Service Without Excuses

I feel everything has its place and there is a place for everything, and direct mail is no difference. Planning a tested strategy when it comes to any marketing is the key to any possible success!! In this podcast I talk how direct marketing (ie) Postcards, Sales Letters, Brochures ect to make an impact. I also discuss where and how I would NOT use this media. Take a listen to Season 2/ Episode 3 of the "Service Without Excuses" Podcast

Why a Sense of urgency is more important than even, our clients are going through so many things between the pandemic and a true lack of companies that are able to service their needs. It's been said, and I would agree that that building a business in a down market is often better than in an up one. One reason for that is that you are starting a new benchmark in a turmoil business world. Companies like Amazon (Like it or not) have grown so fast and effective because they are delivering upon just that (A sense of urgency) and here's the thing, you are most likely paying a premium on your purchased because of this. Make sure you are delivering your product or service with an efficient and urgent manner going forward!!

We talked about the chicken or the egg in a previous podcast, but it is a question that comes up more often and more common now than ever. What is more important the service and product or the PRICE?? What do our clients really pay for and just maybe they are looking for the best value in the end. What are our client and customers really asking for from us?? In episode # 14 we dive directly into just that and how you can scale and grow your business by understanding this most important dynamic! Price has no long-term value to either side and in the end everyone loses the service professional and the consumer alike, but a product or service does have real value because of all the benefits they offer to your buyer. You will never win a price war, join us to see why!!

Strategic Partnerships IE (JOINT VENTURES) how important are they in the long-term growth of your service based business? Building a report and a common goal to justify and help each other grow has been one of the if not the most successful way to build the "asset" that is your business. Think about the countries all over the world that have a "Strategic Partnership" with the United States to achieve a common goal!!

It’s said that the oldest profession in the world be a prostitution, but that would be a misnomer because #selling is the oldest profession in the world, even though the ladder would not be is the hardest thing to sell (But it still needs to be sold to someone).The most important part of selling in my opinion is the front line communication with the prospect (which is the hardest) but something very learnable if you are willing to put in the work. In episode # 10 we discuss just that!!

We all know there are some very tough and difficult businesses to start and even harder to turn a profit in. When the terrain is rough and extremely unforgiving, with little thought for your feelings. With all the difficulties with industries like the food service/ restaurant or retail operations I can think of non-more difficult than the music business. But with the pressure of hitting on target every time, comes a refined diamond if built correctly. Today we discuss both sides of the Good, The Bad, and The Growth opportunities!!