Soul Traders
By Amy Snoekstra & Bo Wong
Soul Traders is a weekly podcast for creatives and freelancers who want to build an intentional business in alignment with their life and their values.
Freelancers Bo Wong and Amy Snoekstra delve into topics such as pricing, marketing and community building, setting goals, working from home, resilience, mindset, outsourcing and finance. And they’re only just getting started.
Bo is a photographer, Amy is a writer and digital strategist.
Freelancers Bo Wong and Amy Snoekstra delve into topics such as pricing, marketing and community building, setting goals, working from home, resilience, mindset, outsourcing and finance. And they’re only just getting started.
Bo is a photographer, Amy is a writer and digital strategist.
Soul TradersOct 21, 2021
00:00
37:52
Self-Initiated Projects
Today we are discussing the little-known golden nugget that is self initiated projects. For creative business owners, self initiated projects can be a low risk space to test out creative ideas and build new skills. And they can be great tools for marketing your business too.
Bo, Amy and Tess have all had plenty of experience with self initiated creative projects over their careers and have seen how dynamic they can be.
LINKS
-
This podcast is a collaboration between Soul Traders Podcast and Creative Minds.
If you’ve enjoyed this episode, please, take a moment to recommend us to a friend by sending them a link to the show.
You can find us online at soultraders.net.au and creativemindshq.com
Tess’s new book Self-Promotion Without Social Media is available at bookstores and independent retailers around Australia, internationally via Amazon, and at creativemindshq.com
Thanks to Lucy Peach for our music and Scott from Sound Mind Editing.
This podcast is recorded across the unceded lands of the Wurundjeri and Menang peoples.
May 06, 202444:47
Digital Marketing Trends
Soul Traders kicks off this special season with Bo and Tess talking about digital marketing trends we’ve noticed in ourselves, our peers, and our clients.
We also commiserate feelings of underperformance as self-marketers, and reminisce about the good ‘ol days when we had more energy to deposit into our social media banks ;)
Plus, ideas for how sole traders can connect more meaningfully with the right people and nurture those relationships on and off-line, and why all the effort you have put into social media to this point won’t go to waste if you choose to explore other promotion activities.
LINKS
- Soul Traders: The agony of an overflowing inbox
- Self-promotion Without Social Media
- Tess’ Website
- Bo’s Retreats
-
This podcast is a collaboration between Soul Traders Podcast and Creative Minds.
If you’ve enjoyed this episode, please, take a moment to recommend us to a friend by sending them a link to the show.
You can find us online at soultraders.net.au and creativemindshq.com
Tess’s new book Self-Promotion Without Social Media is available at bookstores and independent retailers around Australia, internationally via Amazon, and at creativemindshq.com.
Thanks to Lucy Peach for our music and Scott from Sound Mind Editing.
This podcast is recorded across the unceded lands of the Wurundjeri and Menang peoples.
Apr 22, 202442:46
We’re back for a special season!
Listen to Tess’ original interview on Soul Traders
-
This podcast is a collaboration between Soul Traders Podcast and Creative Minds.
If you’ve enjoyed this episode, please, take a moment to recommend us to a friend by sending them a link to the show.
You can find us online at soultraders.net.au and creativemindshq.com
Tess’s new book Self-Promotion Without Social Media is available at bookstores and independent retailers around Australia, internationally via Amazon, and at creativemindshq.com.
Thanks to Lucy Peach for our music and Scott from Sound Mind Editing.
This podcast is recorded across the unceded lands of the Wurundjeri and Menang peoples.
Apr 22, 202403:42
Learning to take breaks
When you're self employed, taking time away from your business can be challenging. But if you don't integrate rest and downtime into your business, you risk stress, exhaustion and even burnout.
In this episode Bo and Amy discuss the idea of taking breaks as a creative business owner. Bo speaks about the self funded creative sabbatical she's planning for 2022. They also speak about some of the community feedback from the past few episodes and Amy's dramatic u-turn on inbox management.
Links:
Find all the details about the Soul Traders retreat here: soultraders.net.au/retreat/
Amy's switched to multiple inboxes to manage her emails. This article by Andreas Klinger explains the system.
Bo recommends listening to Phil Wang on How to Fail by Elizabeth Day, WorkLife with Adam Grant, Helen Garner's lockdown dairies, 2021 on The Weekend Read, Who is Daniel Johns on Spotify and Delwyn Everard's podcast 'Running the Show'
Both Amy and Bo have been listening to Madeline Dore's podcast Routines and Ruts
Amy's been reading This One Wild and Precious Life and listening to The Guardian's Full Story podcast
Amy recommends following Penny Wong and Sean Doherty on Instagram.
_
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In this episode Bo and Amy discuss the idea of taking breaks as a creative business owner. Bo speaks about the self funded creative sabbatical she's planning for 2022. They also speak about some of the community feedback from the past few episodes and Amy's dramatic u-turn on inbox management.
Links:
Find all the details about the Soul Traders retreat here: soultraders.net.au/retreat/
Amy's switched to multiple inboxes to manage her emails. This article by Andreas Klinger explains the system.
Bo recommends listening to Phil Wang on How to Fail by Elizabeth Day, WorkLife with Adam Grant, Helen Garner's lockdown dairies, 2021 on The Weekend Read, Who is Daniel Johns on Spotify and Delwyn Everard's podcast 'Running the Show'
Both Amy and Bo have been listening to Madeline Dore's podcast Routines and Ruts
Amy's been reading This One Wild and Precious Life and listening to The Guardian's Full Story podcast
Amy recommends following Penny Wong and Sean Doherty on Instagram.
_
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Nov 18, 202154:56
The lowdown on legals: a Q&A with Riz McDonald from Foundd Legal
Creatives tend to be very DIY in spirit with lots of optimism and zero experience in legal agreements. The learning curve for creative business owners is huge and we can find ourselves in tricky waters when it comes to the legal aspects of our business.
Thank goodness for legal brains like Riz McDonald. Riz is the founder and director of Foundd Legal. She's been a lawyer for 16 years and an e-commerce entrepreneur over the last decade. Her mission is to make legalese easier to understand. Bo speaks to Riz about contracts and agreements, what terms like 'moral rights' and 'intellectual property' actually mean and how to avoid scope creep for good.
Links:
Find Riz online at founddlegal.com You can browse her free tips and checklists and find helpful contract templates tailored to creative business owners.
Check out Riz's podcast Legals and Biz with Riz
Bo also recommends Delwyn Everard's podcast 'Running the Show' and Michael Tucak from Creative Legal for more legal support for artists and creatives.
Riz recommends reading 'Profit First' by Mike Michalowicz
_
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Thank goodness for legal brains like Riz McDonald. Riz is the founder and director of Foundd Legal. She's been a lawyer for 16 years and an e-commerce entrepreneur over the last decade. Her mission is to make legalese easier to understand. Bo speaks to Riz about contracts and agreements, what terms like 'moral rights' and 'intellectual property' actually mean and how to avoid scope creep for good.
Links:
Find Riz online at founddlegal.com You can browse her free tips and checklists and find helpful contract templates tailored to creative business owners.
Check out Riz's podcast Legals and Biz with Riz
Bo also recommends Delwyn Everard's podcast 'Running the Show' and Michael Tucak from Creative Legal for more legal support for artists and creatives.
Riz recommends reading 'Profit First' by Mike Michalowicz
_
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Nov 03, 202130:30
Creative Wellbeing: a Q&A with craft based designer Kitiya Palaskas
Kitiya is a craft-based designer who lives in Melbourne. Her work is easily recognisable with its vivid colours and playful designs. She's worked with big names like Adobe, Etsy and Lego producing props, installation and illustrations and facilitating workshops.
She's also an advocate for what she calls 'creative wellbeing'. Initiating important discussions around issues that creatives face including setting boundaries, navigating creative ruts and imposter syndrome.
Links:
Find all the details about the Soul Traders February retreat here: soultraders.net.au/retreat/
Find Kitiya online at www.kitiyapalaskas.com You can also sign up for her popular email newsletter there. She's on Instagram as @kitiyapalaskas
'Stop Telling Women They Have Imposter Syndrome' an article by Ruchika Tulshyan and Jodi-Ann Burey
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
She's also an advocate for what she calls 'creative wellbeing'. Initiating important discussions around issues that creatives face including setting boundaries, navigating creative ruts and imposter syndrome.
Links:
Find all the details about the Soul Traders February retreat here: soultraders.net.au/retreat/
Find Kitiya online at www.kitiyapalaskas.com You can also sign up for her popular email newsletter there. She's on Instagram as @kitiyapalaskas
'Stop Telling Women They Have Imposter Syndrome' an article by Ruchika Tulshyan and Jodi-Ann Burey
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Oct 21, 202137:52
The agonies of an overflowing inbox
When did our inboxes get so out of control? Can we blame the pandemic? Or is this problem much bigger? Thousands of unread messages. Constant interruptions to the focused work we need to get done and the perception that we need to be always on top of our emails. We're calling it inbox overwhelm.
In this episode Bo and Amy discuss email and how they navigate their inboxes. Bo is a proponent of inbox zero. Amy uses tabs and filters. They also discuss the new retreat dates and what they've been listening to, reading and working on.
Links:
Find all the details about the Soul Traders retreat here: soultraders.net.au/retreat/
This is the tweet that started it all
Cal Newport's book 'A World Without Email'
Cal Newport interviewed by Lisa Leong on This Working Life
Subscribe to Tess McCabe's excellent email newsletter Sylloge
Josh Spector's 40 One Sentence Email Tips
Read short story Harrison Bergeron by Kurt Vonnegut
Bo recommends listening to 'Everybody Knows', and reading Sally Rooney's 'Beautiful World, Where Are You' and enjoying the commentary surrounding it
Amy's has been working with Tess McCabe on her Creative Minds project
Amy recommends @iamthirtyaf for lols
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In this episode Bo and Amy discuss email and how they navigate their inboxes. Bo is a proponent of inbox zero. Amy uses tabs and filters. They also discuss the new retreat dates and what they've been listening to, reading and working on.
Links:
Find all the details about the Soul Traders retreat here: soultraders.net.au/retreat/
This is the tweet that started it all
Cal Newport's book 'A World Without Email'
Cal Newport interviewed by Lisa Leong on This Working Life
Subscribe to Tess McCabe's excellent email newsletter Sylloge
Josh Spector's 40 One Sentence Email Tips
Read short story Harrison Bergeron by Kurt Vonnegut
Bo recommends listening to 'Everybody Knows', and reading Sally Rooney's 'Beautiful World, Where Are You' and enjoying the commentary surrounding it
Amy's has been working with Tess McCabe on her Creative Minds project
Amy recommends @iamthirtyaf for lols
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Oct 07, 202149:40
Shared values: a Q&A with Shannon and Bryce of Studio Bonum
Shannon Palmer and Bryce MacDonald of Studio Bonum truly want to make a difference in their community. They are intentional and thoughtful both in the work they produce for their clients but also in their approach to their business.
Amy spoke to Shannon and Bryce about launching a creative business at a time of global uncertainty, the values they bring to their business and how they hope to attract clients with a similar social conscience.
Links:
If you'd like to join Amy and Bo for the Soul Traders retreat in November from the 11th until the 14th head to the retreat page soultraders.net.au/retreat/ and click on the link to email your interest.
Find Studio Bonum online at studiobonum.com.au/ and on Instagram as @studiobonum
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Amy spoke to Shannon and Bryce about launching a creative business at a time of global uncertainty, the values they bring to their business and how they hope to attract clients with a similar social conscience.
Links:
If you'd like to join Amy and Bo for the Soul Traders retreat in November from the 11th until the 14th head to the retreat page soultraders.net.au/retreat/ and click on the link to email your interest.
Find Studio Bonum online at studiobonum.com.au/ and on Instagram as @studiobonum
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Sep 02, 202128:20
A Soul Traders retreat
Exciting news: Bo and Amy are planning their very first in-person retreat!
It will be a nourishing weekend for creative business owners who want to overhaul their businesses, go deep and get clear on what they want and need to happen in 2022.
In this episode Amy and Bo talk about their plans for the retreat including an impactful program of workshops and activities. And food, don't forget about the amazing food. They also describe the incredible venue, New Farm Denmark, and cover the essential details.
If you'd like to join Amy and Bo for the Soul Traders retreat in November head to the retreat page soultraders.net.au/retreat/ and click on the link to email your interest.
Links:
Find all the details about the Soul Traders retreat here: soultraders.net.au/retreat/
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
It will be a nourishing weekend for creative business owners who want to overhaul their businesses, go deep and get clear on what they want and need to happen in 2022.
In this episode Amy and Bo talk about their plans for the retreat including an impactful program of workshops and activities. And food, don't forget about the amazing food. They also describe the incredible venue, New Farm Denmark, and cover the essential details.
If you'd like to join Amy and Bo for the Soul Traders retreat in November head to the retreat page soultraders.net.au/retreat/ and click on the link to email your interest.
Links:
Find all the details about the Soul Traders retreat here: soultraders.net.au/retreat/
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Aug 25, 202123:00
The questions we get asked all the time
The podcast has reached a milestone: 10,000 downloads! Thank you to all our regular listeners for supporting us on our journey.
To celebrate Bo and Amy answer the questions they get asked most frequently about their personal and professional lives.
Links:
Bo reflects on her interview with Kate Stokes from Coco Flip earlier this season.
Amy remembers the episodes Real mistakes we've made and what we've learned along the way and Resisting the call to grow
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
To celebrate Bo and Amy answer the questions they get asked most frequently about their personal and professional lives.
Links:
Bo reflects on her interview with Kate Stokes from Coco Flip earlier this season.
Amy remembers the episodes Real mistakes we've made and what we've learned along the way and Resisting the call to grow
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Aug 18, 202128:13
Local and digital communities: a Q&A with graphic designer Orla Larkin
Orla Larkin is an award winning digital designer, strategist and educator. Over her career she's worked across state government, not for profits and education. These days she helps makers, creatives and ethical businesses establish themselves online. Orla is no stranger to remote working, having worked with clients around the world for many years.
In this conversation, Bo talks to Orla about finding ways to connect and create community as a freelancer, the importance of website accessibility, using Tik Tok as a grown up and her take on 'personal branding'.
Links:
Find Orla online at www.orlalarkin.com
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
We have a brand spanking new website www.soultraders.net.au Check it out and sign up to receive our Monthly Roundup - an email full of links and resources for creative freelancers.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In this conversation, Bo talks to Orla about finding ways to connect and create community as a freelancer, the importance of website accessibility, using Tik Tok as a grown up and her take on 'personal branding'.
Links:
Find Orla online at www.orlalarkin.com
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
We have a brand spanking new website www.soultraders.net.au Check it out and sign up to receive our Monthly Roundup - an email full of links and resources for creative freelancers.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Aug 12, 202130:18
Business without the hustle: a Q&A with Fiona Killackey AKA My Daily Business Coach
Fiona Killackey is a business coach who has worked with many small to medium sized businesses supporting them with practical insights into their marketing, business systems, goal setting and most importantly, working out where their dollars are coming from!
Fiona has a podcast, offers courses and coaching and she's also written a book called 'Passion. Purpose. Profit.' which is an incredibly useful guide for anyone who has a small business or who dreams of starting one.
In this conversation, Amy talks to Fiona about her tips for dealing with uncertainty (and lockdowns!) and the advice she gives her clients about finding their purpose as well as the people and the systems to support them.
Links:
Find Fiona online at www.mydailybusinesscoach.com and on Instagram as @mydailybusinesscoach
Fiona's group coaching program 'Marketing for your small business' is enrolling now, find the details here.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Fiona has a podcast, offers courses and coaching and she's also written a book called 'Passion. Purpose. Profit.' which is an incredibly useful guide for anyone who has a small business or who dreams of starting one.
In this conversation, Amy talks to Fiona about her tips for dealing with uncertainty (and lockdowns!) and the advice she gives her clients about finding their purpose as well as the people and the systems to support them.
Links:
Find Fiona online at www.mydailybusinesscoach.com and on Instagram as @mydailybusinesscoach
Fiona's group coaching program 'Marketing for your small business' is enrolling now, find the details here.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Aug 04, 202127:04
Imposter feelings and creative confidence
Imposter feelings, or that nagging voice at the back of your head that whispers 'who do you think you are?' or 'any moment now, people are going to discover you're a fake!' Most of us have them from time to time, no matter how outwardly successful or established we are.
In this episode, Bo and Amy answer a community question about imposter syndrome. They discuss how fears and doubts show up for them and what they've done to build confidence around their work and creative abilities.
Links:
The Soul Traders are online! Check out our new website soultraders.net.au
Listen the the This Working Life episode about imposter syndrome
Amy and Bo are reading The Artist's Way by Julia Cameron for the Soul Traders book club. Do you have a book suggestion? DM us on Instagram or use the contact form on our website soultraders.net.au
Amy and Bo recommend Ms Represented with Annabel Crabb available to watch on ABC iView
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In this episode, Bo and Amy answer a community question about imposter syndrome. They discuss how fears and doubts show up for them and what they've done to build confidence around their work and creative abilities.
Links:
The Soul Traders are online! Check out our new website soultraders.net.au
Listen the the This Working Life episode about imposter syndrome
Amy and Bo are reading The Artist's Way by Julia Cameron for the Soul Traders book club. Do you have a book suggestion? DM us on Instagram or use the contact form on our website soultraders.net.au
Amy and Bo recommend Ms Represented with Annabel Crabb available to watch on ABC iView
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders online at soultraders.net.au and on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jul 21, 202122:08
Wearing all the hats, overwhelm and outsourcing
There's no denying working for yourself is a bit of a juggling act most of the time. When you're self employed, you are wearing all the hats: from administration, to accounts, to marketing and of course the actual creative service you are offering.
Sometimes performing all these roles can feel fun and easy, but often it can feel like we're pulled in different directions and we have too much on our plate which can lead to overwhelm and then if we're not careful, burnout.
In this episode Bo and Amy discuss the pros and cons of wearing all the hats, how overwhelm shows up for them and ways they avoid or combat it in their working lives.
Links:
Bo recommends This Working Life, an ABC podcast hosted by Lisa Leong and the Instagram account @sinkreviews
Amy recommends the Instagram account @uglymelbournehouses
She also recommends reading Richard Flanagan's essay in The Monthly 'To be free'. You can also listen to him reading the same essay on the 7am Podcast.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Sometimes performing all these roles can feel fun and easy, but often it can feel like we're pulled in different directions and we have too much on our plate which can lead to overwhelm and then if we're not careful, burnout.
In this episode Bo and Amy discuss the pros and cons of wearing all the hats, how overwhelm shows up for them and ways they avoid or combat it in their working lives.
Links:
Bo recommends This Working Life, an ABC podcast hosted by Lisa Leong and the Instagram account @sinkreviews
Amy recommends the Instagram account @uglymelbournehouses
She also recommends reading Richard Flanagan's essay in The Monthly 'To be free'. You can also listen to him reading the same essay on the 7am Podcast.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jul 14, 202128:39
Following your curiosity: a Q&A with graphic designer Tess McCabe
Tess is a freelance graphic designer with a broad portfolio of work spanning web design, print and publishing. But she has many other strings to her bow: she started publishing company Creative Minds and has written and released several books of her own. She was formerly the coordinator of the Creative Women's Circle and co hosted The New Normal Podcast with friend and fellow small business owner Emma Clark Gratton. Her monthly newsletter Sylloge, a compilation of podcast, blog and book recommendations has a cult following.
