Social Buzz Podcast
By Ambuj Saxena
Social Buzz PodcastApr 21, 2020
Why Lumen5 is the best bet for video content creation? | Social Buzz Guest Podcast with Dani Hao
Dani is a marketing communications leader who has worked in both the B2C and B2B space and is passionate about building brands, community, and real connections. Currently, she leads communications and community-building efforts at Lumen5, a Vancouver-based SaaS company that created an easy-to-use video maker for content marketers to scale and repurpose their content into eye-catching videos. She believes more organizations should do marketing consciously, by creating campaigns that build trust, authenticity, and diversity. She combines her love of listening along with her love for content creation and teaching, where she believes thought leadership is the essence of finding your own opinion and amplifying it. In her free time, Dani loves staying active and giving back to the community by mentoring upcoming marketers and university graduates.
Questions asked:
1. How did you enter the world of B2B Marketing?
2. What does conscious marketing mean?
3. What do you think is the future of B2B content marketing?
4. How can one increase brand trust and engagement with content formats other than written content?
5. What is Lumen5 and whom do you serve?
6. How are you bringing about a change in Lumen5 and what are some new initiatives you are launching?
Join us as we travel through Dani's Digital marketing journey.
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA, and Dheeraj Agrawal, ex-BITS Pilani. Social Buzz team has 10+ years of Digital Marketing experience between its core members and has planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event Management, and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas, and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011
Design to Brand Management across landscapes
Welcome to next episode of Social Buzz e-Learning with me, Ambuj Saxena, co founder of Social Buzz, a digital marketing agency based out of New Delhi, India.
A couple of questions before you listen to the next episode: is branding and digital marketing in India same as that in Canada?
Does audience consumption pattern stay the same in both the geographies?
Are the parameters of measuring the ROI of a branding activity be the same for both India and Canada?
If you disagree with any of the questions or are doubtful about their answers, this episode will help you a lot!
Today, we have an interesting guest with us- Gneev Nagi, a 2014 NIFT Alumnus! Gneev is an experienced Marketing Professional with a focus on building brand equity for large corporations and homegrown organizations. Gneev Nagi finds stories in culture, people and places and ties her understanding of trends in making brands sound more humane.
Skilled in Digital Marketing, Content, Communications, and Social Media Management, she excels in teamwork and taking initiative in cultivating business relationships
In her career as a Marketer, she has supported the creation of digital marketing strategies for over 15 brands in the B2B/B2C space.
Recently, Gneev has moved to Canada and she is finding time to do what she loves to do- get fit and pursuing her passion for arts and culture.
Gneev will share her experience about branding and digital marketing in India vs Canada.
Redefining success in a Digitally Connected world: In conversation with Ms Masha Pavlova
How do you define success? Has the definition of success changed for you over the years? Is success a direct correlation between the money you have or the smiles you bring about on others faces? To give a fresh perspective on success, we have a wonderful guest with us, Masha Pavlova.
Masha Pavlova is Wisconsin based entrepreneur who was born and brought up in Saint Petersburg, Russia. She is the founder and CEO of MDP Studio and The You Brand. Her mission is to challenge what most entrepreneurs consider normal - the life of overwhelm, struggle, wearing all the hats and putting yourself last. Her goal is to redefine success and create a new, enlightened and elevated model for entrepreneurship and business owning.
In 2019, however, after 8 years of following her dreams and chasing success, Masha’s photography career came to a sudden halt, as her health took an unexpected turn. Within a few days, she was no longer able to hold her phone, let alone her professional camera. It felt like, in an instant, her dreams have shattered. Masha has displayed enormous resilience and led an inner transformation to bring herself up as a successful entrepreneur in a matter of months.
