Shredz Shop: 14 Things Skateboarding Podcast

From it's humble beginnings on Lafayette street in New York City, Supreme has been well respected by skateboarders as a place to hang out in downtown. Over the years the brands has exploded into something almost unexplainable. In this episode we talk about James Jebbia, the start of Supreme, limited edition gear, collabs, lawsuits, and much more.

Supreme was started by James Jebbia, who opened up a small skate shop on Lafayette street in New York to sell brands such as Stussy. The shop quickly became a renowned hangout spot, and became the place to be in New York. Now as a billion dollar brand, Supreme has collab'd with any and every celebrity known to the human race, such as Michael Jordan, Neil Young, Lady Gaga, and Kermit the Frog, just to name a few.   On the path to fame, Supreme has braved lawsuits from heavyweights like Calvin Klein, Louis Vuitton, the NCAA and the NHL. Even they're logo has surrounded by controversy, as a close-copy of the pop-art work of Barbara Krueger. Maybe it's bad karma that Supreme now faces a sea of copy-cats, such as Supreme Italia, who have set up fake-supreme stores all around the world.   Recently, Supreme was bought out by the Carlyle Group for a cool 500 million; a group which has been involved in some pretty shady dealings, and who very well could have ties with the 9/11 tragedy, as many theorists have ogled over. What do you think?  With growth-hungry investors, Supreme is destined on a track of unprecedented growth. The question is, can the skateshop-turned-fashion brand make a go of it, or will they crumble under the pressure?

The world's longest running skateboard magazine, Thrasher originated as a tool to sell Independent trucks and grew into 'the bible' of skateboard magazines.
Thrasher was started by Fausto Vitello and Eric Swenson in the early 1980's, as a means of marketing their new and upcoming Independent truck company; meeting in the army, they became instant friends over a love of motorcycles.   Jake Phelps, a rough and tumble kid from SF, started from the bottom, and worked his way up within Thrasher, becoming editor in cheif... without ever having an email set up, or even having a voicemail. Phelps came to embody the magazine and what it stood for, and some even say, skateboarding as a whole. He took it upon himself to discern who was in and out, and was known for banning people from the mag who he didn't like.   Under the guidance of Mike Burnett and Jake, Thrasher grew to become the bible and holy document of skateboarding. Under the magazine grew a variety of renown events and contests, such as the coveted Skater of the Year award, King of the Road, and Hall of Meat. These events are cornerstone within today's skateboarding industry.
Watch the episode here: https://www.youtube.com/watch?v=VgD5EGDlyBw 

In this episode we talk about Toy Machine skateboards, Ed Templeton, the team, the logo, why the FBI almost raided Ed's house, how a Toy Machine ad snuck boobs into a Transworld magazine, and much much more!
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14 Things You Didn't Know About Independent Trucks:
Join us to talk about How Independent trucks started, their connection to Thrasher magazine, the Independent Logo controversy, the team, the ads, and much much more. Read our full article on Independent and the logo changes here: https://shop.shredzshop.com/blogs/blog/independent-changes-their-logo/

Lev Tanju started Palace with a group of friends, who had started  calling their crew the Palace Wayward Boys Choir; comprised of a bunch  of guys skating Southbank in London.   Soon enough, Lev decided to make a go of it, recruiting friends like  Blondey Mccoy, Rory, Lucien Clark, and Lucas Puig to the team. Fergus  Purcell designs the logo, and goes on to do work for icons such as Marc  Jacobs.   With small beginnings, the brand became known for low-fi videos, shot on  Nokia phones and the classic Vx-1000. From there, their videos became  widely popular. Videos like Endless Bummer, Deeper Understanding,  Palasonic, and more.   Palace initially did knock-offs of brands like Chanel, or Versace, and  this put them on the map in the celebrity world; Palace gear began being  worn by people like A$ap Rocky, Jay Z, Kanye West, Justin Bieber,  Rihanna and more.   Now, Palace has since worked with brands such as Umbro, Reebok, and  Adidas. They've had their gear on the courts at Wimbledon, and worn by  the soccer players of the Juventis soccer club.   #skateboarding #palace
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Jamie Thomas grew up as a country bumpkin in the backwoods of Alabama, before being recognized at local contests by Vans, and Real Skateboards. He then moved to San Francisco, where he was homeless for a portion of time as he continued to establish himself as a skateboarder.   Bouncing between board brands like Experience and Invisible, Jamie is offered a place on the Flip team alongside Rune Glifberg, Geoff Rowley and Tom Penny, but turns this down for the opportunity to rebuild Toy Machine's team with Ed Templeton.   Later on, Zero is born from Andy Howell's company Zero Sophisto, and Andy gives Jamie his blessing to take Zero, and run with it, with the help of Tom Swank over at Tum Yeto.   Zero quickly becomes a board brand, picking up talented team riders such as Adrian Lopez, Chris Cole, Ryan Smith, Copelman, Marisa Del Santo, Windsor James, and others.   Together, the team put out some of the early 2000's most iconic videos, such as Thrill of it all, Dying to Live, Misled Youth, Strange World, No Cash Value, Cold War, and most recently, thrill of it all.   Nowadays, they have a stacked team with the likes of Tommy Sandoval, Garette Hill, Jamie, Chris Wimer, and even some Canadians, like JS Lapierre, Colin Lambert and Mikey Ray.
Watch this episode with video and images:
https://youtu.be/jn7ff-TBUPQ
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MORE INFO & PICTURES:  https://shop.shredzshop.com/blogs/blog/14-things-you-didnt-know-about-vans-shoes/
SUBSCRIBE: https://www.youtube.com/user/ShredzShop?sub_confirmation=1  Vans shoes, or the Van Doren Rubber Company, was established by Steve  Van Doren in 1966 in Southern California where his rubber-bottomed deck  shoes quickly grew in popularity. Here we cover the rise and fall and  rise again of the brand and their amazing history.  Adopted by surfers,  and later skateboarders like Tony Alva and Peralta, Vans shoes like the  Authentic, Era, and Slip-On quickly became staples of the growing  skateboard industry.   Along the way, Vans partner with the US air force, appeared on the big  screen, have been worn by celebrities, filed for bankruptcy and more!  

DC all started with an idea to create an apparel company, by two friends  who met in community college: Damon Way and Ken Block. Starting 8 Ball  clothing, they shifted to Droors Jeans, after issues over branding  Trademarks.   Droors jeans became Droors clothing, which then transitioned to become  DC shoes, as we know it today; a shoe company geared at providing  technical skateboarding shoes. Fighting against brands like Champion and  Converse, DC fought for it's place in establishing a logo, eventually  settling on the DC with the 7 point star.   Damon Way pulled in his brother, Danny, to ride for the brand, along  with Colin Mckay, granting immediate respect. They then added industry  icons like Stevie Williams, Josh Kalis, Greg Meyers, Lindsey Robertson,  Caine Gayle, Rob Dyrdek and others. Taking all of these infamous pros on  the DC super tour, in 1997. They then went on to release the DC Video,  showcasing the diversity and talent their team had to offer.   DC has gone on to release multiple infamous shoes like the Lynx, Court,  and Stevie williams pro model. They've also collaborated with brands  such as Dime, Baker, and Supreme, and artists such as Kaws, or Andy  Howell.   DC has navigated lawsuits with brands such as Dolce and Gabanna, DC  comics, was bought out by Quiksilver, and has navigated bankruptcy.  They've restructured several times, most notably in the rediscover DC  campaign, where they added skaters like Mikey Taylor, Nyjah Huston, Wes  Kremer, Evan Smith, T Funk and more. DC has also had to part with  beloved team members like Dyrdek, Chris Cole, and Mikey when times got  tough.   Let us know what your favourite era of DC is in the comments below!
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Let's take a closer look at Girl: a staple favourite for many, with a cult-like following unlike almost any other skateboard brand!   Girl was built around the idea of skateboarding for fun, and not taking life too seriously. Rick Howard and Mike Carroll had grown tired of the seriousness, and seriously short shelf life, of pro skateboarders, and wanted to imagine something new; this was at the time of Plan B's Virtual Reality film, when Carroll was just 17.   

