The SMB Marketing Agency Show

Brian is a Co Founder at Service Direct, a marketing and lead generation platform for home service businesses. We discuss: 

- What's your role?

- What does your company do?

- What is the company’s marketing strategy?

- What are the marketing channels you’re using today?

- What metrics do you watch the closest?

- Who are your direct reports?

- What regular “rhythms” do you have as a leader?

 - What are the biggest marketing challenges you have?

And much more.

Enjoy!

Lindsay pulls back the curtain on how pathfinder SEO went from marketing agency to software platform with a small team of 4. We talked about the best tools, the best marketing channels, and how Lindsay and her team think about customer acquisition. It was a fascinating conversation that you'll get a lot of value from. 

In this interview Mauricio Cardenal, founder of roofingmarketingpros.com shares 1) Why the traditional digital agency that focuses on leads is no longer enough. 2) How he would choose his target market today if he was starting from scratch. And 3) What one marketing channel he sees holding the biggest opportunity for the next years.

Chris Dreyer, Founder and CEO of rankings.io joins shares how he built a leading marketing agency that specifically caters to personal injury law firms. Our favorite takeaways are: How Chris decided to niche down his services and his audience, how rankings.io is building their outbound sales team, and what tools and approaches are helping Chris and his team hire the right people as they grow. 

Marc is the CEO and Founder of SEO Locale, a leading marketing agency in Pennsylvania. They have gone from a handful of clients to serving 100+ clients in just 4 years. In this episode you'll learn 3 major things: 1) How to use partnerships and existing relationships to scale your agency, 2) How Marc sees the role of voice in the evolution of marketing, 3) The one approach that has helped Marc and his team keep clients two to three times longer than most agencies.

Frank is the founder and CEO of SagPixel, an agency in the Philadelphia area. Frank has focused his agency to cater specifically to subject matter experts, in a variety of industries. You'll learn 3 major things from this conversation: 1. How to scale your agency without compromising quality, 2. Why outbound sales could break a business as it grows, and 3. What all of Google's algorithm updates since 2018 have in common.

Our Chief Revenue Officer, Jeff Cook, interviews Rob Rosasco - Founder of Sundown Legal Marketing. Rob shares how he sees legal marketing changing, why he has a different approach to website traffic, and how he sees video impacting the industry.

Our Chief Revenue Officer, Jeff Cook, interviews Chris Lonergan - President at Footbridge Media. Chris shares how he sees hyperlocal business marketing shifting, what it’s going to take for SMBs to keep up with changing consumer expectations, and the one advantage he believes small businesses can leverage against larger competitors.

Our Chief Revenue Officer, Jeff Cook, interviews Ryan Redding, CEO of DP Marketing Services. Ryan shares what KPIs he pays attention to when working with clients, how he’s putting clients first and google second, and what his research shows about why local businesses succeed or fail. 

Our CRO, Jeff Cook, interviews Ben Landers, CEO and President at Blue Corona. Ben built one of the nation's leading marketing agencies in the professional services space. In this interview, he shares how he transformed a simple business idea into an industry-leading agency, and what trends he sees shaping the future of SMB marketing.

Our Chief Revenue Officer, Jeff Cook, interviews Lance Bachman, CEO and founder of the 1SEO Marketing Agency. Lance shares how he built a culture that puts his clients first, what marketing trends he is looking out for, and how he thinks about supporting his clients during uncertain times. 

Welcome to the SMB Marketing Agency Podcast! We're interviewing SMB marketers who are rising above the noise and leading change. Dive in and enjoy!