The Brand Called You

Yogi Mueller, founder of Craft Leadership, joins The Brand Called You to share his journey from Disney to designing bespoke leadership strategies. He unpacks his powerful "Embrace the G.R.I.T" framework—focusing on resilience, adaptability, and personal growth—and explains how authentic leadership starts with tough love and ends in real transformation.

00:38- About Yogi Mueller

• Yogi is the owner and chief craftsman of Craft Leadership LLC.

Welcome to another thought-provoking episode of The Brand Called You! In this episode, we sit down with Dr. Rajat Ganguly, Editor-in-Chief of the Journal of Asian Security and International Affairs and a distinguished academic based in Perth, Australia. With extensive experience spanning universities in the US, UK, New Zealand, and Australia, Dr. Ganguly shares unparalleled insights into Asian geopolitics, India’s evolving strategic posture, and the changing dynamics between India, China, and Pakistan.

We dive deep into:

• The evolution of India's strategic thinking post-Cold War and post-Galwan

• India’s Act East policy & its leadership role in the Global South

• The balancing act between India’s strategic autonomy and US relations

• ASEAN's varied responses to China’s assertiveness in the South China Sea

• The complex India-China border dynamics and motivations on both sides

• Why Pakistan’s China alignment is both a necessity and a risk

• Prospects (or lack thereof) for India-Pakistan normalization and the regional future

Welcome to another inspiring episode of TBCY - "The Brand Called You." In this episode, host Ashutosh Garg is joined by Murali Bukkapatnam, Chairman of the Global Board of Trustees at TiE (The Indus Entrepreneurs) and founder of Folksy Technologies. Murali shares his remarkable journey from rural Andhra Pradesh to the US and back, sparking his entrepreneurial spirit along the way.

Tune in as we explore:

• The key cultural differences between startup ecosystems in India and the US

• How Murali’s upbringing and personal values shaped his focus on underserved communities

• The vision and mission of TiE and how it’s fostering global entrepreneurship

• TiE’s programs supporting women entrepreneurs and intergenerational mentoring

• Why global investors must look at startups from India’s Tier 2 and Tier 3 cities

• Folksy Technologies’ unique venture-building approach and commitment to social impact

In this episode of The Brand Called You, Penny Ferguson, founder of The Living Leader, shares her 32-year journey redefining leadership. Learn how authentic leadership starts with self-change, embracing responsibility, and building trust through vulnerability. A must-listen for anyone ready to lead with impact.

00:38- About Penny Ferguson

• Penny is the founder and CEO of The Living Leader.

• She's an award winning author, a podcaster and a speaker.

In this powerful episode of The Brand Called You, finance leader-turned-coach Manfred Mahrle shares his journey from auditing to founding ActyMind GmbH. Discover how Positive Intelligence, servant leadership, and mental fitness helped him—and now others—lead with clarity, trust, and purpose across cultures and continents.

00:39- About Manfred Mahrle

• Manfred is the owner and Chief Executive Officer of ActyMind GmbH.

• He's a fellow member of the YPO.

In this episode of The Brand Called You, Kevin Surace, CEO and CTO of Appvance.ai, discussed his entrepreneurial journey, emphasising the importance of company culture for innovation. He shared his role in creating soundproof drywall and the first AI virtual assistant, Portico. Surace highlighted the impact of generative AI on QA, predicting job displacement in tier-one customer support and manual testing. He also discussed sustainability initiatives, such as retrofitting the Empire State Building with high-R value windows, which recovered costs in three years. Surace's forthcoming book, "The Joy Success Cycle," advocates for joy as a strategic business advantage to enhance productivity.

00:33- About Kevin Surace

• CEO and CTO of Appvance.ai, known as the father of virtual assistants

• Serial entrepreneur with 95 worldwide patents across technology and sustainability

• Broadway enthusiast and author of the upcoming book "The Joy Success Cycle"

In this episode of The Brand Called You, Dr. Ganesh Natarajan, Chairman of GTT Data Solutions and 5F World, discussed his journey from a missionary school in Karti Silvai to leading successful tech companies. He emphasized the importance of leadership, processes, technology choice, and culture in digital transformation. Natarajan highlighted the dual intelligence model, combining human and AI capabilities. He shared insights from Harvard Business School case studies on Zensar, focusing on a culture of love and democratic decision-making. Natarajan also discussed his social venture, Lighthouse Communities, which aims to empower slum youth through skills training and public-private partnerships, targeting 100 lighthouses and 1 million beneficiaries.

