
Reversing Climate Change
By Carbon Removal Strategies LLC

Dave Addison on CDR's early relationship with geoengineering
This is bonus content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
We actually discuss several things here, split up by bumper music(!): carbon removal and solar radiation management, Carl Sagan's research on geoengineering and terraforming, whether "DAC 1.0" people were annoyed at that name by "DAC 2.0", whether business is a sublimation of war and whether commerce is akin to saying "raca!" in one's heart (from the Sermon on the Mount), Slavoj Žižek, cognitive-behaviorial therapy (CBT), why some things in history and business are inevitable and others are not, as well as how not fun it is to be a Cassandra.
Wow, that's a lot of ground to cover in twenty minutes, but that's what happens when Dave and I let the tape run!
N.B. I have no idea who to credit for this Žižek. I share it here as the thumbnail for the purpose of discussion.

351: The Virgin Earth Challenge & the Early Days of Carbon Removal: Lessons of Curiosity, Discipline, & Grace—w/ Dave Addison, Founder of Planetary Practitioners
Carbon removal isn't that old. So for someone who's been involved in it for almost fifteen years... that's an elder. And today he's bringing the wisdom he earned the hard way.
Dave Addison is formerly the Virgin Earth Challenge Manager, an effort he began working on in 2010. That's about six years before I had even heard of CDR, so a long time indeed!
Last year, Dave started Planetary Practitioners, a consultancy founded on a long-run vision of helping much more of humankind access decent work in net-positive industries. You can read his writing and keep up with his work here.
One pattern you might notice in shows is that many of the lessons aren't merely about commercial strategy or TRL or unit economics. Much of the best advice is how to walk upon the Earth in a way that shows you belong here. So today, it's more emotional than average. For those of you who want or need such an experience, it is here for you, and I hope you enjoy this conversation with my good friend, Dave.
This Episode's Sponsors
Listen to the RCC episode with Lisett Luik from Arbonics
Become a sponsor by emailing carbon.removal.strategies[at]gmail.com
Use this affiliate link to use Descript's transcripting and podcast editing service
Use this affiliate link to use Riverside to record your podcasts
Sign up for the 9Zero climate coworking space with my referral code
Resources
Become a paid subscriber of Reversing Climate Change
"Keep Going", from Dave's Substack for Planetary Practitioners
Carl Sagan's Cosmos: A Personal Voyage
David Grinspoon's Earth in Human Hands: Shaping Our Planet's Future
"It's Just a Ride" by Bill Hicks
"The Darmine Doggy Door" from I Think You Should Leave
Charlie Chaplin's speech from The Great Dictator
N.B. The meme thumbnail is not original content and is intended for thematic discussion in this episode and its accompanying bonus episode, and is just a common theme whenever Dave and I chat.
Robert Höglund on what simultaneously holds CDR back and overhypes it
This is bonus content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
Robert and I were originally going to talk about his thoughts on how certain ideas about carbon removal are misleading in various directions, and how he might seek to change them. Instead, we got so focused on what it means to be catalytic and when that does or does not conform with corporate carbon accounting and net-zero that we never fully explored this topic.
So let this be a teaser of a possible future episode where we will discuss this at greater length, and an experiment into what a very tiny nugget of a show might be like.

350: Robert Höglund Presents: The Many Perils of Being Catalytic in a Carbon Accounting World
Should every dollar spent in carbon removal be maximally catalytic? Or is it okay to try to get a really good deal for your net-zero target? What even is this industry for?!
Joining the show today—somehow for the first time ever—is Robert Höglund, a long-time CDR-watcher and writer; Co-Founder of the carbon removal's data repository-of-record, CDR.fyi, and the Head of CDR at Milkywire.
Robert endures a barrage of questions about how his thinking on carbon removal has changed over the years, and him and host Ross Kenyon try to ferret out what it actually means to be catalytic. Is carbon accounting just for knuckleheads? The truth... may surprise you.
This Episode's Sponsors
Listen to the RCC episode with Lisett Luik from Arbonics
Become a sponsor by emailing carbon.removal.strategies[at]gmail.com
Use this affiliate link to use Descript's transcripting and podcast editing service
Use this affiliate link to use Riverside to record your podcasts
Resources
Become a paid subscriber of Reversing Climate Change
Robert Höglund's website for his advisory work
Robert Höglund's many articles
A brutal comparison of compliance markets vs. the Voluntary Carbon Market
This is bonus content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
Mike shares some further thoughts on the differences betwen voluntary and compliance carbon markets, and why he thinks the former is great and why the latter might typically lead to disappointment.
We also muse about to what degree market-based solutions are part of the American mind.

349: How Will Carbon Dioxide Removal Fit into Compliance Markets?—w/ Mike Azlen, Carbon Cap Management LLP
Everyone's focused on carbon credit offtakes and Voluntary Carbon Market purchases, but the compliance markets represent the vast majority of carbon assets in circulation. How do these markets work, and how might carbon removal interact with them in the future?
Mike Azlen is the CEO and CIO of Carbon Cap Management LLP, a firm which trades within various compliance markets.
We discuss why private traders like his company can help price discovery in compliance markets, and address some common criticisms of market-based approaches to climate change (both VCM and compliance markets.)
Carbon removal is going to figure into various compliance markets in the future, but how exactly will that work? Might that be the demand boost that carbon removal needs to scale?
There is also bonus content from this episode about some of Mike's observations about VCM failures. It will be released on Saturday, May 24th. Become a paid subscriber to access it when it is published!
This Episode's Sponsor
Listen to the RCC episode with Lisett Luik from Arbonics
Become a sponsor by emailing carbon.removal.strategies[at]gmail.com
Use this affiliate link to use Descript's transcripting and podcast editing service
Use this affiliate link to use Riverside to record your podcasts
Resources
Become a paid subscriber of Reversing Climate Change
Confronting CDR's Open Science Collective Action Problem
This is bonus content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
Here's an extended introduction to this week's show about the intersection between open science and carbon removal that CDRXIV and CarbonPlan are pioneering.
It includes thoughts on the perennial tension between the scientific and commercial personnel in deeptech companies, why it's important that one team not ultimately win over the other (at least permanently), and how to create a spirit of democratic and scientific inquiry.

