Ecom Domination

I've been talking to business owners who have already build up brands but are really shy about adding Amazon as a sales channel for their brands.  During this discussion, I've come to realize that there are legitimate fears and concerns... But there are also a ton of advantages that most business owners don't know about... 

AND there's one BIG DANGER that you need to know about...

►▷► My Checklist to get set up for Amazon Success (without the guessing)...

I was talking with Jason who has just crossed $1 million in sales. Strangely, he was not excited about achieving that milestone.  He was confused about what to do next.   

Have you ever experience crossing a major milestone like that? Do you know what are you going to do?  

If not and you are wondering how... check this out!

Inventory Limits, Virtual Bundles and Storefronts... Three things every Amazon Seller, like you, needs to know!

Want to steal these moves? Check this out!

I've been mentoring my son on E-commerce marketing and we were working on a bartending product when I showed him a little subversive trick to start thinking like a marketing Caesar...  

Want to know what trick is that? Check this out!

In case you didn't know it, Amazon has become a bit crowded. It now has over 350 million listings... by definition, most categories on Amazon are saturated. 

But what I want to do today was to offer what we found works in this increasingly saturated market. This will be useful to your booming business.

Let me take you a behind the scenes to a discussion I had with a brand owner about bringing products onto Amazon to see if Amazon is really fit for your business... Because, truth is, Amazon may not be right for your business...

►▷► My Checklist to get set up for Amazon Success (without the guessing)...

When working with business owners, brand managers, companies I find 2 types of people. 1st is the person just testing out the platform - meaning they kinda want to open up their sales channels and include Amazon as part of it, and see what Amazon can do. The 2nd is the one who has definitive goals for platform sales - they want to make this amount of money, they want to move this amount of product, and so on.

So if you're the 2nd type with definitive goals, this Podcast is for you...

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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We're onboarding a client for PPC, account management, and all the things we do in our hybrid system - bringing them into the system.   

Specifically, we're looking at their paid advertising... It was a source subject, a source of pain - a pain point for them in their business -- this is what we discovered...

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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We are talking with an international client that sells in the US, Canada, UK, Japan. He was onboarding a lot of his products from the UK into our system, and we were looking at his paid advertising, keyword research, and paper click advertising.  

One of the things we're finding is he was offering a very competitive space. It may seem unique but actually, it is not.....

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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This week, I've been sitting down with interns and having a leadership meeting with them... And I was going over a quote, at the beginning of the meeting I told them to write down this quote, "Good Artists Borrow, Great Artists Steal."   

Then I asked them, does anyone know where that quote came from?

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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This week at Ecom we've been working on prepping for Prime Day with our clients. In case, you don't know what's Amazon Prime Day, and you've been hidden under the rock for the past few years... you must check this out!

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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If you're looking at becoming an international seller on Amazon - ie. launching from UK, Australia, Canada into the US (or the other way around) there is a pitfall that happens when you let Amazon try to help you out... Here's how to avoid that pitfall...

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Adding values to people's lives by interacting, creating videos/podcasts that will ultimately inspire them or that will be useful to their business is sort of my horsepower range. That's why this past week, I've been focusing on creating not just content but VALUES. Perhaps you can relate to that.... realizing there are some areas you're really good at?

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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This past week we helped a client from Europe onboard into Ecom Optimization and we had a discussion about Enhanced Brand Content that brought up something I think affects a lot of fo sellers... Especially sellers like this who have great sales and are expanding fast, even with a Big Box Retailer here in the US.

What I love about them is that they're bringing their products to market without the help of Amazon and are now looking to expand. Anyway, check it out.....

Also check out...

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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I answer a question from the forums from this past week from a person who hired agency to get them to page 1 on Amazon, and now he's worried...

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"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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During a Strategy Session this past week our current discussion over top, middle, and bottom of funnel activities came into focus. Let me take you behind the scenes to that discussion and the strategy we ultimately developed.

Today's episode we step into a client discussion I just had during a product launch where he questioned my strategy based on Top, Middle, and Bottom of funnel marketing. It brought up an important subject about where Amazon (or any other marketplace) fits into your overall all Ecommerce strategy. 

FREE MASTERCLASS 

I was inspired by a conversation with a client this week and wanted to share how she used this one skill to determine the quality of her business. 

►▷► "3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/

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Today I go behind the scenes on my own marketing to discus the moves I am making to push my business forward, and the dark confession of all marketers like me...

Check out: