Skip to main content
Subscription Rockstars by Subbly

Subscription Rockstars by Subbly

By Stefan Pretty
Subbly's CEO, Stefan Pretty, interviews the rockstars of the subscription industry sharing ground breaking knowledge, truths and experiences to help you move the needle for your life and your business to become a subscription rockstar yourself!

Grab your best headphones, and rock this experience with us ! 🤘
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Currently playing episode

#007 Common Pitfalls Startup Founders Need to Avoid w/Anthony Coombs

Subscription Rockstars by Subbly

1x
#016 Small Brands & Discovery Boxes w/Tribe Beauty Box founder Bili Boboe-Balogun
Roll on in rockstars and welcome back to the Subbly Subscription  Rockstars podcast!    In our latest episode, Stefan interviews Bili Boboe-Balogun, the founder of Tribe Beauty Box. Tribe Beauty Box serves as a direct to consumer marketing and advertising channel for the brands the company partners up with. Bili's aim is to change the narrative of inclusivity in the beauty industry, one box at a time.  Don’t forget to click and subscribe and rate & review the podcast.    Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤  Rock on and hope to see you here again soon! 🤘
53:11
February 16, 2021
#015 Ads & Audience Buckets w/Kids Baking Club founder Jill Lodato
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars podcast! In our latest episode Stefan interviews Jill Lodato, the founder of Kids Baking Club. Her focus is teaching the next generation of kids the art of baking. Described as the number one baking & decorating kit in the U.S., Kids Baking Club provides empowering life skills and fun for family members across generations. During this latest podcast Stefan and Jill discuss: Facebook ads and the difficulty of getting your message across in 2020 Production costs and different pricing levels Marketing mediums and using Pinterest to advertise your subscription box Audience buckets and finding success with different customers And much, much more! Don’t forget to click and subscribe and rate & review the podcast.  Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤  Rock on and hope to see you here again soon! 🤘 
35:27
December 29, 2020
#014 The ROI of Workplace Wellness w/Rener Wellbeing founder Khalil Rener
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars podcast!  In our latest episode, Stefan interviews Khalil Rener, the founder of Rener Wellbeing. Khalil is all about the power of positive thinking, and his consultancy company helps promote good mental health at the workplace via mindfulness and empowering lifestyle choices.  During this latest podcast Stefan and Khalil discuss:   The impact of working from home on mental well-being  How strong mental well-being improves business productivity  Indoctrinating people into a culture of positive mental thinking The importance of discipline and appreciating moderation  The lads’ favourite single malt whiskies  And much, much more!  Don’t forget to click and subscribe and rate & review the podcast.  Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤  Rock on and hope to see you here again soon! 🤘
44:02
December 15, 2020
#013 Nobody is Born an Entrepreneur w/Louis and Léa box co-founder Eric Musick
Roll on in rockstars and welcome back to the Subbly Subscription  Rockstars Podcast!    In our latest episode, Stefan interviews Eric Musick, the host of the  Subscription Box Show podcast. Eric is a giant of the subscription  industry, and is the co-owner/founder of the Louis and Lea box company,  an eco-friendly quarterly box for mothers and babies.   During this latest podcast Stefan and Eric discuss:   Having the courage and ambition to pursue your dreams  Realising no-one is born an entrepreneur, you have to make yourself one  Maximising audience exposure on a minimal budget  Ditching paid ads in favour of organic reach on Facebook  How the ‘brand is coming back’, and how your business can tap in  And much, much more!   Don’t forget to click and subscribe and rate & review the podcast.  Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to  say hi, and as always, share your love with Subbly. ❤  Rock on and hope to see you here again soon! 🤘
46:42
November 26, 2020
#012 The Future is Subscription w/Little Life Box CEO, Chelsea Brennan
