If you are a coach, consultant, course-creator or service professional, you don't want to miss this episode.
How do you sell high ticket services or information products? Listen in for some important clues.
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How many times have you jumped head first into a project only to find out soon after how challenging it's going to be?
You, my friend, have ascended "Mount Stupid" and then descended into the "Valley of Despair".
Listen in to learn how to get past it and back up onto the "Slope of Sustainability"!
For more on the "Dunning Kruger" effect, see Direct Response Copywriting Secret: “The Chasm”
Image thanks to Mike Dudley on Medium
Encountering selling resistance is a drag... Literally!
It doesn't serve you and it doesn't serve those you could be serving.
Listen in and discover the secret to selling with little or no resistance.
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If you're having a hard time standing out in a broad market, maybe it's time to rethink your strategy.
Listen in and discover the secret Mike and other successful entrepreneurs have found to thrive in a competitive environment.
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If you could do just one thing to assure current and long term growth for your business, what would you do?
Listen in to find out what the smart kids are doing today.
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Learn more about Newsletters as a Service.
Using fear in your marketing may not always be the best strategy.
But if done right, it can be one of the most powerful ways to inspire action without alienation.
Just ask Stephen King.
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It's more challenging than ever today to build trust with your dream prospects.
Yet more than ever, people are seeking people they can trust to do business with.
Listen in for four ways to bridge the gap with the written word.
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If you've ever tried one of those online page builders, you've probably hit this stumbling block...
You start using one of those gorgeous templates from their library...
And then you get stuck.
Listen for the secret to getting past that stuck point and getting really getting great results, no matter which builder you choose.
They say Every picture tells a story… But when it comes to marketing your business, what kind of images, layout and graphic design will generate the most sales for you?
Listen in for some ideas that may surprise you.
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Why do so many marketing messages miss the mark?
Listen in and learn the secret the world's all-time best copywriters use to "resonate" with their audience.
For more on this, check out what master copywriter Clayton Makepeace said about surrounding yourself with A-players.
Image by Gerd Altmann at Pixabay
Is your sales page headline as strong as it could be? Are your emails getting high open rates? Do your video ads pull in clicks and sales?
If your gut response to any of these questions is even slightly negative, listen in as we explore the difference between an offer, a hook and a headline — and a process to help you write stronger headlines every time.
For more on how to write a stronger headline every time, check out what Eugene Schwartz said about the copywriter's task.
This episode's image by Mohamed Hassan from Pixabay
It's a well known fact that a strong testimonial is one of the most powerful marketing assets you can have.
But your clients and customers don't typically know how to give great testimonials. So how do you help them help you?
Listen in for the 4-part framework for collecting really strong testimonials for your brand.
Photo by Andrea Piacquadio from Pexels
Visit StrategiCopy.com for even more awesome copywriting and marketing tips.
Have you ever been in the awkward situation of being the first to notice something obvious that nobody else is talking about?
Here's how being truthful can really play to your advantage.
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Have you ever sat down to write a piece of sales copy and gotten stuck at the blank screen?
In this episode you'll get a whole passel of tips and tricks to banish 'writer's block' from your world forever.
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What does it take to become amazing... remarkable... extraordinary in your chosen field?
Listen in and learn the secret — and why most people will never do it.
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Have you ever made a major purchase and woke up the next morning with a sense of dread that you'd made the wrong decision?
If it can happen to you, it can happen to your customers. Don't let it.
Listen in and discover how you can dissolve buyer's remorse and create happy enthusiastic customers pitching your products for you.
Episode photo created by wayhomestudio
So which kind of writing will produce the most sales for you: content or copy?
Let's face it, there’s a BIG difference in persuasion power between content designed to create awareness, and persuasive copy designed to produce a specific response.
More on that in this episode.
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Trying to use an old website with good authority to start a new venture?
Listen in for some tips on what to do and what not to do for best results.
Hint: Send traffic from the original site to a brand new one with new content on the old site. But listen in for more!
When people land on your homepage, you've got less than seven seconds to guide them.
How good is your homepage at guiding prospects to do business with you?
Listen in and get the lowdown on how your homepage can slow your business, or put it on the fast track.
And for more tips on building an awesome homepage, check out How to Make Sure Your Homepage Makes a Good First Impression at StrategiCopy.com.
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If there's one thing that will quickly turn off your audience, it's something kids will teach you without hesitation.
Listen in as Mike shares how to keep your audience leaning in to your pitch, your content and your story.
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A sweet bonus package can really spice up your sales.
In this episode you'll discover the secret that super-successful marketers use to help more prospects make a buying decision.
Episode Image by Ben White on Unsplash
What is your #1 enemy when it comes to effective marketing?
Listen in and discover the one thing holding your business back — And how to overcome it.
