Roadpreneur: Business Building for the RV Lifestyle
By Kimberly Crossland
Roadpreneur: Business Building for the RV LifestyleMay 10, 2022
The Difference Between Being a Roadpreneur and Working From Your RV and Any Other Type of Entrepreneur
Entrepreneurship comes with many nuances. Add in the ability to be location independent and run your business from an RV, where Internet is sketchy at best, neighbors are potentially loud, and the views are so good you'd rather be outside, and you have a totally unique approach to running your business.
In this episode, Kimberly Crossland shares the core differences between being an entrepreneur with a business designed around their RV lifestyle, and being an entrepreneur who works exclusively from their home office or in their local region.
If you'd like to dig deeper and learn how to design a business that lets you RV, get my 5-step framework here: Roadpreneur.com/Money
Want to simplify how you run your business while you RV? Download this free Roadpreneur Rhythms sheet here: Roadpreneur.com/Systems
Building Systems That Let You RV and Run a Business
How do you juggle the best of both the RV life and the entrepreneurial life? You build systems. In this episode, I'm talking about how you can create a simplified system to help you stay on track with your business goals but not on track for burnout.
Grab your FREE copy of the Roadpreneur Rhythms systems sheet here: Roadpreneur.com/Systems
Join the free Facebook group to meet other Roadpreneurs and stay up-to-date on the latest happenings in the Roadpreneur world: Facebook.com/groups/Roadpreneurpodcast
Ready to scale to 5k months? I am showing you how in this free masterclass: Roadpreneur.com/5k
What Type of RVer are You?
In this episode, I break down three types of RVers. None of these RVers are better than or less than others. And none are stuck in that single identity as an RVer. It's a fluid type of travel, which means there's a lot of room to ebb and flow as you design a life that lets you explore. Listen in to determine which type of RVer you are, and how you can use that knowledge to start a business that lets you go full-time, live in the messy middle mode of RVing, or embrace the weekend warrior lifestyle. Each approach has its own advantages and challenges.
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Find out what the next type of business owner you'll be that'll light you up more fully by taking our quiz here: Roadpreneur.com/Quiz
Watch the free webinar that teaches you how to take your RV lifestyle (no matter what it is) and turn it into a business that brings in consistent $5k+ months from the road here: Roadpreneur.com/Money
Join the free Facebook group for conversations with other Roadpreneurs here: Facebook.com/groups/roadpreneurpodcast
Follow Roadpreneur on Instagram: Instagram.com/Roadpreneur
What's New Inside Roadpreneur School — the Business Building School for RVers
Last week, you walked through the process of uncovering new business ideas that will align with your RV lifestyle, so you can love your business AND love your life more. This week, I'm sharing more insight into how to make those aligned business ideas come to life, so that you can lean into a summer of less work and more travel.
Join the Roadpreneur School here and get 12-months of live coaching, core curriculum, and hands-on copywriting support (as in, I'll be marking up your Google Docs in a done-with-you approach): ROADPRENEUR.COM/SCHOOL
Inside Roadpreneur School, you'll get:
* 12-months of group coaching and live support on Zoom
* Core curriculum teaching you the framework for building a business you love that also supports your RV lifestyle
* A community of other Roadpreneurs that you can collaborate, network, and celebrate with (you're never in this alone)
* BONUS: A year inside the Roadpreneur Community, my membership where you get a monthly marketing playbook and calendar to take the guesswork out of how and where to show up
* BONUS: Instant access to the workshop, Systematize Your Year
* BONUS: A free ticket to the upcoming workshop, The Year Long Funnel
* BONUS: A free copy of the Roadpreneur digital planner to be released in June
The doors to this round of the Roadpreneur School close on Friday, February 24. Join now to get in and get started building that life of you love! Our first kickoff call is February 28. Get ready to hit the ground running and make 2023 the year you finally design a life of freedom.
