Search with Candour - SEO podcast

🎂Website: https://www.torquepartnership.com/

🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/

🎂Bluesky: https://bsky.app/profile/chris-green.net

Follow Dawn:

🏃‍♀️Website: https://bertey.com

🏃‍♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/

🏃‍♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.social

Follow Jono:

🎮Website: https://www.jonoalderson.com/

🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/

🎮Bluesky: https://bsky.app/profile/jono.id

Follow Myriam:

🐙Neurospicy: https://www.neurospicy.agency/

🐙 Pragm: https://www.pragm.co/

🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/

🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders

00:00 Introduction and Episode Overview

02:32 Introducing the SEO all-stars

04:37 The Future of Search and AI

05:23 Social Contract with Google

11:39 Challenges and Opportunities in SEO

22:29 Legal and Ethical Considerations

27:55 Google's Role and Responsibilities

36:00 Impact of AI on Gen Z and Millennials

36:11 Google's Rethinking Search with AI

36:55 Organisational Commitment to AI

38:47 Challenges for Tool Providers

40:26 The Impact of Multimodal Search

47:13 What is “High Quality Content”?

57:09 Brand Trust and AI Narratives

01:08:12 Google's Market Share and Future

01:11:53 Closing Thoughts

• https://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_M
• https://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/ 
• https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr 
• https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRc
• https://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr

• Kobi’s digital marketing: https://kobestarr.io/
• Kobi’s podcasts: https://stripped.media/
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
• Bluesky: https://bsky.app/profile/kobestarr.bsky.social
• Instagram: https://www.instagram.com/kobestarr/

00:00 Introduction to Free Keyword Research

01:19 Meet the Guest: Kobe Omenaka

04:13 Kobe's Digital Marketing and Podcasting Journey

07:21 Exploring Free Keyword Research Tools and Strategies

20:47 The Importance of Understanding Customer Language

33:03 Understanding Your Audience

34:16 The Power of Branding

36:25 The Importance of Touchpoints

40:10 Keyword Research and Content Creation

49:53 Community Engagement and SEO

54:16 Kobi’s recommendations

01:03:28 Conclusion and Upcoming Episodes

📈Cypress North: https://cypressnorth.com/

🎧Marketing O’Clock: https://marketingoclock.com/

👉LinkedIn: https://www.linkedin.com/in/gregfinn

▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp

Recommendations

🛠️Recommended tool = https://www.scrapebox.com/

📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss

📖Radical Candor by Kim Scott - https://www.radicalcandor.com/

💪Reacher on Amazon Prime

📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/

Chapters

00:00 Introduction

01:12 Introducing Greg Finn

02:46 The Importance of Staying Informed in Digital Marketing

04:18 The Evolution of PPC and SEO

05:48 Challenges and Changes in the Digital Marketing Landscape

07:47 The Role of AI in Digital Marketing

11:50 The Future of Search and Digital Marketing

14:21 Adapting to New Trends and Technologies

16:11 The Impact of AI on PPC and SEO

19:17 The Shift Towards Community and Creator-Based Content

36:26 Following Writers and Artists: A Game-Changing Experience

37:01 The Rise of Authenticity in Content Creation

37:54 The Shift in Publishing and Content Creation

38:51 The Future of AI in Search and Advertising

39:34 Challenges and Opportunities in AI-Powered Search

40:12 The Evolution of Ads in AI Search

41:57 The Impact of AI on SEO and PPC

44:41 The Future of Keyword Targeting and Search Behaviour

46:40 The Role of Personas and Broad Match in Advertising

48:16 The Challenges of Data and Reporting in AI Search

54:30 The Future of Subscription Models in Search Engines

57:34 Tools and Recommendations for Marketers

01:03:59 Concluding Thoughts and Future Episodes

• https://yestheory.com/⁠ 

• https://bernardjhuang.com/ 

Chapters

00:00 Introduction

01:57 Meet Irina Papuc: Co-Founder of Galactic Fed

02:08 The Future of AI Search and LLMs

02:58 The Rise of Chat GPT and AI Search Engines

06:24 Optimising Content for AI Overviews

22:35 The Importance of Brand Mentions in AI

32:21 The Focus on Ad Revenue

32:44 Exploring Alternative Search Engines

34:01 The User Experience in Search

35:13 Google's Response to AI Competition

37:06 The Future of Search and Brand Loyalty

41:52 The Importance of Authenticity in Content Creation

52:13 Irina’s Recommendations

57:53 Outro

⭐SEO Wind: https://seowind.io/

⭐Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/

Recommendations

⭐Make.com: https://www.make.com/

⭐Hunch Tools: https://hunch.tools/

⭐Crystal Carter - LLM visibility: https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis

Resources

⭐https://deepmind.google/technologies/project-mariner/

⭐https://ai.google.dev/competition/projects/jarvis-ai-2

Chapters

00:00 Introduction to AI Agents and SEO

00:59 Meet Your Host and Guest

01:38 Understanding AI Agents

04:10 Defining AI Agents and Their Uses

06:04 AI Agents vs. Workflows

09:21 Human Element in AI Processes

15:36 Automating Reporting and Workflows

23:25 Content Creation with AI Agents

29:39 Overcoming Analysis Paralysis in Content Creation

30:49 The Challenge of Internal Linking with AI

34:06 Leveraging Google Search Console for SEO

37:25 The Future of AI Agents in Search

42:44 The Evolution of Search Queries

45:54 The Role of AI Agents in Everyday Tasks

49:22 Monetisation Challenges for AI Agents

51:47 Predictions for the Future of SEO

54:19 Recommended Tools and Resources

57:10 Conclusion and Upcoming Episodes

🛠️Tool Recommendation -  ⁨Sparktoro

📖Book Recommendation - Psycho-Cybernetics by Maxwell Maltz

Follow Matt Kohli

👉Fortitude Marketing

👉Follow Matt on LinkedIn

▶️Matt's previous episode

Chapters

00:00 Introduction

02:55 Introducing Matt Kohli and His Journey

04:34 Challenges and Strategies in Building an Agency

08:56 Importance of Collaboration and Client Communication

13:26 Managing Finances and Essential Tools for an Agency

16:12 The Value of Niching Down and Offering Multi-Channel Services

24:09 Balancing Strategic and Hands-On Work in an Agency

33:27 Reflecting on Experience and Continuous Learning

38:54 The Importance of Community and Networking

43:01 Challenges and Realities of Starting an Agency

45:26 Balancing Flexibility and Structure

56:21 Managing Expectations and Delivering Promises

58:05 Weekly Recommendations and Closing Thoughts

Sarah, Tazmin and Jack will be giving actionable tips and advice on authentic personal branding as well as sharing their own experiences. Together, we’ll explore strategies to define, communicate, and amplify your unique value. Get ready to unlock your potential and leave with tools to build a brand that truly represents you and your business.
Headline sponsor - SISTRIX

SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook.
With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across Tiktok, Instagram and YouTube.
The SEO Mindset podcast

• Subscribe on YouTube - https://www.youtube.com/playlist?list=PLn2ul-U03T10Mmp4thdCbQ_M555xelzXh
• Follow on Spotify - https://open.spotify.com/show/7fHOicztfKEL3yElQLpc2w?si=b7390f9a726e4d0a 
• Follow on Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-seo-mindset-podcast/id1617543592

Search with Candour

• Subscribe on YouTube - https://www.youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pM Follow on Spotify - https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=72a9f68d2c0f40bc 
• Follow on Apple Podcasts - https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812

• Brainlabs: https://www.brainlabsdigital.com/ 
• Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/
• Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo
• Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday
• Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg

Chapters

00:00 Introduction to User Journeys

01:56 Sponsored by AlsoAsked

03:21 Introducing Grace Frohlich

04:31 Understanding User Journeys

07:16 The Importance of Search Intent

15:03 Creating Bespoke User Personas

20:16 Motivations and Non-Linear Journeys

25:49 Search Intent and Motivations

30:08 The Evolution of Search in 2025

30:22 Personalised and Conversational Search

32:33 Integrating Social Platforms into Customer Journeys

36:42 Milestones and Pain Points in User Journeys

46:32 Tracking and Organizing Search Data

54:34 Final Thoughts and Future Episodes

1. https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saas
2. https://brightonseo.com/talks/does-structured-data-markup-influence-eeat
3. https://brightonseo.com/talks/fake-eeat-until-you-make-eeat

Jack’s picks:

1. https://brightonseo.com/talks/data-driven-seo-a-framework-based-approach
2. https://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attention
3. https://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger-brands

Dr Peter Myers - Google Warming https://moz.com/blog/charting-the-google-algorithm

Chapters

00:00 Introduction

00:11 BrightonSEO Preparations and Excitement

01:40 Diving Adventures in Brighton

02:52 A Preview of Mark’s BrightonSEO Talk

07:37 Upcoming BrightonSEO Talks and Recommendations

08:23 Custom Event Tracking in GA4 for SaaS - Bengü Sarıca Dinçer

09:13 Data-driven SEO: A Framewor Based Approach - Kazushi Nagayama

11:25 Does Structured Data Markup Influence EEAT? - Jarno van Driel

12:58 Query Counting for SEO - Daniel Foley Carter

14:16 Fake EEAT until you make EEAT - Emma-Elizabeth Byrne

18:22 Moderating and Live Podcast Plans

19:48 Upcoming Show Floor Interviews and Live Podcast

20:21 Google's Frequent and Volatile Updates

21:34 Impact of AI on Search and Content

25:27 Challenges with AI Accuracy and Reliability

28:47 The Future of Personalized Search

38:38 Concluding Thoughts and Future Plans

https://www.eventbrite.co.uk/e/1225103580789?aff=oddtdtcreator 

Follow Sam & Tory

🔗Website: https://thegray.company/

➡️Gray Dot LinkedIn: https://www.linkedin.com/company/graydotco/

➡️Sam’s LinkedIn: https://www.linkedin.com/in/samantha-torres-seo/

➡️Tory’s LinkedIn: https://www.linkedin.com/in/torygray/

🦋Tory’s Bluesky: https://bsky.app/profile/tory.thegray.co 

🦋Sam’s BlueSky: https://bsky.app/profile/sam.thegray.co 

▶️YouTube: https://www.youtube.com/@GrayDotCo

Brilliant SEO Communities

🤝https://www.womenintechseo.com/ 

🤝https://theseocommunity.com/ 

Chapters

00:00 Introduction

01:11 Podcast Announcements and Updates

02:42 Live podcast - 9 April 2025 in Brighton

04:36 Welcome Sam Torres and Tory Gray

06:59 Common Issues in JavaScript Migrations

08:42 JavaScript Rendering and SEO Challenges

15:03 JavaScript Site Audits and Migration Tips

17:43 Benefits of JavaScript Front Ends

28:26 Choosing the Right JavaScript Framework

31:08 Navigating Developer Communication

31:56 Challenges with External Agencies

32:17 Respect and Understanding in Tech

34:45 The Evolution of the SEO Industry

37:12 JavaScript and the Future of Search

39:06 AI's Impact on Jobs and the Environment

40:03 The Cost of JavaScript for Google

51:51 Learning JavaScript for SEOs

56:10 Community and Resources for SEOs

57:17 Outro and Upcoming Guests

👉Website - https://www.unifybrandmarketing.com/

LinkedIn

👉Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/

👉Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/

Bluesky

👉Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social

👉Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.social

Podcasts

👉SERP’s Up - https://www.wix.com/seo/learn/podcast

👉It’s New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFL

Chapters

00:00 Introduction

02:59 Sponsor: AlsoAsked

04:24 Morty Oberstein's Return and Inside Jokes

06:55 Defining Branded Search and Its Challenges

15:59 The Complexity of Measuring Brand Search

27:28 Nike's B2C Strategy and the Impact of COVID

34:45 Balancing Trust and Skepticism in Branding

35:54 Addressing Skepticism in Marketing

38:01 The NFL and Brand Manipulation

45:07 Skepticism in the Digital Age

46:17 The Broken State of the Web and TV

56:41 The Importance of Brand Alignment

01:03:39 The Future of Brands in the Age of AI

01:08:55 Conclusion and Upcoming Episodes

👉Follow Jack

👉Follow Mark

👉Check out AlsoAsked

Chapters

00:00 Introduction

01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship

04:40 Can You Gain Accidental Backlinks from AI Content?

10:56 Debate on Pagination Best Practices

22:03 SEO Misconceptions and Canonicalization Issues

24:44 Pagination Challenges in E-commerce

26:16 User Experience vs. SEO Solutions

28:26 SEO Patent Podcast and Rank Transition Function

32:56 Google's Anti-Spam Tactics

38:17 A/B Testing and SEO Strategies

43:22 Wrapping Up and Future Plans

🔗Get a free demo & consultation to help you develop effective link-building strategies -https://serpzilla.com/?utm=swcpodcast

Follow Dani Leitner

👉Website:https://danileitner.ch/en/

📧English Newsletter:https://danileitner.ch/en/google-hates-you-newsletter/

✍️Dani's hub on Topical Authority:https://danileitner.ch/en/blog/seo-strategy-topical-authority/

👉LinkedIn:https://www.linkedin.com/in/dani-leitner/

👉Bluesky:https://bsky.app/profile/danileitner.bsky.social

▶️YouTube:https://www.youtube.com/@danileitner

👉Twitter/Xhttps://x.com/DanielaLeitner2

👉Instagramhttps://www.instagram.com/danileitner.ch/

00:00 Introduction

02:09 Sponsored by Serpzilla

03:49 Welcome Dani Leitner

04:50 Discussion on Topical Authority in SEO

07:12 Challenges and the Future of Topical Authority

16:36 Strategies for Building Topical Authority

25:14 Localisation and Language Nuances in SEO

31:50 The Role of Expertise in Content Creation

40:02 The Rise of Conversational Search

40:38 Future of Keywords in SEO

41:26 Challenges with AI and Search Intent

42:37 Entity vs. Keyword Discussion

45:30 Importance of Client Feedback

47:15 Aligning Marketing and Sales Strategies

53:22 Building Topical Authority

01:08:45 Measuring Topical Authority

01:18:31 Conclusion and Final Thoughts

👉 TrioSEO Website - https://trioseo.com/ 👉 Steven’s LinkedIn - https://www.linkedin.com/in/schneis/ 👉 TrioSEO company LinkedIn - http://www.linkedin.com/company/trioseo

Sponsor

👉PPC Chat Round Up - https://linktr.ee/ppcchat_roundup

Chapters

00:00 Introduction

02:17 Sponsored by PPC Chat Roundup

07:00 Introducing Stephen Schneider and Trio SEO

08:05 Strategies for Creating High-Converting Content

10:02 The Importance of Internal Linking

18:40 Client Collaboration and Content Strategy

24:10 Handling Bad Content and Client Relationships

29:04 Leveraging AI for Data Consolidation

31:09 The Role of CTAs in SEO Content

36:14 Balancing User Experience with Ad Revenue

41:37 The Power of Influencer Marketing

51:52 Integrating CRO and SEO for Better Conversions

55:16 The Importance of Networking in Business

55:47 Conclusion

Website: https://www.themarketinganu.com/

PPC Live: https://ppc.live/ / https://www.youtube.com/@ppclive

LinkedIn: https://www.linkedin.com/in/themarketinganu/

Bluesky: themarketinganu.bsky.social

Twitter: https://www.twitter.com/themarketinganu

Listen to the PPCChat Roundup

Your grandma ever look confused when you tried to explain to her what you do. Just send her one of the PPCChat Roundup episodes instead.

https://linktr.ee/ppcchat_roundup

• Website: ⁠https://bazoom.com/⁠ 

• LinkedIn: ⁠https://www.linkedin.com/in/tamara-novitovic/⁠ 

Chapters

00:00 Introduction

01:52 Sponsor: AlsoAsked

03:17 The Value of Links in 2025

04:55 Holistic Approach to Link Building

09:30 Metrics and Relevancy in Link Building

18:48 Content Strategy and Link Building

22:57 Interactive Content and Future Trends

33:08 Balancing Freshness and Relevancy

37:45 The Power of Data in Client Convincing

38:14 Learning from Industry Peers

38:56 The Reality of Working with Clients

39:27 Becoming a Trendsetter in SEO

40:53 The Role of AI in SEO

43:56 Using AI for Data Analysis

48:05 Combining Data Sources for Better Insights

53:46 The Future of AI in SEO

01:05:34 Predictions for Link Building

01:09:11 Conclusion and Future Plans

In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya.

Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025.

Topics include the rise of AI, shifts in search engine market shares, and the ever-evolving landscape of SEO. The conversation extends to personal branding, the importance of community in SEO, and how the integration of AI could reshape the search experience in the coming years.

Follow our guests

• Follow Arnout Hellemans on LinkedIn and Bluesky
• Follow Yagmur Simsek on LinkedIn and Search 'n' Stuff
• Follow Begum Kaya on LinkedIn

Chapters

00:00 Welcome

00:17 Introducing Our Special Guests

02:38 Highlights of 2024 in SEO

11:53 The Impact of AI on SEO

27:06 Building Trust and Brand in SEO

43:09 The Long-Term Impact of SEO Tips

43:31 The Challenge of Measuring Long-Term SEO Success

44:08 The Human Element in SEO

44:51 The Evolution of SEO Communities

45:51 Conversational Search and AI

47:00 The Future of Search Engines

49:19 The Role of AI in Everyday Tasks

01:03:41 The Impact of AI on Jobs and Society

01:13:01 Predictions for the Future of Search

01:25:58 Closing Thoughts

1. ⁠Experience the evolution of SE Ranking⁠
2. ⁠Try Optmyzr - Made by PPC people, for PPC people

Chapters

00:00 Welcome to Search with Candour

00:15 Studio Updates and Upcoming Guests

01:13 Exploring the Google Exploit

01:29 Sponsor: SE Ranking

02:50 Sponsor: Optmyzr

05:53 Advanced SEO and Conceptual Models

10:13 Understanding SEO Through Video Games

11:25 The Importance of Conceptual Models in SEO

14:53 Google Exploit Data and Its Implications

21:18 Site Quality Score and SERP Features

30:27 Optimising Click-Through Rates

33:25 The Twiddler Framework Explained

35:25 Google's Predicted Click-Through Model

37:53 The Role of Expertise in SEO

43:38 What Protobuf Is and How It Works

48:07 Wrapping Up and Future Plans

1. ⁠Experience the evolution of SE Ranking⁠
2. ⁠Try Optmyzr - Made by PPC people, for PPC people

Chapters

00:00 Introduction

00:42 Upcoming Episodes

01:19 Sponsors

05:55 Spotify Wrapped Insights

12:36 Top 10 Episodes of 2024

13:02 Number 10

13:57 Number 9

14:55 Number 8

16:59 Number 7

18:27 Number 6

19:53 Number 5

20:56 Number 4

23:43 Number 3

25:27 Number 2

27:49 Honourable Mentions

38:47 Number 1

42:09 Conclusion and thanks

1. Experience the evolution of SE Ranking
2. Try Optmyzr - Made by PPC people, for PPC people

Follow Will

• LinkedIn: https://www.linkedin.com/in/cleanslatewill
• Website: https://43clicksnorth.co.uk/
• Instagram: https://www.instagram.com/cleanslatewill/
• Instagram: https://www.instagram.com/carparkshull/