Through The YOU Brand, Masha is gathering leaders from around the world to stand up and link arms to make this vision a reality. The YOU Brand is eagerly awaiting its grand launch on 1.21.21. To become a part of the mission, visit: http://connectwithmasha.com/LetsConnect
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. Ambuj Saxena, the narrator and co founder of Social Buzz, is a Digi-preneur and a book author. Having handled scores of digital assets for renowned personalities and established brands, he has initiated the podcast to spread his knowledge about Digital Marketing trends far and wide! Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011
Guest podcast with Nitu Sharma: Digital Tools you cant afford to miss
If you are looking to build your business and looking for the right Digital tech tools to make use of, you are in the right place! Ms Nitu Sharma, Marketing Manager with TATA Consultancy Services, possessing 13+ years of experience in Marketing and IT consultancy, converses with Mr Ambuj Saxena, Co founder of Social Buzz e-Learning. Nitu has recently founded www.haltandthink.com and she helps in simplifying the understanding and usage of widely available tech tools available in the market.
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. Ambuj Saxena, the narrator and co founder of Social Buzz, is a Digi-preneur and a book author. Having handled scores of digital assets for renowned personalities and established brands, he has initiated the podcast to spread his knowledge about Digital Marketing trends far and wide! Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace! If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011
Guest podcast with Isabel Leong: How to effectively pivot your business on online platforms
1. Do you need a website?
2. Do you need SEO strategy for your website?
3. Do you have some resources where you can learn from?
All these and more questions shall be answered in the next 15 minutes when Mr Ambuj Saxena, co founder of Social Buzz, engage in a short and crisp conversation with Ms Isabel Leong, who is an SEO Coach and Founder of the web portal Bel Around The World.
She lays out the ideal plan on how businesses can pivot on digital platforms. There is a surprise towards the end of the episode, so, dont miss this episode!
How to build Total Online Presence: Book Reading
In this episode of Social Buzz podcast, Ambuj Saxena, co founder of Social Buzz, shall do a book reading from the book titled Success Secrets of the Online Marketing Superstars by Mitch Meyerson and published by Entrepreneur Press.
The chapter to be read is titled "'Total Online Presence: The Seven Essential Stages", authored by John Jantsch. The chapter author is a
Marketing Consultant, award-winning social media publisher and authors of the best-selling books Duct Tape Marketing, Duct Tape Selling,
The Commitment Engine and the The Referral Engine.
In this episode, you shall discover the following:
1. Content Platform
2. Organic SEO
3. Email Marketing
4. Social Media Marketing
5. Online Advertising
6. Mobile and location
7. Analytics and Conversion
Follow us on our journey to keep telling you secrets on how to grow the online presence of your business and your personal brand!
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.
Ambuj Saxena, the narrator and co founder of Social Buzz, is a Digi-preneur and a book author. Having handled scores of digital assets for renowned personalities and established brands, he has initiated the podcast to spread his knowledge about Digital Marketing trends far and wide!
Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011
Creating your Social Media Strategy- Book Reading
In this episode of Social Buzz podcast, Ambuj Saxena, co founder of Social Buzz, shall do a book reading from the book titled Success Secrets of the Online Marketing Superstars by Mitch Meyerson and published by Entrepreneur Press.
The chapter being read is titled 'Creating your Social Media Strategy', authored by Ms Kim Garst. The chapter author is a
an award-winning, internationally recognized founder and CEO of Boom! Social, a leading social media marketing firm headquartered in
Tampa, Florida. Kim built her company around helping business owners harness the power of social media as a major component of their overall
Marketing plans. A master strategist, Kim's advice and counsel is sought by everybody from solo entrepreneurs to major corporations alike.
In this episode, you shall discover the following:
1. Why Social Media
2. What is a Social media strategy and why do you need one?
3. How Zappos is using a social media strategy to crush the competition?
4. Key points to consider before building a social media strategy
5. Building a social media strategy
6. Analytics, monitoring and reporting
7. Plan Adjustments
Follow us on our journey to keep telling you secrets on how to grow the online presence of your business and your personal brand!
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.
Ambuj Saxena, the narrator and co founder of Social Buzz, is a Digi-preneur and a book author. Having handled scores of digital assets for renowned personalities and established brands, he has initiated the podcast to spread his knowledge about Digital Marketing trends far and wide!
Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011
Social Buzz e-Learning: Decoding podcast for a focused brand engagement
Online audio has seen an incredible spike during the recent years and with COVID19 lockdown, it seen an exponential spike! Within the category of Online audio, podcast has seen the biggest growth as businesses have seen various benefits of having a podcast channel and engaging a community of certain demography! In this episode of Social Buzz e-Learning, we shall show you how Business and Personal Brand constructors are engaging with an apt community through podcasts. Dont miss the surprises towards the end of the episode...
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.
Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011
Decoding the Millionaire Mindset: Guest podcast with Ms Stephanie Mearse
All it takes is a Millionaire mindset!
Mr Ambuj Saxena, Co-Founder of Social Buzz e-Learning, engages in a short and crisp conversation with Ms Stephanie Mearse, Vice President at Desert Capital Management Group. The conversation involves interesting anecdotes from Stephanie's tough childhood and how she grew up to be a millionaire and a mom of 2 lovely kids!
Wanna grow your business to dizzying heights? Dont miss this episode!
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in | Call us: +91 7042106011
Social Buzz podcast- Decoding personal branding
How to Monetize a podcast: Guest podcast with Ms Agnes Bilik
Podcasting is a relatively new concept in many economies like India. According to one study, there are currently 850,000 active podcasts and over 30 million podcast episodes with more than 65 percent of podcast listeners tune in using portable devices such as smartphones and tablets.
For a business standpoint, more than half of listeners are at least somewhat more likely to consider buying from a brand after hearing its advertisement on a podcast. Moreover, Podcast advertising revenues are expected to surpass $1 billion in 2021. Thus, podcast is the new Digital marketing tool that is reserved for subject area experts with commendable communication skills.
Mr Ambuj Saxena, Co-Founder of Social Buzz e-Learning, engages in a short and crisp conversation with Ms Agnes Bilik, a podcaster and content creator for Raw & Real Media. The conversation revolves around the utility of podcast for a personality and how to set it up for a business. Furthermore, there are interesting statistics thrown around during the conversation and finally the discussion around monetization of podcast is intriguing to say the least!
About Social Buzz e-Learning
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!
If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in | Call us: +91 7042106011
COVID 19 Trends: Martial arts is the way to go!
Fitness regime has taken the online world by storm during the COVID 19 lockdown. It is a normal scene to see Millennials, Gen X and Gen Z cohorts changing into their gym pyjamas in the evening and switch on the mobile and start working out on the terrace. Corona virus has induced a change in lifestyle for people across the globe and after the lockdown is lifted from countries, people will avoid visiting crowded places and other places where physical contact is unavoidable. In the light of this change and extrapolation, it is important to see how Martial Arts as a fitness regime is evolving from the eyes of Mr Swalish Shankar, Martial Arts trainer-cum-entrepreneur. Catch Ambuj Saxena, co-founder of Social Buzz e-Learning catch up with the founder of BeatStreetNoida as they analyse the rapidly changing fitness landscape in India and effect on the Health sector.
Stay tuned for more updates....
How to get right swiped on dating apps: In conversation with Ms Ieva Kambarovaite
Dating is not as easy as it seems. Try and remember your first date, in most cases, you were a nervous wreck thinking about how to create the right impression, how to dress well, how to speak well, and how to engage your date. Even the most confident person can lose cool while preparing to seem like the ideal one. In other words, dating, in simple terms is a way to sell yourself. Just as you make your potential employer confident about your skills and that you can accomplish the tasks at hand, one needs to put the date at ease and confident that your values and goals match for a short term, medium term or long term alliance. Doesn't that sound similar to what we do in Digital Marketing as well, helping companies achieve their goals using digital platforms in least amount of time?
Welcome Ms Ieva Kambarovaite as a guest speaker on our podcast on 'How to get right swiped on dating apps'. Ieva is a book author and had a controversial author with a provocative title and cover of her book, 'How to Get Laid Now'. In this episode, Ambuj Saxena, co founder of Social Buzz e-Learning probes Ms Ieva on her journey as a book author and how she coaches people around the world as a relationship coach. Furthermore, Ieva obliges her listeners by letting a man know how to prepare and carry himself for a date based on varied scenarios as offered by the host!