Amy asks Tess about her incredibly diverse career and how she manages to wear all the hats in her solo business. They delve into her recent book, Graphic Design Speak, and what prompted her to write it. Tess also shares some thoughts about where to find a graphic designer and how to get the most out of the relationship.
Links:
Find Tess online at www.tessmccabe.com.au and her publishing company Creative Minds at www.creativemindshq.com
You can buy Tess's most recent book, Graphic Design Speak, from Creative Minds or your local independent bookstore.
She's on Instagram as @tessmccabe and @creativemindshq
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Amy asks Tess about her incredibly diverse career and how she manages to wear all the hats in her solo business. They delve into her recent book, Graphic Design Speak, and what prompted her to write it. Tess also shares some thoughts about where to find a graphic designer and how to get the most out of the relationship.
Links:
Find Tess online at www.tessmccabe.com.au and her publishing company Creative Minds at www.creativemindshq.com
You can buy Tess's most recent book, Graphic Design Speak, from Creative Minds or your local independent bookstore.
She's on Instagram as @tessmccabe and @creativemindshq
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jul 07, 202138:41
Mini episode: attract paying clients on Instagram with Amy Snoekstra
In this short episode Amy shares 10 content ideas for social media that might actually translate into paying clients. Amy recommends an intentional approach to platforms like Instagram, leveraging our innately human need to connect and create community. She discusses the 'know, like, trust' principle and how you might use it as a starting point for your social media content.
If you're a small or solo business owner who feels frustrated by social media, if you aren't seeing the return on the investment of time and energy you put into it, then listen up!
Links:
Listen to our other episodes about social media and community building:
Are you wasting your time on Instagram?
Mini episode: photography for Instagram, Bo's tips
Mini episode: Amy's tips for writing great social media captions
Marketing and community building for creatives, without the ick factor
Mini episode: Amy's Instagram engagement tips
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
If you're a small or solo business owner who feels frustrated by social media, if you aren't seeing the return on the investment of time and energy you put into it, then listen up!
Links:
Listen to our other episodes about social media and community building:
Are you wasting your time on Instagram?
Mini episode: photography for Instagram, Bo's tips
Mini episode: Amy's tips for writing great social media captions
Marketing and community building for creatives, without the ick factor
Mini episode: Amy's Instagram engagement tips
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jul 02, 202110:22
Why quitting can be great for your business
There's no doubt persistence and tenacity are great attributes and essential to running any business. But knowing when and how to quit is also an important and often overlooked skill.
In this episode, Bo and Amy talk about quitting and how it can be a brilliant way to make space in your life and your business, to cut your losses and to move on. Like an old car that will keep draining your time and money, sometimes projects, relationships and even ideas are not worth persevering with. So, while grit and resilience are the buzzwords of the day, Bo and Amy think quitting is a skill we should all invest time in building.
Links:
Amy's reading 'Can't Even; How Millennials Became the Burnout Generation' by Anne Helen Petersen
And Fiona Killackey's book 'Passion. Purpose. Profit.'
Bo was featured in Aurora Magazine this month (on the cover no less!)
Bo's dog Velcro has finally been featured on the Instagram account @dogsinsliversoflight!
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In this episode, Bo and Amy talk about quitting and how it can be a brilliant way to make space in your life and your business, to cut your losses and to move on. Like an old car that will keep draining your time and money, sometimes projects, relationships and even ideas are not worth persevering with. So, while grit and resilience are the buzzwords of the day, Bo and Amy think quitting is a skill we should all invest time in building.
Links:
Amy's reading 'Can't Even; How Millennials Became the Burnout Generation' by Anne Helen Petersen
And Fiona Killackey's book 'Passion. Purpose. Profit.'
Bo was featured in Aurora Magazine this month (on the cover no less!)
Bo's dog Velcro has finally been featured on the Instagram account @dogsinsliversoflight!
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
Also, review us on iTunes! Go on! We love reading them!
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jun 23, 202119:52
Mini episode: raising your prices with Bo Wong
In this short episode Bo delves into the mystery and magic of pricing your services as a freelancer. Pricing is a dynamic process. As a business of one you need to frequently review, restructure and occasionally raise your prices.
Bo covers the dangers of pricing too low, how to know when you're ready to raise your prices and when to do it. She also gives a few notes on valuing yourself, your time and your expertise. If you've been looking for a pep talk on pricing, this is the episode for you.
Links:
Listen to our season 1 episode about pricing:
Pricing for freelancers
And our episode Passion Tax - are you paying it?
Find out more about Bo via her website
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Bo covers the dangers of pricing too low, how to know when you're ready to raise your prices and when to do it. She also gives a few notes on valuing yourself, your time and your expertise. If you've been looking for a pep talk on pricing, this is the episode for you.
Links:
Listen to our season 1 episode about pricing:
Pricing for freelancers
And our episode Passion Tax - are you paying it?
Find out more about Bo via her website
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jun 15, 202114:52
Are you wasting your time on Instagram?
Do you use Instagram to market your business? This week Bo and Amy respond to a question Amy gets asked a lot: 'I spend so much time on Instagram but I'm not seeing results for my business. Why is it that everyone else seems to have so many followers and do so well whereas I just seem to waste time?' They reveal their own approaches to using Instagram to market their services and Bo asks Amy to explain the dreaded Instagram Algorithm (with a capital 'A').
Bo and Amy also talk about their recent experiences: Bo travelling through the Pilbara and Kimberley regions and Amy travelling nowhere because she's stuck at home in locked down Melbourne.
Links:
Listen to our season 1 episodes about Instagram:
Instagram and originality
Mini episode: Amy's Instagram engagement tips
Marketing and community building for creatives, without the ick factor
Mini episode: Amy's tips for writing great social media captions
And our episode about competition and comparison
Bo is offering mentorships for emerging photographers
Catherine Deveny's lockdown memes on Instagram (definitely not a waste of time)
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Bo and Amy also talk about their recent experiences: Bo travelling through the Pilbara and Kimberley regions and Amy travelling nowhere because she's stuck at home in locked down Melbourne.
Links:
Listen to our season 1 episodes about Instagram:
Instagram and originality
Mini episode: Amy's Instagram engagement tips
Marketing and community building for creatives, without the ick factor
Mini episode: Amy's tips for writing great social media captions
And our episode about competition and comparison
Bo is offering mentorships for emerging photographers
Catherine Deveny's lockdown memes on Instagram (definitely not a waste of time)
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Jun 10, 202127:29
The low-key tech systems and software we use in our businesses
There are so many business systems and software subscriptions out there and they make big promises: to free up your time, grow or scale your business and streamline your life. But as freelance business owners who question investment and growth at every step, both Bo and Amy are hesitant to sign up to the latest fad.
In this episode Bo and Amy discuss the systems and software they use in their businesses, including the very straightforward, paper-based ones. They cover productivity and time keeping, communication and collaboration, file storage and backup, photography, accounting and bookkeeping, social media scheduling and email.
Links:
Listen to our episode about questioning business growth Resisting the call to grow
Bullet journalling
The Notes app and Google Keep for time management and productivity
Pomodoro timers TomatoTimer and Flow
Toggl Track for time tracking
Google Docs and Slack for collaboration
Pixieset and WeTransfer for file transfer
Lightroom Mobile Photo Editor
Later for social media scheduling
Spotify for tunes
Lug and Carrie Melbourne cargo bike rental
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In this episode Bo and Amy discuss the systems and software they use in their businesses, including the very straightforward, paper-based ones. They cover productivity and time keeping, communication and collaboration, file storage and backup, photography, accounting and bookkeeping, social media scheduling and email.
Links:
Listen to our episode about questioning business growth Resisting the call to grow
Bullet journalling
The Notes app and Google Keep for time management and productivity
Pomodoro timers TomatoTimer and Flow
Toggl Track for time tracking
Google Docs and Slack for collaboration
Pixieset and WeTransfer for file transfer
Lightroom Mobile Photo Editor
Later for social media scheduling
Spotify for tunes
Lug and Carrie Melbourne cargo bike rental
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Apr 28, 202137:05
Find your flow with Haley Berryman of Cool Wow Collective
Amy speaks to Haley Berryman, a freelance copywriter who works with purpose driven businesses on their communications and strategy. She also facilitates an online community of founders and freelancers called Cool Wow Collective.
Amy asks Haley about flow state, an idea first introduced by positive psychology founder Mihaly Csikszentmihalyi. We all know the feeling of being 'in the zone' but how do we cultivate flow? Haley has some great ideas to help us get there.
Links:
You can find Haley online at coolwowcollective.com and haleyberryman.com or on Instagram @coolwowcollective
Read Haley's blog to learn more about flow state: 'How to find your flow state? 3 essential ingredients'
Pomodoro timers: Focus app, Cuckoo, Tomato timer
The Social Dilemma documentary
Cool Wow Collective x Girl Friday Planner's A5 Daily Focus Jotter
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Amy asks Haley about flow state, an idea first introduced by positive psychology founder Mihaly Csikszentmihalyi. We all know the feeling of being 'in the zone' but how do we cultivate flow? Haley has some great ideas to help us get there.
