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Marketing Mantra

Marketing Mantra

By Sandeep Mallya
Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.
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Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers
Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing. -=-=-=-=- Tools & resources discussed in this episode: #1 Google Analytics - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/ #2 Semrush - Use it for keyword research, competitor analysis, and technical SEO audit. Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ #3 HotJar - Use it to understand how users behave on your site. Get started for free: https://www.hotjar.com/pricing/ #4 SparkToro - Use it to understand your audience better and execute your marketing in all the right places. Use it for free: https://sparktoro.com/ #5 BuzzSumo - Use it to identify the best-performing content for any topic or website. Sign up for https://www.99signals.com/go/buzzsumo/ [Ahrefs Blog Post] How to Use Google Analytics 4 for Beginners - https://ahrefs.com/blog/how-to-use-google-analytics/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
08:51
July 02, 2022
Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing
A few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move. -=-=-=-=- Tools & resources discussed in this episode: Yep - https://yep.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
08:02
June 27, 2022
Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic
A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] Content Upgrade Strategy: How to Optimize Old Blog Posts to Get More Traffic - https://www.99signals.com/content-upgrade-strategy/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Semrush Review: https://www.99signals.com/semrush-review/ GrowthBar: Try it free for 5 days - https://www.99signals.com/go/growthbar/ Animalz Revive -  https://revive.animalz.co/ 5 Best Blogger Outreach Tools - https://www.99signals.com/best-blogger-outreach-tools/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
16:46
June 15, 2022
Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns
SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:24
April 06, 2022
Ep. #80 - Why You Should Read "Traction" by Gabriel Weinberg and Justin Mares
It's time for a book recommendation. In this episode, I talk about one of my favorite business books, Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book is a must-read for entrepreneurs and small business owners.  -=-=-=-=- Resources discussed in the episode: Traction by Gabriel Weinberg and Justine Mares - https://www.99signals.com/go/traction/ More book recommendations here —> 85+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
06:17
March 30, 2022
Ep. #79 - 5 SEO Mistakes That Are Costing You Traffic
In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Free and Paid WordPress Caching Plugins - WP Fastest Cache, WP-Optimize, W3 Total Cache, WP Rocket ($49/year) BuzzSumo - https://buzzsumo.com/ FindThatLead - https://findthatlead.com/ Mailshake - https://mailshake.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
09:22
March 23, 2022
Ep. #78 - Why Online Advertisers Are Ditching Facebook
Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from TikTok and the uncertain future of Facebook's metaverse, the real reason might be something else. But the fact remains that a lot of online advertisers are ditching Facebook and spending their advertising dollars elsewhere. Tune in to this episode to find out why online advertisers and small businesses are losing faith in Facebook's ability to target their customers. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ GrowthBar Review: https://www.99signals.com/growthbar-review/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:59
March 15, 2022
BONUS EPISODE! Twitter's New Feature is a Game Changer for Podcasts
Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more. Source: Social Media Today - https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engagem/619713/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:40
March 10, 2022
Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging
Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ GrowthBar Review: https://www.99signals.com/growthbar-review/ -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] Pogo-Sticking in SEO: 9 Ways to Make Your Content More Engaging - https://www.99signals.com/pogo-sticking-seo/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Semrush Review: https://www.99signals.com/semrush-review/ AnswerThePublic: https://answerthepublic.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
11:41
March 08, 2022
Ep. #76 - 5 Ways to Use Google Trends to Improve Your SEO
Google has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Google’s repertoire. In this episode, I reveal 5 ways you can use Google Trends to improve your SEO. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.  Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ -=-=-=-=- Tools & resources discussed in this episode: Google Trends - https://trends.google.com/trends/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ GrowthBar: Sign up for a 5-day free trial - https://www.99signals.com/go/growthbar-seo/ Semrush Review: https://www.99signals.com/semrush-review/ GrowthBar Review: https://www.99signals.com/growthbar-review/ [Blog post] How to Use Google Trends for Keyword Research and SEO - https://www.99signals.com/google-trends-keyword-research-seo/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
13:37
March 01, 2022
Ep. #75 - 10 SEO Metrics You Should Be Tracking
SEO metrics are critical data points that help you understand if your SEO efforts are working. With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat from the chaff. But the question is: how do you differentiate between useful SEO metrics and vanity metrics? On this episode, we take an in-depth look at 10 SEO metrics that are worth tracking. By the end, you’ll know exactly which SEO metrics to focus on and which ones to ignore. -=-=-=-=- Tools & resources discussed in this episode: Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ GrowthBar: Sign up for a 5-day free trial - https://www.99signals.com/go/growthbar-seo/ Semrush Review: https://www.99signals.com/semrush-review/ GrowthBar Review: https://www.99signals.com/growthbar-review/ [Blog post] 10 SEO Metrics That You Should Consider Tracking - https://www.99signals.com/seo-metrics/ Free tools by Google: Google Analytics, Google Search Console, PageSpeed Insights, Google's Mobile-Friendly Test -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
20:09
February 23, 2022
Can B2B Companies Really Create Viral Content? [Podcast Highlights]
Brad Smith (Wordable.io) explains how B2B companies can create engaging content that goes viral. This segment is a highlight from "Marketing Mantra Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)." Listen to the full episode here: https://open.spotify.com/episode/0ANKXmKbCOLGiqEKRgnLuw?si=0ef6939364ae4eb1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=kLWoF5mtPpc -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 85+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:33
November 16, 2021
Ethereum NFTs vs Solana NFTs [Podcast Highlights]
Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."  Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0) Music promoted by BreakingCopyright: http://bit.ly/2OBe00v
08:56
September 21, 2021
What is Solana (SOL)? Is it Better than Ethereum? [Podcast Highlights]
Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain.   This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0) Music promoted by BreakingCopyright: http://bit.ly/2OBe00v
07:19
September 17, 2021
What are NFTs? NFTs Explained in Simple Terms [Podcast Highlights]
Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1  Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0)   Music promoted by BreakingCopyright: http://bit.ly/2OBe00v
06:24
September 17, 2021
Ep. #74 - Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)
Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent crypto bull run. Solana's price surged by 50% in a week to reach a new all-time high. At the time of publishing this episode, Solana's price is $185.92. If you're a crypto enthusiast, you'd have definitely heard about Solana.  If you haven't yet heard about Solana, this episode is all you need to learn about this exciting new cryptocurrency. For this episode, I'm joined by Vijay Kalangi and Sreekanth Kalapur, founders of SolRazr - a newly-launched decentralized developer ecosystem for the Solana Blockchain. In this episode, Vijay and Sreekanth deconstruct the growth and rising popularity of Solana, the Solana ecosystem, Solana's rivalry with the Ethereum blockchain, Solana NFTs, and Solana's potential future value.  A must-listen episode for crypto enthusiasts and investors. ⏱  Timestamps:  00:29 - Introducing Vijay Kalangi and Sreekanth Kalapur  02:03 - What motivated Vijay & Sreekanth to launch a crypto company  05:49 - Cryptocurrency explained in simple terms 12:23 - A quick snapshot of what their crypto company SolRazr does  14:47 - What is Solana? How does it work? Explained with examples and analogies  19:40 - Why is Solana branded as the "Ethereum Killer"  27:28 - What are NFTs? NFTs explained in simple terms; why are NFTs so expensive? 32:58 - What are Solana NFTs? What are the key differences between Ethereum NFTs and Solana NFTs? 41:31 - What is the Solana ecosystem and what SolRazr plans to do for the Solana developer ecosystem? What type of projects will SolRazr support? 47:02 - Top features of SolRazr  50:40 - SolRazr's allocation model explained 52:39 - The marketing secrets behind SolRazr  56:44 - More info on SolRazr for developers and retail investors  57:49 - Solana's potential future value; closing remarks -=-=-=-=- Tools and resources discussed in the episode: SolRazr - https://solrazr.com/ Follow SolRazr on Twitter: https://twitter.com/solrazr_app/  Solana on Telegram - https://t.me/solrazr_app/  Solana on Discord - https://discord.com/invite/HXa3qAYe/  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
01:00:44
September 10, 2021
Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)
B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content. I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web,  Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more.  In the social media age, producing content that just hits the first page of Google is not enough. Brad’s unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb. -=-=-=-=- Tools and resources discussed in the episode: Wordable - https://wordable.io/ Ahrefs - https://ahrefs.com/ Surfer SEO - https://surferseo.com/ Google Docs - https://www.google.com/docs/ Marketmuse - https://www.marketmuse.com/ ClickFlow - https://www.clickflow.com Jon Morrow's 52 Headline Hacks - https://cjrogers.com/jon-morrows-52-headline-hacks/3557 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
43:59
September 08, 2021
Ep. #72 - How Marketing Automation Can Save You Time and Make You Money (w/ Dan McGaw from McGaw.io)
Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate a plethora of marketing activities — from email marketing to social media management to internal tasks — to drive more leads and revenue for your business.  In this episode, I'm joined by Dan McGaw, founder and CEO of McGaw.io, an analytics and marketing technology consultancy, and UTM.io, a Google Analytics URL Builder. Coined as one of the original growth hackers, Dan previously served as Head of Marketing at Kissmetrics and VP of Growth at CodeSchool. Dan’s all about simple yet powerful marketing strategies. He believes that although MarTech concepts like automation, personalization, and multi-touch attribution can seem overwhelming and even intimidating, they are actually pretty accessible for businesses of all sizes. Our conversation in this episode will revolve around marketing automation and how it can help you save time and make you money. If you've ever had questions about marketing automation or the kind of automation tools you should include in your marketing stack, this is the episode for you.  -=-=-=-=- Tools and resources discussed in the episode: Autopilot - https://autopilotapp.com/ Mailchimp - https://mailchimp.com/ Hotjar - https://www.hotjar.com/ Freshworks CRM - https://www.freshworks.com/crm/lp/sales-crm-software/ Agile CRM - https://www.agilecrm.com/ ConvertKit - https://99signals.com/go/convertkit Dan McGaw's book: Build Cool Sh*t (Get a free copy here: https://mcgaw.io/build-cool-shit-book/) Follow Dan McGaw on LinkedIn - https://www.linkedin.com/in/danielmcgaw/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
37:29
August 24, 2021
Ep. #71 - 7 Seconds That Are Worth $700,000: Why Page Speed Matters (w/ Dmitrii Kustov from Regex SEO)
Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns. Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised.  ⏱ Timestamps: 00:29 - Introducing Dmitrii Kustov 03:16 - How Dmitrii evaluates clients at Regex SEO 05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings 08:18 - User experience and SEO 10:30 - How to improve your core web vitals and Pagespeed Insights score 13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000 19:35 - Should marketers obsess over bounce rate? What is a good bounce rate? 24:16 - More tips to optimize your page speed and reduce bounce rate 30:46 - How your hosting plan affects page speed 33:16 - Dmitrii's favorite SEO tools -=-=-=-=- Tools and resources discussed in the episode: Regex SEO - https://www.regexseo.com/ Google Pagespeed Insights - https://developers.google.com/speed/pagespeed/insights/ Google Analytics - https://analytics.google.com/analytics/web/ Semrush - Get 1-month free trial to Semrush: https://www.semrush.com/partner/99signalspro/ Ahrefs - https://ahrefs.com/ Google Lighthouse - https://developers.google.com/web/tools/lighthouse -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
38:35
August 07, 2021
Ep. #70 - YouTube Tips for Small Businesses (w/ Neil Sheth from Bubbli Digital)
In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com.  In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about: the type of content you should create on YouTube  common YouTube mistakes to avoid the best way to use YouTube to optimize your sales cycle ... and lots more. If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen. ⏱ Timestamps: 00:33 - Introducing Neil Sheth 03:12 - How Neil helps his clients get to the top of Google 09:58 - The best way for small business owners to approach the content creation process 16:47 - What kind of content should small businesses create on YouTube? 18:00 - Justify the need to create content on YouTube 21:12 - Neil's YouTube experiment 25:49 - Common YouTube mistakes to avoid 29:45 - How frequently should you upload videos on YouTube? 30:37 - Publish at least 25 videos on your YouTube channel to witness growth 33:57 - How to use YouTube to shorten your sales cycle 37:15 - How to repurpose your YouTube videos 40:32 - Why YouTube is a must-use platform for small businesses -=-=-=-=- Resources discussed in the episode: Bubbli Digital - https://bubblidigital.com/ Your Brand Found - https://yourbrandfound.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
46:01
August 02, 2021
Ep. #69 - 3 Best SEO News Sites You Should Bookmark Today
SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can visit these sites from time to time to stay in the loop with all the breaking news stories and developments in the world of SEO. -=-=-=-=- Resources discussed in this episode: Top 3 SEO news sites Search Engine Journal - https://www.searchenginejournal.com/category/news/ Search Engine Land - https://searchengineland.com/ Search Engine Roundtable - https://www.seroundtable.com/ Visit the following sites for actionable SEO tips and techniques: 99signals (https://www.99signals.com/) - Visit the SEO section of my blog for in-depth how-to guides on relevant SEO topics and read about the best SEO tools you can use to improve your site's search visibility. Backlinko - https://backlinko.com/ The Semrush Blog - https://www.semrush.com/blog/ The Ahrefs Blog - https://ahrefs.com/blog/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:27
July 01, 2021
Ep. #68 - One Page Websites: Pros, Cons, and SEO Best Practices
One page websites are easy to create, great to look at, and fully responsive. Many companies adopt the simplicity of one page websites over complex multi-page websites that may take days to create. But by opting for a one page website for your business, are you hurting your chances of ranking higher than your competitors in SERPs? What are the SEO benefits and limitations of having a one page website? These are some of the questions we'll explore in this episode as we take an in-depth look at one page websites from an SEO perspective and discuss the pros, cons, and SEO best practices of one page websites. -=-=-=-=- Tools & resources discussed in this episode: Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.semrush.com/partner/99signalspro/  [Blog post] Are Single Page Websites Bad for SEO? Here’s What You Need to Know - https://www.99signals.com/single-page-websites-seo/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:27
June 23, 2021
Ep. #67 - Is Clubhouse a Product or a Feature?
Is the audio-based social media app Clubhouse a game-changing product or just a feature masquerading as a product? In my opinion, it's the latter. And in this episode, I'll tell you why I think Clubhouse is a feature and not the revolutionary product marketers are claiming it to be. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
05:15
April 28, 2021
Ep. #66 - Reddit Announces Clubhouse Competitor
Clubhouse, the audio-based social networking app, has quickly become one of the most popular social media networks in the world. Launched in April 2020, Clubhouse now has 10 million weekly active users and the company itself is valued at over 1 billion dollars. Until now, Clubhouse hasn't had a competitor, but that's about to change with the launch of "Reddit Talk," Reddit's Clubhouse clone.  Tune in to learn more about this new Clubhouse competitor and why it's not necessarily a bad thing for Clubhouse. -=-=-=-=- Source: Reddit Talk is Announced – Clubhouse Competitor (Search Engine Journal) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
03:57
April 25, 2021
Ep. #65 - Building a Socially Conscious Startup w/ Raksha Shenoy from Nummy Makhana
In this episode, I'll be joined by my wife, Raksha Shenoy, who recently started her own venture — Nummy Makhana, a startup that aims at promoting guilt-free and healthy snacking.  If you've been a listener of this podcast, you'll remember Raksha from some of the older episodes. The idea behind this episode is to question entrepreneurs about their existing business model. We'd like to ask them whether they just want to be a money-making enterprise or make a social impact while growing their business.  Raksha has her unique perspective on building a socially conscious brand and in this episode, she tells us what it means to be a socially conscious startup and how you can move in this direction.  -=-=-=-=- Resources discussed in this episode: EatNummy.com - The official Nummy Makhana website Order Nummy Makhana on Amazon - https://amzn.to/3cG3Xqf Order Nummy Makhana on Big Basket - https://bit.ly/3fN2Sz1 Lessons from a lotus seed: Bringing makhana to South India (The Hindu) This Udupi-based healthy snack brand wants to make natural superfoods like makhana available worldwide [YourStory] EcoKaari - https://ecokaari.org/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
20:39
April 02, 2021
Ep. #64 - Can a Search Engine Built by Ex-Googlers Take on Google?
