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Scribe Book School

Scribe Book School

By Tucker Max and Charlie Hoehn
The ultimate self-publishing course taught by 4X New York Times Bestselling Author, Tucker Max, along with Author, Charlie Hoehn.
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Self-Publish vs Traditional: How to Choose

Scribe Book School

The New Book Publishing Playbook
Book publishing is currently at the beginning of the biggest shift since the rise of Amazon and self-publishing, and this episode explains both its present and future. The goal is to help you choose the best publishing path for you and tell you exactly how to launch your book once you choose your publishing path. In Part 1 of this episode, you'll learn what the current publishing landscape looks like right now. In Part 2, you'll learn the new things we see some Authors doing by presenting case studies with exact numbers. In Part 3, you'll learn how to pick the book publishing option that’s best for you. The truth is that there is no “right” publishing option; that all of them are right in different circumstances, and the “right” option depends on what you want to accomplish. Then, in Part 4, you'll learn exactly how to think about marketing your book, and the launch strategies that we see working for Authors right now (both with and without platforms). To access the full transcript of this episode, click here. To sign up for Scribe Book School's free courses, click here.
December 16, 2021
How to Write Your Book Faster
Want to write your book faster? Here are 8 simple tips to help you move through the writing process, beat writers’ block, and avoid many other common problems that  stand in a writer’s way. Free Template: Outline Your Non-Fiction Book If you need more help writing your book, check out our free courses at Scribe Book School.
June 08, 2021
Is Amazon's KDP Select Worth It?
If you’re a KDP Author and you’re wondering whether you should put your book in Amazon KDP Select, you’re not alone. It’s a complicated decision, and you could be leaving money on the table either way. Amazon KDP Select gives you some special Kindle promotional tools, and enrolling your book is free. But, of course, there’s a catch:  You have to enroll for a full 90-day period, during which Amazon has the exclusive right to sell your ebook.   In other words, you can’t sell your own ebook on iBooks, Kobo, Nook, or anywhere besides Kindle for the next 90 days.   So, is it worth it?  In this episode, we'll walk you through all the pros and cons of KDP Select for a self-published author of a non-fiction book. To access all of our free courses on writing, publishing and marketing your book, visit
June 01, 2021
How to Turn Your Blog into a Book
Before you learn about turning your blog into a book, I want to make one thing perfectly clear: You don’t need a blog to write a successful book. At Scribe, we’ve helped thousands of authors write and publish books, and I’ve seen plenty of those books make a lot of money without a blog. So if you don’t have a blog, don’t build one just to write a book. That said, our co-founder Tucker Max did turn his blog into a series of New York Times bestsellers, so we are happy to share his advice on how to do it. So, if you happen to have a blog already, this episode will give you a step-by-step guide on how to turn it into a book. We'll also give you several examples of other people who turned their blogs into books.
May 25, 2021
Fix These Grammar Mistakes Before You Hand Off Your Manuscript
The best way to write is the way you talk—at least for most writing. It’s conversational, and it’s easy to read. That’s exactly what you want in a book. The way we speak isn’t always grammatically correct, but that’s okay. Grammar rules are arbitrary and completely made-up. That said, we put together this shortlist of the most common grammatical errors, so you can fix them before sending your manuscript to your editor. To see all of our examples, check out the full article:  10 of the Most Common Grammar Mistakes to Avoid (& How to Fix Them)
May 18, 2021
Does LinkedIn Help Authors?
Linkedin is a great marketing opportunity for authors. Because LinkedIn is a social media platform uniquely designed for professionals, it’s especially powerful for boosting your credibility, highlighting your relevant skills, reaching your target audience, and generating leads. In this episode, I’ll explain how you can optimize your LinkedIn profile to make the most of your status as an author. To learn more, check out our article:
May 11, 2021
How to Tell a Story in a Book
How you tell a story will make or break your book.  A good story allows you to grab and hold the reader’s attention, teach them your ideas in an entertaining way, and relate those ideas back to their own lives.  So if you want readers to love your book and recommend it to other readers, listen to this episode and check out the accompanying blog post: And be sure to check out our free writing course at
May 04, 2021
Vanity Press: How To Avoid Publishing Scams
Vanity presses thrive on ripping off self-publishing authors.  The good news is that you can avoid publishing scams with some basic knowledge about vanity publishing.   This episode will explain what a vanity press is, what the risks are, and how to spot and avoid publishing scams. We’ll also talk about why people fall for those scams, which publishers to avoid, and how you should publish your book instead. To learn more, check out this article:
April 27, 2021
How To Get Your Self-Published Book Into Bookstores
Many Authors want to get their book into hundreds (or even thousands) of bookstores across the country. It’s one of the most common dreams I hear from first-time Authors. But there have been many changes in the publishing industry since ebooks made self-publishing accessible to everyone. Today, being in bookstores doesn’t guarantee book sales—and it’s not the best way to make money with your book. Even if you can get your book onto thousands of shelves across the country (and most Authors can’t), you’re taking a huge financial risk—the kind that can bankrupt a self-published Author. And there’s absolutely zero reason to expose yourself to that kind of risk. You can publish a tremendously successful book and use it to make a lot of money without being on any bookstore shelves. It has already been done, thousands of times, by countless other Authors similar to you. Now, if you want to know the joy of walking into a bookstore and seeing your book sitting on the shelf, you can still make that happen. You just have to go about it the right way. This episode will tell you everything you need to know about getting your book into brick-and-mortar bookstores—while avoiding the risks that can come with it. We'll walk you through: Why bookstores are so risky, especially for self-published Authors What being in bookstores requires and what it won’t do for you How you can get bookstores to sell your book online A low-risk approach if you really want to see your book on a bookstore shelf How to approach bookstores to make that happen
April 20, 2021
Best Writing Exercises for Authors
Most writing exercises make your writing worse. That said, there are a few practices you can follow that will help you write a great book. They’ve worked for hundreds of Scribe Authors, and they’ll work for you.   To read the full post, click here.
April 13, 2021
How to Get Booked on Podcasts
This is the exact process we use with our authors at Scribe to book them on podcasts.  If you follow this process exactly, you can start booking yourself on podcasts today.   To read our accompanying blog post, visit
April 06, 2021
How to Think About Book Marketing
The #1 question we get, both from current and prospective authors, is this: “How should I approach book marketing once it’s published?” In this episode, we will cover the basics of how we teach our authors to market their business books. When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets: 1. Your book is a marketing tool—not the thing you market 2. Book marketing is a long term process—not a single event 3. No one cares about your book—they only care what your book gets them Click here to read Scribe's Ultimate Guide to Book Marketing.
March 30, 2021
How to Use Your Book to Get on TV
As a self-published Author, you can use your book to get fantastic media coverage—including television and YouTube. If you wrote the kind of book that can connect to your ideal audience through TV, this episode will give you tips for landing that coverage. Click here to read our blog post with 12 tips for landing TV coverage.  Click here to sign up for our free book launch course.
March 23, 2021
How to Write a Good Book Proposal
Non-fiction authors who can get book deal with a traditional publisher will need to write a “book proposal."  In this episode, you'll learn the purpose a book proposal serves, and how to structure yours. ​ 0:00 - Intro  2:34 - Why do publishers want book proposals?  6:02 - How to structure book proposals  14:38 - Optional sections  RESOURCES MENTIONED    'Bluefishing' Book Proposal by Steve Sims (6-figure advance) 'Mate' Book Proposal by Tucker Max/Geoffrey Miller (7-figure advance) Scribe Book Proposal Template
March 16, 2021
How to Get Media Coverage and PR with Your Book
You may have an important message, but it can’t make an impact if nobody hears it.  In this lesson, #1 New York Times bestselling author, Tucker Max, breaks down how to use your book to get greater coverage in the media.  Need help getting coverage for your book? Check out:
March 09, 2021
5 Things Every Author Should Do When Their Book Is Published
Many authors forget the basic things they should be doing when their book is published.  Consider this episode a checklist for when your book comes out, and spend the 60 minutes required to complete the following five actions to bolster your book’s success.   Episode Show Notes: Click here For help launching your book, visit
March 02, 2021
How to Get Guest Posts with Your Book
Every author should use their book to land guest posts and contributor articles.  Getting featured on major sites can attract new clients and business opportunities.  In this episode, #1 New York Times bestselling author, Tucker Max, will teach you how to get guest posts with your book. To learn more, visit:
February 23, 2021
How to Get Clients with Your Book
Every business owner knows what a pain client acquisition can be.  A book doesn’t magically solve this problem, but it does make it much easier to both find and close new clients.   Ready to start your book? Visit and sign up for our free courses at
February 19, 2021
How to Hit #1 New York Times Bestseller List
One of the most common questions we get at Scribe is: “How do I get my book on a bestseller list?”  Our standard answer: “You’d be better off by totally ignoring them.”   We encourage our authors not to chase bestseller lists, but instead focus on the business and personal goals for their book. This confuses them initially (Having a bestselling book doesn’t get me more business?), but once we explain the process and tradeoffs to them, the overwhelming majority discard it and focus more on the goals that are far more impactful to them.   In this episode, 4-time #1 New York Times bestselling author, Tucker Max, will cover everything you need to know about bestseller lists. To learn more, visit
February 02, 2021
The Only Software You Need to Write a Book
Think about your favorite authors—the ones whose books deeply affected your life. Do you know what all of them had in common? None of them used special book writing software to write their book. Yet, this is where many beginning and amateur writers start. They spend so much time searching for the “perfect” book writing software (among other tools) that will magically make their writing better. Let me spare you time and money: software is not a relevant consideration for writing a great book. If you’re stuck on finding the “perfect” software, something else is holding you back. To read the full post and see our reviews, click here. To sign up for our free book writing courses, click here.
January 25, 2021
How To Use Your Book As A Lead Magnet
You know your book can translate into leads for your business... You just don’t know how.  The answer is to use your book as a lead magnet.   To access all the resources mentioned in this episode, click here for the full blog post. To take our free book writing course, click here:  To see how we can help you write your book, click here:
December 21, 2020
Don’t Put Everything You Know in One Book
Most authors try to combine everything they know into one book.  That’s the worst thing you can do. In this episode, you'll learn exactly what to do instead.   To read the full blog post, click here. To sign up for our free book writing course, click here.
December 14, 2020
How To Get On The NY Times & Every Other Bestseller Book List
One of the most common questions we get at Scribe is:  “How do I get my book on a bestseller list?”  Our honest answer? You’d be better off by totally ignoring them.   In this episode, we will cover what you really need to know about bestseller lists.  And if you want to learn more, check out our comprehensive guide:
December 07, 2020
What’s The (Intangible) Impact of a Book?
When we ask authors why they want to write a book, most of them focus on their branding or business goals. Those are legitimate goals, and books help greatly with both... But those aren’t the only goals. Many authors also want to achieve intangible goals, like “helping people” and “personal growth.” They often mention them as an aside, almost as if they’re embarrassed about having these sorts of goals. As if it’s not appropriate for a business person to have emotions. But when we talk to our authors after their books are out, they’re almost all impacted the most by these “intangible” benefits of their book. Even though the business and branding aspects of books drive the economic return on investment and are thus important, we believe that the “intangible impacts” are what actually matter most to authors in the long run. Why do I say that? Because books help people make their lives better in ways far beyond what’s measured just by money. That’s what this episode is all about. To help authors understand what the intangible benefits of a book can be, and to understand that it’s not only acceptable to want them—they’re often the point of writing a book. To read the accompanying post, click here. If you're ready to get started on your book, click here.
November 30, 2020
How Much Does It Cost to Publish a Book?
Many authors are concerned with how cheaply they can publish a book. There is nothing wrong with wanting to save money, but if you are using your book as a credential to increase your authority, raise your visibility, or be a legacy piece, then DON'T be cheap!   To read the accompanying blog post: If you want to learn more about Scribe's publishing services, click here:
November 23, 2020
How Much of Your Story Should Be in Your Book?
Every author struggles with how much of their personal story should be in their book. Some want to put a lot of their story in their book. Others don’t want to put any of their story in. So how much is correct? The basic answer: Your book should have enough of your story to help the reader get what they want out of the book, but nothing more. In this episode, we'll look at the mistakes authors make with their story. To read the full post, click here. To sign up for our free book writing workshop, click here.
