REI Marketing Weekly
By Josh Culler
If you're an active Real Estate Investor that wholesales, flips, holds, turnkeys, or anything in between, and you're struggling with inbound or outbound marketing, this podcast is for you. Josh Culler has been in the investing industry for 7 years and has helped over 100 investors in their marketing efforts. On this show Josh interviews actual investors that are crushing it in their marketing to share what they're doing in their actual business.
Why Niche Lists Are the Best to Market to ft. Max Jimenez
Lists are the source for you as a real estate investor to market to, but what if the lists you have are the same ones as everyone else in your market?! You have to find another way in order to get the deals that no one else can. Max Jimenez partner of the rockstar influencer Steve Trang, is running his motivated seller marketing off of niche lists. On this episode he talks about what niche lists are and why they could provide you more deals!
August 07, 2021
Best Practices of PPC for Real Estate Investors ft. Dan Barrett
Owner and operator of Adwords Nerds, a one-stop-shop for online marketing for real estate investors, Dan Barrett comes on the show to drop some major insight on doing PPC the right way! Generating leads online doesn't have to be difficult or expensive, and Dan breaks that down for us so that you can go and implement these tactics today.
July 24, 2021
The Three Seeds of Marketing ft. Chris Miles
Inside of marketing as a whole are a lot of foundational pieces that real estate investors miss out on. It's never as simple as "put a video on your website" or "make that cold call." There are foundational marketing elements that have to be included with everything you do to generate leads. Chris Miles talks to us about the three seeds inside of every marketing strategy.
July 17, 2021
Why Testing Your Marketing Is Vital ft. Oliver Seidler
Marketing isn't always about trying everything out there and continuing to pound away at what you are already doing. A large portion of what creates a good marketing strategy is testing and analyzing the testing that you're doing. Far too many real estate investors do what everyone else is doing and aren't willing to go outside of that. But the reality is that you'll never rise above your competition if you don't test other marketing methods. My guest. Oliver Seidler talks about how to utilize testing inside of your marketing and how to know when to cut off a marketing channel and when to keep pushing it!
July 03, 2021
No Lead Left Behind! ft. Cory Boatright
One of the quickest ways to break your marketing and sales efforts is to think that you always need to market for new leads! A huge piece a lot of real estate investors miss is the leads that you've already worked hard to get. Especially when you open into a new market, you have to be as efficient as possible to make sure no lead is left behind! Cory Boatright talks about what he's doing in order to stay on top in the OKC market and what he does to market in a new area he's going to invest in.
June 26, 2021
How to Get The Most out of Your Direct Mail, Cold Calling and Text Blast Marketing to Motivated Sellers ft. Mike Hambright
Marketing to everyone is the worst marketing strategy that one can follow, but while most people agree with this, they don't live it. You can go absolutely broke by marketing to "everyone" with direct mail, cold calling and texting. Even though they're relatively cheap marketing methods, it can creep up you quickly! So how do you avoid these pitfalls? Mike Hambright is a master marketer in the REI space and tells us how to be super effective and efficient in these marketing channels!
June 12, 2021
How to Recruit an Army of Bird Dogs to Bring 6 Figure Deals ft Jay Conner
If you're looking to find the best marketing strategy in bringing in motivated seller leads, driving for dollars or bird-dogging will give any marketing method a run for its money. Jay Conner talks to us about why bird-dogging is a must and where to find your army of bird dogs!
June 05, 2021
Marketing to Truly Motivated Leads ft. Raul Bolufe
What do you think a "motivated seller/lead" is? Many wholesalers get this definition wrong during their sales and marketing efforts, and there are a few reasons why fully understanding what a truly motivated seller is so important. Raul Bolufe has mastered online lead intake and sales in his real estate business and now brings those tactics to us to show how you should be marketing in order to bring in truly motivated leads.
May 29, 2021
The Journey for Motivated Sellers Inside A Sales Process ft. Rafael Cortez
The journey that your motivated seller leads take inside of your sales process is something a lot of real estate investors do not think about. But being detailed about this can be the biggest difference to close a deal or lose it! Rafael Cortez has this dialed in with his team and brings those strategies to us.
May 22, 2021
The Timeless Strategies of Direct Mail ft. Jason Hartman
Direct mail has been around in the real estate investing industry for a really long time, so does it ever change? Do the strategies change? It's no secret that direct mail is over-saturated, but the foundational strategies are being ignored by many people. Jason Hartman has been teaching direct mail for many years, so he brings his expertise to us about this topic!
May 15, 2021
Why I Don't Do Bandit Signs, Text Blasting, & RVM's ft. Jim Zaspel
My good buddy, Jim Zaspel has been in real estate for 12 years and tried just about every type of marketing you can think of. Along the way he's realized that some of the marketing channels out there for real estate investors are completely saturated so he needed to find a way to do things differently inside of his marketing! On this episode, Jim tells us why he moved away from bandit signs, text blasting, and RVM's.
May 08, 2021
How to Take Your Cold Calling to the Next Level ft. Stratton Brown
In today's marketing tactics, cold calling is among the top 3 that investors across the country are doing. So how is it even possible to stand out at all in such a saturated marketing channel when everyone in your market is doing it?! Stratton Brown comes on the show and drops some major tips on how to significantly improve your cold calling in order to hook and close motivated sellers!
May 01, 2021
The Best Demographic of Motivate Sellers ft. Phillip Vincent
You're about to find out about the best-kept secret when it comes to a specific demographic to market to for motivated seller leads! Phillip Vincent talks to us about "Mom's House," his program that bring a new way to market to the most motivated sellers you're ever going to find!
April 24, 2021
Why Active Real Estate Investors Need to Be On YouTube ft. Michael Zuber
YouTube is a platform only for influencers! Wrong!!! If you're an active real estate investor, doesn't matter if you wholesale, fix and flip or buy and hold, YouTube is a place you should be pushing hard. Michael Zuber talks about the millions of dollars raised, hundreds of deals, and invaluable relationships that YouTube has brought him!
April 17, 2021
Why Know, Like, & Trust In Marketing Works ft. Brian Trippe
You could be a master at marketing, but if your target seller doesn't know, like, and trust you, you'll get nowhere. Understanding this concept is vital if you're going to establish any credibility or authority in the marketplace! Brian Trippe talks to us about how he's leveraging this concept in his marketing.
April 10, 2021
How to Not Go Broke From Your Marketing Spend ft. Andrew Newlon
One of the easiest ways to put yourself out of business is to waste money in your marketing. It's not always as it seems though. With Andrew Newlon, he started running a crazy amount of marketing dollars to drive motivated sellers from 10+ marketing sources. That brought an incredible amount of leads in! The problem was that his business and sales process on the backend wasn't set up to funnel all of those leads. It almost broke him. On this episode, Andrew tells us what to NOT do in your marketing!
April 03, 2021
How One of The Biggest House Buyers In Kansas City Are Leveraging Video Content ft. Marck de Lautour
We've talked a lot about video content marketing for real estate investors lately, but how about hearing from one of the largest house buyers in all of Kansas City?! Marck de Lautour runs a real estate turnkey business that buys both from direct to seller and from other wholesalers. On this episode, we take a trip into his office to talk about how he is leveraging video content to push their marketing efforts.
March 27, 2021
Video Marketing for Real Estate Investors ft. Josh Culler
Video marketing is a massively underused marketing channel in many real estate investing companies. Video isn't always the piece of marketing that converts the lead, but it's often what gives the credibility to push the lead through the funnel. In this first solo episode with Josh, we dive deep into how real estate investors should be utilizing video marketing.
March 20, 2021
How to Operate Your REI Sales & Follow Up Process ft. Tiffany & Josh High
A major downfall that most real estate investors have is their sales and follow-up process not being prioritized. How do you expect to close a deal over your competition if you can't follow up with your leads?! Tiffany and Josh High have mastered this process and come on the show to give us insight on how they've built these processes out in their business.
March 13, 2021
Being An Influencer In Your Market ft. Brian Snider
So you're an active real estate investor that just wants to do the business and not be an influencer in any way. You don't have a coaching program, mastermind or courses. So should you be an "influencer" of any kind? Brian Snider with Simple Wholesaling talks to us about how their podcast directed towards active wholesalers in Indianapolis is crushing it with bringing them deals!
March 06, 2021
The Secret to Partnering with Real Estate Agents to Bring You Deals ft. Eric Brewer
Every real estate investor has heard of partnering with realtors and most have even done it, but Eric Brewer brings us a different method to approach this strategy. Our sellers have evolved and no longer respond the way they used to, to our marketing. Because of that, a new approach must be taken!
February 27, 2021
REI Referral Marketing 101 ft. Corey Reyment
Tested through the age of time, referral marketing is the most timeless marketing channel possible! So is it possible to streamline and build on top of? Corey Reyment runs a large real estate business and his primary source of deals is referrals! In this episode, he talks about the strategies he implements to make that happen.
February 20, 2021
Omnipresent Marketing ft. Austin Deraaff
The concept of omnipresent marketing by nature means that you put out marketing EVERYWHERE. But the more important factor is putting marketing everywhere that your target demographic is! Austin Deraaff talks about how in his competitive New York market, he is able to be omnipresent by putting out marketing in relevant places.
February 13, 2021
Creating A Healthy Budget for Your Marketing ft. David Richter
Marketing makes the world go round, but what most business owners do is just spend money and have no idea where it's going and how much is going out. David Richter with Simple CFO Solutions gives us the rundown of creating a healthy budget for your real estate investing business and how to measure the roi along the way.
February 06, 2021
Why Building Relationships with Wholesalers Can Bring You Free Deals ft. Viktor Jiracek
One of the best ways to get deals as a real estate investor is to build relationships with wholesalers. Wholesalers will do all of the upfront work on the marketing and finding the deals, all you need to do is train them on what you're looking for! Viktor Jiracek has been on both sides of the real estate industry and talks to us about how he makes this synergy work.
January 30, 2021
Running TV Ads for REI Marketing ft. Brian Snider
Are tv ads still a viable option for a marketing channel for you REI business? We bring on Brian Snider from Simple Wholesaling out of Indianapolis to talk about the strategies they are implementing with running tv ads. We talk about the do's and don'ts and some of the foundational pieces to understand about this marketing channel!
January 23, 2021
Operating Your Cold Calling Marketing the Right Way ft. Gavin Timms
Cold calling seems to be more of a hot topic than ever for real estate investors lately. Because of this, it's very apparent that many investors are doing it all wrong. So what is the proper way to operate your cold call marketing? Gavin Timms with REI Network comes on the show to discuss his strategies when it comes to cold calling.
January 16, 2021
SEO Master Tips for Real Estate Investors ft. Cristina Kudlock
Ever tried to master SEO for your REI business? Most every investor has but fell short due to lack of strategy, knowledge, and execution. How about in 2 of the most competitive markets in the US? Cristina Kudlock has established incredible SEO strategies within the LA and Pheonix markets and comes on the show to talk about what she's doing with her SEO to bring in quality leads.
January 09, 2021
Using Data for REI Marketing the Right Way ft. Justin Colby
Acquiring data for your real estate marketing is not enough. Texting, cold calling, mailing with that data is not enough! What more can you do to get more mileage out of the precious data you buy for your business? Justin Colby hops on the call to talk about how he's leveraging his data to get the best results.
January 02, 2021
Facebook Marketing 101 for Real Estate Investors ft. Stephanie Betters
Facebook marketing isn't as easy as most people make it seem. There are quite a few things you have to do in order to run a successful campaign both on the back end and front end. Understanding the foundations of a good Facebook marketing strategy is vital for you to drive leads and close deals efficiently. Stephanie Betters joins us to give us all of the things we need to know in order to optimize and run Facebook marketing correctly for a real estate investor.
December 19, 2020
Reputation Building with Motivated Sellers ft. RJ Pepino
Motivated sellers may not know it, but they want to work with people they know, like, and trust. So how do you achieve that BEFORE talking money? RJ Pepino and his partner Dave Payerchin operate one of the top real estate investing businesses in the country and acquire hundreds of deals every year, and RJ is on to talk about how they leverage reputation building to lock down deals.
December 12, 2020
The Foundations of A Good PPC Strategy for REI Lead Generation ft. Ryan Clark
PPC is a very tough marketing channel to utilize and utilize correctly, but if you have the foundations of a good PPC campaign, then you may yet see success. Understanding human behavior, organizing data, and retargeting your leads are all things most real estate investors don't learn, but are much needed to do PPC right. Ryan Clark has an extensive background in running PPC marketing and continues to have success with it today in his real estate business. . Info about the course Info@fasttrackmerealestate.com Ryan's Email Ryan.email@example.com Signup Google Form https://docs.google.com/forms/d/1-EFD0AAlIzoGQEXVyyDqsEqtsR-FkrWYb0u4CldUbxs/viewform?edit_requested=true
December 05, 2020
Maximizing Google's Platforms to Generate Quality Leads ft. Brad Woodall
Google's platforms including PPC, SEO, Google My Business, YouTube and several others, have had sort of a bad reputation with real estate investors due to the high cost per lead. The truth is, if you get a massive ROI on your marketing dollars that go to Google's platforms, wouldn't you go harder at that? Brad Woodall out of Atlanta has built the majority of his real estate business off the back of Google's platforms and on this episode, he walks us through how he's done it!
