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The SEO SAS Podcast

The SEO SAS Podcast

By Sarah & Hannah
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!
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The One Where We Chat About How To Create Content for SEO And PR With Jess Peace
In this week's episode, content strategist Jess Peace from Rise at Seven talks to the ladies about the art of storytelling and how it doesn't need to be compromised for a piece of content to work for SEO or for it to do well in terms of PR.  There are tonnes of people out there who can write well, there are great PR's and there are SEO'ers who are renowned for what they do. But what if we could create content that improves rankings and CRO, that helps to build links and land placements, and that users WANT to read because they are being educated or entertained and are resonating with that content? People often say that you can't have it all but, in terms of content marketing, Jess strongly believe that you can.  Resources Digital PR Examples Content King Can you spot the fake headline?
January 26, 2020
The One Where We Chat Small Budget SEO With Helen Pollitt
This week we have the lovely and knowledgeable Helen Pollitt on the show discussing how SEO can be done with limited (or in some cases no) budget and resource. Yes it can be done. Helen also chats about how SEO 'best practice' can sometimes get in the way of success. Of course there is a feature and this week Sarah is the quiz master. Can you do better than Helen? Only one way to find out... Resources/links from the episode Google Analytics Search Engine Journal Website Monitoring Moz White Board Friday Screaming Frog
January 19, 2020
The One Where We Go Through All The SEO Jargon
When it comes to SEO there is a lot of jargon that gets thrown around. If you are new to the industry, all this jargon can make things seem more complicated than they need to be. Don't worry, we've got your back, as in this week's episode we go through all the jargon and explain what it means. Covering everything from .htaccess Files to Latent Semantic Indexing (LSI) and Page Rank to Status Codes. After this episode you'll no longer fear the jargon. Wave goodbye to those conversations where you feel like you're nodding along but inside thinking "what the f*ck?"
January 12, 2020
The One Where We Discuss Crawl Budget & Why It Is So Important
This week, Hannah and Sarah discuss what crawl budget is, why it is so important for SEO and what you can do to maximise it.  They cover everything from how to tell Google which pages to crawl to how you can make sure Google indexes and crawls new content. How will you fair with this week's feature? Will you beat Sarah? Links to resources discussed in the podcast: What Crawl Budget Means for Googlebot Submit URLs to Google Google Analytics Google Search Console Pingdom Google Lighthouse
December 22, 2019
The One Where We Chat Local SEO With Claire Carlile
In this week's episode, Sarah discusses all things local SEO and marketing with the lovely Claire Carlile, whose passion is working with small businesses to make the most out of digital marketing opportunities, with SEO and local SEO being her particular areas of expertise. Sarah and Claire chew the fat on what businesses should be doing to make the most out of local digital marketing opportunities and also discuss the results from research carried out before the podcast, where we asked those in the industries about the day-to-day realities of marketing local businesses. Of course there is a forfeit where Claire UK geography and local cuisine knowledge is put the test. How will she do? Links to resources discussed in the podcast: Claire's big list of local SEO resources Mobile Moxie The Expert's Guide to Local SEO - SPECIAL OFFER: Use code CLAIRE15 for 15% off the price of the guide. GMB community forum GMB Product Experts (follow these people and read their stuff!)
December 15, 2019
The One Where We Discuss Keywords & Intent
This week the girls discuss why thinking about intent is important when writing content and how it can help you to rank successfully in search engines such as Google. In the words of Rand Fishkin (Founder of Moz), "Educate before you convert and find ways to filter for not right customers." There is of course a feature and this time we find out how good Hannah is at deceiving Sarah and our listeners...
December 08, 2019
The One Where We Talk About Blocking Website Pages From Google
There will be times when you need to block Google from crawling and indexing a page. For example you may have a thank you page to track conversions but you don't want people to come across this page when searching on Google. There are different ways that you can do this, in this episode Hannah and Sarah discuss all the possible ways and which is the best option. Of course there is a feature in this episode, will you do better than Sarah? Only one way to find out... Links to resources discussed in this episode: Google Search Console Yoast Wordpress
December 01, 2019
The One Where We Chat To Paul Casey About Strategy & SEO
This week, Sarah interviews the lovely Mancunian, Paul Casey who is the Head Of Digital Strategy at Seventy7 based in Manchester. They discuss all things relating to SEO and strategy, the Darcey Bussell sh*t sandwich, leaky buckets, roller derby etc. Of course there is a feature and Paul gets tested whether or not he is a true Mancunian or not...