November 16, 2020
Scribe Guide To Book Forewords
Before you listen to this episode, let me emphasize this point: Most books do not need a foreword. If you are unsure if your book needs a foreword, then it does not. However, if you think it might, this episode is designed to help you think through whether it does, and if so, how to get one written. To read the full post, click here. To learn how to start writing your book for 100% free, visit Scribe Book School.
November 09, 2020
Should You Ask People for Feedback on Your Writing?
If you want to get feedback, there is a right way to ask, and you should only ask specific people: Experienced writers and editors, experts in your specific field, or the audience you want your book to reach. Be very careful with asking friends and family to give you feedback!    To read more about this topic, check out this blog post. To get started on your book, register for our free courses at Scribe Book School.
November 02, 2020
Advertorial vs. Editorial Books: What’s the Difference?
No matter what your book is asking readers to do next—especially if you’d like them to buy your products or services—it’s critical that the content of your book not only doesn’t sell, it educates and informs instead.   In this episode, you'll learn the key differences between editorial content and advertorial content, which one is better for your book, and why.   To gain access to our free book writing course, head over to
October 26, 2020
The 5-Step Book Writing Plan
There is only one hard and fast rule in writing: Do what works for you. That’s it. That being said, after decades of writing professionally and thousands of books published, we here at Scribe Media have seen some clear trends that hold true across lots of different people.  In this episode, we will walk you through some of the most important things we've learned. To read the accompanying blog post, click here.
October 19, 2020
Memoir Q&A and Author Hot Seats
In this episode, Hal and Charlie take questions from authors who are working on their memoirs. Hal Clifford is the Editor in Chief at Scribe. He’s been writing and editing for over 40 years, and he’s worked on New York Times bestsellers like David Goggins’ Can’t Hurt Me, Wall Street Journal and USA Today bestsellers. He’s also written three books of his own. Charlie Hoehn is the Head of Multimedia at Scribe. He has worked with several NYTimes best-selling authors, including Tim Ferriss. In 2014, he released his self-published memoir Play It Away, which went on to sell over 20,000 copies. If you’re writing a memoir and need some guidance, this is the episode for you. To sign up for our free memoir writing course, head over to
October 12, 2020
How to Write Your Book Introduction
You know why most readers—probably including you—skip book introductions? Because most authors think the purpose of the introduction is to explain everything they will talk about in the book. That is boring and wrong. The purpose of a good introduction is to engage the reader and get them to read the book. In this episode, you'll learn how to do just that. To learn more about book introductions, check out this post on Scribe's blog.
October 05, 2020
How People Will Judge Your Book
We see authors spend years writing, finish the manuscript, and then spend virtually no time on the rest of the book. They essentially check out of the title, book cover, book description, etc. This is utterly baffling. It’s like they never ask themselves possibly the most important question about their book:  How do people judge my book? By doing this, they’re essentially saying that they think readers will not judge their book by anything except the content. That the title, cover, author bio, blurbs and other marketing materials mean nothing to potential readers. Let us lay this out for you in the starkest terms possible: Almost every potential reader will judge whether or not to buy and read your book BEFORE they have read a single word inside the book. This is not a pleasant fact, but it IS a fact, and the more you understand it, the better you can signal exactly what you want to the reader, so that they'll be engaged and give your content the time it deserves. This episode will explain the three biggest judgments a reader makes during a buying decision about a book, and how to give your book the best chance to reach its potential reader. To learn ALL of the reader's judgments, check out our article here.
September 28, 2020
How to Outline Your Memoir
Once you know what you’ll write about in your memoir, then you can move onto the next step: Creating a basic outline. Your memoir outline will help you stay on track as you write. To access the Scribe Memoir Outline template, sign up for our free memoir course at Scribe Book School. Want us to review your memoir outline? Join Writers Room to get access to our team of professional editors.
September 21, 2020
Should You Tell The TRUTH In Your Memoir?
Once you decide to write your memoir, the question of truth becomes very important–how much do you put it, and how do you even think about it. In this episode, we will walk you through how to look at and think about truth in your memoir. Want to access our entire Memoir course?  Sign up for free at Want us to review your memoir concept? Join Writers Room to get access to our team of professional editors.
September 14, 2020
Should You Write A Memoir?
