better. Welcome back to another episode of But That's Not Important Right Now. A Podcast on Advertising in the Caribbean. Join Jarrod and Ian as we discuss topics affecting and involving the small community of advertising people.  Thanks for listening, like subscribe and share to help us grow.  Podcast links: https://bit.ly/btnirnpod | https://bit.ly/spbtnirnpc Support the channel here: https://bit.ly/payInow

In this our final episode of Season 3 we talk the idea of the white faced minstrels we find in Trinidad offices. The problems you find working in toxic environments and some advice. While we drink our coffee and water we also wax philosophical about the good times we had working at The Agency. RIP Keith Francois, Media Manager at The Agency back in the day, and a summary of the best episodes in the last year that BTNIRN has been around. This was filmed live at Rituals Maraval and streamed on Facebook. Shoutout to all our listeners, You can also view our ugly mugs here on YouTube: https://youtu.be/_n4JH8bh-w8. We will be back in September. In the meantime if you're new and now hearing and seeing us for the first time. . . please do subscribe and share us. We'd like to grow. Also hit us up a tweet on Twitter @ReidDesigns and @JarrodButts. Thanks!

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This episode dedicated to the memory of Keith Francois.

Jarrod Butts and Ian Reid, former Advertising employees, talk about construction, building and advertising. The kind of radio ads that could have been great but ended up being poo. The old tag line of a hardware "Know how yuh finishing" starts off the conversation in this episode. The use of celebs to hawk brands, Beyoncé, Rihanna, Lebron and the testicles of Devastator. We also discuss why car radios still have the AM band, yes it's very interesting. This and more in a very late edition of But That's Not Important Right Now!

This is the penultimate episode. We will be taking a break till September and will be doing a live show on Wednesday this week. So come join us! https://fb.me/e/1qBA5PA6N This will be uploaded to the podcast the week following, so if you miss it you can come back and listen! We love all our subscribers! Thank you for listening and supporting our channel!

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End music "Under Pressure" by Michael Kobrin: https://www.youtube.com/watch?v=I06pI8VtQd4

After a tumultuous couple of weeks with industry shock after industry shock we decided to just talk about . . . nothing. Well not nothing, Jarrod talks about his life as a radio man and we jump back into what is brand appropriateness especially during Pride Month. As usual thanks to all who listen and gave us feedback. Shout out to @audiomite for listening to us. Thanks. Also shout out to Philip Alexis on Instagram @phlex_art who's been doing some cool animated stuff in Photoshop. Yes, you heard it, PHOTOSHOP. Go check it out.  

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The joke starts with "A Chef, a Bottle of Seasoning and an Airplane walk into a bar. . . " The punchline? Its Tactless. In this episode we're re-joined by our friend Quincy Ross who regaled us with his story of the Caribbean Airlines rebrand way back in the day and the offhand, politically charged comment by the then Prime Minister. But starting the show, is the mysterious case of the "Pork is Life" comment by Chef Jason Peru and all the noise that came with it. Then as if we didn't have enough on our plate NESTLÉ hit us a two for one with their Indian Arrival Day Social Media post, food filled Tabla drums. Oh boy. . . and of course the Johnny Depp trial and all the S**t associated with it. This is going to be a fun and insightful almost philosophical episode! Like share and subscribe! But That's Not Important Right Now! A Podcast about Caribbean advertising, PR, social media and how we got from there to here, every Monday.

Follow me @ReidDesigns and Jarrod @JarrodButts and send feedback, we're starving for it.

Thanks for listening! 

Happy Indian Arrival Day! Duane Boodasingh of TriniTuner.com, the Caribbean's longest and largest online forum, joins us in this episode to talk tech. How a site for car enthusiasts led the way in showing how digital advertising has changed and developed over the years and why we still have a lot to learn. Started in the late 90's Duane's TriniTuner forums has become the go to place for car enthusiasts for over two decades. But it's not just cars, Duane and his team have created a community of people who exchange ideas, discuss issues and unlike Facebook and Twitter show how a little community can do big things without resorting to censorship and an algorithm. The forum dynamic is still alive and well in the age of microblogging and status updates. We're also joined by regular guest Quincy Ross and we talk the agency business in the age of digital. But That's Not Important Right Now! A Podcast on Advertising

Thanks for listening to the show, please follow and share with everyone. Follow me on Twitter @ReidDesigns and Jarrod @Jarrodbutts as well as on Instagram and Subscribe to our Youtube Channel, Episodes and shorts every Wednesday.

