The enterprise peer reviews insider
By Simon Jones
How vendors are using review data as a weapon
Today we’re focusing on some of the ways that vendors are capitalizing on the huge amounts of data that are generated by customers providing enterprise peer reviews.
We mentioned before that it’s all about the data. In this episode, we'll show you why.
With a little bit of analysis, it’s possible for vendors to extract a lot of information from customer reviews such as, which firms are truly their biggest competitors - and which are the competitors to whom they are consistently winning - or losing deals.
This podcast is for technology vendors getting to grips with how and why sites like G2, Gartner Peer Insights, TrustRadius and PeerSpot are exerting ever influence in the process of helping business buyers in making better, more informed decisions about corporate technology purchases.
What to do when you get a bad review (hint: don't panic!)
Today we’re looking at a question that vendors ask us all the time: what do we do when we get a bad review? This episode is based on the best practice advice developed for the clients we support with peer reviews strategic advisory.
Vendors often enjoy a brief honeymoon period as they move forward with a reviews campaign. The five-star reviews keep rolling in. That’s because they have approached their very best customers - the ones they knew they could count on to leave a five-star review.
But that’s not going to last forever. The day will come when a dreaded low-scoring review goes online. It could be a one-star, a two-star, or a three-star review. Or it could even be a four-star where the vendor is damned by faint praise. One thing is for sure, it is important to work through the issue. And by playing your cards right, there is something you can do about it.
Just like the words on the cover of the Hitchhiker’s Guide to the Galaxy, this episode starts with some very direct advice: Don’t panic
This is the definitive guide to enterprise peer reviews, presented by Destrier's Simon Jones. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.
Whose job is it to manage peer reviews?
Today we look at the thorny question of who within an enterprise technology vendor should actually be responsible for peer reviews? And here's a clue - this isn’t always cut and dried from the start. In fact, it tends to get passed around like a hot potato.
We’ll also share tips on one of the biggest hurdles for vendors - figuring out how to approach their customers to leave a review.
This podcast is the definitive guide to enterprise peer reviews, presented by Destrier's Simon Jones. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.
Are enterprise peer review sites really a thing or just a passing fad?
The story so far: Consumer reviews sites - like Yelp, Trip Advisor and Google - have been established for a while, but on the b2b side, there’s been a slower start.
That’s changing fast. Sites like G2, TrustRadius and Gartner Peer Insights are exerting more and more influence in the process of helping business buyers to make better, more informed decisions about their corporate technology purchases.
This is the definitive guide to enterprise peer reviews, presented by Destrier's Simon Jones. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.
So you want to engage … how do you get started?
In Episode Two, we focus on how vendors can get started in sourcing reviews from customers - and most important of all, focus on getting the right results.
The story so far: Consumer reviews sites - like Yelp, Trip Advisor and Google - have been established for a while, but on the b2b side, there’s been a slower start.
That’s changing fast. Sites like G2, TrustRadius and Gartner Peer Insights are exerting more and more influence in the process of helping business buyers to make better, more informed decisions about their corporate technology purchases.
This is the definitive guide to enterprise peer reviews, presented by Destrier's Simon Jones. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.
What are enterprise peer reviews, and why do they matter?
The story so far: Consumer reviews sites - like Yelp, Trip Advisor and Google - have been established for a while, but on the b2b side, there’s been a slower start.
That’s changing fast. Sites like G2, TrustRadius and Gartner Peer Insights are exerting more and more influence in the process of helping business buyers to make better, more informed decisions about their corporate technology purchases.
This is the definitive guide to enterprise peer reviews. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.