The first thing most people think about when considering a memoir is what would happen if they published it.  In this episode, Tucker will walk you through the implications of writing and publishing your memoir, and how to deal with it. To get access to all of our video lessons, sign up at
September 07, 2020
How To Write A Book Description That Sells
After the title and the book cover, your description is the most important book marketing material. In this episode, we’ll walk you through how to write a book description, provide you a template (see below), and include good and bad book description examples. Download our Scribe Book Description template, and let’s get started: Download Book Description Template Need more help with your book? Free book writing courses at Scribe Book School Book coaching service at Scribe Writer's Room or Guided Author Book writing service at Scribe Professional Professional publishing service at Scribe Publishing
August 31, 2020
Can You Make $1 Million From Your Book?
One of the most common questions we get from potential authors who are about to write a book is something along the lines of: “How do I use my book to make money? How can I make sure I get an ROI on my time and money?” The bad news is you will probably not make (substantial) money by selling copies of your book. The good news: there are so many other ways you can make money with a book—and usually a lot more money than you’d make by focusing on selling copies. In this episode, the co-founder of Scribe and 4-time NYTimes bestselling author, Tucker Max, will cover several different ways you can leverage to make $1M with your book. Want to learn the 20 best ways to earn more from your book?  Check out our video on YouTube:
August 24, 2020
How To Write Your "About The Author"
Unless you’re a household name author (Steven King, JK Rowling, Malcolm Gladwell), most people buying your book won’t know who you are. So how will they learn about you? The author bio! That’s what this episode will explain: how to properly write it, and why your author bio matters. If you want to sell more books and get more media coverage, this is a must listen! To learn more about all the publishing decisions for your book, check out our free courses on
August 17, 2020
How To Edit Your Book (Tips From #1 New York Times Bestselling Author)
Congratulations! It feels amazing to get through the first draft of your book. Reward yourself with some time to rest and relax. The hardest part is over. You now have a real book in your hands, even if it’s rough. When I say take some time to rest and relax, I’m very serious. Set the entire thing aside for at least a week, ideally two. This will give you a valuable fresh perspective when you come back and begin editing. It’s possible to begin editing immediately, but the result won’t be as good. When you are ready, this episode will help you with editing your non-fiction book, using the tested process we’ve used with 1,500+ authors. For a more comprehensive guide, check out our article on How To Edit A Book.
August 10, 2020
How to Not Fail During The Book Writing Journey
You’ve committed to write your book. Now it’s time to understand what is coming so you can prepare for your journey.   In this episode, you will learn exactly what to expect during every single part of the journey, so you won't get stuck, you can push past your fears and setbacks, and get your book out into the world.  If there is a unifying theme from all of Scribe's 600+ clients who have published their books, it's that they all say:  "I am so happy I did this."   To access all of our free courses to help you finish your book, visit
August 04, 2020
How To Outline A Nonfiction Book [With Free Template]
Your book outline is the structure of your book, and thus incredibly important. If you start writing without a good outline template, the process will take forever and your book will be haphazard and incomplete. Worse, having no outline often leads to not finishing your book at all. The outline is also your best defense against fear, anxiety, procrastination, and writer’s block. With good positioning and a good outline, the actual writing of the book becomes fairly easy. What you're about to learn is not the outline template you learned about in school. It’s an unconventional approach. But it’s the process we developed to give our authors the best chance of actually getting their book done. Download the free book outline template below, and then let’s get started. Download Book Outline Template To sign up for our next live workshop, visit
July 27, 2020
How To Choose The Perfect Book Title
In this episode, we’ll walk you through exactly how to pick the perfect book title — from how to think about book titles, how to pick yours, and how to test whether it’s the right one or not. This is the most important marketing decision you can make for your book! Just like companies that spend millions of dollars on naming new products, or media companies that test different titles for blog posts, you need to spend substantial time and energy finding a great title to ensure your book has the best possible chance of success. To read our full ultimate guide on choosing a book title, click here.
