Strategy Sip

We don't have a crystal ball but Julienne and Brooke have some pretty safe bets when it comes to trends and behaviors shoppers will adopt for 2021. Here's a look ahead of what commerce will look like this year. 

What holiday celebrates both single people and virtual cats? That's right, today we are talking about Singles' Day, the world's largest shopping event and highest grossing holiday. Singles' Day is a peak into the future of Western shopping. Find out how a single brand sold 28 million dollars through a livestream event and more importantly, how people used cats to score exclusive deals.

The holidays are coming! Similar to all things this year, holiday shopping is going to look pretty different. Julienne & Brooke chat through the major changes this year including Prime Day, the toy industry, and overall how people plan to shop in new ways. Lastly, we share how we're approaching our shopping list for December. 

Episode art by Jesus Gonzalez. 

This week we are talking about all things Halloween- ghosts, goblins, Hocus Pocus, and COVID-19. Find out what's happening to the candy industry, how consumer behaviors are shifting, how brands are responding, and most importantly, how Julienne plans to give her backyard a Halloween makeover. 

What makes people choose one coffee shop or hotel room and not the other? In this pilot episode, we unpack what motivates people to make a purchase, also coined by Google as "the messy middle." The drivers behind why people decide to make a purchase can be categorized under 7 key principles, and you've most likely bought something influenced by at least 1 of them. 

Sources:

https://www.thinkwithgoogle.com/consumer-insights/navigating-purchase-behavior-and-decision-making/ 

Cover and episode art by Jesus Gonzalez