Skip to main content
Taco Bell's Recipe for Restless Creativity

Taco Bell's Recipe for Restless Creativity

By CEO Mark King
There is a fiery spirit that runs deep at Taco Bell. It’s a powerful force that fuels our people - and our fans - to live out their passions. To pursue the impossible. To dream bolder. We call that spirit Restless Creativity.

I’m Mark King – CEO of Taco Bell – and we’re about to explore stories of innovation, inspiration and the unstoppable energy of creativity in action.

This podcast is sponsored by Taco Bell Corp.
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


Currently playing episode

EP 3: Graduating College During a Pandemic: One Scholar's Story of Passion, Purpose and Film-making

Taco Bell's Recipe for Restless Creativity

EP 16: Building the Future of Taco Bell with Chuck Gladney, Head of Global Design and Architecture
In the past three years, Taco Bell has accelerated how, where and why it brings new experiences to its team members and fans in restaurants around the world. In the U.S., Go Mobile and Taco Bell Defy exemplify restaurant innovation not only for the brand, but also for the industry as a whole. Taco Bell continues to monitor key learnings and insights to leverage elements of these new formats and elevate experiences into existing and future builds. To dive deeper into what’s next for Taco Bell development, Mark King sits down with Chuck Gladney, Head of Global Design and Architecture at Taco Bell. Chuck and Mark will be discussing Taco Bell’s digital solutions, its expansion of the Cantina concept and the positioning of each store asset as a brand billboard.
August 31, 2022
EP 15: Taco Bell’s Cultural Evolution by Embedding Equity, Inclusion and Belonging, with Bimma Williams
Taco Bell has jump-started its evolution to elevate its company culture by embedding Equity, Inclusion and Belonging (EI&B) into the way its teams lead and do business. To help drive cultural and systemic change in the workplace, Taco Bell hosted an Equity, Inclusion and Belonging Immersion event earlier this year. This event helped the organization actualize EI&B to life in everyday moments, following its continuing refinement of its EI&B strategy. As part of this event’s itinerary, Mark King sat down with Bimma Williams, host of Claima Stories, to discuss how organizations can rally teams to personally lead and do business with an EI&B mindset.
August 12, 2022
EP 14: How the Taco Bell Foundation Educates and Inspires Future Leaders
There are a lot of things that set Taco Bell apart from its competitors. Our brand marketing ingenuity, our food innovation, our people and of course, our drive for impactful purpose. And in our mission to fuel good, we have a secret weapon: our partnership with the Taco Bell Foundation. Since 1992, the Taco Bell Foundation has helped America’s young people follow their dreams and reach their full potential. In this episode, Mark King sits down with Jennifer (Jen) Bradbury, the Executive Director of the Taco Bell Foundation to dive into how the Taco Bell Foundation has championed young people for the past 30 years and where the next 30 years will take them.
June 30, 2022
EP 13: The Return of the Mexican Pizza!
Though there are many fan-favorite items at Taco Bell, no other item has had such passion as the Mexican Pizza. From its 1985 debut on menus, the  Mexican Pizza has created a loyal cult following. So, after its short hiatus in 2020 resulting in an uproar from fans, Taco Bell is thrilled to bring the Mexican Pizza back to menus on May 19. In this episode, Mark is joined by Liz Matthews, Taco Bell’s Chief Food Innovation Officer. The two will take us behind the scenes and into the kitchen as they discuss what the return of this cult favorite means to the brand and its menu. About Taco Bell Corp. For more information about Taco Bell, visit our website at or at You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bell’s Twitter, Taco Bell News’ Twitter, TikTok and subscribing to our YouTube channel. For updates on how Taco Bell is navigating COVID-19, click here.
April 29, 2022
EP 12: Taco Bell’s 60th Anniversary, A Conversation with Global Chief Brand Officer, Sean Tresvant
2022 marks 60 years since the first Taco Bell Restaurant opened its doors in Downey, California. In these past 60 years, Taco Bell has shown its commitment to living más and inspiring others to do the same. While much has changed over the years, change is something that we embrace at Taco Bell and something that consumers have come to expect and love about the brand. In this episode, Mark is joined by the new Global Chief Brand Officer, Sean Tresvant to discuss what it means to be at the helm of a 60 year brand and the opportunities that come with celebrating its heritage and leading into the future. The two will discuss how the brand has stayed restlessly creative these past 60 years, chasing every challenge, disrupting the industry and fueling fan passions in the pursuit of Living Más. Mark and Sean will chat about not only how Taco Bell is celebrating this milestone, but also what this means for the brand, our people, our food and our communities. About Taco Bell Corp. For more information about Taco Bell, visit our website at or at You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bell’s Twitter, Taco Bell News’ Twitter, TikTok and subscribing to our YouTube channel.
March 21, 2022
EP 11: A Taco Bell Love Story
Girl meets boy. Boy meets girl. Boy and girl, meet Taco Bell. In light of February being Valentine’s Day month, episode 11 will tell the love story of Enrique and Adriana, two Taco Bell employees who met as Taco Bell team members, rose in the ranks at the restaurant, fell in love, and together followed their dream to work at Taco Bell’s headquarters. This episode will not only show their commitment to one another but also to Taco Bell. They both started their careers with the company and have stayed, making Taco Bell their other one and only. Franchisees are independent business owners who set their own wage and benefits programs that can vary among franchisees. About Taco Bell Corp. For more information about Taco Bell, visit our website at or at You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bell’s Twitter, Taco Bell News’ Twitter, TikTok and subscribing to our YouTube channel.
March 01, 2022
EP 10: Taco Bell’s Drive to Become the Top Franchise in the World
Taco Bell started the year off strong by being named Entrepreneur Magazine's Top Franchise for the second year in a row. In Episode 10, Mark sits down with Taco Bell franchisees Tina Reagan and SG Ellison to discuss what it takes to be on top. The group will dive into the secrets of Taco Bell and how the relationship between Taco Bell HQ and franchisees is the key to redefining the QSR industry, with continued innovations in digital, restaurant development, food and bigger picture sustainability.
February 04, 2022
EP 9: How The Playbook’s David Meltzer Wants to Inspire and Positively Impact 1 Billion People
For the final episode of the year, Mark chats with The Playbook’s David Meltzer about the power of happiness and how he plans to inspire and positively impact 1 billion people. Mark was also featured on a recent episode of The Playbook that you can listen to here.
December 16, 2021
EP 8: Putting People First at Taco Bell From One Generation to the Next
In the latest episode of the podcast, Mark will continue to focus on his (and Taco Bell’s) devotion to People — chatting with Taco Bell franchisees Farzin and Imaan. The father and son duo share their story, experiences and more, and remind us all of what it means to live with Restless Creativity from generation to generation.
November 30, 2021
EP 7: A Conversation with Guy Raz, Host of How I Built This
In this episode, Taco Bell CEO Mark King sits down with Guy Raz, former journalist, renowned author, CEO of Built-It Productions and the creative force behind the How I Built This podcast. Their conversation is an adventure through Restless Creativity, with some unexpected stops along the way. The two discuss why business stories make the best dramas, how curiosity wins over intelligence, the brilliance of “stupid” ideas, and much more...
October 29, 2021
EP 6: Disruptive Sustainability
Helping to take care of the planet is one thing. Doing it in a disruptive and truly Taco Bell way, is another. Taco Bell aims to “Live Más” in many ways, from offering food for all  lifestyles to creating leaders for our communities inside and out of our  restaurants. But we also work to do our part in taking care of our  planet and leaving a lighter footprint on the communities around us. In  this episode, Mark King will chat with Tom Szaky, the CEO of fellow disruptive brand TerraCycle®.   They dig into TerraCycle’s® unique approach to solving some of the world’s most pressing problems;  Taco Bell’s commitment to its Purpose pillar of Planet; and the excitement of their new US pilot partnership as a creative solution rooted in restless creativity. To learn more about the Taco Bell Sauce Packet recycling program, visit
