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Storesome: Powering the Marketplace Platform Revolution (Conversations with eCommerce Leaders)

Storesome: Powering the Marketplace Platform Revolution (Conversations with eCommerce Leaders)

By Graham Broughton
If you’re running an online business, it’s important to stay up to date with the latest trends affecting your business. Whether that’s across payments, logistics, or the newest tools or software, you need to stay informed.

Every week, Graham Broughton, co-founder and Managing Director of Storesome, a turnkey marketplace solution and part of the We Are Pentagon Group, interviews thought leaders within the ecommerce industry to pull back the curtain on the latest industry trends.

Each episode contains insights and wisdom you won’t find anywhere else, helping your thrive online business thrive.
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Currently playing episode

aisle 3: Aggregating all of the World’s Products in One Central Location - the antidote to endless tabs? (Thomas Vosper, CEO & Co-Founder)

Storesome: Powering the Marketplace Platform Revolution (Conversations with eCommerce Leaders)

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Algonomy: Empowering Digital-First Strategies for Retail Brands - create hyper-personalised digital shopping experiences (Raj Badarinath, Chief Marketing Officer)
Algonomy: Empowering Digital-First Strategies for Retail Brands - create hyper-personalised digital shopping experiences (Raj Badarinath, Chief Marketing Officer) In this episode, I spoke to Raj Badarinath, Chief Marketing Officer at Algonomy. Algonomy is a global leader in algorithmic customer engagement. They help retail brands to create hyper-personalised digital shopping experiences. But what does hyper-personalisation even mean? How is it different from segmenting a group of customers with similar interests? In this episode, you’ll find out. Raj and I also discuss an important topic: where is the line drawn between where personalisation becomes invasive and infringes the customer’s right to privacy? Customers are increasingly privacy-first and yet demand personalisation at every touchpoint, so the insights Raj shares here are valuable in helping retailers overcome this challenge. If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Algonomy's search solutions to enhance your ecommerce store, you should reach out to Raj directly at raj.badarinath@algonomy.com  Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.
28:49
July 20, 2021
Salesfire: Optimising Conversion Rate with AI - tackling one of ecommerce's biggest problems (James Lees, Head of Client Services)
Salesfire: Optimising Conversion Rate with AI - tackling one of ecommerce's biggest problems (James Lees, Head of Client Services) In this episode, I spoke to James Lees, Head of Client Services at Salesfire. Salesfire is an industry-leading, all-in-one conversion rate optimisation solution which can boost your conversion rate and maximise revenue across your website. Salesfire offers a number of solutions in order to enable this, from search, to behavioural overlays, and prompts, which we explore in this episode. Conversion rate optimisation is something that every online business can benefit from, and it can change the trajectory of your business growth, so this episode is essential listening. If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Salesfire's solutions to enhance your conversion rate, you should reach out to James directly at james.lees@salesfire.com. Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.
28:58
July 13, 2021
Wix: Providing Businesses with the Professional Tools & Services They Need to Thrive Online - from search to checkout (Liat Karpel Gurwicz, Head of eCommerce Marketing)
Wix: Providing Businesses with the Professional Tools & Services They Need to Thrive Online - from search to checkout (Liat Karpel Gurwicz, Head of eCommerce Marketing) In this episode, I speak to Liat Karpel Gurwicz, Head of eCommerce Marketing at Wix. Wix is a NASDAQ-listed company and one of the largest online website builders in the world. With Wix’s powerful technology and unparalleled design capabilities, you can create a beautiful, professional and functional web presence to manage and grow your business. In this current environment, that’s more important than ever. Over the course of this conversation, Liat and I speak about the rapid acceleration of the offline-to-online shift and how businesses have been forced to move online in order to survive. Going further, we explore how this has caused the ecommerce landscape to become more competitive, and in turn placed more emphasis on having a website which can offer a smooth customer journey, from search to checkout - and in particular, how the Wix solution can help solve these challenges. If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Wix's web solutions to enhance your ecommerce store, you should reach out to Liat directly at liatg@wix.com. Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.
24:39
July 06, 2021
Segmentify: Personalising Shopping Experiences with Machine Learning - unlock new levels of ecommerce growth (Murat Soysal, Co-Founder)
Segmentify: Personalising Shopping Experiences with Machine Learning - unlock new levels of ecommerce growth (Murat Soysal, Co-Founder) In this episode, I spoke to Murat Soysal, the co-founder of Segmentify. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. That’s what Segmentify offers, by gathering intelligence from every site your customer visits, while simultaneously collecting data from your website using machine-learning technology. In this episode, we dive into the following questions and more: > How does Segmentify solve the issue of conversion rate? > How do retailers work with Segmentify as an application? > What can a retailer who wants to work with Segmentify expect in terms of the conversion rates and typical uplift? If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Segmentify's personalisation solutions to enhance your ecommerce store, you should reach out to Murat directly at murat.soysal@segmentify.com. Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.
33:04
June 28, 2021
aisle 3: Aggregating all of the World’s Products in One Central Location - the antidote to endless tabs? (Thomas Vosper, CEO & Co-Founder)
aisle 3: Aggregating all of the World’s Products in One Central Location - the antidote to endless tabs? (Thomas Vosper, CEO & Co-Founder) In this episode, I spoke to Thomas Vosper, the CEO and co-founder of aisle 3. Coined “the Wikipedia of product search”, aisle 3 has a bold mission statement: to aggregate all of the world’s products in one central location.  Why is this necessary? In this episode, Thomas highlights three important reasons why this is fundamental to the future of online shopping Ultimately, ecommerce is messy: product search is complicated and often results in endless tabs, product reviews are hard to authenticate, and businesses must battle platform titans to retain ownership and access to their own customers. aisle 3 wants to solve these issues with its solution, which is catching the attention of investors all over. If you’re an entrepreneur, you’ll particularly enjoy this discussion, as Thomas shares his experience going from redundancy to a first-time entrepreneur in his 40’s, and all the lessons he’s gained from raising investment in a year riddled with uncertainty. If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise aisle 3's solution as a retailer, you should reach out to Thomas directly at thomas@aisle-3.co. Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.
23:14
June 21, 2021
Visii: Enabling Customers to Search with their Mind's Eye - a totally new approach to search (Ben Grandy, Commercial Director)
Visii: Enabling Customers to Search with their Mind's Eye - a totally new approach to search (Ben Grandy, Commercial Director) In this episode, I spoke to Ben Grandy, the Commercial Director of Visii. Visii takes the search out of shopping with intuition-based AI: a totally new approach to online sales which uses the context of human behaviour to help you understand your customers and serve them with exactly what they want, every single time. One of Visii’s most popular solutions is Visii Explore, which uses visual search to help retailers to sell what their customers may not be able to describe. We as humans are very visual beings – we do most things with our eyes, and in fact, we process images about 66x quicker than technology. I think visual search is a natural step forward in the way we shop online. Stick around to learn more about what Visii does, how the AI intuition works and what the process would look like for an online retailer who wants to utilise Visii’s solution. I believe this technology could change the trajectory of your business, especially if you’re a retailer in an industry like art, fashion and apparel, or home decor. If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Visii's search solutions to enhance your ecommerce store, you should reach out to Ben directly at beng@visii.com. Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.
23:22
June 14, 2021
Cybersource: Tackling Fraud While Accelerating Online Sales (Ryan Lane, Director of Strategic Alliances)
In this episode, I spoke to Ryan Lane, Director of Strategic Alliances at Cybersource. Cybersource is a payments company and A Visa Solution. Cybersource’s difference is their ability to strike that balance between fraud prevention and still capturing more sales. You’ll hear Ryan talk later about achieving that balance, an important thought for merchants as they strengthen their fraud strategy - you don’t want to make things so tight that your sales actually dip as a result. We also spoke about the future of innovation within the payments space, and Ryan shares his views on the rise of contactless and mobile payments. If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can strengthen your fraud strategy in 2021, you should reach out to Ryan directly at rlane@visa.com. Learn more about Storesome and the marketplace solution we offer: https://www.storesome.com
27:34
February 17, 2021
Shieldpay: How to Safely Process High-Value Transactions & Being Compliant with PSD2 Regulations (Tom Squire, Group Commercial Director)
In this episode, I spoke to Tom Squire, Commercial Director at Shieldpay. Shieldpay is a payments company and escrow facility that is quickly becoming the global leader in securing high-value transactions. In this episode, you’ll learn about Tom’s views on how digitisation of brick-and-mortar has increased the risk for fraud and the steps they can take to reduce it, the lay-down of the new PSD2 regulation and how it affects retailers, and what actions they need to take in order to be compliant. It’s an important conversation to listen to, especially if you’re a retailer that’s dealing with high-value transactions. If you enjoyed this episode, be sure to like and share on social media, and if you’re a merchant processing high-value transactions, you should reach out to Tom directly at tsquire@shieldpay.com. Learn more about Storesome and the marketplace solution we offer: https://www.storesome.com
33:46
February 09, 2021
Payoneer: Leading the Next Frontier in Cross-Border Payments (Rowland Berry, Director of Business Development)
In this episode, I spoke to Rowland Berry, Director of Business Development at Payoneer. Payoneer is the leading cross-border payments platform for businesses. In this episode, we spoke about Payoneer’s origins and evolution, how their services have been impacted during the shift to digital, and future plans. We also spoke about Rowland’s views on marketplaces, regulation, and what trends and shifts Payoneer sees taking place in the next year. If you enjoyed this episode, be sure to like and share on social media, and if you’re a merchant processing cross-border payments, you should reach out to Rowland directly at rowlandbe@payoneer.com. Learn more about Storesome and the marketplace solution we offer: https://www.storesome.com
27:27
February 03, 2021
ReCharge: The Subscription Economy - The Case for Recurring Payments & Disrupting Traditional Business Models (Chase Alderton, Growth Marketing Manager)
In this episode, I spoke to Chase Alderton, the Growth Marketing Manager at ReCharge. ReCharge’s mission is to empower stores by making subscription payments easy, with their payment integration allowing merchants to easily add recurring billing options. In this episode, you’ll learn Chase’s views on the impact of COVID-19 on the subscription space, the different types of subscription models that are available to retailers today, and finally how brands can get started with subscriptions. If you enjoyed this episode, be sure to like and share on social media, and if this conversation left you itching to learn more about the subscription economy and how you can get involved, you can reach out to Chase directly at chase@rechargeapps.com. Learn more about Storesome and the marketplace solution we offer: https://www.storesome.com
27:03
January 26, 2021
Adyen: The Growing Importance of a Payments Strategy and What Does The Future Hold for Payments? (Colin Neil, SVP and Paul Simms, VP)
In this episode, I’m joined by not one, but two guests from Adyen, the payments platform of choice for many of the world's leading companies. Joining me live from Adyen is Colin Neil, SVP of Business Development and Paul Simms, VP of Business Development. While we covered a lot of ground in this episode, the topic was guided around the growing importance of having a robust payment strategy from a business standpoint, with a view into the future and the trends that are breaking over the payments horizon. If you enjoyed this episode, be sure to like and share on social media, and if this conversation left you itching to learn more about the future of payments, you can reach out to Adyen directly at their website www.adyen.com. Learn more about Storesome and the marketplace solution we offer: https://www.storesome.com
39:39
January 20, 2021
Utrust/UTK: Why Should Online Businesses Accept Cryptocurrency? Exploring the Benefits to Buyers & Sellers (Sanja Kon, CEO)
In this episode, I spoke to Sanja Kon, the CEO of Utrust. Utrust is a payment integration which gives e-commerce businesses the power to accept digital currencies like Bitcoin, an increasingly popular payment method. Over this decade, it’s expected crypto payments will rise along with a new boom in e-commerce sales, so Utrust is definitely something retailers should consider. Sanja has held leadership roles at PayPal and eBay, and the insights she shared in this conversation really opened my eyes to the potential of cryptocurrency. If you enjoyed this episode, be sure to like and share on social media, and if this conversation left you itching to learn more about the future of cryptocurrency and how you can become part of it, you can reach out to Sanja directly at sanja@utrust.com. Learn more about Storesome and the marketplace solution we offer: https://www.storesome.com
29:22
December 28, 2020