00:37- About Dr Ganesh Natarjan

• Tech entrepreneur and innovator who led successful companies like Zensar and Aptech

• Passionate social impact leader through Lighthouse Communities Foundation

• Advocate for dual intelligence, balancing human potential with AI capabilities
  

In this episode of The Brand Called You, Sahana Hallur, founder of Foodlovery, shares her transformation from homemaker to mompreneur at age 45. Starting during COVID-19 by delivering nutritious food to senior citizens, she built a successful business creating natural, preservative-free products like granola bars and puffkins, emphasising grassroots marketing, employee dignity, and her philosophy to "trust the process, not the destination."

About Sahana Hallur

• Sahana is a Mompreneur, and the proprietor of Foodlovery.

• Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.

• She now specialises in customised snack boxes for seminars, meetings, and conferences.

Discover the inspiring journey of Rashi Anand, founder of Lakshyam and co-founder of India’s first 100% ecological animal sanctuary, Tuk Tuk Gilhari. From rescuing street children to empowering women and caring for animals, Rashi’s story teaches us the true meaning of leadership, empathy, and sustainable impact.

00:32- About Rashi Anand

• Rashi is the founder and CEO of Lakshyam.

• She's also the co-founder of Tuk Tuk Gilhari, India's first 100% ecological and sustainable animal sanctuary.

Veteran and leadership coach Charles Browne shares his unique journey from nuclear submarines to corporate boardrooms, revealing essential lessons on authenticity, managing stress, overcoming imposter syndrome, and making powerful decisions under pressure.

00:34- About Charles Browne

• Charles is a certified No more Mr. Nice Guy coach.

• He's the author of a book titled The Pursuit of Identity & Purpose.

• He went from a nuclear submarine to a boardroom.

In this episode of The Brand Called You, Michael Erath, a seasoned entrepreneur and leadership coach shares hard-earned insights on building elite teams, overcoming betrayal, and the Five Obsessions framework that drives clarity, alignment, accountability, execution, and profit growth for lasting business success.

00:37- About Michael Erath

• Michael is the Founder and lead guide of Next Level Growth, with certifications as an EOS implementer and Scaling Up coach.

• He is the bestselling author of Rise: The Reincarnation of an Entrepreneur, The Path to the Pinnacle, and Five Obsessions of Elite Organizations.

He is a proud fellow member of the Young Presidents’ Organization (YPO).

In this episode of The Brand Called You, Dr. Cecilia Dones, data leader and AI ethics expert, on moving businesses from mystical AI hype to mastery — leveraging data responsibly, balancing automation with human touch, and empowering organizations to innovate ethically.

00:33- About Cecilia Dones

• Cecilia is the founder and Chief Data Officer of 3 Standard Deviations.

In this episode of The Brand Called You, Cees Links—entrepreneur, wireless tech pioneer, and the quiet force behind Wi-Fi standardization discovers how a team led from the Netherlands helped change the world, one protocol at a time.

00:35- About Cees Links

• Cees Links, also known as "The Father of WiFi", was introduced to Haider Zia in early 2023. 

• He instantly recognized the immense potential of SuperLight Photonics and embarked as the CEO.

• He is a visionary leader with a remarkable track record in the world of technology innovation.

In this episode of The Brand Called You, Kerry Sulkowicz, founder of Know Thyself 360—a groundbreaking platform that fuses psychoanalytic wisdom with AI to help leaders uncover blind spots, gain deeper self-awareness, and enhance their impact.

00:36- About Kerry Sulkowicz

• Kerry is the Founder and Managing Principal of the Boswell Group.

• He's the founder and CEO of KnowThyself360°.

• He's the past president of the American Psychoanalytic Association. 

