According to a recent survey, America's mid section will do nothing but get larger in the next twenty years. No, we're not adding geography to the Midwest by adopting Canada. The geography being added is to our mid sections, our waistlines.

A Duke University study tells us that, at present, roughly a third of all Americans are considered obese. By 2030, that number is projected to be 42%. Think about this: That's two out of every five of us. And we're not talking just overweight here, we're talking obesity.

The Center for Disease Control says, "For adults, overweight and obesity ranges are determined by using weight and height to calculate a number called the "body mass index" (BMI). BMI is used because, for most people, it correlates with their amount of body fat.

An adult who has a BMI between 25 and 29.9 is considered overweight.
An adult who has a BMI of 30 or higher is considered obese."

You can check yourself at http://www.nhlbi.nih.gov/guidelines/obesity/bmi_tbl.htm

The Big Kahuna: Pricing to Sell in Any Market

The Daily RICHualBy Rich SandsJan 28, 2019