Skip to main content
She's On Her Toes: Getting Ahead in the Business of Fitness

She's On Her Toes: Getting Ahead in the Business of Fitness

By Carolyn Hern
A real-life look at what it takes to own and operate a boutique fitness studio. We'll share what it's really like running a business--exciting things like creating more value for clients and less exciting things, like keeping the toilet from backing up each week. You know, all the stuff they don't teach you in business school.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo


Castbox Logo


Google Podcasts Logo

Google Podcasts

Overcast Logo


Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


Stitcher Logo


Episode 35: Plan a Whole Year’s Worth of Amazing Events
This year is coming to a close and it’s time to start planning what you want from your business in 2019.  But where to start?  For the next 4 episodes, we’ll discuss how we plan for our next year of business including, how to create a marketing calendar, budget, mine our existing list, and set goals.  No matter what happened in 2018, the best thing you can do for your business is create a plan that drives sales and improves systems for the next year. Today, we’ll talk about planning a whole year’s worth of amazing events and how we create our marketing calendar. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills here:
December 4, 2018
Episode 34: Drop Culture ... Is it sustainable?
There's something happening in the retail world and it's becoming more noticeable ... "the drop."  This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning.  The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer.  Whew.  That's a lot of fancy business words. In short, this Drop Culture, has been around for a long, long time.  And we're seeing more and more of this type of strategy and marketing because ... it works.  In fact, pairing the Drop Culture with today's advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients. But can "the drop" work for every business?  Is it sustainable?  Listen to the podcast to hear our thoughts and how we've used "the drop" to drive revenue. Follow me on Instagram and see what I'm working on in my business each day @shesonhertoes I'm super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.
November 27, 2018
Episode 33: How to hire an amazing manager ... or 2
I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck. It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business. Wish you had an amazing manager? Stop wishing and start acting! Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager. Check out more including the show notes and the How to Hire An Amazing Manager Cheat Sheet at Want to create a hiring process tailored for you business? Want to attract top candidates and find only the right people to work in your business? Check out my course, How to Hire A Rock Star Team. Simply use this link:
November 13, 2018
Episode 32: Seven Habits of Highly Effective Women
Back in the stone ages … 1989, Stephen Covey wrote a book called, The Seven Habits of Highly Effective People, and it had a profound impact on the world, selling 25 million copies in 40 different languages worldwide. Covey coined the idea of having an abundance mentality, which means you believe there’s always enough resources, ideas, or paths to success for everyone. Success and abundance will never run out or become scarce. What are these 7 habits? Here’s the cliff notes if you haven’t read the book yet … 1. Be proactive- achieve extraordinary results by consistently executing with resourcefulness and initiative to break through barriers 2. Begin with the end in mind- develop an outcome-oriented mindset in every activity you engage in 3. Put first things first- eliminate energy and time-wasting tendencies by focusing and executing on your team’s wildly important goals with a weekly planning 4. Think win-win- lead teams that are motivated to perform superbly through shared expectation and accountability process 5. Seek first to understand, then be understood- create an atmosphere of helpful give-and-take by taking time to fully understand issues, and give candid and accurate feedback 6. Synergize- use teamwork to achieve your goals 7. Sharpen the saw- continuous improvement But back when this book was written … about 29 years ago … it was really meant for men in business. Totally fine. But what are the 7 habits of highly effective women today? Get the show notes at Follow me on Instagram @shesonhertoes
November 6, 2018
Episode 31: Life Hacks Are Lame. Just Live Smart.
I’m sorry, but when I hear the term “life hack” it makes me want to hit my head against the wall. Has life become so difficult that we need to “hack” it to make it through the day? Whatever happened to making smart choices or educated decisions as we navigate our lives? When did we start ignoring wisdom and think that we can “hack” our way through problem-solving like we’re computers or robots? But the thing that really bugs me about these so-called “life hacks” is that they offer a false sense of security. Use this hack and … you’ve got it. No worries. You’ve hacked it! Sorry, that’s not how life or business work. There isn’t a prescribed way to go about anything. Every problem requires a unique solution. And making mistakes often leads to big success. Today we’ll be talking about how life hacks will rob both you and your business of actually making good decisions. Check out the website And follow me on Instagram @shesonhertoes Did you know I wrote a book? It's called She's On Her Toes: How I Started a Business, Expanded It, Almost Lost It, And Got Back on My Toes. Find it on Amazon.