We are sure this is one episode that you'd like to listen on loop!
Please subscribe us for more amazing and engaging episodes...
Social Buzz podcast Viral Marketing Explained with Examples
Viral Marketing is a widely discussed concept and no one can guarantee the secret recipe for achieving virality of a product or a campaign. Every marketing agency has its own take on virality of its campaign. To put many different thoughts to rest, Ambuj Saxena, Co-Founder of Social Buzz e-Learning, brings to your 4 Viral Marketing case studies that are spread across various platforms and different genre!
In this episode, you would learn how India got its first social media miracle or its first social media viral marketing campaign in the form of Dhanush starrer "Kolaveri D" in 2011, at the same time, you would get a taste of how the horror movie of 1999, "The Blair Witch project" achieved a full house or why did people get hooked on to Angry Birds game and for what reason did people generate 2.4 million videos for ALS Ice Bucket Challenge!
You would have all your queries answered and insights drawn for what makes up a campaign or a product viral in front of the masses!
So tie up your seat belt as we shall enter the next level of Viral Marketing campaigns!
How can MSMEs thrive during COVID19 Pandemic: A conversation with Mr Ashok Mittal
COVID 19 pandemic has put to a halt, already slowing Indian economy! The MSME sector that consists 6 crore companies and millions of direct employees is going through a bad phase during the lockdown.
Ambuj Saxena, co founder of Social Buzz e-Learning, converses with Mr Ashok Mittal, Founder and CEO of Prest Loans, who brings with him 25+ years of experience in the Banking and Financial sector and has received awards from Mr Pranab Mukherjee, PM Narendra Modi, Amit Shah.
Mr Mittal, who is aware of the pulse of the Indian MSME segment minces no words in depicting the real picture of the Indian economy and suggests feasible and implementable solutions to MSME segment. His suggestions range from capital collection to Digital Marketing activities and all suggestions are aimed at encouraging MSME segment and helping them keep afloat.
Mr Mittal also reminisces the high ROI generating Digital Marketing campaigns executed by Social Buzz for his Prest Loans, an RBI registered NBFC.
Social Buzz e-Learning Ambuj Saxena in conversation with Dr Arpit Sharma: Wellness sector in COVID19
Social Buzz podcast: Importance of Blogging for your business
Today and in the days to come, Blogging shall help IT, Fintech, Electronics, Fitness, Personal Care, Political and other sector companies to create their niche by keeping their community abreast with latest developments and receiving and responding to customer feedback.
Stay tuned and take notes!
Social Buzz podcast: How should i start a blog
Blogging is a recent phenomenon followed by celebrities, organisations and common people alike. It is one of the most important arms of Digital Communication and has formed an essential pillar of "Democratisation of information" in the new age.
In this podcast, Ambuj Saxena shall take you answer many questions about how to start a blog, how many blog posts to write, where to publish those blog posts, how much time to devote to each blog post and in the end, how to utilise that blog for achieving personal ROI.
We are sure you would learn something through this podcast, so stay tuned and take notes!
Social Buzz podcast: History of Blogging decoded
In this episode of Social Buzz podcast, Ambuj Saxena, takes you through the evolution of Blogging.
Stay tuned...
Social Buzz podcast: Is this the right time to hire a Digital Marketing agency
What goes through the business owners' mind to set out a budget for involvement of a digital marketing agency?
Ambuj Saxena, Co-Founder of Social Buzz, answers the queries and navigates through a business owners' dilemma to hire a Digital Marketing agency in this episode of Social Buzz podcast.
Social Buzz podcast: How to prepare yourself before engaging with a Digital Marketing agency
A good client brief and reasonable expectations of outcomes result into measurable outcomes and lower levels of disappointment.
In this podcast, Ambuj Saxena, co founder of Social Buzz podcast takes you, as a business owner, through on how to prepare the most focussed client brief for the Digital Marketing agency.
COVID 19: Online trends to watch out for?
Every cloud has a silver lining!