Links:
You can find Haley online at coolwowcollective.com and haleyberryman.com or on Instagram @coolwowcollective
Read Haley's blog to learn more about flow state: 'How to find your flow state? 3 essential ingredients'
Pomodoro timers: Focus app, Cuckoo, Tomato timer
The Social Dilemma documentary
Cool Wow Collective x Girl Friday Planner's A5 Daily Focus Jotter
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Apr 21, 202118:31
The elusive big break: rejection, professional ghosting and resilience
Are you waiting for that much anticipated big break? For most of us in creative industries, it's more a case of small steps rather than giant leaps.
And there's no doubt that rejection is a part of life. We've all experienced that kick-in-the-guts feeling of being rejected: when we've invested so much into a creative project that we feel ultimately doesn't pay off.
In this episode Bo and Amy talk about rejection in the visual arts, design and publishing sectors, sharing stories of professional ghosting, the treadmill of grant and award applications and ultimately, resilience.
Links:
The Countess Report, gender equity in the visual arts
Know My Name, a gender equity initiative of the National Gallery of Australia
Parlour, women in Australian architecture
'Bouncing Back from Rejection' WorkLife with Adam Grant
How To Fail With Elizabeth Day
'I Got Rejected 101 Times' by Emily Winter in the New York Times
Nyinalanginy/ The Gathering at PICA
Balancing Act at AGWA
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
And there's no doubt that rejection is a part of life. We've all experienced that kick-in-the-guts feeling of being rejected: when we've invested so much into a creative project that we feel ultimately doesn't pay off.
In this episode Bo and Amy talk about rejection in the visual arts, design and publishing sectors, sharing stories of professional ghosting, the treadmill of grant and award applications and ultimately, resilience.
Links:
The Countess Report, gender equity in the visual arts
Know My Name, a gender equity initiative of the National Gallery of Australia
Parlour, women in Australian architecture
'Bouncing Back from Rejection' WorkLife with Adam Grant
How To Fail With Elizabeth Day
'I Got Rejected 101 Times' by Emily Winter in the New York Times
Nyinalanginy/ The Gathering at PICA
Balancing Act at AGWA
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Apr 14, 202127:06
Battling loneliness and creating community for freelancers
We all know that as humans, we're hardwired for connection. But for most of us, freelancing or remote working can be a lonely business.
In today's episode Bo and Amy discuss the importance of connection and community to avoid feelings of isolation. The benefits of having a solid community around you as a freelancer are numerous: they might offer a sounding board for ideas, share common gripes and grievances and provide accountability and support as well as friendship.
Bo and Amy talk about how they've overcome isolation in their own working lives and share practical ideas for building up your own infrastructure of support and community.
Links:
Former PM Kevin Rudd's IGTV for handball tips
Cool Wow Collective virtual coworking
Soul Traders is charting in the top 20 for marketing podcasts in Australia! Yay! So a big thank you to all of our regular listeners and anyone who's shared an episode with a friend recently, we really appreciate it.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
In today's episode Bo and Amy discuss the importance of connection and community to avoid feelings of isolation. The benefits of having a solid community around you as a freelancer are numerous: they might offer a sounding board for ideas, share common gripes and grievances and provide accountability and support as well as friendship.
Bo and Amy talk about how they've overcome isolation in their own working lives and share practical ideas for building up your own infrastructure of support and community.
Links:
Former PM Kevin Rudd's IGTV for handball tips
Cool Wow Collective virtual coworking
Soul Traders is charting in the top 20 for marketing podcasts in Australia! Yay! So a big thank you to all of our regular listeners and anyone who's shared an episode with a friend recently, we really appreciate it.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast Have a question? Just DM us, we love questions!
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Mar 25, 202129:12
A carefully crafted business: a Q&A with Kate Stokes of Coco Flip
Bo speaks to Kate Stokes of Coco Flip, a Melbourne based furniture and lighting design studio founded in 2010 and run by Kate and Haslett Grounds.
Bo asks Kate about the values that underpin her business, nurturing long term partnerships with local manufacturers, her approach to slow and considered business growth and her thoughts on the importance of sustainability in the fast paced and glossy design world.
Links:
Find Coco Flip Online and on Instagram as @coco_flip
Find out more about 'Small' a panel discussion as a part of Melbourne Design Week and register here.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Bo asks Kate about the values that underpin her business, nurturing long term partnerships with local manufacturers, her approach to slow and considered business growth and her thoughts on the importance of sustainability in the fast paced and glossy design world.
Links:
Find Coco Flip Online and on Instagram as @coco_flip
Find out more about 'Small' a panel discussion as a part of Melbourne Design Week and register here.
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Mar 11, 202130:11
Resisting the call to grow
There seems to be an assumption out there that a business that is growing, is one that is doing well. But growth isn't always good. Growing your business might look like hiring staff or investing in tools or subscriptions. Sometimes these are necessary and beneficial steps. But often growth like this creates more stress and less flexibility for a soul trader.
Bo and Amy talk about resisting the siren call of growth and maybe even staying deliberately small with examples from their own careers.
Links:
'Company of One; Why Staying Small is the Next Big Thing for Business' by Paul Jarvis
San Cisco - 'On The Line' music video featuring Bo's caravan 'Lemon Delicious'
www.youtube.com/watch?v=jlubk5RYCAc
Bo recommends 'Coat Route; Craft, Luxury, and Obsession on the Trail of a $50,000 Coat' by Meg Lukens Noonan
Amy recommends following author Bri Lee on Instagram
Register for Plyroom and Coco Flip's panel discussion 'SMALL' as a part of Melbourne Design Week here.
As always, if you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend by sending them the link. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Bo and Amy talk about resisting the siren call of growth and maybe even staying deliberately small with examples from their own careers.
Links:
'Company of One; Why Staying Small is the Next Big Thing for Business' by Paul Jarvis
San Cisco - 'On The Line' music video featuring Bo's caravan 'Lemon Delicious'
www.youtube.com/watch?v=jlubk5RYCAc
Bo recommends 'Coat Route; Craft, Luxury, and Obsession on the Trail of a $50,000 Coat' by Meg Lukens Noonan
Amy recommends following author Bri Lee on Instagram
Register for Plyroom and Coco Flip's panel discussion 'SMALL' as a part of Melbourne Design Week here.
As always, if you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend by sending them the link. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Mar 03, 202125:10
Everyone has influence: a Q&A with Sarah Wallwork of Bodyschool
Amy speaks to Sarah Wallwork, a fitness trainer based in Fremantle. Sarah is well known for her ability to inspire and energise people into taking action to achieve their fitness goals.
Amy asks Sarah to reveal her approach to goal setting and accountability, how she adapted and responded to the challenges of 2020 and how she's built a vibrant and engaged community around her business.
Links:
You can find out more about Sarah's business, Bodyschool, through her website and Instagram @bodyschool1
As always, if you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Amy asks Sarah to reveal her approach to goal setting and accountability, how she adapted and responded to the challenges of 2020 and how she's built a vibrant and engaged community around her business.
Links:
You can find out more about Sarah's business, Bodyschool, through her website and Instagram @bodyschool1
As always, if you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Feb 24, 202128:47
Passion tax - are you paying it?
Passion tax. What is it and how does it show up for freelancers, particularly those working in creative industries?
Bo and Amy discuss passion tax or passion exploitation and why people who love the work they do are exposed to it. They discuss their own experiences and share practical ways to maintain healthy financial boundaries in your creative work.
Links:
Adam Grant on how jobs, bosses and firms may improve after the crisis in The Economist
Gillian Welch's song - Everything is Free
Soul Traders season 1 episode: Photo copyright and crediting for creatives: your questions for Bo
Soul Traders season 1 episode: Pricing for Freelancers
Melbourne-based furniture design studio Plyroom and furniture and lighting studio Coco Flip
Bo and Rose Megirian's exhibition 'Fair Isle' for Perth Festival
Bri Hammond on Instagram
Bri Hammond's Isolation Portraits
Tajette O'Halloran on Instagram
Canon Convos interview with Tajette O'Halloran
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Bo and Amy discuss passion tax or passion exploitation and why people who love the work they do are exposed to it. They discuss their own experiences and share practical ways to maintain healthy financial boundaries in your creative work.
Links:
Adam Grant on how jobs, bosses and firms may improve after the crisis in The Economist
Gillian Welch's song - Everything is Free
Soul Traders season 1 episode: Photo copyright and crediting for creatives: your questions for Bo
Soul Traders season 1 episode: Pricing for Freelancers
Melbourne-based furniture design studio Plyroom and furniture and lighting studio Coco Flip
Bo and Rose Megirian's exhibition 'Fair Isle' for Perth Festival
Bri Hammond on Instagram
Bri Hammond's Isolation Portraits
Tajette O'Halloran on Instagram
Canon Convos interview with Tajette O'Halloran
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Feb 17, 202123:23
The year of the Ox and what it means for you and your business
Welcome to the second season of Soul Traders! Bo and Amy are back with a special episode marking the beginning of the year of the Ox in the Chinese lunar calendar.
What is the year of the Ox and what does it mean for you and your business? Bo and Amy discuss using the Chinese lunar calendar as a framework for setting values based goals you might actually stick to. They detail what you can learn from the Ox and consider how you might nourish and support yourself along the way. It's a very fun episode!
Links:
Listen to our episode on goal setting: Setting values based goals for your business
Learn more about the year of the Ox from Narrye Caldwell's astrological reading
Bo's Zucchini and Corn Fritter recipe
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
What is the year of the Ox and what does it mean for you and your business? Bo and Amy discuss using the Chinese lunar calendar as a framework for setting values based goals you might actually stick to. They detail what you can learn from the Ox and consider how you might nourish and support yourself along the way. It's a very fun episode!