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In this episode we talk about how important it is to set boundaries with people, especially clients. If you're working for an ad agency as a freelancer or even individual clients you make it known upfront that you control the narrative, you set the rules. "No. Money Down!" is the mantra. Quincy Ross joins us this week to talk about his challenges with clients who renege on their contracts. We also talk various industry news and then segue into the recent "influencer marketing" controversy and the launch of the new Breeze product at the "swanky Brix Hotel Penthouse." What really IS an "influencer" Quincy's here to help break it down. This is an episode loaded with interesting stories and advice. Get subscribed to Jarrod (@jarrod.butts), Ian (@reiddesigns) and follow us on Twitter and Instagram. If you like what you heard sub and get notified for our next episode. Share it and help us spread the good word of Advertising life. Thanks for listening!

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We tried an experiment and we apologise upfront for the terrible quality. It's even more unappealing than before! But if you can actually catch the recorded live show here: https://www.facebook.com/ReidDesigns/videos/761158335046316 and see our two beautiful craggy faces. Of course we don't have a proper mic cause well, it costs money! But we didn't let that stop us for having a fun time. Its amazing the wonderful people of Starbucks didn't throw us out! 🤣 In this episode we chatted about the Flow account going back to The Agency and what happened the last time it was there. Also we give shoutouts to our listeners and read some comments. We also meander through the life that is working in advertising. So thanks for listening to this horrible podcast! We're working on a better live show. But if you'd like to send us money https://bit.ly/payInow we would be greatly appreciated, daddy needs a new pair of everything, including a Good microphone. But That's Not Important Right Now!

There are consequences. Dire ones. We, Jarrod and I bring on our friend from AgencyLand Kimberly to reminisce about campaigns gone by. Kimberly spills the beans about hearing about Ian even before she joined The Agency, this should be fun to hear! Jarrod talks about the Social Media Post that went viral for all the wrong reasons and we discuss more about the personalities we find in Your Agency. Who are the people in your agency? But That's Not Important Right Now! A podcast on advertising.

Thanks for listening, and please do share, like and subscribe. Follow us on all the Socials. @ReidDesigns and @JarrodButts and send us a DM if you think we're lying about anything. :) I swear we're not making this shit up. I swear!

New episodes every Monday and Wednesday on youtube.

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What does this mean? Well in this Episode we are joined by our illustrious partner in advertising mayhem, Quincy Ross to talk once again about advertising of yesteryear. Yesteryear sounds so far, but it wasn't. Only a few years ago we were looking forward to the latest Absolut Vodka press execution and why its seems less relevant today in the age of digital advertising. We critique Kendall Oil's social media offerings and Google ads. We read some comments from you the fans, also gatekeeping by the the kids when buying cereal and the prizes you got. Anyone remember Zero Heroes?! We do! and Garbage Pail Kids trading cards. Can an ad be an NFT? Who knows? All this and more in this here episode 15 of But That's Not Important Right Now! A podcast on advertising in the Caribbean. 

Do you want to hear more song renditions by Ian and Jarrod? bit.ly/PayInow and we'll do it.

Follow us on Twitter @jarrod.butts @reiddesigns and like subscribe and share this podcast to all your ad friends who need a laugh, You are not alone!

Our copywriter friend Randall joins us to continue to build our fictitious agency, Dungeon Master DnD style! It is the ultimate goal of this podcast to publish in book form, our experiences working in advertising in the Caribbean. It's been one year since we started this podcast and we thank all our followers and listeners. I know we can be "unappealing" and maybe a bit boring, but we thank you for sticking with us! So who are the people in The Agency. After our last episode we solidify some of the individuals you find in a typical Caribbean Ad Agency. From the absentee owner, the Paranoid CD and the permanently happy and ultra positive Account Executive. It's going to be a blast. So if you're stuck in traffic, or just listening to us with your morning coffee then we hope you have a good day. But That's Not Important Right Now! Subscribe, like, share and all that stuff.

Follow us on Twitter @jarrodbutts @reiddesigns @randzisumz

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Yes we had to talk about it. You may have had your fill of Will, but it's all about the brand and being part of the public conversation. Should you advertise using culturally relevant memes? It's all about tone and your brand DNA. We certainly don't think you should call your new product the "Little Person Pastry" but hey, if it works! We are joined today by our friends Quincy E Ross, Natasha Gill and newcomers Joshua Awai (IG @dlivingroom_) and his bud Nicholas Joseph (IG @639media). If this is your first time here, thanks for joining us. This is the podcast about advertising in the Caribbean. Jarrod Butts and Ian Reid, old school advertising people, talk about old school ad agency life and we bring in people to talk about new digital media. There's something here for everyone. But That's Not Important Right Now! If you like listening to us, share with your friends, subscribe and hit that bell. We appear every Monday to make your week a little more bearable. 