Chapters

00:00 Intro trailer

00:57 Introduction to Search with Candour

02:01 Sponsorship Acknowledgements

06:34 Welcome Will Slater

08:40 The Power of Storytelling in Copywriting

09:50 Creating Emotional Connections

11:25 The Role of Flaws in Storytelling

14:51 The Art of Concise Copywriting

17:42 The Process of Generating Ideas

22:53 Understanding Your Audience

32:11 The Influence of Music on Storytelling

40:33 The Power of Brand Recognition

40:58 Engaging the Senses in Writing

41:32 Show, Don't Tell: Writing Techniques

44:40 The Art of Comic Book Storytelling

48:44 Structuring Content for Impact

57:27 The Hero's Journey in Modern Writing

01:00:46 Concise Storytelling: Less is More

01:04:29 Understanding Your Audience

01:13:12 The Importance of Curiosity in Marketing

01:18:49 Conclusion and Final Thoughts

1. Experience the evolution of SE Ranking
2. Try Optmyzr - Made by PPC people, for PPC people

Follow Amanda:

• LinkedIn: https://www.linkedin.com/in/amandaecking/
• Website: https://floq.co/
• Engage: On Enterprise SEO: https://floq.co/resources/podcast/
• Amanda on The SEO Mindset Podcast: https://theseomindset.co.uk/episode/picking-battles-in-the-workplace-amanda-king
• Amanda's articles for SEL: https://searchengineland.com/author/amanda-king
• Profanity-based stationery and apparel: https://fourletterfancies.com

Chapters

00:00 Introduction 01:28 Sponsors 05:52 Amanda King's Background and SEO Experience 08:22 Content Hierarchy 11:32 SEO Strategies and Best Practices 17:46 Content Authenticity and User Experience 26:49 Content Consolidation 35:34 The Importance of Content Consumption 35:54 Balancing Content Creation and Consolidation 36:23 Fragmentation in Media Spaces 37:07 Google's Role in Content Structuring 38:02 Evolving Best Practices in Content Creation 39:37 Building Knowledge Hubs and Linking Strategies 40:18 The Necessity of Content Audits 40:53 Challenges in Content Consolidation 41:38 The Impact of AI on Content Management 45:15 Client Communication and Content Strategy 46:32 International Content Management 48:45 Annual Reviews and Technical Audits 50:26 Addressing Cannibalisation Issues 56:00 The Future of Content Structures 59:04 Business and Market-Led Content 01:02:48 Conclusion

Follow Steve Paine: https://www.linkedin.com/in/stevechippy/

Follow SISTRIX: https://www.sistrix.com/blog/google-core-update-november-2024/

Follow Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/

Follow Glenn Gabe: https://www.linkedin.com/in/glenngabe/

Follow Barry Schwartz: https://www.seroundtable.com/

Chapters

• 00:00 Introduction and Welcome
• 00:44 Site Reputation Abuse
• 01:42 November Core Update Insights
• 04:01 Impact on Major Websites
• 08:32 Manual Actions and Algorithmic Changes
• 11:47 Future of Content Creation
• 13:34 Conclusion and Sign Off

Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data.

Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients.

Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data.

Sponsors

• AlsoAsked - Track search intent shift over time using the Timeline feature
• SE Ranking - Track AI Overviews for your clients using SE Ranking

Links to follow Marco:

• Follow Marco on LinkedIn
• Check out SEOTistics
• Subscribe to Marco's newsletter

Links to resources/articles:

• ⁠Free Google Cloud BigQuery training⁠ Analytics for SEO course
• ⁠Analytics for SEO ebook
• The Gray Dot keyword matrix template

Chapters

00:00 Highlight reel

00:36 Welcome to Search with Candour

00:56 Introducing Marco Giordano

01:55 Sponsors

04:49 Marco Giordano's Insights on Web Data

06:12 Common Mistakes in Web Data Management

10:22 Balancing Hard and Soft Skills in SEO

19:00 Importance of Storing and Analysing Web Data

29:46 Combining Data Sources for Better Insights

37:17 Global Marketing Differences

39:26 The Role of Crawl Data and Log Files

42:05 Integrating Technical and Content Strategies

49:16 The Importance of Hybrid Skills in SEO

52:49 Evolving Job Titles and Industry Roles

54:27 Combining SEO with Other Channels

01:03:15 The Future of SEO and Analytics

01:09:17 Conclusion and Future Episodes

Experience the evolution of SE Ranking

Try Optmyzr - Made by PPC people, for PPC people

Follow Noah

• ⁠Follow Noah on LinkedIn⁠
• ⁠Sterling Sky⁠
• ⁠Join the SEO community⁠

Chapters

• 00:00 Trailer introduction
• 00:58 Introduction
• 02:18 Sponsors: SE Ranking & Optmyzr
• 06:42 Welcome Noah Learner
• 09:44 Defining Critical Thinking Skills
• 11:42 Challenges in Problem Solving
• 15:32 Importance of Structured Problem Definition
• 23:31 Data-Driven Decision Making
• 40:52 Aligning SEO Metrics with Business Goals
• 45:29 The Importance of Call Tracking
• 46:50 Understanding Attribution and Data Constraints
• 50:01 Prioritizing Tasks for Maximum Impact
• 51:47 Efficiency Through Automation
• 54:52 The Role of AI in Problem Solving
• 01:05:09 Critical Thinking in SEO
• 01:11:38 Building a Supportive SEO Community
• 01:15:17 Conclusion and Future Episodes

1. Google’s AI-Organised search results
2. Google Shopping’s personalised feed
3. The Verge’s article on personalised Google Shopping feed
4. Redditors disrupt AI Overviews with fake restaurant reviews

Sponsors

Experience the evolution of SE Ranking

Try Optmyzr - Made by PPC people, for PPC people

Chapters

00:00 Introduction

00:10 Conference Season and Travel

01:40 Sponsor: SE Ranking

03:12 Sponsor: Optmyzr

06:01 AI in Search 2024

06:21 AI Organized Search Results

14:03 Personalized Shopping Feeds

26:55 Financial Advice Inaccuracies

28:52 Financial Advice Regulations in the UK

29:08 US State Laws vs Federal Laws

30:12 AI Overviews and Legal Nuances

31:00 Disclaimers and User Trust

33:39 Accuracy of AI-Generated Content

39:56 Reddit's Influence on Search Results

46:12 User-Generated Content: Pros and Cons

49:25 Conclusion and Upcoming Content

• Experience the evolution of SE Ranking
• Try Optmyzr - Made by PPC people, for PPC people

Chapters

• 00:00 Spooky Introduction and Halloween Special 🎃
• 01:28 Sponsor - SE Ranking Overview
• 03:00 Sponsor - Optmyzr: The Ultimate PPC Management Tool
• 05:51 👻 Halloween Tips and Spooky Conversations 👻
• 08:54 🎃 The History and Evolution of Halloween 🎃
• 15:59 🧛‍♂️ Halloween Costumes and Cognitive Biases 🧛‍♂️
• 38:23 Halloween Trends Analysis
• 39:00 Comparing Halloween Popularity Over the Years
• 40:58 Marketing Strategies and Cognitive Biases
• 44:53 Corporate Messages That Will Chill Your Spine
• 56:53 SEO and UX: The Future of E-commerce
• 01:03:36 Closing Thoughts