For more direct response marketing and messaging tips like this, visit StrategiCopy.com.
Image by Hal Gatewood on Unsplash
Proving you've got what it takes to deliver results without a track record can be a challenge.
In this episode, you'll discover a simple technique you can use to break in to a new field when you don't yet have proof you can deliver the goods.
Resources mentioned in this episode:
And yes, those are affiliate links. That means that if you click on one of the links and sign up, StrategiCopy may be compensated for it. If you do happen to click, thanks! Any money we make keeps this podcast running and allows us to keep producing high-quality content for you and all our subscribers.
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How can you know in advance whether a campaign you're planning will deliver the profits you predict?
Listen in for five tools you can use to blueprint and predict how your marketing or sales campaign will go.
Mentioned in the Podcast:
Imagine a stadium full of your best followers, all eager to hear you speak… Only the guards at the stadium gate won’t let you in…
YouTube… Facebook… LinkedIn… Instagram... All these platforms where you’re building your following — What happens if they change their algorithm? Or just decide they don’t like the way you talk? Will you still be able to relate to your audience?
Let’s look at one of the biggest mistakes marketers are making today and how you can avoid getting shut down or even just restricted in what you can and cannot say.
Please Note: No goats were harmed in the creation of this presentation.
Words have the power to take people on a roller coaster ride, back to their childhood or on an adventure with Robin Hood and his merry men...
But only if you pick words that SHOW your listener/reader the action and imagery in a story.
For more on this, check out this article from Hubspot on How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]
You can also find a boatload of other copywriting tips at https://strategicopy.com/blog
When it comes to growing your business, producing copy that sells is one of your highest value activities.
But time is limited.
So how do you get more high converting copy done and "out there" in less time?
Listen in as Mike shares three valuable tips he uses to write results-getting copy — FAST.
Here are some of the tools mentioned:
Email Subject Line Tester
Social Media Message Optimizer
Affiliate Disclaimer: I hope you enjoyed this podcast. Please note that any of the links posted above may be affiliate links for the products mentioned. That means that if you click on one of the links and sign up, my company StrategiCopy LLC may be compensated for it. If you do happen to click, thanks! Any money we make keeps this podcast running and allows us to keep producing high-quality content.
Marketing can take time, but it always needs done — like yesterday.
Have you ever felt stuck, not sure where to start a new marketing campaign? Or built a campaign that bombed?
In this episode Mike shares a shortcut to getting effective funnels built quickly.
Sites mentioned in the episode:
The Fisher Funnel Breakdown
People don't buy from faceless corporations (if they can help it).
Given the choice, they'll pick a company with a "guide" to help them solve the challenge they're facing.
In this episode, Mike talks about the 3 key characteristics your product, service or brand MUST project in order for you to win more sales than a less worthy competitor.
People naturally resist, question and feel defensive about new ideas.
How can you introduce an idea without triggering someone's defenses?
In this episode, Mike talks about a recent conversation in which his prospect adopted a solution and took ownership of it instead of resisting it.
Hint: It's in the questions you ask.
What do you want to accomplish in 2021?
Whatever it is, F.O.C.U.S. to be successful.
In this episode, I break down the elements of retrospect and focus to accomplish specific results...
And how I took something I learned in 2020 and am applying it in 2021.
Building an audience requires constant communication… but what do you say?
People get hung up on creating...
The key to showing up for your audience is just showing up — It doesn't have to be perfect.
So instead of trying to create great works with your content, just share the journey... If people can be fascinated by soap operas, surely your story will entertain enough to build a following.
What's the one thing that no enterprise can do without?
In this episode, you'll learn the secret to building a loyal following for your business — and why it's absolutely essential that you do!
Listen in and post your comments, questions and politely worded criticisms to https://strategicopy.com/contact-us/.
I'll respond to every one in a future episode.
I resisted writing proposals for a long time.
Now I'm finding them useful again, with a few new twists.
In this episode I share my experience with and thinking about them in a new light.
Please share — What's your experience and thinking around proposals?
It's a new year (2021). Time for new adventures.
Come along with me on a journey to the real freedom you seek, be it financial, lifestyle, location, occupation, association...
Whatever your heart is telling you is next.
Let's find it together.
Let's face it — Marketing today requires a TON of content.
Want to spin out more content in less time?
This simple 2-step process can help you save TIME and reduce STRESS.
For a fully edited transcript with video, visit https://strategicopy.com/more-content-less-time/
Have you ever wanted to build a great list that you can market to without spending a fortune on advertising but then you get stuck at coming up with idea for a lead magnet to build that list?
What I'll show you in this podcast is how to go from being stuck on ideas for your lead magnet, to having a process for finding a winning lead magnet ideas over and over again.