Links:
Listen to our episode on goal setting: Setting values based goals for your business
Learn more about the year of the Ox from Narrye Caldwell's astrological reading
Bo's Zucchini and Corn Fritter recipe
If you've enjoyed this episode of Soul Traders please, please take a moment to recommend it to a friend. It's the best way to make sure the podcast reaches new ears.
You can find Soul Traders on Instagram as @soultraderspodcast or join the Soul Traders Podcast Community on Facebook. Have a question? Tag us on social media using the hashtag #soultraderspodcast
Intro music kindly provided by Lucy Peach. Production by Sound Mind.
Feb 10, 202120:43
Cultivating creativity in your business and life
Bo and Amy talk about creativity and how it's naturally woven into the fabric of the way we live and do business as soul traders. Amy and Bo ask if creativity is for everyone, bust the myth of the 'creative genius' and talk about cultivating a creative practice.
In this episode:
•Bo is getting better at saying 'no' as she's fully booked for the rest of the year.
•Amy and Bo ask: can everyone be creative?
•Bo wants to bust the 'creative genius' myth.
•Amy loves the idea of cultivating a creative practice.
•Amy's been reading Big Magic by Elizabeth Gilbert, she suggests you follow your curiosity, not your passion.
•Bo asks what we can learn from writers about beating creative block.
•Bo loves the idea of giving time to 'blue sky thinking'.
•Amy has been working with a Fremantle based visual artist who has a 'naughty corner' in her studio for paintings that aren't working out.
•Bo's a big fan of productive procrastination.
•Bo and Amy share the creative goals they've kicked recently
Links:
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Elizabeth Gilbert's website
Hannah Gadsby's Nanette
Artists Emily McGuire's website
Why Walking Helps Us Think By Ferris Jabr in The New Yorker
What I Miss Most Is Swimming: Immersion, even just thinking about it, is the balm we need right now. By Bonnie Tsui in The New York Times
Bo's new creative project @the_bush_arranger
We're on Instagram! Yay! Follow us! @soultraderspodcast
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram as @soultraderspodcast Music and production by Dingo Spender
In this episode:
•Bo is getting better at saying 'no' as she's fully booked for the rest of the year.
•Amy and Bo ask: can everyone be creative?
•Bo wants to bust the 'creative genius' myth.
•Amy loves the idea of cultivating a creative practice.
•Amy's been reading Big Magic by Elizabeth Gilbert, she suggests you follow your curiosity, not your passion.
•Bo asks what we can learn from writers about beating creative block.
•Bo loves the idea of giving time to 'blue sky thinking'.
•Amy has been working with a Fremantle based visual artist who has a 'naughty corner' in her studio for paintings that aren't working out.
•Bo's a big fan of productive procrastination.
•Bo and Amy share the creative goals they've kicked recently
Links:
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Elizabeth Gilbert's website
Hannah Gadsby's Nanette
Artists Emily McGuire's website
Why Walking Helps Us Think By Ferris Jabr in The New Yorker
What I Miss Most Is Swimming: Immersion, even just thinking about it, is the balm we need right now. By Bonnie Tsui in The New York Times
Bo's new creative project @the_bush_arranger
We're on Instagram! Yay! Follow us! @soultraderspodcast
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram as @soultraderspodcast Music and production by Dingo Spender
Aug 31, 202023:18
Unlock the power of your cycle: a Q&A with Lucy Peach, period preacher
Bo and Amy chat with Lucy Peach: a performer, author, podcaster and self-proclaimed 'period preacher'! Lucy's work is about empowering women to observe and understand their menstrual cycles and hopefully learn to leverage the unique opportunities that come with them.
Bo and I asked Lucy about her creative work, how she manages her energy throughout the month and what advice she would give to soul traders who have a cycle!
Links:
Lucy's book Period Queen is available in bookstores right now or online via Booktopia
Listen to the Period Queen podcast on Spotify.
Find out more about Lucy via her website.
Bo and I asked Lucy about her creative work, how she manages her energy throughout the month and what advice she would give to soul traders who have a cycle!
Links:
Lucy's book Period Queen is available in bookstores right now or online via Booktopia
Listen to the Period Queen podcast on Spotify.
Find out more about Lucy via her website.
Aug 12, 202046:47
Mini episode: photography for Instagram, Bo's tips
In the attention economy of Instagram, good photography is a valuable commodity. You may have something amazing to say, but if your photo doesn't stop people scrolling, they simply won't read it.
In this episode Bo shares her tips for scroll-stopping photography on Instagram, including orientation, framing and composition, lighting and tips for shooting interiors.
Make sure you check out Amy's mini episode about writing captions. It's a great companion to this one. Happy snapping!
Links:
Mini episode: Amy's tips for writing great social media captions
open.spotify.com/episode/2lZsKqZoiHpCqQ6TbrZc2Z?si=LARLO5g7SHGsjCPcfO5xZw
Adobe Lightroom for mobile app
apps.apple.com/au/app/adobe-lightroom-photo-editor/id878783582
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
In this episode Bo shares her tips for scroll-stopping photography on Instagram, including orientation, framing and composition, lighting and tips for shooting interiors.
Make sure you check out Amy's mini episode about writing captions. It's a great companion to this one. Happy snapping!
Links:
Mini episode: Amy's tips for writing great social media captions
open.spotify.com/episode/2lZsKqZoiHpCqQ6TbrZc2Z?si=LARLO5g7SHGsjCPcfO5xZw
Adobe Lightroom for mobile app
apps.apple.com/au/app/adobe-lightroom-photo-editor/id878783582
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Jul 29, 202011:23
Getting paid: Bo & Amy answer a community question
Bo and Amy respond to a question from the Soul Traders Podcast community about getting paid as a creative freelancer. They discuss valuing yourself and your time, finding clients that value you, 'scope creep' and payment systems.
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Jul 22, 202028:19
Competition and comparison: when it's useful and when it's not
How competitive do we need to be in order to be successful in business? Can competition and comparison be helpful? When do these things become unhelpful or toxic? In this episode Bo and Amy talk about how they've dealt with competition in their working lives and ask the question: is it possible to incorporate a healthy level of competition into your business without comparison dragging you down?
In this episode:
•Bo and Amy want you to imagine them wearing 80's tennis gear while you listen. Think pastels and sweat bands. Okay?
•Amy confesses that she's never been a competitive sort of person and finds the whole idea very stressful.
•They discuss the idea of cultivating an abundance mindset.
•Amy recommends curiosity rather than comparison for conducting competitor research or looking at what other people in your industry are up to.
•Bo thinks competition can be useful as a way to keep you moving forward and expanding your skill set.
•Bo discusses the lone wolf culture of photography.
•Bo talks about struggling to find a mentor early in her career and finding a supportive community to share resources with interstate.
•They discuss the idea of 'comparisonitis' and social media.
•Bo and Amy share the goals they've kicked recently
Links:
Laura Jane Williams article in Red Magazine - Stop slagging off Instagram
Writers & Lovers by Lily King
Phosphorescence: On Awe, Wonder And Things That Sustain You When The World Goes Dark by Julia Baird
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Jul 16, 202029:36
Mini episode: Amy's tips for writing great social media captions
Amy gets asked this question all the time: how do I write engaging captions for social media? In this episode she shares some of her ideas about great writing for social media and tips for writing engaging captions, including what to do when you're stuck for ideas, how to structure a caption and how to create content that is valuable to your audience.
Links:
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
If you want to learn more about writing, I strongly recommend Write Right, a course run by The Good Copy studio in Melbourne
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Links:
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
If you want to learn more about writing, I strongly recommend Write Right, a course run by The Good Copy studio in Melbourne
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Jul 08, 202008:30
Client relationships and long lasting partnerships
One of the best things you can do as a freelancer is invest time and energy into creating great relationships with your clients. In this episode Bo and Amy discuss how they create trust with clients, maintain boundaries and foster truly collaborative partnerships.
In this episode:
•Amy is thrilled that her baby is sleeping better and consequently, her creative mojo is returning.
•Bo and Amy discuss the importance of setting boundaries for yourself as a freelancer.
•Amy is excited to share (Queen) Brené Brown's definition of 'boundaries'.
•Bo shares an excellent metaphor about groundwork and horsemanship.
•Bo and Amy discuss the boundaries they've set for themselves around work.
•Bo talks about a very simple but effective change she made to her email communication.
•Bo and Amy talk about attracting the 'dream clients' who might share your values.
•Bo shares another really great metaphor, this one features jiu jitsu.
•Bo and Amy talk about the projects they've been working on.
Links:
'Rising Strong' by Brené Brown
www.booktopia.com.au/rising-strong-bren-brown/book/9780091955038.html
Just not sorry plugin for Google Chrome
chrome.google.com/webstore/detail/just-not-sorry-the-gmail/fmegmibednnlgojepmidhlhpjbppmlci
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
In this episode:
•Amy is thrilled that her baby is sleeping better and consequently, her creative mojo is returning.
•Bo and Amy discuss the importance of setting boundaries for yourself as a freelancer.
•Amy is excited to share (Queen) Brené Brown's definition of 'boundaries'.
•Bo shares an excellent metaphor about groundwork and horsemanship.
•Bo and Amy discuss the boundaries they've set for themselves around work.
•Bo talks about a very simple but effective change she made to her email communication.
•Bo and Amy talk about attracting the 'dream clients' who might share your values.
•Bo shares another really great metaphor, this one features jiu jitsu.
•Bo and Amy talk about the projects they've been working on.
Links:
'Rising Strong' by Brené Brown
www.booktopia.com.au/rising-strong-bren-brown/book/9780091955038.html
Just not sorry plugin for Google Chrome
chrome.google.com/webstore/detail/just-not-sorry-the-gmail/fmegmibednnlgojepmidhlhpjbppmlci
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Jun 25, 202033:31
Managing your energy and self care for freelancers
When you're self employed it's down to you to put the wind in your own sails. In this episode Bo and Amy discuss taking breaks and setting boundaries for your time and the various demands on it.
In this episode:
•Bo talks about her decision not to take on any new clients for the remainder of the year.
•Bo and Amy discuss writer and activist Audre Lorde's framing of 'self care' as a radical political act and how commercial the idea has become.
•Amy talks about her second pregnancy and learning how to slow down and prioritise rest.
•Amy explains the Pareto Principle, or the 80/20 rule for prioritising areas of your business.
•They discuss systems for scheduling and balancing the various areas of their lives.
•Amy asks Bo how she manages her energy during the weeks when she has back-to-back shoots.
•They discuss the energy giving power of a good meal.
•They wonder if there is a role for managing client expectations in this discussion.
•They discuss setting boundaries for yourself around managing your inbox and job turnaround.
•Amy mentions an article she read recently which recommends a KonMari approach to prioritising your schedule.
•Bo and Amy share the advice they would give their younger selves around managing energy.
Links:
The Nap Ministry
www.instagram.com/thenapministry/
The Guardian article by Jo Walker
www.theguardian.com/lifeandstyle/2020/jan/28/the-way-of-the-tired-person-life-rules-for-the-perpetually-exhausted
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
In this episode:
•Bo talks about her decision not to take on any new clients for the remainder of the year.
•Bo and Amy discuss writer and activist Audre Lorde's framing of 'self care' as a radical political act and how commercial the idea has become.
•Amy talks about her second pregnancy and learning how to slow down and prioritise rest.
•Amy explains the Pareto Principle, or the 80/20 rule for prioritising areas of your business.
•They discuss systems for scheduling and balancing the various areas of their lives.
•Amy asks Bo how she manages her energy during the weeks when she has back-to-back shoots.
•They discuss the energy giving power of a good meal.
•They wonder if there is a role for managing client expectations in this discussion.
•They discuss setting boundaries for yourself around managing your inbox and job turnaround.
•Amy mentions an article she read recently which recommends a KonMari approach to prioritising your schedule.
•Bo and Amy share the advice they would give their younger selves around managing energy.
Links:
The Nap Ministry
www.instagram.com/thenapministry/
The Guardian article by Jo Walker
www.theguardian.com/lifeandstyle/2020/jan/28/the-way-of-the-tired-person-life-rules-for-the-perpetually-exhausted
Thanks so much for listening! If you enjoyed the episode, please leave us a review and share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Dingo Spender
Jun 17, 202036:23
Photo copyright and crediting for creatives: your questions for Bo
Practically every business uses images these days, we need them more than ever to market our businesses, for our websites and social media. But what's the deal with copyright? Who owns those images? What's the etiquette for crediting the photographer? And when you're working with a photographer, do you own the copyright or is that an additional cost?
In this episode, Amy asks Bo a series of questions from our community about copyright and licensing including:
•If a photo already exists on the internet - isn't it free to use?
•I paid a photographer to shoot this - so why don't I own the images?
•Why do I have to credit you all the time? Isn't payment enough?
•I've worked with other photographers before and I didn't have to credit them, what's the deal?
•I'm not sure exactly what I'll want to do with all of the images and I want to be free to change my mind - what if I can't clarify all of that before the shoot?
•That's my artwork in there. So how come you own the images?
Links:
Find out more about Bo through her website:
www.bowong.com.au/
Arts Law Centre of Australia
www.artslaw.com.au/contact/
Australian Copyright Council
www.copyright.org.au/
Perth based lawyer Michael Tucak:
michaeltucak.net.au/legal/
Article by Kylie Lewis: Be a good digital citizen: Interview with Catherine Wilson on her #createorcredit initiative
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
In this episode, Amy asks Bo a series of questions from our community about copyright and licensing including:
•If a photo already exists on the internet - isn't it free to use?
•I paid a photographer to shoot this - so why don't I own the images?
•Why do I have to credit you all the time? Isn't payment enough?
•I've worked with other photographers before and I didn't have to credit them, what's the deal?
•I'm not sure exactly what I'll want to do with all of the images and I want to be free to change my mind - what if I can't clarify all of that before the shoot?
•That's my artwork in there. So how come you own the images?
Links:
Find out more about Bo through her website:
www.bowong.com.au/
Arts Law Centre of Australia
www.artslaw.com.au/contact/
Australian Copyright Council
www.copyright.org.au/
Perth based lawyer Michael Tucak:
michaeltucak.net.au/legal/
Article by Kylie Lewis: Be a good digital citizen: Interview with Catherine Wilson on her #createorcredit initiative
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Jun 10, 202036:37
Marketing and community building for creatives, without the ick factor
Every business owner knows that marketing is important, so why do creatives find marketing themselves and their products or services so uncomfortable? Amy and Bo talk all things marketing in this episode: how to approach building a community around your business online.
In this episode:
- Bo and Amy discuss what Amy calls the 'marketing ick factor'.
- Bo and Amy ask the question: why are we so uncomfortable about self promotion as creatives?
- Bo wonders if creatives in the music industry are better at marketing themselves than the rest of us.
- Amy outlines the importance of considering the people who make up your community.
- Amy talks about the concept of 'like, know, trust' and building relationships on digital platforms.
- Bo talks about the importance of trust and personal recommendations in her business.
- Amy asks us all to visualise the 'venn diagram of content marketing for creatives'.
- Bo asks Amy about how someone might define their voice and values.
- Amy and Bo answer a series of community questions about social media and digital communities.
Links:
Seth Godin's blog: 'In search of the minimum viable audience'
seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
Please review us on Apple Podcasts! It will help others find us and we'll be grateful to you forever!
podcasts.apple.com/au/podcast/soul-traders/id1502894699
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
In this episode:
- Bo and Amy discuss what Amy calls the 'marketing ick factor'.
- Bo and Amy ask the question: why are we so uncomfortable about self promotion as creatives?
- Bo wonders if creatives in the music industry are better at marketing themselves than the rest of us.
- Amy outlines the importance of considering the people who make up your community.
- Amy talks about the concept of 'like, know, trust' and building relationships on digital platforms.
- Bo talks about the importance of trust and personal recommendations in her business.
- Amy asks us all to visualise the 'venn diagram of content marketing for creatives'.
- Bo asks Amy about how someone might define their voice and values.
- Amy and Bo answer a series of community questions about social media and digital communities.
Links:
Seth Godin's blog: 'In search of the minimum viable audience'
seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
Please review us on Apple Podcasts! It will help others find us and we'll be grateful to you forever!
podcasts.apple.com/au/podcast/soul-traders/id1502894699
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
May 27, 202038:37
Mini episode: Bo's tips for working with a photographer
Most businesses will work with a photographer at some point. Whether it's for publication, digital content, marketing collateral or awards and grant submissions, the principles are roughly the same. Bo shares her tips for getting the most out of your shoot, from planning and briefing, getting comfortable in front of the camera, through to post production and image licensing. She also goes into more detail about 3 scenarios: portrait sessions, artwork and architectural shoots.
Links:
Find out more about working with Bo through her website:
www.bowong.com.au/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Links:
Find out more about working with Bo through her website:
www.bowong.com.au/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
May 20, 202016:47
Do you need a website to be 'present' online?
This episode is all about where and how you show up online. Bo and Amy discuss having a presence online and also, importantly, being present online. They also ask: do you need a website?
In this episode:
•Bo and Amy discuss the lean business model of the freelancer - does this model include a website?
•Amy thinks it's important to ask the question: what do you need a website to do for your business?
•Bo discusses her online presence and the various different setups she's had in the past.
•Amy talks about working with clients on websites and what she's learned about the process of storytelling for businesses online.
•Bo and Amy ask - how much personal stuff should you share on your online networks?
•Bo and Amy share some artists, designers and makers who are using social media in an innovative way.
•Amy shares some important questions she always asks coaching clients in relation to online presence.
Links:
We now have a Facebook group! Join us here
Bo's website:
www.bowong.com.au/
Stackwood's website:
www.stackwood.net.au/
Katie Marx Flowers on Instagram @katiemarxflowers
Nude Design Studio on Instagram @nudedesignstudio
Maryanne Moodie's Instagram @maryannemoodie
Artist Samantha Dennison on Instagram @samanthadennisonartist
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
In this episode:
•Bo and Amy discuss the lean business model of the freelancer - does this model include a website?
•Amy thinks it's important to ask the question: what do you need a website to do for your business?
•Bo discusses her online presence and the various different setups she's had in the past.
•Amy talks about working with clients on websites and what she's learned about the process of storytelling for businesses online.
•Bo and Amy ask - how much personal stuff should you share on your online networks?
•Bo and Amy share some artists, designers and makers who are using social media in an innovative way.
•Amy shares some important questions she always asks coaching clients in relation to online presence.
Links:
We now have a Facebook group! Join us here
Bo's website:
www.bowong.com.au/
Stackwood's website:
www.stackwood.net.au/
Katie Marx Flowers on Instagram @katiemarxflowers
Nude Design Studio on Instagram @nudedesignstudio
Maryanne Moodie's Instagram @maryannemoodie
Artist Samantha Dennison on Instagram @samanthadennisonartist
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
May 13, 202030:44
Mini episode: Amy's Instagram engagement tips
Instagram can be such a powerful tool for small and solo businesses. In this mini episode Amy shares her top tips to achieve that highly sought after engagement on Instagram.
Links:
Scheduling apps for Instagram Later and Planoly
Sara Tasker's blog article:
meandorla.co.uk/8-things-to-measure-instead-of-your-follower-count/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender.
