The Rhino Daily Podcast
By Steve Sipress
The Rhino Daily PodcastApr 11, 2024
3367 - Innovation Is Good, Invention Not So Much
The difference can save you a lot of grief and make you a lot of money.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, innovation, invention, proven, system, Benjamin, Franklin, Peter, Drucker,
3366 - Google Gemini Disrupts Search
Major changes are now necessary for your SEO strategy.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, Gemini, AI, chat, bot, search, engine, keywords, intent, relevant, long, tail,
3365 - Small Businesses Are Embracing Shrinkflation
This tactic is not being used only by big companies to combat this difficult economy.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, inflation, shrinkflation, economy, prices, pricing, strategy,
3364 - Multiple Offers Weaken Your Message
Focus on one offer at a time for maximum effect and response.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, offer, offers, multiple, confuse, confusion, focus,
3363 - Restful Sunday
Hope yours was, too.
3362 - LinkedIn Adds Short-Form Video
Thanks to AI, written content has flooded the platform.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Linkedin, video, Tik, Tok, TikTok, Instagram, Reels, YouTube, Shorts, short, form, creator, social, media, AI,
3361 - 6 Key Elements For Your Advertising And Marketing
This is why business owners and entrepreneurs can’t get AI to work effectively.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, chat, GPT, Gemini, prompt, copy, writing, copywriting, emotion,
3360 - Attending A Great Mastermind Event
Hosted by rockstar entrepreneur, Kane Minkus.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, mastermind, AI, Kane, Alessia, Minkus, Industry, Rockstar, event,
3359 - Google Launches Veo
New AI video creation tool will compete with OpenAI’s Sora.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, Veo, video, Sora, Open, AI, Chat, GPT, creator,
3358 - Happy National Small Business Week
Most small businesses are getting crushed by this crappy economy. But some small business owners are taking the right steps to be in a golden position.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, systems, ai, Gerber, emyth, e-myth, doer, tactician, networking, social, media, inflation, assets,
3357 - When You Don't Know What To Say
You produce advertising or marketing like this piece of garbage.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, headline, offer, postcard, email, social, media, posts,
3356 - Big Announcements Coming From Google And Microsoft
Get ready for some major improvements.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, Microsoft, Open, AI, Chat, GPT, I/O, conference, updates, 4, 5, pro, search,
3355 - Reddit Launches Dynamic Product Ads
New feature nearly doubles results for advertisers.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Reddit, Dynamic, Product, Ads, IPO, public, users, revenue, ROAS,
3354 - Should You Use Long Or Short Copy?
The answer is “both.”
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, copywriting, lead, generation, short, long, boring,
3353 - Happy Mother’s Day Anniversary!
Its founder turned against it for the same reason you should love it.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, holiday, mother's, day,
3352 - 74% Of People Abandon Purchases
They give one big reason why.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, cart, abandon, shopping, ecommerce, confusing, confused, overwhelm, messages, messaging,
3351 - The Rolling Stones Are Still Rocking
Led by master businessman Mick Jagger.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Rolling, Stones, Mick, Jagger,
3350 - Multiple Choices Increase Response
Done right, this strategy increases your revenue and profit exponentially.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, multiple, choices, response, rate, premium, free,
3349 - Happy Cinco De Mayo!
Celebrating independence with friends and family.
3348 - YouTube Introduces New AI Tool
Not sure what to say in your videos? Now help is on the way.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, YouTube, AI, Google, artificial, intelligence, videos, content, creator,
3347 - How To Write An Effective Headline
Your headline is the ad for your ad.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, headline, ad, ads, email, subject,
3346 - Kids Love To Protest
Back in my college days, I was trained in how to get arrested.
3345 - Google Advertising Is More Costly Than Ever
Costs are way up, while results are basically flat.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, ads, advertising, pay, cost, per, click, CPC, PPC, search, adsense, AOV, online, digital,
3344 - How To Survive A Financial Crisis
My suggestion from my personal experience has to do with what you do before you’re in crisis mode.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant,
3343 - Multiple Options Increase Response Rate
A very wise mentor of mine would always remind me that "one is the worst number in business."
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, free, offer, multiple, choices, response, rate, postcard, networking, referrals,
3342 - Completely Crazy Day
If you read my Facebook post on Thursday, then you know why I spent the entire weekend on non-stop calls in complete panic, desperation mode.
3341 - The Power Of Social Media
My post on Facebook yesterday generated a flood of responses.
3340 - Always Have A Strong Guarantee
It’s one of the best selling tools you’ll ever have.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, guarantee, risk, reversal, jay, abraham,
3339 - The Time We Lost Our Life’s Savings
Our former financial advisor is now in federal prison.
3338 - Blings For Personalized Videos
People retain information almost ten times more than when you use text.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Blings, video, personalized, personalization, offers,
3337 - How Much Time Do You Spend On Marketing?
The answer actually works both ways.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, systems, time, networking, social, media, email,
3336 - A Big Marketing Mistake Most Business Owners Make
If you take the time and effort (and likely get expert input) to put together an Irresistible OFFER, where do you think you should feature it in your advertising or marketing message for best results?
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, irresistible, offer, headline, ad, ads, postcard, email, subject, social, media, post,
3335 - Officially Getting Ready For The Summer
Window screens mean something different here from up north.
3334 - TikTok Launches Instagram Competitor Notes App
At least one feature already makes it better.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Tik, Tok, TikTok, Notes, app Instagram, Meta, swipe, copy, model, headline,
3333 - The Iceberg Theory
Do this right and you’ll run circles around your competition.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, front end, back end, repeat, return, referrals, upsells, future, continuity, math, customer, acquisition, acquire, list, relationship, follow, up,
3332 - Happy Birthday Ford Mustang
Yesterday was the 60th anniversary of its legendary launch at the New York World’s Fair.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, launch, buzz, preview, coming, debut, grand, opening, Ford, Mustang, concert, sports, movie,
3331 - Elon Musk’s XMail Is Coming Soon
Here’s what we know about it so far...
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Elon, Musk, X, XMail, email, Gmail, Google, disrupt, innovate, disruption, innovation, improve, new, different, better,
3330 - ChatGPT-4 Turbo Is Live
OpenAir’s newest version is once again the king of the hill, with several big improvements.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, ai, Chat, GPT, artificial, intelligence, 4, 5, turbo, vision, math, writing,
3329 - How To Get Your Ideal Prospects To Attend Your Event
Hosting events is a fantastic way to grow your business -- but you have to know "how to put butts in seats."
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, events, live, in, person, seminar, webinar, conference, speaker, speaking, follow, up, invite, invitation, free, meal, dinner, information, affluent, wealthy, complex, intangible,
3328 - YouTube Introduces New Shopping Tools
Their goal is to make it easier for you to sell more stuff.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, YouTube, Selling, Collections, Affiliate, Hub, video, ecommerce,
3327 - Live From Alice Cooper's Coopstock 2024
The beloved rockstar raises hundreds of thousands of dollars for his Solid Rock Teen Centers while providing a fun evening of entertainment.
3326 - Competing On Price Is Stupid
Here’s what to do instead.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, price, compete, competing, competition, pricing, discount, premium, bonus, bonuses, Dan Kennedy,
3325 - Why You Shouldn’t Want To Be An Inventor
There are much quicker and far less risky ways to earn a fortune.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, inventor, inventions, pioneer, copy, model, proven, Shark, Tank,
3324 - Advertisers Are Losing Trust With Google, X, Facebook, Instagram
Trust is one of the most important factors for growing your business.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, trust, Google, Twitter, X, Meta, Facebook, Instagram, platform,
3323 - Did You Eclipse Your Revenue Goals?
Always remember the Collier Principle.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Robert Collier, principle, enter, conversation, mind,
3322 - How To Make An Impression With Your Marketing
Following a proven example beats starting from a blank slate every time.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, mail, email, postcards, irresistible offer, target market, free, gift, new, customers,
3321 - Leisurely Sunday
Resting, relaxing, and recharging in preparation for a big week ahead.
3320 - Pinterest Shares Some Of Its Algorithm
Their goal is to help content creators get more engagement and improve their user experience.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Pinterest, algorithm, Field, Guide, non, engagement, signals, feed, interest, experience,
3319 - General Advertising Vs Direct Marketing
The difference could mean life or death for your business.
Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, brand, image, general,
3318 - Memories Of The Reverend Dr Martin Luther King
He never would have stood for today’s racist “victim v oppressor” narrative.