Neeva, a search engine built by former Google employees, recently raised $40 million in Series B funding. The company is now valued at $300 million and its product is still in the beta testing stage. Neeva is dedicated to running its platform without any ads and the company follows a unique revenue model.  But does Neeva have what it takes to compete with the search Goliath that is Google?  Tune in to learn the key differences between Neeva and other search engines and my take on whether Neeva can disrupt the search engine market. -=-=-=-=- Tools & resources discussed in this episode: Neeva.co - Join the waitlist Ex-Google Employees Build New Search Engine Down The Road From Google (Search Engine Journal) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
05:15
March 23, 2021
Ep. #63 - 20 Questions to Ask Potential SEO Clients
Do you run a digital marketing agency or offer SEO services to your clients? Then I highly recommended that you have a set of questions to evaluate the clients you choose to work with. But why is this important? Why should you ask questions? Shouldn't it be the other way around? Having an SEO questionnaire is important because this information will reveal to you whether the new business coming your way is right for you and also provide you with crucial insights that can help you craft a better strategy for your clients. Since starting my digital marketing agency, Startup Cafe Digital, in 2015, I’ve worked with businesses of all sizes. The SEO work that I did with them increased their search visibility and improved conversions. And the 20 questions that I'm going to share in this episode helped me gain a deeper understanding of their business, industry, and most importantly, their expectations with SEO. Tune in to find out the 20 most critical questions to ask your SEO clients before they get on board. -=-=-=-=- Tools & resources discussed in this episode: [Accompanying Blog Post] 20 Questions to Ask Potential SEO Clients: SEO Questionnaire My agency website - https://www.startupcafedigital.com/  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
11:12
March 02, 2021
Ep. #62 - Fresh Takes on Link Building w/ Shaurya Jain from Backlink Opportunities
In this episode of Marketing Mantra, I'm joined by Shaurya Jain from Backlink Opportunities, a B2B link building service. Shaurya has been building white hat backlinks for his clients for the last 4 years and knows a thing or two about link building. He also manages a very active Facebook group for link collaborations.  In the episode, Shaurya shares some interesting insights on building backlinks and reveals his favorite link building tactics. So if you're struggling to build backlinks for your site and would like some fresh tips on building high authority backlinks, this episode is for you. -=-=-=-=- Resources discussed in the episode: Shaurya Jain's Website - https://backlinkopportunities.com/ Link Building Collab & Exchange Community (Facebook Group) - https://www.facebook.com/groups/linkbuildingcommunity   -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
26:39
February 24, 2021
Ep. #61 - Affiliate Marketing Secrets: Jules Dan Interviews Sandeep Mallya
Affiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over $10,000 a month. So I wanted to do an episode on affiliate marketing, where I wanted to share some of the things I've learned so far. Then I realized a few months back I did an interview with Jules Dan for his podcast, Storytelling Secrets. In that episode, I shared my experience with affiliate marketing, the mistakes I committed while starting out, and shared a few actionable tips and tricks for affiliate marketing beginners. So I thought it'd be a great idea to publish my full interview with Jules Dan for this episode. (with his permission of course) This interview you're about to hear is from episode 46 of Storytelling Secrets. In this interview, I share everything I know about affiliate marketing. So if you'd like to dabble in affiliate marketing and would like to learn the secrets that will allow you to earn a steady stream of passive income each month, this episode is for you. Here are a few things this episode covers: Mistakes you should avoid in affiliate marketing How to incorporate storytelling in affiliate marketing 3 best affiliate marketing tools Tips to stand out in affiliate marketing 3 books I’d recommend to affiliate marketing beginners I hope you find the episode useful. -=-=-=-=- Resources discussed in the episode: Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/ 3 Best Affiliate Marketing Tools Thirsty Affiliates - https://thirstyaffiliates.com/ OptinMonster - https://optinmonster.com/ BuzzSumo - https://buzzsumo.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
46:17
January 04, 2021
Ep. #60 - 12 Effective Ways to Repurpose Your Content (and Get More Traffic)
I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks well on Google. If you’ve done all of these things, then your recently published blog post will generate enough traction and traffic. So what do you do after you're done publishing and promoting the post? Do you immediately start working on a new article? But you can't just leave the old post behind? After all, it's one of the best articles you've published on your site. Now you can do one of two things: you can wait for your article to slowly start ranking higher in search results. But that's in the long run and you'll need to spend some time generating relevant backlinks for the article. Or, you can simply repurpose your content and reach a whole new audience for your awesome blog post. Repurposing content is the practice of finding new ways to recycle your blog posts or any piece of content to amplify their reach. In this episode, I'll reveal 12 effective ways to repurpose your content. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 12 Clever Ways to Repurpose Content (and Get More Traffic) Video creation - Lumen5, InVideo Graphic design - Canva, Venngage Podcast hosting - Anchor Interactive content - Outgrow eBook Creator - Beacon Webinar hosting - EasyWebinar Livestreaming - OneStream Live (OneStream Live review) Gary Vaynerchuk’s Content Model -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
16:13
December 25, 2020
Ep. #59 - Google's "Home Movie" on How Google Search Works: Is It Worth Watching?
Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google.  SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share my thoughts on the movie and my key takeaways and help you decide whether it's worth watching this hour-long documentary by Google. -=-=-=-=- Resources discussed in this episode: Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works - https://www.youtube.com/watch?v=tFq6Q_muwG0 Google's Search Quality Evaluator Guidelines (PDF) Here are some resources on Google E-A-T: E-A-T and SEO: How to Create Content That Google Wants [Moz] EAT, YMYL, & Beneficial Purpose: What Do Google’s Quality Standards Mean for Search? [Semrush] What is E‑A-T? Why It’s Important for SEO [Ahrefs] -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
11:53
December 11, 2020
Ep. #58 - How I Boosted Search Traffic to an Old Article by 146% (and How You Can Do It Too)
How do you revive a blog post that's losing organic traffic?  How do you breathe new life into old content and make sure it continues to generate search traffic in the long run?  If you have these questions in your mind, then this episode is for you.  In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days.  And you know what?  It’s an SEO secret that is overlooked by even the most experienced SEO professionals. Tune in to learn the simple 5-step process you can use to revive old blog posts that are losing traffic and rankings. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/ SEMrush Free Trial (30 Days) - https://www.semrush.com/partner/99signalspro/ Animalz Revive Tool - https://revive.animalz.co/ Here are some resources on my blog that can help you with competitor analysis and link building: How to Get High-Quality Backlinks (25 Proven Techniques) How to Do Competitor Analysis with SEMrush [A Detailed Guide] How to Get High-Quality Backlinks with Infographics -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
17:19
December 05, 2020
Ep. #57 - Google's Upcoming Page Experience Update: What You Need to Know
Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals.  In this episode, I discuss Google's upcoming algorithm update and share: what this means for your site's future how to safeguard your site against the update, so it doesn't lose organic traffic 3 tools you can use to prepare your site for the update. Tune in to learn everything you need to know about Google's page experience update. -=-=-=-=- Tools discussed in this episode: Google Search Console - https://search.google.com/search-console/welcome Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ GTMetrix - https://gtmetrix.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:42
November 29, 2020
Ep. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-Hutt
In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks.  If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. Since Dan's last appearance on this show, Facebook as an advertising platform has gone through several changes. Because of these changes, advertisers have had to tweak their strategies to get a better ROI for their ads on Facebook. In this episode, Dan sheds light on the steps he took to make sure his ads performed well on Facebook consistently and how you can do the same. He also shares with us how his business survived and thrived during the ongoing Covid-19 pandemic. Hope you find this episode useful.  -=-=-=-=- Resources discussed in the episode: Dan's Website - https://www.ampmycontent.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
30:40
October 05, 2020
Ep. #55 - How to Live Stream Pre-Recorded Videos on Social Media
Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels?  In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live, a tool that allows you to live stream pre-recorded videos on 40+ platforms simultaneously.  -=-=-=-=- Tools discussed in this episode: OneStream Live (AppSumo Deal) - https://www.99signals.com/go/onestream-live/ (Get lifetime access to OneStream Live for just $59) Watch my review and demo of OneStream Live on YouTube - https://www.youtube.com/watch?v=jemOKteh1Ws Sign up for OneStream Live's free account - https://www.99signals.com/go/onestream-live-free/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:46
July 17, 2020
Ep. #54 - What is 10x Content and Why Is it Important?
Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs). Tune in to learn: What is 10x content? Why 10x content is important Criteria for 10x content How to create 10x content -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
08:27
June 18, 2020
Ep. #53 - Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. This book is a culmination of everything Vaynerchuk has learned about social media marketing over the years. He explains why it's important to create native content and master the art of storytelling to connect with your audience on an emotional level. He also shares the exact techniques he has used to build a successful personal brand on all major social networks, and provides an in-depth critique of what businesses are doing right on social media and what they are doing wrong. Tune in to learn why I consider Jab, Jab, Jab, Right Hook to be a must-read book for marketers and entrepreneurs. -=-=-=-=- Order Jab, Jab, Jab, Right Hook by Gary Vaynerchuk on Amazon: https://amzn.to/3gW8DYY More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:22
June 04, 2020
Ep. #52 - Search Intent: The Most Important SEO Ranking Factor
In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google. You'll learn: What is search intent? Why search intent is important The 4 different types of search intent w/ examples 5 steps to optimize your pages for search intent To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/ -=-=-=-=- Resources discussed in this episode: Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/ SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
13:15
May 30, 2020
Ep. #51 - Book Recommendation: All Marketers Are Liars by Seth Godin
This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I believe this book perfectly encapsulates his marketing philosophy. Tune in to learn why I believe this is a must-read book for all marketers and business leaders. -=-=-=-=- Resources discussed in the episode: All Marketers Are Liars by Seth Godin - https://amzn.to/3g776yR (Amazon Affiliate Link) Seth Godin's Blog - https://seths.blog/ Seth Godin's interview w/ Gary Vee - https://www.youtube.com/watch?v=D65-9sz7V0g Seth's TED Talks How to Get Your Ideas to Spread (Seth's TED talk) - https://www.youtube.com/watch?v=xBIVlM435Zg The Tribes We Lead - https://www.youtube.com/watch?v=589tH-wtCak More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
10:10
May 20, 2020
Ep. #50 - 3 Best Search Engine Alternatives to Google
Google products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and creating a "filter bubble."  With a 87.35% market share of global searches, it's not easy to compete with Google and there are very few companies that are currently competing with Google in the search engine space. So you may be thinking, "What's the alternative to Google?" That's the question I'll attempt to answer in this episode by revealing the 3 best search alternatives to Google. And don't worry, my list won't feature Bing. I know it's ludicrous to suggest replacing Google as the default search engine, like a few top SEOs have done, but you can use any of these 3 alternative search engines as a secondary tool to browse the web.  Tune in to learn about the 3 best search engine alternatives to Google. -=-=-=-=- Tools and resources discussed in this episode: 3 best alternatives to Google Startpage - https://www.startpage.com/ DuckDuckGo - https://duckduckgo.com/ Ecosia - https://www.ecosia.org/ Eli Pariser's TED Talk on "Filter Bubbles" - https://www.youtube.com/watch?v=B8ofWFx525s Book recommendation: Traction by Gabriel Weinberg and Justin Mares -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:40
May 16, 2020
Ep. #49 - Relationship-Based Link Building w/ Alexandra Tachalova from Digital Olympus
In this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought leaders. If you follow any of the top marketing blogs or publications, I’m sure you'd have stumbled upon one of her articles. She’s a frequent contributor at Moz, Search Engine Journal, Social Media Examiner, among many others. After having worked at SEMrush as the Director of Marketing, she founded her own online digital marketing event company called Digital Olympus. Alexandra is also a frequent speaker at all the major search industry events, including BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more. In this episode, Alexandra reveals her favourite link building strategy i.e., relationship-based link building.  You'll learn: How relationship-based link building works How to find the most responsive link building targets How to build 100 high-quality links per month without breaking the bank So if you’re looking to build high-quality backlinks for your website, this is a must-listen podcast episode for you. -=-=-=-=- Resources discussed in the episode: Alexandra Tachalova's Email Outreach Guide - https://digitalolympus.net/email-outreach/ Guest Blogging on Steroids - https://seobutler.com/guest-blogging-on-steroids/ SEO Tools SEMrush (Sign up for a 1-month free trial of SEMrush PRO — worth $99.95) - https://www.99signals.com/go/semrush-pro-offer Ahrefs BuzzSumo Books recommended by Alexandra Tachalova Getting to Yes by Roger Fisher and William Ury Talk Like TED by Carmine Gallo -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
31:05
May 12, 2020
Ep. #48 - How to Improve Local SEO with Google My Business w/ John Vuong from Local SEO Search
This episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since starting his local SEO company in 2013, John has been on a mission to help businesses stand out with useful, informative, and locally-focused content.  In this episode, John will be sharing lots of insights on local SEO and he'll be specifically sharing actionable tips to optimize your Google My Business listing (also called GMB listing). If you have a local business and you want to dominate Google results in your location, then you wouldn’t want to miss this episode. -=-=-=-=- Resources discussed in the episode: John Vuong's Local SEO Business - https://www.localseosearch.ca/; Local SEO Today Podcast - https://www.localseotoday.ca/ SEO Tools SEMrush (Sign up for a 1-month free trial of SEMrush PRO — worth $99.95) - https://www.99signals.com/go/semrush-pro-offer  BrightLocal Ahrefs (Check out my in-depth Ahrefs review) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
46:04
May 08, 2020
Ep. #47 - Book Recommendation: Mindset by Dr Carol Dweck
"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.  In this episode, I recommend Mindset by Dr Carol Dweck, one of the world's leading researchers in the field of psychology. Tune in to find out why I believe it's a must-read book for entrepreneurs.  -=-=-=-=- Resources discussed in the episode: Mindset by Dr Carol Dweck - https://amzn.to/3fpsSh6 (Amazon Affiliate Link) Dr Dweck's talk at Google on "Growth Mindset" - https://www.youtube.com/watch?v=-71zdXCMU6A Dr Dweck's TED talk - https://www.youtube.com/watch?v=_X0mgOOSpLU -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
