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The Scripted Podcast

The Scripted Podcast

By Kevin O'Connor & John Parr

The Scripted Podcast is a show created for content marketers and content writers featuring real Scripted writers. We'll talk about best practices in content and SEO, our favorite marketing tools, how to find and hire writers, and all the fun and misadventure that comes with being a professional freelance writer.

So if you are interested in content marketing to help grow your business or you're a content writer looking to refine your skills and learn from professional, experienced writers then this podcast is for you.

Welcome to The Scripted Podcast!
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The Scripted Podcast: Finding Yourself Through Writing with guest April Khan
The Scripted Podcast: Finding Yourself Through Writing with guest April Khan
Welcome back! In this episode of The Scripted Podcast, John & Kevin sit down with veteran freelance writer April Khan to discuss her journey as a writer, brand marketing agency owner, zip-lining enthusiast, meteor hunter, and her harrowing experience with COVID that brought her back to freelancing. April's talent and perseverance is an inspiring story for anyone, especially for writers who may have had to put their writing career on hold when life comes at them.  "Writing expands your world." - April Khan
40:29
August 10, 2022
The Scripted Podcast: Freelance Writing with guest Michael Schlossberg
The Scripted Podcast: Freelance Writing with guest Michael Schlossberg
Welcome back! In this episode of The Scripted Podcast,  Kevin O’Connor and John Parr sit down with Michael Schlossberg — a Scripted writer who also works also works as a member of the Pennsylvania House of Representatives. We talk about how he manages an insane schedule as a full-time politician, prolific Scripted writer, post-apocalyptic novelist, and mental health advocate. For you writers out there struggling with meeting deadlines or balancing your work and personal life, this episode is for you.
43:24
June 22, 2022
The Scripted Podcast: Building a Freelance Writing Career with guest Michael Nadeau
The Scripted Podcast: Building a Freelance Writing Career with guest Michael Nadeau
Welcome back to The Scripted Podcast! Today we sit down with long time Scripted writer, sports fan, and MacGruber enthusiast Michael Nadeau. Michael has built an impressive career as a freelance writer and he gives us an inside look at what it takes to be able to step into any business and be able to confidently deliver consistent, high-level content. Hire Michael today on Scripted! 
32:35
May 11, 2022
The Scripted Podcast: Copywriting in Broadcast Journalism with guest Alexandra Carter
The Scripted Podcast: Copywriting in Broadcast Journalism with guest Alexandra Carter
Welcome back to The Scripted Podcast! In this episode we sit down with broadcast journalist and Scripted freelance writer Alexandra Carter. Alexandra takes us through the break-neck process that a local broadcast news story takes from ideation to your TV every night.  We also discuss her transition from on-camera talent to freelance writer and how she was able to quickly build a new career here at Scripted. 
34:15
September 13, 2021
The Scripted Podcast: Creating Professional Voice Overs with guests David Ciccarelli & John Kubin of Voices.com
The Scripted Podcast: Creating Professional Voice Overs with guests David Ciccarelli & John Kubin of Voices.com
Welcome to The Scripted Podcast! Today on the show we are talking about voice overs. If you’re creating video or audio content for your business (which you should be!) you will need a professional voice to go with your brand. But where do you find this unique talent? Here to talk about that process is Co-founder & CEO of Voices.com David Ciccarelli. David tells us how he and his wife took a recording studio in Ontario, Canada and turned it into the world's #1 voice over marketplace.  We are also joined by veteran voice actor John Kubin. John takes us through his unique journey to become a top voice over actor and what it takes to build a career in voice acting. John is currently the CEO and Founder of Spexster, a platform built for filmmakers to stream and sell spec content to advertisers and brands. If you're in need of voice talent or are thinking about a career as a voice actor - this is episode is for you!
01:18:52
May 27, 2021
The Scripted Podcast: The Editor & Writer Relationship
The Scripted Podcast: The Editor & Writer Relationship
In this episode of The Scripted Podcast we sit down with veteran Scripted Editors Matthew Thompson & Rachel MacAulay to talk about the often contentious, but symbiotic relationship between a writer and their editor.  How should an editor approach their relationship with freelance writers?  How can a writer use an editor to improve their skill and communicate better?  We explore these subjects and more in the first episode of Season 3 of The Scripted Podcast! 
43:15
March 31, 2021
The Scripted Podcast: Writing Without Bullshit with guest Josh Bernoff
The Scripted Podcast: Writing Without Bullshit with guest Josh Bernoff
Our guest on The Scripted Podcast today is Josh Bernoff. Josh has co-authored three books on business strategy, including the best seller Groundswell. He studied mathematics in the Ph.D program at MIT, was the the Senior Vice President in Idea Development at Forrester Research and He’s here today to talk about his book Writing Without Bullshit, which is a guide to clarity and concision in writing. 
40:18
November 12, 2020
The Scripted Podcast: Marketing & Politics with guest Keegan Goudiss
The Scripted Podcast: Marketing & Politics with guest Keegan Goudiss