Welcome back rockstars to the Subbly Subscription Rockstars podcast! In our latest episode, Stefan interviews Chelsea Brennan, the founder and CEO of Little Life Box. The winner of Canada’s ‘Vegan Box’, Little Life Box offers healthy and ethical lifestyle products including skin creams and protein bars. Brennan is also a marketing specialist and social media expert, having built her company up through social network marketing. During this latest podcast Stefan and Chelsea discuss: Facing challenges while growing your business, and how to handle negative feedback The perils of VC funding and starting out bootstrapped The death of email and why you should focus on social media marketing Managing your time and work-life balance as an entrepreneur The future of e-commerce and subscription Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤ Rock on and hope to see you here again soon! 🤘 P.s. don't forget to subscribe to the podcast on Apple Podcasts: https://subb.ly/podcast
38:08
October 15, 2020
#011 The Importance of Embracing Criticism w/Hunt A Killer CEO, Ryan Hogan
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars Podcast! In our latest interview Stefan interviews Ryan Hogan, the co-founder and CEO of Hunt A Killer. Named by Fast Company as one of the World's Most Innovative Companies in 2019, Hunt A Killer is an immersive murder mystery game that challenges players to catch a killer through interactive monthly membership boxes and premium one-time experiences. During this latest podcast Stefan and Ryan discuss:   Bootstrapping your company and how to maximise efficiency  Learning to appreciate when a customer tells you your product sucks  How much time is wasted by entrepreneurs on emails  The importance of using Facebook to market one’s product  The best advice for entrepreneurs just starting out  How military service can offer a unique perspective on business Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤   Rock on and hope to see you here again soon! 🤘    P.s. don't forget to subscribe to the podcast on Apple Podcasts: https://subb.ly/podcast
40:51
August 17, 2020
#010 How a Marketing Expert Would Use $100 w/BattlBox CMO, John Roman
Welcome back budding rockstar! On this episode Stefan interviews John Roman of BattlBox and Carnivore Club. John is a marketing genius and helped grow BattlBox to $6M in year 1, and over $55M in revenue since launch. They discuss: How to make the most of the Coronavirus situation Finding your business idea opportunity whilst making sure you're still passionate How to reduce dependency risk by increasing marketing diversification The importance of being community focused  And how he'd use $100 if he was starting his business again And some important advice on mental health  Once you’ve finished listening, please make sure you click subscribe and rate & review the podcast it would mean the world to us. And also… make sure you follow Stefan Pretty and Subbly to show some love ❤. Rock on and hope to see you here again soon! 🤘
41:02
June 24, 2020
#009 5 Lessons From 14 Million Shipments w/Loot Crate's, Matthew Arevalo
Welcome back aspiring rockstar! On this episode Stefan interviews Matthew Arevalo of Loot Crate. They discussed: The story behind the extremely fast growing business, from $0 to $100M in 3 years The profitable path of making your own products and the pain that also comes with it The true price of growing too fast and the lessons from it Personalisation Focusing on customer experience and community And more... Once you’ve finished listening, please make sure you click subscribe and rate the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love ❤. Rock on! 🤘 P.s. sorry for the background noise, this was a live recording.
50:20
April 14, 2020
[Special] The Impact of Coronavirus on Ecommerce & Subscription
This is a special episode where we have call-ins from some of the top e-commerce experts in the world with their thoughts on the impact of Coronavirus on e-commerce based on their experiences so far as well as a summary of our new Coronavirus impact on ecommerce blog post report. In this episode we raise the curtain on the reality and impact of coronavirus (COVID-19) on ecommerce and subscription ecommerce (subcom). We're here to provide guidance in a time of uncertainty and angst. Experts include: Lee Malcher, who manages multiple multi-million dollar ecommerce brands John Roman, CMO at BattlBox and Managing Partner of Carnivore Club Liam Brennan, Co-Founder of BusterBox Ryan Hogan, CEO of Hunt a Killer Michael Vikar, CEO of Procurement Inc
18:29
April 7, 2020
#008 A Powerful but Alternative Perspective From Subscription OG, Paul Jarrett
Welcome back budding rockstar! On this episode Stefan interviews Paul Jarrett of Bulu. We also dislike lengthy descriptions, so here's a convenient bullet list of what they discussed: Discovering an accidental pivot into a lucrative business model Self awareness as a requirement for growing a business Trust in a company, and what it means if you lack it How to ask for advice, for free Churn is everywhere, optimise for revenue And more... Once you’ve finished listening, please make sure you click subscribe and rate the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love ❤. Rock on! 🤘 P.s. sorry for the background noise, this was a live recording.