In this episode of The Brand Called You, Saiswaroopa Iyer—author, academic, and storyteller—talks about her journey from venture capital to reimagining ancient Indian women protagonists through rich narratives rooted in dharma, philosophy, and history. Discover how she blends modern insight with ancient tales to bring new light to forgotten stories and moral dilemmas.

00:54- About Saiswaroopa Iyer

• Sai is an author and an academic. 

• She's an author of five best selling novels based on ancient Indian women protagonists.

• She's the recipient of the Stree Shakti Award for her contribution to Indian Literature. She has also trained in Carnatic Classical music and has won a gold medal from TTD for her rendition of Annamacharya Kritis.

In this inspiring episode of The Brand Called You, John Masud Parvez shares how his journey from tech researcher to transformation strategist led to the creation of VSHR Group. Learn how his vision for impactful, sustainable business is helping companies achieve 10X growth through digital and workforce transformation.

00:42- About John Masud Parvez

• John is the founder of the VSHR group and the VSHR Pro Academy. 

Susan’s life was forever changed at age five after a near-death experience that awakened her mission to lead with purpose. From Harvard Law to the London Academy of Dramatic Arts, to founding Meritage Leadership Development, her journey blends empathy, innovation, and neuroscience to help leaders evolve. She’s not just transforming companies—she’s transforming consciousness.

00:50- About Susan Drumm

• Susan Drumm is the founder and CEO of Meritage Leadership Development.

• She is a CEO Advisor, Speaker, and Leadership Change Agent focused on helping leaders and their teams develop the capacity and mindsets to lead in today’s disruptive environment

Ralf-Gordon Jahns, founder of Research2Guidance, shares how life inflection points—from fatherhood to founding a pioneering consultancy—shaped his mission to revolutionize digital health. His latest venture, R2GConnect, is a global matchmaking platform empowering health tech companies, investors, and corporates to build meaningful partnerships through AI-driven, pre-vetted innovation scouting.

00:32- About Ralf-Gordon Jahns

• Ralf-Gordon Jahns is the Co-Founder and Managing Director of Research2Guidance, a leading market analyst and strategy consultancy company for the global digital health market. 

• Prior to research2guidance he was a partner and member of the leadership team of Capgemini Telecom Media & Networks. 

In this inspiring episode of TBCY, "Leaders Who Care," host Mark Sadovnick sits down with Ronit Zimmer, CEO of Project Rozana, to discuss her remarkable journey from Melbourne, Australia to Tel Aviv, her lifelong passion for peacebuilding, and the powerful work Project Rozana is doing to bridge health gaps between Israelis and Palestinians. Ronit shares personal stories, the challenges of cross-border health diplomacy, and her belief in the multiplier effect of compassion and cooperation—showing how even small acts of kindness can ripple across communities and borders.

Discover how Project Rozana is making healthcare accessible in some of the most challenging environments, the importance of humanizing “the other,” and why women’s leadership is critical for real and lasting change. Plus, hear Ronit’s personal reflections on hope, gratitude, and her vision for a more just and peaceful future.

Welcome to another inspiring episode of The Brand Called You! In this episode of the Leaders Who Care series, hosts Mark Sadovnick and Nsoroma Karmue dive deep into the story of Nsoroma, the remarkable 12-year-old founder of Melan is Beautiful—a skincare business with a powerful mission to promote self-love, confidence, and celebrate beauty in all its forms.

Nsoroma shares her journey from overcoming bullying to building a meaningful business rooted in empowering others. You’ll hear the motivation behind her brand, the importance of spreading a positive mindset, and how her family and community played a crucial role in her entrepreneurial path. She also talks about her upcoming creative projects—a book and a podcast titled "Let's Speak Beauty"—aimed at further inspiring and educating people about self-worth and belonging.

If you’re passionate about youth entrepreneurship, social impact, and stories of kindness, you won’t want to miss this heartfelt conversation!

In this compelling episode of The Brand Called You, leadership expert John R. Miles shares his transformative journey from naval officer to corporate executive to founder of the Mattering Revolution. Discover how emotional intelligence, intentional culture, and a sense of mattering are reshaping leadership and unlocking human potential.

00:32- About John R Miles

• John is the founder of the Passion Struck.

