Tea With Tobi☕️

The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories.

On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own.

We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out for!

At Smooth we're huge advocates for #carehome and #homecare businesses implementing strict processes into their sales and recruitment activities.

Therefore, on this week's #TeaWithTobi☕️ we put Tobi himself under the spotlight to share what an ideal process would look like to get the highest ROI from your marketing campaigns.

On this week's #TeaWithTobi☕️ we speak to Barnet Carers' CEO @Michael Rich about the data from a recent carer survey they conducted during the COVID-19 pandemic.

Mike share's his thoughts on the implications the data will have on #homecare (and #carehome) businesses as well as some of the things his company are doing to combat the issues.

You could never have accounted for an event such as COVID-19 in the business continuity plan of your care home or home care business.

However, now more than ever you need to keep your plan updated in line with the changing situation. Your business continuity plan is key to helping your business come through the crisis and demonstrate compliance in your actions down the line.

Therefore, we're kicking off #TeaWithTobi☕️ Season 3 with care quality and compliance expert Martin Lowthian, who's advice will help ensure your care business, staff and people under your care get through COVID-19 safely.

Online video consumption has increased dramatically in recent years, and it's only set to keep increasing!

But do videos really work in the care sector and should you choose an animated video over a live video?

On this week's #TeaWithTobi☕️ we're joined by healthcare video animation artist Kim Emson who shares her views on how video can help your #homecare or #carehome business. 

With technology rapidly changing business and consumer behaviour, the care sector needs to keep up. Change can be scary and technology intimidating but the benefits for savvy home care and care home business owners who embrace innovative technology are endless.

On this week's #TeaWithTobi☕️ we're joined by Tina Farouk from EveryLife Technologies, to dispel some of the myths around care sector tech and understand how care planning technology can help your business. We also discuss the need to embrace change in general within the sector and learn about the need for unity and identity in the sector through The Care Badge. 

Are you looking to grow your business but don't feel like you're making the progress you'd like to be?

On this week's #TeaWithTobi☕️ Sue Jones joins us to discuss all things business development in the care sector. Sue worked as a business performance manager at Home Instead, in charge of helping 30 franchise owners grow their businesses and ensure they ran as well oiled machines.

Sue shares some unique insights into what great care businesses look like and what you need to keep in mind in order to grow your care business for longevity.

Find Sue here:

Want your care business to appear higher on the organic search results of Google? Want customers to buy into your brand?

Who wouldn't!

On this week's #TeaWithTobi☕️ we discuss everything to do with content marketing for #homecare and #carehome businesses with the masters of SEO in the care sector: Alfie Jones and Heather Murray.

You'll learn what content is, the types of content you should by creating in the care sector, why you should have a Google My Business account for your care business and much much more.

Find Alfie & Heather here:

heather@cahootmarketing.com

There's no shortage of media articles declaring a "recruitment crisis" in the UK care sector and predicting a deficit of #carers to meet the needs of an ageing population.  However, in our experience care recruitment doesn't need to be as difficult as it's made out to be!  

Therefore, on this week's #TeaWithTobi☕️ we have none other than the master of care recruitment Neil Eastwood to discuss tactics to help your #homecare or #carehome business prosper whilst others fall into the crisis!

This isn't your run of the mill appearance from Neil either, as we ask questions that get Neil to share practical measures you can take to streamline your recruitment process in line with changing behaviour amongst job hunters!

Find Neil here:

neil@carefriends.co.uk

Leadership is key to an outstanding performing care business, but it's not often an area that is actively developed at every level within care businesses.

On this week's #TeaWithTobi☕️ we discuss why a leadership culture is so important in your #carehome or #homecare business and give you some practicle exercises you can do to start empowering your staff and reaping the benefits of a strong leadership culture.

Find Sophie here:

Watching our videos, do you ever wonder what we actually do and how we might be able to help your care home or home care business?⁣ ⁣

Is the advice from Google's representatives useful or just a way to get you to spend more money on their platform?⁣