Do you want to start an email campaign but feel overwhelmed about how to begin? You’ll want to listen

to today’s podcast with Joanne Homestead.

Joanne’s an email copywriter who is passionate about quality copywriting and email strategies. She was

an elementary teacher for 15 years and those teaching skills serve her today while working with clients.

During the pandemic, she decided to leave her position as an elementary teacher and became a virtual

assistant. Joanne realized many clients were overwhelmed and too scattered to even recognize exactly

where they needed help. Breaking things down into steps makes everything much easier.

She’s here today to offer some great tips on how to begin an email campaign one digestible step at a

time. How do you build an email list from nothing? It takes work. It will not grow overnight and don’t

believe people who promise that. There are no shoulds, have to’s, or musts. If a strategy doesn’t feel

comfortable to you, don’t do it.

I love her insights: Know that email lists are connections to actual people who signed up because they

want to learn from you. They’re individuals with hopes and dreams. Don’t get detached from them

when they’ve expressed a desire for a connection by signing up for your email.

Joanne talks about some great strategies, but they start with identifying your purpose or goal. Why do

you even want an email list? To generate leads? To increase visibility? Knowing your Why is your first

step. Listen in to learn what’s next!

Links & References:

Joanne Homestead:

https://deskplantcreatives.com/  Free guide download: 3 Simple Steps to Irresistibly Entertaining

Emails That Sell

IG: @desk.plant.creatives

FB: https://www.facebook.com/deskplantcreatives

LinkedIn: Joanne Homestead Copywriting

Jess Riedy:

https://socialsirenmarketing.com

IG: @socialsirenmarketing

FB: https://www.facebook.com/SocialSirenMarketing

18: Writing For Your Marketing: How word choice impacts your messaging with Rebecca Spindler