• He's a leadership and workplace culture expert.

• He's also the founder of the Mattering Revolution. 

In this powerful episode of The Brand Called You, Marc Rowley, MD of H.I.T Leadership talks about transforming IT leadership through honesty, integrity, and transparency. Discover the 6 Ps of Productivity, how to shift from reactive to proactive leadership, and why human skills are the real driver of business growth.

00:38- About Marc Rowley

• Marc is the Managing Director and Founder of H.I.T Leadership Ltd.

Unlock the secrets of compelling business storytelling in this inspiring episode of The Brand Called You! 🎙️ Join host Ashutosh Garg as he welcomes Ravishankar Iyer, accomplished story coach and founder of Story Rules, as they dive deep into the power of stories at work.

Discover Ravi’s unique journey from Chartered Accountant to master storyteller, and learn why storytelling is an essential skill for professionals and leaders, especially amidst today's data explosion, shrinking attention spans, and the rise of AI. Ravi breaks down his ABCD framework for crafting impactful business stories and shares actionable tips, including his “one-three-nine” method for narrative clarity.

From leveraging mythology and Indian traditional techniques to harnessing AI as a storytelling ally, this episode is packed with practical strategies, relatable anecdotes, and wisdom for anyone looking to elevate their communication skills and create lasting impact.

If you want to stand out with authentic, memorable, and persuasive storytelling—don’t miss this conversation!

Are you a business owner struggling to implement effective systems in your company? In this episode of The Brand Called You, host Ashutosh Garg welcomes David Jenyns, Founder of SYSTEMology and author of the influential book "SYSTEMology." David shares his personal journey from running a digital agency to building SYSTEMology, inspired by the desire for more freedom and a stronger family life.

Discover the seven-step SYSTEMology framework, actionable strategies for business owners, and how even small businesses can begin systemizing for success—without sacrificing creativity. David busts myths around systemization, shows you how to start simple, and shares concrete examples (like a business owner who took 7 weeks off!) proving the power of the right systems. Plus, learn how to leverage AI, tech tools, and delegate effectively, whether you operate locally or run remote teams.

Whether you’re just starting out or ready to optimize your growing business, this episode is jam-packed with insights that can transform how you work

In this episode of The Brand Called You, Christopher Jones, a renowned Harley Street phobia expert and author of Face Your Fears. Learn how Chris overcame his own fears and now helps others conquer theirs through his unique seven-step system that rewires the subconscious mind. From flying to public speaking, discover the myths around therapy and how rapid change is possible.

00:37- About Christopher Jones

• Chris is a leading Harley Street phobia expert.

• He's an author of a book titled ‘Face your Fears’. 

In this episode of The Brand Called You, Karen Howard shares her remarkable journey from gem enthusiast to expert appraiser and now business coach. With over 25 years of experience, she unpacks the challenges of gemology, the ethics of appraisal, and how she’s helping the next generation of independent jewelry appraisers thrive.

00:38- About Karen Howard

• Karen is a business coach for jewelry appraisers.

• She's been passionate about educating others in the gem world for over 25 years.

In this power-packed episode of The Brand Called You, Global leadership coach and author Will Linssen discovers how Will’s Triple Win Leadership methodology is changing the coaching game—by delivering tangible, measurable improvements for leaders, teams, and business performance across the globe.

00:33 - About Will Linssen

• Will is the founder of the Global Coach Group, which is a globally recognized leadership coach.

• He's the creator of triple win leadership coaching methodology.

• He's also an author of a book titled ‘Triple Win Leadership Coaching’.

Dive into the fascinating journey of mythologist Utkarsh Patel as he unpacks the layers behind Draupadi’s story—one of power, silence, and resistance in ancient narratives. Discover how mythology shapes gender roles and why speaking up matters, even when voices are silenced.

00:33- About Utkarsh Patel

• Utkarsh is a mythologist and an author. 

• His latest book is Silencing Draupadi. His earlier books have been “Shakuntala – The Woman Wronged”, published by Rupa Publications, “Satyavati”, a mobile-book published by Readify, Indra – The Rise and Fall of a Hero and “Kannaki’s Anklet”, published by Indus Source.

Discover how to become bold, brave, and brilliant in your personal and professional life! In this inspiring episode of The Brand Called You, host Ashutosh Garg speaks with author, executive coach, and speaker Nidhi Kush Shah. Nidhi shares her journey from engineering to coaching, her passion for poetry and storytelling, and the creation of her book, "Becoming Bold, Brave, and Brilliant."

Learn how to overcome the fear of others’ judgments, build self-worth, embrace self-awareness, and develop an inner strength that lasts. Nidhi also reveals practical strategies for self-reflection, mindfulness, and achieving your biggest goals—plus a simple, powerful mindfulness exercise you can start using today.

Whether you’re an aspiring leader, creative professional, or anyone seeking greater confidence and clarity, this conversation is packed with insights and actionable steps to transform your mindset.

Unlock the secrets of productivity, accountability, and integrity with Jeffrey Klubeck, Founder & CEO of Get A Klu, Inc., author, coach, and international speaker! In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Jeffrey to explore his journey from unretired professor to celebrated entrepreneur and author of "The Integrity Game."

Discover the real-world challenges faced by solopreneurs and microbusiness owners, and learn how Jeffrey's strategies in soft skills, motivation, and accountability can help you break through burnout and avoid toxic productivity. Hear the fascinating backstory of "Get A Klu," practical tips for maintaining integrity in business, and how baseball and personal legacy inspired Jeffrey's groundbreaking book.

If you're an entrepreneur, leader, or simply curious about building meaningful, resilient growth—this episode is packed with actionable advice, inspiring stories, and a fresh, humorous take on serious business topics. Don’t forget to check out Jeffrey’s book "The Integrity Game" for a deeper dive into his 10-point framework for building personal and organizational integrity.

In this thought-provoking episode of The Brand Called You, Bruce Randall — a seasoned business strategist and author of the upcoming book The AI Human Paradox. From boardroom decisions to consciousness and chakras, Bruce blends business acumen with deep insights on how AI is reshaping the human experience.

00:47- About Bruce Randall

• Bruce is a transformational business development leader.

• He's a people's leader. He collaborates with companies to provide AI understanding from a thought leader position.

• He's writing a book, which is going to be titled The AI Human Paradox.

In this episode of The Brand Called You, Jacob Hicks, a seasoned sales professional turned success coach and speaker shares his inspiring journey from sales to coaching, emphasizing the crucial role of grit, mindset shifts, and intentional balance in achieving lasting success. Discover his practical tips on effective follow-up, mastering consistency, and building a fulfilling life tailored to your unique vision. Whether you’re an aspiring leader or entrepreneur, Jacob’s insights offer a blueprint to elevate your career and personal growth.

00:34- About Jacob Hicks

• Jacob is a success coach and a speaker.

In this episode of The Brand Called You, Michelle Mills-Porter, a human behavior expert and neurodiversity advocate talks about how adversity reveals our true motivation, the power of collaboration, and why embracing neurodivergence is key to future-ready leadership.

00:37- About Michelle Mills-Porter

• Michelle is the founder of The People Reader Ltd.

• She's a human behavior expert specializing in motivation and collaboration.

• She's the National President of the professional speaking association of UK and Ireland. 

In this powerful episode of The Brand Called You, marketing pioneer Chris Peterson shares game-changing insights from his book Red & Blue Customers and introduces Lifemind, an AI-driven platform helping brands align with customers' values for better connection and performance.

00:34- About Chris Peterson

• Chris is the co-founder of Lifemind

• He's the author of a book titled Red & Blue Customers. 

• He has founded two digital marketing agencies working with both fast growth startups and fortune 500 companies.

Join us for an engaging episode of "The Brand Called You" featuring Ajay Nayyar, COO at Tulleeho India, and a leading expert in the world of luxury spirits! Hosted by Ashutosh Garg, this episode dives deep into the evolving landscape of whiskey culture in India, the rising appreciation of single malts, and how brands are creating immersive experiences for modern consumers.

Ajay shares fascinating insights from his journey, including his time at Diageo, and discusses how Indian consumers are redefining the whiskey experience—women emerging as a fast-growing segment, the importance of storytelling, and why Indian single malts are now rivaling global brands. Get an insider look at whiskey tasting rituals, trends in India's top bars, and the innovative techniques making Indian malts world-class!