Links:
Scheduling apps for Instagram Later and Planoly
Sara Tasker's blog article:
meandorla.co.uk/8-things-to-measure-instead-of-your-follower-count/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender.
May 07, 202005:00
Real mistakes we've made and what we learned along the way
Everyone makes mistakes from time to time, it's part of being human. But what happens when you're self employed and there's no one to take the blame but you? Bo and Amy talk through some of the mistakes they've made in their professional lives and most importantly, what they learned from their mistakes.
In this episode:
•Bo and Amy discuss the kind of mistakes, as Bo says, you only ever make once!
•Bo talks through the lessons she's learned from forgetting essential equipment, ahem, like an SD card!
•She's also learned the hard way how to to refine the scope of a project.
•Amy recounts her experiences working in toxic office environments and how she's had to learn better boundaries around work to avoid burnout.
•Bo discusses some of the most financially costly mistakes she's made in her business.
•Amy also shares a very embarrassing story of making a typo error on the cover page of a printed brochure! Yikes!
•Bo and Amy share the advice they would give to their younger selves.
•Amy has finally submitted her maternity leave application, hooray!
•Bo has a new range of limited edition prints available.
•Bo and Amy share their favourite follows on Instagram.
Links:
Wong and Megirian limited edition prints:
https://www.bowong.com.au/projects/wongmegirian-groundwork/
Jonathon Van Der Knapp on Instagram: @jvdkphoto
@_tree_beard on Instagram
Kylie Lewis interviewed by Madeleine Dore on Routines & Ruts
Kylie Lewis on Instagram: @ofkin
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!
Join our Soul Traders Podcast Community on Facebook (go on!)
Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
May 02, 202032:48
Creative collaborations: a Q&A with Tommy Spender
For this episode Bo is speaking with multi-talented composer, producer, songwriter and performer Tommy Spender about creative collaborations. Tommy is an old hand at this, with many successful collaborations under his belt including an ongoing project with musician and friend Mama Kin. He also produces this podcast (how meta!) and created the original music.
Bo and Tommy discuss:
•Are creatives and artists the ultimate preppers?
•How does Tommy work collaboratively with other songwriters?
•What does the creative process of working with fellow musician Mama Kin look like?
•Do you need to set ground rules (or a safe word?) for collaborations?
•Do creative collaborations need to make money? How do you have those tricky conversations about money when working collaboratively?
•Has the word 'pivot' become overused? What does pivoting mean for creatives right now?
•How do you market and promote a collaborative project?
Links:
Are you listening, Mama Kin Spender's new EP on Spotify
open.spotify.com/album/2agZANuMJ8ROpSkIdnKWYf?si=fhaExHDXT2mEla00yt70Vw
Mama Kin Spender website:
www.mamakinspender.love/
Tommy Spender's website:
www.spender.com.au/
Uma Spender's website:
www.umaspender.com/
Wong and Megirian collaboration on Instagram
Hotel Home via Gotye - Spender
www.youtube.com/watch?v=IQpdTOF5B5g
Peace Of Your Mind via Clairy Browne - Spender
www.youtube.com/watch?v=83wS9dXwljM
WorkLife with Adam Grant podcast episode 'Authenticity Is a Double-Edged Sword':
podcasts.apple.com/au/podcast/authenticity-is-a-double-edged-sword/id1346314086?i=1000470721542
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Bo and Tommy discuss:
•Are creatives and artists the ultimate preppers?
•How does Tommy work collaboratively with other songwriters?
•What does the creative process of working with fellow musician Mama Kin look like?
•Do you need to set ground rules (or a safe word?) for collaborations?
•Do creative collaborations need to make money? How do you have those tricky conversations about money when working collaboratively?
•Has the word 'pivot' become overused? What does pivoting mean for creatives right now?
•How do you market and promote a collaborative project?
Links:
Are you listening, Mama Kin Spender's new EP on Spotify
open.spotify.com/album/2agZANuMJ8ROpSkIdnKWYf?si=fhaExHDXT2mEla00yt70Vw
Mama Kin Spender website:
www.mamakinspender.love/
Tommy Spender's website:
www.spender.com.au/
Uma Spender's website:
www.umaspender.com/
Wong and Megirian collaboration on Instagram
Hotel Home via Gotye - Spender
www.youtube.com/watch?v=IQpdTOF5B5g
Peace Of Your Mind via Clairy Browne - Spender
www.youtube.com/watch?v=83wS9dXwljM
WorkLife with Adam Grant podcast episode 'Authenticity Is a Double-Edged Sword':
podcasts.apple.com/au/podcast/authenticity-is-a-double-edged-sword/id1346314086?i=1000470721542
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Apr 15, 202040:01
Instagram and originality
Instagram can be such a valuable tool for small and solo businesses. But using it effectively throws up so many questions. Join Bo and Amy as they discuss this incredible forum for business and creativity and offer tips and techniques for finding and connecting with your community as a soul trader on Instagram.
In this episode:
•Amy and Bo talk about Instagram as a marketing tool when you are your business.
•They ask: do you need to be vulnerable and share personal stuff on social media to gain traction?
•They wonder how to connect with people in a genuine way without having, as Bo puts it, 'your guts hanging out on the table'.
•They discuss working together on Bo's strategy for talking about her skill set and offering and deciding what content is 'in' and what's 'out' on her social media channels.
•Bo wonders why everyone is so interested in the contents of her camera bag.
•They ask if working parents and flexible modes of working are more visible now than they once were as a result of social media.
•Bo shares the history of 'Lemon Delicious': her 1968 Baravan and home away from home when she's working in Perth.
•They ask: Is there a place for politics on social media? Do people want businesses to talk about politics? To share their values?
•Amy asks Bo to explain how to credit the photographer of an image on social media and they talk about the hashtag #createorcredit
•They respond to a community question about Instagram.
Links:
Seth Godin's concept of the minimum viable audience
seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
In this episode:
•Amy and Bo talk about Instagram as a marketing tool when you are your business.
•They ask: do you need to be vulnerable and share personal stuff on social media to gain traction?
•They wonder how to connect with people in a genuine way without having, as Bo puts it, 'your guts hanging out on the table'.
•They discuss working together on Bo's strategy for talking about her skill set and offering and deciding what content is 'in' and what's 'out' on her social media channels.
•Bo wonders why everyone is so interested in the contents of her camera bag.
•They ask if working parents and flexible modes of working are more visible now than they once were as a result of social media.
•Bo shares the history of 'Lemon Delicious': her 1968 Baravan and home away from home when she's working in Perth.
•They ask: Is there a place for politics on social media? Do people want businesses to talk about politics? To share their values?
•Amy asks Bo to explain how to credit the photographer of an image on social media and they talk about the hashtag #createorcredit
•They respond to a community question about Instagram.
Links:
Seth Godin's concept of the minimum viable audience
seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Apr 08, 202039:09
Agility and resilience in business, a Q&A with photographer Bo Wong
Bo and Amy are doing something different for this episode. Amy is curious about Bo's 10 years plus in business, what changes in technology and media she's seen in that time, and most importantly how she's responded to these changes and continued to thrive. Bo and Amy are wondering if there are some ideas about agility and resilience in Bo's story that might be useful for us all at this time.
Amy asks Bo:
•What's her secret to success?
•How has Bo dealt with changes in technology? And the rise of social media?
•How has Bo managed her energy in intense periods of growth?
•A few years back Bo and her family moved to the South Coast of WA, how did her business change as a result of this tree change?
•If Bo could give one piece of advice to a photographer starting out to help them go the distance, what would it be?
•Amy and Bo share some resources for freelancers during isolation, including Facebook groups, yoga and meditation apps and activities for kids.
Links:
Zoom for video meetings
Australian Arts amidst COVID-19 Facebook group
www.facebook.com/groups/867638387034820/
Freelancer's Guide to Self Isolation Facebook group
www.facebook.com/groups/2733587470104364/
My Daily Business Coach Good Business Group on Facebook
www.facebook.com/groups/1099532123742406/
Bodyschool with Sarah Wallwork
Classic Flow yoga and meditation podcast
www.abc.net.au/radio/programs/classicflow/
Meditation with Tara Brach
www.tarabrach.com/
Unlocking Us with Brené Brown
podcasts.apple.com/au/podcast/unlocking-us-with-bren%C3%A9-brown/id1494350511
Eddie Woo's Woo Tube
www.youtube.com/channel/UCq0EGvLTyy-LLT1oUSO_0FQ
Khan Academy
www.youtube.com/user/khanacademy
Audio books on BorrowBox
www.borrowbox.com/
Cosmic Kids yoga for kids
www.youtube.com/user/CosmicKidsYoga
'Hello, I'll be your toddler tour guide for this trip out the front door' an essay by Elizabeth Preston
www.mcsweeneys.net/articles/hello-ill-be-your-toddler-tour-guide-for-this-trip-out-the-front-door
New York Times Parenting on Instagram: @nytparenting
The Betoota Advocate on Instagram: @betootaadvocate
Crisis support and support for those experiencing...
Amy asks Bo:
•What's her secret to success?
•How has Bo dealt with changes in technology? And the rise of social media?
•How has Bo managed her energy in intense periods of growth?
•A few years back Bo and her family moved to the South Coast of WA, how did her business change as a result of this tree change?
•If Bo could give one piece of advice to a photographer starting out to help them go the distance, what would it be?
•Amy and Bo share some resources for freelancers during isolation, including Facebook groups, yoga and meditation apps and activities for kids.