Follow Myriam

1. Follow Myriam on LinkedIn
2. Neurospicy Agency
3. Pragm

Follow Stéphanie

1. Follow Stef on LinkedIn
2. Stéphanie's website
3. Stéphanie's UX templates

• Darren on LinkedIn: ⁠https://www.linkedin.com/in/darrenshawwhitespark/⁠
• Whitespark on LinkedIn: ⁠https://www.linkedin.com/company/whitespark/⁠ 
• Threads: ⁠https://www.threads.net/@darrenshawseo⁠ 
• Website: ⁠https://whitespark.ca/⁠ 
• YouTube: ⁠https://www.youtube.com/@WhitesparkCa⁠ 
• Tiktok: ⁠https://www.tiktok.com/@darrenshawseo⁠

Resources

• Local SEO ranking factors 2023 edition - ⁠https://whitespark.ca/local-search-ranking-factors⁠
• ⁠Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc⁠
• ⁠Are Opening Hours a Local Ranking Factor? - BrightLocal⁠
• ⁠Report: Menu items, busier businesses may be Google local ranking signals⁠
• Google Vision AI: ⁠https://cloud.google.com/vision⁠ 
• ⁠Website Title Tags and GMB Snippets⁠
• Enter…the stuff zone: ⁠https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/⁠

Chapters

• 00:00 Introduction
• 02:20 Sponsorship Shoutout: SE Ranking
• 03:54 Sponsorship Shoutout: Also Asked
• 05:19 Darren Shaw's Journey in SEO
• 06:31 Local Search Ranking Factors Update
• 09:43 Optimising Google Business Profile Services
• 18:23 Impact of Business Hours on Rankings
• 23:47 Menu Items and Local SEO
• 29:03 Multilingual Business Names for Local SEO
• 31:34 Mastering Google Posts: Common Mistakes and Best Practices
• 37:19 The Power of Videos and Photos in Google Business Profiles
• 44:53 Optimising Your Google Business Profile Q&A
• 50:18 The Controversy of Keyword Stuffing in Title Tags
• 57:07 Outro

Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm.

Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, strategies like ikigai and ISA, and the importance of setting achievable goals.

Sponsors

• ⁠SE Ranking⁠
• ⁠AlsoAsked⁠
• ⁠SISTRIX⁠
• ⁠Majestic⁠

Chapters

• 00:00:00 Introduction
• 00:01:34 Sponsors: SE Ranking & AlsoAsked
• 00:04:28 Live Podcast Begins
• 00:05:08 Career Planning Discussion
• 00:05:27 Introducing the SEO Mindset Podcast
• 00:06:18 Introducing Search With Candour
• 00:07:21 Why This Live Podcast is Important
• 00:08:13 Finding Your Ikigai
• 00:09:59 Live Podcast Sponsors: SISTRIX & Majestic
• 00:13:40 Career Planning Experiences
• 00:20:05 Overcoming Career Planning Challenges
• 00:27:36 Strategies for Effective Career Planning
• 00:49:59 The Simple Joy of Cleaning Kitchens
• 00:50:44 Exploring the Nine Lives Exercise
• 00:51:34 Taking Action Towards Your Dreams
• 00:53:44 The ISA Strategy: Intention, Strategy, Action
• 00:58:00 Collecting Data for Career Success
• 01:04:38 Building a Personal Brand and Networking
• 01:09:15 Audience Q&A
• 01:11:34 Dealing with Comparisons and Self-Perception
• 01:20:29 The Importance of Certifications and Continuous Learning
• 01:33:40 Outro

• Neuroscience of Search: What does brain science tell us about the user? 🧠 
• Negativity drives online news consumption | Nature Human Behaviour 
• Consuming Negative News Can Make You Less Effective at Work 
• How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect 
• Martin E.P. Seligman | Positive Psychology Center
• Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast

Follow Giulia

• Follow Giulia on LinkedIn
• Check out Neuroscientive

Chapters

• 00:00 Users are more aware of marketing tactics
• 00:31 Welcome to Search with Candour
• 00:42 Introducing Giulia Panozzo and Neuromarketing
• 01:50 Sponsors
• 04:53 Giulia Panozzo's Background and Achievements
• 05:53 What is Negativity Bias?
• 10:55 The Neuroscience Behind Negativity Bias
• 17:06 Marketing's Impact on User Behaviour
• 25:27 User Scepticism and Authenticity in Reviews
• 36:08 Confirmation Bias and Negativity Bias
• 37:26 Questioning Beliefs and Seeking Honest Reviews
• 38:43 Critical Thinking and Bias in Academia
• 41:26 Negativity Bias in Career and Workplace
• 45:25 Impact of Negative Feedback and Learned Helplessness
• 48:58 Two-Way Feedback and Work Culture
• 57:15 Good Daily Habits for Fighting Negativity Bias
• 59:29 Reframing Failures and Neuroplasticity
• 01:03:33 Future of Search and Marketing
• 01:05:00 Conclusion and Final Thoughts

• Follow Maria on LinkedIn
• Follow Crisol Translations

Resources

• Maria's companion blog post
• Book recommendation: The Culture Map by Erin Meyer
• The Nike 'Am I a Bad Person? ad

Sponsors

• Experience the evolution of SE Ranking
• Start your 14-day free trial of Optmyzr
• Book your personalised Optmyzr demo

Chapters

• 00:00 Start
• 00:00:34 Intro
• 00:01:37 Sponsor: SE Ranking
• 00:03:45 Sponsor: Optmyzr
• 00:06:39 Welcome to the show Maria Scheibengraf
• 00:08:06 Why is SEO localisation so important?
• 00:11:00 The flawed workflow of SEO translation
• 00:15:10 Direct translation doesn’t work
• 00:16:21 Localisation is so much more than language
• 00:20:33 Book recommendation: The Culture Map by Erin Meyer
• 00:20:53 High context vs low context communication
• 00:22:06 British humour vs American humor
• 00:24:00 The importance of technical SEO in localisation
• 00:27:25 Understand what devices your audience are using
• 00:30:00 Common problems with SEO localisation
• 00:36:35 Linguists should learn SEO skills
• 00:40:30 When should SEO localisation be involved in the process?
• 00:41:09 The ideal international SEO workflow
• 00:44:35 How NOT to convince Germans to buy your products
• 00:47:45 How to budget for SEO localisation
• 00:49:20 Reuse resources to save time and money
• 00:51:45 Reframe your unique selling points to different cultures
• 00:54:05 Understanding cultural-coding
• 00:55:32 Be mindful of your messaging in different cultures
• 00:57:10 Marketing is still about evoking emotions in your audience
• 00:58:00 Even emotions are culturally coded
• 00:58:37 ‘Am I a bad person?’ Nike ad
• 01:00:34 Individualistic vs collectivist cultures
• 01:02:58 Search behaviour is becoming more conversational in English
• 01:05:05 AI is not trained on minority languages
• 01:06:58 Adapt your language to cultural standards
• 01:08:12 Even small changes in language can make a big difference
• 01:09:12 Don’t say ‘please’ in your Spanish content!
• 01:10:51 How language changes through generations
• 01:11:35 “De nada” means “it’s nothing” not “you’re welcome”
• 01:13:49 Tiny errors can really change your messaging
• 01:14:08 How to build trust with your audience
• 01:15:40 Where to follow Maria Scheibengraf
• 01:16:36 Outro

1. Experience the evolution of SE Ranking
2. Get your tickets for the live Brighton podcast

Links to follow Eric:

• Follow Eric on LinkedIn
• Eric's Website

Links to resources/articles

• Unmasking AI by Dr Joy Buolamwini
• AI in SEO, Treat it like a New Team Member
• Human-AI Collaboration
• FeedGen AI
• Ranch style SEO vs skyscraper style content
• Most people can’t identify AI-generated content

Chapters

• 00:00:00 How to do SEO in an AI world
• 00:00:28 Intro
• 00:01:37 Sponsor: SE Ranking
• 00:03:45 Live brightonSEO podcast 2 Oct 2024
• 00:05:44 Welcome to the show Eric Hoover
• 00:06:01 Let’s talk about cats (briefly)
• 00:08:16 SEO in an AI world
• 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini
• 00:12:25 Working with AI as an assistant
• 00:14:37 You should learn to use AI in your workflow
• 00:15:20 How to use AI in keyword research
• 00:18:10 How to use AI in competitor analysis
• 00:19:35 Use AI to automate tasks and save your brain bandwidth
• 00:23:10 How to use AI for ecommerce optimisation
• 00:29:34 How to use AI to create content briefs
• 00:32:06 How to use AI to brainstorm new ideas
• 00:36:30 The common pitfalls of AI content
• 00:39:00 Can readers recognise AI-generated content?
• 00:41:36 How AI is integrated into the rest of our lives
• 00:44:50 Ranch-style SEO strategy works for AI-powered search
• 00:52:20 Content strategy for AI Overviews
• 00:54:20 Waiting for SearchGPT
• 00:56:50 Will there be a Google killer?
• 00:59:25 How search behaviour is shifting away from Google
• 01:02:50 Where to follow Eric Hoover
• 01:03:50 Outro and thanks

• SE Ranking SearchGPT research
• Combined SearchGPT analysis on SEJ
• The helpful content update isn't what you think it is
• When robots.txt gets stuck in the middle of your redirects

Sponsors

• Start your 14-day free trial of Optmyzr
• Book your personalised Optmyzr demo
• Get your free ticket for the live podcast in Brighton

Chapters

• 00:00:00 - Intro
• 00:01:12 - Sponsor: Optmyzr
• 00:04:02 - Live podcast in Brighton on 2 Oct 2024
• 00:06:01 - Early reactions to SearchGPT
• 00:26:26 - The helpful content update was not what you think
• 00:37:03 - What happens when redirect URLs are blocked by robots.txt?
• 00:43:00 - SEO is heading towards a big change
• 00:45:17 - Outro

• SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠
• Free live podcast in Brighton on 2 October 2024.

Links to follow Ashley

• Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/
• Deviation - https://www.wearedeviation.co.uk/ 

Links to resources/articles:

• Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo
• Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu
• TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge
  

Chapters

• 00:00:00 Intro

• 00:01:32 Sponsored by SE Ranking

• 00:03:11 Live podcast on 2nd October 2024

• 00:05:10 Welcome Ashley Liddell

• 00:06:07 The crossover of social media and search

• 00:09:01 How the relationship between SEO and social media has changed in the last year

• 00:12:34 The democratisation of content creation

• 00:14:55 People want authenticity in content

• 00:17:10 Google Perspectives replaced by Google Forums

• 00:21:30 How search behaviour has changed for Gen Z

• 00:23:55 Create content

• 00:27:03 The growth of long-form and short-form content

• 00:31:45 How Tiktok leads the short-form video industry

• 00:33:11 How old marketing tactics become relevant again on new platforms

• 00:33:50 Tiktok Shop tips

• 00:34:40 The customer journey for Tiktok content

• 00:36:08 Is Tiktok shop the future of ecommerce?

• 00:38:02 Selling products on Tiktok Live is the QVC of 2024

• 00:41:12 Brands need to embrace long-term commitment to authentic content

• 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

• 00:46:35 Will big brands help to “legitimatise” Tiktok shop?

• 00:51:03 The two way relationship between organic search and social media

• 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

• 00:55:24 Improving user experience by stealing ideas from social media

• 00:56:42 Search everywhere strategies

• 01:02:10 How social media can help with link building

• 01:06:43 Get your digital teams to work together or get left behind

• 01:08:30 Where to follow Ashley Lidell and Deviation

• 01:09:43 Thanks and outro

Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517

Get a free one year subscription to AlsoAsked Pro: https://www.linkedin.com/posts/markseo_you-can-win-a-free-year-of-alsoasked-pro-activity-7235244350148890624-XC1c

Links and resources:

• Google overhauls SEO video documentation: https://www.seroundtable.com/google-overhauls-video-seo-documentation-37966.html
• Google may now us your OG title: https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023
• Gemini's new Gems https://blog.google/products/gemini/google-gemini-update-august-2024/
• Android default search engine selector: https://www.linkedin.com/feed/update/urn:li:activity:7234503443929829376/
• You can include/exclude dimensions in line charts in GA4: https://www.linkedin.com/posts/activity-7234851311261814784-UHFo
• Links won't save you from the HCU: https://www.linkedin.com/posts/glenngabe_google-seo-activity-7235271222450614272-w6LI

Get your tickets for the live podcast

https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator

Sponsors:

• ⁠SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.
• Keep up to date with the important SEO news with Core Updates

Chapters

• 00:00:00 - Intro

• 00:01:32 - Sponsor: SE Ranking

• 00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich?

• 00:04:52 - Live podcast announcement

• 00:08:40 - What is the live podcast event?

• 00:12:29 -  What’s special about the live podcast?