348: Is a Lack of Open Science Holding Carbon Removal Back?—w/ Freya Chay & Tyler Kukla of CDRXIV & CarbonPlan
Seemingly everyone in carbon removal says they want more data transparency and the sharing of scientific results. Why isn't open science more present, and how can we get more of it? Could a pre-print server for CDR be part of the solution?
Today is the official launch of CDRXIV ("cee-dee-archive"), a new initiative from CarbonPlan that aims to spur scientific conversations within the carbon removal community.
On this episode, Freya Chay (the CDR Program Lead at CarbonPlan and a Member of the Advisory Board to CDRXIV) and Tyler Kukla (a CDR Research Scientist at CarbonPlan and the Content Manager for CDRXIV) are on the show to explain how pre-print servers drive progress in other scientific fields, why CDR needs one, and how it may change our industry.
If you'd like to submit data and/or a paper for publication to CDRXIV, please email hello@cdrxiv.org, or visit their submission portal here.
This Episode's Sponsor
Listen to the RCC episode with Lisett Luik from Arbonics
Become a sponsor by emailing carbon.removal.strategies[at]gmail.com
Use this affiliate link to use Descript's transcripting and podcast editing service
Use this affiliate link to use Riverside to record your podcasts
Resources

347: This Entrepreneur Holds the Record for Two Exits in Carbon Removal. What Does He Think Is Next for CDR?—w/ Jim McDermott, Rusheen Capital Management LLC
Carbon removal only has a few exits. Today’s guest was involved in two of them, and he’s bringing his lessons.
Jim McDermott is the founder and CEO of Rusheen Capital Management, LLC, an investment firm that makes a few early-stage bets and works with companies much more closely than most investors do. He's had a long and storied career in energy and as the founder and CEO of Stamps.com.
Jim shares his lessons from exiting 1PointFive and Carbon Engineering to Occidental Petroleum (who also just bought Holocene, another direct air capture company). He lays out his case for alternatives to the classical venture approach, and proposes a new philanthropic model he believes has a chance of filling in carbon removal’s (in)famous demand gap.
Listen in to lessons for entrepreneurs during tough times and Jim's predictions for direct air capture and the carbon removal sector as a whole.
This Episode's Sponsor
Listen to the RCC episode with Lisett Luik from Arbonics
Resources
Become a paid subscriber of Reversing Climate Change

346: How Structure Climate Financed Carba’s Biochar Offtake Agreement with Microsoft—w/ Andrew Jones of Carba & Matt Schmitt of Structure Climate
In carbon removal, landing a major offtake agreement—like Microsoft’s purchase of 44,000 credits from Carba—is often seen as the holy grail. But what happens next? How does the money flow, and can debt financing bridge the gap between signature and scale?
In this episode of Reversing Climate Change, host Ross Kenyon unpacks the deal between Microsoft and Carba, a waste-to-value biochar company turning landfill-bound biomass in Minnesota into durable carbon removal.
With credits to be delivered over five years, Carba needed capital to ramp up production. Enter Structure Climate, which is financing the deal to help Carba meet its commitments—showcasing a compelling model for how debt finance can unlock climate impact.
Guests Andrew Jones, CEO and Cofounder of Carba, and Matt Schmitt, Founder and CEO of Structure Climate (where Ross serves as an advisor), walk us through the mechanics of the deal, the role of debt vs. equity, and what this means for the future of carbon removal finance.
Resources
Become a paid subscriber of Reversing Climate Change
"Carba Announces 5-Year Carbon Removal Credit Purchase Agreement with Microsoft" announcement

345: Why Too Many TV Antiheroes May Be Bad for the Climate
Fair warning: this episode spoils a lot of (older) media.
Antiheroes make for great television. But why are we obsessed with them? Why are they in nearly all prestige dramas? Is this a result of our cultural beliefs, or is it (re)producing a culture of cynical realism? What impacts might it have for politics and climate change?
This ascendancy of the antihero is a trend I've been watching (and often enjoying) since my teen years. Shows like The Sopranos helped bring television to its lofty artistic status, but it did so by confusing the natural empathy that good storytelling generates. The longer one watches shows like The Sopranos, the more one ends up rooting for bad guys to be successful. In a world that is ever more mediated by media, could a similar trend be happening in politics?
Today's show is an attempt to make sense of the antihero through a number of prestige dramas, and look for some ways of telling stories that don't lead us into the abyss of constant moral ambiguity.
Today we're going to talk about hope, reclaiming moral authority, and why it's cool to believe in things. I hope you'll join me in that ambition.
This Episode's Sponsors
Listen to the RCC episode with Lisett Luik from Arbonics
Email me to sponsor at carbon.removal.strategies [at] gmail.com.
Resources
Become a paid subscriber of Reversing Climate Change
"The judge speaks in the name of justice; the priest speaks in the name of pity, which is nothing but a more lofty justice."
- Victor Hugo, Les Misérables
"Then came Peter to him, and said, Lord, how oft shall my brother sin against me, and I forgive him? till seven times? Jesus saith unto him, I say not unto thee, Until seven times: but, Until seventy times seven."
- Matthew 18:21-22, KJV
The Sopranos (here's a clip where Anthony Jr. steals sacramental wine from the church and the shot lingers for a few extra seconds on St. Jude, the patron saint of lost causes—perfection)
Sgt. Pepper's Lonely Hearts Club Band on Wikipedia
Littlefinger Tells Varys That Chaos Is A Ladder | Game of Thrones | HBO
The scene between Michael and Kay in The Godfather

344: The Optimal Number of Travel Deaths Is Non-Zero: Carbon Removal Trade-Offs in Scale & Quality
It's a jarring phrase. There's an even more jarring version of it in this episode. You've been warned.
Economists are well-known for gnomic sentences that can sound cruel. For some, that's one of the job's many perks. But that doesn't mean that there isn't some truth in representing decisions as trade-offs.
Today is a bonus monologue episode where I am going to unpack this phrase (and its nastier cousin) and explain what it has to teach the carbon removal industry as it grapples with the tension between scale and quality.
This Episode's Sponsors
Listen to the RCC episode with Lisett Luik from Arbonics
Resources
Become a paid subscriber of Reversing Climate Change

343: Two Climate People Talk about Their Feelings: Heidi Lim’s New YouTube Channel
You should know about my friend Heidi Lim. She's a leading voice of carbon removal on TikTok.
She's been making short-form content for ages but today's show is her first foray into long-form. I have the honor of being her first guest and co-releasing the episode.
It is my sincere honor to help Heidi launch her new content on YouTube!
We get real in this show, talking about the difficult and sometimes unsung work of climate communications, why our world feels so screwed up, and the black hole of tech jobs that suck so much talent into its brain drain.
Best wishes, Heidi! So glad you're now doing this. Count me as a big fan!
This Episode's Sponsors
Listen to the RCC episode with Lisett Luik from Arbonics
Resources
Become a paid subscriber of Reversing Climate Change
The full video on Heidi's YouTube channel
326: Confronting Our Shadow: Jung, The Vietnam War, & Climate Change—w/ Karl Marlantes, author
Follow the Reversing Climate Change podcast on LinkedIn
Follow Carbon Removal Memes on LinkedIn
"And if thy right hand offend thee, cut it off, and cast it from thee: for it is profitable for thee that one of thy members should perish, and not that thy whole body should be cast into hell."
- Matthew 5:30, KJV

How I Got Into Climate Work and Carbon Removal
If only there were a podcast that broke down all of the ways climate professionals broke into their industry...
Michael Gold is a communications expert and consultant at Word Clouds Consulting and the host of the new podcast, Climate Swings. This show traces guests' stories and explains how they landed a job working on one of humanity's most significant problem sets.
Check out the episode of Climate Swings I did with Michael retelling my odyssey into climate work here! Be sure to subscribe to his show, give it a great rating and review, and send it to a friend trying to come join us.
Also, a special thank you to 9Zero for serendipitously facilitating our connection and to Terra.do for helping Michael do what he does!
Resources
Become a paid subscriber of Reversing Climate Change
"From PhD Dropout to Carbon Removal Comedian", the episode of Climate Swings I did with Michael

342: Carbon Removal & Appropriations: The US Budget During Trump 2—w/ Erin Burns, Executive Director of Carbon180
Sometimes, we skip right over the life stories of guests. Othertimes, it's everything. Today, it's everything.
Returning to the show after several years is Carbon180's Executive Director, Erin Burns.
Erin grew up in a coal mining family in West Virginia, got her start in Joe Manchin's Senate office, and has had a long and impactful career in carbon removal.
Today, Erin (re)explains how the budgeting process works in the United States federal government and how the appropriations process intersects with it. What is the difference, and where can voters get involved?
This is truly an improvised masterclass in civics education. Listen up for what you missed in high school, and how it will impact the future of carbon removal.
This Episode's Sponsors
Listen to the RCC episode with Lisett Luik from Arbonics
Resources
Become a paid subscriber of Reversing Climate Change
"The Appropriations Process: A Brief Overview", a CRS Product
Carbon180's Carbon Removal Funding Tracker
"The Ghost of Tom Joad" by Bruce Springsteen
"Which Side Are You On?" by Pete Seeger
"There is Power in a Union" by Utah Phillips (originally by Joe Hill)

341: The War Below: Critical Minerals, YIMBY for Mining, & the Trade War—w/ Ernest Scheyder, author & journalist
The clean energy transition sure needs a heck of a lot of mining. What do we do when there are environmental or spiritual costs to getting the materials we need for EVs and batteries?
Ernest Scheyder is a Reuters reporter covering critical minerals, and the author of The War Below: Lithium, Copper, and the Global Battle to Power Our Lives.
His reporting strives to let audiences draw their own conclusions about where the line should be on environmental extraction, which is a rarer approach than maybe meets the eye.
Tune in to also learn where the political battles of the second Trump Administration over critical minerals in Ukraine and clean energy politics at home may lead, and what we should keep our eyes on in the future.
Resources
Become a paid subscriber of Reversing Climate Change
The War Below: Lithium, Copper, and the Global Battle to Power Our Lives

The Keynesian Beauty Contest: Product-Market Fit in Climatetech & CDR
Nearly a decade ago, I was introduced to the concept of the Keynesian Beauty Contest. It is one of those concepts that I keep coming back to time and time again.
I recently participated in a two-month Product-Market Fit workshop led by Peter Nocchiero of Alternate Future and Koray Parmaks of Carbon Zero Capital. So I've been living and breathing PMF.
Here is a short monologue bonus video episode where I talk about the Product-Market Fit issues of climatetech and carbon removal, a now-outdated reference to how TSLA bears kept getting crushed, and relate them to my experiences as a founder of the Nori carbon removal marketplace.
Resources
Become a paid subscriber of Reversing Climate Change
The Keynesian Beauty Contest on Wikipedia

340: The Outlaw Ocean: Ocean Iron Fertilization, Seasteading, & the Chilling of American Journalism—w/ Ian Urbina, The Outlaw Ocean Project
I first heard the idiom "worse things happen at sea" in Monty Python's Life of Brian, and it's true.
Ian Urbina has made a career of telling stories of the ocean. From piracy, illegal fishing, and sea slavery to seasteading and rogue carbon removal experiments, he's covered the gamut.
How does one continuously report on topics of concern to relatively intimidating people? As the old line goes, "Journalism is printing what someone else does not want printed; everything else is public relations."
In today's episode, Ian and host Ross Kenyon discuss these topics, but also broader questions of what is happening to journalism in a political environment where retaliation feels very possible.
Resources
Become a paid subscriber of Reversing Climate Change
The Outlaw Ocean: Journeys Across the World's Last Untamed Frontier by Ian Urbina
FULL VIDEO of 339: A Good Drink: In Pursuit of Sustainable Spirits—w/ Shanna Farrell, author
This is bonus video content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
It's often hard to know how sustainable or ethical an alcoholic drink is. Very little disclosure is required on most labels, and many of the recipes are proprietary. What is a conscientious drinker to do?
Shanna Farrell wrote A Good Drink: In Search of Sustainable Spirits in order to answer this exact question.
She and host Ross Kenyon discuss the strange world of amaros (or "amari" if you're really going for it!), whiskey, agave, and gin, and try to figure out how to even begin approaching this difficult consumptive choice.
N.B. If you really want to nerd out on amaro taxonomy, Brad Thomas Parsons's books on amaro and bitters are both quite useful; linked below.
Resources
Become a paid subscriber of Reversing Climate Change
A Good Drink: In Search of Sustainable Spirits by Shanna Farrell
Amaro: The Spirited World of Bittersweet, Herbal Liqueurs by Brad Thomas Parsons
Crushed: How A Changing Climate Is Altering the Way We Drink by Brian Freedman