September 08, 2021
EP 5: Taco Bell’s Former CEO, Greg Creed, Reflects on How to Build an Ownable Company Culture that Inspires Innovation
At Taco Bell, we believe that part of living más is restlessly continuing to push the boundaries in everything we do. Sometimes that means taking a moment to appreciate all the things we have already accomplished in our history as a brand in order to continue being bolder in the future. In today's episode, CEO Mark King chats with former CEO of Taco Bell and Yum! Brands Greg Creed to discuss Greg's new book, how Taco Bell has made a memorable impact in the quick service restaurant world throughout the years, the importance of continually building a unique and ownable company culture that inspires innovation and, most excitingly, the "comeback" of our breakfast menu which has a special place in both of these CEOs hearts (and stomachs). Check out Greg’s new book R.E.D. Marketing, co-authored with Chief Marketing Office of Collider Ken Muench, here or available at select book retailers.
August 18, 2021
EP 4: How Taco Bell Is Showing That Creativity Can Be A Part Of Anyone’s Job
We often hear leaders say that “good ideas come from everyone.” But putting that idea into practice in the workplace can be…complicated. This is the story of how Taco Bell decided it was time to just go for it. They launched the Taco Bell Internal Incubator - a program designed to harness the ingenuity of corporate employees. Those who opt in learn unique creative-thinking techniques and then go after a pressing business challenge. Was it a complete disaster? A smashing success? Find out in this episode, where CEO Mark King talks with both Natasha Gaffoglio, Senior Manager, Internal Communications, and Lee Kitchen, Independent Company Culture Consultant, about activating Restless Creativity among ALL employees.
June 10, 2021
EP 3: Graduating College During a Pandemic: One Scholar's Story of Passion, Purpose and Film-making
Taco Bell isn’t just about offering delicious, craveable food for our fans. We also provide millions in scholarships and grants each year through the Taco Bell Foundation, to break down barriers to educate and inspire the next generation of leaders. True to the Taco Bell brand, and the spirit of Restless Creativity, these scholarships have helped hundreds of young students and Taco Bell team members achieve their boldest ambitions and create good in the world. Today, Mark talks to Nash, a two-time Live Más Scholar, who created an impressive documentary about the impact of COVID on job prospects for recent graduates that earned him first place at the Hearst Journalism Awards and in the “Creativity During COVID” category from the White House News Associations’ 2021 student contest. He is a member of the Southeastern Asian Students Association and the Asian American Students Association at his school, and is participating in a fellowship for Asian American documentary filmmakers based in the US South. Nash perfectly embodies the spirit of our scholarship program with his creative and honest passion for film-making. Check out Nash's Documentary here.
May 10, 2021
EP 2: The Mind Behind the Nacho Fries, Quesalupa and More…
If you were at a party and one of Taco Bell’s executive chefs was there, what would you ask them? In this episode, CEO Mark King chats with Chef Rene from Taco Bell’s Food Innovation Team, about some of those questions. Get an audio glimpse into what happens behind the secured double doors of Taco Bell’s test kitchens, learn the plight of the Quesalupa, and find out how “magic paper” became essential to the perfect toasted cheese.
April 07, 2021
EP 1: The Extraordinary Story Behind a Family of Taco Bell Franchise Owners
Almost 40 years ago, two teenagers who had never met before walked into the same Taco Bell looking for jobs. What happened after that is an extraordinary story. In this debut episode, Taco Bell CEO Mark King talks to Maria and Guillermo Zavala about their journey from Team Members to Franchise Owners. It’s the kind of story that makes you rethink the power of believing in others, the definition of family, and how unassuming acts of kindness can change people’s lives forever.
March 03, 2021
Recipe for Restless Creativity Teaser Trailer
Coming Soon...
February 13, 2021