COVID 19 Corona Lockdown has affected countries around the globe and this has manifested in the way we think, live and consume technology on a day to day basis.
The period of lockdown is coming out with a few lessons for us including the changes in Lifestyle we need inorder to live more sustainably.
While many sectors are badly hit and a global recession has already started, there are few bright spots of opportunities in some global sectors.
In this podcast, Ambuj Saxena, co-founder of Social Buzz, shall take you through the opportunities that will play a big role in the days and months to come! If you are a smart business owner, this podcast shall be of immense value to you.
Social Buzz podcast: Decoding Hashtag Marketing
The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.
How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and instagram?
In this episode of Social Buzz podcast, Ambuj Saxena shall take you through the history of Hashtag marketing and how it can be tapped by businesses to create digital footprint!
Social Buzz podcast: Earth Hour, a case in Cause Marketing campaigns
Contrary to popular perception, Earth Hour is not just a time of day when one switches of lights from 8 pm to 9 pm on last saturday of March. It is much bigger in idea, size and impact! It is behavior change action and involves coordination at many levels. It's not as easy to execute as you might think...
In this episode of Social Buzz podcast, we shall take you through the journey of Earth Hour and how Cause Marketing campaigns were started and the rationale behind them.
Social Buzz podcast: How to choose which Social Media platform is apt for your business
Devising a Marketing strategy can be a daunting task and choosing the right platform for executing the strategy can be even more difficult. Social Buzz podcast puts your concerns to rest with statistics that support a social media platform and a few questions that riggle your mind in order to help you tread the path to the answer!
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. They have between them 20+ years of Digital Marketing experience and have planned and successfully executed campaigns revolving around Brand Management, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. Social Buzz is a Digital Marketing agency that is empanelled with Times of India and is co founded by IIM-A, MICA and BITS Pilani alumni. Website: www.socialbuzz.org.in
Social Buzz podcast: B2B or B2C Marketing- Which is the best for your business?
B2B and B2C marketing are the buzz words in the marketing parlance. Opting for any of them to grow your brand/promote your service has different communication route and differs in the impact of the Marketing effort.
In this episode of the podcast, Social Buzz helps you understand which mode of marketing is best suited for your business needs
Online consumption pattern
Decoding the Gen Z online consumption pattern
Welcome to the podcast that talks to the youngest of the generation cohorts- Gen Z!
With dreams in their eyes and fingers on the digital screens, they are out there to outwit everyone and carve a niche for themselves in this world! They are aware and curious yet smart at the same time! They are not bogged down by any force in the world! Born between 1995 to 2015, this generation has taken the Digital world by storm and brought new trends that were never heard before!
Tune in to the Social Buzz podcast as 7 year old, Geet shares her online consumption habits!
Decoding the online consumption pattern of Baby Boomers
Baby Boomers is by far the richest Generational cohort! They have seen the manufacturing age, IT age and now the Digital Age. They have seen scores of countries gain independence, India's Cricket world cup wins, 9/11 attacks and the Great global recession! No wonder, the Baby Boomers are the richest generation!
It's interesting to observe the online consumption trend of the Baby Boomers as stated by Dr G G Saxena, an IAS retired and currently working on World Bank projects.
Wooing the Millennials
As a Marketing Manager, you would find each and every marketing strategy aimed at attracting the attention of the Millennial. Whether it is the Marketing platform to be used, the time of display of ads, the content. color and aesthetics of the graphics or the Call to Action... All the parameters need a tacit "Millennial check" before they are published! What makes Millennials such an integrated part of our Marketing or Digital Marketing mix?
Take a deep breath as Ambuj takes you through the psychology of wooing the Millennial cohort!
What are Generational Cohorts
Ever felt puzzled at the mention of the word, Millennials?
Have you ever wondered how the term, Baby Boomers, was coined?
Do you know how the online behavior of Virat Kohli would be different from online behavior of Sachin Tendulkar?
In this podcast episode of Generational Cohorts, Ambuj shall take you through the definition of Generational cohorts, how each of them is defined and how to gauge the online consumption patttern of each cohort!