October 30, 2018
Episode 30: Finding Your Power
We’re starting a new series and each month, we’ll have an in-depth conversation about a particular word that resonates with the business of fitness and a new ad campaign that our studios are participating in. This month we’ll talk about the word “power” and “feeling powerful.” What does that mean to you? How do you get to a point of being so on your game that you can’t be stopped? Can't get enough She's On Her Toes, visit our website Check me out on Instagram @shesonhertoes Learn more about my course, How to Hire A Rock Star Team:
October 23, 2018
Episode 29: Fitness Snacking Strategies
In the business of fitness, there is a segment of the population that loves to take classes across studios and across workouts. They love a little bit of everything. In the industry, we say they “snack.” Some people will never want to commit to a full-blown membership to your studio. They’ll always be sampling what’s available to them and keep taking classes across the boutique fitness spectrum. And that’s ok. Sometimes in business you have to adapt to your environment as trends evolve and the needs of your clients change. Today, we’ll be talking about these so-called “snackers” who are an important part of your studio’s community. Check out more at Follow me on Instagram @shesonhertoes
October 16, 2018
Episode 28: What's in your gym bag?
In today’s busy world, it’s difficult to distinguish between a woman’s work bag, going out bag, and gym bag. Gym bags are becoming increasingly more functional and chic because frankly, we’re leaving the house and needing them to take us throughout the whole day. Some gym bags have spots for computers and tablets in addition to wet bags, and water bottle holders. Today’s active woman needs one bag for everything and we’ll be talking about what we put in our gym bags to take us from dawn until dusk. Follow me on Instagram @shesonhertoes Check out the website
October 9, 2018
Episode 27: Making decisions with numbers rather than emotions
When you own or manage a business, it’s easy to get emotionally involved. I mean, it’s your baby. And we all know that it’s important to be passionate about running and promoting your business. But … making decisions based on emotions can really be a business killer. Financial and marketing decisions should be based on the cold hard facts. Like actual numbers. That you track on a continual basis. Say what?! I have to do math. Oh yeah. Today we’ll talk about the importance of tracking your business’ performance. We’ll share what we track and why. And how we use that information to make important decisions on where our business will go. To make it simple, I’ll share the exact spread sheet that I use for my tracking data in the studios as well as how I’ve set up my Quickbooks expenses to track our spending at-a-glance. Click here to download and use in your own business: Follow me on Instagram @shesonhertoes
October 2, 2018
Episode 26: What we’ve learned from 6 months of podcasting
It’s important to celebrate your milestones in business. And today marks our first six months of podcasting. We’ll spare you the chalkboard out in the front yard pic. Or maybe since we’re only 6 months, we’d be all curled up on a blanket with our chalkboard. Haha! But seriously, we’ve learned quite a bit from talking each week. Hopefully you have too! Instead of sharing about what’s working in our business or teaching you something amazing, today we’ll talk about what we’ve learned from each other and from you during these six months of podcasting. Check out the show notes on Follow me on Instagram @shesonhertoes
September 25, 2018
Episode 25: How do you know if it's a successful day?
This is not your father’s success. In today’s business world, and especially in the business of fitness, success is not defined as climbing a corporate ladder and getting a gold watch at the end of your career. Today, it’s more about fulfillment of a mission, achieving at work and at home, and continuous learning or personal growth. So, how do you know if it’s a successful day? Can you even track progress with these more conceptual daily goals? We’ll talk about how we define success running two fitness studios and how we keep at it even if things don’t seem to be going the way we want. Check out the show notes at Follow me on Instagram @shesonhertoes Check out my courses, 5 Days to Time Freedom, and How to Hire A Rockstar Team here:
September 18, 2018
Episode 24: How to Save HOURS on Instagram
We all know that Social Media platforms are a great way to get your business’ message out into the world. I mean, if you really think about it, it’s a f-ing amazing way to get your message out because you’re in complete control of the conversation. Your message won’t get misstated, deleted, or watered down. If you’re like us, there’s never enough time in the day to post—not to mention the rabbit hole of clicking and liking that can eat away at your valuable time. Sometimes you have the perfect picture, but writer’s block takes over the instant you have time to post. Ugh, the struggle is real. But … it doesn’t have to be. Today we’re going super-practical and talking about some tools we’ve been using to batch our posts thus saving HOURS on Instagram and Facebook. Find links to all the apps and tools we talked about here: Check out my courses here:
September 11, 2018
Episode 23: What Really Happened While I Was on Vacation?
