Want to work at Tesla? Apple? Reddit? Netflix? You’re not alone.

Most people want to work for a company that is doing amazing work in the forefront of their field. And while we typically think of a brand as something that is relevant to customers and buyers, it’s also critically important to companies that are looking to hire the best available talent.

So Hired surveyed 4,100 tech professionals about the companies they most want to work for ... and I chat with two tech execs about the results.

In this episode of TechFirst, we'll chat with Vanessa Camones, a brand and communications expert and CEO at AnyContext. and Suzie Weitzman, former comms at Apple, now a senior VP at eBay.

Get the full story in my post at Forbes:
https://www.forbes.com/sites/johnkoetsier/2020/09/22/the-top-40-brands-people-want-to-work-for-in-the-tech-industry/

And ... here's the lists, if you're interested:

Here are the top 20 public companies people want to work for in the tech industry, along with their ranking in Hired’s “brand positivity index.”

Netflix: 86
GitHub: 85
Google: 84
Slack: 81
Microsoft: 78
Apple: 77
Tesla: 74
Twitter: 73
LinkedIn: 72
Dropbox: 69
Square: 65
Amazon: 64
Shopify: 63
Adobe: 62
Facebook: 60
Lyft: 57
Walt Disney: 57
BBC: 52
Salesforce: 50
New York Times: 48

And here are the top 20 private companies in the tech industry that people want to work for:

SpaceX: 75
Gitlab: 72
Airbnb: 69
Stripe: 66
Hulu: 64
Reddit: 62
Kickstarter: 57
Robinhood: 54
Bloomberg: 50
Jet Propulsion Lab: 50
Coinbase: 49
Quora: 48
Instacart: 47
Squarespace: 47
Indeed: 46
Hyperloop One: 42
PBS: 41
Whole Foods: 41
NPR: 40
Sigma: 36

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TechFirst with John KoetsierBy John KoetsierAug 13, 2020