Challenge Day 5: Prioritizing Your Business Ideas and Taking the First Step Towards the Roadpreneur Lifestyle
Welcome to the final day of the Love Your Business, Love Your Life challenge! Today is all about taking those big, beautiful ideas you've had about designing a business and life around your RV lifestyle, and prioritizing them. Because here's the reality — without knowing where to start or what to work on first, you'll get lost in the spiral of idea overwhelm. Ultimately, nothing will get started and you'll be stuck thinking about what could be rather than living what can be.
If you're ready to build a life as an RV loving entrepreneur, now's the time to join the Roadprenuer School >>> Roadpreneur.com/School
Roadpreneur School is a 12-month coaching program where you'll get access to training, coaching calls, and a supportive community. You'll learn the strategies, storytelling tactics, and systems to design a business that lets you explore more freely and hit the road more often. Here's what's inside:
* Instant access to 60+ short videos and workbooks designed to put you into action
* A library of templates to speed your time from idea to creation
* Monthly coaching calls to get support along your Roadpreneurial journey
* A 24/7 private community where you can ask questions, get feedback, and even cowork with other Roadpreneurs
* BONUS: 12-months inside the Roadpreneur Community membership, where you'll take the guesswork out of how to show up each month with marketing plans and calendars designed to keep you creating and in motion without staying on that content creation hamster wheel
* BONUS: Instant access to the workshop Systematize Your Year
* BONUS: A ticket to the upcoming The Year Long Funnel workshop
Join here: Roadpreneur.com/School
Challenge Day 4: Roadpreneurizing Your Business (or Designing Your Business Alongside Your RV Lifestyle)
Welcome to Day 4 of the Love Your Business, Love Your Life challenge! Ready to learn the difference between starting a business and starting a business that lets you RV more often? This episode is for you.
Today, we're looking at how you can choose an idea and ensure it'll meet your desire for an adventure-filled lifestyle. This episode is all about you and how you'll serve your customers in a way that feels good and doesn't leave you trapped inside your rig while you look out the window wishing you could explore.
If you're ready to build a life as an RV loving entrepreneur, now's the time to join the Roadprenuer School >>> Roadpreneur.com/School
Roadpreneur School is a 12-month coaching program where you'll get access to training, coaching calls, and a supportive community. You'll learn the strategies, storytelling tactics, and systems to design a business that lets you explore more freely and hit the road more often. Here's what's inside:
* Instant access to 60+ short videos and workbooks designed to put you into action
* A library of templates to speed your time from idea to creation
* Monthly coaching calls to get support along your Roadpreneurial journey
* A 24/7 private community where you can ask questions, get feedback, and even cowork with other Roadpreneurs
* BONUS: 12-months inside the Roadpreneur Community membership, where you'll take the guesswork out of how to show up each month with marketing plans and calendars designed to keep you creating and in motion without staying on that content creation hamster wheel
* BONUS: Instant access to the workshop Systematize Your Year
* BONUS: A ticket to the upcoming The Year Long Funnel workshop
* BONUS IF YOU JOIN TODAY, FEBRUARY 16: A 30-minute 1:1 coaching call with Kimberly Crossland
Join here: Roadpreneur.com/School
Challenge Day 3: Validating Your Business Idea
Welcome to the Love Your Business, Love Your Life challenge day 3! Today, we're going to build upon days 1 and 2, and focus on validating the opportunities that bubbled up yesterday. Is there a need for this? Will you make money doing this new idea? Is this worth pursuing?
You'll want to grab a pen and paper for this episode because you'll be met with a lot of questions to consider as you navigate your next steps towards building a business along your RV lifestyle.
To do the homework and be entered to win prizes, be sure to register free here: Roadpreneur.com/Love
Challenge Day 2: Discovering the Hidden Opportunities to Start a Business While You RV
Welcome to day 2 of the Love Your Business, Love Your Life challenge! So often, we get mired down thinking about what others are doing. Looking sideways can make it enormously difficult to see fresh opportunities, and opportunities that align with your desire to live the RV lifestyle while also building a business that supports that love for exploration.
Today's episode focuses on how to uncover new opportunities based on what you discovered through yesterday's reconnection exercise. During the episode, you'll learn how to pinpoint a need and where you're uniquely capable of answering that need.