Follow us on Twitter @ReidDesigns and @JarrodButts.

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Thanks for listening.

Q D Ross and Anthony Burnley join Jarrod and Ian in a discussion about the changing face of the ad agency business. We're moving into a post-pandemic world after two years using remote work. Suffice to say people would rather not brave the traffic and work from home. Bosses have other ideas. "We shouldn't be talking about time, we should be talking about productivity" says Anthony and he's right of course. The old agency model bills by the hour. We need a new system if we're to survive. One of many talking points in our discussion. This was taped in front a small group of live participants on Facebook. Thanks to all who participated. Please share and subscribe. 

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Thanks for listening.

If you are one of those people who think that winning awards is the key to success, this is the episode for you. We share our thoughts on how to level up in the advertising game. HINT: Winning awards for the agency isn't it. You should always be open to learning and finding new skills and never stop trying no matter what happens. Damion and Natasha join me, Ian and my cohort in creativity Jarrod, to talk about things like becoming a robot mid podcast taping, why becoming stagnant in your job is a real deal, Star Trek quotes and more. This is the podcast about working in the Ad Agency Business. We have a request for our long time listeners Share this with your colleagues. Even if you agree with everything (and we hope you don't, cause that would be boring) we're asking you to share this one. Far and Wide. Thanks for listening and supporting us. Follow us on Twitter and Instagram @JarrodButts @ReidDesigns @tashagill and @damionstbernard. 

If you'd like to contribute financially to the channel https://bit.ly/payInow and thanks.

This week we start out on a trajectory out of our earthly bonds, but then we come back again all knowledgeable and shit about Ad campaigns. Jarrod and I talk about ideas and ideation. Yes they cost money. Yes the idea is best revealed in the execution, but before we can execute something (it's a scary word isn't it) we have to come up with an idea. It's not as easy as it sounds. We have come up with some real zingers of an idea, even talk about Mastercard's Priceless Memes and Holiday Inn's "It won't make you smarter but you'll feel smarter" Campaign (https://www.youtube.com/watch?v=eHCTaUFXpP8) and Geico "I saved a ton of money" ideas. Got Milk tho? (https://www.youtube.com/watch?v=NKllfrSvrE0) We also talk about the bad ideas that led to even worse executions (cough cough *Giant Cockroach!") and why sometimes it's just best to leave the client to torpedo their own campaigns by themselves.  . . Remember Angostura XS? Yeah no one does. But That's Not Important Right Now! A podcast on Advertising and Marketing. Its fun, come listen and leave us a comment and subscribe. Thanks for listening!

Follw us on Twitter @ReidDesigns and @JarrodButts 

Email us at ian@reiddesigns.pro

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Quincy Ross and Anthony Burnley, communicators and salt of the Earth Carnival enthusiasts come on our show to school us on what Carnival in T&T is and what it CANNOT be. We talk about where the art form of the "brand Carnival" needs to be in this the "New Normal" and that really, we are never, ever, ever getting back to "normal". All of this sparked by the selling out of costumes by Tribe Carnival for 2023. Are we even SURE we're having a Carnival for 2023? We'll see. All this and more (Ukraine, Pootin and the rest) with Ian Reid (@ReidDesigns) and Jarrod Butts of 103.5 Platinum FM In The Morning (@JarrodButts) on this week's episode of But That's Not Important Right Now! If you're new thanks for listening, if you're coming back again, you like punishment (kidding) and we appreciate it! So go share it and tell your ad friends. This is the podcast about advertising and marketing. Contribute here https://bit.ly/payInow and subscribe!

It’s all about CONfidence. The CONviction of the sale, CONstantly pushing the envelope of creativity. We could go on, but we don’t. We talk to Asma Ali Creative Director at Ogilvy Caribbean about the recent spate of shows and documentaries about con artists. We discuss the ability of advertisers to “con” us into buying stuff we sometimes don’t need. We talk 'bout working in the agency which in the case of MadBird is in itself a con. But That’s Not Important Right Now. Just go listen to the whole thing and leave a comment. What do you think about MadBird and the art of the Advertising “con”?