November 24, 2019
The One Where We Discuss The Importance Of Competitor Research & SEO
Why is competitor research important when it comes to SEO? What's the best way to conduct this type of research? Is there a particular tool? This is all discussed in the week's episode of SEO SAS. Sarah was in charge of the feature for this episode, we wonder what she will have Hannah doing? Only one way to find out...
November 17, 2019
The One Where We Chat About The Best & Worst Things About SEO
Like any job, if you work in the SEO industry you will have ups and downs. During this episode, Hannah and Sarah discuss the best and worst things about being an SEO professional.  Maybe you're toying with the idea of getting into SEO, you are already in the industry or you hire an external person to look after your SEO, everyone can get something from listening to the week's episode. What is the worst job you can think of? The absolute worst? Well, it just so happens that Hannah has found the worst jobs in the world (thanks to a blog on Indeed) but in this week's feature has also thrown in some red herrings... can Sarah pick out the false jobs? How will you do?
November 10, 2019
The One Where They Share SEO Analogies
If you are a frequent listener of SEO SAS, you'll know that Hannah bloody loves a good analogy. We even renamed the term 'han-analogy'. A loyal listener picked up on this and gave us their analogy about SEO. It was so good that we decided to dedicate a whole episode to analogies asking the SEO community to share theirs. As ever there is a feature, wonder how well you will do?
November 03, 2019
The One Where We Discuss Long Versus Short Content (what's better for SEO?)
In this episode the girls get involved with the age old debate about whether long or short content is better for SEO. Should you get hung up on word count and length or are there more important factors to consider when writing content that you want to rank in search engines. This week's feature also has a very funny forfeit, which one of the girls totally knocks out of the park... you'll have to listen to find out what we mean!
October 27, 2019
The One Where We Discuss Google's Starmageddon
In this episode the girls discuss one of the more recent Google algorithm updates Starmageddon and how it has affected product and business reviews. They also discuss reviews in general and why they are important for SEO. In this week's feature we also find out how bloomin' good Hannah is at making up names for fake businesses... wonder how many you get wrong/right.
October 20, 2019
The One Where They Talk About Sexy AF Link Building Campaigns With Carrie Rose
After both watching Carrie Rose flipping ace her talk, ‘How to get sexy AF PR to land sexy AF links no matter your budget or brand’ at Brighton SEO, the girls knew they just had to get her on the podcast and she agreed! Listen to this episode to get tips on link building, how to get journalists attention, whether relevancy works, what to measure etc. There’s also quite a lot of laughing… Also with this week’s feature, you get to learn a lot about the girls… possibly a little too much…
October 13, 2019
The One Where We Discuss If Google Can Be Trusted Or Not
Data, privacy and how much control we have over them are hot topics at the moment. Big companies are always coming into the spotlight relating to issues around these topics. So begs the question, can we trust Google? What data do they have on us? Do we have a choice anyway? This is all discussed on this week's episode. Also, this time the feature is based around shocking Google facts, wonder how many you will get right? More importantly, how shocked will you be?
October 06, 2019
The One Where We Chat To Alexandre Sigoigne From Myposeo
In this week's episode they invite Alexandre Sigoigne on the show who created SEO analytics tool Myposeo. They discuss many things including what's working in SEO, how competitor analysis can help with creating a strategy, what you can do with Myposeo, how the tool came about etc. The forfeit includes one of them having to sing, we apologise in advance...
September 29, 2019
The One Where They Debate Whether Keywords Are Important Or Not For SEO
You may be reading the title of this podcast and be thinking, duh, of course keywords are important for SEO. Well some SEO professionals would disagree and say that SEO is about alot more than keywords. Google after all is a lot more intelligent and sophisticated these days when it comes to ranking pages. Due to this topic being so debated, Sarah decided to do research and wrote a blog all about whether keywords are important or not in 2019. Hannah in this week's podcast, interviews Sarah (I know, weird right, they usually interview people together...) about the blog and what she found out. Also, of course there is a feature (it wouldn't be a SEO SAS podcast episode without one), this week you can join in. See if you can beat Sarah, it's about words so you probably will!
September 22, 2019
The One Where We Chat To Mae-Lei King About Page Speed
Mae-Lei King, SEO Account Executive at Croud, joins Hannah and Sarah on the podcast to talk about why page speed is so important when it comes to SEO, discussing the do's and don'ts, best tools, industry stats etc. Hannah puts Mae-Lei and Sarah head to head in this weeks forfeit and tests their knowledge about the fastest animals on the planet. Did you know the fastest animal is Sarah's dog... no we joke of course it is a falcon.  *Disclaimer* - our podcasts usually have a better sound quality but because of an office move we don't have access to our usual equipment. The quality of the content isn't affected though ;)
September 15, 2019
The One Where We Chat To Jo Walters From Brighton SEO
With Brighton SEO just around the corner, the girls chat to the lovely Jo Walters who helps to organise one of the UK's most popular and attended SEO event. They discuss previous events, the controversial grilling of John Mueller, speakers, what goes on behind the scenes, things to look forward to this September plus much, much more. Hannah also has a fun feature up her sleeve, putting Sarah and Jo head to head with a forfeit in store for the loser... *Disclaimer* - our podcasts usually have a better sound quality but because of an office move we don't have access to our usual equipment. The quality of the content isn't affected though ;)
September 08, 2019
The One Where We Discuss Brand & SEO
This week the girls talk about how important SEO is for not only marketing strategy and marketing campaigns but also your brand and awareness. They will also cover how to measure brand SEO success and how it's not always the b-all and end-all.  The episode ends with Sarah putting Hannah on the spot and testing her brand tagline knowledge... wonder how many you will get right?
September 01, 2019
The One Where We Discuss Website Migrations & SEO
It's not just birds that migrate, in this episode the girls discuss website migrations and give you a checklist to help ensure that you don't end up with an SEO nightmare on your hands. As you probably guessed from the tenuous link at the start of the episode description, yes Sarah wrote it, but also the feature (which is everyone's favourite) is bird and migration related... We know you can't wait! ;)
August 25, 2019
The One Where We Debate UX And Page Speed
In this episode the ladies discuss Sarah's hatred of cheese, sweet and savoury pies, user experience (UX), what role page speed plays in SEO and whether it affects rankings or not. All the very important things of course. Like always there is a feature, an SEO SAS podcast wouldn't be the same without one, who do we think ends up being the loser? You'll have to listen to find out...
August 18, 2019
The One Where We Chat To Sophie Coley About Search Listening
In this episode the girls chat to the lovely Sophie Coley from Propellernet about 'Search Listening' and how the SEO industry are too hung up on words that get entered into Google's search box, rather than focusing on the people (audience) who are typing them, and why this is a problem. She also discusses her book, 'Audience Insight In The Age Of Google' (which she offers a special discount for), how to get the most out of the tool Answer The Public, her talk at Search Leeds plus much more.  This weeks feature also has a very embarrassing forfeit... we wonder who will fall victim? Are your bets on the girls or Sophie?
August 04, 2019
The One Where We Debate SEO And Social Media
Does Social Media have an impact on SEO? This is always one of those ongoing debates in the SEO industry. Sarah and Hannah look at the facts and discuss their thoughts and opinions on the matter. Also, this weeks forfeit involves the loser posting something random and embarrassing on Facebook... who do we reckon it is this week?
July 21, 2019
The One Where We Talk About Link Building Tactics
Link building will always be an important part of SEO, no matter what anyone says. In this episode, Hannah and Sarah discuss ideas of how you can build external links pointing to your website. We also find out about Sarah's hatred for a popular TV show and this weeks feature has a horrendous forfeit...
July 14, 2019
The One Where We Chat With Becky Simms From Reflect Digital
This week the girls chat with Becky Simms from Reflect Digital. They cover a lot of different topics including her hatred of mushrooms, what its like running an agency, whats working in digital marketing, SEO, gamification etc. They also put her through her paces, as no guest is safe from doing some sort of silly quiz...
July 07, 2019
The One Where We Share What We Learnt At Search Leeds
In this episode, Sarah shares with Hannah and the listeners what she learnt from attending Search Leeds, which is a conference all about search and digital marketing. They discuss how to be creative, why most SEO audits are s**t, search listening, Google's data studio plus much more. They even touch on machine learning...  This weeks feature will also make you giggle and question whether or not oxygen was invented... bet you're intrigued now?!