42:01
April 7, 2020
#007 Common Pitfalls Startup Founders Need to Avoid w/Anthony Coombs
Welcome back upcoming rockstar! On this episode Stefan interviews Anthony Coombs of Splendies. They discussed: Overcoming fulfilment issues What to focus on and do to start your subscription businesses Common pitfalls to avoid startup founders need to avoid when starting How to decide who to hire first in your business And more... Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love. Rock on! 🤘
31:35
March 17, 2020
#006 Bootstrapping to 75,000 Subscribers! Founder Wisdom w/Andy Moeck
Welcome back upcoming rockstar! On this episode Stefan interviews Andy Moeck of Succulent Studios, the #1 subscription service for glorious succulents 🌵from California. They discussed: Bootstrapping vs Funding The importance of logistics and shipping The entire team including founders should do customer support Owning the supply chain (D2C) Data is overdone And more... Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love. Rock on! 🤘
41:48
February 10, 2020
#005 Breaking Down (Legal) Walls & Stigma w/Eliza Maroney
Welcome back budding rockstar! On this episode Stefan interviews Eliza Maroney of Lucky Box Club, the premium cannabis 🍃 subscription box from California. They discussed: The challenges of taking a cannabis product to market Overcoming legal issues Breaking down stigma Taking a step back to go 2 forward And more... Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan and Subbly to show some love. Rock on! 🤘
27:19
January 20, 2020
#004 Discovering Influencer Marketing + Automating Operations w/Taylor Offer
Welcome back budding rockstar! On this episode Stefan interviews Forbes 30 under 30 rockstar, Taylor Offer of FEAT Socks. Taylor has a serious track record when it comes to D2C and running lean e-commerce businesses with subscription models. They discussed: Taylor's discovery & leveraging of influencer marketing – it's a crazy inspiring story Automating operations for huge margins and an easier life Product market fit and how to approach a new D2C business His venmo account details 😂 And so so much more... Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan and Subbly to show some love. Rock on! 🤘
32:41
December 12, 2019
#003 Purpose Driven Testing & Planning w/Senior Sleuths
Welcome back budding rockstar! On this episode Stefan interviews Carey and Alana from Senior Sleuths the first subscription-based mystery game series designed especially for seniors. They have such a unique business and their story and execution has many lessons for any business to learn from. We discussed: Planning and defining your niche Collecting feedback in a lean, quantitative and iterative manner The end user vs the customer And a whole lot more subscription business goodness Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan and Subbly to show them some love. Rock on! 🤘
29:01
November 6, 2019
#002 Why AI is Important in Subscription Ecommerce w/Ben Parr
On this episode Stefan talks artificial intelligence for killer subscription performance with the author and tech legend Ben Parr, with special guest Octi! Ben Parr is the founder of Octaine AI and author of Capitvology. Octaine AI is an AI powered bot platform for ecommerce businesses. So needless to say, Ben knows his stuff! In this episode knowledge dropped includes: Hiring for a remote team The truth about artificial intelligence, is it all hype? What AI can actually achieve The future of the subscription industry And more… Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Ben and Stefan to show them some love. Keep rocking on! 🤘
33:26
October 22, 2019
#001 Growth Through Pricing & Retention w/Patrick Campbell
Introducing the Subscription Rockstars Podcast with a bang 💥, on this episode Stefan interviews pricing expert Patrick Campbell from ProfitWell in an exclusive live interview on a stage. 40 minutes of packed wisdom, after this episode you will have more insight into the following topics: How Patrick became to be the subscription pricing expert of our time What they would have done differently if they started again, hint it involves changing the timings of things and not getting hung up on certain things. How to improve interpersonal and business relationships through the “most charitable interpretation” approach The importance and impact of pricing and knowing your metrics How subscription businesses should approach setting pricing How to spend your first 6 months if you’re starting a subscription business The art of delegation And more… so much knowledge, not enough bullet points! Take a listen, then tweet @StefanPretty and @patticus with any questions. Don’t forget to hit “subscribe” before you listen. Rock on! 🤘
42:57
September 25, 2019