July 20, 2020
How David Goggins Sold Millions of Copies of His First Memoir
David Goggins’ story from being overweight to a Navy Seal became the New York Times bestselling book “Can’t Hurt Me.” The self-published book was featured on the Joe Rogan Experience podcast and hit #1 on Amazon’s Most Sold Books list. In this video, we break down the three ingredients that have made David’s book such a huge success.   For more tips on "How to Sell a Million Copies of Your Nonfiction Book," check out:   ***   CAN'T HURT ME   On Amazon:  On Audible:   JOE ROGAN INTERVIEWS   SCRIBE (DAVID'S PUBLISHER)  Free Book Writing Workshops -  Publishing -
July 13, 2020
How To Identify Your Book Audience
Once you understand your book objectives, the next step is to understand exactly who your audience is for the book. This is because in order for your book to reach your objectives, it must appeal to an audience.   (Note: Listen to the "Book Objectives" episode before you listen to this episode.) For a deep discussion of how to think about the audience for your book, check out this resource.   * * *  This podcast is part of Scribe Book School's live book writing workshops, which are 100% free.  To sign up for our next live workshop, visit * * *  SCRIBE MEDIA  Website - Facebook - Instagram - LinkedIn - Twitter -
July 06, 2020
How To Write Your Book Idea
In this episode, you’re going to learn how to choose and write out your book idea. This is a part of the positioning process that you don’t have to get perfect at first, you just need to get something down that is in the right direction. You will have plenty of time to dial this is later on. So don’t worry about having the perfect description, just get something down that answers the three questions we discuss in the episode. To join us on our next live workshop, sign up at Click here to read the supplementary blog post to this episode.
June 29, 2020
Self-Publish vs Traditional: How to Choose
The business of book publishing has changed dramatically over the past decade, and most of the advice people give is dated and wrong. Many people are confused by the publishing landscape (which is understandable), and want a lot more background information before starting on their book publishing journey. This episode is long and comprehensive, and answers questions like these: How does the book publishing business work? What are the most important things to know? What is “self-publishing”? What is “traditional publishing”? What is the difference and why does it matter? Should I self-publish or traditionally publish my book? How do I get a traditional publishing deal? How do I evaluate traditional publishers? What is professional vs. amateur in publishing, and why does that matter? This episode will examine the three book publishing options commonly available, explain the pros and cons of each, and help you understand exactly which one you should select.
June 22, 2020
What Kind of Book Should You Write?
There are two types of non-fiction books: "Knowledge share"   Memoir In this episode, you'll learn which book type is best for you right now. To attend our next free workshop, sign up at
June 15, 2020
Should You Write A Book? Why You Shouldn’t Even If You Can
Should you write a book? Maybe. The best way to think about writing a book is through expectations. If you have the wrong expectations, writing a book is a mistake. If you have the right ones, it can work wonderfully. The biggest book killer for authors are unrealistic expectations. In this episode, Tucker will walk you through the most common unrealistic authors have, and explain realistic expectations you can have instead. To sign up for our next live workshop, visit
June 11, 2020
Beginner Author Mistakes: What to Avoid to Write Better Books
In this episode, Tucker covers the top 13 author mistakes -- and how to avoid them.  Too focused on selling copies Too focused on bestseller lists Making the book about you (non-fiction only) Not enough of your story in the book Too much of your story in the book Trying to be perfect Too much pressure on the book to do things it can't do Playing it too safe Getting stuck on irrelevant details Obsession with finding "perfect" writing tools Using the book for your emotional validation Expecting to know everything before you start Editing as you write your first draft To sign up for our next free workshop, visit
June 08, 2020
How Tucker Max Got His Start Writing Bestselling Books
How do you overcome setbacks and doubt when you're starting out as a writer? No one knows better than Tucker Max, who was rejected by hundreds of publishers and agents before his writing career took off.  Tucker is the author of four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown, and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.   Tucker is also the co-founder of Scribe, a company that helps you write, publish, and market your book. He currently lives in Austin, Texas, with his wife Veronica and three children.