Here's the link to the MadBird story: https://www.bbc.com/news/uk-60387324

Follow us on Twitter @ReidDesigns and @JarrodButts. Follow Asma on IG @auzzysworld Follow Jamilla Bannister on IG at @jamilabannister

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Thanks for listening!

We're joined by Renaissance Woman the Great Natasha Gill, Artist, Businesswoman and all round awesome lady in advertising. Natasha lays down her experiences working with us at The Agency. This is the Rant session. We get all salty (even the chocolate ones in the shape of balls), pissy and spill the coffee beans about the shortfalls of Caribbean advertising agency management in the last two decades. But it's not all depressing stuff, we got some good stories in here as well. So grab the tea, coffee and the alcohol and listen in to two guys and a girl talk about your favourite subject. Advertising. What's that? It's how you sell a product, But That's Not Important Right Now! 

Follow us at @jarrodbutts @reiddesigns and @natashagillart on Instagram. 

Have a complaint? We don't care. Well yes, we do, so send me a DM or email me at ian@reiddesigns.pro and let us know what your beef is.

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Thanks for listening, share, subscribe and like us.

Ian is still suffering the effects of the flu. No not the rona. And so is Jarrod. Sí. We're both hacking up cough balls and talking about cough remedies. So this one is a short one. In which we talk about annoying radio voice talents, being afraid to talk on a podcast or in public (it's called Glossophobia but that's not important right now) and the pizzeria from abroad who made the calzone Batman post that had everyone confused. All this and more in a short truncated half hour edition of: But That's Not cough cough coughhhhhhhh. . . roll tape. . . weezer

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if you'd like to be featured or come on a chat with us, drop me an email at ian@reiddesigns.pro

Thanks for listening, we're also on Youtube: https://bit.ly/btnirn-ytc new episodes posted every Wednesday morning.

This is our funniest episode yet, from talking about the Home Dick: Vibrating Brown Chair, to the mispronunciations of Paradigm. Wait till the end when Jarrod drops a bombshell revelation! We also talk about the Harlem Shake. You want to see Jarrod with ladies pumps do the Harlem Shake. . . Of Course you Do! Then look no further, Go here: https://www.youtube.com/watch?v=4bwfiqzc3K0 You don't want to miss this episode. Shout out to our friends Radha Singh of All Things Rock, Huckleberry Media's (https://twitter.com/notanadagency) Kieran Khan and of course all our listeners. As usual follow us on twitter @reiddesigns and @jarrodbutts and we always welcome suggestions and comments. If you'd like to contribute to the podcast we have a link for that here: https://bit.ly/payInow

So welcome back. We tell ourselves. This is Season 3! It's our first ever look back then forward episode. The first for 2022. As usual we talk a lot of crap but in the end we hope you feel a little better about your day and we hope you have a great week! In this episode we talk about Political Advertising, a look again at the polariasing aspects of social media and how its harder and harder to sway people from their brands. But of course, That's Not Important Right Now. 

email us you suggestions at ian@reiddesigns.pro

drop us a tweet on twitter @reiddesigns and @jarrodbutts (yes that is his real name!)

if you'd like to contribute in some way please go here https://bit.ly/payInow and as always thank you for listening!

Merry Christmas to all our listeners! This week we talk about Agency Christmas Parties and our experiences working during Christmas. We host a bevy of guests: Q D Ross, Anthony Burnley, Romauld Castillo of Voicettpro, Asma Ali, Creative Director of Ogilvy Caribbean, Tracy J Hutchings, Antony Scully of Scully Photography, and of course Jarrod and myself, Ian Reid of ReidDesigns.pro. This was originally a live Facebook/Twitter/and Youtube event and this is the edited version. Alcohol: The cause of and solution to all life's problems! Ad people and alcohol is both the problem and solution. In this episode we talk about how Alcohol forms part of the everyday experience of ad men especially during Christmas. We also delve into product launch experiences and the expectations of working during the season. Thanks to all of our listeners and followers and fans this year. We'll be back in the new year with more stories from the cubicles of The Agency. We appreciate all the feedback and comments and we hope to do more things in 2022. So please share and let your friends know and remember! But That's Not Important Right Now!

Contribute to the cast here https://bit.ly/payInow (thanks!)

Follow us on Twitter and Instagram: @reiddesigns @jarrodbutts!

