Supplier Community Podcast

Supplier Community Podcast

By Supplier Community
Supplier Community provides access to a community of emerging and experienced retail thought leaders. We collect & share expertise across the international retail landscape. Through digital platforms, like this podcast, we bring the experts to you to enhance your professional development.
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#5 Guest Pod with ROI Revolution
ROI Revolution is a digital marketing and eCommerce agency, focused on improving a brand's performance online. They're Google, Facebook, Microsoft and Amazon certified partners, led by a team of computer and data scientists dedicated to success and blending seamlessly with clients and their teams.  ROI Revolution has dedicated a significant amount of time and energy into developing specific digital marketing technology applications to help us work more efficiently and give us access to deep and meaningful data. We can track how weather affects conversions, transform messy data into relevant and searchable product feeds, quickly build out entire ad campaigns, and so much more! In the last three years alone, ROI Revolution has invested over 25,000 hours into developing these marketing technology tools. The result is a technology suite diverse enough to tackle thousands of time-consuming tasks, yet concise enough to effect change on a granular level. IN this podcast, ROI celebrates episode no. 20 all about Paid Search. Their show is called "Let's Get Digital", and we're proud they chose to share it with us as part of our own podcast series!  About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. Connect with Supplier Community Join an event here: https://supplier.community/events/ Watch us on YouTube: https://www.youtube.com/channel/UC3N_GbKtJuWQio24pj5Fr3A Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom
37:07
February 24, 2020
#4 - Shopper Marketing Insights and Activations
There's more to shopper marketing than coupons and samples, and if you wait until your shopper is already in the store, you've already lost the battle. Technology has changed the way people learn about and acquire everything from socks to real estate. You have to meet them where they are, with information relevant to them, at a time when they are receptive to your message. The "best practices" ground is always shifting. You need to stay nimble, connected, and aware and on March 12, 2019 Supplier Community brought together a group of shopper marketing rock stars from a variety of suppliers, agencies and service providers to help participants do just that.   In this episode, Amplify Retail Executive Consultant Alisha Watkins talks with  Hasbro Sr. Manager Nathan Pendleton,  Belkin International Director of Sales Janell Martin,  Numerator SVP Scott Anderson,  Snap2Insight VP Mike Sweeney,  Soapbox Influence President Bethany Stephens  and Kellogg Company Sales Lead Whitney Cooper  Listen in as they discuss how insights affect today’s shopper marketing and how to navigate resources while keeping up with the ever-changing industry trends.   Topics Include:   • How insights affect shopper marketing and businesses in general  • Resources options for companies with smaller budgets  • Navigating resources internally and with retailers  • Growing trends in shopper marketing and how to keep up  • The importance of collaboration and learning  About Supplier Community:  Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community connects you with emerging and established thought leaders in the international retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.  View a list of our live events: https://supplier.community/events
52:14
February 17, 2020
#3 - Mobile Marketing with Blis
At the time of recording, Lauren Chesney Anderson was the Bentonville-based Director of Shopper Marketing for Blis, a London-based location marketing company with an international footprint. There's a lot of good information in here, and yes, in all transparency, it is focused heavily on how Blis does location. There are a lot of location-data and marketing companies in Bentonville. This is just one. If you'd like contact information for Blis, it's on our website, or you can just Google it. At the time this podcast was released, there was no local contact in the Bentonville/Walmart space. We also have a directory of service providers, including other location/mobile marketing companies with local staff, on our website, supplier.community.  Enjoy the show!
06:46
February 3, 2020
#2 - Rachelle Milam talks Retail Link
Meet top expert Rachelle Sanders as she walks you through the mystifying world of Retail Link, offering tips, tricks and common-sense solutions for those little hurdles suppliers face every day. From logging in to secret shortcuts, Rachelle gives you what you need to make Retail Link work for you in ways you never knew it could.  Topics Include:  • Logging in • Navigation • Filter options • Metrics • Business at a Glance • OTIF • Query Building Fast Start was our very first live event at Record, and it launched a tradition of live, local events centered around retailing in all its forms, from brick and mortar to e-commerce, direct to consumer and even mobile and text.  Rachelle is an excellent teacher, and this presentation translates well to audio. Let us know what you think! About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. Connect with Supplier Community Join an event here: https://supplier.community/events/ Watch us on YouTube: https://www.youtube.com/channel/UC3N_GbKtJuWQio24pj5Fr3A Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom
31:51
January 20, 2020
#1 - George Lawrence with Merchant Words
Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 80,000 entrepreneurs achieve e-commerce success. A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond. About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides access to emerging and experienced retail thought leaders from across the globe. From Amazon to Walmart, eCommerce, and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast-paced and ever-changing retail ecosystem. View a list of our live events: https://supplier.community/events Connect with Supplier Community Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom
46:45
January 6, 2020