By Sarah & Hannah
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell & Hannah Wellings are two feisty females who love everything SEO. Each week they answer FAQs & provide real life examples of SEO quandaries alongside handy tips & solutions, in a way that’s easily accessible to everyone.

From SEO novices & dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something & laugh... a lot!
More places to listen

More places to listen

The One Where We Talk About Link Building Tactics
Link building will always be an important part of SEO, no matter what anyone says. In this episode, Hannah and Sarah discuss ideas of how you can build external links pointing to your website. We also find out about Sarah's hatred for a popular TV show and this weeks feature has a horrendous forfeit...
July 14, 2019
The One Where We Chat With Becky Simms From Reflect Digital
This week the girls chat with Becky Simms from Reflect Digital. They cover a lot of different topics including her hatred of mushrooms, what its like running an agency, whats working in digital marketing, SEO, gamification etc. They also put her through her paces, as no guest is safe from doing some sort of silly quiz...
July 7, 2019
The One Where We Share What We Learnt At Search Leeds
In this episode, Sarah shares with Hannah and the listeners what she learnt from attending Search Leeds, which is a conference all about search and digital marketing. They discuss how to be creative, why most SEO audits are s**t, search listening, Google's data studio plus much more. They even touch on machine learning...  This weeks feature will also make you giggle and question whether or not oxygen was invented... bet you're intrigued now?!
June 30, 2019
#024: The One Where We Discuss What Makes Someone Good At SEO
Pretty much says what it is on the tin. In this episode Sarah and Hannah discuss what makes someone good at SEO. Is it knowledge? Willingness to learn? Attending conferences? Listen to find out. Also, seeing as it's only the second time using the new fancy equipment and Sarah is still obsessed with the sounds, it's no surprise that the forfeit of this weeks challenge involves them... 
June 24, 2019
#023: The One Where We Debunk SEO Myths
Everyone has an opinion about SEO and what works well and doesn't work so well. With so many opinions floating around, there is no surprise that there are a few myths too. In this episode, Hannah and Sarah set out to debunk some of these myths. Clearing up somethings once and for all.  Also, this weeks feature is a funny one... Seriously, Hannah about wets herself at one point. Bet we have your attention.
June 16, 2019
#022: The One Where We Discuss Screaming Frog
One of Hannah and Sarah's favourite SEO tools is website crawler screaming frog. Why? Well, it's awesome and even with the free version there's still so much you can do. Find out what by listening to this weeks podcast. Oh and obviously, the feature this week is to do with frogs...
May 25, 2019
#021: The One Where We Talk About E-A-T and Google.
This week the girls talk about E-A-T. No, the thought of food has not got the better of them... Google bought out a core algorithm update in August last year (2018) which was coined the MEDIC update, this was followed by another core update in March this year (2019) called Florida 2. Following these updates, Google has said that websites need to focus on expertise, authorities and trustworthiness (E-A-T). Of course there is a feature and a ridiculous forfeit... which gets a tad hazardous... Listen to find out how!
May 19, 2019
#020: The One Where We Decide If Wordpress Is Good Or Not For SEO
With 27% of the internet being powered by Wordpress, it's safe to say that it's the go to content management system (CMS) for people wanting to create a website.  In this episode Sarah and Hannah discuss whether or not Wordpress is good or not for SEO, looking at both the pros and cons when building a website. Also, this week Sarah is in charge of the feature and forfeit... who knows what she will have in store!
May 12, 2019
#019: The One Where We Discuss The Core Algorithm Update 2019
In the episode Hannah and Sarah give you an action plan for tackling Google's core algorithm update which happened in March. Have a listen to find out what the update focused on, how to check if your website has been impacted negatively and what you can do about it. Also this week the feature gets a tad on the weird side... not so much the actual 'challenge' but more so the forfeit...
April 29, 2019
#018: The One Where We Reminisce About Brighton SEO
Hannah and Sarah reminisce about Brighton SEO, giving a brief overview of their favourite talks and speakers and what they took away from the conference. They also managed to convince a handful of speakers and the founder of Brighton SEO (Kelvin Newman) to give their top SEO tips, which they share during this episode. How good is your knowledge about Brighton? Hannah also puts Sarah's knowledge about Brighton to the test. We wonder how well you do, you can guess how well Sarah does!
April 22, 2019
#017: The One Where We Get Inside Google's Brain (or try at least)
In this episode the ladies try to get inside Google's brain and discuss rank brain and neural matching.  Yes, this one gets slightly technical as we touch on AI and machine learning... but we promise that we will make it fun and interesting.  There's also a special offer only for listeners, so if you like attending marketing conferences make sure to give this episode a listen!
April 10, 2019
#016: The One Where We Discuss All Things Brighton SEO