If you've been following the podcast, you'll remember in Episode 21: How Will My Team Manage Without Me?, that I recently went on a trip to Australia for almost 3 weeks. We promised a follow-up of what really happened--and there was a lot to talk about, so we recorded the conversation in today's podcast. While I was gone, my managers, Emily and Christina, had to manage the studios, create our August sales goals, keep the team motivated, and ... hire a new employee. They did all this without me! How did they do it? Since we already had a hiring process in place, it wasn't difficult for them to follow it and find success hiring someone. Creating systems for your business is really important and this scenario clearly demonstrates why. If you went out of town on an epic vacation and needed to hire someone while you were one, could your team do it? Do you have a hiring process in place? Check out my course, How to Hire a Rock Star Team here:
September 4, 2018
Episode 22: What's your skincare routine? We Tell All.
When you’re in a very public profession—teaching class to over one hundred clients each day—you have to have a little confidence. And it’s much easier to be confident when your skin looks great. We get asked all the time … What is your skincare routine? What do you use on your face? What makeup do you use? What mascara? Today we tell all. But let’s be crystal clear. The reason we all have amazing skin is because we eat really well. This is a nutrition discussion disguised as a skincare tell-all. So, if you’re not interested in listening to why eating clean is the way to amazing skin, we’re totally cool with you not listening. But then you’d miss my recommendation for what is literally the best mascara on the planet. Check out all our recommendations and favorite products at Follow me on Instagram @shesonhertoes Get to your ideal day by checking out my courses:
August 28, 2018
Episode 21: How Will My Team Manage Without Me?
When you own a business, it can seem really difficult, to take vacation. The only way you can take that much-needed time off, is to hire a great team to run your business for you. That’s our message on this podcast. Hiring a team of trusted, capable employees is a big deal. Not because it’s difficult to find good people, but because it’s the difference between being happy and fulfilled in your business and wanting to give it all up and go back to working in corporate America. But as entrepreneurs, working for yourself and being your own boss, should be a source of pride and joy, not anger and bitterness. Your business should be the gateway to incredible life experiences including, really cool trips. At the time of this recording, I’m getting ready to travel to Australia. Am I worried about things falling apart in my business while I’m gone? Nope. Want to learn how? How to Hire A Rock Star Team:
August 21, 2018
Episode 20: What are the three New Workplace Truths?
Let’s face it. Business has evolved A LOT since career women wore suits with shoulder pads, carried bulky briefcases, and sported white sneakers with nylons rushing to the office. The Internet, smart casual, and side hustles have changed the way we do business. What is smart casual or snappy casual, anyway? Talk about confusing. Glad we just wear leggings to the studio. But I digress … In what we’re calling the New Workplace, there are some fundamental truths that apply to all businesses big and small. 1. Consumers shop where there’s community, rather than cash registers 2. Traditional marketing is DEAD 3. Those who influence and manage teams will find workplace success Today’s conversation will discuss these three things and why businesses that focus on these truths will thrive. More on the website And click here for my courses 5 Days to Time Freedom and How to Hire A Rock Star Team:
August 14, 2018
Episode 19: Why I'd Rather Be Brave Than Perfect
I’m really struggling. My life is pretty much weathering one crisis into the next. There is always a problem in my business. Always something that needs to be fixed. Sometimes I let dishes pile up in my sink. Sometimes I vacuum up enough hair in my house to make another dog. I wish I could eat salad for lunch, but I just can’t. I like sandwiches. With bread. I will never live up to my inner critic about teaching Pure Barre classes. And I’m ok with that. Why? Because I’d rather be brave than perfect. I’d rather be doing something rather than nothing because I’m paralyzed with fear. Moving forward is better than standing still—in business and in life. Women today seem to value the appearance of perfection above being real. Making mistakes is taboo. Admitting that you make mistakes and don’t have all the answers is self-destruction in many social circles. Other women will look down on you. You’ll be judged. Well, f*ck that! Here’s a newsflash … nobody’s perfect.
August 7, 2018
Episode 18: What's it like taking your first Pure Barre class? We share our stories.
