Skip to main content
That Indian SaaS Guy

That Indian SaaS Guy

By That Indian SaaS Guy

We are a community of Leaders and Professionals who want to explore and optimize their business activities for Revenue.

Realizing the need to build sustainable B2B businesses we dig in and get you actionable insights on the state of Growth, Demand Generation, and Revenue Operations right from the core of B2B SaaS.

Hosted by Samyak Tripathi, Co-founder and Head of Demand Generation at Grux.digital.

Available on
Amazon Music Logo
Apple Podcasts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

B2B Revenue Growth with Srikrishna

That Indian SaaS GuyJul 06, 2022

00:00
31:53
Guessing the 2022 B2B Growth Playbook?

Guessing the 2022 B2B Growth Playbook?

In this episode of That Indian SaaS Guy, we try to look at the SaaS Recession of 2022 with Abhishek Upadhyay, a Growth Marketing Strategist working in the B2B and B2C Markets for the last 10 years.

We dig deep into the intricacies of the cause of this recession, the truth, and hype of all this, and most importantly how all this must change the mindset of founders and growth professionals.

As people say, 'We have to go back in history to prepare for the future.'

Reach out to Abhishek Upadhyay- https://www.linkedin.com/in/a-u/

Reach out to Me-https://www.linkedin.com/in/samyak-tripathi/

Aug 02, 202223:08
Building a Growth Model with Satwik

Building a Growth Model with Satwik

In this episode of That Indian SaaS Guy, we talk about the most important process of successfully executing a growth campaign,

We talk about,

1. What is a Growth Model?

2. How to collect data to build a Growth Model?

3. The importance of Going Qualitative 

4. How long does it take to change a Company's Growth Culture and Operations?

5. How to test?

Reach out to Satwik-https://www.linkedin.com/in/gsatwik/

Reach out to Samyak(Me)-https://www.linkedin.com/in/samyak-tripathi/


Jul 28, 202226:53
RevOps Masterclass with Hoshang Mehta

RevOps Masterclass with Hoshang Mehta

Here lies the Most Practical Guide to Cheating your Trivial Marketing Programs with the spice of Revenue. In this episode of That Indian SaaS Guy, I cover the most practical guide to Revenue Operations with Hoshang Mehta, Founder of Conbi.io.

We are covering the Most Unbiased answers to,

1. What is the impact of RevOps on my Organization?

2. What is the ROI of a Revenue Strategy?

3. How does the Current Org Structure for a Revenue Team sucks?

4. Do I need to make a Shift to Revenue?

5. The Step-by-Step Process to transition to a Revenue First Model


Follow or Connect with:

Samyak Tripathi(Host at TISG and Founder at Grux): https://www.linkedin.com/in/samyak-tripathi/

Hoshang Mehta(Founder at Conbi.io): https://www.linkedin.com/in/mehtahoshang/


Jul 11, 202222:02
Creativity with Colin Corcoran Part-2

Creativity with Colin Corcoran Part-2

In this episode, we dive into the depths of Creativity and implying creativity in your B2B Marketing, Sales and Growth Camaigns.

Jul 08, 202227:30
B2B Revenue Growth with Srikrishna

B2B Revenue Growth with Srikrishna

In this Episode, Samyak and Srikrishna discuss the significance of Revenue Attribution and Revenue Growth and the challenges, and successes of building Factors.ai, a software-making Marketing ROI Measurable.

Jul 06, 202231:53
Marketing Creativity with Colin Corcoran

Marketing Creativity with Colin Corcoran

The episode comprises of Direct Mail, Creative Concepts, and Copywriting conversations with Archive Magazine's Writer of the Decade from 2010-2020, Colin Corcoran.

Jul 03, 202226:18
[The State of Early Stage Marketing] Sustainable Growth during the Recession with Emilia Korczynska

[The State of Early Stage Marketing] Sustainable Growth during the Recession with Emilia Korczynska

In this Episode, Emilia(Head of Marketing at Userpilot) and Samyak talk about how Userpilot is progressing as an Early Stage B2B Business, their Primary Growth Channels, and their strategies to adapt to the market scenarios, and the importance of having financially sustainable businesses.

Jun 11, 202223:31
[Must Watch] Community Led Growth with Anuj Adhiya

[Must Watch] Community Led Growth with Anuj Adhiya

The Best Conversation on Community-Led Growth  in 2022, in this episode Anuj and Samyak dig into,

1. How can you implement the Growth Mindset in your community?

2. What does a Growth Role really mean to your Organisation?

3. Thinking beyond tactics in Community-Led Growth.

3. How to hit the Critical Mass of community members?

4. How to keep your Community-Engaged?


Tighten up, Let's go!

May 27, 202254:06
Empathy, Virality and Retail in B2B Growth

Empathy, Virality and Retail in B2B Growth

In this episode of That Indian SaaS Guy, we talk with Ankur Khanna(A B2B Marketing Specialist who has worked for the best brands in the EdTech domain and scaled them to tens of millions of ARR from scratch). He has also been a Lead of Marketing at Influential Accelerators to scale their business with B2B Micro Events.

He is a firm believer in the role of empathy in B2B Marketing, hence he talks about how exactly he used this process to understand his customers and form a passionate community of high-paying customers around the businesses he has worked within the last 8 years.

We also talk about what the future of Retail Technology can look like and bust many of the myths of entrepreneurs in the space. So amazing stuff coming in...Ready are we!

Feb 11, 202253:28