Check out my opensea project here: https://opensea.io/ReidDesigns

. . . But it may be a Turkey! In this Episode we bring on Quincy D Ross to chat with us about associations. What's that? It's a group of like minded individuals who come together to uplift themselves. But That's Not Important Right Now: A podcast about advertising where two guys Jarrod Butts (@JarrodButts) and Ian Reid (@ReidDesigns) talk weekly about our experiences working in advertising in the Caribbean. We have an open call for anyone in the Advertising Association to message us on any platform to rebut or agree with anything we've said here. This is a long standing request by many guests to "talk about the AAATT", well we've done it and it's not all doom and gloom. We got some great ideas and suggestions. As usual please share with your colleagues and if you agree or totally disagree leave a comment or let us know on Twitter. If you'd like to help us with our podcast in other ways then please consider contributing to our paypal. https://bit.ly/payInow we need a fresh pair of everything (Mics, Zoom subscriptions, and so on) We will give you a shout out and be eternally grateful. Thanks for listening!

Join us on Wednesday 1st December 2021 for our 1st ever DIGITAL CHRISTMAS PARTY! We're going Live on Facebook (facebook.com/reiddesigsn.pro) and Twitter from 6:30pm. BE THERE we'll be having previous guests, drinking sorrel and ginger beer and well. .  beer, and other psychedelics and talking about past agency Christmas parties! So come join the fun!

This podcast is about advertising. You really need to have a thick skin to work in advertising. A friend of mine said "My dream was to work in The Agency" and I said "Sigh. . . mine too" Sadly dreams sometimes get destroyed on the harsh rocks of reality. After 20 years working in advertising Jarrod and me, Ian, lay down the stories that make up this Mad, Mad World of Caribbean Advertising. This episode is about radio ads that are terribly produced. . . we're watching you "Price vs Taste" spot! and attention to detail when doing TV commercials. With social media even the slightest slip up can spell a certain amount of disaster. Red vs Green. Did I mention I am doing NFT's now? check it out here: https://opensea.io/ReidDesigns so head over and buy some art. Thank you for listening and subscribing. We always welcome suggestions and comments. So hit us up on Twitter @reiddesigns and @jarrodbutts. Drop me an email ian@reiddesigns.pro. Share the wealth and tell your industry friends. But That's Not Important Right Now!

What happens when The Agency becomes Shocked Awed and Dismayed? We have a new Acronym! Don't get SAD. Get restitution! what's that? Well it's demanding pay for services rendered, But That's Not Important Right Now. Jarrod and Ian talk to eminent photographer and good friend Antony Scully about working for The Agencies and on being a photographer in this new age of technology. We also talk about Friedrich Wilhelm Nietzsche. . . no not him. The one with the niches. But That's Not Important Right Now, a podcast about the craziness that occurs in the ad industry in the Caribbean. We thank you for listening. Please subscribe and hit that notification on your podcast setting app thing. Follow Jarrod on Twitter @JarrodButts and Ian @ReidDesigns. If you'd like to help us out with our podcast you can contribute here https://bit.ly/payInow we're also on youtube. https://bit.ly/btnirn-ytc where we post shorts and other interesting snippets from our shows. Have a Creative Day! 😄

Its Divail. Or at least it was when we recorded this. So we took a deep dive into the marketing of the season. The stories behind some of the work Ian did on KLIM and the "other" milk brand. How contrast works (you can only get light from darkness) and the evolution of that Big Red Dressed Fat Man. What this? What's This? to paraphrase Jack. This is Episode 12! Join Ian and Jarrod, two guys who used to work in an ad agency telling our stories and having fun doing it. But That's Not Important Right Now! Please do subscribe for more, leave us a comment and share. It will help us out a lot. Also follow us on Twitter and Instagram @reiddesigns and @jarrodbutts. We would appreciate it if you would also help us out by contributing to the channel. https://paypal.me/reiddesigns Thank you. You WILL receive a shout out and thanks on air.

If you'd like to guest star please email me at ian@reiddesigns.pro

If you'd like to sponsor please email me as well. Thanks.

Joining us this week is Tracy J Hutchings again, to proclaim what a creative does and what an Ad Agency is for. We talk about cigarette advertising back in the day and how the approach to advertising is fighting an uphill battle against the algorithm and science. A creative is there to add that little secret sauce to a marketing campaign, and sometimes the data can only tell you so much. You need an Agency or Creative like us to help guide you and provide that organic human touch. In this episode we also shout out our friend Jamilla Bannister and how she had to deal with a locked business Instagram account and why your brand and product needs to be unique. If it not unique it can easily be stolen by the competition. You should never be afraid of your competition, but you need to learn from them and grow. Again thanks for listening and keep sharing and subscribing. :) We love you all and if you're new here welcome. But That's Not Important Right Now!