Everyone in the Pure Barre world has their “first class” story. It usually includes the following: You walked into the studio. Didn’t know anyone. Thought class couldn’t be “that” hard. Was in shell-shock during what the teacher claimed was the “warmup.” Felt like a complete idiot with arms and legs flailing while everyone else seemed to anticipate the next move. Finished class, red-faced, wrecked, and hardly able to hobble out to your car. Meanwhile, everyone else smiled, glistened, and looked fabulous as they effortlessly moved onto the next part of their day. But … you still came back to your second class because deep down you couldn’t let Pure Barre defeat you. You knew you’d be better at it the next class … and the next class … and the class after that. Today, we tell all about when we took our first Pure Barre classes ... and you might be surprised at what we thought. Check out more on the website Follow me on Instagram @shesonhertoes
July 31, 2018
Episode 17: Is it possible to find more time each day? Part 2
Last week, we talked about how doing lots of things, doesn't necessarily mean your business is benefiting. In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others. This week, we finish the conversation--we talked so much that we split the episode into two parts--by talking more about how to delegate effectively. We even share some of our delegating fails, what we learned, and why we'll never repeat those mistakes again. And finally, we share how we create our ideal day--the ultimate goal of the 5 Days to Time Freedom course. What would your ideal day look like? Get to your ideal day by checking out the course: Check out the website: Follow me on Instagram @shesonhertoes
July 24, 2018
Episode 16: Is it possible to find more time each day? Part 1
Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Are you on the verge of massive burnout? #beenthere Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward. What do I mean by that? Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting. In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others. Yep. It’s time to take a cold, hard look at how you can find time freedom. I’ve created a new course called 5 Days to Time Freedom. In as little as 5 days and you’ll determine where your time is being spent to help you take your business to the next level. Check out the course: Check out the website:
July 17, 2018
Episode 15: How do you manage a team in the Gig Economy?
We’ve all heard about gigs and side hustles. But what does the Gig Economy mean for your business. If most of your employees are part-time, or have multiple jobs, how does that change the way you manage them and find success in your business? The Gig Economy goes beyond driving for Uber and Lyft. With opportunities for your employees to sell multi-level marketing products via Facebook, influencer blogging, and a plethora of part-time openings in brick-and-mortar stores, it’s likely that many of your employees won’t just be working for you. The Bureau of Labor Statistics estimates that “gig” workers represent approximately 34% of today’s workforce and by 2020, that number will increase substantially to 43%. In this episode, we’ll discuss the opportunities and challenges that “gig” workers bring to your business and how you can effectively manage this workforce. Check us out at or on Instagram @shesonhertoes
July 10, 2018
Episode 14: Ask Carolyn Anything
What if you could find out what your boss is really thinking? Yikes! Too scary?! This week, the tables are turned and Emily and Christina will be asking me all the questions ... including what I did before opening my Pure Barre studios, what I'm most proud of accomplishing in my business, and which one of them is my favorite manager. Just kidding! But I did share something that I really didn't want to reveal. What is it? You'll have to listen to find out! This week's episode is sponsored by my online courses. If you are ready to hire a team and create a hiring process tailored for your business, then check out How To Hire A Rockstar Team, which walks you step-by-step through the exact same hiring process that I use. So, I know it works! And ... I just created a course, 5 Days to Time Freedom. If you find yourself saying "I never have enough time" or "Where is all my time going", then this course is for you! Find out more here:
July 3, 2018
Episode 13: The Power of Saying No
So, how’s it going? How are you? I’m so busy! I’ve been so busy, it’s just insane. And so starts the beginning of just about every conversation in today’s modern age. And … it’s so f-ing boring, sometimes I can’t even stand it. Why are we sooo busy? Are we actually doing more … or are we overscheduled and overworked with the wrong things, we don’t have any time to get anything important done? I’m going to go out on a limb and say most of this “business” is more about doing the wrong things than prioritizing what’s most important. And frankly, that’s sad. When was the last time you said “No” to someone? Why is saying “No” so hard? The big problem with refusing to say “No” to things you don’t have time for, or don’t want to do, is that they take a huge toll on the remaining time you have for the things you need … and like to do. The lesson here is the more you say “No,” the more you can say “Yes.” Check out the website
June 26, 2018
Episode 12: 3 Ways to Beat the Summer Fitness Slump
It seems counterintuitive. Wouldn’t you want to workout in the summer? But, alas. No. What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump. You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure. It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back! But what if you could evade the summer slump? Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is. We discuss our top 3 ways to beat the summer fitness slump. Check out for the show notes including links to all the equipment we use for our outdoor Pop Up classes.