09:60
May 06, 2020
Ep. #46 - Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast
In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.  Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.  Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change, and why people buy.  If you’ve ever dreaded the ‘research’ that goes into writing high converting copy, you need to listen to this episode. By the end of this episode, you’ll learn exactly how to use his story interview framework to write your next winning promotion.  -=-=-=-=-  Resources discussed in the episode:  Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/  Jules Dan's website  - https://julesdan.com/ (Sign up for his email copywriting course on the home page)  Books Jules recommends to hone your storytelling skills  Expert Secrets by Russell Brunson - https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585  Stories That Stick by Kindra Hall - https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate-ebook/dp/B07KF2328Z  -=-=-=-=-  BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
39:04
April 29, 2020
Ep. #45 - Top 3 Must-Watch Movies for Entrepreneurs
In this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired. If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs (https://www.99signals.com/movies-entrepreneur-watch-inspiration/).  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
10:29
April 22, 2020
Ep. #44 - The Entrepreneur's Guide to Writing a Book w/ Michelle Vandepas from GracePoint Matrix Publishing
In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author. As a book coach and publisher, Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. She has been featured in numerous media outlets speaking about her passion for ‘purpose and profit’ and she is going to be featured in an upcoming documentary called “Wisdom from Thought Leaders" alongside the Dalai Lama and Sting. She is also an esteemed TEDx speaker and TEDx Speaker Coach. You will find lots of great information in this episode, including different ways you can publish your first book and the mistakes first-time authors should be avoiding. Michelle also reveals some of the basic things first-time authors should know before they write and publish their first book. You can learn more about Michelle at MichelleVandepas.com and you can also visit her publishing website, GracePoint Matrix Publishing. And finally, you can watch her TEDx video on procrastination which I highly recommend.  -=-=-=-=- Resources discussed in the episode: GracePoint Matrix Publishing  - https://gracepointmatrix.com/publishing/ About Michelle Vandepas - https://michellevandepas.com/ Michelle's TEDx Talk - "In Honor of Procrastination" - https://www.youtube.com/watch?v=HeXyOJgAaEk -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
39:38
April 13, 2020
Highlight: 3 Books John Wall Recommends to Entrepreneurs
This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
02:14
April 05, 2020
Highlight: The Biggest Mistake Most Entrepreneurs Make
This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
01:15
March 30, 2020
Ep. #43 - Machine Learning and Marketing w/ John Wall from Marketing Over Coffee
In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee. If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Christopher Penn record most of their episodes in a local coffee shop where they discuss the latest marketing trends and occasionally invite marketing influencers to share their unique perspectives. Past guests on the show have included thought leaders and influencers like Seth Godin, Rand Fishkin, and Simon Sinek, among many others.  John Wall is also the head of biz dev at the marketing data and analytics consulting firm, Trust Insights.  At Trust Insights, John’s team uses machine learning and artificial intelligence to help their customers make better decisions. So the main focus of this episode will be on how AI and machine learning can be used in marketing. But John will also be sharing his unique insights on SEO, social media marketing, and entrepreneurship. Super excited to have John Wall on the show and I hope you enjoy listening to this exchange. PS — You'll find time-stamped show notes as well as links to resources discussed in this episode below. -=-=-=-=- Time-stamped show notes: [00:29] Introduction [02:08] John Wall talks about his podcast Marketing Over Coffee [04:00] How an entrepreneur can turn his/her podcast into a powerful marketing tool and build a loyal audience [05:49] How entrepreneurs can use machine learning and AI to grow their business [08:48] Is AI industry-agnostic? [10:07] How machine learning is impacting SEO [15:40] SEO tools John recommends to marketers [18:08] Social media trends for 2020 [26:03] The biggest mistake most entrepreneurs make [28:58] 3 books John recommends to entrepreneurs Resources discussed in the episode: Marketing Over Coffee Podcast  - https://www.marketingovercoffee.com/ Most Popular Episodes of Marketing Over Coffee - https://www.marketingovercoffee.com/most-popular-episodes/ 3 books John Wall recommends to entrepreneurs: Start With Why by Simon Sinek The Dip by Seth Godin Traction by Justin Mares and Gabriel Weinberg -=-=-=-=- More resources for entrepreneurs and marketers from 99signals: 75+ Best Books for Entrepreneurs 27 Best Marketing Podcasts 21 Best Movies for Entrepreneurs -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
33:21
March 28, 2020
Ep. #42 - 3 SEO Bad Habits You Should Give Up Right Away
In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. -=-=-=-=- Tools and resources discussed in this episode: Image compression tools: TinyPNG - https://tinypng.com/ ImageOptim - https://imageoptim.com/mac Smush - https://wordpress.org/plugins/wp-smushit/ WordPress caching plugins: WP Rocket - https://wp-rocket.me/ WP Super Cache - https://en-au.wordpress.org/plugins/wp-super-cache/ A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/ Broken Link Checker: Download for free: https://wordpress.org/plugins/broken-link-checker/ Broken Link Checker Video Tutorial - https://www.youtube.com/watch?v=WDzsnvPkNUk Bonus: If you're seeking the best WordPress SEO plugins to boost your site's organic traffic, here are 19 of my favorite WordPress SEO plugins. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
08:36
March 23, 2020
Ep. #41 - Social Media Buzz this Week: IGTV Monetization
