StrategiCast with Mike Connolly

Have you ever wished you could sell a high ticket service but didn't know where to begin?

In this episode, Mike unpacks what it takes to unlock the treasure hidden in your high-ticket offer.

(Hint: There's fortune in the follow-up.)

If you're not yourself, who are you?

And how answering this question can help you build rapport, increase engagement and generate more sales.

Have you ever been in a selling situation where it seemed like all the "facts" were stacked against you?

In this episode I'll share a story with you of how a savvy storyteller helped a whole army of sales reps bust through a huge mental roadblock.

What does it take to consistently produce sales pages, emails and display ads that convert?

The answer might surprise you, and it's not for everyone.

Listen in and discover what separates really effective copywriters from the wannabes.

Not hitting goals the way you'd like?

Listen in as Mike shares tips to perk up your productivity with three of today's top business planning books:

Traction by Gino Wickman

How to Decide by Annie Duke

The Road Less Stupid by Keith Cunningham

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Is your business struggling to grow a following on social media?

Listen in as Mike shares three simple tips to use social channels for maximum reach with minimal effort.

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Want more visitors to your website?

In this episode we talk about 5 easy ways to increase your search traffic with SEO in 2021.

If your chosen audience needs your product or service, but isn't yet aware of how you can help them...

Or, worse yet, they have doubts and reservations about your offer, this episode is for you.

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If you are a coach, consultant, course-creator or service professional, you don't want to miss this episode.

How do you sell high ticket services or information products? Listen in for some important clues.

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Have you ever wondered how to know if you're looking at a good piece of copywriting or not?

Listen in and learn what to look for!

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How many times have you jumped head first into a project only to find out soon after how challenging it's going to be?

You, my friend, have ascended "Mount Stupid" and then descended into the "Valley of Despair".

Listen in to learn how to get past it and back up onto the "Slope of Sustainability"!

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Encountering selling resistance is a drag... Literally!

It doesn't serve you and it doesn't serve those you could be serving.

Listen in and discover the secret to selling with little or no resistance.

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If you're having a hard time standing out in a broad market, maybe it's time to rethink your strategy.

Listen in and discover the secret Mike and other successful entrepreneurs have found to thrive in a competitive environment.

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If you could do just one thing to assure current and long term growth for your business, what would you do?

Listen in to find out what the smart kids are doing today.

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Using fear in your marketing may not always be the best strategy.

But if done right, it can be one of the most powerful ways to inspire action without alienation.

Just ask Stephen King.

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"Physical media, what's that?", you may ask...

Find out why and how you can use it to benefit your business in today's episode.

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It's more challenging than ever today to build trust with your dream prospects.

Yet more than ever, people are seeking people they can trust to do business with.

Listen in for four ways to bridge the gap with the written word.

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They say Every picture tells a story… But when it comes to marketing your business, what kind of images, layout and graphic design will generate the most sales for you?

Listen in for some ideas that may surprise you. 

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Why do so many marketing messages miss the mark?

Listen in and learn the secret the world's all-time best copywriters use to "resonate" with their audience.

Is your sales page headline as strong as it could be? Are your emails getting high open rates? Do your video ads pull in clicks and sales?

If your gut response to any of these questions is even slightly negative, listen in as we explore the difference between an offer, a hook and a headline — and a process to help you write stronger headlines every time.

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It's a well known fact that a strong testimonial is one of the most powerful marketing assets you can have.

But your clients and customers don't typically know how to give great testimonials. So how do you help them help you?

Listen in for the 4-part framework for collecting really strong testimonials for your brand.

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Have you ever been in the awkward situation of being the first to notice something obvious that nobody else is talking about?

Here's how being truthful can really play to your advantage.

Have you ever sat down to write a piece of sales copy and gotten stuck at the blank screen?

In this episode you'll get a whole passel of tips and tricks to banish 'writer's block' from your world forever.

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What does it take to become amazing... remarkable... extraordinary in your chosen field?

Listen in and learn the secret — and why most people will never do it.

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Have you ever made a major purchase and woke up the next morning with a sense of dread that you'd made the wrong decision?

If it can happen to you, it can happen to your customers. Don't let it.

Listen in and discover how you can dissolve buyer's remorse and create happy enthusiastic customers pitching your products for you.

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So which kind of writing will produce the most sales for you: content or copy?

Let's face it, there’s a BIG difference in persuasion power between content designed to create awareness, and persuasive copy designed to produce a specific response.

More on that in this episode.

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When people land on your homepage, you've got less than seven seconds to guide them.

How good is your homepage at guiding prospects to do business with you?

Listen in and get the lowdown on how your homepage can slow your business, or put it on the fast track.

If there's one thing that will quickly turn off your audience, it's something kids will teach you without hesitation.

Listen in as Mike shares how to keep your audience leaning in to your pitch, your content and your story.

A sweet bonus package can really spice up your sales.

In this episode you'll discover the secret that super-successful marketers use to help more prospects make a buying decision.

What is your #1 enemy when it comes to effective marketing?

Listen in and discover the one thing holding your business back — And how to overcome it.

Proving you've got what it takes to deliver results without a track record can be a challenge.

In this episode, you'll discover a simple technique you can use to break in to a new field when you don't yet have proof you can deliver the goods.

Resources mentioned in this episode:

How can you know in advance whether a campaign you're planning will deliver the profits you predict?

Listen in for five tools you can use to blueprint and predict how your marketing or sales campaign will go.

Mentioned in the Podcast:

Please Note:  No goats were harmed in the creation of this presentation.

Words have the power to take people on a roller coaster ride, back to their childhood or on an adventure with Robin Hood and his merry men...

But only if you pick words that SHOW your listener/reader the action and imagery in a story.

When it comes to growing your business, producing copy that sells is one of your highest value activities.

But time is limited.

So how do you get more high converting copy done and "out there" in less time?

Listen in as Mike shares three valuable tips he uses to write results-getting copy — FAST.

Here are some of the tools mentioned:

Marketing can take time, but it always needs done — like yesterday.

Have you ever felt stuck, not sure where to start a new marketing campaign? Or built a campaign that bombed?

In this episode Mike shares a shortcut to getting effective funnels built quickly.

Sites mentioned in the episode: