Marketing Mantra

Marketing Mantra

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By Sandeep Mallya
Marketing Mantra is a marketing podcast by 99signals.com, hosted by Sandeep Mallya. If you're an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you're sure to find something useful and interesting in each episode.

Join us every week for a new episode and get better at marketing, SEO, and blogging.

Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.
Ep. #20 - How to Boost Your Affiliate Income [Conversation with Ilya Lyubimov, Affiliate Manager at SEMrush]
In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate program has been a huge source of side income for me. Ilya has been my affiliate manager for over a year, and he's been one of the most proactive affiliate managers I've had the pleasure of working with. His ideas and recommendations have helped me skyrocket my affiliate income from SEMrush. For more details on my affiliate earnings, click here. In this Q&A session, Ilya shares his views on the latest SEO trends and tells us what's next for SEMrush. He also shares his thoughts on what makes SEMrush so unique and why the company has been able to dominate the SEO software space for so long. He also shares some really cool affiliate marketing tips; so be sure to take notes.  Really excited to have Ilya on the show and I hope you find the insights in this episode useful.  -=-=-=-=- Resources discussed in this episode: SEMrush - Click here to visit their website 2-week free trial to SEMrush PRO (worth $49.97) - Click here  BeRush - SEMrush's affiliate program SEMrush Traffic Analytics - SEMrush's latest traffic analysis tool -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
41:14
May 2, 2019
Ep. #19 - Google+ is Back (But Probably Not the Way You Think)
Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more. Source: https://www.theverge.com/2019/4/10/18305023/google-currents-replaces-plus-g-suite-new-app -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:25
April 15, 2019
Ep. #18 - Instagram's Latest Feature Transforms It Into a Shopping App
In this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into eCommerce. Listen to this episode to learn more about this game-changing feature from Instagram and how it's going to transform it into a shopping app.  Source: https://www.socialmediatoday.com/news/instagram-launches-checkout-on-instagram-to-facilitate-in-app-shopping/550834/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
05:37
March 30, 2019
Ep. #17 - A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)
In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings. -=-=-=-=- Tools and resources discussed in the episode: Internal Links for SEO: An Actionable Guide [Ahrefs] Link Checker WordPress Plugin -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
09:00
March 19, 2019
Ep. #16 - DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)
Do you use the privacy-focused search engine DuckDuckGo?  In this episode, I talk about DuckDuckGo's new milestone and its implications on Google. Source: DuckDuckGo Hits a Record 1 Billion Monthly Searches in January 2019 [Search Engine Journal] Additional Resources About DuckDuckGo Get Started with DuckDuckGo -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:38
February 8, 2019
Ep. #15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)
In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you.  -=-=-=-=- Additional Resources: Blue Fountain Media Study on UX Trends How Often Should You Blog? Use the 99signals Blogging Frequency Calculator to Find Out [Answered] How Long Should a Blog Post Be -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
08:39
February 4, 2019
Ep. #14 - Is It Worth Spending Money on Bing Ads?