In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- More info on IGTV Monetization: IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration - https://www.socialmediatoday.com/news/igtv-monetization-is-coming-which-could-make-it-a-much-more-significant-co/571897/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
06:06
February 14, 2020
Ep. #40 - Google's Featured Snippet Update: What Marketers Need to Know
Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- SEO news stories discussed in this episode: Google Changes the Look of Paid and Organic Search Results on Desktop - https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/ Google’s Featured Snippet Changes & Impact on Organic Traffic - https://www.searchenginejournal.com/googles-featured-snippet-changes-impact-on-organic-traffic-study/345176/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals
10:45
February 06, 2020
Highlight: Craig Campbell's Number 1 Advice to Affiliate Marketing Beginners
This is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners. In this segment, Campbell shares his number 1 advice for affiliate marketers who are just starting out. Tune in to the full episode to learn more about Craig Campbell's favorite affiliate marketing strategies: https://open.spotify.com/episode/2WamDbim3cjBW9Yk9SGY23 -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:40
December 17, 2019
Ep. #39 - Epic Affiliate Marketing Strategies for Beginners w/ SEO Expert Craig Campbell
In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush. If you're looking for ways to earn affiliate income from your blog, then you'll love this episode.  Time-stamped Show Notes: [00:29] Episode Topic: Epic Affiliate Marketing Strategies for Beginners — with SEO Expert Craig Campbell [01:20] About Craig Campbell [05:37] Craig's number 1 advice to affiliate marketing beginners [10:11] Should beginners join Amazon Associates? [16:39] Affiliate marketing strategies for beginners [22:53] Must-have tools for affiliate marketing beginners -=-=-=-=- Tools & Resources Discussed in the Episode: Craig Cambell's Blog - https://www.craigcampbellseo.com/ 3 Must-have Tools for Affiliate Marketers AMZ Link Checker - https://amzlinkchecker.com/ AAWP - https://getaawp.com/ Themeforest - https://themeforest.net/ Costa PBN - https://costapbn.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
31:25
December 16, 2019
Ep. #38 - What's the Best Page Speed Metric to Look At? w/ Lukas Haensch from Pathmonk
In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.  The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions. Here are some of the topics we'll be covering in this episode: How to optimize your mobile website Differences in mobile and desktop conversion How to increase conversion by using onsite behavior for optimization Hands-on tips on tools. Thrilled to have Lukas on the show and I hope you'll find this episode useful. -=-=-=-=- Tools & resources discussed in the episode Lukas' company: Pathmonk - https://pathmonk.com/ Tools to test your website performance: 1) WebPageTest: https://www.webpagetest.org/ 2) GTMetrix - https://gtmetrix.com/ 3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
34:16
December 11, 2019
Ep. #37 - Google BERT Update: What You Need to Know
In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT. Google is calling it their most important update in the last five years. Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
05:46
November 18, 2019
Ep. #36 - "The Millennials" Author Subramanian Kalpathi Interview
In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.  This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE.  About Subramanian Kalpathi Subramanian Kalpathi (Subbu) began his career as an L&D specialist with Infosys Technologies Ltd in 2006. Hired as a Software Engineer from campus, he signed up for the role of a Learning Professional and trained over 2500 freshers and lateral hires over a period of two years. From 2008 to 2010 he pursued his MBA from Loyola Institute of Business Administration (LIBA), and was awarded the best outgoing student at the time of graduation. Subbu eventually moved back to L&D with a boutique learning firm. He leveraged his core design and facilitation skills, delivering behavioural learning interventions for firms across sectors. During this time, he dabbled in Improv, performed on stage and blended learning from theatre into his behavioural programs as well. In September 2016, Penguin published "The Millennials: Exploring The World Of The Largest Living Generation." The book has received wide accolades and found a spot among the Amazon Memorable Books List of 2016. In the same year, Subbu was invited to share his views at the World Economic Forum (WEF) in Davos, representing the Mumbai hub of the WEF Global Shapers Community. Subbu is currently Senior Director at KNOLSKAPE, and has been tasked with setting up the KNOLSKAPE Insights Center (KIC). He is a Certified Coach (Neuro-Leadership Institute, erstwhile RCC), and a visiting faculty at his alma mater, LIBA. -=-=-=-=- Order "The Millennials: Exploring the World of the Largest Living Generation" by Subramanian Kalpathi on Amazon: https://www.amazon.in/Millennials-Exploring-Largest-Living-Generation/dp/8184007000 -=-=-=-=- More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
26:30
October 10, 2019
Ep. #35 - This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
07:29
October 08, 2019
Ep. #34 - The Best Podcast Analytics Tool
If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool. -=-=-=-=- Visit https://chartable.com to create your free account and start tracking the download stats of your podcast. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
04:07
October 03, 2019
Ep. #33 - How Chatbot Landing Pages Can Boost Your PPC Conversion Rates w/ Ish Jindal from TARS
In this episode, I'll be joined by Ish Jindal, co-founder of TARS Chatbots, a popular chatbot-building platform. TARS enables marketers to create chatbots that can be used for lead generation. We'll talk about the evolution of chatbots, Ish's entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really excited to have Ish on the show and I hope you find this episode insightful. Don't forget to sign up for a free 2-week trial of TARS to build your very own chatbot.  -=-=-=-=- Resources discussed in the episode: Sign up for a 2-week free trial of TARS - https://www.99signals.com/go/tars Chatbot Templates by TARS - https://hellotars.com/chatbot-templates/ TARS Pricing Plans - https://www.99signals.com/go/tars-pricing/ [Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
38:23
October 01, 2019
Ep. #32 - The WeWork Fiasco, Explained: Why It’s a Cautionary Tale for Entrepreneurs & Investors
In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I'll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.  -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels