ScratchThat

ScratchThat

By ScratchThat
ScratchThat, a podcast brought to you by the Austin Board of REALTORS® focused on peeling the layers back on the national trends in real estate.
More places to listen

More places to listen

Episode 13: Slide Slide Slippity-Slide
Marki Lemons-Ryhal is a force of nature who has taken social media by storm. As an instructor, keynote speaker, and author, she has helped thousands of REALTORS® learn the true skills of using social media to generate leads and business. You don’t need to be a natural at using these tools to make them work for you. All it takes is commitment, scheduling and a non-sales approach to make social media help grow your business.    If you feel like you’re shooting in the dark when it comes to using social media for your business, this episode is for you. A natural teacher who speaks frankly and from the heart, Marki demystifies social engagement so that you feel empowered to make it a powerful tool in your business. She breaks down the numbers on the number of leads you need to make the income you want, how to schedule your social media activity so it’s serving your business, and the kind of valuable content you should share to attract potential clients.    Naturally, you can find Marki on all major social media channels at @markilemons, listen to her podcast here, and you can get more insight from her at MarkiLemmons.com.  PLUS, Marki shared her daily Social Media Strategy Checklist and a 7 Day Social Media Guide for Sustainable Growth.   Wanna learn more? You can check all of our ScratchThat episodes on Anchor, SoundCloud, iTunes, Stitcher, Spotify, and Google Play. Subscribe today!
31:15
July 12, 2019
Episode 12: Started From the Bottom
Spyglass Realty Owner Ryan Rodenbeck is an avid content marketing enthusiast who believes the best way to reach your audience and potential clients is through more honesty and less pictures of sold signs.. A self-educated guru, Ryan hosts a web series called Realty Hack, which provides “damn good advice for agents, brokers and real estate teams.” Contributing regularly to Inman, and boasting thousands of followers on Instagram, he has successfully built an online presence for his personal brand that has grown his business.  Recognized by the Platinum Top 50 for his success, Ryan admits there were times he got cocky and he paid the price in his business. He now wants to share his insight into what makes a successful REALTOR®, how to embrace and learn from your mistakes, as well as how to be more authentic when building your personal brand. Pro tip: it’s not showing off all your sales, but rather showing off how hard you’re willing to work in an increasingly competitive landscape.  You can get more advice and insight from Ryan on Instagram and Facebook at @realtyhack.  Wanna learn more? You can check all of our ScratchThat episodes on Anchor, SoundCloud, iTunes, Stitcher, Spotify, and Google Play. Subscribe today!
13:06
June 28, 2019
Episode 11: It's Not Easy Being Green
As the founder of Sustainable Real Estate Consulting Services and as an advisory board member for the NAR Green Resource Council, Craig Foley has seen first-hand how becoming more knowledgeable about sustainable real estate can help brokers and agents meet market demands, command higher prices for properties and contribute to a global trend toward more energy efficient and, eventually, net-zero efficient buildings. In this conversation with Emily, he talks about trends on the horizon and how you can better serve your customers, as well as changes you can make right now to understand the green home revolution.  Craig is an Agent Partner at LAER Realty Partners. Learn more about Craig here, and get more advice and insight from him on Twitter at @EnergyGeekCraig.  You can check all of our ScratchThat episodes on Anchor, SoundCloud, iTunes, Stitcher, Spotify, and Google Play. Subscribe today! 
24:37
June 14, 2019
ScratchThat Episode 10: #BFF
As the CEO of Redfin, Glenn Kelman is used to fighting battles in the industry he helped disrupt. Now he’s concentrating on bridging the disparity gap when it comes to race and real estate. In this candid conversation with Emily, he talks about Redfin’s role in helping minority real estate agents and homebuyers find more equal footing, and how Redfin agents can play a bigger role in helping associations challenge potentially unfair legal precedents. It’s a conversation you won’t want to miss! You can get more advice and insight from Glenn on LinkedIn and on Twitter at @GlennKelman. You can listen to this episode and previous ones on Anchor, SoundCloud, iTunes, Stitcher, Spotify, Castbox, and Google Play. Subscribe today! 
28:59
May 31, 2019
ScratchThat Episode 9: Strategery
Clint Skutchan, Vice President of Association and MLS Consulting Division at T3 Sixty, believes the biggest step in strategic planning is asking the right questions. In this episode of ScratchThat, Emily talks to Clint about the kinds of questions you need to ask yourself to find your "why," whether you’re looking to strengthen your association or your own independent business. Clint takes us through what strategic planning looks like, how far into the future one needs to plan, and the most important factors to keep in mind as you grow and adapt to industry changes.  Learn more about Clint here, and get more advice and insight from Clint on LinkedIn and Twitter at @clintskutchan. You can listen to this episode and previous ones on SoundCloud, iTunes, Stitcher, Spotify, and Google Play. Subscribe today!
25:53
April 18, 2019
ScratchThat Episode 8: Smooth Operator
Compass has been making waves since its inception in 2012. The company has been building a disruptive real estate platform that pairs top agents with cutting-edge technology, making the overall buying experience fast and seamless. On Episode 8, Emily chats with Bill Fowler, Compass’ Senior Director of Industry Relations. Bill smooths the edges on the dynamics of launching a modern brokerage model by ensuring MLS partners are prepared to support their unique needs, as well as serving as the face for both the agents and the tech staff. Listen to the two talk about everything from burning to bridges to beer (pro tip: go dark), and Compass’ secret sauce for recruiting rock star talent. Learn more about Bill here, follow him on Twitter at @bill_fowler, Instagram at @bcliftong, LinkedIn, and Facebook. You can listen to this episode and previous ones on SoundCloud, iTunes, Stitcher, Spotify, and Google Play. Subscribe today!
17:11
April 5, 2019
ScratchThat Episode 7: Back to School
Working in an industry and a market that is constantly shifting, staying up to date on education is super important for agents and brokers. They’ve got to be best prepared to represent clients by being up to speed on the issues your issues happening right now. Enter AceableAgent, a TREC-certified mobile-first real estate course that helps agents get or renew their licenses on any device on their own schedule. Emily chats with Aceable and AceableAgent CEO Blake Garett on Episode 7 about how the company has been focused on providing up-to-date, engaging content through AceableAgent, which launched a year ago. Blake discusses how success comes with self-improvement, and how his product provides meaningful and valuable content (a “side of vegetables”) to people where they are so they can be better at their jobs. Follow Blake on Twitter at @aceable, Instagram at @bcliftong, Linkedin, and Facebook. You can listen to this episode and previous ones on SoundCloud, iTunes, Stitcher, and Google Play. Subscribe today!
21:34
March 22, 2019
ScratchThat Episode 6: Get Real
Social media communicates your expertise to clients through a variety of tools and platforms. The question is, are you using them effectively to stand out? On ScratchThat Episode 6, Emily talks with Tracy Weir about MLSs, real estate associations, and top tier brokers. Tracy is the Managing Partner & Founder at August Partners, a strategic consulting firm built for technology companies, MLSs, real estate associations, and top-tier brokers; and is the former Chief Marketing & Sales Officer for Inman News. The two discuss applicable approaches brands can use to build their online community, ranging from listening to and knowing your audience to blending what we share from our professional and personal lives on social media. Learn more about Tracy here, follow her on Twitter at @Augustpartners, on Instagram at @tracyweir, and on LinkedIn and Facebook.  You can listen to this episode and previous ones on SoundCloud, iTunes, Stitcher, Spotify and Google Play. Subscribe today!
20:02
March 7, 2019
ScratchThat Episode 5: NAR Up in MLS Business
On ScratchThat Episode 5, Emily speaks with Sam DeBord, Managing Broker and VP of Strategic Growth for Coldwell Banker Danforth in Seattle. The two discuss 2019 MLS policy priorities regarding accessibility and broker communication. Sam also makes the case for the National Association of REALTORS®' (NAR) place and function in the business of creating MLS policy. Sam currently serves as the 2019 NAR President's Liaison for MLS and Data Management, VP of Government Affairs for Washington REALTORS® , and Past President of Seattle King County REALTORS® . Follow Sam on Twitter at @SEATTLEHOMEoCOM and on LinkedIn. You can listen to this episode and previous ones on SoundCloud, iTunes, Stitcher, and Google Play. Subscribe today!
13:45
February 23, 2019
ScratchThat Episode 1: Housing Supply Crisis or Concern?
Welcome to ScratchThat, the official podcast for the Austin Board of REALTORS® (ABoR). In this inaugural episode, ABoR CEO Emily Chenevert hosts guest Lawrence Yun, Chief Economist and Senior Vice President of Research at the National Association of REALTORS®. He and Emily discuss how the housing shortage impacts the Austin community in the short and long term. Listen to discover the severity of the housing shortage crisis, potential threats it poses to U.S. economic stability, and approaches agents can take in explaining it to clients. You can listen to this episode and previous ones on iTunes, Stitcher, and Google Play. Subscribe today!
23:01
February 10, 2019
ScratchThat Episode 2: Keep it Simple Stupid
Episode 2 features guest Joe Rand, a leading innovator in real estate education and author of Disruptors, Discounters, and Doubters: A Guide for the Client-Oriented Future of the Real Estate Industry. At the heart of our discussion is a question for agents and brokers, "Have I done what I can to ensure the pain points of my clients are met before my own needs?" Those pain points, which Rand identifies and walks through, are key areas of disruption to make or break your value proposition. Listen in to understand how disruptors impact the real estate industry and how to find new opportunities to enhance your value. Rand is the Managing Partner of Better Homes and Gardens Rand Realty, one of the largest family-owned real estate brokerages in the country. Last year, Better Homes and Gardens Rand Realty participated in over $2.0 billion in real estate transactions, becoming one of the top 100 real estate companies in the country. Disrupters, Discounters, and Doubters is available on Amazon and Kindle. Learn more about Joe Rand here, follow him on Twitter at @josephrand, and on LinkedIn. You can listen to this episode and previous ones on iTunes, Stitcher, and Google Play. Subscribe today!
30:08
February 9, 2019
ScratchThat Episode 3: Data and Then Some
Today’s ScratchThat podcast features Jack Miller, President and CTO of California-based T3 Sixty, a leading real estate and management firm. Data rules everything around you, and Miller discusses the importance of clean MLS data, data standards that work across multiple markets, and how that data is moved. Our ability to harness large amounts of data readily that’s customized to need is increasing everyday, and the near future will see smarter applications around the MLS. Listen in to better understand how those new capabilities of can best serve you. Learn more about Miller here, follow him on Twitter at @jackmiller, and on LinkedIn. You can listen to this episode and previous ones on iTunes, Stitcher, and Google Play. Subscribe today!
12:53
February 9, 2019
ScratchThat Episode 4: Church and State
On Episode 4, Emily speaks with Rob Hahn, Managing Partner of 7DS Associates, a real estate focused marketing, technology, and strategy consultancy. Hahn says the traditional REALTOR® association model is a stalled concept, one focused on business rather than community. Through a range of analogies, including church, the Navy SEALs, and dating, he and Emily discuss how associations can evolve by recommitting themselves and members to core values. Emily also discusses the Austin Board of REALTORS®’ Be a Member campaign, meant to build active member engagement, and create mutual expectations and accountability. Follow Hahn on Twitter at @robhahn and on LinkedIn. Hahn also writes the well-known blog, Notorious R.O.B., where he opines on topics in real estate, technology, marketing, and strategy. We encourage you to read The Church of REALTOR Faces a Fundamental Question. You can listen to this episode and previous ones on iTunes, Stitcher, and Google Play. Subscribe today!
23:34
February 9, 2019
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