339: A Good Drink: In Search of Sustainable Spirits—w/ Shanna Farrell, author
For fans ages 21 and up!
It's often hard to know how sustainable or ethical an alcoholic drink is. Very little disclosure is required on most labels, and many of the recipes are proprietary. What is a conscientious drinker to do?
Shanna Farrell wrote A Good Drink: In Search of Sustainable Spirits in order to answer this exact question.
She and host Ross Kenyon discuss the strange world of amaros (or "amari" if you're really going for it!), whiskey, agave, and gin, and try to figure out how to even begin approaching this difficult consumptive choice.
N.B. If you really want to nerd out on amaro taxonomy, Brad Thomas Parsons's books on amaro and bitters are both quite useful; linked below.
Resources
Become a paid subscriber of Reversing Climate Change
A Good Drink: In Search of Sustainable Spirits by Shanna Farrell
Amaro: The Spirited World of Bittersweet, Herbal Liqueurs by Brad Thomas Parsons
Crushed: How A Changing Climate Is Altering the Way We Drink by Brian Freedman
How the US's geopolitical trajectory is changing under Trump 2—w/ Sarah Godek
This is bonus video content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
Sarah Godek, a Washington DC-based international relations researcher, shares more of her thoughts on the various geopolitical trends in the world and how the US is changing those relationships.
Resources
The Looming Tower: Al-Qaeda and the Road to 9/11 by Lawrence Wright

338: Carbon Security & the Geopolitics of Carbon Removal—w/ Sarah Godek
What is geopolitics, and has it returned? Did it ever really leave? And how will this affect the future prospects of carbon removal?
Today's guest is Sarah Godek, a Washington DC-based international relations researcher. She and Grant Faber co-wrote an article on Carbon-Based Commentary called, "Carbon security and the geopolitics of carbon removal".
We discuss the tension between strategic liberalism and realism, how the world is changing under the second Trump Administration, as well as if and how the Great Game is currently being played and what implications that has for climate change and CDR.
N.B. Regarding the point about Eastern Europe in the introduction, much of my reading on the region has highlighted its former status as a bustling and fervent cultural mixing place. I think I was a bit too subtle in pointing to this understanding. See: A History of Eastern Europe from The Great Courses, or Shtetl by Eva Hoffman.
Resources
Become a paid subscriber of Reversing Climate Change
"Carbon security and the geopolitics of carbon removal"
Graham Allison's Destined for War: Can America and China Escape Thucydides's Trap?
Robert Axelrod's The Evolution of Cooperation
John Pomfret's The Beautiful Country and the Middle Kingdom: America and China, 1776 to the Present
Go watch In the Loop, Veep, and The Death of Stalin.

I Made AI-Generated Art and Now I’m Wondering What Is Art Even for?
My podcasting editing platform Descript informed me of a new integration with ChatGPT where it would make me a custom video. I complied in perhaps the most annoying and meta way possible.
That video exists at the end of this podcast, but first, I have thoughts I'd like to share on what this process made me feel and think about.
I've heard so many takes on artificial intelligence and art, and I have several of my own that I don't often hear reflected. Mine pertain to the sociological purpose of art, and of developing aesthetic talent on the road to greatness.
Resources
Become a paid subscriber of Reversing Climate Change
Use my referral link to become a user of Descript for podcast editing, transcription, and now AI-generated video content.
The standalone AI-generated video on the future of art and podcasting
This is bonus content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
This is the video from the Reversing Climate Change podcast bonus episode from March 2nd, 2025, "I Made AI-Generated Art and Now I’m Wondering What Is Art Even for?"
If you'd like to see the video excerpted from the main show, here it is for paid subscribers.
How carbon removal companies can survive the next four years—w/ Grant Faber
This is bonus content for paid subscribers of Reversing Climate Change. For $5/month, you can get ad-free shows, bonus content, and more as the program develops.
If you love the show, will you please become a paid subscriber here? Thank you!
Carbon removal was in a tough spot even previous to the change in presidential administration. It's now worse.
To prevent a mass exodus of talent and operational know-how, here's how Grant Faber and Ross Kenyon would advise companies to not give up the ghost.
Resources
Grant's recent RCC episode on coproduction and additionality
Grant's new RCC episode on being fired from the Department of Energy

337: Fired from the Department of Energy: Carbon Removal's DOGE Night of the Soul—w/ Grant Faber, Carbon-Based Consulting
When you take a major pay cut to work in government, you don't expect unceremoniously fired by the Department of Government Efficiency with a change in administration. But it happened to friend of the show, Grant Faber.
Grant Faber was the United States Department of Energy's Direct Air Capture Hubs Program Manager until he was let go as part of the recent firing of probationary federal employees.
In today's episode, Grant explains what he was working on, what it was like being at the DoE during this turbulent time of Trump 2 & DOGE, and what it means for carbon removal, the climate, and the United States moving forward.
Resources
Become a paid subscriber of Reversing Climate Change
Listen to The CDR Policy Scoop episode with Noah Deich
Grant's recent RCC episode on coproduction and additionality
Don't make me link to the ASMR deportation video
There are a bunch of episodes I've made with thoughtful conservatives. Poke around the catalog if you'd like. I'll add some more links later if I have the heart to do it.
Russell Vought, Director of the Office of Management and Budget (I mistakenly say OEM in the show):
"We want the bureaucrats to be traumatically affected... When they wake up in the morning, we want them to not want to go to work because they are increasingly viewed as the villains. We want their funding to be shut down so that the EPA can't do all of the rules against our energy industry because they have no bandwidth financially to do so...We want to put them in trauma."
FULL VIDEO of 336: Will Trees Play a Role in the Future of Carbon Removal?—w/ Lisett Luik, Co-Founder of Arbonics
This is exclusive content for paid subscribers. Become a paid subscriber of Reversing Climate Change here.
Seemingly nothing generates hotter passions in carbon credits than forestry. Can credits count against fossil emissions? Is there enough of it to make a difference? What is the appropriate way of funding it?
Today's guest is Lisett Luik, Co-Founder and COO of Arbonics, an innovative forestry company in the Baltic that straddles the line between carbon removal and other services forests can provide.
We discuss if and how forestry can fit into carbon removal, help the planet avoid tipping points, and adequately motivate land managers to employ better practices.
We also play a quick game of bioenergy: friend or foe!
Always more to discuss on forestry, and I doubt this show will be the final word.
Resources

Will You Join the AirMiners Buyers Club?—w/ Adina Mangubat & Tito Jankowski, AirMiners
There are a lot of companies that want to buy carbon removal and don't have the budget to participate in Frontier or Symbiosis. What are they to do?
Until now, they either had to pay expensive consultants or vet projects and contracts themselves and stand by their choices alone. No longer!
The new AirMiners Buyers Club could not be arriving at a better time. Federal policy for carbon removal is in an extremely turbulent moment. Buying momentum is not growing to the degree that we need to see. The AirMiners Buyers Club aims to solve for the missing middle of carbon removal buyers.
Do you work at (or know someone who works at) a company that could be passionate about supporting cutting-edge carbon removal companies? Are you a high-net-worth individual? Involved in philanthropy? If so, please reach out to Tito Jankowski directly (tito[at]airminers.com) and see how you can work together to grow CDR during its Dark Night of the Soul.
Additionally, if you personally want to support CDR in non-monetary ways, come join the so-called Rebel Alliance in AirMiners. We'd love to have you.
Thank you so much for your love and support of carbon removal!
Resources
Become a paid subscriber of Reversing Climate Change
Join the AirMiners Buyers Club by emailing Tito Jankowski directly: tito[at]airminers.com.

336: Will Trees Play a Role in the Future of Carbon Removal?—w/ Lisett Luik, Co-Founder of Arbonics
Seemingly nothing generates hotter passions in carbon credits than forestry. Can credits count against fossil emissions? Is there enough of it to make a difference? What is the appropriate way of funding it?
Today's guest is Lisett Luik, Co-Founder and COO of Arbonics, an innovative forestry company in the Baltic that straddles the line between carbon removal and other services forests can provide.
We discuss if and how forestry can fit into carbon removal, help the planet avoid tipping points, and adequately motivate land managers to employ better practices.
We also play a quick game of bioenergy: friend or foe!
Always more to discuss on forestry, and I doubt this show will be the final word.
Resources
Anu Khan on if CDR "needs to know where that specific electron is"
This is bonus content for paid subscribers. If you'd like to become a paid subscriber, it is $5/month and is a huge support to the longevity ofReversing Climate Change.Can I count on you to join here?
Anu Khan is the Founder and Executive Director of theCarbon Removal Standards Initiative, also known as CRSI ("Cersei").
In this bonus episode, we talk about the correct level of precision to scale the carbon removal industry, the tension between commercial and scientific arms of companies, and our fellow travelers over atAbsolute Climate.

335: How Nori Created a Direct Air Capture + Storage Methodology: A Case Study—w/ Radhika Moolgavkar & Rick Berg, Supply at Nori
How do registries create carbon removal methodologies? Who should be involved in the process, and to what degree? How does one balance all of the competing attributes and stakeholders?
Today's episode is a show in three parts:
First, Nori co-founder and host ofReversing Climate Changeintroduces the context for the main segment which was recorded the better part of a year before its airing. He explores whether or not the quasi-regulatory requirement for registries not to also be marketplaces leads to proprietary methodologies.
Secondly, as Nori has closed down since the recording of this episode, Ross chats with Anu Khan, the Founder and Executive Director of the Carbon Removal Standards Initiative to discuss her work of building an ark for carbon removal methodologies and how that work informs policy and the growth of carbon removal.
Thirdly, is the original body of the podcast where Ross speaks with Radhika Moolgavkar, formerly the VP of Supply & Methodology at Nori, and Rick Berg, formerly Nori’s Director of Methodology, about the development of Nori’s Direct Air Capture + Storage methodology.
They discuss the importance of open methodology development for transparency and trust, and ungating their work so that others can use it and adapt it under the right Creative Commons licensure.
The nuts and bolts of how the expert advisory panel and public comment period work, as well as how that feedback filters back into the methodology, is explained.
The podcast also covers the decision behind selecting DAC amongst all of the other CDR methodologies, the challenges in methodology harmonization across registries and geographies, and how to handle the future of methodological updates as the industry evolves and more is learned.
Resources
Become a paid subscriber toReversing Climate Change
Read Nori's DAC+S Methodology (coming soon!)
Carbon Removal Standards Initiative
Nori's Creative Commons license

How You Can Support the Reversing Climate Change Podcast
Dear listener,
Thank you so much for being a fan of the show. You could be listening to anything with your one wild and precious life and I do not take that for granted. From the bottom of my heart, thank you!
Now that the show is independent, I am working to make it financially viable. Can I count on you to help support Reversing Climate Change by doing any of the following?
- In your podcast app of choice, please give the show a full rating and/or review. The two most impactful are Apple Podcasts and Spotify, but if you use a different app that has ratings or reviews, please help me there with a great rating and/or review.
- Will you please become a paid subscriber of Reversing Climate Change? For $5/month, you will get bonus content, ad-free listening, and more features as they get rolled out. This is very impactful and adds up!
- If you are a podcaster or aspire to become one, here are referral links for the recording platform I use called Riverside, and the editing platform I use called Descript. I can recommend both without reservation.
- Tell a friend about the show! If there is an episode you love, please tell someone, share it on social media, and just help me grow the show.
If you have feedback of any kind that you'd like to share, please send it to carbon.removal.strategies[at]gmail.com.
Thank you so much for helping the show. It is deeply meaningful to me.
Sincerely,
Ross
The Full Story of Chris Tolles’s Journey into Fostering & Adoption
Did you know you can subscribe to this podcast for extra bonus content?! Probably not, as it just started.
All of the guests on this week's show had to cut innumerable details out of their adoptions sagas, but Chris Tolles from Yard Stick PBC was kind enough to record a much longer version with some of his thoughts on the public adoption process in Massachusetts and the unique way in which his family came into being.
If you want to dig deeper into adoption, subscribe now to hear the long version of Chris's story, and without ads.

334: Is Adopting Children a Climate Solution?—w/ Lauren Gifford, Brandon Bowersox-Johnson, & Chris Tolles
It is sometimes claimed that adoption could be a climate solution. After all, if there are kids needing parents and parents wanting kids, adopting might replace the desire to create more children. Is adoption something we should encourage to reduce environmental risk?
Today we have four(!) parents of adopted children on the podcast. Each of them tells their story at the start of the show, including:
- Ross Kenyon, Reversing Climate Change host
- Lauren Gifford, Associate Director of the Soil Carbon Solutions Center
- Brandon Bowersox-Johnson, Carbon Technical Project Manager at Grassroots Carbon
- Chris Tolles, CEO and Cofounder of Yard Stick PBC
Then we all discuss if and how adopting children could or should fit into one's vision of climate activism.
This was a fun and big show to do! I hope you enjoy the change-up in format.
Resources
Here are the verses from the Bible that are referenced:
"...work out your own salvation with fear and trembling."
- Philippians 2:12
"Take heed that ye do not your alms before men, to be seen of them: otherwise ye have no reward of your Father which is in heaven.
Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. Verily I say unto you, They have their reward.
But when thou doest alms, let not thy left hand know what thy right hand doeth:
That thine alms may be in secret: and thy Father which seeth in secret himself shall reward thee openly.
And when thou prayest, thou shalt not be as the hypocrites are: for they love to pray standing in the synagogues and in the corners of the streets, that they may be seen of men. Verily I say unto you, They have their reward.
But thou, when thou prayest, enter into thy closet, and when thou hast shut thy door, pray to thy Father which is in secret; and thy Father which seeth in secret shall reward thee openly."
- Matthew 6:1-6
All quotes from the King James Version
Grant Faber on why it is important to have an ecosystem of beliefs
Living with others with whom we have profound disagreements is challenging. Is it also good for us? If not individually, then at least collectively?
In this subscribers' only (¡subscribe here!) video segment, Grant Faber explains why this might be useful to us even if it produces some local minima, and how to zoom out wide enough to appreciate the phenomenon.
Here are two of the quotes referenced:
"In all societies, consisting of various descriptions of citizens, some must be inclined to innovation, others to conservation. The inclination of the one, in the extreme, is no less prejudicial to society than that of the other."
- Edmund Burke, attributed
"A party of order or stability, and a party of progress or reform, are both necessary elements of a healthy state of political life."
- John Stuart Mill, On Liberty

333: Coproduction & Additionality: How Do We Draw the Line for Carbon Removal?—w/ Grant Faber, Carbon-Based Consulting
Additionality is typically considered a major marker of quality in carbon removal. But what do we do when carbon removal suppliers are producing other types of products and services that make them less dependent upon voluntary carbon market revenue?
Perhaps even more importantly, how do we have a productive disagreement on this topic? Bringing up some concerns can open one to criticism. But we also depend upon people thinking differently in order to advance our understanding of the world and the types of value we create. How do we make sure we aren't encouraging crackpot analysis while also not hewing so closely to orthodoxy that we might be missing important insights? How can we set the stage to understand the true landscape of disagreement so that we can come to better decisions and not be driven by ideology in improper ways?
Today's podcast features Reversing Climate Change alumnus, Grant Faber, returning to the show. Grant is sui generis in our sector for his deep involvement in life-cycle and techno-economic assessment. He is the Direct Air Capture Hubs Program Manager at the U.S. Department of Energy. Prior to DOE, he ran a consultancy focused on life cycle and techno-economic assessment where he worked with many different startups, accelerators, and investors working on carbon removal and carbon conversion. Before that, he worked with Twelve, Heirloom, and the Global CO2 Initiative.
Importantly, we invite you to engage with this material and come to your own conclusions. Part of what makes carbon removal such an intellectual adventure is just how much room there is for creativity and deep thought!
Resources
Grant's previous RCC appearance
Grant's article, "Carbon removal, co-products, and system boundaries"
Eric Matzner from Metalplant's RCC appearance
"Crediting challenges when carbon removal comes with avoided emissions" by CarbonPlan
A few Robert Höglund pieces on temporary carbon removal: #1, #2, and #3
Here's the quote from Gandalf from J.R.R. Tolkien's The Return of the King:
"It is not our part to master all the tides of the world, but to do what is in us for the succour of those years wherein we are set, uprooting the evil in the fields that we know, so that those who live after may have clean earth to till. What weather they shall have is not ours to rule."

Why You Should Listen to the Reversing Climate Change Podcast: A Reintroduction!
Of all of the world's climate podcasts, here is why you should, with your one wild and precious life, listen to Reversing Climate Change.
The tl;dr is I am a long-time carbon removal and climate tech entrepreneur who comes from the humanities (rather than science) and I am programming shows on climate unlike what you're likely to hear elsewhere. Shows with legendary travel writers to worlds that are disappearing? A Vietnam veteran discussing what Jungian archetypes can teach those thinking of their climate activism as a type of warfare? Survivalism in the age of climate change? What might Dante make of our current predicament?! This show's got it!
If you like the show, would you please become a subscriber here? It makes a huge difference to the show's sustainability. And if you aren't able to do that, would you please give the show a great rating and/or review on Apple Podcasts, Spotify, or whichever podcast app you use that has that ability?
Thank you so much for listening! Please let me know in the comments if you would like anything in particular.
Clayton Aldern on how generalism can superpower journalism and one's career
This is a post for paid subscribers only. If you'd like to support the show, please click here to sign up! Thank you!
If anything, Reversing Climate Change is a podcast for passionate generalists who are interested in making connections between different traditions, ways of thinking and being, reading deeply and widely, and breaking out of pure linearity.
Clayton Aldern, guest from episode 332 (and this video excerpt) and author of The Weight of Nature: How a Changing Climate Changes Our Brains, explains how taking the squiggly path between groups has allowed him to put pieces together that otherwise might have remained cloistered.

When Heat Makes Us Angry: Free Will, Determinism, and Compatibilism Under Conditions of Stress
This is a (Spotify) video excerpt from episode 332 with Clayton Aldern, Senior Data Reporter at Grist and author of The Weight of Nature: How a Changing Climate Changes Our Brains.
In this video clip, we discuss how we hold people accountable when the heat has a statistically relevant negative impact on decision-making, impulsivity, etc. If we are so embodied as to predictably make worse conditions under stress, what does that mean for a world that will likely encounter more stress as a result of climate change? At what point should we focus less on responsibility, blame, and agency and begin to focus more on background conditions and our physical natures? Or is this even the right question?
Tune in now to learn more, and listen to the rest of the show on audio wherever you listen to podcasts.

332: If Climate Change Can Impact Behavior, How Much Agency Do We Actually Have?—w/ Clayton Aldern, author of The Weight of Nature
When we think of climate change, we might think of droughts, floods, wildfires, emigration and climate refugees: but what if the call is coming from inside the house? What if it impacts the way we think and act?
Today's show is with Clayton Aldern, Senior Data Reporter at Grist and author of The Weight of Nature: How a Changing Climate Changes Our Brains.
Clayton explains where additional climate risks will be coming from, and much of it is how much even small changes in heat can increase impulsivity and crime, decrease test scores, and generally make things more difficult.
If human bodies are so susceptible to environmental conditions, what does that say for justice? How are we meant to understand agency and determinism? How do we hold one another accountable while also practicing forgiveness for human frailty?
There are no shortage of big questions today! Enjoy.
Resources
The Weight of Nature: How a Changing Climate Changes Our Brains

331: The Future of Wildfire Prevention: Data, Insurance, & The Los Angeles Disaster—w/ Allison Wolff, CEO of Vibrant Planet

330: Frostpunk 2: Climate Video Games and Humane Storytelling at 11 bit studios—w/ Maciej Sułecki of This War of Mine, Frostpunk 1 & 2
Content warning: This episode discusses a scene in a video game that involves sexual assault during war. If you'd like to skip that section, it is from 7:57-8:35. There is a response that discusses the ethical choices in the game beyond that point, but it is more abstract and general about choices.
Video games have not historically been amazing at storytelling. Games prioritize mechanics and gameplay while story takes a backseat. But that isn’t the case at 11 bit studios, which have produced some of the finest video games in recent years, including a series that takes place within a climate-changed world.
Today’s Reversing Climate Change guest is Maciej Sułecki. Maciej worked on three games that RCC host Ross Kenyon is a huge fan of: This War of Mine, and Frostpunk 1 & 2.
The conversation starts with The War of Mine, in which the player plays as a group of civilians trying to survive a fictionalized Siego of Sarajevo. Unlike most war games, the objective is not to win a battle (most characters are ill-suited to fighting) but merely to stay alive and not lose your soul in the process by engaging in unethical or traumatic behavior.
The Frostpunk games each deal with a world that has iced over, and humanity is barely hanging on. Due to the extreme circumstances of survival, the decisions are hard and the political choices tend toward the extreme. It puts players in the role of deciding how to rank liberal values that we take for granted about the consent of the governed and the political process against survival. What’s more: it doesn’t do this in a straightforward way meant to teach you a lesson—a very unusual quality in any media, let alone a video game!
Ross and Maciej discuss other games and series that have prioritized story to varying degrees such as Fallout, The Elder Scrolls, Papers, Please, and Disco Elysium, and also end up discussing the degree to which Polish history influenced what are otherwise games meant to be universal.
In the Polish-Lithuanian Commonwealth, the democratic body of the Sejm had a principle called the Liberum Veto, by which any member of the body could veto a policy. While this was a beautiful idea, it made it easy for members to be bribed by outsiders to block policy changes and cease the development of the state. By some accounts, it led to the weakening of the Polish state and therefore its ultimate susceptibility to the Polish Partitions. Did that influence the gamemakers thoughts on democracy? Is there such a thing as a universal game, or does all art spring from our experience, cultural or otherwise?

329: The “Faustian Bargain” in Climate Rhetoric: Goethe’s Faust & Modern Occultism—w/ Daniel Backer, author
In discussions about technology, and maybe especially within climatetech, the concept of the "Faustian bargain" is common. But what does it actually mean, and is it as simple as concept as it is typically considered?
In today's special Halloween episode, Reversing Climate Change host, Ross Kenyon, intros the show by giving the necessary historical context to understand Johann Wolfgang von Goethe’s Faust, and to contrast it against Christophe Marlowe’s Doctor Faustus. Get ready for a dose of Romanticism.
When the Faustian bargain is invoked, it usually means a bad deal—one with no upside except for a short-sighted one. And that may be true for Marlowe’s Faust, but Goethe’s Faust wins his bet with Mephistopheles and his soul is never damned. What does that mean for how we use the term, when persistent survival if not actual upside is reintroduced into the Faustian bargain? What if, at least according to Goethe, making a deal with the devil isn’t always as straightforwardly bad as one might think?
Today’s guest is frequent podcast alumni and multihyphenate, Daniel Backer. Daniel produces virtuosic music, writes insightful novels, and creates video content about literary fiction on both his YouTube and TikTok channels. Be sure to follow his work!
Daniel and Ross spend much of the show exploring what it does to one’s brain to take claims of high strangeness, the paranormal, and the occult seriously, and why horror films (especially those of Ari Aster) deserve a better reputation.
Happy Halloween!
N.B. Reversing Climate Change is no longer a Nori podcast, but its own show. Outdated assets will be updated if and as possible.

328: Building a Biochar Startup on a Podcast: Grounded Takes Over Reversing Climate Change—w/ Tom Previte, founder of Restord & host of Grounded
The Grounded podcast takes over Reversing Climate Change! Tom Previte of The Carbon Removal Show, founded a new biochar company in the United Kingdom called Restord. And like any good podcaster, he decided to make a show about it!
Grounded: A Climate Startup Journey, just wrapped its five-episode first season documenting Tom's attempts to start a new biochar company. He walks listeners through so many of the basic questions of starting a business, and specifically a business in a new category like carbon removal. What standard should one try to work within? Which parts of the life-cycle assessment matter? Who actually wants this product?!
What's especially novel about this episode is that Tom and his producer Ben Weaver-Hincks produced it in the style of Grounded, with voiceover segments and various other effects!
Tom and Ross talk about how to make podcasts about carbon removal interesting, how various design decisions impact quality and frequency of publishing, and what we can do to get more people into CDR and climate action through creative media work.
Resources
The Carbon Removal Show
Grounded
Restord
Restord's crowdfunding campaign

327: Carbon Removal & the Philosophy of Science: Kuhn's Paradigms & Feyerabend's Anarchism—w/ Anu Khan & Dr. Holly Jean Buck
How do we conduct science when there isn't a single isolated variable? What does that mean for carbon removal not taking place in a controlled environment? How does science even work?!
Today's show originated from a question of how open-system carbon removal research can be conducted given that in a less-controlled environment, isolating for a single variable with replicability is less obviously possible. Does the scientific method really demand that, or is that some sort of pop culture understanding of science that needs to be challegned?
To answer that question, host and co-founder of the Nori carbon removal marketplace, Ross Kenyon, asked Dr. Holly Jean Buck of the University at Buffalo and Anu Khan of Carbon180, to read two books and come on Reversing Climate Change to discuss them.
The two texts are some of the foundational works of modern philosophy of science: Thomas Kuhn's The Structure of Scientific Revolutions, and Paul Feyerabend's Against Method.
Kuhn argued that paradigms are the collection of foundational beliefs we have about how science and knowledge production is conducted, and that they are quite hard to see outside of since most people work so deeply within them. It can often be a generational effort, as older scientists die and new ones take their places.
Feyerabend goes further, arguing that we shouldn't just look for where one paradigm supersedes another, but be protective of competing systems of knowledge and the valuable ways of seeing that they unlock.
The show applies their learnings to the state of the CDR industry, and attempts to ferret out carbon removal's existing paradigm, whether the world is ready for credits that are not tonne-denominated, and how much time we can afford in retooling and letting "normal science" work within an imperfect paradigm vs. trying to create an entirely new paradigm ex nihilo.
N.B. At the 8:55 mark, I contrast Ptolemaic with geocentric and I meant to say heliocentric. Feyerabend said that the quality of predictions between Ptolemaic/geocentric and heliocentric models was similar.
Resources
The Structure of Scientific Revolutions on Wikipedia

326: Confronting Our Shadow: Jung, The Vietnam War, & Climate Change—w/ Karl Marlantes, author
What is it like to go to war? What does the experience have to teach us, and could it in any way be a spiritual endeavor? What does the Temple of Mars have to teach us in a climate-changing world?
Karl Marlantes is a Rhodes Scholar who put aside graduate studies at Oxford University to lead a Marine rifle platoon in Vietnam in 1968. He is featured extensively in the Ken Burns/Lynn Novick documentary series, The Vietnam War. His memoir, What It Is Like to Go to War, and novel, Matterhorn, address what we ask our nation’s young warriors to do from within a cultural environment that denies the multifaceted truth of what it means to be a warrior. His recent novels Deep River and Cold Victory address big questions of agency and what it means to recognize oneself as a historical actor.
Is combat terrifying? Exhilarating? Mystical? Carnal? Is it everything all at once? If we only acknowledge the experience as negative, how might that cause repression and misunderstanding in a world unlikely to leave war behind permanently?
If climate change is not successfully addressed as soon as possible, the geopolitical situation may become more rivalrous and difficult. We need to understand the nature of war, of our relationship to our shadow, in order to chart an honest course to a better future.
Resources
Ken Burns & Lynn Novick's The Vietnam War series
Karl Marlantes' books:
- What It Is Like to Go to War
Connect with Nori
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Instagram

325: Literally Redoing the Oregon Trail: An Eccentric Environmental History—w/ Rinker Buck, author and adventurer
If you're going to write about the Oregon Trail or the Mississippi flatboat era, why not go gonzo? Does it make for better history or just better bar stories? What can you really learn about change by recreating epic journeys in contemporary times, and what can that teach us about how we live upon this planet?
Today, adventurer and author Rinker Buck is on the show to discuss his odysseys. In particular, his flatboat ride from Pittsburgh to New Orleans, and his mulecart passage of the entire Oregon Trail. If you're gasping reading that last sentence, you need to read his books.
Obviously, these landscapes have massively changed over the centuries, and their environmental history reflects human wants and desires, some good and others less so. How are they shadows of their former selves, which could you not tell which century you're currently in, and which are making beautiful comebacks? What does it teach us about the country so many of our listeners call home? How does the American experience prepare or fail to prepare us for a climate-changed world?
Rinker discusses his particular approach to participatory history, why he doesn't like reenactment as a paradigm, and why he bothers with the Heraclean effort for which some might deem him a "conquistador of the useless."
Tune in and learn from Rinker's hard-earned experience and observations!
Resources
The Oregon Trail: A New American Journey
Life on the Mississippi: An Epic American Adventure
Women's Diaries of the Westward Journey by Lillian Schlissel
Frederick Turner's Frontier Thesis
Connect with Nori
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Instagram

324: My Octopus Teacher: How Rewilding Ourselves Could Heal the Planet—w/ Craig Foster, Oscar Winner and Author of Amphibious Soul
When the world feels increasingly tame, what does it mean to reclaim our wildness? Can we appreciate the benefits of industrial civilization while connecting with our evolutionary roots? Can we get ourselves back to the garden?
In this poignant conversation, Academy Award-winning filmmaker Craig Foster shares insights from his experiences diving in the Great African Sea Forest and the inspiration behind his new book, Amphibious Soul: Finding the Wild in a Tame World.
Host and Nori Co-Founder Ross Kenyon asks Craig some unanswered questions he has about My Octopus Teacher, the experience of fame from winning the 2021 Best Documentary Feature Oscar, whether evolution has prepared us for fame, and Craig's adjustment back to civilian life.
Craig discusses the profound lessons learned from marine life, emphasizing the importance of a deep connection with nature and the critical role biodiversity plays in the survival of our planet.
Ross and Craig discuss their various stories of interspecies communication and what it means to build a thread to a species and learn their language. They explore themes of kinship with nature, the significance of tracking as an ancient fundamental language, and the transformative power of cold water immersion. Plunge for the planet!
The discussion also touches on Craig's marine conservation efforts through the Sea Change Project and introduces a unique multimedia aspect of his book that aims to enhance readers' connection to nature.
Connect with Nori
Purchase Nori Carbon Removals
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Instagram
Carbon Removal Memes on LinkedIn
Resources

323: Is the Rise of a Global Middle Class Good for Climate?—w/ Dr. Homi Kharas, author of The Rise of the Global Middle Class
The world is becoming wealthier. Is that a good thing? Or should we be looking to simpler and less material lives? How does a middle class global population affect climate change, for good or ill?
On today's show, Dr. Homi Kharas, a senior fellow at The Brookings Institution and author of The Rise of the Global Middle Class: How the Search for the Good Life Can Change the World, elaborates on what it means to be middle class, emphasizing the relevance of choice as a defining characteristic. People drop the concept all the time, but it isn't really clear what is meant by it. Is it about per capita earnings? Security? The type of labor done? Something else?
He explores how the middle class's values and choices intersect with issues like climate change and government policy. Dr. Kharas sheds light on the evolution of capitalism, arguing that it has always adapted to societal changes, and suggests that this continued evolution is optimism-inspiring.
He counters the narrative of a trade-off between material prosperity and carbon emissions, asserting that technology can and should allow for both!
Tune in today to get a dose of history and economics!
Resources
The Rise of the Middle Class: How the Search for the Good Life Can Change the World
Connect with Nori
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Instagram

322: On Being a Climate Hypocrite—w/ Amie Engerbretson, pro skier and filmmaker of The Hypocrite
You are condemned to be free, and yet how much responsibility do you bear for the structures you inhabit? Do your individual consumer choices matter, or is it some distant political economy? Should we enjoy our time in nature on snowmobiles, or is that just one more bootprint on the road to hypocritical perdition? Do you need to be perfect in order to be an activist?
In this episode, Nori cofounder Ross Kenyon, and Thanks-A-Ton cofounder Siobhan Montoya Lavender, discuss the new short film from Protect Our Winters and professional skier Amy Engerbretson, The Hypocrite.
In this wide-ranging discussion, Amy discusses why she made The Hypocrite, which deals with how she went from climate ignorance, through the guilt of her carbon footprint and that of skiing, and became an imperfect climate advocate.
She emphasizes the importance of systemic solutions over individual perfectionism, revealing the often-paralyzing effects of aiming for personal purity in environmental activism. The film aims to inspire action by showcasing the power of collective efforts in outdoor communities, urging listeners to engage civically beyond mere personal adjustments, while also discussing whether duty must be done for its own sakes, regardless of how big of an impact it might have.
The session concludes with Amy's thoughts on political will as the paramount force for climate change mitigation, encouragement for involvement with organizations like Protect Our Winters, and the value of messy, imperfect advocacy.
Resources
Connect with Nori
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Instagram