Links:
Zoom for video meetings
Australian Arts amidst COVID-19 Facebook group
www.facebook.com/groups/867638387034820/
Freelancer's Guide to Self Isolation Facebook group
www.facebook.com/groups/2733587470104364/
My Daily Business Coach Good Business Group on Facebook
www.facebook.com/groups/1099532123742406/
Bodyschool with Sarah Wallwork
Classic Flow yoga and meditation podcast
www.abc.net.au/radio/programs/classicflow/
Meditation with Tara Brach
www.tarabrach.com/
Unlocking Us with Brené Brown
podcasts.apple.com/au/podcast/unlocking-us-with-bren%C3%A9-brown/id1494350511
Eddie Woo's Woo Tube
www.youtube.com/channel/UCq0EGvLTyy-LLT1oUSO_0FQ
Khan Academy
www.youtube.com/user/khanacademy
Audio books on BorrowBox
www.borrowbox.com/
Cosmic Kids yoga for kids
www.youtube.com/user/CosmicKidsYoga
'Hello, I'll be your toddler tour guide for this trip out the front door' an essay by Elizabeth Preston
www.mcsweeneys.net/articles/hello-ill-be-your-toddler-tour-guide-for-this-trip-out-the-front-door
New York Times Parenting on Instagram: @nytparenting
The Betoota Advocate on Instagram: @betootaadvocate
Crisis support and support for those experiencing...
Apr 01, 202028:53
Bonus episode: Let's all work from home, together
Join Bo and Amy for this special episode of Soul Traders. This week the Coronavirus pandemic has changed the way we all live and work for the foreseeable future. For a lot of people, this means working from home, possibly for the first time.
Bo and Amy both have plenty of experience working from home and want to share some of their ideas around structuring your day, creating a great morning routine and avoiding distractions and procrastination.
So tune in from wherever you are in the world and let's remain socially connected (but physically distanced) in what is set to be a year like none of us have seen before.
Links:
Adam Grant Work Life Podcast with Margaret Attwood .
podcasts.apple.com/au/podcast/the-real-reason-you-procrastinate/id1346314086?i=1000467969321
Good news on Instagram: @goodnews_movement @upworthy
Isol-aid Festival @isolaidfestival
Dogs eating gently @dogseatinggently
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Bo and Amy both have plenty of experience working from home and want to share some of their ideas around structuring your day, creating a great morning routine and avoiding distractions and procrastination.
So tune in from wherever you are in the world and let's remain socially connected (but physically distanced) in what is set to be a year like none of us have seen before.
Links:
Adam Grant Work Life Podcast with Margaret Attwood .
podcasts.apple.com/au/podcast/the-real-reason-you-procrastinate/id1346314086?i=1000467969321
Good news on Instagram: @goodnews_movement @upworthy
Isol-aid Festival @isolaidfestival
Dogs eating gently @dogseatinggently
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Mar 24, 202035:17
Setting values based goals for your business
Do you set goals in your business? Are goals helpful or more of a stick to beat yourself over the head with? Amy and Bo discuss how they set goals in their businesses and how they stay accountable. They share helpful systems they've adapted from productivity gurus and discuss alternatives to the more corporate style SMART goals and KPIs.
In this episode:
•Amy asks Bo if she sets goals in her business.
•They discuss different kinds of goals and which ones are useful for solo business owners (definitely not KPIs!)
•Amy introduces the idea of 'gentle January'.
•Bo talks about using the Chinese lunar calendar as a tool for reflection and goal setting.
•Bo shares how the year of the rat is influencing her goals.
•They discuss finding friends or other business owners to share goals with, thereby creating a circle of accountability.
•They discuss the difference between goals and tasks.
•Amy mentions an article by Kayte Ferris about 'being goals' and 'having goals'.
•They talk about the concept of having a word of the year.
•Amy suggests open goals rather than rigid ones that become a stick to beat yourself over the head with.
•Bo describes the venn diagram of goal setting, where different areas of her life overlap in an awesome way.
•They ask: what would the infographic for a goal hierarchy look like?
•Bo and Amy share their favourite follows on Instagram.
Links:
Bruce Lee's Daughter Shannon Lee's Ted Talk: www.ted.com/talks/shannon_lee_what_bruce_lee_can_teach_us_about_living_fully/transcript?language=en
Bodyschool's Sarah Wallwork
Kayte Ferris, Simple and Season blog: The Power of 'Being' vs 'Having Goals: www.simpleandseason.com/2020/01/07/the-power-of-being-vs-having-goals/
Susannah Conway's Word of the Year Workbook: www.susannahconway.com/unravel/
Brene Brown on The Tim Ferriss Show: podcasts.apple.com/au/podcast/409-bren%C3%A9-brown-striving-versus-self-acceptance-saving/id863897795?i=1000464823494
Smack Bang Design's Instagram: @smackbangdesigns
Lucy Peach's Instagram: @lucyspeaches
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
In this episode:
•Amy asks Bo if she sets goals in her business.
•They discuss different kinds of goals and which ones are useful for solo business owners (definitely not KPIs!)
•Amy introduces the idea of 'gentle January'.
•Bo talks about using the Chinese lunar calendar as a tool for reflection and goal setting.
•Bo shares how the year of the rat is influencing her goals.
•They discuss finding friends or other business owners to share goals with, thereby creating a circle of accountability.
•They discuss the difference between goals and tasks.
•Amy mentions an article by Kayte Ferris about 'being goals' and 'having goals'.
•They talk about the concept of having a word of the year.
•Amy suggests open goals rather than rigid ones that become a stick to beat yourself over the head with.
•Bo describes the venn diagram of goal setting, where different areas of her life overlap in an awesome way.
•They ask: what would the infographic for a goal hierarchy look like?
•Bo and Amy share their favourite follows on Instagram.
Links:
Bruce Lee's Daughter Shannon Lee's Ted Talk: www.ted.com/talks/shannon_lee_what_bruce_lee_can_teach_us_about_living_fully/transcript?language=en
Bodyschool's Sarah Wallwork
Kayte Ferris, Simple and Season blog: The Power of 'Being' vs 'Having Goals: www.simpleandseason.com/2020/01/07/the-power-of-being-vs-having-goals/
Susannah Conway's Word of the Year Workbook: www.susannahconway.com/unravel/
Brene Brown on The Tim Ferriss Show: podcasts.apple.com/au/podcast/409-bren%C3%A9-brown-striving-versus-self-acceptance-saving/id863897795?i=1000464823494
Smack Bang Design's Instagram: @smackbangdesigns
Lucy Peach's Instagram: @lucyspeaches
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderpodcast@gmail.com or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender
Mar 24, 202024:37
Pricing for freelancers
Pricing for the self employed creative is a very mysterious area. There's a certain level of discomfort around talking about pricing and a lot of secrecy around how service providers land on that final magical figure.
Amy and Bo ask each other about their own pricing journeys, common pitfalls creatives fall into when pricing their services and how they've each arrived at a pricing structure they are comfortable with.
In this episode:
•Amy and Bo ask: why do we find it so difficult to talk about money and pricing?
•Amy asks Bo how she prices her photography services.
•Bo talks about the hidden costs involved in a shoot.
•Bo asks Amy about how she prices her writing services.
•Amy describes her 'pricing journey' and having conversations with other writers about how they price.
•Bo describes a common pricing trap a lot of photographers fall into when they're starting out.
•Bo tries to break down pricing for a photographer who's just starting out in the industry.
•They discuss working with clients to help them understand the value they're providing and the scope of the project.
•They wonder whether structuring your services into packages is an easier way to communicate the value of your work.
•They respond to a community question: should you ever work for free?
•They discuss passion projects and the concept of the 'starving artist'.
•Bo explains why photographers have a giggle about 'dying of exposure'.
•Amy asks Bo what she's been working on this week.
•Bo and Amy share their small wins for the week. Amy's is significantly underwhelming.
•Bo shares her pricing mantra and it's priceless!
•Bo and Amy share their favourite follows on Instagram.
Links:
Artist Leora Farber
www.uj.ac.za/contact/Pages/Dr-Leora-Farber.aspx
Musician Mama Kin's Instagram: @mamakinpics
A year of climate action by Nicole Hodgson
52weeks.nicolehodgson.net.au/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderspodcast@gmail.com or tag us on Instagram using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g
Amy and Bo ask each other about their own pricing journeys, common pitfalls creatives fall into when pricing their services and how they've each arrived at a pricing structure they are comfortable with.
In this episode:
•Amy and Bo ask: why do we find it so difficult to talk about money and pricing?
•Amy asks Bo how she prices her photography services.
•Bo talks about the hidden costs involved in a shoot.
•Bo asks Amy about how she prices her writing services.
•Amy describes her 'pricing journey' and having conversations with other writers about how they price.
•Bo describes a common pricing trap a lot of photographers fall into when they're starting out.
•Bo tries to break down pricing for a photographer who's just starting out in the industry.
•They discuss working with clients to help them understand the value they're providing and the scope of the project.
•They wonder whether structuring your services into packages is an easier way to communicate the value of your work.
•They respond to a community question: should you ever work for free?
•They discuss passion projects and the concept of the 'starving artist'.
•Bo explains why photographers have a giggle about 'dying of exposure'.
•Amy asks Bo what she's been working on this week.
•Bo and Amy share their small wins for the week. Amy's is significantly underwhelming.
•Bo shares her pricing mantra and it's priceless!
•Bo and Amy share their favourite follows on Instagram.
Links:
Artist Leora Farber
www.uj.ac.za/contact/Pages/Dr-Leora-Farber.aspx
Musician Mama Kin's Instagram: @mamakinpics
A year of climate action by Nicole Hodgson
52weeks.nicolehodgson.net.au/
Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at soultraderspodcast@gmail.com or tag us on Instagram using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g
Mar 17, 202027:44