On this episode Josh is joined by Bill Allen is the CEO and owner of 7 Figure Flipping, where he helps lead the top house flipping and wholesaling mentoring groups in the nation. Bill and Josh discuss marketing and data.

[00:05:08] - Bill Allen and 7 Figure Flipping’s background

[00:09:08] - Marketing to primary markets versus secondary/tertiary markets

Look at your market
Look at your skills and time
Own the zip code, master it before you expand

[00:13:11] - Transitioning your marketing. Why reduce direct mail?

[00:19:56] - What are some changes to your marketing in the current time due to The COVID-19 pandemic?

Quotes from the Episode:

“In a sub market it might be a little easier to find a deal but harder to sell it as a wholesaler, and in a primary market it’s going to be more expensive and harder to find the deal but you can sell it really fast.” [00:09:39]

“Do one thing. Do it really well, and track your numbers.” [00:16:37]

“If no one is doing a specific marketing channel A) it may be a good idea to actually go after it and B) learn it correctly or find someone who does know how to do it.” [00:18:49]

Resources:

Bill Allen Website - https://7figureflipping.com
Facebook - https://www.facebook.com/groups/fliphacking
Instagram - https://www.instagram.com/7figureflipping/
YouTube - https://www.youtube.com/channel/UC5VZN4W4WcK52RCG8YEU09
Podcast - https://www.stitcher.com/podcast/house-flipping-podcast/7-figure-flipping-with-bill-allen

Calibrating Your Marketing with Data Analysis ft. Paul Del Pozo

The REI Marketing Weekly with Josh CullerBy Josh CullerFeb 28, 2020