• 00:15:35 - Providing solutions to topics

• 00:19:36 - Sponsor: Core Updates

• 00:20:47 - Career planning without overwhelming yourself

• 00:22:20 - Sarah McDowell: Butterfly Lady

• 00:23:40 - Saying yes to things

• 00:26:13 - Learning to set goals and plan your career

• 00:28:50 - Give yourself the same advice you would give others

• 00:30:21 - How to deal with overwhelm

• 00:32:18 - Planning ahead helps can help reduce stress in the future

• 00:34:12 - You can get overwhelmed if you don’t plan

• 00:37:47 - Join us on Wednesday 2nd October 2024

• 00:40:09 - The event will be live streamed and available on Youtube

• 00:42:52 - Outro

Follow The SEO Mindset Podcast:

• The SEO Mindset podcast
• Follow Sarah McDowell
• Follow Tazmin Suleman

• Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠
• Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swcpodcast⁠

Links & resources:

• Google is declared a monopoly by a federal judge https://www.likemind.media/judges-anti-trust-ruling-impact-googles-monopoly/
• Marie Haynes breakdown of the Google documents https://x.com/Marie_Haynes/status/1820557751145074977
• All 286 pages of the Google trial document https://www.documentcloud.org/documents/25032745-045110819896
• The Verge's coverage of the Google antitrust trial https://www.theverge.com/2024/8/11/24216760/google-trial-monopoly-remedies-rivals
• Google Search Console recommendations https://developers.google.com/search/blog/2024/08/search-console-recommendations
• A lot of SERP volatility suggests a Google update is coming soon https://www.seroundtable.com/google-search-ranking-volatility-weekend-37878.html

Chapters

• 00:00:00 - Intro
• 00:00:31 - Sponsor: AlsoAsked
• 00:02:17 - Sponsor: HIVE MCR
• 00:04:01 - Google is declared a monopoly by a federal judge
• 00:25:34 - Google Search Console recommendations
• 00:33:01 - High SERP volatility could mean a Google Core Update is coming soon

1. SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.
2. Understand your users with live “People Also Asked” data and intent clustering by Google.

Links to follow Jo:

• LinkedIn: https://www.linkedin.com/in/j-turnbull
• X/Twitter: https://x.com/SEOJoBlogs
• Search London: https://searchldn.com/
• Search Barcelona: https://searchldn.com/barcelona/

Links to resources/articles:

• Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/
• https://www.womenintechseo.com/
• https://webcertain.com/international-search-summit/barcelona/
• https://www.goodsignals.com/seo-office-hours/
• https://searchnstuff.co.uk/

Chapters

• 00:00:00 - Intro

• 00:01:18 - Sponsor: SE Ranking

• 00:02:26 - Sponsor: AlsoAsked

• 00:04:43 - Welcome SEO Jo Blogs

• 00:05:39 - SearchLondon

• 00:06:43 - Why are events so important in the SEO industry?

• 00:09:06 - The importance of being part of the SEO community

• 00:10:20 - There are so many incredible events around the world

• 00:10:53 - How and why Jo started running SearchLondon

• 00:12:41 - How to make the most of attending an event

• 00:13:59 - Events help us feel less alone

• 00:15:10 - The benefits of smaller events

• 00:18:17 - How to grow your event

• 00:20:50 - Have a focus for your event

• 00:22:05 - Booking and visiting the venue

• 00:23:24 - Prove that your city is worth visiting

• 00:24:55 - The events happening in Barcelona

• 00:26:50 - Finding your gap in the market

• 00:28:54 - How to stand out from other events

• 00:32:33 - SEO Office Hours

• 00:35:00 - Online events are important for people who can’t attend in-person events

• 00:36:13 - Search Africon

• 00:39:24 - How to turn your events into a community

• 00:43:40 - Pay it forward to other events and creators

• 00:48:00 - How to build a returning audience for your events

• 00:55:05 - How to follow SEO Jo Blogs and Search London

• 00:56:59 - Outro

Sitebulb JavaScript SEO Report https://sitebulb.com/javascript-seo/report/

Follow Patrick & Sitebulb:

• Patrick on LinkedIn: https://www.linkedin.com/in/patrickhathaway/
• Sitebulb on LinkedIn: https://www.linkedin.com/company/sitebulb/ 
• Patrick on Twitter: https://x.com/HathawayP
• Sitebulb on Twitter: https://x.com/sitebulb
• Website: https://sitebulb.com/

Sponsors

• ⁠⁠⁠⁠This week's episode is sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠
• Keep up with the latest SEO news and tips by subscribing to CoreUpdates.

Chapters:

• 00:00:00 - Intro

• 00:02:40 - Sponsor: AlsoAsked

• 00:04:25 - Sponsor: Core Updates

• 00:05:43 - Welcome back, Patrick Hathaway

• 00:07:17 - What was the inspiration for this JavaScript SEO study?

• 00:10:07 - A two part study combining the survey & Sitebulb data

• 00:11:12 - The JavaScript skills gap in SEO

• 00:12:48 - The evolution of JavaScript and the internet

• 00:14:55 - Why JavaScript is popular for new developers

• 00:16:32 - Google’s JavaScript documentation

• 00:18:04 - The anti-JavaScript movement in SEO

• 00:20:03 - The opacity of fixing JavaScript problems

• 00:20:30 - Google has improved their JavaScript rendering

• 00:22:00 - How important is it to understand JavaScript for SEOs?

• 00:23:45 - Why SEOs should learn how to use DevTools

• 00:27:05 - Communicating with developers

• 00:28:32 - Don’t be afraid to ask developers questions

• 00:30:35 - Be honest if you don’t know

• 00:31:15 - A third of SEOs don’t feel comfortable investigating JavaScript issues

• 00:33:07 - How to communicate the value of technical SEO fixes

• 00:36:28 - How to reduce the JavaScript SEO skills gap

• 00:39:57 - We should communicate more interdisciplinarily

• 00:42:40 - Understand when key elements are being changed by JavaScript

• 00:46:37 - Sitebulb’s hints and resources are great

• 00:48:43 - A JavaScript horror story with Squarespace

• 00:50:00 - More people are using Sitebulb’s Chrome crawler than ever before

• 00:51:30 - The problem with plugins

• 00:53:10 - Where to follow Patrick & Sitebulb

• 00:55:16 - Outro

• 00:57:03 - Next week’s guest is SEOJoBlogs AKA Jo Juliana Turnbull!

• ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠

• ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠

Follow Vince & Buzzstream

• Vince on LinkedIn

• Follow Vince on Twitter

• Check out Buzzstream

  Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb

Time stamps

• 00:00:04 - Intro

• 00:00:56 - Sponsor: SEO Testing

• 00:03:47 - Sponsor: Search ‘n’ Stuff

• 00:06:16 - Welcome to the show, Vince Nero

• 00:08:15 - The shift towards digital PR in link building

• 00:11:47 - The benefits of digital PR

• 00:12:50 - How digital PR relates to AI Overviews

• 00:13:33 - What we can learn from the Google API leak

• 00:16:45 - Why digital PR is called ‘earned media’

• 00:20:38 - Using Ahrefs to find your competitors’ best links

• 00:22:54 - The price of a quality links in 2024

• 00:25:22 - The links that money can’t buy (in theory)

• 00:26:20 - Journalists are underpaid and overworked

• 00:28:30 - How to stand out against AI-generated content

• 00:31:10 - Align your content to your audience

• 00:31:50 - Google is looking for fresh, new content

• 00:35:45 - Freshness can help get your content featured in AI Overviews

• 00:36:35 - Vince’s blueprint for success (patent pending)

• 00:39:35 - Make the journalists job as easy as possible

• 00:41:29 - Is your pitch enough to write an article?

• 00:44:40 - The click-through rate of big publications vs niche publications

• 00:45:35 - How to build positive relationships with publications

• 00:46:34 - The crossover of traditional PR and digital PR

• 00:48:30 - Proving yourself as an expert

• 00:50:00 - There’s a publication or forum or subreddit for every niche

• 00:51:40 - Focus on the metrics that matter

• 00:51:51 - Find your tribe (Seth Godin’s advice)

• 00:54:48 - Find the balance between thinking outside the box and find your audience

• 00:58:12 - Digital PR for SEO vs brand growth

• 01:01:02 - Are unlinked mentions still valuable?

• 01:04:30 - Your site design can affect if people link to you!

• 01:06:26 - The big sites are overtaken by bad layouts and ads

• 01:08:15 - Where to follow Vince and Buzzstream

• 01:09:25 - Outro - I’ve hosted more episodes than Mark!

• 01:10:41 - Next week guest announcement

• SEO Testing - Begin your exclusive extended free trial today
• Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets

Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.

Time stamps:

• 00:00:11 - Intro
• 00:01:14 - Sponsor: SEO Testing
• 00:05:00 - Sponsor: Search ‘n’ Stuff
• 00:07:30 - In loving memory…
• 00:08:18 - RIP to Google’s continuous scroll
• 00:14:09 - RIP to Universal Analytics
• 00:16:06 - Prompt injection leads to demotion on Bing
• 00:22:34 - The Bing index powers a lot of LLMs
• 00:34:02 - AI Overviews only show for 7% of queries
• 00:43:30 - Outro

Links and resources

• Previous episode about GA4 key events and attribution
• Previous episode about GA4 with Krista Seiden & Simo Ahava
• RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en
• Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html
• Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653
• AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048

This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control.

Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.

There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.

Follow Nikki

• Follow Nikki on LinkedIn
• Follow Nikki on Twitter
• The Non-wanky SEO Course

Time stamps

• 00:00:04 - Intro

• 00:01:05 - Majestic ad

• 00:06:12 - Interview with Nikki Pilkington

• 00:07:04 - Why is education important in SEO?

• 00:10:40 - Avoid using jargon, this won’t attract new clients

• 00:14:45 - Don’t be afraid to share tips and advice on social media

• 00:16:46 - Nikki’s experiences in the early days of SEO

• 00:18:35 - Don’t gatekeep information

• 00:20:15 - Testing and experimenting is a great way to learn

•  00:21:45 - Educate web designers to add Google Search Console from day one

• 00:25:45  - SEOs can learn a lot from developers and designers too

• 00:27:25 - PPC and SEO teams should work together

• 00:31:36 - Recurring clients

• 00:33:23 - Educating clients about SEO

• 00:35:55 - Explain why SEO things matter, rather than just telling

• 00:37:00 - Use plain English not jargon

• 00:41:00 - SEO isn’t a dark art!

• 00:43:53 - The Google API leak

• 00:51:27 - AI is useful but it’s not the be all and end all

• 00:52:35 - Vanity metics vs what actually matters

• 00:54:32 - The power of word of mouth

• 00:57:18 - Google’s tagline - Don’t be evil

• 00:58:45 - Who to learn SEO from and who to follow

• 01:01:05 - Even small details can lead to new discoveries

• 01:06:42 - Other SEOs to follow on Twitter

• 01:08:25 - Where to follow Nikki

• 01:09:22 - Outro

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23.

Time stamps

• 00:00:04 - Intro
• 00:01:17 - AlsoAsked
• 00:03:03 - Wix Studio
• 00:04:48 - Interview with Josephine Rudolf
• 00:05:30 - Networking for introverts
• 00:06:57 - What networking is like early in your career
• 00:07:42 - Joining Women in Tech SEO
• 00:10:40 - What is an introvert?
• 00:13:26 - Common myths of introverts and extroverts
• 00:14:28 - What is social anxiety?
• 00:16:45 - How Josephine has dealt with social anxiety
• 00:19:34 - Tips and techniques to help reduce social anxiety
• 00:20:08 - Rituals and preparations
• 00:23:57 - Meeting up with friends before the event
• 00:26:58 - One-to-One meetings
• 00:28:01 - The Alter Ego Effect
• 00:32:43 - Having a physical item or drink is good to reduce social anxiety
• 00:34:33 - Self affirmations to reassure yourself
• 00:37:12 - Pacing yourself
• 00:39:15 - The peak-end theory
• 00:44:15 - The importance of aftercare
• 00:49:00 - Take notes - journaling, audio memos and photos
• 00:52:13 - The pressure of social media
• 00:55:10 - The positives of digital networking
• 01:00:56 - SEO Office Hours live chat
• 01:01:48 - How to start networking through social media
• 01:03:23 - The power of one-to-one networking
• 01:06:03 - Be authentic when you’re networking
• 01:09:53 - People will often remember the silly off-topic things about your conversations
• 01:11:22 - Cowboy cat hat
• 01:12:14 - Where to follow Josephine
• 01:13:43 - Outro

Follow Josephine on LinkedIn - https://www.linkedin.com/in/josephine-rudolf/

Josephine's Cowboy cat - https://www.linkedin.com/posts/josephine-rudolf_a-little-monday-motivation-for-everyone-activity-7213524119403835393-izqw

Sponsors:

⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠⁠⁠

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠

Show notes:

Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work.

• What data from SEO tools actually means
• What customers want vs what customers need
• Why so many SEOs use tools
• The importance of listening to your audience
• What goes into making important decisions

Follow Simon and Dragon Metrics:

• Twitter: https://x.com/DragonMetrics
• LinkedIn: https://www.linkedin.com/in/simonlesser/ 
• Website: https://www.dragonmetrics.com/

Brightlocal's Local SEO for Good

https://www.brightlocal.com/local-seo-for-good/