Seeing as it's just around the corner, we thought we would discuss Brighton SEO. It is a pretty awesome conference after all. Sarah and Hannah go through the speakers and topics, what to expect from the day and how you can make the most out of the event. If anything, just listen to hear Sarah failing hard at pronouncing people's names. The struggle is real!
April 2, 2019
#015: The One Where Sarah Can't Pronounce Canonical
Yes, in this episode Sarah and Hannah get a tad on the technical side and discuss all things canonicals... a lot of the time Hannah has to correct how Sarah pronounces the word, but she finally gets there in the end. At the end of the episode we hope you come away feeling more confident about how to use canonicals and why they sometimes don't work, you'll definitely know how to say and spell it! 😉
March 18, 2019
#014: The One Where We Debate Whether DA Is All That?
This week, Hannah and Sarah discuss ways in which Moz's Domain Authority (DA), which has become an industry staple for reporting on link building efforts, can be both helpful yet hurtful. Yes, bit of a controversial episode folks... if you like that kinda thing! ;) In the episode we also talk about Moz's newly launched DA 2.0, which brings more accurate predictions of search performance. For more information follow this link:
March 11, 2019
#013: The One Where We Do A Live SEO Audit
In this episode, Sarah and Hannah invite local business owner David Garvin from 3DG Design to do a live SEO audit of his website. They look at all the technical aspects, looking at missed opportunities and ways that he can improve his rankings in search engines results. Oh yeah... and the forfeits just keep getting weirder and weirder... this week involves animal noises. Hungry goats and disgruntled pandas, need we say more?
March 4, 2019
#012: The One Where We Discuss Common Issues With E-Commerce And SEO
Somehow, Sarah and Hannah have managed to persuade yet another guest to join the podcast madness. This week, Ian Lockwood (Director at Boom Marketing) discusses common issues with E-Commerce and SEO, and what can be done about them e.g. discontinued products, internal linking etc. Also, the forfeits just keep getting weirder and weirder... beatboxing is involved this time...
February 17, 2019
#011: The One Where We Discuss Common SEO Mistakes
SEO mistakes are very easy to make. Even those of us who are experienced make them. In this episode, Sarah and Hannah discuss the most common mistakes and errors made, why they are common and how to avoid them. Also, the forfeit this time around gets weird. Yeah, operatics are involved...
February 10, 2019
#010: The One Where We Discuss Common SEO Issues
In this episode, Sarah and Hannah go into depth about common SEO issues. So, when things are happening which you probably aren't aware of but are causing issues with traffic coming to your website. This weeks forfeit involves a plant-pot... need we say more...?
February 3, 2019
#009: The One Where We Sound Like Disgruntled SEO Folk
In this episode, Sarah and Hannah discuss times when you should get your SEO professional involved and why it's so important for the success of your website and ranking. Also, this week the forfeit is the dreaded plank, but who will be the victim?
January 27, 2019
#008: The One Where We Talk About Link Building
In this episode, Sarah and Hannah talk about link building, discussing everything from the differences between good and bad links to real life examples of how to actually acquire them for your website. Oh and who do you reckon ends up doing the forfeit, which this week is press ups. Is your money on Sarah or Hannah?
January 20, 2019
#007: The One Where We Discuss Where To Begin With SEO
In this episode, we discuss where to begin with SEO, as there is so much that can be done. For example, should you start with link building or focus on the content side of things? Oh and guess who ends up doing power lunges as a forfeit...?
January 13, 2019
#006: The One Where We Discuss SEO Trends in 2019
In this episode, Hannah and Sarah discuss SEO trends for 2019. Are links still important? What is the importance of E.A.T? Is site speed all that? It's also time to get sassy, as Sarah steals something from Google (which makes a change)...
January 2, 2019
#005: The One Where We Discuss Google Penalties
In this episode, we discuss Google penalties including what to do when your website has been hit by one. We have also managed to get ourselves a special guest! Dom Bryce who is the Search Manager at MHR and specialises in the technical side of SEO.
December 18, 2018
#004: The One Where We Discuss Our Favourite SEO Tools
In this episode, we discuss what our favourite SEO tools are and why, including both free and paid ones! Also, Sarah and Hannah discuss whether Sebastian or Jeremy is a better name for a reindeer...
December 10, 2018
#003: The One Where We Decide If Wix Is Evil Or Not
In this episode, we discuss Wix websites. They used to get a bad rep as there was a number of factors that made them a nightmare for SEO. However, is this still the case today? Oh, and also who do you think ends up doing this weeks forfeit? Go on, take a guess...
December 3, 2018
#002: The One Where Sarah Is Asked A Very Important Question...
In this episode, we talk about what to do with pages that are un-preforming in search engines. Do you move it or do you improve it? Oh, and also Sarah is asked a very important question and her reaction is, well, priceless...
November 27, 2018
#001: The One Where Hannah Rants About Content
In this episode, we talk about everything to do with optimising content for search engines, including the do's and don'ts. Oh, and also Hannah rants about a supposedly optimised blog she's received from a third party and why it's so pants.
November 19, 2018
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