November 28, 2020
Marketing for A Virtual Wholesaling Business ft. Lauren Hardy
Rockstar virtual wholesaler Lauren Hardy has been in the real estate industry for 8 years and has seen massive shifts in her marketing techniques over time, including running her wholesaling business virtually from California, to invest in the midwest. So how does a successful wholesaling business run their marketing in such a massively different market? Lauren lets us in on what she's currently doing and also how she makes adjustments to her marketing when the time comes to do so. Follow Lauren on Instagram: https://www.instagram.com/thismomflips/
November 21, 2020
Relationship Marketing for Real Estate Investors ft. Nathan Brooks
Marketing has so many different elements to it, but unfortunately in the real estate investing community, the relationship-building side of marketing is often overlooked. The reality is the relationship marketing is one of the easiest, most cost-effective marketing methods you could do. Nathan Brooks, CEO of Bridge Turnkey Investments out of Kansas City, talks to us about how he's doing zero direct to seller marketing, and how he's building and leveraging relationships to get deals.
November 14, 2020
Marketing is How You Get Leads Branding is Why They Choose YOU ft. Sharon Vornholt
If you're struggling with the concept of "branding" and what the true essence of that is, then listen up. Branding isn't colors, logos, or fonts. Is so much more than that. Branding is also your reputation. Sharon Vornholt drops some huge value on us about how sellers actually make their choice on who to sell their house to.
November 07, 2020
SEO Strategies for Real Estate Investors ft. Brett Iwanowicz
SEO tends to be a marketing strategy that few investors successfully execute and get leads from, but it's one of the most powerful marketing channels out there if you can do it right. Brett Iwanowicz out of Rochester, NY gives us his secrets on the strategies he uses for SEO!
October 31, 2020
Establishing Credibility with Sellers ft. Chris Lawrence
If you're going to stand out as a house buyer in your market, you're going to have to establish credibility with sellers, period. No doubt that in a day and age of instant information with the internet, sellers are able to look you up with a few clicks and determine if you are the house buyer that they will go with or not. Connect with Chris: www.helpinghomesrei.com.
October 24, 2020
Building A Home Buying Brand ft. Adrien Chabot
In today's market conditions, if you want to stand out from the crowd, you have to build a localized brand that sellers see everywhere! Adrien Chabot with Region Home Buyers has spent a lot of time and effort building his house buying brand in order to stand out from the competition.
October 17, 2020
Using PPC to Bring In Leads & Close Deals ft. Chris Kelly
When using PPC ads for your real estate business, normally it's a 50/50 split between investors having success with it and not. PPC is a very delicate platform to drive leads but can be very powerful if you know what you're doing! Chris Kelly talks to us about what he's doing to drive leads and close deals using PPC!
October 10, 2020
Optimizing Your Marketing to Drive Leads ft. Trevor Mauch
Optimizing your marketing and content marketing in order to drive leads to your website can be a challenge especially if you're in a primary market and have a lot of competition. Trevor Mauch, CEO of the well-know Carrot websites, talks to us about optimizing your site to be as efficient as possible to bring in organic leads! Check out Carrot: carrot.com
October 03, 2020
Optimizing Your Marketing for Quality Leads ft. Jeremiah Dalton
If you're marketing to bring in a massive amount of leads, then you're doing it wrong. Focusing on the quality of your leads is doing it right. My good friend Jeremiah Dalton out of Long Island talks to us about how he's optimizing his marketing in order to bring in quality leads and get more bang for his buck in his marketing efforts.
September 26, 2020
The Fusion of Real Estate & Marketing ft. Matt Andrews
Most real estate investors are great the real estate side of their business but are mediocre at the marketing which we all know is one of the most important elements of your business. Matt Andrews, rockstar marketer sheds some light on why the fusion of real estate and marketing and how to bring them together.
September 19, 2020
Having Conversations Through Marketing ft. Patch Baker
Did you know that when you run any kind of interruption marketing to your target audience, that at first, you're only having a one-way conversation? So how much of a role does communication have in your marketing? Patch Baker talks to us about how you should communicate with your target audience! Connect with Patch! https://patchbaker.com/
September 05, 2020
Building Out A Team & Automation for Your REI Marketing ft. Tony Javier
Marketing is one of the components that most real estate investors try to do all on their own, and even though you may need to start off that way, eventually the only way to grow and scale is to delegate and automate your marketing! Tony talks about how he's done that with his business living in San Diego but operating in Kansas. Shoot me an email! firstname.lastname@example.org Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/
August 29, 2020
Perfecting Your Marketing Message ft. Mike Simmons
The truth in marketing is nothing is ever going to be important including your messaging. Far too many investors focus on perfecting their messaging and draw attention away from things that actually bring ROI to the business. Connect with Mike! http://mikesimmons.com/
August 22, 2020
Positioning Yourself Above the Competition ft. Ryan Garcilazo
One of the toughest things to do in marketing is positioning yourself as the "go-to" in your space. When it comes to buying and selling houses, being the authority is extremely important. We bring on Ryan "Rotty" Garcilazo to talk about building your brand and become the authority in your market. . Connect with Ryan! Website: http://therehabdepot.com/ Instagram: https://www.instagram.com/legendaryflipper/ Facebook: https://www.facebook.com/ryan.garcilazo
August 15, 2020
Building A Reputation With Content ft. Greg Dickerson
Building a reputation has taken many forms over the past several centuries, but in a day in age of instant information in our hands, building a digital reputation is the most vital piece of your marketing. The way to do that is through content, and Greg Dickerson is a great representation of how to make that happen! Connect with Greg: https://www.dickersoninternational.com/
August 12, 2020
The True Definition of "List Stacking" ft. Robert Syfert
List stacking is a term heavily used in the real estate investing space, specifically in marketing, but sometimes that term is actually misused. Robert Syfert from RealEstateInvestor.com joins us to talk about the true definition of list stacking and how to utilize lead stacking to get the best leads possible which means more efficient marketing for your real estate business.
