Smart Route

Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come. 

Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you 

• Create great content fast

• Automate time-consuming tasks

• Blend traditional and digital lead gen strategies

• And more!

Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.

Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.

Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.

In this episode of Smart Route, we welcome our new hosts, Brandon Jordan and Peter Bacon! Brandon and Peter are excited to have their first guest, Kasim Aslam, who is a wealth of knowledge on all things Google Ads, AI, and Analytics. Listen in to this conversation to hear Kasim's perspective on an ever changing industry and how you can take your ADs, Analytics, and AI strategies to the next level.

Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.

Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.

Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.

You need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.

As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology at White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.

Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).

Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.

Today, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.

Join our conversation with TikTok influencer Austin Armstrong to learn his top three content strategies B2B companies can use to grow on TikTok. Listen in as he guides you through the marketing metrics–and budget!– that matter on today’s fastest-growing media platform.

Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.

What would happen if you treated your customers the way Michelin star restaurants do? Learn how applying a fine-dining approach to agency work helped Br8kthru Digital conquer its business plateau, raise its standards, and become an award-winning agency.

Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising.  Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.

SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.

Discover how entrepreneurs and CTM co-founders, Laure and Todd Fisher, transitioned their business from a home-based startup to a $30 million dollar company in 10 years, without investors. Learn how hiring experienced team leaders, boosting diversity, and investing in tech can challenge and improve your leadership while driving big payoffs.

Bonus: Listen until the end for Laure’s top three recommendations to scale your company and set you and your business up for future success.

Pay-per-click (PPC) advertising is a proven way to bump up revenue, boost brand recognition, and grow your business. But, if done wrong, you’ll waste money and burn through your ad budget with ineffective PPC campaigns. Join John Horn of StubGroup to learn the three features that make or break a PPC ad campaign, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in a cookieless internet.

A great onboarding journey can bring customers ROI on their SaaS products, and quickly. But not every customer fully understands the long-term benefits of professional onboarding, and many companies struggle to communicate its value. Join ChurnZero’s Manager of Customer Success, Naomi Aiken, to learn practical steps you and your team can take to maximize onboarding value for customers, create achievable timeframes, and personalize the onboarding process– even when it’s automated.

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and CallTrackingMetrics’s Marketing Director, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.

Join us for a special live recording of our new podcast, Smart Route! In this episode, host Courtney Tyson will be sitting down with local search expert Joy Hawkins to dive into the good and bad of Google My Business.

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.

Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!

Investing in your workforce results in a team of talent who are committed to the success of your company. In this episode, we chat with two of our own about building the CallTrackingMetrics Mentor Program and its impact on the organization. Ken Sylvain, Director of Customer Success and Jonathan Morgia, Account Executive Team Lead, share their personal experiences as mentors and how that inspired them to create a program to share ideas, foster productivity, and develop future technology leaders.

In this episode, Navah Hopkins, Director of Paid Media at Justuno and a veteran PPC expert and founding member of the Paid Search Association, walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.

In this episode, we’re joined by Aaron Weiche, co-founder and CEO of Leadferno, a business messaging solution, to discover more about his unique career journey that led him from the agency world to founding and running multiple companies. We’ll hear about what inspired him to make the career pivots that he did, as well as how he envisions the future of communication for businesses. Tune in to discover why text messaging is no longer just a “nice to have” and how your communication strategy is at the heart of delivering a strong customer experience.

The global pandemic forced many businesses to adapt a work-from-home model for their employees for perhaps the first time, yet some companies have been operating remotely intentionally for years and finding great success with this approach. Is remote work the way of the future? How can businesses overcome the challenges of keeping employees engaged and connected, even while remote? To explore this question, we sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees. He’ll share what inspired him to build a remote workforce from the start and his strategy for fostering strong internal communication, even without face-to-face interaction.

Go beyond basic transcriptions of your calls to start uncovering the intent behind your customer’s words and what informs their buying decisions. In this episode, we sit down with Deepgram CEO Scott Stephenson to break down the concept of "conversation intelligence": what it is, the value it can bring to your organization, and how businesses everywhere can pull insights from their daily conversations with customers to understand what drives them and refine their marketing, sales, and service strategy.

How this husband and wife team grew a business from their basement into a $20M company.