In this special election episode of The Scripted Podcast we sit down with Keegan Goudiss, former Director of Digital Advertising for Bernie2016 and founder of 1215.co, to discuss digital marketing in modern politics. Keegan tells us about his experience working on a major presidential campaign and how you might have to be able to help fill a stadium in 48 hours. We also discuss how the banning of political ads on platforms like Google, Facebook, and Twitter have impacted this election and his thoughts on the recent attempts to quell misinformation from these platforms.  What will the future of political ads look like and will these platforms be regulated? If you're interested in political marketing, this is a must listen episode.
48:46
October 27, 2020
The Scripted Podcast: Semantic Search with guest Ahref's Michal Pecánek
The Scripted Podcast: Semantic Search with guest Ahref's Michal Pecánek
In this episode of The Scripted Podcast we sit down with Michal Pecánek, content marketer and fragrance enthusiast from Ahrefs.com. Michal has written extensively on digital marketing, including our topic today of Semantic Search. We talk about the history of search, how Google has evolved over time to get to semantic search and what it means for content writers and content marketers. 
51:37
October 12, 2020
The Scripted Podcast: Research & Content with guest John Tyreman
The Scripted Podcast: Research & Content with guest John Tyreman
In this episode of The Scripted Podcast we sit down with John Tyreman, Head of Research for Silverback Strategies in Washington D.C. to discuss the importance of research in content marketing, how to use research AS content, and how he was able to grow his personal brand on LinkedIn through a 90 day marathon of publishing.  
36:12
August 13, 2020
Marketing Agencies & Content with guest Rebecca Gill
Marketing Agencies & Content with guest Rebecca Gill
In this episode of The Scripted podcast we sit down with founder and CEO of Web Savvy Marketing Rebecca Gill to talk about the important relationship between marketing agencies and content writers. We discuss how she identifies a great copy writer, what skills are important for an agency when hiring a copywriter, and the SEO and Content Marketing landscape in these uncertain times. We also start a new segment called "Solve My Problem" where we present an SEO or Content Marketing problem for our guest to solve. It was a great discussion and we thank Rebecca for joining us and sharing her expertise.
36:03
July 15, 2020
Content Promotion: Episode 3
Content Promotion: Episode 3
Hey, listeners, thanks for tuning into another episode of the Scripted podcast. In today's episode, we're going to be wrapping up our three three-part discussion on content promotion. If you didn't listen to the last episodes, we started the series off talking about how to write extremely shareable content, and then talked about how to actually share that content in both the B2B and B2C crowds. In today's episode, we're going to be joined once again by the scripted writer Brian Penny to cover how to promote content on LinkedIn, how to utilize social media landing pages, why they're effective, and how to work within other platforms like Reddit, Discord and even how to leverage video games for content promotion.
16:36
June 23, 2020
Content Promotion: Episode 2
Content Promotion: Episode 2
In today's episode, we're going to be continuing our discussion on content promotion. If you didn't listen to the last episode, we started the series off talking about how to write extremely shareable content. In today's episode, we're shifting to actually talking about how to promote that extremely shareable content. And we're going to be joined by the scripted writer Brian Penny to do so. To start, we're going to be talking about how to optimize your headlines and effectively share content on Facebook for that BDC crowd. And then we'll end the discussion by turning the coin over and covering content promotion on LinkedIn for the B2B crowd.
17:47
June 15, 2020
Content Promotion: Episode 1
Content Promotion: Episode 1
Hey Listeners! Thanks for tuning into another episode of the Scripted podcast. Today, we are joined by the Scripted writer Brian Penny. Brian has been published in HuffPost, High Times, Fast Company, Forbes, and Paste Magazine, and has reached even more publications through ghostwriting. On top of writing for others, he also has his very own blog. In this episode, we start a discussion on how to write extremely shareable content and how to promote content on various mediums. 
13:08
June 08, 2020
SEO in 2020: Episode 3
SEO in 2020: Episode 3
What's up, listeners? Thanks for tuning into another episode of this Scripted podcast. In today's episode, Griffin and I will be ending our discussion on SEO by talking about other tips and tricks, including the use of semantic keywords, guest posting, link building, as well as discussing certain trends that are fundamentally shifting the way people approach SEO and how you will as well in the future. 
14:49
May 25, 2020
SEO in 2020: Episode 2
SEO in 2020: Episode 2
Hey, listeners, thanks for tuning in to another episode of the Scripted podcast! In today's episode, we're going to be joined once again by Griffin Roer, owner of Uproer, a search marketing agency that works closely with e-commerce and technology companies. Today, we're going to be continuing our discussion on SEO by taking a deeper dive into the writing for SEO in 2020. We'll discuss tools he uses daily, the use of hub articles, general best practices, things to avoid, writing for video and audio content, and more.
17:18
May 18, 2020
SEO In 2020: Episode 1
SEO In 2020: Episode 1
Hey Listeners! Thanks for tuning into another episode of the Scripted podcast. In today's episode we are joined by Griffin Roer, owner of the Search Marketing Agency, UpRoer. Today, we discuss what is SEO in 2020. How has this landscape changed? Why is it still important? How does Google rank pages now? We will cover things like authority and relevance, keyword stuffing, and everything that's died in the past. We’re also going to be discussing how Griffin specifically works with copywriters at his agency to provide quality content to his clients that are ranking. 
11:09
May 11, 2020
Press Releases: Episode 3 Distribution: Part 2
Press Releases: Episode 3 Distribution: Part 2
Hey Listeners! Thanks for tuning into another episode of the Scripted podcast! Today we're going to be wrapping up all things press release related, and specifically focusing on the things you should be avoiding when it comes to press release distribution, as well as the general best practices that come along with that!
11:02
April 27, 2020
Freelance Writing in The COVID Era
Freelance Writing in The COVID Era
Hey Listeners! Thanks for tuning into another special one-off episode of the Scripted podcast.  I'm here with Nikki Martinez, a Scripted writer, and today we're going to be talking more about the present time and what everybody is currently going through with COVID-19. The goal is to make sure you walk away with actionable steps to either start making money by writing for businesses on the Scripted platform or get professional content written to make the most of this time as a business within this COVID-19 era.
48:03
April 22, 2020
Press Releases: Episode 2 Distribution: Part 1
Press Releases: Episode 2 Distribution: Part 1
Hey Listeners! Thanks for tuning into the 7th episode of the Scripted Podcast. In the last episode we discussed the importance of press releases, and more importantly how to craft a successful one - whether you are writing one yourself, or working with a writer to craft it for you. In this episode, we are going to be taking this conversation one step further to not only reiterate the importance of a press release and what makes them good, but we are going to be discussing press release distribution. Specifically: What is press release distribution? Why is it important? How to do it? How much does it cost? And more… To do this, we are going to joined by Michelle St. Angelo, the Vice President of National Public Relations at Allied Global Marketing. 
14:12
April 20, 2020
Press Releases: Episode 1
Press Releases: Episode 1
Hey listeners! Thanks for tuning in to the sixth episode of the Scripted podcast. In today's episode, we're going to be joined by another amazing writer that frequents the Scripted platform, Elizabeth Trach. We're going to be discussing when and why should companies write press releases, what their purpose is, when they're valuable, what components make up a great press release, key things to include in them, key things to avoid, and more!
16:29
April 13, 2020
Assembly Bill 5 & Freelance Writers
Assembly Bill 5 & Freelance Writers
Hey Listeners! Thanks for tuning into a special episode to discuss California Assembly Bill 5 and the effect it has had on the freelance writer community in the state of California. To make today's discussion happen, we will be joined by a writer that used to frequent the Scripted platform, Dayva Segal. In short, she will be walking us through her personal experience as a writer on the Scripted platform and the lost opportunities that came from AB 5. What is AB 5? Click here to learn more. 
16:51
March 30, 2020
Blogging: Episode 4
Blogging: Episode 4
Hey Listeners! Thanks for tuning into the fourth episode of the Scripted podcast. In today's discussion, we will be joined by two writers that frequent the Scripted platform to dig into the functional device of how writers work with customers. On the writer’s side of things, we're going to be talking about how to successfully write pitches that will get you hired,  and what questions you should ask your customers to find their brand voice/style and understand their goals. On the client-side of things, we will talk about the best practices for working with writers, including how to write content briefs, how to grow a relationship with your writer, and how to make sure your writer is prepared to write the best content possible. Speaking of quality, we will also be discussing if an increase in quality blogs means less content being produced, and understanding the ideal ratio between quality and quantity when producing content.
21:54
March 23, 2020
Blogging: Episode 3
Blogging: Episode 3
Hey Listeners! We're going to be talking about software that content writers and content marketers need to know to up their game when it comes to SEO best practices and producing content. The essential content marketing tools that we cover in today's episode are Grammarly, Hemingway, SEO Review Tools, SEO Yoast, and more.
08:54
March 04, 2020
Blogging: Episode 2
Blogging: Episode 2
Hey Listeners! In today's episode, we will be moving the blogging discussion along and talking about how to capture the most leads from blogs.  You have the readers, but how do you effectively turn that visit into a business opportunity? Whether that be lead forms popups or exit pops? We will discuss what software is best for these, what is too aggressive in capturing leads and if a reader signs up for your newsletter, how do you best nurture that lead?
08:05
March 04, 2020
Blogging: Episode 1
Blogging: Episode 1
Hello and welcome! This is the first official episode of the Scripted podcast! In this episode, we will be joined by two highly-skilled writers that frequent the Scripted platform to discuss: Finding the right topic for your blog What is the right length and format of a blog? Is there a right length? If you are writing to give the best answer to specific queries, does length matter? When it comes to SEO-friendly formats for blogs, what's most important? Does SEO ever get in the way of good writing?
24:50
February 24, 2020