Service Without Excuses
By Rob M Lyon
Service Without ExcusesDec 18, 2019
Do Postcards, Sales Letters, Direct Mail actually work in 2021????
I feel everything has its place and there is a place for everything, and direct mail is no difference. Planning a tested strategy when it comes to any marketing is the key to any possible success!! In this podcast I talk how direct marketing (ie) Postcards, Sales Letters, Brochures ect to make an impact. I also discuss where and how I would NOT use this media. Take a listen to Season 2/ Episode 3 of the "Service Without Excuses" Podcast
Why a sense of URGENCY is more important than ever
Why a Sense of urgency is more important than even, our clients are going through so many things between the pandemic and a true lack of companies that are able to service their needs. It's been said, and I would agree that that building a business in a down market is often better than in an up one. One reason for that is that you are starting a new benchmark in a turmoil business world. Companies like Amazon (Like it or not) have grown so fast and effective because they are delivering upon just that (A sense of urgency) and here's the thing, you are most likely paying a premium on your purchased because of this. Make sure you are delivering your product or service with an efficient and urgent manner going forward!!
Does Teamwork Matter Today in the Crazy World we are in???
How many are just running a job and barking out orders to the staff and employees without any knowledge of proper leader ship or for that matter an ounce of leader ship at all. Many years ago it was OK to build up a business and not have to worry about management and training, affective training that holds up more than a day you’re working at.
If you can’t learn the craft of effectively communicating with your employees you will never, and I mean never grow your business to the level of deserves. I wrote an article many years ago that was called a person in business versus a business person with a commonality differences were between the two. Both understood the trade well for the most part, but only one knowsHow to properly manage, grow, and train motivated or soon to be motivated employees. They understand the definition of a real scale in a business.
Episode # 14 What's More Important the Price, Product, or Service?? What They Really Buy!!
We talked about the chicken or the egg in a previous podcast, but it is a question that comes up more often and more common now than ever. What is more important the service and product or the PRICE?? What do our clients really pay for and just maybe they are looking for the best value in the end. What are our client and customers really asking for from us?? In episode # 14 we dive directly into just that and how you can scale and grow your business by understanding this most important dynamic! Price has no long-term value to either side and in the end everyone loses the service professional and the consumer alike, but a product or service does have real value because of all the benefits they offer to your buyer. You will never win a price war, join us to see why!!
Episode # 13 How Do You Adapt When Your World Changes??
Do you feel you have control of your entire world?? Do you feel you can change and adapt and anything and everything?? As we sit here in the middle of March of 2020, I can tell you the answer is NO!! ABSOLUTLY NOT!! We are facing a health epidemic that has not only shut down the United States, But the Entire world with an outbreak of a potentially deadly virus that had sickened and even killed many!! In this episode # 13 we talk about planning for the unforeseen and the impossible, because as we are witnessing now anything is possible (even Marshall law). How often do you plan and re-evaluate your resources, like, & business!! My plea today is to do it way more often than you will ever be comfortable with on today’s #podcast of #servicewithoutexcuses ARE YOU READY!!
Episode # 12 Strategic Partnerships (AKA Joint Ventures) Why are they so important?
Strategic Partnerships IE (JOINT VENTURES) how important are they in the long-term growth of your service based business? Building a report and a common goal to justify and help each other grow has been one of the if not the most successful way to build the "asset" that is your business. Think about the countries all over the world that have a "Strategic Partnership" with the United States to achieve a common goal!!
How important is communication in Selling??
It’s said that the oldest profession in the world be a prostitution, but that would be a misnomer because #selling is the oldest profession in the world, even though the ladder would not be is the hardest thing to sell (But it still needs to be sold to someone).The most important part of selling in my opinion is the front line communication with the prospect (which is the hardest) but something very learnable if you are willing to put in the work. In episode # 10 we discuss just that!!
The Lessons I Have Learned From Over 30 Years In The Music Business! What's Relevent For Me?
We all know there are some very tough and difficult businesses to start and even harder to turn a profit in. When the terrain is rough and extremely unforgiving, with little thought for your feelings. With all the difficulties with industries like the food service/ restaurant or retail operations I can think of non-more difficult than the music business. But with the pressure of hitting on target every time, comes a refined diamond if built correctly. Today we discuss both sides of the Good, The Bad, and The Growth opportunities!!