June 30, 2019
#024: The One Where We Discuss What Makes Someone Good At SEO
Pretty much says what it is on the tin. In this episode Sarah and Hannah discuss what makes someone good at SEO. Is it knowledge? Willingness to learn? Attending conferences? Listen to find out. Also, seeing as it's only the second time using the new fancy equipment and Sarah is still obsessed with the sounds, it's no surprise that the forfeit of this weeks challenge involves them... 
June 24, 2019
#023: The One Where We Debunk SEO Myths
Everyone has an opinion about SEO and what works well and doesn't work so well. With so many opinions floating around, there is no surprise that there are a few myths too. In this episode, Hannah and Sarah set out to debunk some of these myths. Clearing up somethings once and for all.  Also, this weeks feature is a funny one... Seriously, Hannah about wets herself at one point. Bet we have your attention.
June 16, 2019
#022: The One Where We Discuss Screaming Frog
One of Hannah and Sarah's favourite SEO tools is website crawler screaming frog. Why? Well, it's awesome and even with the free version there's still so much you can do. Find out what by listening to this weeks podcast. Oh and obviously, the feature this week is to do with frogs...
May 25, 2019
#021: The One Where We Talk About E-A-T and Google.
This week the girls talk about E-A-T. No, the thought of food has not got the better of them... Google bought out a core algorithm update in August last year (2018) which was coined the MEDIC update, this was followed by another core update in March this year (2019) called Florida 2. Following these updates, Google has said that websites need to focus on expertise, authorities and trustworthiness (E-A-T). Of course there is a feature and a ridiculous forfeit... which gets a tad hazardous... Listen to find out how!
May 19, 2019
#020: The One Where We Decide If Wordpress Is Good Or Not For SEO
With 27% of the internet being powered by Wordpress, it's safe to say that it's the go to content management system (CMS) for people wanting to create a website.  In this episode Sarah and Hannah discuss whether or not Wordpress is good or not for SEO, looking at both the pros and cons when building a website. Also, this week Sarah is in charge of the feature and forfeit... who knows what she will have in store!
May 12, 2019
#019: The One Where We Discuss The Core Algorithm Update 2019
In the episode Hannah and Sarah give you an action plan for tackling Google's core algorithm update which happened in March. Have a listen to find out what the update focused on, how to check if your website has been impacted negatively and what you can do about it. Also this week the feature gets a tad on the weird side... not so much the actual 'challenge' but more so the forfeit...
April 29, 2019
#018: The One Where We Reminisce About Brighton SEO
Hannah and Sarah reminisce about Brighton SEO, giving a brief overview of their favourite talks and speakers and what they took away from the conference. They also managed to convince a handful of speakers and the founder of Brighton SEO (Kelvin Newman) to give their top SEO tips, which they share during this episode. How good is your knowledge about Brighton? Hannah also puts Sarah's knowledge about Brighton to the test. We wonder how well you do, you can guess how well Sarah does!
April 22, 2019
#017: The One Where We Get Inside Google's Brain (or try at least)
In this episode the ladies try to get inside Google's brain and discuss rank brain and neural matching.  Yes, this one gets slightly technical as we touch on AI and machine learning... but we promise that we will make it fun and interesting.  There's also a special offer only for listeners, so if you like attending marketing conferences make sure to give this episode a listen!
April 10, 2019
#016: The One Where We Discuss All Things Brighton SEO
Seeing as it's just around the corner, we thought we would discuss Brighton SEO. It is a pretty awesome conference after all. Sarah and Hannah go through the speakers and topics, what to expect from the day and how you can make the most out of the event. If anything, just listen to hear Sarah failing hard at pronouncing people's names. The struggle is real!
April 02, 2019
#015: The One Where Sarah Can't Pronounce Canonical
Yes, in this episode Sarah and Hannah get a tad on the technical side and discuss all things canonicals... a lot of the time Hannah has to correct how Sarah pronounces the word, but she finally gets there in the end. At the end of the episode we hope you come away feeling more confident about how to use canonicals and why they sometimes don't work, you'll definitely know how to say and spell it! 😉
March 18, 2019
#014: The One Where We Debate Whether DA Is All That?
