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The Sales Squared Podcast

The Sales Squared Podcast

By Sales Squared
Running a business is hard but it all begins with sales and marketing.

Welcome to the Sales Squared podcast - the podcast run by real sales and marketing entrepreneurs and hosting some of the industries best and brightest minds.
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Sales Lesson From a Greek Taverna
There is a universal problem in sales. Pitching, before setting context.  In every failed sales approach, you will see a premature pitch before actually conducting a discovery and qualification process that uncovers pain points and challenges. We cover a raw example of good and bad salesmanship, straight from the streets of Rhodes old town, Greece.  Leave us a 5 star review! Website: Email: LinkedIn: Instagram: @thecameronscott_
June 20, 2019
How To Split Testing Your Marketing For Free
Split testing is one of the most important elements of a marketing campaign. Only when you know what the market are resonating with, can you maximise the effectiveness of your campaigns. Follow these tips and shoot me a message to let me know how you get on. @thecameronscott_
June 7, 2019
80/20 Sales and Marketing Book Review
This episode dives in to a book review of 80/20 Sales and Marketing by Perry Marshall. I highly recommend this book (and podcast episode) for salespeople, marketers and business owners looking to raise the 'value per hour' of the time they spend.  Get in touch:        Connect on LinkedIn                 Instagram (to see the post)       @thecameronscott_ 
May 21, 2019
How To Stay Motivated and Positive In Sales
You know those days in sales. No one is biting, maybe even you get some negative people on the other end of the phone. Sales is about staying positive and remaining resilient in the face of rejection and failure.  We discuss our top tips for staying positive and getting back on track when things don't go to plan.  Get in touch:        Connect with us on LinkedIn              Hit us up on the Gram           @thecameronscott_           @hennsta_gram
May 2, 2019
Should You Go To University in 2019?
Going to university is a massive decision.  The trajectory of your career and life can be decided by the path you take.  Should you go to University?  What should you expect? How can you make the most of your experience if you do go?   Having both been to University, and then going on to create successful 6-figure businesses, we answer all of these questions and more.    Do you have questions for us?  Get in touch:        Connect with us on LinkedIn              Hit us up on the Gram           @thecameronscott_           @hennsta_gram
April 18, 2019
Want More Leads? Get Your Mind Right First! Q+A at the S² Lounge Ep 4.
This week we address the crucial question - How do I start generating leads and how should I approach the process?   It all starts with getting the right mentality in place.    FREE Guide To Generate Leads On LinkedIn:       Do you have questions for us? Get in touch:       Connect with us on LinkedIn         Hit us up on the Gram         @thecameronscott_         @hennsta_gram
April 8, 2019
How To Overcome Objections and Close The Deal. Q+A at the S² Lounge Ep 3.
Q+A at the S² Lounge Ep 3.    Overcoming objections is one of the most monumental tasks that any salesperson or business owner must tackle.   But it's something we all go through - so let's talk about how to overcome objections and become a "High Ticket Closer" ;-)     Do you have questions for us? Get in touch:     Connect with us on LinkedIn       Hit us up on the Gram       @thecameronscott_       @hennsta_gram
April 1, 2019
How To Build a Profitable Personal Brand. Q+A at the S² Lounge Ep 2
Building a personal brand can be a daunting challenge, especially when building it from scratch.    It's crucial to know where to build that brand and find out where your audience is 'hanging out' first and foremost.    We dive into the strategies needed to build a profitable personal brand.     Do you have questions for us? Get in touch:     Connect with us on LinkedIn       Hit us up on the Gram       @thecameronscott_       @hennsta_gram
March 22, 2019
Start a Service Business and Get Clients From Scratch. Q&A at the S² Lounge
Join us for a Q&A at the S² Lounge!   RE Foods asked: "How do I get clients from scratch, as a startup company?"   There are lots of things to consider when starting your business (the boring stuff AKA setting up on companies house, getting accounting software etc) but NONE of that matter unless sales are flowing.   We give our top tips and insights to get from zero to established.   Do you have questions for us? Get in touch:   Connect with us on LinkedIn     Hit us up on the Gram     @thecameronscott_     @hennsta_gram
March 15, 2019
Building a 7-Figure Media Business with Mind Pump Adam
MindPump is a hugely successful podcast with over 1 million downloads per month. It is sometimes raw, sometimes shocking and is always entertaining and informative. Not only that, they have used their platform to build a huge following, a successful online fitness business and attracted sponsorships from some of the most sought-after health and wellness brands on the market. If you're an entrepreneur or professional in the fitness industry in particular, there are a ton of takeaways here.  Adam shares his wealth of experience as an entrepreneur and fitness professional and talks about the business of being an expert, how to build and grow sales as an entrepreneur or personal trainer, how to sell to people from different walks of life, the journey of building MindPump  and how to grow, leverage and monetise social media. Learn more about MindPump by finding them on iTunes podcasts or visiting Download Our FREE LinkedIn Mastery guide:   Connect with us on LinkedIn   Hit us up on the Gram   @thecameronscott_   @hennsta_gram