To be entered to win prizes, join the free challenge here: Roadpreneur.com/Love
Challenge Day 1: Reconnecting With Your Buyers and Your Self as a Business Owner
Welcome to the Love Your Business, Love Your Life challenge. Today is day 1, and we're focusing on an exercise that will not only shine a light on who you serve but how you serve yourself through entrepreneurship. The reality is that, in order for you to love your business, you have to love showing up in your business. And, for you to become a Roadpreneur, you must also love your life. Without designing a business that allows you the freedom to explore, you'll continue to feel bogged down, overwhelmed, burnt out, and stuck. Let's change that, shall we? You game?
Enter to win prizes and be part of this challenge by registering free here: Roadpreneur.com/Love
Should You Offer a Bundle or Giveaway to Grow Your Business?
I recently doubled my email list by participating in a massive giveaway with over 300 contributors. Was it a good decision? Sure, but there were a lot of lessons learned along the way. Listen in as I share those lessons and how you can navigate your next steps inside of a bundle or giveaway to maximize your reach and earning potential.
Want to LOVE YOUR BUSINESS, LOVE YOUR LIFE? Register for my FREE challenge happening Feb. 13 - 17 where you’ll get daily action items and the opportunity to win prizes. This challenge will be light, fun, and action fueled.
Join here: Roadpreneur.com/Love
And bring a friend along for the fun!
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Did you miss out on the challenge? You can still stay in the know about upcoming events and chances to win! Get the weekly newsletter here and stay current on all things happening in the Roadpreneur space: Roadpreneur.com/Letters
What To Do When Your Business Isn't Growing or Bringing In Revenue
What should you do if you’re ready to RV more often while growing a business from the road, but you’re not making money? Listen in. I have five ways to help you rejuvenate your business and start earning a living from the road.
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Join me for the upcoming free challenge, Love Your Business, Love Your Life. Register here to find out how you can win prizes just by showing up for you and your business: Roadpreneur.com/Love
Want more weekly action tips to keep you moving in your RV and business dreams? Sign up here: Roadpreneur.com/Letters
Doors close to the Roadpreneur School on February 24! Get a full framework for building a Roadpreneur lifestyle, 12-months of live coaching and support, plus more by joining here before doors close: Roadpreneur.com/School
Why I Moved My Membership and Course Community to Heartbeat
There's been a lot of buzz around the app, Heartbeat. In this episode, Kimberly Crossland talks through why she decided to uproot her membership and course community from Facebook and then Slack to be on Heartbeat. You'll discover the features that attracted her eye and what they could mean for your business model too. Plus, you'll learn why this app is ideal for the RV entrepreneurial lifestyle specifically, and what it means for you as you develop your business plan that will let you hit the road more often.
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To check out the free Heartbeat group for Roadpreneurs, join here: Roadpreneur.com/join
To join the Roadpreneur Community for monthly marketing playbooks and industry specific discussion, head here: Roadpreneur.com/Community
To join the Roadpreneur School and dive deep on strategy, technology, and implementation designed specifically with the RV lifestyle in mind, head here: Roadpreneur.com/School
What It Looks Like to Run an Empathy-Driven Business
You've probably heard people buzzing about the word empathy, but this phrase is so much more than industry jargon. It's human. It's real. And it's necessary for growth.
In this episode, Kimberly Crossland breaks down how she uses empathy to run Roadpreneur, a business designed to help entrepreneurs build a business from the backroads, so you can soak up the RV lifestyle while staying profitable.
Join the FREE Roadpreneur group:
Watch the free masterclass, How to Make Money While You RV, here: Roadpreneur.com/money
Stay accountable with monthly marketing playbooks and coworking inside the Roadpreneur Community: Roadpreneur.com/Community
Join the Roadpreneur School to get in action and get the strategies needed to build from the backroads: Roadpreneur.com/School
Social Media is Changing. Here's What That Means for Your Roadpreneur Marketing.