Follow us on Twitter @Jarrod.Butts and @ReidDesigns. and if you like the show please consider contributing to help us make it even better! You will get a shoutout and our eternal thanks. donate here: https://paypal.me/reiddesigns

Our story begins inside the dark denizens of what those would call a hub of creativity. Those who work there are expected to be adequately compensated. But take the recesses of a building in the dead of night, allied with the memories of the people who work there, and their collective inner vision becomes mercilessly sharp. . . their vivid fantasies meet with cold reality. And once joined, there is no escape. . . 

But That's Not Important Right Now! Episode 10 of Season 2! It's our Halloween Episode! This round we bring on Damion "Night Shift"  St Bernard, brand dev, strategic thinker and creative guru. There is a reason we call him "Night Shift". We won't spoil it here. But we have three entertaining stories from the cubicle pens of Advertising Agency reality. Have a seat, roast some marshmallows. . . and let us regale you with tales of terror from beyond the Agency grave! 

Follow us on Twitter @Jarrod.Butts and @ReidDesigns. and if you like the show please consider contributing to help us make it even better! You will get a shoutout and our eternal thanks. donate here: https://paypal.me/reiddesigns

Joining us in virtual studio is a big name in the music industry. We welcome Carl "Beaver" Henderson. Musical Auter and all round cool guy who talks about experience, music production and why agencies have gatekept the writing of quality songs for too long. Beaver has been writing, making and producing music for over 50 years. He's worked as head of the Copyright Association of Trinidad & Tobago for three terms (what fun!) and is an expert in music copyright. We also talk a bit about his Ginseng Up ad and Carib Beer and Guinness. Remember "We are the world?" he did one for Heineken that became a hit song on its own! Lots talked about in this episode! Oh and we talk about Netflix's Squid Game, because its. . . "trending". Thanks for listening and following. Find us on Twitter @jarrodutts and @reiddesigns. We're also on YouTube so go subscribe there and smash that bell!

Want to support this Podcast? We are accepting support via paypal for better equipment. So go here (https://paypal.me/reiddesigns) and help us buy a mic to do quality content! Thanks. But That's Not Important Right Now!

Randall was a Senior Copywriter at The Agency. This is is his story. From being a human vacuum to facing down the hard questions in a pitch. This one you don't want to miss. We talk about being a 20 something year old and finding your place in the working world. If you're new to the podcast welcome, returning thank you very much. Please share and subscribe. We are Ian and Jarrod, But That's Not Important Right Now. Follow us on Twitter & Instagram @jarrodbutts (he will follow back) and @ReidDesigns.

Find older episodes now on YouTube. But That's Not Important Right Now.

If you're currently stressed out and trying to get some inspiration for that new ad you have to create, we get you. In this episode we randomly talk about writing jingles that may or not be culturally sensitive and other stories from in the world of Caribbean Advertising. We welcome our guests Tracy J Hutchings and the Creative Director of Ogilvy Caribbean Asma Ali! What's "resonance"? It's the quality of evoking a response. But That's Not Important Right Now. If you'd like to put some money in my hand then paypal me at ireid2k@gmail.com. It's all good. Follow us on IG, Twitter and of course if you're new here please subscribe. Every Monday we come with a new episode. Thanks for listening!

Asma Ali: @auzzysworld

Tracy Hutchings IG: @wearetracy

Jarrod Butts IG: @butts.jarrod

Ian Reid IG: @ReidDesigns

We seem to have a love hate relationship with Clucking Chickens. This week we talk about social media writing and the fun Dick and Jane had with content creation this week. Tracy J Hutchings rejoins us and oh this one is a Clucking mess! If you haven't figured out what's Clucking wrong then you need to listen. What's a chicken? Well its a type of flightless bird. . . wait we've done this one already! But That's Not Important Right Now!

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Thanks for listening!

And we're back. Like that earworm you can't get rid of. In this episode we talk about The Agency moving after 2 decades in the same spot, the joys of scaling up an agency and the depressing lows of scaling back down. Crix, dressing in drag and taking your Pacro Water. What's that? It's a. . . you know what? Just listen, you'll find out!

Thanks for all who subscribed, please share and subscribe. We will be posting a new episode every Monday. So look out for that. Also we are reposting Season 1 on YouTube, so share our channel there as well. 

Thanks to Timmy Mora from Visual Art And Production on Youtube. Go subscribe to him as well.

Follow us on Twitter @jarrodbutts and @reiddesigns.