Claudia Loya, Lead Social Media Strategist and CEO of Sweet Talk Social, interviews Dan Peterson of FlipSwitch Social Media, a social marketing and sales training expert about how businesses can pivot during the pandemic and plan for the next six months to a year.
Dan Peterson has over 20 years of experience in small business management and ownership. In 2012, he founded FlipSwitch Social Media, a nationally recognized, award-winning social media agency that helps small to midsize businesses grow using the power of social media. Dan is also a singer-songwriter acoustic guitarist who performs throughout Chicagoland on a regular basis. He is married to his wife Amy and is the proud father of three daughters (and one dog, Isabella).
Claudia chats with colleague and PR extraordinaire, Melissa Vela-Williamson of MVW Communications, about the principles of PR and how they can be applied in social media.
Join our next live recording and interview! Learn more at www.sweettalksocial.com.