March 7, 2019
Skyrocket Sales: Sell Like a Chameleon
Sales becomes a whole lot easier when you can read who you are communicating and adapt to their unique style of communication. Learn how to understand your own communication style, and other peoples in this episode.  Do you have burning questions? Reach out and send us your questions, we'll answer them on the show.  Visit our website for our free LinkedIn Mastery guide: Instagram @thecameronscott_ @hennsta_gram LinkedIn
February 27, 2019
Copywriting Formulas That Work
Copywriting is key for any successful sales or marketing campaign, here are our 5 steps for success:  1) GET THEIR ATTENTION 2) SHOW A NEED 3) POSITION YOUR SOLUTION 4) SOCIAL PROOF  5)CALL TO ACTION Do you have burning questions? Reach out and send us your questions, we'll answer them on the show.  Instagram @thecameronscott_ @hennsta_gram LinkedIn
February 14, 2019
The Challenger Sale: Book Review
We review one of the most talked about and paradigm shifting sales books out there - The Challenger Sale. As always, reach out and let us know what you think!  Cam -  Scott - How about some Good Karma? Leave us a five star review 😊
January 24, 2019
Huge Sales Goals... How To Hit Them!
With 2019 in full swing, and new years resolutions happening we dive into HOW to break down your big, hairy sales goal so you smash it.  Let us know your feedback and what you would like us to cover next time on the show! As always, reach out on LinkedIn: Cam -  Scott -
January 10, 2019
Where To Start With a Marketing Campaign??
From the front-line trenches, discover exactly WHAT it takes to craft a marketing campaign that delivers the goods and resonates with your audience. Let us know your feedback and what you would like us to cover next time on the show! As always, reach out on LinkedIn: Cam - Scott -
December 20, 2018
Can You Land Your Next Client Using LinkedIn?
We discuss the strengths, weaknesses, opportunities and threats of LinkedIn as a business development tool to land new clients. Is there something you would like us to cover? Get in touch!
December 7, 2018
The Sales Advice We Would Give To Ourselves When We Started Out
We discuss the sales tips and guidance we would have given to ourselves when we first started out selling to get better, faster! Is there something you would like us to cover? Get in touch!
December 1, 2018
What Is Blockchain?
CEO of Olypsis Technologies Ali Agha talks about Blockchain. What is it? How can we benefit from it? How is it affecting business? Find out in this podcast. The Olypsis team, led by Ali is comprised of cryptographers, researchers, developers, and business analysts. To learn more about what Blockchain can do for your business drop Ali an email at or visit Hit subscribe for more!
November 5, 2018
FBI Approved Negotiation Tactics With Brandon Voss
The Black Swan Group are experts in negotiation, their strategies weren’t cooked up in a classroom, but are the field-tested tools FBI agents used to talk criminals and hostage-takers around the world into (or out of) just about any scenario you can imagine. Brandon is the thought leader at Black Swan regarding negotiator types. He has made it his to mission teach clients how to identify the basic types of negotiators and has developed a methodology for dealing with each type in the most successful way. Find out more at Hit subscribe for more!
October 25, 2018
Stop Closing Sales... Start Opening Sales with Alex Ihama
Alex Ihama is an internationally acclaimed speaker who has been delivering keynotes on personal development, leadership effectiveness, and strategic management to a variety of audiences all over the world. Widely known for his contagious passion, he is often sought after by executives, politicians, pastors, entrepreneurs, academicians and other groups for the extensive knowledge which he acquired from his dramatic childhood, his deep research on life, business and spiritual matters, his wide intercontinental travels, and his consistent involvement in the lives of thousands through speaking, coaching, training, consulting, mentoring and writing. Hit us up on YouTube and let us know WHO you would like next on the show!
August 14, 2018
Sales Strategies To Scale Your Start-Up Company with Matt Heinz
A prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Follow us on YouTube for our latest content!
August 14, 2018
Why Going Slower, Will Speed Up Results In Sales with Anthony Iannarino
ANTHONY IANNARINO is an international speaker, sales leader, and the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. His acclaimed blog draws an average of 50,000 readers every month. He leads a high-performing sales team, speaks to sales organizations nationwide, and teaches part-time at Capital University's Capital School of Management and Leadership. Hit the subscribe button for more content. Let us know in the comments WHO you would like us to speak with next.
August 14, 2018
The ABC's of Selling with Britain's Best Sales Trainer
Credited by his customers with delivering £billions of value to them, Andy has improved the results of every organisation he has worked with, including some of the world’s largest companies (to see what they say, see his LinkedIn recommendations) To join Andy's online video club, visit To see Andy in action: To read more about Andy's books: To receive his free weekly Tuesday Tips, visit For more sales insights, join us on YouTube!
August 14, 2018