This week, Hannah and Sarah discuss ways in which Moz's Domain Authority (DA), which has become an industry staple for reporting on link building efforts, can be both helpful yet hurtful. Yes, bit of a controversial episode folks... if you like that kinda thing! ;) In the episode we also talk about Moz's newly launched DA 2.0, which brings more accurate predictions of search performance. For more information follow this link:
March 11, 2019
#013: The One Where We Do A Live SEO Audit
In this episode, Sarah and Hannah invite local business owner David Garvin from 3DG Design to do a live SEO audit of his website. They look at all the technical aspects, looking at missed opportunities and ways that he can improve his rankings in search engines results. Oh yeah... and the forfeits just keep getting weirder and weirder... this week involves animal noises. Hungry goats and disgruntled pandas, need we say more?
March 04, 2019
#012: The One Where We Discuss Common Issues With E-Commerce And SEO
Somehow, Sarah and Hannah have managed to persuade yet another guest to join the podcast madness. This week, Ian Lockwood (Director at Boom Marketing) discusses common issues with E-Commerce and SEO, and what can be done about them e.g. discontinued products, internal linking etc. Also, the forfeits just keep getting weirder and weirder... beatboxing is involved this time...
February 17, 2019
#011: The One Where We Discuss Common SEO Mistakes
SEO mistakes are very easy to make. Even those of us who are experienced make them. In this episode, Sarah and Hannah discuss the most common mistakes and errors made, why they are common and how to avoid them. Also, the forfeit this time around gets weird. Yeah, operatics are involved...
February 10, 2019
#010: The One Where We Discuss Common SEO Issues
In this episode, Sarah and Hannah go into depth about common SEO issues. So, when things are happening which you probably aren't aware of but are causing issues with traffic coming to your website. This weeks forfeit involves a plant-pot... need we say more...?
February 03, 2019
#009: The One Where We Sound Like Disgruntled SEO Folk
In this episode, Sarah and Hannah discuss times when you should get your SEO professional involved and why it's so important for the success of your website and ranking. Also, this week the forfeit is the dreaded plank, but who will be the victim?
January 27, 2019
#008: The One Where We Talk About Link Building
In this episode, Sarah and Hannah talk about link building, discussing everything from the differences between good and bad links to real life examples of how to actually acquire them for your website. Oh and who do you reckon ends up doing the forfeit, which this week is press ups. Is your money on Sarah or Hannah?
January 20, 2019
#007: The One Where We Discuss Where To Begin With SEO
In this episode, we discuss where to begin with SEO, as there is so much that can be done. For example, should you start with link building or focus on the content side of things? Oh and guess who ends up doing power lunges as a forfeit...?
January 13, 2019
#006: The One Where We Discuss SEO Trends in 2019
In this episode, Hannah and Sarah discuss SEO trends for 2019. Are links still important? What is the importance of E.A.T? Is site speed all that? It's also time to get sassy, as Sarah steals something from Google (which makes a change)...
January 02, 2019
#005: The One Where We Discuss Google Penalties
In this episode, we discuss Google penalties including what to do when your website has been hit by one. We have also managed to get ourselves a special guest! Dom Bryce who is the Search Manager at MHR and specialises in the technical side of SEO.
December 18, 2018
#004: The One Where We Discuss Our Favourite SEO Tools
In this episode, we discuss what our favourite SEO tools are and why, including both free and paid ones! Also, Sarah and Hannah discuss whether Sebastian or Jeremy is a better name for a reindeer...
December 10, 2018
#003: The One Where We Decide If Wix Is Evil Or Not
In this episode, we discuss Wix websites. They used to get a bad rep as there was a number of factors that made them a nightmare for SEO. However, is this still the case today? Oh, and also who do you think ends up doing this weeks forfeit? Go on, take a guess...
December 03, 2018
#002: The One Where Sarah Is Asked A Very Important Question...
In this episode, we talk about what to do with pages that are un-preforming in search engines. Do you move it or do you improve it? Oh, and also Sarah is asked a very important question and her reaction is, well, priceless...
November 27, 2018
#001: The One Where Hannah Rants About Content
In this episode, we talk about everything to do with optimising content for search engines, including the do's and don'ts. Oh, and also Hannah rants about a supposedly optimised blog she's received from a third party and why it's so pants.
November 19, 2018