June 19, 2018
Episode 11: How to Manage Millennials When You're Old AF
Millennials, or the generation born between 1981 and 1996, will make up about 75% of the workforce in 2025. That’s just 7 years away. And we’ve all heard some pretty negative criticism about this group—they’re unfocused; entitled; demanding; and addicted to technology. Are these stereotypes? Maybe. Maybe not. It doesn’t really matter because these are the people who will be moving businesses forward. The single thing that separates Millennials from previous generations is technology. So, while my generation was outside playing with sticks, millennials had these crazy things called smart phones that gave them unfettered access to the Internet. When you’re old AF, how are you supposed to lead this group of so-called Millennial workplace misfits? How can you manage Millennials to successfully run your business and ultimately find their own success?
June 12, 2018
Episode 10: THE Thing Successful People Do ... READ
It turns out that what you do every day really does matter. The most successful individuals on this planet have daily rituals to keep them at the top of their game. And, overwhelmingly, the most successful and wealthy, read books. Like, actual books. Every single day. Ok, ok. Some of them listen to books AND podcasts. But reading the written word directly correlates to higher education and thus higher income. Studies have shown that reading 7 or more books per year makes you 122% more likely to be a millionaire. Why is that? Maybe it’s because reading expands the mind and encourages creativity. Maybe it’s because so many of us don’t read, that this type of continuous learning gives regular readers a huge advantage in business and in life. Today, we’ll talk about all that AND share our favorite books and podcasts to help you develop a strong habit of reading. Check out the list of our must-reads in the show notes at
June 5, 2018
Episode 9: How to Get New Clients to Your Business Everyday
What if there was a way to actually spend your advertising budget to bring guaranteed new leads into your business each and every day? Sound too good to be true. It’s not. Paid social advertising is the most effective way that I’ve found to advertise my studios and bring in new clients. But, we aren’t just placing ads. We’re generating leads. There’s a difference. And that’s what we’ll be talking about today. How to use ads to generate new leads for your fitness studios every month. And once you have the contact information of these people, you can keep reaching out to them—until they tell you not to. When you think about paid social ads for your studio, think bigger—you want to generate leads and build your contact list. David Philips, CEO of One Marketing joins us to talk about how to turn your advertising into a lead generation machine. David is the brains behind all of my studio’s Facebook and Instagram ads. And he'll share how we consistently get leads.
May 29, 2018
Episode 8: How to Hire A Rock Star Team, Part 2
We talked so long last week, that we split the discussion into two parts ... join us for the second half of our discussion on how to hire the right team ... If you've already read the book, She’s On Her Toes, you'll remember the definition of a fitness business, but let’s just refresh: "A fitness business is a commercial, profitable enterprise that can be run without you so you can be a role model in the health and fitness community you are creating." To get your business to run without you, you'll have to be a true leader and create the vision, mission and culture for your employees to follow. Taking the time to write your business Vision, Mission and Culture statements is the most valuable process you can complete when it comes to building a team because it establishes clear parameters for who you want to hire. If a candidate you interview doesn’t agree with any part of your Vision, Mission and Culture statements, then they aren’t a good fit for your business.
May 22, 2018
Episode 7: How to Hire A Rock Star Team, Part 1
I take full responsibility for my business successes and failures. I made all the decisions to shape my business. But it wasn’t until I looked at running my business differently that great things really started to happen for me. See, the definition of a business is: A commercial, PROFITABLE, enterprise that works…WITHOUT YOU. This means that you are free to work ON your business not IN it. The business is fully functioning without you. Does that describe your business? Can you stay home or go on vacation and everything will happen without you? Will the doors be unlocked and clients served? Will you see money deposited into your bank account? If the answer is no, then you own a job, not a business. Once I realized how important it is to hire the right team and give them the responsibility of running my business, then things started falling into place. Hiring the right team is the difference between owning a job and owning a business.
May 15, 2018
Special Bonus! 5-Day Build A Better Business Challenge
As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on. But seriously, can someone please let me retire from IT Specialist?! Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Does it seem like you’re working just to pay American Express? Are you on the verge of massive burnout? #beenthere Then, the Build A Better Business 5-Day Challenge couldn’t have come at a better time for you! The Challenge starts Monday, May 14th. Sign up at to receive access to the special Challenge Google Drive with each day's quick mini lesson. You'll only spend about 15 minutes each day building your better business. Follow me on Instagram @shesonhertoes as I walk you through each day at 6:00 AM EDT. Night owls can watch later--no big deal. Can't wait to work together to build you a better business!
May 10, 2018
Episode 6: When Are You Done In Business?
When are you done in business? There seems to be an unsubstantiated rumor that there is some finish point when you’re building and working on your business. In a lot of things, there is a beginning and an obvious finish. But, business is a little different. When you’re building your business, you’re always tweaking things, making adjustments. You don’t just start, open the instruction manual, follow the directions, and get to the finish line. There’s always something new to be done. There’s always a change to be made. Today, we’re going to be talking about when you’re done in business ... when you need to pivot or adapt. How do you know when something isn’t working and move onto something that does work? How do we accept change in business? Join the conversation, join the community!
May 8, 2018
Episode 5: Do You Root for Others to Fail?
The concept of one’s own success resulting due to the failure of others is very real. In a time when there have never been more opportunities for women, and small business owners, people in general, why do we continue to have a scarcity mindset? Why is living with abundance so hard? In Episode 5, we talk about living with abundance and why that can be challenging in our ultra-competitive world. Living with abundance means that opportunities are unlimited. If someone gets more, that doesn’t necessarily mean someone else gets less. When you live with an abundance mentality, you have a strong personal worth. You feel secure. You are open to all possibilities. You’re creative and fulfilled. Sounds awesome, right? So, why is it easier for us to root for others to fail, rather than champion their success? Have we really reached a point where our world is so cut-throat that we only recognize our own success when others fail?
May 1, 2018
Episode 4: Is Traditional Client Service Dead?
Is traditional client service or customer service dead? I’m talking about—a client walks into your business, you sell them something, they pay, and then you keep in touch to earn the next sale. In today’s Social world, things are different. Clients have access to all kinds of information about your business including how you communicate through your Facebook and Instagram accounts. In fact, they probably already have formed expectations about how they’ll be treated before they even step foot into your business. Or don’t even give you a second look after they do their research! But while technology has changed the way we approach client service, there are some things that apps and the Internet can’t replace—things like greeting clients by name, smiling, and writing thank you notes. Join the conversation about how to excel at client service in our fast-paced inter-connected business world.
April 24, 2018
Episode 3: How to Achieve Work/Health Balance
We put a lot of time and effort towards our careers and advancement in our jobs. But what if you put the same amount of effort into your health and personal time with friends and family?! One of the unique things about working in boutique fitness is that you really have to prioritize health and wellness. We’re literally working ourselves to exhaustion, so eating healthy and getting rest and recovery is essential. We'll talk about how to achieve work/health balance including our favorite ways to eat healthy and save time preparing food. We'll also discuss some more controversial time-savers including not getting coffee from Starbucks and not watching TV. The horror! But the overall message of this podcast is ... spend your time away from work with intent.
April 17, 2018
Episode 2: How Do We Get It All Done In Business and Life?
It takes quite a few skills to run these 2 fitness studios--overall management, organization, systems, teaching, marketing, sales ... the list goes on. Since there are only 24 hours in the day and frankly, we're not aspiring to work all 24 of them, we've each developed some great hacks or tips to fit what's most important into our busy days. For those of you who've always wondered, "How do we get it all done?" you'll want to keep listening. And we've got a great freebie download for you--don't worry about trying to remember all these hacks and writing them down. We've complied the complete list of what we talk about on the podcast that you can download for free by going to
April 10, 2018
Episode 1: Do We Take Enough Risks?
Do We Take Enough Risks? Are We Turning Our Backs on Bravery? Risk … it’s kind of a dirty word. Risk is bad. When we look up the definition of risk, we find “a situation involving exposure to danger.” But is taking a risk really that dangerous? As business owners, we take risks every day. It was a risk to dream of working for ourselves. It was a risk to quit our corporate jobs. It was a risk to open our businesses. Expanding is risky. Hiring employees is risky. Offering a new promotion is risky. In business, life, fitness, just about everything is a risk! In our inaugural episode of She’s On Her Toes podcast, we’re going to talk about risk, whether women actively seek to avoid taking risks, and how that might have a negative impact on reaching our goals in business and in fitness.
March 30, 2018