Stay tuned and don't forget to take notes.
Take a crack at your Target audience
Are you clueless about your customer?
Are you not able to decipher the trends of buying?
Are you possessing a great product but no customer?
If you say a yes to any of these questions, you need to sit back and think hard! Who is my customer and what need does my product/service fulfill?
This podcast episode by Ambuj, Co founder of Social Buzz, might help you think in a more focussed manner.
Online consumption trends: Global and in India
There are roughly 7.7 billion people in the world. All are unique in their own ways. However, there are somethings that bind them together- Technology. As Information Technology has taken over, majority of the world has adopted its consumption in various ways and on various devices. While some have a habit of finding daily dose of entertainment on the internet, others would be more interested in finding out world news.
In this episode, Ambuj Saxena, Co founder of Social Buzz, takes you through the online consumption pattern observed across the globe and in the podcast, he takes you through the online consumption pattern in India, the World's largest democracy.
There are interesting anecdotes and serious learnings for marketeers and business owners who still dont realise that the digital world has become even more powerful since it's inception!
Stay tuned and don't forget to take notes!
Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. They have between them 20+ years of Digital Marketing experience and have planned and successfully executed campaigns revolving around Brand Management, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. Social Buzz is a Digital Marketing agency that is empanelled with Times of India and is co founded by IIM-A, MICA and BITS Pilani alumni. Website: www.socialbuzz.org.in
Importance of Marketing specially Digital Marketing in a business
It is not easy to build a brand or run a profitable business. Achieving success for an entrepreneur is a combination of many things such as Problem to be solved, a great product/service, enthusiastic team, robust operations and a carefully crafted Marketing strategy.
In this episode, Ambuj Saxena, co founder of Social Buzz, takes you through the apt marketing strategy and how to craft a comprehensive digital marketing strategy.
Social Buzz podcast: How does 7 year old Geet keep herself occupied during Quarantine times
Corona Virus outbreak has led to lockdowns in order to prevent community spread. The lockdowns though positive and preventive in nature, have halted the day to day routine of younger ones' as well and their energy needs to be spent at home more often than ever!
How does a 7 year old Geet who is active Ballet dancer, plays basketball and does fencing keep herself occupied during the lockdown. Catch the enthralling and hilarious Geet answer questions shot at her by her uncle, Ambuj Saxena, co founder of Social Buzz.
Social Buzz podcast 14: Geet and Dr GG in conversation on how to spend time at home during Quarantine!
Geet has some interesting questions to ask her grandfather, Dr GG Saxena, retired IAS on how to spend time at home during the Corona virus quarantine time.
Social Buzz podcast: How to spend time at home during Corona Crisis
Corona Virus has created a havoc among all strata of global society. People are in lockdown and spending time at home and are clueless on how to spend time at home! But is corona virus lockdown such a liability or can it be an opportunity for learning new things or pursuing new hobbies?
Dr GG Saxena, IAS Retd, mentor of BnBNation and a book author of "Indian BnBs: An emerging disruptor in the Hospitality sector" talks to Ambuj Saxena, co founder of BnBNation and Social Buzz about to how spend time constructively. The likely activities could be Yoga, play music, talk with family, crack jokes, pursue a hobby, spend times off the mobile screen or TV screen etc.
7 year old Geet Saxena is behind the scenes and Social Buzz is thankful to her as she is instrumental in conducting this podcast episode.
Social Buzz podcast: Films that click with the young ones!
Human Resource recruitment trends
Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion.....
How to motivate your employees
How to recruit the best candidate
Out of a global population of 7.8 billion as on date, there are only a select few whose achievements matter to you especially if you are sitting on the recruitment side of the table. Welcome to the next podcast by Social Buzz on how to evaluate a candidate on certain parameters and how to ascertain the marks on those parameters before taking an informed decision.
With an experience in public dealing as a retired IAS, Dr GG Saxena shares secrets with Mr Ambuj Saxena, Co founder of Social Buzz on how to recruit the right candidate for the job and grow together!
Social Buzz podcast: Impact of Delhi elections 2020 on social media