Whether you’re a whiskey lover or curious about the luxury beverage industry, this episode is packed with stories, industry secrets, and future trends you won’t want to miss.

Unlock the insider secrets of ecommerce transformation with Siva Balakrishnan, Founder & CEO of Vserve, in this high-impact episode of The Brand Called You! Hosted by Ashutosh Garg, this conversation takes you inside the world of tech-enabled outsourcing, ecommerce evolution, omnichannel strategies, and the powerful influence of AI and automation on global retail.

Siva shares his remarkable journey from engineering in Coimbatore to becoming a pioneer in US ecommerce outsourcing. Get firsthand insights into:

• The pivotal moments and early challenges in building Vserve

• Winning trust from the first major US client

• Dramatic shifts in US ecommerce, SaaSification, and the omnichannel revolution

• The rise of quick commerce, drones, and AI tools shaping the next era of ecommerce

• Practical advice for scaling brands from 7 to 8 figures

• The future of agentic shopping and the challenges of product discovery in an AI-driven world

Vineet Agarwal, MD of Transport Corporation of India, shares his inspiring journey of transforming a legacy logistics business into a tech-enabled, sustainable giant that moves over 2.5% of India’s GDP. From AI-driven optimization to early EV adoption, this episode of The Brand Called You explores leadership, resilience, and vision in action.

00:38- About Vineet Agarwal

• Vineet is the MD of the Transport Corporation of India (TCI).

• He's a board member of several publicly listed companies and other notable institutions, including Somany Ceramics Limited, SRF Limited, as well as the Indian Institute of Health and Management Research. 

• He has been a global board member of the YPO. 

In this episode of The Brand Called You, Candice Mitchell—founder of Talent Development Academy—shares her powerful journey from discovering her passion in L&D to helping professionals shift from task takers to strategic leaders. With real stories, deep insights, and unwavering passion, she calls on L&D pros to stop waiting and start leading.

00:35- About Candice Mitchell

• Candice is the founder of Talent Development Academy. 

• She's the talent development mentor for L&D leaders.

In this insightful episode of The Brand Called You, leadership expert Jim Carlough shares his journey from a young manager to an influential leader, offering key lessons from his book The Six Pillars Of Effective Leadership: A Roadmap to Success. Learn how integrity, compassion, empathy, and humor are crucial for navigating today's fast-paced business world.

00:37- About Jim Carlough

• Jim is the author, a professional speaker and a leadership expert.

• He is an author of a book titled The Six Pillars Of Effective Leadership: A Roadmap to Success.

In this episode of The Brand Called You, Elie Jacobs, founding partner of Purposeful Advisors, shares key insights into the evolving world of Public Affairs and Communications, covering everything from corporate storytelling to crisis communication and the impact of AI. Tune in for valuable lessons on how to navigate today’s media and geopolitical landscapes.

00:40- About Elie Jacobs

• Elie is the founding partner of Purposeful Advisors. 

• He began his communications career as a press aid in the post presidential office of President Bill Clinton.

In this episode of The Brand Called You, Seetha Cristian, Executive Director at Standard Chartered Bank, shares her transformative journey in the world of banking, technology, and leadership. From overcoming job loss to becoming Asia’s Woman Leader of 2024, Seetha’s story provides key insights on embracing change, the role of AI in business, and how to develop future-ready leaders.

00:40- About Seetha Cristian

• Seetha is the Executive Director for liquidity and IRRBB technology at the Standard Chartered Bank.

• She has been recognized as Asia's woman leader of 2024.

• She's also been honored six times as LinkedIn top voice.

Harrison's rise—from Hong Kong to Canada, Waterloo to McKinsey, and now Group Chief Strategy Officer at e&—is a story of reinvention, vision, and driving global transformation. His insights on AI, telecom, and strategic foresight are reshaping the industry.

00:09- About Harrison Lung

• Harrison Lung is the Group Chief Strategy Officer of e&.