So, Rick and Mike, alongside Spike Jonze and Megan Baltimore, split off to create Girl. This infuriated Steve Rocco of World Industries, who in retaliation, created a brand called Bitch skateboards to mock them out.   With a stacked original team of Jeron Wilson, Sean Sheffey, Mike Carroll, Eric Koston, Rick Howard, Rick Mccrank, Brandon Biebel, Jeremy Rogers, Girl quickly became an iconic brand and team. Together, under Girl Films International, they filmed classics like Goldfish, Mouse, Yeah Right, Yes We Canada, Hard Euro Barge, Doll and many, many more; today, they post segments at Girl Headquarters, such as Crail Couch, where they catch up with pros through short interviews. Some members, such as Eric Koston, and Guy Mariano, have since left the time to start new brands, like Numbers.   

Nowadays, they've since added to the team, with firepower like Sean Malto, Andrew Brophy, and Mike Mo Capaldi; and even more recently adding Sean Bannerot, Niels Bennett, Griffin Gass, Manchild, and ironically, their actual first girl team rider, Breana Geering.   Spike Jonze has been a significant part of what has made Girl special, with his background in Hollywood. This has led to appearances of celebrities such as Owen Wilson, Will Arnett, and Jack Black making appearances. http://shop.shredzshop.com for more info.

Skateboarding, partying, and all the Hijinx that comes along with it. It all started with Andrew Reynolds and Jay Strickland, wanting to use all the bits and pieces left over from the iconic Birdhouse video The End; mashing together all the chaotic b-roll, and skate clips which didn't make the cut. Deciding together to call the video Baker Bootleg, a new and influential skate brand was born. Parting from Birdhouse, Andrew began working on the new company with some help from Tony Hawk.   Baker Bootleg went out on its own, creating the video Baker 2G. Soon, Andrew Reynolds and Jay Strickland weren't seeing eye to eye, and decided to part ways as companies; Jay, keeping Bootleg, and Andrew taking Baker. Jay would later mention that he still holds resentment for Reynolds continuing to use Strickland's artwork for the now infamous Baker logo, without even paying a dime in royalties to Jay.   Baker is now considered one of the most influential players in the game, with videos like Baker 3, Bake and Destroy, and the now infamous Baker 4 being noted as videos which inspired a whole generation of skateboarders.   Additionally, they've had a firing team from the start, and Andrew seems to have a knack for picking Ams who had the potential to have long and impact careers. With a team consisting of skaters like Jim Greco, Dustin Dollin, Erik Ellington, Antwuan Dixon, Terry Kennedy, Kevin Spanky Long, Figgy, Beagle, and with new up and comers like Kader Sylla or Ty Peterson.   That said, the team has also had some bright stars who faded before their time, like Knox Godoy or Evan Hernandez; talented kids who seemed to fade away to personal issues and struggles.   In 2007, Baker launched Bakerboys Distribution, and assisted in launching Deathwish, and Shake Junt. Greco and Ellington moved to Deathwish, taking Dixon along with them, launching the new company. Baker and Deathwish share healthy relationship as sister companies, creating videos such as Baker has a Deathwish over the years.   Now, with Baker 4 showcasing new talent, it's safe to say that Baker has a bright future ahead.

This is the "14 Things You Didn't Know - Skateboarding Podcast"
In this podcast we go over some of the history on our favourite  skateboarding brands. We'll talk about the start, the team, lawsuits,  weird facts and everything else along the way. It'll hopefully teach  some history to kids and make the older guys feel a little nostalgic.

In the first season we cover Vans, Powell Peralta, Nike SB, Baker, Girl, Thrasher, Zero, Supreme & much more.

It's put together by 3 friends as a work project at a little skateboard  store in Cochrane, Alberta, Canada. You can also check out the video  version of these podcasts on our Youtube page:  www.youtube.com/shredzshop

On this episode of "14 Things" Skateboarding podcast we do a deep dive into Etnies skateboarding. We talk about the first ever pro skate shoes, how ÉS & Emerica came to be, the first ever skater owned shoe brand, the team, the videos, Natas Kaupas, Pierre André Senizergues, Sal Barbier, and much much more!