August 01, 2020
Marketing for Virtually Wholesaling ft. Haim Mamane Palman
If you've ever thought about wholesaling real estate, the thought of wholesaling virtually has probably passed your way. Marketing to bring in leads for your virtual wholesaling business can be challenging especially because most of the time "virtual wholesaling" means that you're marketing in a market that you don't live in. Haim Mamane lives in Isreal and runs his wholesaling business in northern California, so how is he able to close deals?!
July 25, 2020
Facebook & SEO Lead Generation ft. Sam Primm
Sam is part of an incredible operation with the FasterHouse Buyers' Club & FasterFreedom along with Bryan Schroeder & Lucas Walls On this show we're going to be talking about how Sam and his team are able to bring in leads through Facebook and how that impacts their SEO strategy. Check out show notes for this podcast: https://reimarketingweekly.com/ Shoot me an email! email@example.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/ __________________________ Check out FasterFreedom: https://fasterfreedom.com/fasterhouse-buyers-club/ Connect with Sam: https://www.facebook.com/sam.primm Check out their YouTube channel: https://www.youtube.com/channel/UCQ0PT_ukTeNVAr0XPiSX2Lw
July 18, 2020
Marketing to Close Over the Phone ft. Christian Marin
Closing over the phone is a pretty big deal especially in the conditions of the market today, but what are thing that you need to know in order to do this effectively? We have on the show Christian Marin out of the Orlando market to talk about how he has his real estate business set up to close 100% over the phone!
July 11, 2020
Marketing In A Local Market Vs. A Virtual Market ft. Kris Ontiveros
Kris Ontiveros is an absolute rockstar when it comes to adjusting his marketing strategies in different markets and different conditions of those markets. . On this episode, I have Cashflow Kris break down what marketing he's doing and how he's adjusted his marketing during these strange times. Kris also operates in Phoenix and Cleveland which are completely different markets, so he also tells us what he's doing differently between the two.
July 04, 2020
The Customer Journey ft. Nick Coats
Understanding the journey that your customer takes is a vital piece in your marketing that very few business owners pay attention to. . You ae going to be blown away by this interview with my buddy Nick Coats talking about marketing during your customer's journey through your REI services! Connect with Nick! https://www.sawtoothmediagroup.com/
June 27, 2020
Marketing in Secondary & Tertiary Markets ft. Tag Thompson
If there's one thing about marketing that rings true is that not all marketing works in every market. If you're in a primary market, what you're doing there to real leads in isn't necessarily going to work in a secondary or tertiary market. Tag Thompson operates his real estate business in multiple different markets, so on this episode, I'm having him talk about the different marketing his does within the markets he operates in.
June 20, 2020
Using PPC & Facebook Ads to Generate Leads ft. Jeff Rappaport & Rebecca Jensen
Many real estate investors attempt to run PPC and Facebook ads but are often met with little to no returns on their spending. The reality is that running ads isn't the same as sending a direct mail campaign. There are nuances that are required in order to build an ad campaign correctly and generate results. . I bring on Jeff Rappaport & Rebecca Jensen to talk about how they are getting results running their ad campaigns!
June 13, 2020
Using Virtual Assistants in Marketing ft. Robert Nickell CEO of Rocket Station
Many real estate investors know about using virtual assistants and a lot of businesses use them, but have you ever thought about using them for marketing? Marketing is a very intricate part of your business but has to be done, but done consistently and done well. So how exactly can you strategically outsource your marketing to a virtual assistant? I'm happy to have my friend Robert Nickell, CEO of Rocket Station on the line to talk about outsourcing your marketing effectively to virtual assistants!
June 06, 2020
Using the Market to Guide Your Marketing ft. Paul Lizell
With over 20 years of experience in the real estate investing industry, Paul Lizell has been through multiple market cycles as well as changed his business model. So how can you keep your marketing in line with your business with so many changes? Paul gives us the strategies he implements when changing his marketing and how to use the market to guide the direction.
May 30, 2020
The Lead Conversion Process ft. Dan Schwartz CEO of InvestorFuse
If you've ever wondered where sales and marketing cross over with each other, well here's your answer. The conversion process (follow up) mostly gets put into the sales funnel, when in reality, it's a lot more marketing than anything. Understanding the journey that a lead takes in order to make them convert, is something not a lot of real estate investors think about. Dan Schwartz, CEO of InvestorFuse, let's us in on the truth behind what makes a lead convert.
May 23, 2020
How & When to Pivot Your Marketing ft. Stinson Bland
Pivoting your marketing isn't something that should happen often, but is needed during certain times. Stinson Bland out of Dallas, one of the most competitive markets in the country tells us how he's able to decide when to pivot has marketing strategies and how to make the transition without imploding your business. . Check out reimarketingweekly.com
May 16, 2020
Building Brand Equity ft. Henry Kaminski
“Branding is all about the relationship between you and your customers, and what does that relationship entail? Well, one, you need to understand them better than they understand themselves.” . Let's talk about building a brand in the real estate investing space! We have the Brand Doctor himself, Henry Kaminski to talk about building equity in your brand by making connections with your target demographic. . Subscribe to the show and check out show notes for this episode! --- reimarketingweekly.com ---- . Follow Henry on Instagram: https://www.instagram.com/thebranddr/ Visit Henry's website: https://uniquedesignz.net/
May 09, 2020
Keeping Your Marketing Lean & Mean ft. Steve Trang
"If you're a true marketer, then you are pretty good with your KPI's and know the ROI on your marketing." Steve Trang is the host of the Real Estate Disruptors podcast and runs a lean and mean operation in the Arizona market. On this episode we have Steve talk about how he has kept his marketing lean and mean by measuring the ROI of his marketing channels with good KPI's.
May 02, 2020
Strategies for Marketing in Primary, Secondary, & Tertiary Markets ft. Bill Allen
On this episode Josh is joined by Bill Allen is the CEO and owner of 7 Figure Flipping, where he helps lead the top house flipping and wholesaling mentoring groups in the nation. Bill and Josh discuss marketing and data. [00:05:08] - Bill Allen and 7 Figure Flipping’s background [00:09:08] - Marketing to primary markets versus secondary/tertiary markets Look at your market Look at your skills and time Own the zip code, master it before you expand [00:13:11] - Transitioning your marketing. Why reduce direct mail? [00:19:56] - What are some changes to your marketing in the current time due to The COVID-19 pandemic? Quotes from the Episode: “In a sub market it might be a little easier to find a deal but harder to sell it as a wholesaler, and in a primary market it’s going to be more expensive and harder to find the deal but you can sell it really fast.” [00:09:39] “Do one thing. Do it really well, and track your numbers.” [00:16:37] “If no one is doing a specific marketing channel A) it may be a good idea to actually go after it and B) learn it correctly or find someone who does know how to do it.” [00:18:49] Resources: Bill Allen Website - https://7figureflipping.com Facebook - https://www.facebook.com/groups/fliphacking Instagram - https://www.instagram.com/7figureflipping/ YouTube - https://www.youtube.com/channel/UC5VZN4W4WcK52RCG8YEU09 Podcast - https://www.stitcher.com/podcast/house-flipping-podcast/7-figure-flipping-with-bill-allen
April 25, 2020
Virtual REI Marketing in Multiple Markets ft. Steven Pesavento
"...when sellers actually pick up the phone and call, it might be 10, 15, 20 pieces of mail that hit them before they finally said yes, but it wasn't because we sent them 20...it was because we showed up at the right moment." . on the REI Marketing Weekly talking about virtual marketing for his wholesaling business. Steven has operated in LA, Minneapolis, North Carolina and other markets!Great time having the rockstar, Steven Pesavento . Subscribe to the show here ---> https://reimarketingweekly.com/
April 18, 2020
Showing You're the Expert, Not Telling ft. Dan Zitofsky
In a world of real estate investing, there is so much competition in any market or asset class you operate in. So how do you stand out? One way is to put out content and marketing showing that you're the expert, not telling people you are. Dan Zitofsky teaches us how to make this happen without getting caught up in all the noise.
April 11, 2020
Building Your Marketing Around Results Not Trends ft. David Dodge
When it comes to marketing, many real estate investors will go after marketing tactics that are trending and then abandon marketing tactics that are driving results. In this case, the potential to lose momentum is extremely high because of stopping what's working in your marketing. We bring David Dodge on the show here to talk about the marketing methods he is using in order to bring leads in, and it's more than likely something that you wouldn't think would work!
April 04, 2020
How to Leverage Content Marketing in Your REI Business ft. John Martinez
RIGHT NOW is the time to start leveraging content marketing in your real estate investing business. Now, more than ever, content marketing is one of the most effective ways to market to your to target demographic! . Excited to have our good friend, John Martinez on this show talking about how real estate investors can take advantage of the power that content marketing can provide.
March 25, 2020
Building Relationships with Sellers ft. Jerry Green
"When you're talking to sellers, you have to focus on creating solutions not making offers." . Got one of the coolest people in the world, Jerry Green on the REI Marketing Weekly! What better person to talk about going through rough times in real estate investing, than someone who's been in it for 26 years? Some massive marketing nuggets in this show!
March 21, 2020
Marketing to A Prospect Vs. A Lead ft. Josh Hines
"One of the first things that you need to determine is if a seller is in YOUR buy box and if that person is even motivated to sell." . Great time having Joshua Hines on the show! In this interview, we talk about the difference in marketing towards a prospect vs. an actual lead and then we go into a super interesting conversation about investors in the same market using the same marketing tools and resources. . Connect with Josh! Follow Josh on Instagram: https://www.instagram.com/joshwithimpact/ Join the Lead Gen Underground on Facebook: https://www.facebook.com/groups/theleadgenunderground/
March 15, 2020
Getting the Most Out of Your Direct Mail ft. Todd Swaggerty
"The decision cycle for sellers isn't the same, so knowing your target demographic is so critical." • If you're an active real estate investor that does direct mail, this is a must-listen! Todd and I chop down the myths and give some interesting insight on direct mail and how to get the most out of your mailing! • Check out Yellow Letter HQ: https://www.yellowletterhq.com/ Connect with Todd on Facebook: https://bit.ly/38wYY5Y
March 15, 2020
Using A CRM for Marketing Purposes ft. Don Ross
"You can have all the bells and whistles in marketing, but if you don't do the basics consistently, then nothing in marketing matters." . Got my good friend Donald Ross on the REI Marketing Weekly Newsletter! . On this interview, we chat about using a CRM for marketing and how to max out the potential of a CRM. _____________________________________________ Connect with Don! Facebook: https://bit.ly/2Tpax9z Beast Mode CRM: https://www.reiautomationsquad.com/beastmodepodio
March 15, 2020
Crafting Your Messaging Toward Motivated Sellers ft. Adrian Nez
Adrian and I talk about crafting the right messaging towards your motivated and distressed sellers in order to bring the right attention your way. We also talked about how to structure your website the proper way to in order to get maximum results! . Connect with Adrian! Facebook: https://bit.ly/32hWczL Instagram: https://www.instagram.com/the_adrian_nez/ InvestorCarrot: https://carrot.com/
March 15, 2020
Tracking Your Marketing 101 ft. Mike Hambright
"A key question to ask yourself is 'who are you marketing to?' Most of you can't afford to market to everyone." . We got the man, the myth, the legend on the show! . Mike Hambright chats with us about the importance and how to track your marketing. Super pumped for this one! Check out the links below! Facebook: https://bit.ly/3bD2Sgm Instagram: https://www.instagram.com/themikehambright/ Investor Machine: https://www.theinvestormachine.com/home Investor Fuel: https://www.investorfuel.com/home-page
March 15, 2020
Consistency in Marketing ft. Greg Helbeck
Connect with Greg! Facebook: https://bit.ly/39n7uFA Instagram: https://www.instagram.com/grego_37/
March 15, 2020
The Value of Building An Audience ft. Michael Zuber
The Value of Building An Audience ft. Michael Zuber
March 15, 2020
The Marketing & Sales Relationship ft. John Martinez
Check out https://midwestrev.com/ for John's Sales Academy! Subscribe to John's YouTube video: https://www.youtube.com/channel/UCA9LI53eq0ddpHFhh3E1AuA
March 15, 2020
Customers Chasing You ft. Max Keller
Customers Chasing You ft. Max Keller
March 15, 2020
Using Skiptracing & Lead Stacking ft. Jesse Burrell
https://batchleadstacker.com/ https://batchskiptracing.com/ https://batchvoiceleads.com/
March 15, 2020
Building Credibility with Marketing ft. Melissa Johnson
A good reputation in your market is one of the best marketing channels you possibly have. But how do you build a good reputation? My close friend and client, Melissa Johnson, flipper and wholesaler in San Antonio, tells us how she's leveraged a good reputation and building credibility in order to get deals!