June 04, 2020
Writing Tips from Tim Ferriss and Tucker Max
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 400 million downloads and been selected for “Best of iTunes” three years running.   Tucker Max is the co-founder of Scribe Media, a company that helps you write, publish, and market your book. He's written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009. Scribe Book School's mission is to give you everything you need to structure, write, and publish your book. To attend our next live workshop, visit
April 14, 2020
"How I Sold Over 3 Million Books" with Tucker Max
In this episode, you’re going to get a master’s course in book marketing. Here’s what you’ll learn: The #1 thing that helped Tucker Max sell over 3,000,000 copies of his books, and hit #1 on the New York Times bestseller list three times. (Think it was because of fame or media attention? Wrong!) The story of how Tucker met Tim Ferriss right before the launch of The 4-Hour Workweek How Tucker knew that book was going to be a mega bestseller Book marketing strategies for authors If you’re an author who gets frustrated with all of the options you have for marketing your book, grab a pen and paper because you’re going to be taking notes.
April 10, 2020
Who Is The Right Audience for Your Book?
You can absolutely write a book without caring who your audience is. But don’t expect it to do well. In fact, there’s a name for a book that is written without an audience in mind—it’s called a diary. If you want your book to be successful and reach the objectives you set out for it, you need an audience, and you need to think about and define that audience beforehand. Let’s start with a definition of what an audience is (for the purposes of a book): An audience is a single group of people that share the specific problem your book solves. Why does this matter? Because the key to writing a good book is actually narrowing your audience down as much as possible to only the people your book is intended to help. To read the full blog post, click here.
February 21, 2020
Do You Have Unrealistic Objectives for Your Book?
Imagine it’s a year after your book has been published.  What’s happened that made writing your book worth it?   Of course, everyone wants their book to sell lots of copies and be a breakout success–but if you make that your objective, you are setting yourself up for failure.  You need to set realistic objectives, so you give your book a chance to actually succeed.   In fact, the most important thing you can do in this section is to kill your fantasies, so that you can save your reality.
February 20, 2020
The Power of Positioning Your Book
Positioning is the most crucial part of both writing and marketing your book. If you put in the work to properly position your book now, you will reap the benefits for years. What is book positioning? Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs. That is the technical, industry definition of positioning. But really, positioning is about answering the question readers ask about every book: “Why should I read this book?” It’s important to understand that you can’t write or market yourself out of a positioning problem.  If you get it right, positioning makes both the writing and marketing of the book easy, and ensures you get what you want from your book. If you do not take this seriously, and get your positioning wrong, then almost nothing you can do will save your book or make it successful.
February 19, 2020
How to Beat Your Book Writing Fears
Now that you’re going to become an author, you’ll have to deal with all the fears and anxieties that come with writing. You’re not alone. All authors start where you are right now. We start insecure, unsure, and afraid.  And sadly, for some authors, fear stops them from ever writing their book at all. This podcast will detail the common author fears, explain how they are destructive to books, and provide insight into how you can reframe those fears to help you. 
February 18, 2020
How to Pick the Perfect Book Idea
One of the most common questions we hear from potential authors is: “I know I want to write a book, but how do I pick my book topic?” In this episode, we will cover the three main approaches we use. These work very well, and in fact, you can use each one to examine your book idea from different angles, and ensure that it’s the right book for you. Part 1: The Scribe Method Part 2: The “Teach The Pain You Solved” Method Part 3: The “Cocktail Party Pitch” Method
February 17, 2020
How to Make Money with Your Book
One of the most common questions we get from potential authors who are about to write a book is something along the lines of: “How do I use my book to make money? How can I make sure I get an ROI on my time and money?” It’s a reasonable question. The bad news is you will probably not make (substantial) money by selling copies of your book. The good news: there are so many other ways you can make money with a book—and usually a lot more money than you’d make by focusing on selling copies. In this Scribe Guide, we'll cover 20 different ways you can leverage to turn your book into a profit-generating machine. Consulting Services Paid Speaking Professional Services Coaching Services Clients for Your Agency Sell a Physical Product Paid Community/Mastermind Groups Freelance Clients Workshops and Group Teaching Raise Money from Investors Recruit People to Work for your Company Promote “Done for You” Services Sell a Video Course/Information Product Sell a Software/SaaS Product Change Careers Get Investing Opportunities and Be Asked to Join Boards Promote a Facility or Conference Attract High Net Worth Clients Taxes and Write-Offs Book Sales . . . To read the full blog post, click here. To watch the video, click here. To get your free copy of The Scribe Method, click here. If you are ready to write your book, click here.
February 07, 2020