Do you rely on PPC ads to drive traffic to your website?  When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform.  But it may surprise some that Bing ads has a few unique benefits over Google ads. In this episode, I'll explain why you need to reevaluate Bing ads as an advertising platform and provide 3 key reasons why it's worth spending money on Bing ads.  -=-=-=-=- Additional Resources: 6 Reasons You Need to Start Investing in Bing Ads - https://www.99signals.com/bing-ads/  How to Write PPC Headlines (Like a Boss) – 9 Actionable Tips - https://www.99signals.com/ppc-headlines/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS  Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=-  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:35
January 30, 2019
Ep. #13 - How to Recover from a Google Panda Penalty
Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web.  In this episode, I discuss the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.  For more details on Google Panda, check out this resource. Resources & tools discussed in this episode:  Google Penalty Flowchart from Moz: https://buff.ly/2FTDXIK Yoast SEO WordPress Plugin: https://yoast.com/wordpress/plugins/seo/ How to Optimize Your Site Structure: https://www.99signals.com/site-structure-seo/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog    Instagram: instagram.com/99signals    Twitter: twitter.com/99signalsblog    YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
05:51
January 26, 2019
Ep. #12 - Snapchat has the Happiest Users (according to Snapchat)
In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out. Source: Apposphere: How the Apps You Use Impact Your Daily Life and Emotions [Snapchat Business Blog] -=-=-=-=- To learn more about Snapchat marketing, check out these resources: 10 Best Snapchat Accounts to Follow for Marketing Inspiration Snapchat’s Hidden Treasures — 6 Amazingly Successful Ways to Stand Out on Snapchat How to Advertise on Snapchat: A Detailed Guide to Snapchat Advertising -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog   Instagram: instagram.com/99signals   Twitter: twitter.com/99signalsblog   Twitter: twitter.com/mktgmantrapod   YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
03:50
January 19, 2019
Ep. #11 - The One Instagram Tool You Have to Use to Drive Traffic and Conversions
If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website. In this episode, I talk about Shorby — a powerful Instagram tool that can optimize your Instagram traffic with clickable links, messengers, and social networks.  -=-=-=-=- Tools and resources discussed in this episode: Shorby Video Review and Walkthrough - https://youtu.be/fpuG1htXPds Check Out Shorby My Custom Shorby Profile - https://shor.by/99signals -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog  Instagram: instagram.com/99signals  Twitter: twitter.com/99signalsblog  Twitter: twitter.com/mktgmantrapod  YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:16
January 9, 2019
Ep. #10 - How Long Should Your Blog Post Be?
In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool that can help you arrive at the right word count for a blog post for any topic. -=-=-=-=- Episode Details I talk about a tool called SEO Content Template in this episode. This tool is a part of the SEMrush Suite. To use SEO Content Template, sign up for a free 14-day trial of SEMrush Guru Plan by clicking here. This plan will give you full access to all of SEMrush's premium features, including SEO Content Template. To learn more about the ideal blog post length, visit this article.  Also check out this video tutorial of SEMrush's SEO Content Template. -=-=-=-=- Visit www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. -=-=-=-=- Follow us on social media Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
04:56
January 7, 2019
Ep. #9 - One Simple (Yet Super Effective) Way to Get More Twitter Followers
One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why I’m going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets. Listen to this episode on your preferred podcast platform to learn about this simple, yet super effective, technique to grow your followers on Twitter. Check out this list of top 25 Twitter chats for marketers: https://www.99signals.com/twitter-chats/ Visit www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
10:37
December 17, 2018
Ep. #8 - The One SEO Tool You Aren’t Using (But Should)
In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren't using, but should. Find out which tool you should be using to increase your search rankings. Visit www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
05:47
November 20, 2018
Ep. #7 - Top 5 Productivity Tools for Entrepreneurs
In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs. Tools discussed in the episode: #1 - Brian.fm (https://brain.fm) #2 - Asana (https://asana.com) #3 - E.ggtimer (https://e.ggtimer.com) #4 - Stay Focusd (https://buff.ly/2t0D1u2) #5 - Momentum (https://buff.ly/2JV9YPN) Visit https://www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. Follow us on social: Facebook: https://facebook.com/99signalsblog Instagram: https://instagram.com/99signals Twitter: https://twitter.com/99signalsblog Twitter: https://twitter.com/mktgmantrapod YouTube: https://youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
09:42
November 10, 2018
Ep. #6 - Thoughts on Google+ Shutting Down
Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media marketers. Visit www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. Follow us on social: Facebook: https://facebook.com/99signalsblog Instagram: https://instagram.com/99signals Twitter: https://twitter.com/99signalsblog Twitter: https://twitter.com/mktgmantrapod YouTube: https://youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
05:41
October 9, 2018
Ep. #5 - A Simple SEO Hack to Get High Quality Backlinks
In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks. Time-stamped Show Notes [00:29] Episode Topic: A Simple SEO Hack to Get High Quality Backlinks [01:18] This SEO hack is building backlinks through infographics. [01:59] The first aspect of designing an infographic involves keyword research. [02:10] Use tools like Google Image Search, Buzzsumo, and Pinterest to discover popular infographic topics. [03:37] Use design tools like Canva, Venngage, and Piktochart to design your own infographic. [06:13] Next, you need to promote your infographic and generate high-quality backlinks. [07:50] Generate an embed code for your infographic using Siege Media’s Embed Code Generator. [08:39] Submit your infographic to infographic submission sites. Here are 40 infographic submissions sites you can leverage. [10:45] Promote your infographic on Reddit. Submit your infographics to this infographics subreddit. You can also share your content on these marketing subreddits. But be sure to read the guidelines. [11:38] Try Brian Dean’s Guestographic Link Building Method to get tons of contextual backlinks. [14:22] That’s it for this episode of Marketing Mantra! Tools and resources discussed in the episode: 3 online tools to design infographics: 1. Canva - https://www.canva.com/ 2. Venngage - https://buff.ly/2OteACe 3. Piktochart - https://piktochart.com/ Want to hire a freelance designer to design your infographic? Check out these sites: 1. Fiverr - https://www.fiverr.com/ 2. Upwork - https://www.upwork.com 3. Freelancer - https://www.freelancer.com Siege Media Embed Code Generator - https://www.siegemedia.com/embed-code-generator 40 Infographic Submission Sites to Generate Backlinks - https://www.99signals.com/infographic-submission-sites/ How to Get Backlinks With Guestographics (by Backlinko) - https://backlinko.com/how-to-get-backlinks For a detailed explanation of the infographic link building technique, visit: https://www.99signals.com/high-quality-backlinks-infographics/ Thanks for listening! - Sandeep Mallya Visit https://www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
14:48
October 9, 2018
Ep #4: 5 Impressive Marketing Tools You May Not Have Heard Of
In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth. A few of them still have free versions, so start using them while they are still affordable. Links to marketing tools discussed in the episode: #1 Rocketium - bit.ly/rocketiumtech #2 Promo Republic - bit.ly/promo-republic #3 TARS - bit.ly/tars-chatbot #4 Poplink - bit.ly/poplink-url #5 Keyword Hero - bit.ly/keyword-hero-2018 Thanks for listening! - Sandeep Mallya Visit https://www.99signals.com for more tips, insights, and strategies on SEO, blogging, and marketing. Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
06:59
September 18, 2018
Ep #3: Top 5 SEO News Stories in August 2018
In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August. If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly. For more info on the news stories discussed in this episode, visit: https://www.99signals.com/seo-news-roundup-august-2018/ Thanks for listening! - Sandeep Mallya Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
11:51
August 27, 2018
Ep #2 - Instagram IGTV: 7 Tips to Optimize Your Videos
In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long. I also reveal 7 marketing tips and best practices you can follow to make your IGTV videos stand out and get noticed. If you've considered getting your IGTV channel up and running on Instagram, this episode is for you. Thanks for listening. - Sandeep Mallya To learn more about the marketing tips discussed in this podcast, visit: https://www.99signals.com/instagram-igtv-guide/ Links to tools/apps discussed in the podcast: Rocketium: http://bit.ly/rocketium-videos SooMov: http://bit.ly/soomov-app (iOS) To get better at SEO, marketing, and blogging, visit my blog: https://www.99signals.com Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
13:53
August 9, 2018
Ep #1 - 3 Best Podcasts for Entrepreneurs and Marketers
With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them. So in this inaugural episode of the Marketing Mantra podcast, I'll talk about 3 of my favorite marketing podcasts. These are the 3 podcasts I'd recommend to all marketers, entrepreneurs, and small business owners out there. Podcast #1 - The GaryVee Audio Experience (https://www.garyvaynerchuk.com/podcast/) Podcast #2 - The Science of Social Media Podcast by Buffer (https://buffer.com/podcast) Podcast #3 - SPI Podcast by Pat Flynn (https://www.smartpassiveincome.com/podcasts/) Thanks for listening! - Sandeep Mallya Marketing Mantra podcast is proudly made by 99signals.com. Feel free to get in touch with us for any thoughts, ideas, and feedback. To get better at SEO, marketing, and blogging, visit our blog: www.99signals.com Looking for more marketing podcasts? Check this out: www.99signals.com/best-marketing-podcasts/ Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog Twitter: twitter.com/mktgmantrapod YouTube: youtube.com/c/99signals Download the 99signals App on iOS - apple.co/99signalsiOS Download the 99signals App on Android - bit.ly/99signalsAndroid
21:15
August 2, 2018
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