• He was appointed in 2023 and oversees corporate strategy and planning, mergers and acquisitions (M&A), venture capital, Group transformation, ESG and sustainability.

In this episode of The Brand Called You, Bhadresh Patel, COO of RGP, shares about his leadership journey, the intersection of technology and business, and how RGP is reshaping the consulting industry with a unique, flexible work model. Discover insights into the evolving world of AI, operational challenges, and how consulting firms are navigating the future.

00:34- About Bhadresh Patel

• Bhadresh is the Chief Operating Officer of RGP, which is a NASDAQ listed company. 

In this episode of The Brand Called You, Atul Raja, a seasoned marketing expert and fractional CMO, shares his journey and insights into transforming businesses through strategic marketing leadership. From his unique take on surrogate marketing to guiding startups, Atul reveals essential lessons for scaling brands with agility and purpose.

00:36- About Atul Raja

• Atul is a marketing consultant and a Fractional CMO.

In this episode of The Brand Called You, economist Willem Buiter, former global chief economist at Citigroup, shares invaluable insights on the current global economic crisis, the role of economists, and the future of trade policies in uncertain times.

00:36- About Willem Buiter

• Willem Buiter is an American-British economist with Dutch heritage, currently based in the US.

• He is a former Global Chief Economist at Citigroup, now serving as an independent economic advisor.

• He has an academic background from prestigious institutions like LSE, Yale, and Cambridge, with contributions to the Financial Times and scientific research.

In this powerful episode of The Brand Called You, CEO Scott Brandley shares how trust, authenticity, and bootstrapping led to the global success of Shopper Approved and Trust Guard. Learn how to turn customer reviews into powerful marketing assets and build lasting brand credibility in a digital world.

00:39- About Scott Brandley

• Scott is the Chief Executive Officer of Shopper Approved and Trust Guard.

• He's the co-author of a book titled Reputation King.

In this episode of The Brand Called You, Tarun Rai, a seasoned leader in advertising, marketing, and media, who reflects on his journey from Asian Paints to leading iconic brands like Wunderman Thompson and BBC Worldwide Media shares invaluable insights into leadership, corporate culture, and the ever-changing landscape of brand building.

00:38- About Tarun Rai

• Tarun is the Co-Chairman of the Start Design Group, UK.

• He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.

• He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide JV).

• Tarun was recognized as India's most trusted CEO by WCRC in 2018 and Asia's most people focused CEO by HR Excellence Awards Singapore.

From growing up in a small town in India to becoming a leading healthcare investor, Shubhra’s journey is defined by grit, resilience, and a passion for transforming healthcare. She shares her defining moments, the pivot from medicine to business, and how she’s now shaping the future of healthcare investing.

00:09- About Dr Shubhra Jain

• Shubhra Jain is the Head of Healthcare Investments at Tarsadia Investments. 

• She has a background in medicine and holds a Bachelor of Medicine, Bachelor of Surgery (MBBS) degree. 

• Her educational qualifications include an MBA in Marketing and Brand Management from MICA, as well as an MBA in Business Administration and Management from the Symbiosis Centre for Management and Human Resource Development.

Musa Konneh’s journey from a difficult childhood to becoming a passionate advocate for young mothers in Sierra Leone highlights the power of community care. With his work, he's helping young mothers gain education, employment, and dignity. His efforts aim to break down societal barriers and create a more inclusive society.

00:12- About Musa Konneh

• Musa is a passionate advocate for human, women’s, girls and children’s rights in Sierra Leone.

• He serves as Continental Youth Director for the Ken G Morka Foundation Regional Impact Leader and Executive Coordinator Research To Empower National Director for Youth in Leadership Transformation Africa, and Programme Director of the Movement for Education and Advocacy Network Salone.

Elaine MacDonald joins the Leaders Who Care series for a heartfelt and eye-opening conversation on navigating corporate life, honoring immigrant roots, and unlocking the power of business for social good. A dynamic connector and mission-driven leader, Elaine inspires others to get off the bench and make a difference.

00:14- About Elaine MacDonald

• Elaine was the CEO of the Knowledge Impact Network

• Elaine is a seasoned executive, board member, and advisor with a proven track record of driving results across diverse sectors.