We are at an inflection point in the marketing world. Gone are the days where you need to be always on and always growing on social media in order to make a lasting impact. In this episode, I offer uncommon advice about how to navigate this changing world and stay ahead of the trends by ... *drum roll please* ... getting away from social media as your core attraction point. In this episode, I share with you why marketing for the RV lifestyle is different, and why RVers shouldn't feel forced onto platforms they just don't love.
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Watch the free masterclass: How to Make Money From the Road: Roadpreneur.com/Money
Sign up for the Roadpreneur Community for monthly marketing playbooks: Roadpreneur.com/Community
Join the Roadpreneur School for guidance and support on starting a business from the backroads: Roadpreneur.com/School
What Worked in 2022
Happy New Year! In this episode, it's time to reflect on what has worked well over the last year and what we will continue to bring into 2022 with us.
In this episode, I break down the top 10 things that worked well for me and my business last year, and what I'm bringing with me into the New Year. As you listen, you're encouraged to think about your own RV adventures, dreams, goals, business, entrepreneurship aspirations, and other areas of your life.
Share what worked for you in 2022 inside the free Roadpreneur Podcast Facebook group here: Facebook.com/groups/roadpreneurpodcast
To find out what business you should start in 2023, take the quiz here: Roadpreneur.com/Quiz
Or, if you're ready to dive in deep with making money, watch the free masterclass on how to make money from the road here: Roadpreneur.com/Money
How to Scale a Membership With Ease While You RV
Memberships can leave RVers feeling like they have to be always on. That always-on feeling can lead to stress when you’re off-grid, difficulty unplugging, and fast burnout.
In this episode, you’ll learn how you can design a membership that empowers your members to connect and builds retention through community.
- Inspire community
- Set expectations that align with your travel
- Build a team of support within your membership
- Build a culture of responsiveness
If you want more support implementing these shifts and strategizing your business in 2023, join the Roadpreneur School today for a full year of support along your Roadpreneurial journey.
Head to https://roadpreneur.com/School to check it out.
Building a Course From Your RV
Course creation is changing, and for RVers there’s a massive opportunity to lean into being a course creator without a ton of requirements to stay in front of your camera while staring out the window at the ocean.
In this episode, you’ll learn how you can design a business that will feel good to sell, good to manage, and good for all of your students.
- Expand the duration of your course
- Commit to 1/month lives instead of weekly lives
- Put your course on evergreen
If you want more support implementing these shifts and strategizing your business in 2023, join the Roadpreneur School today for a full-year of support along your Roadpreneurial journey.
Head to https://roadpreneur.com/School to check it out.
How to Run a Product-Based Business From Your RV
When you think of a product-based business, visions of inventory and packaging dance in your head. But when you’re an RVer, carrying inventory and packaging, as well as finding a place to ship a lot of orders on the regular, just isn’t feasible. So, how do you run a ecommerce, product-based business from your RV?
In this episode, you’ll learn how you can design a simpler product-based business that generates excitement from your customers.
- Consider a subscription box model to keep consistent shipping
- Offer product drops to spur bigger sales
- Lean into limited time offers
If you want more support implementing these shifts and strategizing your business in 2023, join the Roadpreneur School today for a full-year of support along your Roadpreneurial journey.
Head to https://roadpreneur.com/School to check it out.
How to Stop Trading Time for Money as a Freelancer
Probably the hardest part about being an RVer and a freelancer is balancing the time you spend on work and on the road. Freelancers, specifically, tend to struggle with this the most because what’s being sold is that time.
In this episode, you’ll learn how you can design a business more efficiently and effectively to create bigger cashflow and bigger time boundaries.
- Sell bundles over one-off projects
- Ask for long-term commitment on projects when building out the scope of work to give yourself more time buffers for completion
- Move conversations to Voxer instead of Zoom
If you want more support implementing these shifts and strategizing your business in 2023, join the Roadpreneur School today for a full-year of support along your Roadpreneurial journey.
Head to https://roadpreneur.com/School to check it out.
10 Mindset Tips to Carry You Through The Holiday Season With Steam and Focus
The holidays are here and that means chaos, craziness, and anything but consistency in our schedule. This episode will help you keep a strong, healthy mindset through the madness of it all. Keep these 10 mindset tips in mind to help you avoid overwhelm, get trapped by frustration, and stay strong through it all.
Are you ready to start your 2023 off on a strong note? Come join us inside the Roadpreneur School where you’ll get 12-months of coaching, community, and content to show you exactly what to do to keep that momentum going in your business — and who knows? You might even be able to take the summer off this year to travel if you follow these steps and keep building.
Head to https://roadpreneur.com/School to check it out.
Love this episode? Leave us a 5-star review and share it with a fellow biz bestie who needs to hear these mindset tips to get through this crazy season.
The Importance of Human Connection in Business (Especially as an RVer)
RVers are on the road a lot. When that travel lifestyle combines with an entrepreneurial lifestyle, it can be difficult to show up in a more human way for the people you serve. But, the temptation to digitize and step back might not keep working for you in 2023. This is the year that Qualtrics has deemed to be all about human connection (and I happen to wholeheartedly agree). Listen in to learn about how you can infuse more human connection into your business, why it’s so crucial, and what it has looked like for me with Roadpreneur and Cruisin’ + Campfires over the past few months.
Download your own copy of the Qualtrics report here: https://www.qualtrics.com/ebooks-guides/2023-cx-trends-report/
Join the Roadpreneur School to get a roadmap for how to build a business steeped in human connection: https://roadpreneur.com/School
Join the Roadpreneur Community for more accountability and connection in this crazy, beautiful journey: https://roadpreneur.com/Community
How to Take Time Off From Your Business and Not Feel Overwhelmed
The holiday season is here and as you move into the busy crunch time, hitting the road to be with family, you might be wondering how you can keep your head above water with your business AND with your personal life.
In this episode, you’ll learn how to plan your schedule so you can find that elusive balance (and maybe even sneak in a guilty pleasure TV show here and there).
This planning system is the one I use to get more done in less time. It’s how I am able to consistently crank out content, show up big for clients and get them huge wins, keep my business visible in the market, and also bake more batches of cookies than should be reasonable.
If you want some extra support to stay accountable this holiday season, come join the Roadpreneur Community: https://roadpreneur.com/Community
Bonus: Waiting there for you right when you join are the Black Friday/Cyber Monday emails to speed your time to crafting those emails and scheduling them so you can kick up your feet and watch some football, rest, or indulge in an extra rum ball or two.
What Does Having a Freedom-Based Business Really Mean?
What does it mean to have a freedom-based business? And how can becoming an entrepreneur actually release imposter syndrome and build confidence? Listen in as Roadpreneur founder, Kimberly Crossland, shares her story about how she found time, financial, and emotional freedom through the world of RV travel and entrepreneurship combined.
Take the quiz to determine your next step as a Roadpreneur: https://roadpreneur.com/Quiz
Join other Roadpreneurs inside the Roadpreneur Community: https://roadpreneur.com/Community
How to Pitch the Media with Stephanie Burns
Getting media to highlight your business is no easy feat. Trying to go it alone will leave you burning time and falling into mental exhaustion from making pitch after pitch without results.
Stephanie Burns is the founder of The Wyld Agency where she helps entrepreneurs get out of that cycle and get visible. In today’s episode, you’re getting a behind the scenes listen into the guest expert session she did for our Roadpreneur Community. It was here that she welcomed members on Zoom to ask questions and learn how to truly maximize their PR presence and get seen with less wheel spinning or confusingly crafted pitches.
Find Stephanie Burns here: https://thewyldagency.com/
Join the Roadpreneur Community for more guest expert sessions like this one here: https://Roadprenuer.com/community
5 Reasons Nomadic Entrepreneurs NEED to Leverage Community (and How to Find One That’ll Serve Your Business Goals)
The RV lifestyle is so incredibly beautiful. It’s also so incredibly lonely at times. Having community around you is crucial especially when you’re running a business from perceived middle of nowhere.
In this episode, you’ll learn how to leverage community as a nomadic entrepreneur. We’ll unpack 5 reasons why working in isolation is stifling and a recipe for slower success. The reasons might not be what you expect.
If you’re ready to find your community, jump into the Roadpreneur Community for coaching, content templates to save you time, and connection —> https://roadpreneur.com/Community/
Mapping Your Q4 Marketing With Ease in Mind
From pre-Thanksgiving sales to post-Christmas sales and everything in between, we’re in for a busy last few months of 2022. For entrepreneurs, that means being in a crazy messy spot. Part of us wants to unplug like the rest of the world. Relax. Watch football. Fall into a turkey coma for a night without stressing about Black Friday the next day.
And guess what? That’s totally possible EVEN as a business owner.
In this episode, you’ll hear my approach to using a marketing calendar to plan a less stressful business, so that I can have even more time with my family and outdoors this holiday season.
This episode is sponsored by the Roadpreneur Community. You’re invited inside to simplify your marketing this holiday season even further while also collaborating with others who will help you get over those inevitable humps in your business. Sign up here: https://roadpreneur.com/Community/
Free vs. Paid Communities: What Should You Start?
Communities seem to be popping up everywhere. Some are free. Some are paid. If you’ve had it on your heart to bring your customers together in some way, then chances are you’ve thought about starting a community of your own. But, because you’re living the RV lifestyle, you don’t want to start a community that’s going to become a time suck with little return.
In this episode, Kimberly Crossland breaks down how to decide whether to start a free or a paid community. You’ll learn how to identify where you best show up on the customer journey and where you can be the biggest help to your audience. You’ll also learn how to keep more of your community members in your membership for longer, so that you can build your revenues while also making an impact and not burning yourself out.
Join the free Roadpreneur Podcast group here: https://www.facebook.com/groups/roadpreneurpodcast
Join the Roadpreneur Community where you’ll learn how to integrate what you learn about starting a business and master your marketing from the road: https://roadpreneur.com/Community/
Traveling and Working on the Road With a Small Budget
Brianna and Aaron Shade with BIG tiny World Travel are expert travelers who quit their jobs in 2019 to travel full-time. They embrace the freedom of the nomadic lifestyle and the cultural connections and personal growth that come with it. They haven't looked back, even when covid shut the world down, and they now teach other adventurous vacationers how to earn remote income and afford unlimited travels at bigtinyworld.com.
Join their free Unlimited Travel Summit on October 8th: https://bigtinyworld.com/summit
Takeaways from the 2022 RV Entrepreneur Roundtable
Connection through Community. That was the theme of this year’s 2022 RV Entrepreneur Roundtable in Montrose, Colorado — and wow did it live up to its name. In this episode, you’ll hear Kimberly Crossland recap the experience at The Camper’s Hub as dozens of RVers and entrepreneurs gathered together to discuss business growth, collaboration, and ideas for how this community can come together to do amazing work.
Get notified for next year’s RV Entrepreneur Roundtable: If you want to be a part of the RV Entrepreneur Roundtable (not affiliated with Roadpreneur), be sure to sign up for updates so you’re one of the first to know when tickets open up to next year’s summit: https://therventrepreneur.com/newsletter/
Find Your Entrepreneurial and RV Community: So often, camping and entrepreneurship are lonely journeys. You camp alone. You work alone. If you’re looking for a space to come together with other RVers who are bringing their ideas into the world by starting a business, you’re invited to join the Roadpreneur Community. It’s here that you can find support, mini-trainings, accountability, and a whole lot of fun each month with people who get this lifestyle. Join now: Roadpreneur.com/Community
How to Navigate a Recession While You RV and Run a Business
The talk of a recession is looming in headlines and many conversations, so it makes sense that as an entrepreneur — especially one who RVs often and has to foot the gas bill — the economic worries would weigh heavy on your heart.
In this episode, you'll learn why the recession might not need to weigh you down as much as you might think. You'll also get some actionable ideas for what you can do today to help prepare your business for possible economic downturns.
5 Ways to Optimize and Humanize Your Content in the Midst of the Google Update
Google’s Helpful Content update is rolling out. Is your website prepared?
As a small business owner, you must make adjustments to how you get found online if you want to help insulate yourself from these types of updates. On this episode, you’ll hear five ways you can minimize how extensive the dings are to your website with this latest algorithm update (which is said to be a big one) and how you can keep your content marketing running strong.
This episode comes from a recent mini-training that happened inside the Roadpreneur Community. If you want to feel the experience of getting hands-on coaching, you’re invited to join the free Roadpreneur coaching week that kicks off September 19!
Sign up in seconds at https://roadpreneur.com/CoachingWeek/
How to Get Into the Hearts and Minds of Your Audience
Do you know those entrepreneurs who just seem to know exactly what to say and how to say it? Or the ones who seem to have the perfect business model with everything figured out so they can travel, explore, live, and still show up in service through their business?
In this episode, you’ll get the first of a three-part training Kimberly Crossland did for a workshop that teaches how to get into the hearts and minds of your audience.
This workshop is the perfect lead into Kimberly’s upcoming free coaching week that kicks off September 19. Grab your spot in the free coaching week right here:
The Power of Guest Podcasting with Christine McAllister
So often, we're told that, to grow a business, we have to show up consistently. While that's true and there's value to consistent interaction with our audience, what's also true is that the RV lifestyle doesn't always cater to the "always-on" mentality so many gurus will tell you is needed. In this episode, you'll learn how you can show up more consistently, but with a whole lot less work and a whole lot larger of a reach.
Christine McAllister, host of the podcast, "No One's Ever Asked Me That," shares tips for how to be a better podcast guest so you can land more spots on podcasts, avoid having to get on the hamster wheel of editing and creating your own podcast, and reach your audience in powerful ways.
This conversation first happened inside the Roadpreneur Community. If you want to be part of more conversations like this one, plus get access to biz building strategies and copywriting techniques designed specifically for wanderlust souls who love to RV, visit roadpreneur.com/community
Marketing Upgrade: 10 Ways to Elevate Your Website
When you RV or travel, you want to know that your business is still bringing in new eyes, new leads, and new customers. Having a website that lets your audience know what you offer and how to work with you is crucial to that goal. On this episode, you'll hear 10 elements every website should have to keep your business moving.
If you want to keep the conversation going around how you can build momentum in your business, even while you RV, join the free Facebook group for Roadpreneurs here: facebook.com/groups/roadpreneurpodcast
And if you want to get your FREE Roadpreneur Roadmap, head to roadpreneur.com/free-guide
How to Schedule Your Social Media and RV More Often
Hot and cold social media posting is less than ideal. Even worse, feeling trapped in a never-ending hamster wheel of content creation and social media promotion. In this episode, you'll get a framework for three ways you can schedule your social media so you can be consistent without burnout and get out ahead of the content creation game.
Join the Summer Stabilizer Series here: Roadpreneur.com/summer
Join the private Roadpreneur Podcast Facebook group here: Facebook.com/groups/Roadpreneurpodcast
5 Steps to More Impactful Content Marketing
You have a leg up in the world of content marketing when you RV. You have more stories to tell, more color to add, and a more compelling reason to tune into your message. Still, how you put your message together matters. In this episode, I'll walk you through 5 steps you can take to have more impactful content for your business.
Step 1: Tell a stronger story
Step 2: Don't start from scratch
Step 3: Ask why this matters
Step 4: Answer the 4 Ws (and 1 H)
Step 5: Don't be mysterious
If you'd like to get the support, guidance, and of course, templates needed to make your content stronger join the Roadpreneur Community - Roadpreneur.com/Community
If this episode was helpful, share it with a friend and leave us a 5-star review.
The Importance of Having a Marketing Calendar
Why does having a marketing calendar matter? And what is a marketing calendar anyway?
On this episode, Kimberly breaks down the importance of scheduling marketing activities so you can maximize your time and your reach. You'll learn strategies for how to do this effectively.
Join the Roadpreneur Community and get a done-for-you marketing calendar each month: Roadpreneur.com/Community
Be sure to leave a 5-star review if this podcast has helped you find more freedom through entrepreneurship and adventure.
Leveraging Voice in Your Copywriting to Grow Your Business
Your copywriting matters — especially as you're working to build a business that runs while you're running up and down the trails or exploring new backroads in your RV. The copy you put on the screen will tell the reader that they've found their people (that's you) and get them entrenched in your world, even when you're not there to walk alongside them or hop on a call.
In this episode, you'll learn 5 different types of brand voice that you can use to sell your products, services, memberships, you name it. Infusing this voice into your content will help you reach more people and expand your influence no matter where you are in the world.
Download your free Roadpreneur Roadmap here: roadpreneur.com/free-guide
Join the Roadpreneur Community to get monthly marketing and copywriting templates: roadpreneur.com/community
Building Confidence as a Roadpreneur
Probably one of the biggest things that will stunt an entrepreneur's growth is mindset. As we get stuck in our heads with all sorts of limiting beliefs, we get stuck in our business. In this episode, Kimberly Crossland walks you through how you can leverage your RV lifestyle to find your stride and approach business in a calm, consistent, and confident way.
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Marketing for the RV Lifestyle
Take a look at your marketing. Does it keep you living on a content creation hamster wheel? Do you feel like you need to spend the entire day hunkered down working on your business and miss out on chances to go hiking or explore? That's no way to build a business as a Roadpreneur.
In this episode, we'll look at how you can audit your marketing to adjust your strategy so you're putting your precious hours towards the most impactful tasks. Get your pen and paper ready! This episode is juicy with takeaways.
Want extra help refining your marketing and messaging? Join the Roadpreneur Community here: Roadpreneur.com/Community
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Why Passive Income is a Myth
Look, passive income sounds great, but the reality is, "passive income" is never truly passive. There's work to be done to stay relevant and keep your products in front of others.
In this episode, Kimberly Crossland breaks down how RVers can build in income streams that still work to bring in money while they travel (even off grid) but without treating their business like a machine that should run in the background while they roam.
This episode is all about building in balance, getting off that hamster wheel, and taking away your obligation to be on someone else's schedule. In it, you'll learn how to develop products that will make you money while you sleep while still maintaining relevancy. In other words, it's all about rinsing and repeating.
If you're ready to bring your Roadpreneur marketing plan to life so you can RV more often, join the Roadpreneur Community at roadpreneur.com/community
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Shifting Traditional Business Models to Allow More Freedom to RV
Traditional business models weren't designed to allow you to travel. They were designed around antiquated work methods that required you stay in the office to answer phones and faxes. We can all agree that we're well past those times, so isn't it about time that our business models catch up too?
In this episode, Kimberly Crossland breaks down how to take common business models and give them a facelift to allow you to RV more often. These business models are ideal for wanderlust souls who are ready to hit the open road but aren't sure how.
Important note: This episode will NOT teach you how to become a travel influencer. Instead, it'll show you how to take your personal gifts and desire for work, and turn that into a way to reach even more people while you explore.
If you've been looking for your next revenue stream, this episode is for you!
Be sure to give us a 5-star review if this content sparked a new idea for you.
Links mentioned:
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My Path to Becoming a Roadpreneur
Just as every RV trip is different, so is every entrepreneur's journey into business ownership. On this episode, you'll hear Kimberly Crossland's path from starting a business and growing it behind the scenes alongside her client's companies, to now becoming a Roadpreneur.
What is a Roadpreneur? It's someone who rejects the idea that adventure has to wait until post-retirement and actively builds a business that allows for both RV trips and entrepreneurial success.
In this episode, you'll learn about a few of the critical mistakes Kimberly made along her journey into entrepreneurship, how she balances business ownership while on the backroads with her kids, and why now is the time to bring that knowledge forward.
Sign up to learn the top 10 business models you can do from the road here: Roadpreneur.com/Free-Guide
Learn more about her private coaching community, The Roadpreneur Community here: Roadpreneur.com/Community
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Coming Soon: The Roadpreneur Podcast
Welcome to the Roadpreneur podcast, where I’ll show you how to blend entrepreneurship with exploration, camping with more cash, and the RV lifestyle with recurring revenue that’ll let you go off-grid more often.