March 01, 2020
Closing Deals with SMS Marketing ft. Joe Dillon
SMS Marketing is pretty big deal right now, but does it actually work? I bring Joe Dillon out of Tampa, FL to talk about how he and his students are using SMS marketing to bring deals in!
March 01, 2020
Creating Your Own Video Content ft. Michael Singletary
Creating videos for your business is something most people don't look into because they think it's difficult. Realistically, creating good video content for your active investing business is pretty easy! My good buddy, Mike Singletary tells us how he makes it happen.
March 01, 2020
Generating Leads with Value Content Marketing ft. Greg Dickerson
Generating leads is the name of the game in marketing for active real estate investors. No leads, no business. One way to bring in leads with little cost is through value content marketing. Our friend Greg Dickerson talks about how he brings in leads with the content he puts out.
February 28, 2020
Becoming Confident with Content ft. Abhi Golhar
When putting content marketing out for your active real estate investing business, sometimes it can be tough to get on a video and shoot good content for your distressed sellers to find. Abhi Golhar, an investor out of Atlanta and media personality talks to us about how to become confident with the content you put out.
February 28, 2020
"No Money" Marketing ft. RJ Bates
Marketing always costs money.....this is actually a myth. Sometimes there are marketing techniques out there to bring you deals without having to spend a cent. RJ Bates does deals in crazy markets like Hawaii and Alaska, so in order to get deals, he's had to be creative with the way he markets. Listen in as he's gives some tips on how he spends no money on some marketing!
February 28, 2020
Calibrating Your Marketing with Data Analysis ft. Paul Del Pozo
Data is something that people have a love-hate relationship with. Maybe you are someone that hates data, but you need to understand it in order to properly calibrate your marketing efforts and see the best results. Paul Del Pozo out of Southern California and investor in Florida, talks to us about how his platform Propstream helps investors better understand and utilize their data.
February 28, 2020
Building A Meetup To Bring In Deals ft. Dylan Tanaka
One of the best strategies of bringing in deals and building a community of bird dogs is to build and host a meetup group. Give value, teach new investors how to wholesale, pay them when they bring you a deal, and you'll create an army of people bringing you deals. My good friend Dylan Tanaka that's been a real estate investor for over 20 years talks to us about how he's done exactly this.
February 28, 2020
Where to Put Your Marketing Dollars ft. Don Costa
Deciding where to put your marketing dollars is a tough decision to make especially if you aren't familiar with marketing ROI metrics. Don Costa, a flipper and wholesaler in Northern California gives valuable insight on how to determine what marketing is working and where to put your precious dollars in order to get the best results.
February 28, 2020
Customers Sharing Their Story ft. Zach Beach
Typically you think of testimonials as content with your customers, but what about getting their story? This is a little bit of a mindset shift from your typical testimonial video, but makes a major difference. Zach Beach, a real estate investor out of Rhode Island talks to us about how he utilizes storytelling in their marketing.
February 28, 2020
Know, Like, & Trust Marketing ft. Brian Trippe
Building trust with a motivated or distressed seller is not an easy task. It takes a lot of effort, energy and a lot of times money to build a great relationship with a seller to where they like you, trust you, then sell the house to you. So how do you build that kind of rapport? Brian Trippe, an investor out of Birmingham, AL has got this figured out and is making it happen in a unique way.
February 28, 2020
Using Cold Callers In Your Marketing ft. Elizabeth Navarrete
Cold calling is a big lead source for a lot of real estate investors, but how do you get the most out of that marketing/sales channel? Another thing to think about is demographics. Elizabeth Navarrete, a wholesaler in Houston, has a large demographic of Hispanics so she has Spanish speaking cold callers as well.
February 28, 2020
Making Your Direct Mail Stand Out ft. Jimmy Ogle
When sending out direct mail, one of the worst things that happens is your mail piece getting lost in the sea of other investor's mail pieces. So how is it possible to stand out? A simple trick that Jimmy Ogle, a wholesaler in Oklahoma City is doing, is converting leads at a higher rate with his direct mail.
February 28, 2020
Building Out Google My Business ft. Dave Payerchin
If you're an active real estate investor and you're not maximizing the potential of Google My Business, then you possibly missing out on a lot of deal. In a day and age of digital marketing and customers are more than ever, reading reviews from past customers, it's important to build out Google my Business for your business. I bring on Rockstar turnkey investor out of Columbus, OH, Dave Payerchin to talk about how he's utilizing GMB!
February 27, 2020